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In the past few years, a number of Latin artists such as Shakira, Maluma and Ozuna, have been selling their catalogs, but when is it the right time to sell or buy?
“Everyone sees everyone selling and the big deals, and think they can do that, but those catalogs have to have matured already, at least have been five years since produced or recorded,” explained panelist Angela “Angie” Martinez, Esq., attorney at law, AngieLaw, during the Power of the Latin Catalog panel — presented by HarbourView — at Latin Music Week 2023.
During the discussion moderated by Hannah Karp, editorial director of Billboard, panelists Sherrese Clarke Soares, founder/CEO, HarbourView; Denny Marte, founder/consultant, MPA Advisors; and Martinez broke down opportunities for both artists looking to sell their catalogs and buyers who are interested in purchasing.
“There are plenty of opportunities for artists who want to sell and buyers who want to buy,” added Marte. “When it’s the right time to sell depends on the earnings of the catalog. There’s a lot of misinformation of names who are selling their catalogs and assume theirs would sell, [but] every catalog sells differently.It also depends on the buyer — everyone has a different criteria of what they’re looking for. It’s like the housing market and understanding when is a good time to sell your home.”
On their interest in purchasing in the Latin space, HarbourView is “really a genre-agnostic company,” explained Clarke Soares. “As a person of Caribbean descent, it was easy for me to see how important and impactful Latin music is to the communities that it serves. We saw so much growth in the underlying market, from the usage perspective … It was a no brainer for us. People who come from communities that are not mainstream are just as important.”
Latin music in general is more attractive now, hence the increase of interest on the buyers side. Compared to other genres, Latin music is catching up in terms of buyers interested in the Latin market “The numbers don’t lie,” said Marte. “Latin music is where it’s at and it has been for now some time. I already felt it was going to start happening. Latin would catch up, now it’s like we have to turn away clients because it’s too much, or their catalog is too young.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.
This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5), and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
From career milestones and new music releases to major announcements and those little, important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
Bizarrap teases new music session
On Thursday (Sept. 28), Bizarrap delivered a short film filled with drama and suspense leaving fans on the edge of their seats wondering who the collaborator will be for his next music session. Alongside actors Guillermo Francella and Gastón Cocchiarale, Bizarrap ponders having a name change from Bizarrap to Bizapop, which he made in the days before this release on his Instagram. Of course, fans began to speculate about who the collaborator might be and what hidden message is behind the name change.
The 8-minute video finds Bizarrap reflecting on which music style he should be listening to, which leads to a breakthrough moment. His next music session is set to drop Wednesday, Oct. 4. Watch the short film below:
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Shakira is Spotify’s EQUAL Global Ambassador
Shakira has been announced as Spotify’s EQUAL Global Ambassador for the month of September, to coincide with the DSP’s celebration of “Shakira Day” on September 29th. It also coincides with the 25th anniversary of her seminal album, Dónde Están Los Ladrones?
According to Spotify, over the last 12 months, Shakira has seen a 138.5% increase in streams on the platform. Her native country, Colombia, surpasses this global increase with a 213% growth during the same period. Following her performance at the MTV VMAs ealier this month, “Te Aviso, Te Anuncio (Tango)” saw more than a 260% increase in U.S. streams on Spotify.
Bad Bunny to sing at the Billboard Latin Music Awards
Bad Bunny is set to perform at the 2023 Billboard Latin Music Awards, taking place Thursday, Oct. 5.
While it wasn’t specified which song Bad Bunny will be performing, what we do know is that it will be a worldwide television premiere. His most recent release is the reggaetón banger “Un Preview,” which came out on Monday (Sept. 25).
Billboard and Telemundo announced earlier this week that the Puerto Rican superstar will be part of the ceremony at the Watsco Center in Coral Gables, Florida. The show will be broadcast live on Telemundo and simultaneously on the Spanish entertainment cable network Universo, on Peacock and on the Telemundo app. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.
2023 Billboard Latin Music Awards hosts unveiled
Telemundo announced that the 2023 Billboard Latin Music Awards will be hosted by Jacqueline Bracamontes and Danilo Carrera. Additionally, the following artists were announced as presenters for the awards show on Thursday, Oct. 5: Eslabon Armado, Beéle, Christian Chávez (RBD), De La Ghetto, Danny Lux, La Materialista, Maite Perroni (RBD), Elena Rose, Alex Sensation, Mar Solis and Christopher Von Uckermann (RBD).
