State Champ Radio beauty
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
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Cardi B is vying for the unsung heroes of K-Beauty this Cyber Monday.
The “Drip” rapper posted a Reel to her Instagram yesterday, Nov. 30, sharing a quick peek into her skincare routine. Her go-to product? Fully’s Green Tomato Clay Mask Cleanser, a product that just so happens to be 15% off right now during Amazon’s Cyber Monday sale. “I’m always trying things online so when you find something that is really good online, it’s like ‘yes, yes, yes!’,” Cardi explained while applying the mask to her face.
The mask, retailing for $15.29, is a 2-in-1 clay cleanser in a pastel green hue formulated with 49% green tomato extract, thus explaining the green tinge. The cleanser is said to target clogged pores while offering excessive sebum control, sebum is a waxy substance that your body’s sebaceous glands produce, and a gentle exfoliation effect.
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Fully Green Tomato Clay Mask Cleanser
$15.29
$17.99
15% off
A clay mask cleanser.
The cleanser is free from synthetic fragrances and when washed away, it leaves the skin hydrated and non-stripped of its natural oils. It’s all thanks to that hero ingredient, green tomato extract, that reduces the appearance of pores, improving your skin’s elasticity and calming irritation and redness. Remember, you can only get your hands on this cleanser at this discounted price until the end of the day today when Cyber Monday ends.
“I like to personally mask twice a week but this right here..you can actually use it as a mask or you can use it as a face wash,” Cardi elaborated as she continued to apply the mask, working it around her nose and chin, “I like to apply the most of it on my nose because I got so many tiny little pores on my nose.” Cardi set her timer for two minutes and waited until her mask hardened. The beauty of this mask is that, as mentioned, it works as a cleanser. This cleansing action cleans the skin and also works to gently exfoliate any dead skin, leaving your skin squeaky clean and soft.
Cardi demonstrated by wetting her face, working the water into the mask, and watching as it turned into a foam. Cardi shared a few wise words as she washed the mask off, exclaiming, “It is very important to put on a mask because it’s tightening up and making your pores smaller.” If Cardi’s glowing review of this product wasn’t enough, the mask has 4.3 out of 5 stars on Amazon with over 800+ positive reviews. On TikTok, the mask meets cleanser amassed over 55 million views. It’s clear the product is beloved, and it’s easy to see why. If it gets the Cardi stamp of approval, it’s obviously top-notch.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Trending on Billboard
Cardi B is vying for the unsung heroes of K-Beauty this Cyber Monday.
The “Drip” rapper posted a Reel to her Instagram yesterday, Nov. 30, sharing a quick peek into her skincare routine. Her go-to product? Fully’s Green Tomato Clay Mask Cleanser, a product that just so happens to be 15% off right now during Amazon’s Cyber Monday sale. “I’m always trying things online so when you find something that is really good online, it’s like ‘yes, yes, yes!’,” Cardi explained while applying the mask to her face.
The mask, retailing for $15.29, is a 2-in-1 clay cleanser in a pastel green hue formulated with 49% green tomato extract, thus explaining the green tinge. The cleanser is said to target clogged pores while offering excessive sebum control, sebum is a waxy substance that your body’s sebaceous glands produce, and a gentle exfoliation effect.
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See latest videos, charts and news
Fully Green Tomato Clay Mask Cleanser
$15.29
$17.99
15% off
A clay mask cleanser.
The cleanser is free from synthetic fragrances and when washed away, it leaves the skin hydrated and non-stripped of its natural oils. It’s all thanks to that hero ingredient, green tomato extract, that reduces the appearance of pores, improving your skin’s elasticity and calming irritation and redness. Remember, you can only get your hands on this cleanser at this discounted price until the end of the day today when Cyber Monday ends.
“I like to personally mask twice a week but this right here..you can actually use it as a mask or you can use it as a face wash,” Cardi elaborated as she continued to apply the mask, working it around her nose and chin, “I like to apply the most of it on my nose because I got so many tiny little pores on my nose.” Cardi set her timer for two minutes and waited until her mask hardened. The beauty of this mask is that, as mentioned, it works as a cleanser. This cleansing action cleans the skin and also works to gently exfoliate any dead skin, leaving your skin squeaky clean and soft.
Cardi demonstrated by wetting her face, working the water into the mask, and watching as it turned into a foam. Cardi shared a few wise words as she washed the mask off, exclaiming, “It is very important to put on a mask because it’s tightening up and making your pores smaller.” If Cardi’s glowing review of this product wasn’t enough, the mask has 4.3 out of 5 stars on Amazon with over 800+ positive reviews. On TikTok, the mask meets cleanser amassed over 55 million views. It’s clear the product is beloved, and it’s easy to see why. If it gets the Cardi stamp of approval, it’s obviously top-notch.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Hot off its viral Crumbl cookie collection last year, Dove is back with another holiday collaboration, that unites its bestselling body care products with Christmas-themed scents. Even better: the beauty company has brought along the Radio City Rockettes for the ride.
