Billboard Boxscore
On Monday morning (Feb. 3), Beyoncé announced details for her Cowboy Carter Tour. Following shortly after 2023’s record-breaking Renaissance World Tour, she could add another $300 million to her career Boxscore total.
Like most weeks, it’s a good week to be Beyoncé. Last night, she won her record-extending 33rd, 34th and 35th Grammys, including album of the year for Cowboy Carter. But one night earlier, she teased a 2025 tour for her genre-busting album, and the morning after, she confirmed it with dates and venues.
Cowboy Carter Tour will take Beyoncé across the U.S. and over to Europe, just like the routing for the Renaissance World Tour. But while her 2023 trek took a relatively traditional route through 14 European cities and then another 25 in North America, her upcoming schedule is consolidated into a series of multi-night stops in major markets.
First, the tour will begin with four shows at SoFi Stadium in Inglewood, Calif., less than a half-hour drive from downtown Los Angeles. Then, two nights in Chicago and four in New Jersey (New York market). Next, Beyoncé will fly to London for four shows and to Paris for two. Finally, she’ll return Stateside for double-headers in Houston, Washington, D.C., and Atlanta.
With an initial routing of 22 shows, the Cowboy Carter Tour will be Beyoncé’s briefest solo headline tour yet, but that doesn’t mean it won’t register mammoth grosses. Using the same average ticket prices and per-show attendance from each city’s stop on the Renaissance World Tour, the 2025 trek would sprint to a finish of $294.3 million and almost 1.2 million tickets. Just two years removed from her last tour, a 4% inflation bump would bring her upcoming stint to $306 million.
But just as the initial announcement for the Renaissance World Tour grew from 41 shows to a final count of 56, additional dates for Cowboy Carter Tour could push its final gross further beyond the $300 million mark. And like its predecessor, its actual impact will go far beyond standard ticket sales.
By playing 22 shows in just eight markets over two and a half months, Cowboy Carter Tour reframes Beyoncé’s touring schedule and capitalizes on some of the frenzied energy that followed the Renaissance World Tour. During that trek, it was well–documented that fans were traversing across city, state and country lines, turning Renaissance shows into festival-style destinations. From travel and lodging to wardrobe and entertainment, the tour boosted local economies beyond the purchase of a concert ticket.
Channeling the scale of a world tour to eight major cities on either side of the pond, Cowboy Carter Tour teases each stop as a destination event. It makes sense, then, that Live Nation partner Vibee is providing curated experience packages that pair concert tickets with hotel stays and other VIP add-ons. While the company’s homepage shows similar packages for artist residencies like Bad Bunny’s upcoming 21 shows in Puerto Rico and various artists at Sphere in Las Vegas, Cowboy Carter Tour is the only proper tour featured. Further signaling a new era of concerts that double as immersive experiences, it’s another way to efficiently meet growing demand in the post-pandemic touring landscape.
Beyoncé’s Boxscore history has continued to bloom into the new decade. The Renaissance World Tour finished with $579.8 million and 2.8 million tickets in 56 shows. That’s more than double the take of 2016’s The Formation World Tour and 2018’s On the Run II Tour with Jay-Z ($256.1 million and $253.5 million, respectively), both of which had improved upon The Mrs. Carter Show World Tour ($211.9 million in 2013-14) and the original On the Run Tour ($109.6 million in 2014).
By design, simply due to the limited number of scheduled tour dates, it’s unlikely that Beyoncé will continue to one-up herself with Cowboy Carter Tour, but it will push her career totals to new heights. Dating back to the 2004 Verizon Ladies First Tour with Alicia Keys and Missy Elliott, and her first solo outing with 2007’s The Beyoncé Experience, the pop-dance-R&B-country superstar has grossed $1.3 billion and sold 11.6 million tickets over 431 reported concerts. By year’s end, those totals should climb past $1.6 billion and 12.8 million tickets.
Cowboy Carter Tour follows Beyoncé’s album of the same name. In addition to its Grammy win for album of the year, it made her the first Black artist to win best country album. Upon its release last Spring, the set debuted atop the Billboard 200 with 407,000 equivalent album units earned, according to Luminate, marking Queen Bey’s biggest week, by units, since Lemonade eight years prior. Cowboy Carter includes “Texas Hold ‘Em,” which topped the Billboard Hot 100 for two weeks and Hot Country Songs for 10 frames.
