Billboard Japan

ONE N’ ONLY, the Japanese dance and vocal group that blends J-pop and K-pop to create “JK-pop,” released its new album, Departure, on May 17. This album represents the culmination of the “5 N’ 5” project, which began in January to commemorate the fifth anniversary of the group’s formation. Billboard Japan recently spoke with the six members of the group.
You’ve had several releases during your fifth year, but now you’ve capped them off with the release of Departure. It’s a really full album, packed with songs.

HAYATO: It has all the songs we’ve released over the past five months, of course, but it also has a lot of new songs. It’s a special album, and a lot of care went into making it. We didn’t just throw in all our past songs.

So it must have been really tough for you when you were making it.

Everyone: It was so tough! (they laugh)

HAYATO: There were constant release events, and from what I can remember we were always recording material, so we were super busy.

TETTA: I think it’s probably the busiest ONE N’ ONLY has ever been.

EIKU: We met a lot of SWAGs, too (“SWAGs” is the nickname for ONE N’ ONLY fans).

TETTA: We also gave a speech at the premiere of the movie Battle King!! We’ll Rise Again. Our schedules were really packed. We also did a tour of Latin America, took part in EBiDAN THE PARADE (an event put on by their talent agency), and went on a solo tour. When it was all going on, I just had to remind myself that when it was all done, I’d have grown a lot as a person.

The songs on the album are colorful and unconstrained by genre. Which are your personal favorites?

REI: I like “Call me” the most. It’s addictive, and it has elements that will help it go viral on TikTok. It has a reggae feel, and talking to our voice trainer impressed on me just how important it was to have the rhythm in the background. We grew a lot through our work in Latin America, which is what I think put us in the right position to sing the lyrics to “Call me.”

What about you, HAYATO? What’s your favorite song?

HAYATO: I like the first song, “CIRCLE.” JUNE wrote it for us two years ago, and we’ve been keeping it in our pocket till the time was right. I’ve always loved it, so I asked for it to be put on the album. This is our first song to be performed entirely by the rap team, so it holds a special place in my heart.

What about you, rap team members KENSHIN and NAOYA?

KENSHIN: I sang on the song, and it was really hard. The rapping was technical, and there was a lot I had to do in terms of technique, so I broke each part down and analyzed it, one by one.

Like HAYATO said, the song itself was written two years ago, and at the time I couldn’t quite get a good grip on it. But I’ve experienced a lot over the past two years, and it seems like all I’ve learned has really come together. I was happy to be able to sing on “Circle,” and I think it’s a very special song.

NAOYA: This song has an inner strength. It’s not like the sound itself is super powerful, and the song’s hook is laid back, but when I sang on it, I hoped to accent the song with something new. I don’t think that the me of two years ago could have sung that hook. It’s a song that I can sing because of where I am today.

I’m really looking forward to seeing how you perform it live.

HAYATO: It’s probably going to be pretty aggressive. Before we finished recording, we lined the songs all up once. We were talking about the songs, and everyone agreed that “Circle” got them fired up. I think it came out really well.

KENSHIN: I also really like “Set a Fire.” The album has a lot of aggressive songs and a lot of fascinating songs, but “Set a Fire” is a lighter song, in a good way. It’s a party song. When we were thinking about how we could improve ONE N’ ONLY’s live shows, we strongly felt that we needed something that everyone could take part in, that would make them all be like, “ONE N’s shows are so fun!” I think this song adds that kind of spice.

TETTA: It’ll probably get people moving in Latin America. It’d be great to perform outdoors!

NAOYA: I like “10,000 miles,” which is named after the distance between here and Brazil. I personally love the sound of the song, and the fact that we performed in Brazil is what makes us so right to sing this song. Our SWAGs in Latin America are so far away, but we’re always thinking about them, and this song expresses how even though we’re physically far apart, we’re together in spirit.

Wow, looking at the distance as an actual number, that’s really far away.

NAOYA: Yeah. And yet, despite this distance, our fans are out there supporting us. I feel so thankful.

TETTA: I also like “10,000 miles.” It expresses the way we feel, always keeping our SWAGs number one in our hearts. I recommend the song, because it’s got a gentle feel but the sound strikes right at your heart, which I love.

The album is full of bold, rich songs, with both a JK-pop and a Western pop feel.