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Dove has been named an official partner of the Rockettes, bringing its Holiday Treats Limited-Edition Collection to life with the help of the iconic New York City dancers. The partnership — in conjunction with Madison Square Garden Entertainment Corp. — helps to ring in the holiday season, of course, but also celebrates the 100th anniversary of the Rockettes, who are back for another season of their “Christmas Spectacular.”
Dove’s festive fragrances, meantime, include “Sugar Cookie Sprinkle,” “Frosted Plum Berry,” “Spiced Chai Latte,” “Peppermint Bark” and “Gingerbread Delight,” each available as a body wash, beauty bar, body scrub, deodorant, hand wash and body mist.
While the new scents are sure to stimulate the senses, Dove says the products are super nourishing for the body too, with gentle formulas that are sulfate-free and paraben-free. With the dry winter months upon us, having a good moisturizing body wash is essential, while the Christmas-inspired body mists double as festive room sprays for holiday dinners and parties as well (they make great stocking stuffers or white elephant gifts too).
The products are available online at Walmart.com and Target.com. You’ll want to hurry though: this limited-edition collection is only available until quantities last and both Walmart and Target are reporting swift sales. Once the products are sold out, they are not expected to be restocked.
Here are some of Dove’s new holiday scents and products, along with a few other seasonal favorites you can shop online now.
REFRESHING & SWEET
Dove Peppermint Bark Liquid Hand Wash
Notes of chocolate and peppermint
WARM & SOOTHING
Dove Spiced Chai Latte Liquid Hand Wash
Notes of cardamom, clove and chai tea
NOSTALGIC PICK
Dove Sugar Cookie Liquid Hand Wash
Smells like a freshly-baked cookie
SELLING FAST
Dove Cinnamon Pumpkin Pie Body Wash
Smelling like home-baked goods, this limited-edition scent arrives just in time for Thanksgiving and the holidays
SUBTLY SWEET
Dove Gingerbread Delight Antiperspirant and Deodorant
Notes of cinnamon, ginger and baking spices
FRESH & FRUITY
Dove Frosted Plum Berry Antiperspirant and Deodorant
Smells like plum cake or fruit cake with fresh berries
SHOWER MUST-HAVE
Dove Hot Cocoa Swirl Body Scrub
Great for buffing and exfoliating to gently remove dead skin cells
DOUBLES AS HAIR MIST
Dove Sugar Cookie Sprinkle Body Mist
Works great as a hair mist or room spray too for the smell of freshly-baked sugar cookies in the air
STOCKING STUFFER
Dove Mini Body Wash (Two-Pack)
177 ml. bottles of the limited-edition Sugar Cookie Sprinkle and Frosted Plum Berry body wash
Dove has partnered with musicians like Lizzo and Kelly Rowland for campaigns in the past, but the brand says the Rockettes were the ideal group for this Christmastime release.
“As an official partner of the 2025 Christmas Spectacular and Radio City Rockettes – celebrating their 100th anniversary – Dove is thrilled to bring our Holiday Treats Limited-Edition Collection to Radio City Music Hall to celebrate the holidays in a truly iconic way,” says Kathryn Holl Fernandez, Head of Dove Skin Cleansing and Engagement, in a release. “The collection, including a highly requested new Body Mist format, brings holiday cheer to the shower and beyond, delivering irresistible, indulgent scents and the superior care Dove is known for.”
“We are pleased to welcome Dove to Radio City Music Hall as an official partner of the Radio City Rockettes and the Christmas Spectacular during this milestone year for the dance company,” adds Jessica Tuttle, Executive Vice President, Productions at MSG Entertainment. “Dove, like the Rockettes, is committed to uplifting and empowering women, and this is the perfect partnership to amplify the strength, joy, and confidence of the Rockettes line.”
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Beauty and music go hand-in-hand. Whether you’re strutting onstage in full face, à la Lady Gaga on the Mayhem Ball tour, or getting glammed up to see your favorite musicians in concert, music and makeup give fans an opportunity to express themselves in fun, creative and eye-catching new ways.
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There are a plethora of musicians who have gone on to start their own cosmetic brands, from Rihanna and Jennifer Lopez to Ariana Grande and Selena Gomez. (Beyoncé and Shakira both have successful hair care lines but for the purposes of this article, we are only including beauty brands) As a longtime lover of beauty, these brands have always caught my eye because they’re an extension of each musician’s identity and persona, expanding their art and creativity beyond the stage.
Brands backed by the likes of Gaga (Haus Labs) or Halsey’s About Face feature bold offerings with formulas that are just as unique as they are, while Gomez’s Rare Beauty focuses on softer, more wearable tones with user-friendly formulas, mirroring the singer’s everyday makeup. Rihanna’s Fenty Beauty, meanwhile, is glamorous and just as artful as she is, utilizing colors and glittering finishes that remind me of the “Diamonds” singer’s equally bold and experimental fashion choices.
