Billboard Japan
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Official HIGE DANdism and King & Prince top Billboard Japan’s 2023 mid-year charts, tallying the weeks from Nov. 28, 2022, to May 28, 2023.
On the Japan Hot 100 songs chart, hitmakers Official HIGE DANdism rule with “Subtitle.” The four-man band’s record-breaking single, featured as the theme of the popular TV series silent, was streamed 287,706,788 times during the tallying period after dropping digitally on Oct. 12 last year. In May it sailed past 400 million streams, breaking the previous record for the time it took for a song to reach that milestone. It also became the record-holder for most weeks at No. 1 after the topping the survey 13 times.
“We’re so very grateful that so many of you have listened to our music,” the band says in a statement. “We’ll keep working hard on our songwriting and live shows, and enjoy being in this band so we can continue delivering music we think is great. Thank you so much!”
Two popular anime series openers follow on the mid-year Japan Hot 100: the Chainsaw Man opener “KICK BACK” by Kenshi Yonezu at No. 2 and the Oshi no Ko opening theme “Idol” by YOASOBI at No. 3. The latter recently made headlines in Japan for becoming the first Japanese-language song to top Billboard’s Global Excl. U.S. list.
The No. 1 album on the Billboard Japan Hot Albums mid-year chart is King & Prince’s greatest-hits collection Mr.5. The boy band’s best-of set sold over a million copies (1,376,802) during the surveying period and dominated the physical sales metric as well.
King & Prince
Courtesy Billboard Japan
Ren Nagase and Kaito Takahashi of King & Prince shared a heartfelt statement expressing gratitude to their fans for their undying support: “We’re thrilled to hear King & Prince’s first best-of album Mr.5 finished first in the album category on [Billboard Japan’s] mid-year charts of 2023. Thank you so much to everyone who picked up a copy and to everyone who was involved in its making!”
“This album was created to reflect upon our journey so far as a group, made together with our fans who walked with us along the way,” they added. “It made us so happy to receive so many votes when we were selecting the tracks, seeing how much people loved our songs. We’re sure we were able to achieve this result because so many of you supported us. We’ll continue to stay true to ourselves and keep delivering our best performances and songs. Please look forward to it!”
The album at No. 2 is Snow Man‘s i DO ME and SEVENTEEN‘s FML follows at No. 3.
Official HIGE DANdism is the top act on the mid-year Japan Artist 100 chart, compiled from the results of the Japan Hot 100 and Hot Albums lists. The band has eight songs in the top 100, including former chart-toppers “Mixed Nuts” and “Pretender.”
The artist at No. 2 is young singer-songwriter Vaundy, whose performance of his long-running hit “Kaijuu no Hanauta” on last year’s New Year’s Eve live music extravaganza Kohaku Uta Gassen stole the show. Following at No. 3 is veteran three-man band back number, with five songs in the top 100 including the hits “I Love You” and “Suiheisen.”
While the synergistic effects of major tie-ins with popular TV series and anime have led to the accumulation of more points than ever in the digital realms of the chart’s methodology — streaming, video views and downloads — the breakthroughs of hits independent of tie-ins such as Vaundy’s “Kaiju no Hanauta,” Tani Yuuki‘s “W/X/Y” and Natori’s “Overdose” should also be noted.