EIKU: Yeah, it’s a rich album. I like “Reflection,” which I helped write, but I also like “Be Alright,” which is only on the standard version of the album. I played guitar on the recording, and both the melody and the lyrics are wonderful. Even when you’re trying your best every day, there are times when your spirit just crumbles. When that happens, instead of someone trying to encourage you, it feels better to hear “you’re not alone,” “it’ll be alright,” “we’re here for you.” That’s what I wanted to convey when I sang the song.

It sounds like the kind of song that would bring the audience to tears when played live.

EIKU: And us singers, too (laughs). I think that’s the kind of song it’s going to turn out to be.

Do you have a message you’d like to share with the people who are looking forward to this densely packed new album?

HAYATO: Every day has been a really fulfilling one during this fifth year commemorative project, and our new album is the culmination of our series of recent releases. We named it Departure because it’s a starting point, and we want to pick up speed from here. Once we make our spring tour a great success, we’ll use what we learn from the experience going forward, showing off a ONE N’ ONLY that is steadily evolving. I hope everyone can feel how special this album is, a commemoration of our fifth anniversary, and that they experience this boundless emotion together with us. 

—This interview by Kana Yoshida first appeared on Billboard Japan

Billboard Japan recently interviewed MAN WITH A MISSION and milet, who collaborated on “Kizuna no Kiseki,” the opening theme song of the anime TV series Demon Slayer: Kimetsu no Yaiba Swordsmith Village Arc.
The two had previously collaborated on the ending theme song “Koi Kogare.” A CD containing both songs was released on May 31. MAN WITH A MISSION is also in the middle of its first world tour in four years, visiting North America, the U.K. and other parts of Europe in May and June and playing in Asia in the fall.

On behalf of Billboard Japan, journalist Tomonori Shiba spoke with milet and MAN WITH A MISSION’s Jean-Ken Johnny, getting an inside look at the process of writing the song and discussing the shared musical roots of the two musicians and their feelings about touring overseas. 

To start with, what did you first think when they asked you to write the opening theme for Demon Slayer: Kimetsu no Yaiba Swordsmith Village Arc?

Jean-Ken Johnny: It’s really popular, not just in Japan, but around the world, so, honestly, I was pretty nervous. On the one hand, I was very grateful, but on the other hand I was thinking about how I needed to straighten up and get serious.

milet: LiSA and Aimer sang the previous theme song together, so it would’ve been really lonely if I sang alone, but since I’d be working with MAN WITH A MISSION, the Ultimate Life Form, I knew I’d be in good hands.

This time, the anime producers suggested having male and female vocals, which is what led to this collaboration between MAN WITH A MISSION and milet, right?

Jean-Ken Johnny: That’s right. In Swordsmith Village Arc, Muichiro Tokito and Mitsuri Kanroji, who are “Hashiras,” fight alongside Tanjiro Kamado. The anime producers said they wanted a song with both male and female vocals, in line with the story. We provided them with a lot of different demo songs.

“Kizuna no Kiseki” features Japanese instruments, like shamisen and taiko drums. Where did you come up with the idea for that arrangement?

Jean-Ken Johnny: We listened to other songs that had been used in the series and found that the soundtracks for the films used a lot of Japanese instruments. However, the theme songs had never really put those instruments front and center. We thought we’d give the song more of an impact by prominently using Japanese instruments in the intro. We also knew that they’d go well with rock, so we figured if we combined live playing with sampling, we could create a really distinctive song. That was our idea from the very start when we began writing the song.

“Kizuna no Kiseki” Music Video

What kind of motifs did you use in the overall melody and sound of the song?

Jean-Ken Johnny: We thought about what elements would be shared in common with our musical sensibilities, what genre would be right for the anime, and what would set the song apart from other songs. We decided that an alternative, punk-like vibe would work really well. From the very start of the writing process, we were thinking of having milet sing, which we also hoped would provide the song with a bit of freshness.

milet, what were your impressions of the song creation process?

milet: As a Demon Slayer: Kimetsu no Yaiba fan myself, I remember listening to the demo and being really moved by how well it went with the actual story. Also, my first impression was that the song easy to sing for me — I liked the melody, and it made it easy to bring out my own personal vocal qualities. I especially like the low-pitched bridge. I found the whole song to be packed with all kinds of ideas.

Why did you name the song “Kizuna no Kiseki” (“Miraculous Connections”)?

Jean-Ken Johnny: I think the Swordsmith Village Arc depicts the importance of connections — not just the connections between the main characters, but also their connections with all of the people who appear in the story. I wanted to pick a title that focused on that. To be honest, we’ve never given a song a name as direct as this one, but we wanted something really powerful, extremely straightforward.

