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The 20th annual Premios Juventud ceremony was held Thursday (July 20) for the second consecutive year in San Juan, Puerto Rico, where Latin music artists were awarded in categories such as favorite streaming artist, best urban track and best regional Mexican fusion, to name a few.
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Bad Bunny, Becky G, Grupo Frontera, Maluma, Peso Pluma, Rauw Alejandro, Rosalía, Shakira and TINI lead the list of nominees with nine nods each. They are followed by Camilo, Karol G, Manuel Turizo Maria Becerra who are each up for eight awards. The fan-voted awards celebrate 20 years under the theme “Exprésate a tu Manera (Express Yourself Authentically).”
Co-hosted by Alejandra Espinoza and Ángela Aguilar, this year’s PJs — which aired live on Univision — debuts 15 new categories that “reflect the latest trends” in Latin music. Additionally, Shakira and Camila Cabello will receive the special “Agent of Change” award.
See the updating list of winners below:
Best Pop Album
Clichés – Jesse & Joy
De Adentro Pa Afuera – Camilo
El Amor Que Merecemos – Kany García
Familia – Camila Cabello
Haashtag – Ha*Ash — WINNER
La Cuarta Hoja – Pablo Alborán
La Neta – Pedro Capó
Play – Ricky Martin
Sincerándome – Carlos Rivera
XOXO– Cnco
Best Pop/Urban Song
“Cairo” – Karol G & Ovy On The Drums
“Chao Bebe” – Ovy On The Drums & Ozuna
“Cupido” – Tini
“De 100 A 0” – Manuel Turizo
“Despechá” – Rosalía
“Fiesta” – Farina & Ryan Castro
“Hot” – Daddy Yankee & Pitbull
“No Hay Ley” – Kali Uchis
“Shakira: Bzrp Music Sessions, Vol. 53 “- Bizarrap & Shakira — WINNER
“Tuturu” – Chesca
Girl Power
“Activa” – Chesca, Villano Antillano & Corina Smith
“Brinca” – Cazzu & Young Miko
“Despechá Rmx” – Rosalía & Cardi B
“Hung Up On Tokischa” – Madonna & Tokischa
“Intoxicao” – Emilia & Nicki Nicole
“La Loto” – Tini, Becky G & Anitta
“Lokita” – Natti Natasha & Maria Becerra
“Para No Verte Más” – Thalia & Kenia Os
“Qué Agonía” – Yuridia & Ángela Aguilar
“TQG” – Karol G & Shakira — WINNER
Premios Juventud Female Artist
Angela Aguilar
Anitta
Becky G
Camila Cabello
Chiquis
Karol G
Maria Becerra
Rosalía
Shakira — WINNER
TINI
Female Artist On The Rise
Aitana
Bad Gyal
Chesca
Danna Paola — WINNER
Emilia
Kim Loaiza
Lola Indigo
Tokischa
Villano Antillano
Premios Juventud Male Artist
Bad Bunny
Camilo
Carin Leon
Daddy Yankee
Manuel Turizo
Myke Towers
Ozuna
Peso Pluma
Rauw Alejandro
Romeo Santos
Favorite Group or Duo of The Year
CNCO
Eslabon Armado
Fuerza Regida
Gente de Zona
Grupo Frontera
Ha*Ash
Jesse & Joy
Los Ángeles Azules
Reik
Wisin y Yandel
New Generation – Female Artist
Bratty
GALE
Jenn Morel
Kenia Os
La Joaqui
Ludmilla
Pahua
PaoPao
Snow Tha Product
Young MIko
New Generation – Male Artist
Bizarrap
Brray
Chris Lebron
Lasso
Quevedo
Rels B
Rusherking
Trueno
Yng Lvcas