Billboard Japan Hot 100 Mid-Year Chart 2023
1. “Subtitle” / Official HIGE DANdism2. “KICK BACK” / Kenshi Yonezu3. “Idol” / YOASOBI4. “Kaijuu no Hanauta” / Vaundy5. “Dai Zero Kan” / 10-FEET6. “New Genesis (Uta from ONE PIECE FILM RED)” / Ado7. “W/X/Y” / Tani Yuuki8. “Overdose” / Natori9. “Mixed Nuts” / Official HIGE DANdism10. “I Love You” / back number
Billboard Japan Hot Albums Mid-Year Chart 2023
1. Mr.5 / King & Prince2. i DO ME / Snow Man3. FML / SEVENTEEN4. THE SOUND / Stray Kids5. Koe / SixTONES6. Kessoku Band / Kessoku Band7. Awakening / INI8. FACE / JIMIN9. Humor / back number10. POWER / Johnny’s WEST
Billboard Japan Artist 100 Mid-Year Chart 2023
1. Official HIGE DANdism2. Vaundy3. back number4. YOASOBI5. Ado6. Mrs. GREEN APPLE7. Yuuri8. King & Prince9. Snow Man10. Kenshi Yonezu
YOASOBI’s “Idol” adds another week to its No. 1 streak on the Billboard Japan Hot 100, now at eight straight weeks on the chart released June 7. The latest hit by the Japanese duo of Ayase and ikura continues to dominate the same four metrics it ruled last week — streaming, downloads, video views, and […]
ONE N’ ONLY, the Japanese dance and vocal group that blends J-pop and K-pop to create “JK-pop,” released its new album, Departure, on May 17. This album represents the culmination of the “5 N’ 5” project, which began in January to commemorate the fifth anniversary of the group’s formation. Billboard Japan recently spoke with the six members of the group.
You’ve had several releases during your fifth year, but now you’ve capped them off with the release of Departure. It’s a really full album, packed with songs.
HAYATO: It has all the songs we’ve released over the past five months, of course, but it also has a lot of new songs. It’s a special album, and a lot of care went into making it. We didn’t just throw in all our past songs.
So it must have been really tough for you when you were making it.
Everyone: It was so tough! (they laugh)
HAYATO: There were constant release events, and from what I can remember we were always recording material, so we were super busy.
TETTA: I think it’s probably the busiest ONE N’ ONLY has ever been.
EIKU: We met a lot of SWAGs, too (“SWAGs” is the nickname for ONE N’ ONLY fans).
TETTA: We also gave a speech at the premiere of the movie Battle King!! We’ll Rise Again. Our schedules were really packed. We also did a tour of Latin America, took part in EBiDAN THE PARADE (an event put on by their talent agency), and went on a solo tour. When it was all going on, I just had to remind myself that when it was all done, I’d have grown a lot as a person.
The songs on the album are colorful and unconstrained by genre. Which are your personal favorites?
REI: I like “Call me” the most. It’s addictive, and it has elements that will help it go viral on TikTok. It has a reggae feel, and talking to our voice trainer impressed on me just how important it was to have the rhythm in the background. We grew a lot through our work in Latin America, which is what I think put us in the right position to sing the lyrics to “Call me.”
What about you, HAYATO? What’s your favorite song?
HAYATO: I like the first song, “CIRCLE.” JUNE wrote it for us two years ago, and we’ve been keeping it in our pocket till the time was right. I’ve always loved it, so I asked for it to be put on the album. This is our first song to be performed entirely by the rap team, so it holds a special place in my heart.
What about you, rap team members KENSHIN and NAOYA?
KENSHIN: I sang on the song, and it was really hard. The rapping was technical, and there was a lot I had to do in terms of technique, so I broke each part down and analyzed it, one by one.
Like HAYATO said, the song itself was written two years ago, and at the time I couldn’t quite get a good grip on it. But I’ve experienced a lot over the past two years, and it seems like all I’ve learned has really come together. I was happy to be able to sing on “Circle,” and I think it’s a very special song.
NAOYA: This song has an inner strength. It’s not like the sound itself is super powerful, and the song’s hook is laid back, but when I sang on it, I hoped to accent the song with something new. I don’t think that the me of two years ago could have sung that hook. It’s a song that I can sing because of where I am today.
I’m really looking forward to seeing how you perform it live.
HAYATO: It’s probably going to be pretty aggressive. Before we finished recording, we lined the songs all up once. We were talking about the songs, and everyone agreed that “Circle” got them fired up. I think it came out really well.