The December 2024 Boxscore report is haunted by the ghosts of Christmas Past, Present, and (likely) Future: Trans-Siberian Orchestra closes out 2024 at No. 1 on Top Tours, just as it did in December of 2023, 2022, 2021, and 2019 (there was no chart in 2020 due to venue closures during COVID-19).
According to figures reported to Billboard Boxscore, Trans-Siberian Orchestra earned $48.2 million and sold 581,000 tickets from 70 shows between Dec. 1-30. How does one touring act perform 70 shows in 30 days? As has been the case since its 1999 touring debut, TSO employs two ensembles, pushing one to the eastern half of the United States and another to the west. Further, as Christmas approaches, each ensemble ramps up the pace with a matinee and evening performance in each city; for 12 days out of the month, TSO played four shows.
At 70 shows, TSO was four times busier than any of the other 29 artists on December’s Top Tours chart. Pentatonix is the only other act on the ranking that played more than 10 shows in December, with 16 dates on a holiday tour of its own. Even if TSO didn’t have the advantage of being in two places at once, it’d still tower over Pentatonix and everyone else on the survey.
TSO’s annual tour began on Nov. 13 in Council Bluffs, Iowa and Green Bay, Wisc. In all, it played 110 shows in 2024, marking its fullest routing since 2009 (112). It paid off, combining to $69 million, up 1% from last year’s $68.2 million to finish as its biggest year ever. Altogether, TSO has earned $871.4 million and sold 15.8 million tickets since 1999. The ensemble has reported 2,003 concerts, more than any other act in Boxscore history.
Out of 41 cities on the December calendar, TSO grossed more than $1 million in 21. Two shows at Philadelphia’s Wells Fargo Center on Dec. 22 earned $2.1 million. That’s just the third engagement in the group’s history to eclipse the $2 million threshold, joining stops in Tampa ($2.1 million) and Cleveland ($2 million) from 2023.
Both Cleveland and Tampa were among this year’s biggest markets, with $1.9 million and $1.8 million, respectively. St. Paul, Minn. and Pittsburgh, Penn. joined with $1.8 million each. Five markets sold more than 20,000 tickets, including Rosemont, Ill. and Dallas.
Zach Bryan and George Strait follow on Top Tours, crystalizing a banner year for country acts. Bryan grossed $28.5 million over nine shows in just four markets. Just 31 miles from his hometown of Oologah, Okla., three shows at Tulsa’s BOK Center did the heaviest lifting with $9.4 million on Dec. 12-14.
It’s impressive enough that Bryan is No. 2 from shows in just four cities. But George Strait is No. 3 from the power of just one show. His Dec. 7 concert at Las Vegas’ Allegiant Stadium grossed $23.3 million from 47,600 tickets sold, handily crowning Top Boxscores. The next highest one-night engagement on Top Boxscores is Luis Miguel at No. 18 with less than a quarter of Strait’s massive Vegas pull.
Las Vegas dominates Top Boxscores, clogging the top three positions with variety in terms of genre and size. Following Strait’s country stadium juggernaut, Bruno Mars is No. 2 with six shows from his MGM residency at Dolby Live. Those grossed $16 million and sold 31,900 tickets, pushing the residency’s total earnings to $154.8 million, dating back to its 2016 launch.
Rounding out the Vegas trio, Anyma is No. 3 with the first five of eight shows at Sphere. In between Strait’s stadium and Mars’ theater, Sphere’s arena configuration translated to 84,900 tickets sold from Dec. 27-31, combining to $13.6 million. The Italian American DJ is the first electronic act to headline the famed hall, following rock turns from Dead & Company, the Eagles, Phish, and U2.
Sphere takes two more spots in the top 10, with two weekends with the Eagles at Nos. 9-10. Altogether, those shows earned $18.5 million, making them the fifth-highest grossing act of the month. Sphere ends December at No. 2 on Top Venues (15,001+ capacity), just 2% off from its older sister venue, New York’s Madison Square Garden.
Trans-Siberian Orchestra is not the only holiday act impacting the December Boxscore recap. Perennial favorites Pentatonix and Mariah Carey both hit Top Tours, with $14.2 million and $8.3 million, respectively.