This concept of musicians and makeup isn’t new, of course. Stars like Britney Spears, Jessica Simpson, Gwen Stefani and even Victoria Beckham have been lending their acclaim to the cosmetics industry since the dawn of time, urging fans to shop everything under the sun from body mists to edible makeup (if you know, you know).
Still, not all celebrity makeup and beauty brands are created equal. Some stars are more involved in the production of their lines, while others may just see them as a — literal — vanity project. Below, I’ve ranked a few of the top musician-owned beauty brands, based on formulas, pricing, uniqueness and accessibility. I’ll be breaking down the pros and cons of each line and diving deep into why they’re ranked where they are.
As for why I got this assignment: I am an avid beauty lover and have been since I was 13, and I have covered the beauty and fashion beats at many different publications over the years, including Allure, WWD, Glamour and now Billboard. If that doesn’t convince you, I have very strong opinions — especially on the beauty industry and its practices.
Read on for the best musician beauty brands that you can buy online right now.
Kevin Mazur/Getty Images
No. 7
JLO Beauty by Jennifer Lopez
Pros: Beautiful packaging, strong branding identity, focus on body careCons: Outdated product, pricing
Lopez launched JLO Beauty in 2020, and it was made available to the public the next year in 2021. The brand features everything from skincare to body care, with a few makeup products here and there. JLO Beauty’s focus on body care and skincare is what differentiates it from the other brands on this list, making it a standout if you’re looking for coverage beyond just your face.
The packaging is also a big draw for me, with all the gold accents and eye-catching JLO branding. Some of my favorite products from the brand include their That Star Filter Complexion Booster for $39 and That Limitless Glow Sheet Mask 3 Pack for $49. Both those products and the brand’s existing line can be shopped at Revolve.
If I could pinpoint where the brand needs to revamp, I can think of two things: First, the product is outdated, with formulas that have been done before. While Lopez’s skin is amazing, it is likely thanks to the treatments she has had as a world-renowned celeb, not because of her product line. Personally, when I think of JLO, I am not thinking about her skin. I’m thinking about her hit music. She needs to make herself an authority on the subject of skincare if she wants to get people excited about her products. I’m craving more inventive product, even a rebrand if possible — something to further differentiate her brand from the rest.
GVXE
No. 6
GXVE by Gwen Stefani
Pros: Strong branding, affordable pricingCons: Non-inventive products, needs a formula revamp
Stefani began GXVE in 2022 and it was launched in Sephora only a few weeks later. The product line backed by the “Luxurious” singer is exceedingly affordable, boasting strong and eye-catching branding that matches the singer’s own unique sense of style. The product line is also extremely stripped-down, filled with simple and easy-to-use products for the everyday girl looking to get glam.
Some of my favorites from the brand include their Paint It Up Clean 24-Hr Cream Eyeshadow for $10 and the Pick It Up Cream Contour & Talc-Free Powder Bronzer Duo for $14. Every product mentioned, and much more, can be shopped at Sephora.
Where GXVE lacks is inventiveness. The product line is barebones and contains makeup that has been done before, and done better. With a formula revamp, and a quick trip back to the drawing board, I believe the brand could be even greater. I’d like to see new product ideas that fit the 2025 consumer with innovation in mind. With a name like Stefani attached to the line, the brand has the power to do more and go farther.
Courtesy of r.e.m. beauty
No. 5
R.E.M. Beauty by Ariana Grande
Pros: Affordability, cohesive product line, unique range, best basicsCons: Brand identity, consumers are craving something new
Grande’s R.E.M. Beauty launched back in 2021 with an “Ultraviolet” collection. The line has since grown to include skincare and makeup brushes. The line is affordable and tells a cohesive story with products that reflect Grande’s personal tastes. The basics, like blushes, highlighters and lip products, are solid through and through, boasting a healthy range of both experimental and wearable hues. Some of my favorites include the Essential Drip Glossy Balm for $19, Hypernova Satin Matte Blush for $22 and their Hypernova Satin Matte Bronzer for $28. All of these products can be shopped at Ulta Beauty.
The brand’s complexion line is where improvements can be made. The Sweetener Foundation is serviceable, as is their concealer of the same name, but both are not in any way remarkable. It’s something we’ve seen before, a lightweight but full-coverage finish. You’ve likely not heard much buzz about those products for that reason. In general, R.E.M. Beauty’s product line is for those looking for approachable products with makeup that you can trust.
Kevin Mazur/Getty Images for Fenty Beauty by Rihanna
No. 4
Fenty Beauty by Rihanna
Pros: Inclusivity, affordabilityCons: Too many eggs in one basket, flash-in-the-pan virality
One thing I will always give Rihanna flowers for is Fenty Beauty’s commitment to inclusivity, something that not every brand aims to prioritize. When the brand launched in 2017, Rihanna was almost immediately praised for her line of Pro Filt’r Soft Matte Longwear foundations. At the time, it came in 40 shades, a massive feat for 2017. Since then, the foundation line has included 10 more, bumping the total shade range up to 50.