KENSHIN: I also really like “Set a Fire.” The album has a lot of aggressive songs and a lot of fascinating songs, but “Set a Fire” is a lighter song, in a good way. It’s a party song. When we were thinking about how we could improve ONE N’ ONLY’s live shows, we strongly felt that we needed something that everyone could take part in, that would make them all be like, “ONE N’s shows are so fun!” I think this song adds that kind of spice.
TETTA: It’ll probably get people moving in Latin America. It’d be great to perform outdoors!
NAOYA: I like “10,000 miles,” which is named after the distance between here and Brazil. I personally love the sound of the song, and the fact that we performed in Brazil is what makes us so right to sing this song. Our SWAGs in Latin America are so far away, but we’re always thinking about them, and this song expresses how even though we’re physically far apart, we’re together in spirit.
Wow, looking at the distance as an actual number, that’s really far away.
NAOYA: Yeah. And yet, despite this distance, our fans are out there supporting us. I feel so thankful.
TETTA: I also like “10,000 miles.” It expresses the way we feel, always keeping our SWAGs number one in our hearts. I recommend the song, because it’s got a gentle feel but the sound strikes right at your heart, which I love.
The album is full of bold, rich songs, with both a JK-pop and a Western pop feel.
EIKU: Yeah, it’s a rich album. I like “Reflection,” which I helped write, but I also like “Be Alright,” which is only on the standard version of the album. I played guitar on the recording, and both the melody and the lyrics are wonderful. Even when you’re trying your best every day, there are times when your spirit just crumbles. When that happens, instead of someone trying to encourage you, it feels better to hear “you’re not alone,” “it’ll be alright,” “we’re here for you.” That’s what I wanted to convey when I sang the song.
It sounds like the kind of song that would bring the audience to tears when played live.
EIKU: And us singers, too (laughs). I think that’s the kind of song it’s going to turn out to be.
Do you have a message you’d like to share with the people who are looking forward to this densely packed new album?
HAYATO: Every day has been a really fulfilling one during this fifth year commemorative project, and our new album is the culmination of our series of recent releases. We named it Departure because it’s a starting point, and we want to pick up speed from here. Once we make our spring tour a great success, we’ll use what we learn from the experience going forward, showing off a ONE N’ ONLY that is steadily evolving. I hope everyone can feel how special this album is, a commemoration of our fifth anniversary, and that they experience this boundless emotion together with us.
—This interview by Kana Yoshida first appeared on Billboard Japan
Billboard Japan recently interviewed MAN WITH A MISSION and milet, who collaborated on “Kizuna no Kiseki,” the opening theme song of the anime TV series Demon Slayer: Kimetsu no Yaiba Swordsmith Village Arc.
The two had previously collaborated on the ending theme song “Koi Kogare.” A CD containing both songs was released on May 31. MAN WITH A MISSION is also in the middle of its first world tour in four years, visiting North America, the U.K. and other parts of Europe in May and June and playing in Asia in the fall.
On behalf of Billboard Japan, journalist Tomonori Shiba spoke with milet and MAN WITH A MISSION’s Jean-Ken Johnny, getting an inside look at the process of writing the song and discussing the shared musical roots of the two musicians and their feelings about touring overseas.
To start with, what did you first think when they asked you to write the opening theme for Demon Slayer: Kimetsu no Yaiba Swordsmith Village Arc?
Jean-Ken Johnny: It’s really popular, not just in Japan, but around the world, so, honestly, I was pretty nervous. On the one hand, I was very grateful, but on the other hand I was thinking about how I needed to straighten up and get serious.
milet: LiSA and Aimer sang the previous theme song together, so it would’ve been really lonely if I sang alone, but since I’d be working with MAN WITH A MISSION, the Ultimate Life Form, I knew I’d be in good hands.
This time, the anime producers suggested having male and female vocals, which is what led to this collaboration between MAN WITH A MISSION and milet, right?