YOVNGCHIMI
New Generation – Regional Mexican
Conexión Divina
Eden Muñoz
Grupo Frontera
Grupo Marca Registrada
Kevin Kaarl
Mario Bautista
Poala Jara
Peso Pluma
Sebastian Esquviel
Victor Cibrian
Male Artist On The Rise
Alvaro Diaz
Blessd
Boza
Carin Leon
Eladio Carrion
Fuerza Regida
Luis R Conriquez
Ryan Castro
Santa Fe Klan
Tiago PZK
My Favorite Streaming Artist
Bad Bunny
Becky G
Bizarrap
Carin Leon
Fuerza Regida
Grupo Frontera
J Balvin
Karol G
Peso Pluma
Rauw Alejandro
The Best Beatmakers
Bizarrap
DJ Luian
Edgar Barrera
Foreign Teck
Mambo Kingz
Mr Naisgai
Ovy on the Drums
Sky Rompiendo
Subelo Neo
Tainy
Best Song By a Couple
“Abajito” – Lele Pons & Guaynaa
“Beso” – Rosalía & Rauw Alejandro
“Dicelo” – Jay Wheeler & Zhamira Zambrano
“La Boda” – Jessi Uribe & Paola Jara
“Luna” – JD Pantoja & Kim Loaiza
Best Song For My Ex
“Cupido” – Tini
“Mi exxx” – Wisin & Anuel AA
“Que Vuelvas” – Carin Leon & Grupo Frontera
“Shakira: BZRP Music Sessions, Vol. 53” – Bizarrap & Shakira — SHAKIRA
“Un X100to” – Grupo Frontera & Bad Bunny
OMG Collaboration
“A Tu Manera – Macaco, Pedro Capo, Alvaro Soler ft. Ky-Mani Marley
“Bailar Contigo” – Black Eyed Peas & Daddy Yankee
“Despechá RMX” – Rosalía & Cardi B
“El Merengue – Marshmello & Manuel Turizo
“Forever My Love” – J Balvin & Ed Sheeran
“Let’s Get Crazy! (Mambo Drop)” – Don Omar & Lil Jon
“No Más” – Murda Beatz ft. Quavo, J Balvin, Anitta & Pharrell
“Ojalá” – The Rudeboyz, Maluma & Adam Levine
“Sin Fin” – Romeo Santos & Justin Timberlake
“Si Salimos” – Eladio Carrion & 50 Cent
Best Urban Track
“Café Con Leche” – Pitbull
“Deprimida” – Ozuna
“La Bebe Remix” – Yng Lvcas & Peso Pluma
“Necesidad” – Venesti
“Noche De Teteo” – Sech
“Rumbatón” – Daddy Yankee
“Sincero” – Don Omar
“Tití Me Preguntó” – Bad Bunny
“TQG” – Karol G & Shakira — WINNER
“Yandel 150” – Yandel & Feid
Best Urban Mix
“Ande Con Quien Ande” – Myke Towers & Jhayco
“Besos Moja2” – Wisin Y Yandel & Rosalía
“Desesperados” – Rauw Alejandro & Chencho Corleone
“Hey Mor” – Ozuna & Feid
“Me Porto Bonito” – Bad Bunny & Chencho Corleone
“Nivel De Perreo” – J Balvin & Ryan Castro
“Nos Comemos” – Tiago Pzk & Ozuna
“Nos Comemos Vivos” – Maluma & Chencho Corleone
“Nunca Y Pico” – Yandel, Maluma & Eladio Carrión
“Ulala” – Myke Towers & Daddy Yankee
Best Urban Album – Male
3MEN2 KBRN – Eladio Carrión
Feliz Cumpleaños Ferxxo Te Pirateamos El Álbum – Feid
La Última Misión – Wisin Y Yandel
La Vida Es Una – Myke Towers
Llnm2 – Anuel AA
Microdosis – Mora
Ozutochi – Ozuna
Saturno – Rauw Alejandro
Sr. Santos – Arcángel
Un Verano Sin Ti – Bad Bunny
Best Urban Album – Female
Esquemas – Becky G
La Nena De Argentina – Maria Becerra
Mañana Será Bonito – Karol G
Nena Trampa – Cazzu
Trap Kitty – Young Miko
Best Dembow Song
“Cuca” – Kiko El Crazy
“Feliz” – Chimbala
“Gogo Dance” – El Alfa & Chael Produciendo
“Me La Wa Robar” – La Materialista & Angel Dior