Have you, MAN WITH A MISSION and milet, found any commonalities in your roots and the artists that influenced you?

Jean-Ken Johnny: Absolutely. When we started talking about it, it was just amazing how many artists we’ve both been influenced by. Sigur Rós, Smashing Pumpkins, and more recently, The 1975. A ton of artists that are also my absolute personal favorites. Before we collaborated with milet, the whole band was already fans of her voice and her artistry. When we found out that we shared a love for the same music, it suddenly made sense why we’re such big milet fans.

milet: When I first heard MAN WITH A MISSION, I was sure that their rock roots must overlap a lot with my own. But when I actually talked to them about it, I was astounded by just how much overlap there was. We also talked about movie music, and I was surprised at how similar our interests were there, too, with us both liking composers like Ennio Morricone, John Williams, and Hans Zimmer.

So, milet, your voice was being envisioned for the song from the very start. Jean-Ken Johnny, what do you think is so appealing about milet’s vocals, and what features set it apart?

Jean-Ken Johnny: Part of it’s the tremendous vitality in her voice. I really like the fabric of her vocals. I’m constantly impressed about how unrivalled her voice is. It’s not just her vocal qualities, but also how she sings, and the amount of emotion she pours into singing. It’s very multifaceted, taking the listener in various directions. There’s tenderness, and power, and beauty, but at the same time a certain darkness. There’s just so much packed into the emotions of her songs. Demon Slayer: Kimetsu no Yaiba isn’t all bright and cheery. There are also darker elements, deeper elements, like its philosophy and how it looks at life and death. We wrote the song knowing that she’d be perfect for it.

I’d like to ask you a bit about “Koi Kogare.” Yuki Kajiura wrote the lyrics and the music to the song, so I’m sure the songwriting process was different than that of “Kizuna no Kiseki.” How did work on “Koi Kogare” start?

milet: I started adding vocals from the demo stage. It was basically the first time I’d begun adding vocals while the track was far from being finished, so I found it really difficult. However, I felt really strongly about the melody and the lyrics, so much that it’s all I needed to 100% understand the meaning and message of the song. I think I successfully took on the challenge of properly conveying what was behind the words of the song.

“Koi Kogare” Music Video

How did the song arrangement process go?

Jean-Ken Johnny: First, Yuki Kajiura sent us the song with milet singing all of the vocals. Then we started to arrange it as a band. It was our first time working with Kajiura-san, so at first we were putting out feelers about all kinds of things, like vocal range. She really respected the band’s music sensibilities, sound, and, I guess you’d say, philosophy. The process was a very easy one for us.

milet, how do you feel about how “Koi Kogare” turned out?

milet: I don’t think previous Demon Slayer: Kimetsu no Yaiba songs really emphasized love or women’s emotions. I myself had never really sung straightforward songs about being in love before, so it was really fresh and new to me.

What was the recording process like?

milet: The song was a challenge for me. Kajiura-san provided a lot of detailed direction. For example, she recommended pronouncing “a” like “wa” in the verse. There were suggestions like that for almost every word. The direction changed my concepts about singing. She taught me about the meanings of the lyrics, and the meaning of placing those lyrics on the melody of the song. It was a really precious experience for me.

MAN WITH A MISSION will be embarking on the “MAN WITH A MISSION World Tour 2023 – WOLVES ON PARADE,” in May and June. It’ll your first world tour in four years, and you’ll be visiting North America, the UK, and the rest of Europe. How are you feeling about the upcoming tour?

Jean-Ken Johnny: I haven’t been (overseas) in a long time. Fortunately, we’ve been able to keep in touch with our fans through sites like YouTube. I’m really looking forward to meeting them again in person. This time, we’ll be going on tour with a whole new album, so I’m sure the audience will have a great time.

MAN WITH A MISSION has performed shows in a lot of different countries since 2013. Looking back, how do you feel about that experience?

Jean-Ken Johnny: I’ve always been enamored by the idea of a band that’s loved around the world, so right now I feel like I’m in the process of chasing my dreams. Music has no borders, and it brings people together, regardless of their nationalities. World tours let us experience that, a little bit at a time, and I see them as incredibly important within my own career. I’m just overjoyed to be able to tour around the world.

Looking at global music trends, and the shape of rock, what do you see as the strengths of MAN WITH A MISSION as a Japanese rock band?