As far as individual events go, Denver’s Decadence New Year’s Eve and New York’s Z100 Jingle Ball both appear on Top Boxscores. In addition to NYE performances from Anyma and Bruno Mars, Phish closed out the year with four shows at Madison Square Garden ($9.6 million) and Billy Joel performed a one-night engagement in Long Island at the UBS Arena ($3.8 million).
And as reliable as TSO, the Rockettes returned to Radio City Music Hall for the annual Christmas Spectacular. No. 1 on Top Venues (5,001-10k capacity), the RCMH earned nearly $100 million from 736,000 tickets sold over 129 December shows.
Earlier this week, Billboard revealed its year-end Boxscore charts, ranking the top tours, venues, and promoters of 2024. We’re breaking it down further, looking at the biggest live acts, genre by genre. Today, we continue with K-pop. Less than 10 years since the first K-pop group landed on the all-genre Top Tours chart (BigBang in […]
Earlier this week, Billboard revealed its year-end Boxscore charts, ranking the top tours, venues, and promoters of 2024. We’re breaking it down further, looking at the biggest live acts, genre by genre. Today, we continue with Latin. Latin music reached unprecedented heights in 2022, when Bad Bunny staged the year’s highest-grossing tour. While no genre […]
Coldplay crowns Billboard’s year-end Top Tours chart. Not far removed, Bruce Springsteen & The E Street Band, The Rolling Stones, U2 and Metallica follow in the top 10. Half of the ranking’s upper tier is made up of rock acts, allowing the long-dominant genre to have the biggest piece of the Boxscore pie. Among all dollars earned by 2024’s top 100 touring acts, rock is responsible for 36%, more than any other genre.
Rock’s rule is easily explained by its five acts in the top 10. But among artists between Nos. 11-20 on Top Tours, there is just one more name to add: Eagles at No. 19. Dominated by classic rock acts with chart-topping albums from the 1960s and ‘70s, the genre’s towering lead on stage has shrunk considerably over the course of the 21st century.
For every year but one between 2000-2010, rock acts represented more than 50% of Top Tours revenue, peaking at 68% in 2003. It’s only managed that once in the years since, when U2, Guns N’ Roses and Coldplay lined up at Nos. 1, 2, and 3, respectively, in 2017. Throughout the 2010s and into the 2020s, rock’s share bumped up and down year-to-year, but generally shifted from the majority to the mid-40% range, and now to the mid-30% range.
Watch the clip below to see how the genre makeup of Billboard’s top 100 tours has evolved over the course of the 21st century.
Rock’s share of the top 100 tours is actually up from last year, bumping from 32.4% to 36%. Still, it’s been below 40% for four of the last five years (excluding 2020 and 2021 because of venue closures due to COVID-19), off from an average of 57% throughout the 2000s decade. The genre’s reliance on legendary bands has left a gap as younger acts from other styles elevate to stadium status.
Pop is next in line, with 16.4% of 2024’s top 100 grosses. P!nk, Madonna and Olivia Rodrigo lead the charge, ticking up from last year’s 15.8%. One major caveat is the absence of Taylor Swift and the gargantuan grosses of The Eras Tour. While overall tour figures were published by The New York Times, data was not submitted to Billboard Boxscore for chart eligibility, which means that its earnings are excluded from this equation. It’s estimated that if this year’s grosses were reported, pop would reign supreme with 27-28%, sending rock into the 20%s in both 2023 and 2024.
Pop and rock have been the top two touring genres for every year this century, with the lone exception of 2003, when country music narrowly out-paced pop, 13% to 12.2%. But while they remain on top, the spread has become significantly more even in the post-pandemic years.
Latin music and rap both posted record highs this year, up to 15.8% and 5.7%, respectively. The former hit a new peak in 2022, when Bad Bunny had the year’s biggest tour, becoming the first artist who doesn’t primarily perform in English to earn top year-end honors. While no Latin act has reached those heights since, his stadium success is no longer an anomaly. Luis Miguel grossed $290.4 million this year, and four other Spanish-speaking artists crossed the $100 million threshold. At 5.3% in 2019, Latin artists returned from the pandemic at 12.1% in 2022, then 11.5% in 2023, and now approaching 16% in 2024.