“To’ Esto Es Tuyo” – Natti Natasha
Best Dembow Collaboration
“Delincuente” – Tokischa, Anuel Aa & Ñengo Flow
“Le Doy 20 Mil” – El Alfa & Prince Royce
“Pichirry” – Kiko El Crazy & El Alfa
“Soy Mamá Remix” – La Insuperable, Farina & Yailin La Mas Viral
“Subete A Mi Moto” – Chimbala & Angel Dior
“Wapae” – 6ix9ine, Angel Dior, Lenier Ft. Bulin 47
Best Trap Song
“Baby Father 2.0” – Yovngchimi Ft. Myke Towers, Arcángel, Ñengo Flow & Yeruza
“Coco Chanel” – Eladio Carrión & Bad Bunny
“Js4e” – Arcángel
“La 2blea” – Anuel AA
“Riri” – Young Miko
Pop Track Of The Year
“Ambulancia” – Camilo & Camila Cabello
“Bailé Con Mi Ex” – Becky G
“Junio” – Maluma
“La Equivocada” – Cnco
“La Fiesta” – Pedro Capó
“No Sé Si Salga El Sol Remix” – Manuel Medrano & Rawayana
“Respirar” – Jesse & Joy
“Supongo Que Lo Sabes” – Ha*Ash
“Te Amo Y Punto” – Chayanne
“TV” – Sebastián Yatra
Pop Mix Of The Year
“A Veces Bien Y A Veces Mal” – Ricky Martin & Reik
“Contigo” – Sebastián Yatra & Pablo Alborán
“Muero” – Kany García & Alejandro Sanz
“Si Pudiera” – Vanesa Martín & Jesse & Joy
“Una Vez Más” – Pedro Capó & Lali
Best Pop/Urban Collaboration
“Aeiou” – Justin Quiles & Robin Schulz
“Éxtasis” – Manuel Turizo & Maria Becerra
“Mayor Que Usted” – Natti Natasha, Daddy Yankee & Wisin Y Yandel
“Muñecas” – Tini, La Joaqui & Steve Aoki
“Quevedo: Bzrp Music Sessions, Vol. 52” – Bizarrap & Quevedo
“Suelta” – Dímelo Flow, Rauw Alejandro, Maria Becerra, Farruko, Mr. Vegas & Fatman
Scoop
“Te Felicito” – Shakira & Rauw Alejandro
“TQG” – Karol G & Shakira — WINNER
“Tu Recuerdo” – Wisin, Emilia & Lyanno
“Vacaciones” – Luis Fonsi & Manuel Turizo
Best Pop/Urban Album
777 – Piso 21
2000 – Manuel Turizo
Cupido – TINI
Donde Quiero Estar – Quevedo
Emociones – Jay Wheeler
Ley De Gravedad – Luis Fonsi
Motomami+ – Rosalía
The Love & Sex Tape (Deluxe Edition) – Maluma
Tú Crees En Mí? – Emilia
Versions Of Me – Anitta
Best Regional Mexican Song
“Calidad” – Grupo Firme & Luis Mexia
“Ella Baila Sola” – Eslabon Armado & Peso Pluma — WINNER
“Fuera De Servicio” – El Fantasma
“Gato De Madrugada” – Joss Favela
“La Profecía” – Los Tucanes De Tijuana
“Lo Mejor Que Hay En Mi Vida” – La Arrolladora Banda El Limón De René Camacho
“No Es Por Acá” – Carin León
“No Se Va (En Vivo)” – Grupo Frontera
“Si Me Duele Que Duela” – Intocable
“Vivo En El 6” – Christian Noda
Best Regional Mexican Collaboration
“Bebe Dame” – Fuerza Regida & Grupo Frontera
“Hay Que Hacer Dinero” – Banda Ms De Sergio Lizárraga & Eden Muñoz
“JGL” – La Adictiva & Luis R Conriquez
“La Bailadora” – Grupo Firme & Joss Favela
“No Me Hablen De Amor” – Pepe Aguilar & Intocable
“PRC” – Peso Pluma & Natanael Cano
“Qué Agonía” – Yuridia & Ángela Aguilar
“Que Vuelvas” – Carin León & Grupo Frontera
“Se Acabó (En Vivo)” – Lenin Ramírez, Fuerza Regida & Banda Renovación
“Si Ya Hiciste El Mal” – Luis R Conriquez & Jessi Uribe