Jean-Ken Johnny: I feel like I’m still looking for my own particular strengths. From the perspective of the rock genre, there’ve been some pretty severe changes in the rock scene as we know it over the past 10 or 15 years. We’re still exploring, trying to figure out how a rock band can break through in the modern era. However, we do feel that the spirit of rock still lives on, unquenched. We see ourselves as carrying on the legacy of 90s music, fusing it with modern heaviness and a modern approach. When I hear news about rock still going strong, it’s tremendously encouraging, and I just hope that we can also be that kind of band.

Recently, there’s been a prominent trend of Japanese rock bands reaching overseas audiences through anime. What are your thoughts on that?

Jean-Ken Johnny: Even more than music spreading through the growth of the genre, I think what’s important is that we’re in an age where, thanks to the rich social media and internet environment, it’s easy for localized movements to arise. I think that for the Japanese music scene, the biggest factor is anime. Anime is incredibly influential. I feel like the easiest way for people to get into listening to cool Japanese music is through anime. Anime, I believe, provides Japanese bands with an opportunity to take the initiative and perform on the world stage. It’s a very powerful method for achieving that.

In closing, MAN WITH A MISSION, milet, could you please talk about your vision and prospects after having released these two songs?

Jean-Ken Johnny: We were fortunate to be able to collaborate with milet to create these wonderful songs, so now I’m just full of expectation, looking forward to seeing what kind of future these songs will create.

milet: I’m really looking forward to further refining the songs through my live performances. I think when I perform the songs in festivals and overseas, it’ll open up new vistas. I’m looking forward to seeing that, and I hope when I perform, people will see my individuality coming through in the songs, and I’ll be able to deliver the songs’ important messages directly to the audience.

—This interview by Tomonori Shiba first appeared on Billboard Japan

BABYMETAL made a stop in Bangkok, Thailand, over the weekend (May 28) for the second show of its first headlining Asia tour, performing for fans at the True Icon Hall. During the set, the kawaii metal group — a trio again with new member MOMOMETAL officially joining long-standing members SU-METAL and MOAMETAL — invited the […]

YOASOBI dropped the new English-language version of their No. 1 hit “Idol” on digital platforms and shared the accompanying music video. “Idol” is the latest single by the breakout duo that serves as the opener of the TV anime series Oshi no Ko. Released digitally April 12, the track is still at No. 1 on the […]

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Japanese pop icon Kyary Pamyu Pamyu sat down with Billboard Japan for its Women in Music interview series featuring trailblazing female players in the country’s music industry. Billboard Japan launched its WIM initiative in 2022 in the same spirit as the established example of Billboard’s event that began in 2007, honoring artists, producers and executives who have made significant contributions to the music industry and empowered women through their work, the highest accolade being Woman of the Year.
Kyary Pamyu Pamyu is currently in the midst of her world tour that kicked off May 15. Since her debut, the “Fashion Monster” singer has established a one-of-a-kind world with her unconventional style and has grown into an artist with loyal fans in her home country and abroad. While the Harajuku icon recalls that the little girl who eventually made her debut as Kyary Pamyu Pamyu used to be “shy and withdrawn,” she transformed her insecurities into her strengths as she built her career. In this interview, the KRK LAB label founder shares how she has valued taking a step forward without worrying about how other people see her, and encourages others to do the same.

Could you tell us about the women you looked up to growing up?

I think the first person I looked up to was my kindergarten teacher. She must have been in her early twenties, and from my point of view as a little girl, she was a flawless woman who was cheerful and kind, could play the piano and good at making crafts. It wasn’t until I was a little older that I realized what a great person my mother was. Especially after I started living alone at the age of 18, I came to realize that my mother, who had been there for me all along, had been doing various things to make our family’s life easier.

What were you like as a child?

Originally, I was shy and withdrawn. I was also easily swayed and wasn’t very interested in fashion until I entered high school. Even then I’d tag along with my friends to SHIBUYA 109 (fashion complex), and if someone said, “This dress is cute so let’s get the same one,” I’d be influenced by that and end up buying one.

But after I began hanging out like that, I saw some clothes in a window display in a store in Harajuku one day on my way home and thought, “That’s so cute!” It was really like a bolt of lightning. That’s how I got into Harajuku fashion and became more and more flamboyant. I really enjoyed wearing the clothes I liked and going out on the town, and it felt like I’d found my place in the world.