The brand is also exceedingly affordable, even with a celebrity name attached. No makeup-centric product in the line, including brushes, is over $60. If all that wasn’t enough, the brand is extremely accessible, available in store and online at both Ulta Beauty and Sephora. Some of my favorite products from the Rihanna-backed line include their Bright Fix Instant Brightening + Blurring Powder for $38, Gloss Bomb Stix High-Shine Gloss Stick for $26, Diamond Bomb All-Over Diamond Veil for $43 and Match Stix Contour Skinstick for $32.
A common issue with celeb-run brands, and where Fenty Beauty suffers, is that they really have too many eggs in one basket. With a skincare line, their very own brushes, fragrance line, haircare line and makeup all under one roof, it can be easy to produce product that is uninteresting or of less quality. My belief is that if the brand focused all of its time on makeup, every product would be a slam dunk.
Alana O’Herlihy for about-face
No. 3
About Face by Halsey
Pros: Creative product, unique formula, artistic perspective, beautiful packaging, affordabilityCons: Not for everyone, lack of complexion products
Halsey’s About Face is all about artistic perspective. I fell in love with the brand’s creative product line, which boasts unique formulas with affordable price tags to boot. The makeup line is for those looking for something exciting and inventive out of their beauty products. Some of my favorite products launched from About Face include their Holographic Eye Paint for $19, Cheek Freak Blush Balm for $18, Line Artist Liners for $15 and their Curtain Call – Set & Smooth Loose Powder for $21. You can snag all these products, and more, in store and online at Ulta Beauty.
My only gripes with the brand are that the product can be unapproachable, what with the extreme and unique shades of lip gloss, blush, eyeshadow and even setting powder. About Face’s complexion products are also lacking. The brand has a pretty standard foundation but no concealer, which I find a little odd.
Courtesy of Rare Beauty
No. 2
Rare Beauty by Selena Gomez
Pros: Inclusive packaging, niche market, everyday makeup, clean beauty, easy to useCons: Lacking creativity, simple product range, not for experimental beauty
Selena Gomez’s Rare Beauty was launched in 2019 and filled an inclusivity hole in the beauty market. The product launch was, and is, focused on inclusivity, giving those with disabilities access to makeup that they can actually use (all of the product packaging is easy to open and close, and easy to apply for those with dexterity issues). The makeup itself fits into the “clean beauty” category, with shades and formulas that are standard and less inventive than something like Halsey’s About Face.
If you’re looking for product that works, and works well, with shades and formulas that work for everyone, then Rare Beauty should be your go-to. Some of my favorites from the brand include their Kind Words Lip Liner for $16, Brow Harmony Precision Eyebrow Pencil for $19 and, a sleeper hit, their Rare Fragrance Layering Balms, also for $19. These products are available online and in store at Sephora.
A note: This makeup line is not for those seeking out extremely creative formulas. The product is simplistic, oftentimes lacking creativity. All that to say, don’t expect to be creating colorful looks with Rare Beauty products. You’ll likely have to look somewhere else for that.
Haus Labs by Lady Gaga
No. 1
Haus Labs by Lady Gaga
Pros: Inclusive line, innovative products, quality formula, focus on artistryCons: Product line might not suit everyone’s makeup style, eyeshadow department needs an upgrade, lack of affordability.
When Haus Labs launched in 2019, I was immediately drawn to the brand. It just made sense from an artistic perspective, knowing Lady Gaga’s proclivity for fashion and beauty. The musician is well-known for her striking makeup. It’s been a key part of her identity both on and off stage. The line’s star performer, their Triclone Skin Tech foundation, went viral for its airbrushed finish and buildable coverage, making skin look like skin.
Not only that, but the shade range was impressive, boasting 51 total shades as of 2025. This is another brand focused on artistry, with quality formulas and inventive color stories across the board, reflecting Gaga’s love of maximalist looks. Some of my favorites from the brand include the Triclone Skin Tech foundation for $49, Color Fuse Blushes for $32, PhD Hybrid Hydrating Tinted Lip Oil for $26 and their Cruelty-Free Foundation Brush for $39. All of these products are available online and in stores at Sephora.
My big hang-up for Haus Labs is their affordability. The price tag might be due to Gaga’s name tied to the project, or perhaps the quality of packaging and product. Whatever the case may be, the price tag certainly makes the brand less accessible. The product line is more inventive, which could also deter those looking for more natural, everyday makeup.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
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After years of being out of stock, and a subsequent Augudy restock that sold out in less than 24 hours, Melanie Martinez’s Cry Baby Perfume Milk is finally back in stock.