Best Regional Mexican Fusion
“Alaska” – Camilo & Grupo Firme
“Chanel” – Becky G & Peso Pluma
“Como El Viento” – Luis R Conriquez & Nicky Jam
“La Siguiente” – Kany García & Christian Nodal
“Llorar Y Llorar” – Mau Y Ricky & Carin León
“Más Muerto Que Vivo” – Matisse & Intocable
“Por El Resto De Tu Vida” – Christian Nodal & Tini
“Tú Y Tú” – Los Ángeles Azules, Cazzu & Santa Fe Klan
“Un Chingo De Tequila” – Banda Ms De Sergio Lizárraga & Mario Domm
“Un X100to” – Grupo Frontera & Bad Bunny
Best Regional Mexican Album
Abeja Reina – Chiquis
Aclarando La Mente – Joss Favela
Con Los Pies En La Tierra – Lenin Ramírez
Consejos Gratis – Eden Muñoz
Contingente – Junior H
Cumbia Del Corazón – Los Ángeles Azules
Enfiestados Y Amanecidos – Grupo Firme
Forajido EP 1 – Christian Nodal
Pa’ Luego Es Tarde – Yuridia
Sembrando – Peso Pluma
Tropical Hit
“Decidí Tener Pantalones” – Víctor Manuelle
“La Bachata” – Manuel Turizo
“La Fórmula” – Maluma & Marc Anthony
“Otra Vez” – Prince Royce
“Pegao” – Camilo
“Peligro” – Luis Vazquez
“Quiero Quemar La Pista” – Limi-T 21
“Sin Ropa” – Sie7e
“Solo Conmigo” – Romeo Santos
“Todavía Te Espero” – Luis Figueroa
Tropical Mix
“Cumbia Del Corazón” – Los Ángeles Azules & Carlos Vives
“El Merengue” – Marshmello & Manuel Turizo
“El Pañuelo” – Romeo Santos & Rosalía
“La Fórmula” – Maluma & Marc Anthony
“Monotonía” – Shakira & Ozuna — WINNER
“Pan Para Yolanda” – Melendi & Aymée Nuviola
“Pasa” – Fonseca & Matisse
“Si Te Preguntan…” – Prince Royce, Nicky Jam & Jay Wheeler
“Soy Yo” – Don Omar, Wisin & Gente De Zona
“Te Olvidaste De Mi” – Frank Reyes Ft. Rafa Jiménez
Best Tropical Album
24/7 – Gusi
Canciones Del Corazón – Olga Tañón
Cumbiana II – Carlos Vives
Debut Y Segunda Tanda, Vol.1 – Gilberto Santa Rosa
Empezando Otra Vez – Daniela Darcourt
Fórmula, Vol. 3 – Romeo Santos
Limi-T Para Siempre – Limi-T 21
Luis Figueroa – Luis Figueroa
Mi Muchachita – Elvis Martinez
Pa’lla Voy – Marc Anthony
Hottest Choreo
“El Teke Teke” – Carlos Vives, Black Eyed Peas & Play-N-Skillz
“La Loto” – Tini, Becky G & Anitta
“Let’s Get Crazy! (Mambo Drop)” – Don Omar & Lil Jon
“Mayor Que Usted” – Natti Natasha, Daddy Yankee & Wisin Y Yandel
“Suelta” – Dímelo Flow, Rauw Alejandro, Maria Becerra, Farruko, Mr. Vegas & Fatman
Scoop
Video With The Most Powerful Message
“5:24” – Camilo
“Algo Bonito” – Ile & Ivy Queen
“La Reina” – Maluma
“Montaña Solitaria” – Carlos Vives & Chocquibtown
“No Es Que Te Extrañe” – Christina Aguilera
“Tierra” – Bomba Estéreo
I Want More
Ángela Aguilar
Belinda
Danna Paola
Karely Ruiz
Kenia Os
Kim Loaiza
Manelyk
Peso Pluma
Tammy Parra
TINI
Couples That Blow Up My Social
Camilo Y Evaluna Montaner
Christian Nodal Y Cazzu
Danna Paola Y Alex Hoyer
Guaynaa Y Lele Pons
Kim Loaiza Y Jd Pantoja
Rosalía Y Rauw Alejandro
Best Fandom
Beli Lovers – Belinda
Dreamers – Danna Paola