I imagine it would take a lot of courage for a shy and withdrawn girl to dress in loud fashion. You didn’t feel any hesitation?

I didn’t feel comfortable presenting something in front of everyone at school and drawing attention to myself like that, but I actually felt happy when strangers on the street looked at what I was wearing. I even wore makeup like a clown, and even when people giggled at me, I felt like I could stand proud and say, “This is me!” I was myself in the fashion I liked, and that was when I began thinking that was how I wanted to live my life. That has continued after my debut as Kyary Pamyu Pamyu.

So Harajuku fashion helped expand your world in a major way. People tend to worry about how others see them, especially around high school age, or are caught up in stereotypes of femininity. Why do you think you were able to free yourself from such stereotypes?

Back in those days [in Japan], we had magazines that everyone read that presented role models that supposedly helped you become more popular [with the opposite sex] in a comprehensible way, so I think I also had a vague idea of how I should dress myself and do my hair to be popular. If that particular style had suited me, I might have gone along with it, but I didn’t think I looked good in it. I think felt insecure about certain aspects of myself and was trying to hide that or was make myself look strong by wearing eccentric clothes and flamboyant colors. Especially after I made my debut, I was complimented because I didn’t fit into that framework and that made me happy.

If you were to give advice to someone who wants to dress the way they want to, like you do, but feel hesitant about doing so, what would you say?

I’ve had people tell me, “I’m interested in your style, Kyary-chan, but I can’t do it myself, so I’m content to just look at you,” and the thing that goes through my mind is, “Please just try it once!” My favorite quote is by [the Japanese author] Mariko Hayashi, who wrote, “Regret about the things you’ve done grows smaller by the day, but regret about the things you didn’t do grows larger by the day.” [from Yashin no susume]. If there’s something you’d like to do, just do it once, it’s OK if it doesn’t work out.

[Hayashi’s] words actually helped me out last year. When I performed at Coachella, three of the four dancers who were supposed to perform with me on the second weekend suffered health problems. My team was concerned and suggested maybe I should cancel the show, but I decided to go ahead with it by myself. Until then, I didn’t think it was possible [to do alone] but when I gave it a try, I managed to pull though like Mario in superstar mode. And I thought, “Why didn’t I try it before?” I realized that I had been limiting my own possibilities. There may be a lot of things you can do when you actually try them, even if you don’t think you can, so I encourage everyone to give whatever a try.

You got married in March and began new stage in your personal life. I’d like to ask how this might affect your work as an artist, but first of all, congratulations on your marriage!

Thank you so much. I think this industry is a world where there’s a gap between the glamorous side and everything else. There are times I find myself eating fast food alone in a corner of a room after performing on a big stage. [Laughs] I think it’s important for people to support each other precisely because it’s such a world, so it’s reassuring to have someone I can support who will also do the same for me.

While I’m not sure what will happen yet, I’ve thought about having children. I often hear of [female] colleagues who fear the gap [in their career] brought about by childbirth, since women do need a period of rest. They’re afraid they won’t be able to return to their place in the industry after taking a break. Now that I’m married, I feel I need to face these issues properly by accepting that they happen. 

Having one’s career interrupted due to motherhood is a major issue for many women. Has being a woman affected your choices in any other ways?

Around the time when I was in high school, I think there were even fewer female politicians than there are now, and I don’t think there were many women in decision-making positions in schools as well, like principals or year-head teachers. Things have changed now compared to those times, and I feel that the world is becoming easier to live in. Having said that, I still sometimes find myself being the only female artist in the lineup at music festivals and other events where multiple artists perform, and have always wondered why.

Also, I faced a lot of frustrating moments when I first started out. In addition to being a young woman, people wanted to treat me as some kind of ditzy character, perhaps because of my eccentric stage name and fashion. My comments in interviews would be rewritten as being overly friendly or rude in tone, or the writer would add something like, “Kyary threw candy at us the moment she walked in.” [Laughs] Then there were times when I would greet clients on site and they wouldn’t even look me in the eye. Because of these experiences, I’ll always remember the people who were kind to me back then, and I want to make sure that I treat everyone equally in the workplace.

That’t unacceptable, to be treated without respect because of one’s gender or fashion. What do you think is necessary for women to thrive in the Japanese music and entertainment industry?