Latin music revenues hit record high
U.S. Latin music revenue increased 15% to a record high of $627 million in the first half of 2023, according to the RIAA’s mid-year Latin music report released Wednesday (Sept. 27). The new milestone for the genre follows Latin music revenue hitting an all-time high last year, exceeding the $1 billion mark with 24% growth that outpaced the overall market.
“U.S. Latin music revenues reached an all-time high in 2022, and the growth has continued mid-year into 2023. This has been driven by both the vitality of classic hits and chart-topping new releases that have influenced broader culture and society,” said RIAA senior vp of public policy & industry relations Rafael Fernandez in a statement.
Purchase tickets to the 2023 Billboard Latin Music Week here.
Regional Mexican music, or música mexicana, isn’t a trend, it’s a movement that has only grown stronger in the past few years.
A new generation of artists such as Peso Pluma, Eslabon Armado, Fuerza Regida, Natanael Cano, Grupo Frontera, Yahritza y Su Esencia, among others, have helped usher a new global era for the legacy genre, which has been around for more than 100 years. The new generation continues to honor the music of their parents and grandparents by putting their on spin on the traditional sound — either by fusing it with other genres, such as hip-hop, modernizing the lyrics for a more Gen Z approach and/or collaborating with non-regional Mexican artists for a wider reach.
According to Luminate, regional Mexican music consumption in the United States jumped 42.1% year to date through May 25, outpacing gains in the Latin genre overall, as well as country, dance/electronic, rock and pop. Only K-pop — up 49.4% year to date — has performed better this year than regional Mexican. About 99% of regional Mexican consumption comes from streaming.
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With Peso Pluma at the center of it, to date, he has over 700 million on-demand official streams in the United States, according to Luminate, and 22 entries on the Billboard Hot 100. In June, he became the first artist to ever lead both the Billboard Global 200 and Billboard Global Excl. U.S. lists simultaneously with different songs: the sierreño anthem “Ella Baila Sola” with Eslabon Armado and his Bizarrap-produced track “Bzrp Music Sessions, Vol. 55.” His album Génesis debuted at No. 3 on the Billboard 200 (dated July 1) — the highest rank ever for a música mexicana album on the chart.
The latest episode of Billboard Explains looks into what it is about Peso Pluma and other more newer artists that are are catching everyone’s attention. Check it out above.
Watch the latest Billboard Explains above. After the video, catch up on more Billboard Explains videos and learn about the role record labels play, origins of hip-hop, how Beyoncé arrived at Renaissance, the evolution of girl groups, BBMAs, NFTs, SXSW, the magic of boy bands, American Music Awards, the Billboard Latin Music Awards, the Hot 100 chart, how R&B/hip-hop became the biggest genre in the U.S., how festivals book their lineups, Billie Eilish’s formula for success, the history of rap battles, nonbinary awareness in music, the Billboard Music Awards, the Free Britney movement, rise of K-pop in the U.S., why Taylor Swift is re-recording her first six albums, the boom of hit all-female collaborations, how Grammy nominees and winners are chosen, why songwriters are selling their publishing catalogs, how the Super Bowl halftime show is booked and why Olivia Rodrigo’s “Drivers License” was able to shoot to No. 1 on the Hot 100.
Purchase tickets to the 2023 Billboard Latin Music Week here.
09/28/2023
See which song on the album takes the No. 1 spot on our ranked list.
09/28/2023
Welcome Remarks by Leila Cobo, chief content officer, Latin/Espanol, Billboard
Time: 10:00 AM
Everything You Want To Know About Billboard, But Were Afraid To Ask
Time: 10:05 AM – 10:40 AM
Charts, pitches, awards and more with Pamela Bustios, senior chart and data analyst, Latin and Billboard Español; Ingrid Fajardo, social media manager/staff writer, Latin; Jessica Roiz, assistant editor, Latin, Billboard; and Sigal Ratner-Arias, Billboard Español deputy editor.
How To Manage Your First Big Paycheck: Step 1, Don’t Buy That Exotic Car
Presented by: CN BankTime: 10:45 – 11:15 AM
Everything that you need to know about managing and protecting your music revenue with Rodrigo Nieto-Galvis, vp/team leader, Entertainment Banking Miami, CN Bank and Leila Cobo, chief content officer of Billboard Latin and Billboard Español, as moderator.