Jukilop – Kim Loaiza Y Jd Pantoja
Keninis – Kenia Os
La Tribu – Camilo
Social Dance Challenge
“Lokita” – Natti Natasha & Maria Becerra
“Malas Decisiones” – Kenia Os
“Ting Ting Tang Tang Dance Challenge” – Hoàng Thùy Linh
“TQG” – Karol G & Shakira — WINNER
“Wednesday Dance Challenge” – Jenna Ortega
My Favorite Trendsetter
Bad Bunny
Becky G
Danna Paola
Emilia
LALI
Maluma
Maria Becerra
Ricky Montaner
Sebastián Yatra
Valentina Ferrer
“Los Del Espacio” by LIT Killah, Tiago Pzk, Maria Becerra, Duki, Emilia, Rusherking, Big One and FMK rules the Billboard Argentina Hot 100 chart (dated July 15) for a sixth week. With the new week at No. 1, the song breaks from a tie for the second-longest command in 2023, trailing only Emilia, Big One and Callejero Fino’s “En La Intimidad” which ruled for seven weeks this year.
Meanwhile, Becerra places two other tracks in the top 10, starting with “Corazón Vacío,” which holds at its No. 2 high for a third consecutive week, while “Adiós,” with Ráfaga, dips 5-6.
Myke Towers earns his seventh top 10 as “LaLa” rallies up the chart from No. 12 to No. 3. It’s the Puerto Rican’s highest ranking since “Pareja del Año,” with Sebastián Yatra, peaked at No. 2 in May 2021.
The week’s Hot Shot Debut goes to “Atorrante,” the collab by Argentinians Emanero, Ulises Bueno and Migrantes, at No. 34.
Elsewhere, Quevedo adds his 11th entry with “Columbia” at No. 35, while 15-year-old Milo J picks up his eighth entry as “Rincón,” produced by Big One, bows at No. 43.
Singer-songwriter BM takes the week’s Greatest Gainer as “Ni Una Ni Dos” surges 90-47. Plus, the Argentinian scores another entry through his featured role in Luck Ra’s “La Morocha”, at No. 64.
Lastly, two other songs debut this week: Peso Pluma and Grupo Frontera’s“Tulum” at No. 93 and DJ Tao and Karina’s “DJ Tao Turreo Sessions #18” at No. 100.
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In the upcoming Barbie movie, directed by Greta Gerwig, Barbie (Margot Robbie) will have to choose between her picture-perfect life or know what life is like in the real world — one that is less … pink. For those of us that live in said real world, we’ve been transported to Barbie’s universe thanks to […]
07/19/2023
From Karol G’s history-making Mañana Será Bonito to Don Omar’s comeback album Forever King, see our picks here for the best Latin LPs from 2023’s first six months.
07/19/2023
Billboard unveiled on Wednesday (July 19) the first round of talent set to participate at the 2023 Billboard Latin Music Week in Miami.
The five-day legacy event will be held Oct. 2-6 at the Faena Forum and will feature exclusive panels and conversations with Arcángel, Edgar Barrera, Maria Becerra, Eladio Carrión, Fonseca, GALE, Grupo Frontera, Natanael Cano, Nathy Peluso, Nicki Nicole, Peso Pluma, Santa Fe Klan, Sebastian Yatra, Vico C, Yng Lvcas and Young Miko.