I think [Japanese] society is in the process of shifting into an era of new values from that of the old. For example, when a politician comes under fire for making a derogatory remark about women, they say things like it was meant to be a joke. I find it hard to believe that someone who said something derogatory as a joke would realize that “times are different now, so I should change the way I live.” It makes me think that people’s values don’t change that easily. If more people of the younger generation with new values are given decision-making powers, that would make it easier for women to work.

—This article by Rio Hirai (SOW SWEET PUBLISHING) first appeared on Billboard Japan

CHAI’s Mana and Yuuki chatted with Billboard Japan for its Women in Music interview series. Billboard Japan launched its WIM initiative in 2022 to celebrate women in the music industry through various endeavors, including this series. Billboard has been honoring artists, producers and executives who have made significant contributions to the music industry and empowered women through their work since 2007, the highest accolade being Woman of the Year.
With its “neo kawaii” (new cute) slogan and outstanding musicality, the four-woman band has been steadily expanding its reach outside of Japan. When asked about what motivates them, Mana (main vocals, keyboards) and Yuuki (bass, lyricist) shared their genuine, heartfelt thoughts on wanting to further spread the music and words that saved them from the difficulties of life.

Did you have any women you looked up to growing up or envision the kind of woman you wanted to be?

Mana: The only thing I liked when I was little was Pikachu. [Laughs] Other than those around me, the only people I knew were on TV, but I never had any ideals of the kind of person I wanted to be like. Around when I grew up a bit and began aspiring to become a musician, the first woman I looked up to was Lovefoxxx of CSS. I was listening to various kinds of music and watching performances by artists while thinking about how I could best express myself, and Lovefoxxx’s stance as a vocalist and the way she performed clicked with me. The impact of their band name, which means “tired of being sexy” and the way they expressed other female dissatisfactions through rock music was huge.

So you already felt some discomfort from those days.

Mana: I’ve always felt that way. The word “kawaii” (cute) has always been a bane to me. The girls in my class who were called kawaii usually had big eyes and a straight nose, the exact opposite of my own face. CHAI’s keyword “neo kawaii” is also an expression of resistance to only having two values to choose from, kawaii or “busu” (ugly). We came up with it because I always hated that there were no words to praise myself or the girl sitting next to me even though we also definitely have good qualities. Our message is that regardless of gender, “You definitely have good qualities from the moment you’re born.”

Yuuki: When I was little, I didn’t really know what I wanted to be like or if I had anyone I looked up to, but I did like Tsuji-chan (Nozomi Tsuji) and Kago-chan (Ai Kago) of Morning Musume. As an adult, I don’t have any particular individuals that I like, but I kind of take the good parts from various people. When I notice something good about the people around me, I go, “That’s nice!” and I copy it and make it my own. [Laughs] And I find good things about people one after another at a fairly fast pace.

Your perspective of finding the good in everyone really links to the band’s concept of “neo kawaii.” Nowadays, diversity is considered important and values are gradually changing in Japan, but as Mana just said, even a short while ago the definition of “kawaii” was very limited and people were bound by that stereotypical view. How were the members of CHAI able to connect through those “neo kawaii” values back in your early days as students?

Mana: We started CHAI after graduating from high school, and all the members except Yuuki met in band at school. We already knew that we wanted music to be our livelihood at that point, but it wasn’t until we met Yuuki that the idea of “neo kawaii” became clearer to us.

The four of us hung out a lot on a regular basis, so naturally we talked about our respective problems, and for example I’d say something like, “I have a complex about my single-fold eyelids.” When you have conversations like that, you realize that people each carry different physical and emotional issues. As we encouraged and praised each other, we all started thinking, “We should spread this more!“ The four of us praised each other and that gave us the confidence to choose to do music, so we wanted to praise everyone else as well.

I can understand how you could discuss your inferiority complexes with people who share the same values, like band members, and praise each other like that, but when you open up about those complexes to the world, that means people with different values will know about them. It must have taken courage to take that step.

Mana: I actually thought that sharing our hang-ups was our only way to go and that we were able to find our raison d’etre, so having that gave us the confidence to go ahead with it.

Yuuki: Yeah, we’d been discussing how artists who have core values are cool, so we were happy to find ours. We weren’t worried. We can write lots of songs because we have this core, and it’s so much easier than having nothing.

But recently someone said to me, “Your songs and performances are good. Why put strong messages in them?” That person seemed to think they were complimenting us on our musicality. [Laughs] It was interesting to hear an opinion like that, but CHAI is CHAI because we value our messages as well.