Exactly Who Is Listening To Latin Music? Everyone! — Luminate Unveils Its New Latin Music Report
Presented by: LuminateTime: 11:20 – 11:45 AM
Luminate will unveil its new Latin Music Report exclusively at Billboard Latin Music Week. Never-before-revealed metrics and insights will include the growing power of Latin superfans, how and why the genre is expanding to non-Spanish-speaking listeners, the rise of regional Mexican music and the subgenres and artists to watch in the coming months. The findings will be presented by Rob Jonas, CEO of Luminate, which has fueled the Billboard charts for over three decades.
The Rise Of Mexican Music Touring
Presented by: Live NationTime: 11:50 – 12:25 PM
The hottest genre on the charts is the hottest genre on the road. Fuerza Regida’s frontman JOP and Live Nation’s Hans Schafer and Jorge Garcia on how to book, market and sell out Mexican music shows. Moderated by Billboard’s senior writer, Latin, Griselda Flores.
So You Have a Million Streams… Now What? Optimizing Your Songwriting and Production Earnings in the Streaming Era
Presented by: Rimas PublishingTime: 12:35 – 1:10 PM
How to maximize your songwriting and production revenue with panelists Lyanno, artist-songwriter; Miky Woodz, artist-songwriter; Emilio Morales, managing director, Rimas Publishing; and Enrique Marquez París, songwriter and publishing relations, Latin music, Spotify. Moderated by Pamela Bustios, senior charts and data analyst, Latin and Billboard Español.
The Power of Latin Catalog
Presented by: HarbourViewTime: 1:15 – 1:50PM
How Latin catalogs are valued, marketed, bought and sold in a global economy with panelists Sherrese Clarke Soares, founder/CEO, HarbourView; Denny Marte, founder/consultant, MPA Advisors; and Angela “Angie” Martinez, Esq., attorney at law, AngieLaw. Moderated by Hannah Karp, editorial director, Billboard.
The Art of the Festival
Presented by: Viña del MarTime: 1:55 – 2:30 PM
Learn what goes on behind the scenes of crafting and sustaining a successful Latin music festival from the most successful festival producers in the world. Panelists include Chris Den Uijl, co-founder, La Familia Presenta; John Frias, CEO, Frias Entertainment Group, Besame Mucho Music Festival; and Daniel Merino, producer, Festival Viña del Mar. Bruno Del Granado, head of global Latin music touring group, CAA, will moderate.
Networking: The Industry Roundtables
Time: 3:00 – 5:00 PM
Latin Music Week attendees will have the chance to meet with the experts who run the business in these exclusive, intimate roundtable sessions.
MONDAY SHOWCASES SCHEDULE HERE.
Peso Pluma, Gabito Ballesteros and Junior H’s “Lady Gaga” rises 3-1 on Billboard’s Hot Latin Songs chart (dated Sept. 30). The song, one of 17 tracks from Pluma’s Top Latin Albums No. 1 Génesis, gives Ballesteros and Junior H their first champ on the chart. Explore See latest videos, charts and news See latest videos, […]
With Billboard Latin Music Week just around the corner, we’ve put together the ultimate guide to the showcases taking place throughout Oct. 2-6 in Miami.
The single largest and most important gathering of the Latin music industry, the annual Latin Music Week is taking place Oct. 2-6 in Miami. The event will feature panels, conversations and workshops at the Faena Forum and exclusive performances and fan experiences throughout the week in Miami. Artists Shakira, Myke Towers, Vico C, Chencho Corleone, Carin León, Sebastián Yatra, Pedro Capó, Grupo Frontera, Peso Pluma, Nicki Nicole, RBD and many more are confirmed to participate.
Besides the panels and workshops, throughout the week, there will also be showcases featuring artists such as DannyLux, Peso Pluma, Mike Bahía and Greeicy, Fonseca, Myke Towers and Wisin. “We’re so very happy to be here again,” Leila Cobo, chief content officer of Billboard Latin and Billboard Español, said during a press conference last week unveiling Latin Music Week’s full schedule. “A lot of people are discovering Latin music for the first time in the past year, but at Billboard, we’ve been part of its growth for over 30 years.”
As has been the case for more than 20 years, the Billboard Latin Music Awards — taking place Thursday, Oct. 5 — coincide with Billboard’s annual Latin Music Week. This year, Peso Pluma leads the list of finalists with 21 nods across 15 categories, including artist of the year, songwriter of the year, Global 200 Latin artist of the year, and Top Latin Album of the year. See the complete list of finalists here.