Jean-Ken Johnny: That’s right. In Swordsmith Village Arc, Muichiro Tokito and Mitsuri Kanroji, who are “Hashiras,” fight alongside Tanjiro Kamado. The anime producers said they wanted a song with both male and female vocals, in line with the story. We provided them with a lot of different demo songs.
“Kizuna no Kiseki” features Japanese instruments, like shamisen and taiko drums. Where did you come up with the idea for that arrangement?
Jean-Ken Johnny: We listened to other songs that had been used in the series and found that the soundtracks for the films used a lot of Japanese instruments. However, the theme songs had never really put those instruments front and center. We thought we’d give the song more of an impact by prominently using Japanese instruments in the intro. We also knew that they’d go well with rock, so we figured if we combined live playing with sampling, we could create a really distinctive song. That was our idea from the very start when we began writing the song.
“Kizuna no Kiseki” Music Video
What kind of motifs did you use in the overall melody and sound of the song?
Jean-Ken Johnny: We thought about what elements would be shared in common with our musical sensibilities, what genre would be right for the anime, and what would set the song apart from other songs. We decided that an alternative, punk-like vibe would work really well. From the very start of the writing process, we were thinking of having milet sing, which we also hoped would provide the song with a bit of freshness.
milet, what were your impressions of the song creation process?
milet: As a Demon Slayer: Kimetsu no Yaiba fan myself, I remember listening to the demo and being really moved by how well it went with the actual story. Also, my first impression was that the song easy to sing for me — I liked the melody, and it made it easy to bring out my own personal vocal qualities. I especially like the low-pitched bridge. I found the whole song to be packed with all kinds of ideas.
Why did you name the song “Kizuna no Kiseki” (“Miraculous Connections”)?
Jean-Ken Johnny: I think the Swordsmith Village Arc depicts the importance of connections — not just the connections between the main characters, but also their connections with all of the people who appear in the story. I wanted to pick a title that focused on that. To be honest, we’ve never given a song a name as direct as this one, but we wanted something really powerful, extremely straightforward.
Have you, MAN WITH A MISSION and milet, found any commonalities in your roots and the artists that influenced you?
Jean-Ken Johnny: Absolutely. When we started talking about it, it was just amazing how many artists we’ve both been influenced by. Sigur Rós, Smashing Pumpkins, and more recently, The 1975. A ton of artists that are also my absolute personal favorites. Before we collaborated with milet, the whole band was already fans of her voice and her artistry. When we found out that we shared a love for the same music, it suddenly made sense why we’re such big milet fans.
milet: When I first heard MAN WITH A MISSION, I was sure that their rock roots must overlap a lot with my own. But when I actually talked to them about it, I was astounded by just how much overlap there was. We also talked about movie music, and I was surprised at how similar our interests were there, too, with us both liking composers like Ennio Morricone, John Williams, and Hans Zimmer.
So, milet, your voice was being envisioned for the song from the very start. Jean-Ken Johnny, what do you think is so appealing about milet’s vocals, and what features set it apart?
Jean-Ken Johnny: Part of it’s the tremendous vitality in her voice. I really like the fabric of her vocals. I’m constantly impressed about how unrivalled her voice is. It’s not just her vocal qualities, but also how she sings, and the amount of emotion she pours into singing. It’s very multifaceted, taking the listener in various directions. There’s tenderness, and power, and beauty, but at the same time a certain darkness. There’s just so much packed into the emotions of her songs. Demon Slayer: Kimetsu no Yaiba isn’t all bright and cheery. There are also darker elements, deeper elements, like its philosophy and how it looks at life and death. We wrote the song knowing that she’d be perfect for it.
I’d like to ask you a bit about “Koi Kogare.” Yuki Kajiura wrote the lyrics and the music to the song, so I’m sure the songwriting process was different than that of “Kizuna no Kiseki.” How did work on “Koi Kogare” start?
milet: I started adding vocals from the demo stage. It was basically the first time I’d begun adding vocals while the track was far from being finished, so I found it really difficult. However, I felt really strongly about the melody and the lyrics, so much that it’s all I needed to 100% understand the meaning and message of the song. I think I successfully took on the challenge of properly conveying what was behind the words of the song.