Rap artists have yet to scale their touring business to the extent of their streaming prowess, but this year made quite a dent. The genre’s top-100 share shot from 2.7% to 5.7%, more than doubling its representation and eclipsing its prior peak from 2019. Four women helped push hip-hop’s boundaries, with Doja Cat, Missy Elliott, Megan Thee Stallion and Nicki Minaj outnumbering male rappers on the Top Tours chart for the first time. Plus, Travis Scott scores the genre’s biggest year-end gross ever, at $168 million.
The oscillations of each genre’s performance from one year to the next often comes down to scheduling. Beyoncé’s Renaissance World Tour was impactful enough to shift R&B artists from 5.3% in 2022 to 15.2% in 2023 and back to 5.9% in 2024. But the progression from pop and rock owning a combined 78.5% in 2000 to 52% in 2024 is indicative of gradual growth from a wide variety of diverse artists harnessing the power of their global audiences.
For the first time in Boxscore history, four female rappers land among the year’s top 100 touring artists. Further, women rappers outnumber male rappers for the first time on the all-genre list. Nicki Minaj (No. 30), Doja Cat (No. 61), Missy Elliott (No. 70), and Megan Thee Stallion (No. 76) finish on the year-end Top Tours chart, while closing at Nos. 2, 5, 6, and 7, respectively, on Top Rap Tours.
This year marks the first year with more than one female rapper among the top 100, let alone four. In fact, there had only been four instances of women in hip-hop ever making the all-genre list, dating back to the first year-end roundup in 1991.
Salt-N-Pepa did it first, at No. 53 in 1994 with a gross of $3.9 million, according to figures reported to Billboard Boxscore.
Five years later, fresh off five Grammy wins for her R&B-rap-hybrid The Miseducation of Lauryn Hill, the titular rapper was No. 43 with $7.1 million.
Then, two of this year’s group made their debuts: Missy Elliott in 2004, as a co-headliner alongside Beyoncé and Alicia Keys on the Verizon Ladies First Tour ($21.8 million), and Nicki Minaj in 2015 on The Pinkprint Tour ($15.5 million).
That means that representation for female rappers across 34 year-end editions has doubled with just this year’s tally. This count excludes year-end appearances by pop and R&B acts who occasionally rap, such as Beyoncé, Lizzo or SZA.
2024 goes down as a banner year for the touring industry overall, with record grosses surpassing $9 billion among the top 100 artists. And amid that enormous success, rap makes up a bigger piece of the pie than ever before, responsible for 5.7% of those dollars, up from 2.7% last year. The genre’s seven tours in the top 100 matches 2019’s high and improves upon last year’s count of three. Nicki, Doja, Missy and Megan made that possible, not only disrupting hip-hop’s gender monopoly — it’s been nine years since a woman was among rap’s top-100 finalists — but taking over and pushing hip-hop over the edge, outnumbering male rappers for the first time on the all-genre list. Travis Scott (No. 15), $uicideboy$ (No. 48) and 50 Cent (No. 49) round out rap’s representation on the chart.
Minaj is No. 30 on Top Tours with $99.8 million and 712,000 tickets, marking all-time highs for year-end rank, gross and attendance among female rappers, barely outdoing the No. 31 finish for Elliott’s Verizon co-headline 20 years ago. Notably, the Pink Friday 2 World Tour continued beyond the confines of the 2024 tracking period (Oct. 1, 2023 – Sept. 30, 2024), finishing in mid-October with a final gross of $108.9 million from 788,000 tickets, making it the first tour by a female rapper to cross the nine-figure milestone.
Doja Cat and Megan Thee Stallion each made their mark on their debut arena tours. Both acts experienced major breakthroughs in 2020 while concert venues were closed due to the COVID-19 pandemic. They scored their first No. 1s on the Billboard Hot 100 just two weeks apart, as “Say So,” hot off a remix with fellow arena titan Nicki Minaj, topped the chart dated May 16, 2020, and “Savage,” boosted by a re-up with rare rap verses by Beyoncé, hit the summit on May 30.
Doja and Megan’s tours reported earnings of $46 million and $40.2 million, respectively, both primarily in the U.S. and Canada, with a sprinkle of European headline shows.
This year also marked the first solo headline tour for Missy Elliott, though it comes nearly 30 years after her debut studio album. Though she wasn’t a road warrior, she amassed major chart success, with six top 20 albums on the Billboard 200 and 10 top 10s on the Hot 100 from 1997-2005.
