State Champ Radio artificial intelligence
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BMG has entered into a strategic partnership with the TUM School of Management as it looks to fast-track the implementation of artificial intelligence across the Berlin-based company’s marketing campaigns for artists. BMG said in its announcement on Tuesday (Jan. 30) that it sees generative AI as a way to help manage the complex array of […]
Elon Musk’s social media platform X has restored searches for Taylor Swift after temporarily blocking users from seeing some results as pornographic deepfake images of the singer circulated online. Searches for the singer’s name on the site Tuesday turned up a list of tweets as normal. A day earlier, the same search resulted in an […]
Social media users searching up Taylor Swift‘s name on X (formerly Twitter) were in for a surprise on Saturday (Jan. 27). After typing in the 34-year-old pop superstar’s name in the search box on X, users received the following error message: “Something went wrong. Try reloading.” Swift’s official X account was still accessible at press […]
Lyor Cohen’s first encounter with Google’s generative artificial intelligence left him gobsmacked. “Demis [Hassabis, CEO of Google Deepmind] and his team presented a research project around genAI and music and my head came off of my shoulders,” Cohen, global head of music for Google and YouTube, told Billboard in November. “I walked around London for two days excited about the possibilities, thinking about all the issues and recognizing that genAI in music is here — it’s not around the corner.”
While some of the major labels are touting YouTube as an important partner in the evolving world of music and AI, not everyone in the music industry has been as enthusiastic about these new efforts. That’s because Google trained its model on a large set of music — including copyrighted major-label recordings — and then went to show it to rights holders, rather than asking permission first, according to four sources with knowledge of the search giant’s push into generative AI and music. That could mean artists “opting out” of such AI training — a key condition for many rights holders — is not an option.
YouTube did make sure to sign one-off licenses with some parties before rolling out a beta version of its new genAI “experiment” in November. Dream Track, the only AI product it has released publicly so far, allows select YouTube creators to soundtrack clips on Shorts with pieces of music, based on text prompts, that can include replicas of famous artists’ voices. (A handful of major-label acts participated, including Demi Lovato and Charli XCX.) “Our superpower was our deep collaboration with the music industry,” Cohen said at the time. But negotiations that many in the business see as precedent-setting for broader, labelwide licensing deals have dragged on for months.
Negotiating with a company as massive as YouTube was made harder because it had already taken what it wanted, according to multiple sources familiar with the company’s label talks. Meanwhile, other AI companies continue to move ahead with their own music products, adding pressure on YouTube to keep progressing its technology.
In a statement, a YouTube representative said, “We remain committed to working collaboratively with our partners across the music industry to develop AI responsibly and in a way that rewards participants with long-term opportunities for monetization, controls and attribution for potential genAI tools and content down the road,” declining to get specific about licenses.
GenAI models require training before they can start generating properly. “AI training is a computational process of deconstructing existing works for the purpose of modeling mathematically how [they] work,” Google explained in comments to the U.S. Copyright Office in October. “By taking existing works apart, the algorithm develops a capacity to infer how new ones should be put together.”
Whether a company needs permission before undertaking this process on copyrighted works is already the subject of several lawsuits, including Getty Images v. Stability AI and the Authors Guild v. OpenAI. In October, Universal Music Group (UMG) was among the companies that sued AI startup Anthropic, alleging that “in the process of building and operating AI models, [the company] unlawfully copies and disseminates vast amounts of copyrighted works.”
As these cases proceed, they are expected to set precedent for AI training — but that could take years. In the meantime, many technology companies seem set on adhering to the Silicon Valley rallying call of “move fast and break things.”
While rights holders decry what they call copyright infringement, tech companies argue their activities fall under “fair use” — the U.S. legal doctrine that allows for the unlicensed use of copyrighted works in certain situations. News reporting and criticism are the most common examples, but recording a TV show to watch later, parody and other uses are also covered.
“A diverse array of cases supports the proposition that copying of a copyrighted work as an intermediate step to create a noninfringing output can constitute fair use,” Anthropic wrote in its own comments to the U.S. Copyright Office. “Innovation in AI fundamentally depends on the ability of [large language models] to learn in the computational sense from the widest possible variety of publicly available material,” Google said in its comments.
“When you think of generative AI, you mostly think of the companies taking that very modern approach — Google, OpenAI — with state-of-the-art models that need a lot of data,” says Ed Newton-Rex, who resigned as Stability AI’s vp of audio in November because the company was training on copyrighted works. “In that community, where you need a huge amount of data, you don’t see many people talking about the concerns of rights holders.”
When Dennis Kooker, president of global digital business and U.S. sales for Sony Music Entertainment, spoke at a Senate forum on AI in November, he rejected the fair use argument. “If a generative AI model is trained on music for the purpose of creating new musical works that compete in the music market, then the training is not a fair use,” Kooker said. “Training in that case, cannot be without consent, credit and compensation to the artists and rights holders.”
UMG and other music companies took a similar stance in their lawsuit against Anthropic, warning that AI firms should not be “excused from complying with copyright law” simply because they claim they’ll “facilitate immense value to society.”
“Undisputedly, Anthropic will be a more valuable company if it can avoid paying for the content on which it admittedly relies,” UMG wrote at the time. “But that should hardly compel the court to provide it a get-out-of-jail-free card for its wholesale theft of copyrighted content.”