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This second restock is not one you’ll want to miss, given the fragrance has been off the market for around eight or nine years as of press time. The coveted Cry Baby fragrance is back on Portals Perfumes’ website, and retails for $175. The bottle, shaped like a vintage-inspired glass baby bottle, is 100 ml or 3.4 oz, giving you ample product to hopefully last you until the next restock. Nostalgic and unique, Cry Baby is a milk-scented perfume, capturing innocence and childhood wonder through Martinez’s lens.
You’ve got top notes of milk, which smells powdery and sweet, along with strawberry and forest fruits that lend a sweet touch to the milky base. Milk often smells creamy, soft and sweet rather than animalic like some would believe it to be. With a top note like milk, we’d classify this perfume as a gourmand. Now, you might be asking yourself, “What’s a gourmand?” A gourmand fragrance is one that contains edible notes such as vanilla, caramel, chocolate, matcha and orange. The resulting fragrance is often decadent and sweet, rather than herbal or woods.
Melanie Martinez Cry Baby Perfume Milk
A milk-scented perfume from Melanie Martinez
Middle notes are where the powdery scents live, while the base is composed of notes of caramel and wood, adding more depth to the fragrance. According to Portals Parfums, the fragrance is described as “the spirit of the girl who is playfully innocent, but conceals an irreverent edge.” It’s playful and sweet but sharp thanks to the woody notes that transform the otherwise sweet scent into something more complex.
The fragrance was created sometime around 2016 in support of her 2015 album of the same name. Upon the fragrance’s release, it was a massive hit. In an interview with Wild 94.9 radio station in 2023, Martinez confirmed that the perfume could not be restocked because the manufacturer no longer existed after fans begged her to bring the fragrance back. In between the 2025 Cry Baby restock, the internet went crazy trying to satisfy their craving for the fragrance by duping it on sites such as Etsy. You even had some savvy Martinez fans selling their OG bottles on EBay for up to $500. The restock was a much-needed reprieve for fans, giving the opportunity to smell and try on the perfume first-hand.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Olivia Rodrigo will be headlining the 2025 Governors Ball in New York on June 7th and Lancôme is in the mood to celebrate.
While the Guts singer and Lancôme brand ambassador takes the stage, the cosmetic brand is hosting Idole House from June 6th through the 8th in New York, an activation to promote their Juicy Tubes, Idole Flutter and Idole Power products. Rodrigo-approved for lips and eyes, the trio is a certified classic, made to transform any look into a statement maker fit for festival season.
Attending guests at the pop-up will have the opportunity to get glam, try out their runway walk on stage and test out their vocals in the recording studio. After all the fun is done, they’ll be taking home some of Rodrigo’s favorite Lancôme products, along with cute Juicy Tube keychains and an exclusive Olivia Rodrigo x Lancôme makeup bag.
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Juicy Tubes Lip Gloss
An ultra-juicy glossy in a multitude of shades.
Retailing for $25.00, Lancome’s iconic 2000s Juicy Tubes are back and better than ever. The new and improved gloss is positively jam-packed with hydration and shine that makes the lips look fuller without an overly sticky residue. Juicy Tubes boasts 10 shades and 4 hours of lasting hydration, enough to get you through Rodrigo’s sets. The secret is all in the petal-shaped applicator, built to deliver ultra-glossy shine in a variety of finishes from sparkly to cream and jelly. For best results, we recommend opting for a lip liner to create shape before piling on the gloss.
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Lash Idôle Flutter Extension Lengthening Mascara
A lash-lengthening mascara with a thin and precise wand.
Looking for instant lash lengthening for an affordable price? Lancôme’s Idole Flutter Extension mascara gets the job done no problem. Retailing for $30.00, the mascara delivers a whopping 75% of length in just a few coats. It’s that simple. The secret lies in Lancôme’s special wax-in-water emulsion formula, which acts to elongate each lash, keeping them up and fluttering for over 24 hours. The elastomer brush is also not too shabby. With over 480+ nano-bristles, the brush works to separate each lash, creating volume and length without looking clumpy and crusty.
Idôle Power Eau De Parfum Intense
A woodsy and fruity perfume in a unique pink package.
Finally, the Idole Power rounds out the trio. True to its name, this perfume packs a punch with fragrance intensity that will last all day long. Retailing for $155.00, this perfume features a woody and fruity scent reminiscent of caramelized, unctuous, candied apples, backed with the vibrant and slightly sweet scent of sandalwood. The Idole Power eau de parfum’s face is Rodrigo, of course, a girl who embodies the youthful, rule-breaking personality of the scent.
Rodrigo is headlining The 2025 Governors Ball alongside top acts like Tyler The Creator, Hozier, Glass Animals and Benson Boone.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Wet N Wild just launched a SpongeBob SquarePants makeup collection, and it will instantly transport you to a pineapple under the sea.