“Koi Kogare” Music Video
How did the song arrangement process go?
Jean-Ken Johnny: First, Yuki Kajiura sent us the song with milet singing all of the vocals. Then we started to arrange it as a band. It was our first time working with Kajiura-san, so at first we were putting out feelers about all kinds of things, like vocal range. She really respected the band’s music sensibilities, sound, and, I guess you’d say, philosophy. The process was a very easy one for us.
milet, how do you feel about how “Koi Kogare” turned out?
milet: I don’t think previous Demon Slayer: Kimetsu no Yaiba songs really emphasized love or women’s emotions. I myself had never really sung straightforward songs about being in love before, so it was really fresh and new to me.
What was the recording process like?
milet: The song was a challenge for me. Kajiura-san provided a lot of detailed direction. For example, she recommended pronouncing “a” like “wa” in the verse. There were suggestions like that for almost every word. The direction changed my concepts about singing. She taught me about the meanings of the lyrics, and the meaning of placing those lyrics on the melody of the song. It was a really precious experience for me.
MAN WITH A MISSION will be embarking on the “MAN WITH A MISSION World Tour 2023 – WOLVES ON PARADE,” in May and June. It’ll your first world tour in four years, and you’ll be visiting North America, the UK, and the rest of Europe. How are you feeling about the upcoming tour?
Jean-Ken Johnny: I haven’t been (overseas) in a long time. Fortunately, we’ve been able to keep in touch with our fans through sites like YouTube. I’m really looking forward to meeting them again in person. This time, we’ll be going on tour with a whole new album, so I’m sure the audience will have a great time.
MAN WITH A MISSION has performed shows in a lot of different countries since 2013. Looking back, how do you feel about that experience?
Jean-Ken Johnny: I’ve always been enamored by the idea of a band that’s loved around the world, so right now I feel like I’m in the process of chasing my dreams. Music has no borders, and it brings people together, regardless of their nationalities. World tours let us experience that, a little bit at a time, and I see them as incredibly important within my own career. I’m just overjoyed to be able to tour around the world.
Looking at global music trends, and the shape of rock, what do you see as the strengths of MAN WITH A MISSION as a Japanese rock band?
Jean-Ken Johnny: I feel like I’m still looking for my own particular strengths. From the perspective of the rock genre, there’ve been some pretty severe changes in the rock scene as we know it over the past 10 or 15 years. We’re still exploring, trying to figure out how a rock band can break through in the modern era. However, we do feel that the spirit of rock still lives on, unquenched. We see ourselves as carrying on the legacy of 90s music, fusing it with modern heaviness and a modern approach. When I hear news about rock still going strong, it’s tremendously encouraging, and I just hope that we can also be that kind of band.
Recently, there’s been a prominent trend of Japanese rock bands reaching overseas audiences through anime. What are your thoughts on that?
Jean-Ken Johnny: Even more than music spreading through the growth of the genre, I think what’s important is that we’re in an age where, thanks to the rich social media and internet environment, it’s easy for localized movements to arise. I think that for the Japanese music scene, the biggest factor is anime. Anime is incredibly influential. I feel like the easiest way for people to get into listening to cool Japanese music is through anime. Anime, I believe, provides Japanese bands with an opportunity to take the initiative and perform on the world stage. It’s a very powerful method for achieving that.
In closing, MAN WITH A MISSION, milet, could you please talk about your vision and prospects after having released these two songs?
Jean-Ken Johnny: We were fortunate to be able to collaborate with milet to create these wonderful songs, so now I’m just full of expectation, looking forward to seeing what kind of future these songs will create.
milet: I’m really looking forward to further refining the songs through my live performances. I think when I perform the songs in festivals and overseas, it’ll open up new vistas. I’m looking forward to seeing that, and I hope when I perform, people will see my individuality coming through in the songs, and I’ll be able to deliver the songs’ important messages directly to the audience.