Beyond hip-hop’s year-end elite, a small handful of female rappers provide promise for the years to come. Ice Spice sold thousands of tickets in Boston, Oakland, and Washington, D.C., while Sexyy Red graduated from clubs last fall (972 tickets in Boston; 1,580 in Richmond, Va.) to arenas, approaching 10,000 tickets in Fort Worth, Texas (9,703 at Dickies Arena on Aug. 30), and Brooklyn (9,631 at Barclays Center on Sept. 17). GloRilla, with eight Hot 100 hits this year, spent hot girl summer as direct support on Megan Thee Stallion’s sold-out trek.
Nicki Minaj, Doja Cat, Missy Elliott and Megan Thee Stallion grossed a combined $227.8 million from 1.7 million tickets across 148 shows in the 2024 tracking window.
Sphere rules Billboard’s Top Venues (15,001+ capacity) chart for 2024, with a monstrous gross of $420.5 million from 1.3 million tickets sold. Not only does that secure the top spot among venues in its capacity range, but it’s also the highest gross for any venue of any size this year. Beyond the scope of the year-end charts, it’s the biggest annual gross for any venue in Boxscore history.
Sphere is the first venue to register a year-end gross of more than $300 million and $400 million. Only four artists ever grossed more than Sphere’s total in one year-end period: The Rolling Stones in 2006, Ed Sheeran in 2018, Beyonce in 2023, and, based on overall finals for The Eras Tour, Taylor Swift in 2023 and 2024.
The Las Vegas room attracts residency acts just like The Colosseum at Caesars Palace or Dolby Live, pushing high ticket prices for stadium artists in a more intimate setting. But unlike those theaters’ four-digit capacity, which ultimately keeps total grosses within the stratosphere, Sphere is a full-sized arena, selling 15,000-17,000 tickets per show. With a floor-to-ceiling wrapround LED screen, 4D physical effects and immersive audio, it’s a high-ticket attraction for once-in-a-career productions.
U2 launched Sphere’s calendar in September 2023, kicking off with a 17-show run that brought in $109.8 million from 281,000 tickets sold. Two more legs followed on U2: UV Achtung Baby Live at Sphere, ultimately closing in March with $244.5 million and 663,000 tickets. That makes it the fourth highest-grossing residency in Boxscore history, despite running for just six months with 40 shows. Billy Joel’s Madison Square Garden tenure, above it at No. 3 on the all-time tally, played for 10 years with 104 shows.
Phish followed with a long weekend of shows from April 18-21, bringing in $13.4 million and selling 66,700 tickets.
Dead & Company was next, with a seasonal residency, playing 30 shows between May 16 and Aug. 10. Ultimately, it earned a spot in the top 10 of the all-time residency list, with $131.8 million and 477,000 tickets. That’s a bigger gross than any of Dead & Co.’s annual tours, dating back to its 2015 inception.
Sphere’s current residents are the Eagles, in the middle of an ongoing stint that is scheduled well into 2025. The band’s first eight shows scored $42.2 million and sold 131,000 tickets.
The Top Venues chart is not the only place where Sphere shines on Billboard’s year-end report. U2 lands at No. 7 on the Top Tours list, exclusively from its Vegas shows. Bono’s boys are joined by Dead & Company on Top Rock Tours, with both acts in the top 10 — U2 at No. 4 and Dead & Company at No. 8. On Top Boxscores, which measures individual shows, or a run of shows at the same venue, U2 blocks out the top three with its Sphere legs.
In all, including shows by U2 and the Eagles that fit into the 2023 and 2025 Boxscore tracking periods, and an additional non-music event, Sphere’s 83 reported shows have brought in $452.3 million and played to 1.4 million fans.
Coldplay has broken world records on the Music of the Spheres World Tour, even with almost 50 more shows still scheduled for next year. According to figures reported to Billboard Boxscore, the global trek has sold more tickets than any tour in history since its launch in March 2022, at 10.3 million — so far.
The Music of the Spheres World Tour has been a global event, selling out stadiums on five continents. Half of the tour’s 175 concerts have been in Europe, where it sold 5.2 million tickets over 87 shows. It has added 1.8 million in South America, 1.6 million in North America, 884,000 in Asia and 848,000 in Australia.