Get transported to SpongeBob’s underwater town of Bikini Bottom with this multi-piece collection. Featuring everything from glitzy eye and face palettes to whimsical SpongeBob, Squidward and Patrick-themed eyelash curlers, this collection can be shopped on the brand’s website, or at Ulta and Walmart. This collaborative collection is imbued with the spirit of everyone’s favorite yellow sponge, making us extra nostalgic for the show and its cast of colorful characters.
And there’s not just makeup: Wet N Wild also dropped a slew of brushes, sponges and makeup cases inspired by the cartoon, utilizing motifs like SpongeBob’s iconic pineapple house and the mouth-watering Krabby Patty. You won’t want to miss out on this exclusive collection. Knowing SpongeBob SquarePants fans, it’ll go pretty quickly.
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Here’s how to shop some of our favorite pieces from the playful makeup line.
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SpongeBob SquarePants Chill Factor Cooling Glitter Stick
A glitter stick with a cooling effect.
Perfect for festival season, Wet N Wild’s Chill Factor Cooling glitter stick features a cooling effect that will keep you nice and chill all summer long. But how is this possible? Most products like this utilize things like sea minerals and caffeine to create an instant cold sensation upon application — not to mention the stick’s pretty iridescent pink glitter finish, which reminds us a lot of Patrick Star. This product is extremely versatile, working on the face or body to instantly give off a sun-kissed glow. Blend in with your fingers and you’ll be shining bright in no time.
Underwater Wonder Liquid Blush in “Perfect Square”
A burnt orange liquid bluse with a doe foot applicator.
Want to get flushed cheeks as rosy as SpongeBob’s? Wet N Wild has you covered thanks to its Underwater Wonder liquid blushes. Coming in the shades “Perfect Square,” “Rock Star” and “Snailed It,” these blushes glide onto the skin, blending seamlessly with a brush or good ol’ fingers. The pigment in these is buildable, meaning you can control the finish when applied on the cheeks, chin and the bridge of your nose. Plus, the doe foot applicator allows for precision every time. We love the “Perfect Square” shade because its burnt orange hue is universally flattering and leans toward a more natural-looking flush.
Best Day Ever Glitter Body Illuminator
Irridescent liquid body glitter with a dropper applique.
The Best Day Ever Glitter Body Illuminator will have you glowing so hard you’ll likely be seen from space. Contained in a cute glass bottle, this illuminator is lightweight, non-sticky and non-greasy, made of ingredients meant to condition the skin. High-shine glitter is suspended in the formula, enhancing the appearance of the skin for a look that screams “I just got back from the beach” without the sun exposure.
Simply dispense a few drops into the palm of your hands and rub into the desired area for an out-of-this-world shine. If you want to up the intensity, put more on. If you want less glitter, only use a touch. Want a cool hack? We recommend mixing this in with your favorite non-scented lotions or moisturizers for a seamless and subtle glow-from-within kind of look.
Krabby Patty Sponge & Brush Cleansing Pads
A “Krabby Patty” shaped makeup brush cleaner.
Makeup brush cleaning days are always a drag, but with Wet N Wild’s Krabby Patty Sponge & Brush cleansing pads, they can be a little more fun and efficient. This makeup tool is made to look like a Krabby Patty, with four textured cleansing pads layered atop one another depicting all the best patty fixins from lettuce to tomatoes. Each pad’s textured surface helps remove dirt and leftover makeup from your brushes and sponges with ease.
Just lather your sponge or brush with your choice of makeup brush cleaning solution and gently swirl the tool along the textured pad. After cleaning, wash and squeeze the sponge or brush out and set aside to dry. This makeup tool makes a great gift for those SpongeBob and makeup fanatics in your life.
F.U.N. Eye & Face Palette
A colorful eye and face palette with shades inspired by characters from “SpongeBob SquarePants.”
The F.U.N. Eye & Face palette is for all the creatives out there. If you’re looking to get playful with your makeup, you’re looking in the right place. Retailing for $14, this palette comes equipped with 16 shadows with a slew of unique colors all inspired by the fishfolk of Bikini Bottom. You’ve got shimmers, buttery mattes, gleaming satins and self-adhering multi-dimensional chunky glitters all in one palette. What’s not to love? These shades can be used on the eyes and face to create a number of fun looks. For those looking to tackle festival season makeup, this palette would be an awesome addition to your makeup bag.
Pineapple Makeup Bag
A makeup bag shaped like SpongeBob’s pineapple house.
Who lives in a pineapple under the sea? Your makeup products do now, thanks to Wet N Wild’s Pineapple makeup bag. Inspired by SpongeBob’s undersea home, this fruit-shaped makeup bag features smooth zipper closures adorned with a flower charm accompanied by a roomy interior that can easily fit all your favorite makeup products. Perfect for travel, the front of this bag is clear so you can access everything pretty easily. The top handle also makes it easy to carry while on the go.