Below, a complete guide of the showcases you won’t want to miss.
Purchase tickets today for the Billboard Latin Music Week 2023 here.
Monday, Oct. 2
Bad Bunny‘s new song is officially here. In his new reggaetón banger “Un Preview” — which dropped on Monday (Sept. 25) — the Puerto Rican superstar is smitten, singing about a girl that has him head over heels. “Baby, I’m no longer scared of tasting you and falling in love again … we’re crazy at the club, I get closer to you dancing, and I kiss your neck, with you, I’ll deal with fire.”
At the beginning of the music video, which has a cowboy aesthetic, Bunny explains that this song, as its name would suggest, is just a preview of what’s to come. “Ven acá,” he begins. “I’ll give you a preview of what will come after.”
The hitmaker officially confirmed the release date of his new song on Sunday, when he posted a 17-second snippet and wrote in Spanish, “In case you like it and are interested to know, [the song] comes out tomorrow Monday at 8 p.m. Puerto Rico time.”
“Un Preview,” produced by Tainy and La Paciencia, comes on the heels of Bunny’s “Where She Goes,” which he released in May. The Jersey Club-inspired beat (a hybrid of house and hip-hop) reached No. 1 on the Billboard Global 200 and Latin Airplay charts.
Earlier this year, Bunny also teamed up with Grupo Frontera on “un x100to,” which marked his first time dipping his toes in the norteño-cumbia realm. The song earned Frontera its highest debut on Billboard’s Hot Latin Songs chart, entering at No. 3 on the April 29-dated ranking, and later hitting No. 1 on both the Latin Airplay chart and Billboard Global Excl. U.S. chart.
Bad Bunny is a 15-time finalist at the 2023 Billboard Latin Music Awards, which are set to take place Thursday, Oct. 5. He is up for artist of the year, tour of the year, Global 200 Latin artist of the year and Global 200 Latin song of the year for “Titi Me Preguntó.”
Watch “Un Preview” above.
Purchase tickets today for the Billboard Latin Music Week 2023 here.
In 1996, Gloria Estefan became the first-ever artist to receive the Billboard Spirit of Hope Award at the 3rd annual Billboard Latin Music Awards.
The Cuban-American singer, who that year nabbed three awards — including Latin dance single of the year for “Abriendo Puertas” — was also recognized for her philanthropic and humanitarian contributions beyond her musical work.
Since its inception 27 years ago in honor of the late Tejano singer Selena Quintanilla, the Billboard Spirit of Hope Award has been awarded to 22 artists, including two-time honorees Estefan (1996, 2011) and Maná (2000, 2013). No award was given out in 2012, 2016, 2018, 2019, and 2021.
This year, the special award will be presented to Colombian superstar Karol G. The “Provenza” singer’s impact extends beyond music. In 2022, Karol G founded the Con Cora Foundation, which aims to support the economic, social, psychological and artistic development of underprivileged women. “I am grateful for this special recognition,” Karol, a 13-time finalist at the 2023 Billboard Latin Music Awards, said in a statement. “My commitment with Con Cora Foundation is a fundamental part of my life and I am proud to be able to help the women who need it most.”
The 2023 Billboard Latin Music Awards list of finalists is led by Peso Pluma, who has 21 nods across 15 categories, including artist of the year, songwriter of the year, Global 200 Latin artist of the year, and Top Latin Album of the year. See the complete list of finalists here.
As has been the case for more than 20 years, the Billboard Latin Music Awards coincide with Billboard’s annual Latin Music Week, the single largest and most important gathering of the Latin music industry, taking place Oct. 2-6. Purchase tickets to the 2023 Billboard Latin Music Week here.
In honor of Hispanic Heritage Month and the upcoming Billboard Latin Music Awards, taking place Thursday, Oct. 5, see all of the Spirt of Hope Award winners in the history of the awards show:
1996
Image Credit: Axelle/Bauer-Griffin/FilmMagic
This week, our New Music Latin roundup — a compilation of the best new Latin songs, albums and videos recommended by Billboard Latin and Billboard Español editors — is powered by new music from Manuel Medrano, Juan Luis Guerra, Ricky Martin and Yandel, to name a few. Singer-songwriter Manuel Medrano is reminiscing on a summer in New York in his new, […]