Not only has Coldplay performed around the world, but demand has also been neatly spread. Among the tour’s top 10 marks, all five continents are represented, from São Paulo, Brazil, to Gothenburg, Sweden, to Singapore.
The tour’s biggest report so far was a run of 10 shows from Oct. 25 – Nov. 8, 2022, at Buenos Aires’ Estadio Unico Ciudad de la Plata. Those dates sold 627,000 tickets, marking the best-selling engagement in Boxscore history.
In more than half of the stops on the Music of the Spheres World Tour — 39 of 64 — Coldplay has sold over 100,000 tickets. In 51 of those cities, the band played multiple shows. Notably, 10 of the 13 cities where it played just one night are in the United States, while just eight of its top 10 markets are primarily non-English-speaking locations.
Watch the clip below to see Coldplay traverse the globe on its way to record-setting ticket sales.
The Music of the Spheres World Tour has sold more than 3 million tickets and grossed more than $300 million in each of the three years since it kicked off. In the 2024 chart year, marked by shows from Oct. 1, 2023, to Sept. 30, 2024, Coldplay brought in $400.9 million and sold 3.02 million tickets, earning the top spot on Billboard’s year-end Top Tours (ranked by gross) and Top Ticket Sales (ranked by attendance) charts. It’s the band’s second straight year at No. 1 on the latter tally.
Dating back almost 40 years, all Boxscore charts are based on figures reported to Billboard. Data is reported from a variety of official industry sources, from artist managers and agents to promoters and venue executives. Reporting is voluntary, and some artists, venues, and promoters opt to withhold data from representation on the charts. Though overall two-year totals for Taylor Swift’s The Eras Tour were published by The New York Times — $2.08 billion, making it the highest-grossing tour in history, and nearly 10.2 million tickets — they were not submitted to Billboard Boxscore for chart eligibility, excluding the tour from 2024 year-end charts.
Since its launch, the Music of the Spheres World Tour has grossed $1.14 billion. That separates it by more than $900 million from The Eras Tour, despite Coldplay outselling Swift’s run by more than 150,000 tickets. Both treks have played a similar number of shows (149 for Swift; 175 for Coldplay, so far) and charted familiar routes around five continents.
Evenly distributed across its three-year run, The Music of the Spheres World Tour has averaged a $110.46 ticket price. The tipping point was in Asia, where 16 shows averaged $146.43, while the other end of the spectrum is the tour’s first leg of 11 shows in central America ($77.74).
Coldplay’s 2025 calendar has 48 scheduled concerts, ranging from Toronto to Hong Kong, and Navi Mumbai to London, where the tour will presumably wrap with 10 shows at Wembley Stadium. Already the best-selling tour in history, The Music of the Spheres World Tour will undoubtably extend its lead next year, approaching a total count of 13 million tickets.
Dating back to Coldplay’s first Boxscore report at Commodore Ballroom in Vancouver on Feb. 8, 2001 ($11,000; 900 tickets), the band has earned more than $2 billion and sold 21.1 million tickets.
The Rolling Stones haven’t had a hit on the Billboard Hot 100 for two decades, but they continue to perform well on Billboard’s Top Tours chart. This year, the band, led by 80-year-old Mick Jagger, came in at No. 6 on the list of tours reported to Billboard Boxscore from Oct. 1, 2023, to Sept. 30, 2024, with $235 million in ticket sales. Perhaps more impressive, the group brought in that much money for playing just 18 concerts, less than any other act in the top 10. Its secret? Charging a lot for tickets.
By comparison, Bruce Springsteen & The E Street Band, which edged out the Stones to come in at No. 5, grossed $235.5 million from 39 shows with an average ticket price of $147.25. Coldplay, which came in at No. 1 with $400.9 million, played 51 shows. Luis Miguel played 128 shows — the most of anyone in the top 10 — and grossed $290.4 million to come in at No. 4. With an average ticket price of $277.16, the Stones made an average of $13.1 million a show. Miguel played to more people — 2 million instead of 848,000 — but his tickets sold for an average of just over $143.37 and he made $2.3 million a show.