Serving Up Smiles Eyelash Curler – SpongeBob
A “SpongeBob SquarePants” inspired eyelash curler.
When your lashes need a boost, SpongeBob SquarePants and Wet N Wild are here to save the day. This cute Serving Up Smiles eyelash curler is a makeup tool you can’t pass up. This tool is made with a bouncy silicone pad cushion that gently catches and curls every lash for a strong hold. The yellow-gold colorway perfectly pairs with the little SpongeBob charm attached to the handle. Two other colorways are available to match Patrick’s and Squidward’s coloring. Your lashes will be just as fluttery as SpongeBob’s in no time at all.
Splash On Waterproof Mascara in “A Wave of Fun”
A blue waterproof mascara.
Make waves in Wet N Wild’s Splash On Waterproof mascara. Not your ordinary mascara, this collaborative item lifts and curls. Our favorite shade? “A Wave of Fun” is pretty great. The deep blue is impactful, coating and defining the lashes evenly while holding your curl in place. This color would definitely pop on brown or hazel eyes. The brush on the wand is thin and elongated, acting to separate each lash so that you won’t end up with a gloopy mess. The Splash On mascara also comes in shades “Deep Dive” and “Make A Splash” in black and yellow respectively.
Bikini Bottom Cooling Lip Oil Lip Gloss in “Thar She Blows”
A cooling lip oil in a blue sparkly color.
This Bikini Bottom Cooling Lip Oil Lip Gloss is high-shine and cooling, offering the best of both worlds. You’ll be able to beat out the summer heat with this gloss’ cooling effect, while the sparkling blue “Thar She Blows” shade will have your lips looking icy. Beyond being stunning, this lip oil is also hydrating, conditioning your lips with a non-sticky feel. You can also take this gloss on the go with you thanks to the keychain attachment fixed with a Mr. Krabs charm. Slap it on your bag or keys and you’ve got the perfect accessory and lip oil all in one.
Seas The Day Cooling Makeup Finishing Powder
A finishing powder with a cooling effect.
Is the oppressive summer heat bringing you down? Not to fret, Wet N Wild’s Seas The Day Cooling Makeup finishing powder is here to keep you nice and cool, even on the hottest days. This loose setting powder offers an instant cooling effect while blurring and controlling shine. The powder is water-encased, creating that unique cooling sensation. Pat onto your T-zone with a puff or brush to combat the sweat, leaving you with a flawless matte finish.
Justin Bieber is celebrating Hailey Bieber‘s wins.
Following the announcement that the model had sold her Rhode skincare company to e.l.f. Beauty for an eye-popping $1 billion on Wednesday (May 23), the pop star took to social media to champion his business-savvy wife in a sweet but subtle way.
On Instagram, Justin posted a glamorous photo of Hailey rocking a powerful white suit, as well as a screenshot of her own caption announcing the news on the platform. “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” the mogul wrote on her page. “So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty … a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do.”
“I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty,” Hailey continued in her caption. “Thank you to the amazing rhode team who have helped me build over the years. I couldn’t have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!”
Justin also reshared Hailey’s post on his Story.
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The businesswoman didn’t share the billion-dollar price tag of her sale in her post, but the 10-digit figure was reported by Wall Street Journal and Forbes. The latter publication breaks down the deal as being “$600 million in cash, $200 million worth of e.l.f. Beauty stock and a potential $200 million in future payouts based on the company’s growth over the next three years.”
The sale comes just three years after Hailey first launched Rhode, a venture for which Justin has been at her side every step of the way. The musician — who married Hailey in 2018 — has appeared with her at several events for the company, and in February, he shared photos and wrote on Instagram, “Congrats baby on your beautiful @rhode pop up.”
Hailey’s major money move also comes shortly after she appeared on the cover of Vogue, getting candid in the accompanying interview about her life — both as a woman in the public eye and as a new mom to son Jack Blues, whom she welcomed with Justin in August. The “Peaches” singer also shared a few thoughts with the publication, saying, “I’ve done a lot of dumb things in my life, but the smartest thing I’ve ever done was marry Hailey.”
Shortly afterward, he faced a bit of backlash for sharing on Instagram that he once told Hailey she’d “never be on the cover of Vogue” during a “huge fight” they had in the past. Justin has since removed the caption from his page, replacing it with a string of emojis, but he’d originally added, “Yikes I know, so mean … For some reason because I felt so disrespected I thought I gotta get even.. I think as we mature we realize that we’re not helping anything by getting even … So baby u already know but forgive me for saying u wouldn’t get a vogue cover cuz clearly i was sadly mistaken.”
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Taylor Swift‘s iconic red lip is more attainable than ever thanks to Amazon.
The makeup choice has become a signature of the “Love Story” songstress’, becoming just as iconic to fans as snake emojis or Polaroids. Swift’s lipstick shade of choice has been pretty hard to pin down throughout the years, though eagle-eyed fans have hypothesized that her crimson hue could be from brands like Pat McGrath and Gucci in the past.