“Billboard Latin Music Week prides itself on bringing the best, brightest and most relevant and exciting artists and executives together,” said Leila Cobo, Billboard’s chief content officer for Latin/español. “This year’s very diverse group represents why Latin music is dominating global charts. This is a groundbreaking year for Latin Music Week with many more announcements to come.”
Maria Becerra, GALE, Nicki Nicole, Nathy Peluso and Young Miko will be part of the Boys Club No More! panel focused on the women making noise in the Latin Music landscape. Additional panels include The New Mexican Revolution with Natanael Cano, Peso Pluma, Santa Fe Klan, and Yng Lvcas, plus the Making the Hit LIVE panel starring Edgar Barrera and Grupo Frontera, who will create a hit onstage from scratch. Last year’s Making the Hit LIVE featured Ovy On The Drums and Blessd who conceived the song, “Billboard” now available for streaming. Programming will also feature Billboard’s En Vivo concert series, a series of concerts with performers to be announced soon.
“Billboard is committed to fostering and celebrating Latin music and culture,” added Mike Van, president of Billboard. “We’re returning to Miami in October, which coincides with Hispanic Heritage Month, to continue championing Latin voices through unique curated programming.”
With 30 years of events, Billboard Latin Music Week is the longest-running and biggest Latin music industry gathering in the world. After a sold-out 2022 edition that featured star Q&As with Maluma, Ivy Queen, Chayanne, Romeo Santos and Christina Aguilera, to name a few, the event returns coinciding with Hispanic Heritage Month.
Billboard Latin Music Week will also coincide with the 2023 Billboard Latin Music Awards on Thursday, Oct. 5, at the Watsco Center in Miami, which will broadcast live on Telemundo. The awards show will also broadcast simultaneously on Spanish entertainment cable network, Universo, and throughout Latin America and the Caribbean on Telemundo Internacional.
Registration for the 2023 Billboard Latin Music Week is now open at BillboardLatinMusicWeek.com.
Rauw Alejandro’s Playa Saturno album blasts in at No. 4 on Billboard’s Top Latin Albums chart (dated July 22), his sixth straight top 10 which encompasses all of his charting efforts.
Playa Saturno, the Puerto Rican’s fourth-studio album, is the follow-up to his retro-futuristic No. 2-peaking Saturno, released in Nov. 2022; Saturno holds solidly on the tally at No. 15 in its 35th week.
Playa dropped via Duars/Sony Music Latin on July 7, the first day of the chart’s tracking week. According to Luminate, it launches with a little over 21,000 equivalent album units earned in the U.S. during its first week of activity ending July 13.
As with Rauw’s preceding three studio efforts, streaming fuels nearly all the set’s opening sum. The 21,000 streaming-equivalent album units equals to 27.5 million official on-demand clicks for the songs on the album, while the remaining balance is a negligible sum comprising album sales and track-equivalent album units.
Playa’s 27.5 million official on-demand streams improves on Rauw’s streaming performance as Saturno registered 25.6 million official streams in its first week. Among his chart entrances, including the No. 6-peaking Track Cake, Vol. 2 EP, the two-week album champ Vice Versa, continues to lead with 29.1 million U.S. clicks during its debut week (July 2021).
As mentioned, Rauw collects his sixth straight top 10 album, dating back to his maiden visit, Concierto Virtual En Tiempos de Covid-19, which reached No. 10 in Sept. 2020.
Further, Rauw’s four studio albums simultaneously rank in the top 30 on Top Latin Albums (Playa at No. 4, Saturno at No. 15, Vice Versa at No. 19, and Afrodisiáco at No. 29), the second-most among Latin rhythm artists after Bad Bunny, who’s placed as many as six top 30 albums throughout different chart weeks.