Mana: That’s the part that hasn’t changed at all from the beginning. Ever since we were little, we were anxious and dissatisfied because we weren’t sure how we were supposed to live, but when we coined the term “neo kawaii,” it gave us release. We wanted to share that with people and have been doing this for almost a decade. Now that we also do shows outside of Japan, we’ve learned that the message we wanted to convey through “neo kawaii” is now a common value throughout the world. But Japan may still be a little behind the curve. That’s why I want the concept to spread more widely here.

So you feel that your message has been properly reaching your fans in Japan and elsewhere.

Mana: Everyone interprets it in a different way, but I think they find hope in CHAI’s approach because everyone has something they’re hung up on in life. This is what I see on everyone’s faces during our shows. I was born a woman, I stand on stage as a woman, and I write songs about my life as a woman, but I get reactions from all kinds of people, regardless of gender, generation, or race. I feel that if I do it right, people will understand.

I have an affinity to CHAI as a woman of the same generation, and it’s cool to hear that you get reactions from a wide range of people beyond that. What do you consider important when writing lyrics, Yuuki?

Yuuki: The message we want to get across is clear, but if we communicate it too straightforwardly, it might sound superficial or come across as explanatory. For example, if I just said, “Individuality is important,” it might not click with people because they’ve heard it so many times before. We also don’t want to be like what we say is the only right thing. So we try to be conscious of conveying our messages in a fun, interesting, and lighthearted way to the rhythm. I don’t want to limit our fans by gender or generation, so I use “we” or “I” as the subject, and my intention is to encourage people to think, “I’m free to decide, ‘This is how I am’ for myself.”

Mana: After we put those lyrics to music and I sing them live, I digest them and they give me self-confidence as well. I think the interesting thing about lyrics is that the nuances change from day to day, and the thoughts that I put into the words, like, “I’ll convey them in this way today,” change as well.

You stand on stage as women, but write lyrics and perform intending to transcend gender, which is probably why you connect with so many people. How do you think being a woman affects what you do?

Mana: I think it only has positive influence. We didn’t like being labeled a “girls band,” so we decided to call ourselves an “onna (woman) band,” but being labeled like that gave us the opportunity to reject it, so it turned out OK.

Yuuki: There were lots of times when we were the only female performers at festivals, and I’ve always thought the balance was skewed. And while the situation is similar when you look at society, that also means there’s a possibility for change. Like how we changed the way we looked at our inferiority complexes, we probably interpreted it as opportunities.

Mana: I do feel a tendency (in Japanese society) of people wanting to suppress badass women and wanting them to stay tame. So I want to keep saying, “Everyone can say what they want to say more!”

Yuuki: I express myself not only through music but also through drawing, and there are many people around me who express their identities and thoughts like that. I’m hoping that expressing your will in that way becomes something mundane.

I think if people could find methods to express their will, like how you were encouraged by your musical and artistic endeavors, they’d be able to move forward. What would you say to someone who’s feeling lost because they haven’t found a way of expressing themselves?

Mana: You don’t have to force yourself to find it. I’d like you to interpret the fact that you haven’t found it yet as a positive thing. Because if you haven’t found it, it means you can do anything.

Yuuki: I think that being interested in things is a talent in itself. People often say, “I won’t do so-and-so because I don’t have the talent,” but if you’re interested in that so-and-so, you’re already talented at it. If you take a small step toward something you’re interested in, it might change your world. Don’t make a big deal out of it when you begin, just act, even if it’s just a millimeter or so.

I’ve noticed through our conversation that the two of you seem to translate everything into positivity. Have you always thought of things like that?

Mana: No, there’s still a part of me that thinks negatively. But I think I’m able to make music that feels real because of that wavering within, so I want to hold on to that. I want to feel proud of the way I face my troubles in my journey as a musician.

Yuuki: I’m a pretty positive person now, but I wouldn’t say I’m positive 24 hours a day. But having moments when you feel negatively about something doesn’t mean you don’t have a positive mindset. When you feel negatively about something, you can grapple with it, digest it, and transform it into positivity. Maybe I’m able to think like that because I have CHAI. I just happened to find the thing that I live by, and I’m willing to work hard for it.

Mana: Yeah, if you come to see CHAI live, you’ll see that women like us exist, so I hope you’ll come to see us at least once. We give 200 percent of ourselves to our live shows.

—This interview by Rio Hirai (SOW SWEET PUBLISHING) first appeared on Billboard Japan