—This interview by Tomonori Shiba first appeared on Billboard Japan
YOASOBI’s “Idol” continues its domination over the Billboard Japan Hot 100, on the chart released May 31. The Oshi no Ko opener adds another week at No. 1 to bring the total to seven, becoming the duo’s longest stay atop the list so far.
On the chart tallying the week from May 22 to 28, “Idol” ruled four metrics of the chart’s methodology: streaming, downloads, video views, and karaoke. The “Into the Night” pair dropped the English-language version of its latest smash along with the accompanying video this week, and this led to figures for video jumping from 7,620,563 to 9,300,982 weekly views. The song also toppled Vaundy’s “Kaiju no Hanauta” from the top spot for karaoke, where it had led for 12 consecutive weeks.
Logging its seventh week atop the Japan Hot 100, “Idol” is now aligned with some of the biggest hits of J-pop in recent years: Official HIGE DANdism’s “I LOVE…,” “Pretender,” and Kenshi Yonezu’s “Lemon.” It also surpassed YOASOBI’s own “Yoru ni kakeru” (“Into the Night”), which scored 6 weeks in 2020 and went on to top the year-end list for that year.
Most weeks at No. 1 on Japan Hot 100:
Official HIGE DANdism “Subtitle” 13 weeksGen Hoshino “Koi” 11 weeksAimer “Zankyosanka” 9 weeksLiSA “Homura” 8 weeksKenshi Yonezu “Lemon” 7 weeksOfficial HIGE DANdism “I LOVE…” 7 weeksOfficial HIGE DANdism “Pretender” 7 weeksYOASOBI “Idol” 7 weeksYOASOBI “Yoru ni kakeru” 6 weeksAdo “New Genesis” 6 weeks
INI’s “Fanfare” jumps to No. 2 on the Japan Hot 100 after debuting at No. 10 last week. The CD single launched with 522,251 copies to hit No. 1 for sales, and the track also ruled radio this week. The track also hit No. 2 for downloads after increasing by 619 percent from the week before, while streaming fell 18 percent to come in at No. 22.
The new song “Hikari no naka e” (“Into the Light”) by Kessoku Band — the fictional band from the TV anime Bocchi the Rock! that aired last fall — is off to a good start, debuting at No. 10 on the Japan Hot 100 after hitting No. 4 for sales and No. 3 for downloads. The other new song by the band called “Aoi Haru to Nishi no Sora (“Blue Spring and Western Sky”) also bowed at No. 70 on the song chart after hitting No. 4 for downloads, indicating the lasting popularity of the beloved anime series.
The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from May 22 to 28, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.
BABYMETAL made a stop in Bangkok, Thailand, over the weekend (May 28) for the second show of its first headlining Asia tour, performing for fans at the True Icon Hall. During the set, the kawaii metal group — a trio again with new member MOMOMETAL officially joining long-standing members SU-METAL and MOAMETAL — invited the […]
YOASOBI dropped the new English-language version of their No. 1 hit “Idol” on digital platforms and shared the accompanying music video. “Idol” is the latest single by the breakout duo that serves as the opener of the TV anime series Oshi no Ko. Released digitally April 12, the track is still at No. 1 on the […]
Japanese artist NON is set to drop her second album called PURSUE on June 28, and has been teasing details leading up to the release. The actress and singer announced that she’s collaborating with ASIAN KUNG-FU GENERATION on a track called “Beautiful Stars” on the highly anticipated set. The new track performed by NON and […]
YOASOBI’s “Idol” dominates the Billboard Japan Hot 100 for the sixth consecutive week, on the chart dated May 24.
While points for each metric of the chart’s measurement besides radio airplay are falling slightly for the track, it rules streaming and video views for the sixth straight week. On top of these two metrics, the song continues to show strength in downloads though it slips to No. 2.