Since top acts typically sell out most dates, three major factors influence tour grosses: number of performances, size of venues and ticket prices. And 2024 was the year that price mattered more than ever. This year’s top 100 tours took in $9.1 billion, a 21.6% increase in revenue over the previous year. But those shows were seen by an audience of 69.8 million, an increase of 10.7% — only half as much. At a time when many promoters use dynamic pricing to maximize revenue without leaving seats empty, more pricing power meant more money.
Some of these increases come from changes in the way the chart is calculated. Last year, Billboard shortened its Boxscore reporting period from 12 months to 11 in order to make some one-time changes to eligibility for the Billboard Music Awards. This 2024 chart is once again based on a 12-month reporting period, so apples-to-apples comparisons are difficult. But the change is still easy to see. If one annualizes last year’s 11-month reporting period, attendance for the top 100 tours would be up about 4% and revenue would be up nearly 14%.
One more caveat: For the second year in a row, the Top Tours chart does not include figures for Taylor Swift’s The Eras Tour. Final figures were published by The New York Times on Dec. 9, but a show-by-show breakdown has yet to be submitted to Billboard Boxscore for chart eligibility. Given the tour’s two-year $2 billion gross, its 2024 sum would have pushed ticket sales totals for the year’s top 100 tours over $10 billion for the first time.
ROAD WARRIORS
A look at the top 10 tours shows the power of pricing. Overall the average ticket price for the top 100 tours was $132.30, up from $119.64 last year. The top touring act of the year, Coldplay, brought in $400 million from stadium shows in the United States, Europe, Australia and New Zealand. (Coldplay, promoted by Live Nation, was No. 2 last year with $342 million from 37 shows.) And it did so with an average ticket price of $132.79, the second-lowest among the top 10 acts.
P!nk, whose shows were promoted by Live Nation and the independent Marshall Arts, is No. 2, taking in $387 million from 73 concerts with an average ticket price of $139.47; she played more shows but to fewer people in total. (Last year, P!nk was No. 6 with $226 million from 37 shows.) Zach Bryan is No. 3 with $321.3 million from a 64-show tour promoted by AEG Presents. Bryan charged an average of $196.38.
The top ticket price in the top 10 was $367.13, for U2’s 38 shows at Sphere in Las Vegas, which took in $231.1 million, good for No. 7. Madonna came in at No. 8 with $225.4 million. Bad Bunny is No. 9 with $211.4 million and the second-highest average ticket price: $280.67. Metallica rounds out the top 10 with $175.2 million and a fan-friendly average price of $116.80.
One question the touring business has to deal with is, how high is too high? The $132.30 average ticket price for the top 100 tours is up 9.1% from 2023, when it had risen 10.5% from 2022. That’s an increase of 20.6% in two years. For most of the decade before the pandemic, ticket prices rose about 2% or 3% a year, close to the pace of inflation.
What happened? Over the past five years, the concert business has completely changed its view on pricing. Until around 2000, most promoters seemed to price tickets by calculating the cost of a show, adding a reasonable profit margin and then charging enough to reach that number. That changed over the following decade with the rise of resale sites like StubHub — and the accompanying realization that fans were willing to pay far more for tickets than promoters thought, especially for the best seats. To raise revenue, promoters and ticketing companies started using the same kinds of variable pricing and dynamic pricing strategies as hotels and airlines — in some cases opaquely. The idea, as in those businesses, is to maximize overall revenue without leaving empty seats. Over the past few years, companies like Live Nation’s Ticketmaster and AEG’s AXS have invested millions in software to price seats dynamically, in real time, according to demand.
A common reaction is that this puts concert tickets out of reach for many consumers. But a substantial part of the increase in average prices comes from the skyrocketing price of the best tickets. Also, dynamic pricing should adjust downward the price of unsold tickets to ensure that they, too, get sold.
It’s also worth noting that concertgoers have had sticker shock for decades. In 1969, according to an article in Rolling Stone, Jagger was asked at a press conference at the Beverly Wilshire Hotel if the Stones were gouging their fans by charging up to $8.50 a ticket at the Los Angeles Forum. “Is that a lot?” Jagger replied. “You’ll have to tell me.”
Adjusted for inflation, that $8.50 would have buying power of $67.34 today, according to the Bureau of Labor Statistics — and the price of Stones tickets is up more than four times that. Then again, the average Stones fan has much more money, as well as a sense that the band can’t keep touring forever.
