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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Amazon is lengthening your chances to score major beauty deals with October Prime Day deals happening now until Wednesday (Oct. 9). Some makeup products are currently being slashed in price, including a three-month supply of the viral Grande Cosmetics Lash Serum, which is on clearance for less than $50.
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Grande Cosmetics has captivated Amazon reviewers who call the lash serum a “miracle worker” for hair growth. More than 9,000 shoppers have purchased the product this month — and now that it’s on sale for 30% off, the number is only expected to rise.
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Normally, the serum is priced at $68, but for Amazon’s October Prime Day, you can score the nourishing serum for just $48 — and it’s not just a small tube, but a three-month supply that’ll keep you stocked up and your lashes full for up to 90 days.
Keep reading to learn more and shop the Grand Lash Serum below.
Amazon
Grande Cosmetics Lash Enhancing Serum
$47.60
$68
30% off
In up to six weeks, Grande Cosmetics aim to lengthen and fill out your lash line through its eyelash serum that’s accumulated more than 35,000 five-star reviews. The formula is filled with vitamins, peptides and amino acids to help promote growth while conditioning the hair follicles for a more nourished and healthy look.
Amazon shoppers can’t stop obsessing over the lash serum, calling it an “exceptionally gentle” formula. It’s also easy to apply — just use the included applicator and swipe it across your lash line. Over time, you may notice a fuller look that may not even require mascara.
TikTok has even been gawking over the results of the lash serum, with users showing off the results of the formula. User @eepardy posted a before-and-after video that has gained more than 5 million views, and includes tips on how to use the lash serum.
“Sometimes I forget how short my lashes used to be…” the caption for the video reads.
For more product recommendations, check out ShopBillboard‘s roundups of the best celebrity brands on Amazon, press-on nails and setting spray.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
You don’t need to be in Brat Summer to embrace your inner-Bratz doll. On Monday (Oct. 7), ColourPop announced a new collection inspired by the four Girls Nite Out Bratz dolls: Yasmin, Cloe, Jade and Sasha.
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The Bratz x ColourPop collection features glittery, blinged lip gloss and lip plumpers and eyeshadows packed with hot pinks, bright purples, silvery blues and other Y2K-inspired hues available in glittery, matte and sparkly finishes to channel your favorite Bratz doll.
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With Halloween right around the corner, the Bratz x ColourPop collection is a must-have to complete your DIY Bratz costume. Plus the collection is perfectly suitable for a night out on the town — and it’s affordable, with the entire collection priced from $10-$26.
Created by Carter Bryant, a former Mattel employee, Bratz dolls made their debut in 2001 and became a hit among doll lovers. Offering an alternative to Barbie, Bratz dolls have amassed a cult following and have paid homage to recording stars like Megan Thee Stallion, Aaliyah, Sabrina Carpenter, Doja Cat, Lady Gaga, Bruno Mars and more.
What’s included in the collection? The Girls Nite Out Eyeshadow Palette ($26) comes with 15, showstopping shades such as She’s Iconic (baby pink with silvery blue duo with a chrome finish), Dump Him! (matte mauve), Livin’ It Up (bright purple with silvery blue duo chrome finish), Passion 4 Fashion (metallic white) and 2Nite’s the Nite (true black).
Besides a dazzling eyeshadow palette, the Bratz x ColourPop collab features BBF Liquid Liner ($10), So Juicy Plumping Lip Gloss ($20), Glitterally Obsessed Glitter Gel ($10), individual face crystals ($10) and four Lippie Kits ($14).
The Lippie Kits comes with a Lippie Pencil and Lippie Stix in four shades, including Angel, a bronzy chocolate lip combo inspired by Chloe; a red wine lip combo inspired by Jade; a plumlike brown lip combo that’ll help you channel Yasmin; and a pink lip combo inspired by Sasha.