Spitz’s “Utsukushii Hiré” also holds at No. 2 on the Japan Hot 100, with points increasing in all metrics but karaoke. In particular, the Case Closed movie theme racked up 10,864,706 streams this week to exceed the weekly 10 million mark for the first time.
Travis Japan’s “Moving Pieces” debuts at No. 3 on the Japan Hot 100 this week, topping downloads with 38,006 units and hitting No. 20 for streaming with 4,431,520 streams. The track by the new boy band is at No. 44 for video and No. 50 for radio, leaving room for improvement in the future.
In other notable moves on the Japan Hot 100, MAZZEL’s debut single “Vivid” leaps 22-4 to score the group its first top ten hit. The single sold 43,340 CDs in its first week to hit No. 1 for sales and is also the No. 1 song for radio, but came in at No. 24 for downloads and No. 16 for video.
“Vivid” Music Video
INI’s “FANFARE” bows at No. 10 this week, off to a good start coming in at No. 5 for radio, No. 13 for streaming, No. 17 for video, and No. 34 for downloads.
“FANFARE” Music Video
The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
Check out the full Billboard Japan Hot 100 chart, tallying the week from May 15 to 21, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.
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Japanese pop icon Kyary Pamyu Pamyu sat down with Billboard Japan for its Women in Music interview series featuring trailblazing female players in the country’s music industry. Billboard Japan launched its WIM initiative in 2022 in the same spirit as the established example of Billboard’s event that began in 2007, honoring artists, producers and executives who have made significant contributions to the music industry and empowered women through their work, the highest accolade being Woman of the Year.
Kyary Pamyu Pamyu is currently in the midst of her world tour that kicked off May 15. Since her debut, the “Fashion Monster” singer has established a one-of-a-kind world with her unconventional style and has grown into an artist with loyal fans in her home country and abroad. While the Harajuku icon recalls that the little girl who eventually made her debut as Kyary Pamyu Pamyu used to be “shy and withdrawn,” she transformed her insecurities into her strengths as she built her career. In this interview, the KRK LAB label founder shares how she has valued taking a step forward without worrying about how other people see her, and encourages others to do the same.
Could you tell us about the women you looked up to growing up?
I think the first person I looked up to was my kindergarten teacher. She must have been in her early twenties, and from my point of view as a little girl, she was a flawless woman who was cheerful and kind, could play the piano and good at making crafts. It wasn’t until I was a little older that I realized what a great person my mother was. Especially after I started living alone at the age of 18, I came to realize that my mother, who had been there for me all along, had been doing various things to make our family’s life easier.
What were you like as a child?
Originally, I was shy and withdrawn. I was also easily swayed and wasn’t very interested in fashion until I entered high school. Even then I’d tag along with my friends to SHIBUYA 109 (fashion complex), and if someone said, “This dress is cute so let’s get the same one,” I’d be influenced by that and end up buying one.
But after I began hanging out like that, I saw some clothes in a window display in a store in Harajuku one day on my way home and thought, “That’s so cute!” It was really like a bolt of lightning. That’s how I got into Harajuku fashion and became more and more flamboyant. I really enjoyed wearing the clothes I liked and going out on the town, and it felt like I’d found my place in the world.
I imagine it would take a lot of courage for a shy and withdrawn girl to dress in loud fashion. You didn’t feel any hesitation?
I didn’t feel comfortable presenting something in front of everyone at school and drawing attention to myself like that, but I actually felt happy when strangers on the street looked at what I was wearing. I even wore makeup like a clown, and even when people giggled at me, I felt like I could stand proud and say, “This is me!” I was myself in the fashion I liked, and that was when I began thinking that was how I wanted to live my life. That has continued after my debut as Kyary Pamyu Pamyu.
So Harajuku fashion helped expand your world in a major way. People tend to worry about how others see them, especially around high school age, or are caught up in stereotypes of femininity. Why do you think you were able to free yourself from such stereotypes?