Lorrie Turk, Swift’s longtime makeup artist, spoke to the singer’s affinity for red lips and the mystery behind her chosen shade in a since-deleted Instagram Story posted back in 2024. “So many people asking about this lipstick that Taylor wears all the time,” Lorrie wrote. Turk revealed that Swift’s go-to red lippie hails from Nars in the shade “Morocco.” The plot thickens, however, because the specified shade is much darker than her iconic shade of red, which leans more blueish red, ala Marilyn Monroe.
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Conspiracies aside, we’ve compiled a list of Swift-approved red lipsticks that might come close to the original.
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L’Oréal Paris Colour Riche Lipstick in “British Red”
$6.99
$9.99
30% off
A red lipstick with a satin finish.
L’Oréal Paris’ Colour Riche line is an impressive display of pigment and staying power, a testament to the brand’s perfected formula. The line includes “British Red,” a bright red lipstick with a matte finish and a nourishing formula.
Matte lip products are notorious for drying out the lips, but not Colour Riche. This lipstick is infused with argan oil and vitamin E, ingredients that facilitate moisture rather than sucking it out of your lips. If you want the Swift-approved red lip look, you’ll want to reach for reds with a glossier finish. Something to note. No matter what shade you choose, Colour Riche packs a punch of pigment, so you’ll want to go for a light hand while applying this formula.
Wet N Wild Mega Last Matte Lip Color in “Stoplight Red”
A vegan matte red lip color.
There’s nothing more annoying than putting on a bold lip, only for the color to disappear into thin air seconds later. With Wet N Wild’s Mega Last lip color, re-applying your lipstick is a thing of the past. The product is formulated to last hours after application with nourishing ingredients like hyaluronic acid and vitamin A and E that protect the moisture barrier of your skin, allowing makeup to sit on the lips and stay there for longer.
Our color of choice for that perfect Swift pout? “Stoplight Red.” The hue is vampier than the singer’s usual, however, she doesn’t often stick to the same shade of red. As she’s explored different eras in her career, like Reputation and Evermore, Swift has adopted darker shades of her signature red to fit the mood and concepts she’s currently in.
E.l.f. O Face Satin Lipstick in “No Regrets”
$7.88
$9.00
12% off
A bright red lipstick with an embossed bullet.
E.l.f.’s O Face Satin Lipstick in “No Regrets” is a true blue red. When we think of classic Swift red, see 1989 and Red, this is it. This lipstick is a satin finish, somewhere between a matte and gloss, offering a subtle shine to the lips with maximum pigment.
Blue-red lippies are often extremely versatile, working well on a slew of different skin tones. We recommend using this product in tandem with a red lip liner of the same shade or slightly darker. You’ll want to feather in the lines of your lip for cleaner lipstick application.
Maybelline Color Sensational Lipstick in “Divine Wine”
$5.64
$7.49
25% off
A deep red lipstick in a matte finish.
Maybelline is best known for its impeccable lipstick creations at an affordable price. The brand’s Color Sensational lipstick in “Divine Wine” is no exception. Retailing for just $5.64, the lippie boasts a matte formula with an impactful deep red color payoff. The genius behind the brand’s Color Sensational lipsticks is their formula, which is hyperpigmented for maximum color payoff in just one swipe.
Pretty impressive, right? If matte finishes aren’t your thing, however, the Color Sensational formula also comes in satin and glossy finishes. As mentioned before, Swift’s lipstick mo is usually satin, so keep that in mind before purchasing.
Revlon Super Lustrous Lipstick in “Love That Red”
$6.48
$10.49
38% off
Here’s another glossy pick, this time from Revlon. The brand’s Super Lustrous lipstick in the shade “Love That Red” is a dead ringer for Swift’s 1989-era red lip. The shade is almost blindingly bright and sleek, formulated with avocado oil and vitamin E to create a lipstick that delivers high-impact color while moisturizing. The key is microfine pigments that don’t weigh down the lips, leaving a comfortable finish. Madelyn Cline is also a lover of this lipstick, so you know it’s good.
Evpct Matte Liquid Lipstick in “Ruby Red”
A matte liquid lipstick formula in a vampy red hue.
Although liquid lips are polarizing, Evpct’s might just change your mind. Coming in the shade “Ruby Red,” the formula is truly matte, but with a lightweight texture that doesn’t feel sticky on the lips. Ingredients include vitamin E, beeswax and vegetable oil, all ingredients that work to hydrate the lips.
Evpct’s liquid lippie is more of a deep red but no less impactful than the other picks on this list. The doe foot is short and plump, offering the user added control for the perfect application every time. For a glossier look with this lipstick, we recommend layering on a clear gloss on top.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Amazon‘s Summer Beauty Haul is off to a roaring start, and they have major markdowns on some of the most popular […]