The Bratz x ColourPop collection will be available Oct. 10 at 10 a.m. PT, exclusively at ColourPop.com.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Amazon’s selection of products has evolved into a massive marketplace — and it hasn’t gone unnoticed by celebrities. Not only can […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. National Brow Day isn’t just a celebration for all brows whether they’re thick, thin, fluffy or tattooed on. This year, the […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
On Tuesday (Oct. 1), CoverGirl introduced a new yummy lip gloss plumper across all their social media platforms. If you’re looking to add a fresh TikTok-viral gem, consider getting your hands on this CoverGirl Clean Fresh Yummy Gloss Plumper. This glossy lip tint not only gives you a shiny and glowy look, but also plumps your lips for a fuller appearance. With this lip gloss plumper, you’ll be able to channel your inner celebrity. In fact, CoverGirl has collaborated with some of your favorite iconic figures including, Queen Latifah, Kelsea Ballerini, America Ferrera, and more.
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In a statement released by Business Wire on Oct. 1, they shared CoverGirl’s “cool new take on lip plumping without the burn… for an icy shine, cooling sensation, and up to 35% plumper looking lips.” For those you want to achieve a volumizing lip look, but are not a fan of the burning sensation, consider adding this one to your cart. One Walmart customer said, “I love the way this looked and felt on…looked really cute. I also really appreciate the clean ingredients.”
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You can find this CoverGirl Clean Fresh Yummy Gloss Plumper at Walmart, Ulta Beauty, and Target.
Walmart
CoverGirl Clean Fresh Yummy Gloss Plumper
$9.98
$12.99
$12.19
Treat yourself with this CoverGirl Clean Fresh Yummy Gloss Plumper and keep your lips shiny and full without feeling a burning sensation. You can get it a variety of different shades from dark to lighter shades.
For those looking for a lip plumber that is gluten-free and made out of vegan formula without any Parabens, Talc, and Mineral Oil, this one’s for you. According to the brand, it gives you a “glassy shiny gloss” without it feeling sticky. The brand recommends applying this gloss plumber “onto your bare lips” to achieve the full plumbing effect.
If you’re looking for a lip gloss that’s non-sticky and lightweight, you can also add this CoverGirl Clean Fresh Yummy Gloss to your makeup pouch.
For more product recommendations, check out this TikTok-Approved Bronzer, the best travel-friendly makeup bags, and Selena Gomez’s makeup routine using Rare Beauty’s new pressed powder.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Shaboozey debuted in his first fragrance campaign for YSL Beauty’s MYSLF Le Parfum on Monday (Sept. 30). He stars in the campaign along with fellow recording artists Lil Nas X, Peso Pluma, The Kid LAROI and Vinnie Hacker, a model and social media influencer.
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The 29-year-old country music star took to Instagram to share a photo from the campaign captioned, “Got here by being MYSLF.”
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Lil Nas X, LAROI, Hacker and Peso Pluma also shared photos on social media with Pluma calling the YSL Beauty collaboration “a dream come true.”
Led by YSL Beauty Global Ambassador Austin Butler, the creative series celebrates modern masculinity and self-acceptance and incorporates social media capsules and video content shot and directed by Zoey Grossman.
MYSLF Le Parfum has a spicy, vanilla bourbon scent with notes of rich, orange blossom and spicy black pepper. The men’s cologne retails for $39-$180. YSL Beauty’s newest men’s fragrance joins MYSLF Eau de Parfum, which is described as the luxury brand’s first “woody floral fragrance.”
YSL Beauty
MYSLF Le Parfum, 3.3 oz.
“Lil Nas X, Peso Pluma, Shaboozey, The Kid LAROI and Vinnie Hacker each bring a distinct and powerful voice that resonates perfectly with the ethos of MYSLF LE PARFUM,” said Juliette Ferret, general manager YSL Beauty US. “These artists, with their unique backgrounds and talents, embody individuality while staying true to themselves. This authenticity has fueled their success and enabled them to leave a lasting impact on US culture. MYSLF LE PARFUM is a celebration of modern masculinity, shaped by the personal journeys of these remarkable men.”