Back in those days [in Japan], we had magazines that everyone read that presented role models that supposedly helped you become more popular [with the opposite sex] in a comprehensible way, so I think I also had a vague idea of how I should dress myself and do my hair to be popular. If that particular style had suited me, I might have gone along with it, but I didn’t think I looked good in it. I think felt insecure about certain aspects of myself and was trying to hide that or was make myself look strong by wearing eccentric clothes and flamboyant colors. Especially after I made my debut, I was complimented because I didn’t fit into that framework and that made me happy.
If you were to give advice to someone who wants to dress the way they want to, like you do, but feel hesitant about doing so, what would you say?
I’ve had people tell me, “I’m interested in your style, Kyary-chan, but I can’t do it myself, so I’m content to just look at you,” and the thing that goes through my mind is, “Please just try it once!” My favorite quote is by [the Japanese author] Mariko Hayashi, who wrote, “Regret about the things you’ve done grows smaller by the day, but regret about the things you didn’t do grows larger by the day.” [from Yashin no susume]. If there’s something you’d like to do, just do it once, it’s OK if it doesn’t work out.
[Hayashi’s] words actually helped me out last year. When I performed at Coachella, three of the four dancers who were supposed to perform with me on the second weekend suffered health problems. My team was concerned and suggested maybe I should cancel the show, but I decided to go ahead with it by myself. Until then, I didn’t think it was possible [to do alone] but when I gave it a try, I managed to pull though like Mario in superstar mode. And I thought, “Why didn’t I try it before?” I realized that I had been limiting my own possibilities. There may be a lot of things you can do when you actually try them, even if you don’t think you can, so I encourage everyone to give whatever a try.
You got married in March and began new stage in your personal life. I’d like to ask how this might affect your work as an artist, but first of all, congratulations on your marriage!
Thank you so much. I think this industry is a world where there’s a gap between the glamorous side and everything else. There are times I find myself eating fast food alone in a corner of a room after performing on a big stage. [Laughs] I think it’s important for people to support each other precisely because it’s such a world, so it’s reassuring to have someone I can support who will also do the same for me.
While I’m not sure what will happen yet, I’ve thought about having children. I often hear of [female] colleagues who fear the gap [in their career] brought about by childbirth, since women do need a period of rest. They’re afraid they won’t be able to return to their place in the industry after taking a break. Now that I’m married, I feel I need to face these issues properly by accepting that they happen.
Having one’s career interrupted due to motherhood is a major issue for many women. Has being a woman affected your choices in any other ways?
Around the time when I was in high school, I think there were even fewer female politicians than there are now, and I don’t think there were many women in decision-making positions in schools as well, like principals or year-head teachers. Things have changed now compared to those times, and I feel that the world is becoming easier to live in. Having said that, I still sometimes find myself being the only female artist in the lineup at music festivals and other events where multiple artists perform, and have always wondered why.
Also, I faced a lot of frustrating moments when I first started out. In addition to being a young woman, people wanted to treat me as some kind of ditzy character, perhaps because of my eccentric stage name and fashion. My comments in interviews would be rewritten as being overly friendly or rude in tone, or the writer would add something like, “Kyary threw candy at us the moment she walked in.” [Laughs] Then there were times when I would greet clients on site and they wouldn’t even look me in the eye. Because of these experiences, I’ll always remember the people who were kind to me back then, and I want to make sure that I treat everyone equally in the workplace.
That’t unacceptable, to be treated without respect because of one’s gender or fashion. What do you think is necessary for women to thrive in the Japanese music and entertainment industry?
I think [Japanese] society is in the process of shifting into an era of new values from that of the old. For example, when a politician comes under fire for making a derogatory remark about women, they say things like it was meant to be a joke. I find it hard to believe that someone who said something derogatory as a joke would realize that “times are different now, so I should change the way I live.” It makes me think that people’s values don’t change that easily. If more people of the younger generation with new values are given decision-making powers, that would make it easier for women to work.
—This article by Rio Hirai (SOW SWEET PUBLISHING) first appeared on Billboard Japan