Playa’s entrance extends to the airplay, digital sales, and streaming data-fused Hot Latin Songs chart, where three songs from the album debut: “Picardía,” with Junior H, at No. 42; “Cuando Baje El Sol” at No. 45; and “Al Callao’” at No. 48. Plus, the album was preceded by one track: “Baby Hello,” with Bizarrap, which rises to its No. 32 high on the current tally.
Beyond its top five launch on Top Latin Albums, Playa Saturno also makes its way to two other albums charts: a No. 3 bow on Latin Rhythm Albums, and No. 29 start on the all-genres Billboard 200.
There was much buzz about Anuel AA and Yailin La Más Viral’s relationship, which they made Instagram official in January 2022 and married six months after, tying the knot in June of that same year. Five months later, the Puerto Rican artist and Dominican newcomer announced they were expecting a baby. But the fairytale-like story […]
The Latin Recording Academy announced on Tuesday (July 18) that artists Ana Torroja, Mijares, Carmen Linares, Arturo Sandoval, Simone and Soda Stereo will receive this year’s Lifetime Achievement Award, as part of its annual Special Awards Presentation. Additionally, Alex Acuña, Gustavo Santaolalla and Wisón Torres will receive the Trustees Award. Explore See latest videos, charts and news See latest videos, charts […]
When the producers of VGLY first came up with the idea in 2018 for a series that would capture the ever-evolving landscape of Mexican music, they may have been ahead of their time.
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Produced by Candle Media’s Exile Content Studio and directed by Sebastián Sariñana, the 13-episode series made its debut over the summer on HBO Max, with renowned Mexican artist Camilo Lara (Mexican Institute of Sound) as its music producer.
Season one follows a crew of young visionaries (from rappers to producers and creative directors) on their quest to stand out in a crowded field of emerging urbano artists in Mexico City’s neighborhood “La Guerrero.” The journey to the top is anything but smooth sailing. Along the way, the aspiring rapper- singer VGLY (Benny Emmanuel) and his friends learn how to navigate the industry the hard way. He even starts beef with nemesis Lil Vato, played by corridos tumbados pioneer Natanael Cano, which only leads to back-and-forth diss tracks.
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The series — renewed this month for a season two — is soundtracked by original music overseen by Lara and songs licensed by Exile Music (which also marketed and distributed the soundtrack), which perfectly capture the zeitgeist of música mexciana today. Featuring trap, cumbia, reggaetón and corridos tumbados, “this series came at the right moment,” says Lara, who’s produced music for award-winning films such as Coco and Black Panther: Wakanda Forever. “We all knew there were huge things happening in Mexico with new producers and artists — trap was bubbling and so were corridos tumbados — so this series is polaroid of what’s been happening and that’s really beautiful.”
For the series’ original music soundtrack, Lara worked with a handful of emerging producers and artists in Mexico to create a wide-ranging album powered by hip-hop, trap and corridos featuring Cano, VGLY and other emerging acts from the series including Triana and Trippy B. “The idea for the music was to have these songs that were produced by young producers that are actually working in the hip-hop world and are part of the landscape,” explains Lara. “Mexico City also serves as a canvas because if you think about it, everything is a key player in that city so we wanted to deconstruct the sounds to create our own universe.”
VGLY‘s universe is a reflection of not only the versatile new generation of Mexican artists but the spotlight that the country has today with Mexican music reaching global masses. “I would say it’s about time,” Lara says categorically. “It’s something I would fight in the early days. Back then I was trying to convince the world that cumbia was cool, then it happened. The same with regional Mexican music. This new generation of artists, they live in both worlds: the digital and the traditional. They understood that music is popular art so you have to reshape it, remodel it, change it. That’s the beauty of it. I couldn’t be more proud of what is happening.”
Myke Towers has signed a management deal with Brandon Silverstein’s S10 Entertainment, Billboard has learned. The signing — which is in partnership with Orlando “Jova” Cepeda (One World Music) and Jose “Tito” Reyes (Casablanca Records) — comes on the heels of Myke’s viral hit song “LALA,” which topped Spotify’s Top 50 Global chart and entered at […]