The YSL Beauty campaign comes just as Shaboozey celebrates his hit single, “A Bar Song (Tips),” topping the Billboard Hot 100 for a record 12 weeks. The DMV native has been busy on the road for his first, headlining tour launching in Minneapolis last month. The Where I’ve Been, Isn’t Where I’m Going Tour wraps in Los Angeles on Oct. 14.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. TikTok has become more than just a source of entertainment, the social media app has evolved into a destination to find […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
BTS’ Jin is embarking on a beauty journey with one of the top brands in the industry. Weeks after announcing a partnership with Gucci, the 31-year-old recording artist has officially been named Laneige’s first-ever male brand ambassador, the Korean beauty brand revealed Monday (Sept. 30).
As part of the new partnership, Jin stars in the latest campaign for Laneige’s bestselling Cream Skin Toner & Moisturizer. The milky moisturizer and toner, which starts at $16, features ceramide and peptides for nourishing and strengthening the skin barrier and white leaf tea water to sooth and hydrate thus promoting radiant-looking, moisturized skin. Cream Skin Toner & Moisturizer is available at various retailers such as Sephora, Amazon, Sephora at Kohl‘s and Laneige.com.
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“I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige, and eager to share what we have in store,” Jin said in a statement, per Women’s Wear Daily.
The company shared Jin’s new campaign via Instagram on Monday with the caption, “When two icons come together.”
Jin has been busy since completing his military service in June. Last week, he attended Gucci’s spring/summer 2025 women’s fashion show at Triennale, Milano in Italy, marking his first time attending a fashion show in the city as a Gucci Global Brand Ambassador.
Laneige has been teasing the Jin reveal on Instagram for the last several days, dropping hints and behind-the-scenes clips of the campaign, including a shot of the back of his head. Naturally, the BTS Army was quick to identify Jin as the newest ambassador for Laneige. Sydney Sweeney became Laneige’s first global ambassador in 2022 and expanded the partnership earlier this year.
The top-selling makeup and skincare brand is known for viral products such as the Lip Sleeping Mask, Divine Lip Duo and Water Bank Blue Hyaluronic Cream.
Shop the Jin-approved Cream Skin below.
Laneige
LANEIGE Cream Skin Refillable Toner & Moisturizer, 50 ml
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Looking to refresh your makeup collection? Consider adding this TikTok-approved Benefit Cosmetics Hoola Matte Powder Bronzer to your makeup bag. Whether you’re looking to achieve a radiant glow or enhancing your natural features with a touch of warmth, this bronzer is a must-have for your beauty routine. One TikTok user said, “This is a bronzer that I will repurchase over and over again because it’s just that good.”
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If you are new to bronzer, you can start by applying it in the shape of a number three, according to a TikTok user. Begin at the top of your eyebrow, blend down along the cheekbone, and finish at the jawline for a natural, defined look. This natural-looking bronzer is available in four shades: Hoola, Hoola Lite, Hoola Toasted, and Hoola Caramel.
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You can find this Benefit Cosmetics Hoola Matte Powder Bronzer at Sephora, Target, Nordstrom, Amazon, Revolve, QVC, Ulta Beauty, Bloomingdales, Khol’s, and Macy’s.
Sephora
Benefit Cosmetics Hoola Matte Powder Bronzer
$36
$19
$49.30
$58
15% off
This best-selling Hoola Bronzer adds warmth and gives you a natural-looking glow. It’s not only great for achieving a sun-kissed glow, but can also be used for subtle contouring.
Keep your makeup routine fresh by adding this TikTok-favorite bronzer to your cart. The brand describes the powder as “silky-soft,” making it easy to use and blend into your skin. This bestselling powder bronzer also “warms up your complexion” and “gives a classic matte finish,” according to the brand.
The brand recommends applying it lightly across the cheekbones, hairline, the sides of nose, and under the jawline for a sun-kissed glow. You can also apply to your eyelids for an overall glowy look. One Revolve customer said, “I have been using this bronzer for years and it is by far my favorite!”
For more product recommendations, check out the best travel-friendly makeup bags, Selena Gomez’s makeup routine using Rare Beauty’s new pressed powder, and this $24 Laneige Divine Lip Duo for your lip care routine.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Are you looking to enhance your lip-care routine? If so, consider adding this Laneige Divine Lip Duo to your cart. For […]