FESTIVAL FUNK
As ticket prices increase, business is becoming harder for festival organizers, who have to pay more for compelling headliners. Festivals that used to make competitive offers for top-tier talent have seen their buying power diminished as more artists realize they have the pricing power to earn more revenue from traditional shows.
Only a few festivals report ticket sales revenue to Billboard Boxscore. But most promoters or festival ticketing experts agree that festival ticket sales declined in 2023 and 2024 for both flagships like Coachella and Bonnaroo, as well as smaller and independent events.
Artists that play festivals generally agree to increasingly rigid radius clauses that restrict how close to the event they can perform and when they can promote their nearby shows. They agreed to those deals because festivals could pay headliners $3 million to $5 million for a 90-minute set — more than the $1.5 million to $2.5 million most could make for an arena show. That was before average ticket prices rose so much.
This does not bode well for the long-term future of festivals, at least the way they currently operate. But festivals only represent a fraction of the business of Live Nation and AEG, the global concert promotion giants. Live Nation promotes Coldplay, Miguel and Madonna, among others. AEG handles Swift, Bryan and George Strait, the No. 24 touring act. On June 15, Strait performed the stadium concert with the highest attendance in Billboard Boxscore history at Texas A&M University’s Kyle Field in College Station, Texas, in front of 110,000 fans.
≈
Music Business Year In Review
On Sunday night (Dec. 8), Taylor Swift played the last of 149 shows on The Eras Tour. As reported earlier Monday, the record-setting trek grossed more than $2 billion and sold over 10 million tickets: $2,077,618,725 and 10,168,008, respectively, to be exact.
The news was first reported by The New York Times.
Without qualification, The Eras Tour is the highest-grossing tour of all time, by artists of any genre, and from any era in music history. If compared to data officially reported to Billboard Boxscore, it is the biggest tour ever by an unthinkable distance of more than $900 million, blasting past Coldplay’s Music of the Spheres World Tour (2022-ongoing) – the only other tour to gross more than $1 billion – by a margin of almost two-to-one.
Trending on Billboard
Even before The Eras Tour was announced, Swift was one of the most successful touring acts of her generation. Dating back to her first reported solo headline show at Sovereign Performing Arts Center in Reading, Pa. (April 6, 2007), she has grossed $3 billion across her career, when adding The Eras Tour’s sum to officially reported data for her prior tours to Billboard Boxscore.
Previously, her biggest tour – according to Billboard Boxscore – came when Swift brought in $345.7 million and sold 2.9 million tickets on 2018’s Reputation Stadium Tour, marking a 38% leap from the earnings on 2015’s The 1989 World Tour. The Eras Tour multiplies her prior best more than six times over.
The Eras Tour kicked off in Glendale, Ariz. on March 17, 2023. If the tour hadn’t already made a seismic impact just via its announcement, the actual performances sent Swift from superstardom to the stratosphere. The friendship bracelets, the surprise songs and all of Swift’s eras took over, sparking major economic booms in every city she visited and hysteria among Swifties around the world.
By August 9, 2023, Swift had released her re-recording of Speak Now (July 7), announced the re-recording for 1989 and wrapped the tour’s first U.S. leg. Quickly after, she played her first shows ever in Mexico with four nights at the capital’s Estadio GNP Seguros (then known as Foro Sol), followed by nine shows in South America.
In February 2024, Swift took her talents to Asia and Australia, but not before she won her record-setting fourth Grammy for album of the year for Midnights and announced her next new studio album during an acceptance speech. That one – The Tortured Poets Department, released April 19 – arrived while on break from tour, and once again, set a new career-peak with a debut week of 2.61 million equivalent album units earned in the U.S., according to Luminate, and the entire top 14 on the Hot 100. On the current, Dec. 14-dated edition of the Billboard 200, the set returns for a 16th week at No. 1 on the back of a physical release of the album’s deluxe Anthology version, sold exclusively at Target.
In May, Swift took on Europe, with 48 shows across the continent. While Tortured Poets spent most of the summer atop the Billboard 200, The Eras Tour continued its blistering pace, including eight nights at London’s Wembley Stadium.
Finally, Swift returned to North America for three shows each in Miami, New Orleans, and Indianapolis, plus six in Toronto and one last weekend in Vancouver.