In this climate, bringing the major labels on board as Google and YouTube did last year with Dream Track — after training the model, but before releasing it — may well be a step forward from the music industry’s perspective. At least it’s better than nothing: Google infamously started scanning massive numbers of books in 2004 without asking permission from copyright holders to create what is now known as Google Books. The Authors Guild sued, accusing Google of violating copyright, but the suit was eventually dismissed — almost a decade later in 2013.
While AI-related bills supported by the music business have already been proposed in Congress, for now the two sides are shouting past each other. Newton-Rex summarized the different mindsets succinctly: “What we in the AI world think of as ‘training data’ is what the rest of the world has thought of for a long time as creative output.”
Additional reporting by Bill Donahue.
The leader of the American Federation of Musicians proclaimed that Hollywood labor is “in a new era” as dozens of members of various entertainment unions came to the doorstep of studio labor negotiators in support of the start of his union’s contract negotiations on Monday.
As an early drizzle that morning turned into driving rain, members of the Writers Guild of America, SAG-AFTRA, IATSE and Teamsters Local 399 rallied in front of the Sherman Oaks offices of the Alliance of Motion Picture and Television Producers with picket signs, and a few umbrellas, in hand. To AFM‘s chief negotiator and international president Tino Gagliardi, this kind of unity for musicians was unlike anything he’d seen in his time in union leadership. “We’re in a new era, especially in the American labor movement, with regard to everyone coalescing and coming together and collaborating in order to get what we all need in this industry,” Gagliardi told The Hollywood Reporter. “Together we are the product, we are the ones that bring the audiences in, that controls the emotion, if you will.”
The program — which featured music performed by AFM brass musicians and speeches from labor leaders including Teamsters Local 399 secretary-treasurer Lindsay Dougherty, Writers Guild of America West vice president Michele Mulroney and L.A. County Federation of Labor president Yvonne Wheeler — took place hours before the AFM was scheduled to begin negotiations over new Basic Theatrical Motion Picture and Basic Television Motion Picture contracts with the AMPTP in an office just steps away.
The message that speakers drove home was sticking together in the wake of the actors’ and writers’ strikes that shut down much of entertainment for half a year the previous summer and fall. The 2023 WGA and SAG-AFTRA strikes saw an unusual amount of teamwork occur between entertainment unions, which the AFM is clearly hoping to repeat in their contract talks. “We learned a hard, long lesson last year that we had to be together since day one. That’s going to be the difference going into this fight for the musicians, is that we’re all together in this industry,” Dougherty said in her speech.
The WGA West’s Mulroney addressed the musicians present, saying that her members “never took your support for granted” during the writers’ work stoppage. She added, “The WGA has your back just as you had our backs this past summer.” Though he wasn’t present at Monday’s event, SAG-AFTRA national executive director Duncan Crabtree-Ireland sent a message, delivered by his chief communications officer, that “the heat of the hot labor summer is as strong as ever.”
The AMPTP said in a statement on Monday that it looks forward to “productive” negotiations with the AFM, “with the goal of concluding an agreement that will ensure an active year ahead for the industry and recognize the value that musicians add to motion pictures and television.”
Though the AFM contracts under discussions initially expired in Nov. 2023, the writers’ and actors’ strikes that year prompted both sides to extend the pacts by six months. Top priorities for the musicians’ union in this round of talks include instituting AI protections, amplifying wages and greater streaming residuals.
For rank-and-file writers and actors who showed up at Monday’s rally, one recurring theme was repaying the AFM for its support during their work stoppages. SAG-AFTRA member Miki Yamashita (Cobra Kai), who is also a member of the American Guild of Musical Artists, explained that during the actors’ strike she organized an opera singers-themed picket at Paramount, which AFM members asked to take part in. “Because of them, we had orchestra players and a pianist to play for us during our picket, and I’ll never forget how much that meant to me, that show of solidarity,” she said. “I promised myself that if they ever needed my presence of my help, that I would rush to help them.”
Carlos Cisco and Eric Robbins, both writers on Star Trek: Discovery and WGA members, worked as lot coordinators at Disney during the writers’ strike. They recalled AFM members providing a morale boost during the work stoppage by occasionally playing music on the picket lines. “The struggles that labor faces in this [industry] are universal, whether it’s the hours, the residual payments as we’ve moved to streaming or the concern about AI coming into various spaces. We have far more in common than separates us,” said Robbins.
The AFM’s negotiations are set to continue through Jan. 31. Though the AMPTP offices don’t often see labor demonstrations, Gagliardi says that as a former president of New York-based AFM Local 802, he staged rallies in front of employer headquarters with some frequency. “I did this on a regular basis,” he said. “It was about bringing everyone together to fight for a common cause, and that’s what we’re doing today.”
This story was originally published by The Hollywood Reporter.
Tennessee governor Bill Lee has announced a new state bill to further protect the state’s “best in class artists and songwriters” from AI deepfakes.
While the state already has laws to protect Tennesseans against the exploitation of their name, image and likeness without their consent, this new law, called the Ensuring Likeness Voice and Image Security Act (ELVIS Act), is an update to the existing law to specifically address the challenges posed by new generative AI tools. The ELVIS Act also introduces protection for voices.
The announcement arrives just hours after a bipartisan group of U.S. House lawmakers revealed the No Artificial Intelligence Fake Replicas And Unauthorized Duplications Act (No AI FRAUD Act), which aims to establish a framework for protecting one’s voice and likeness on a federal level and lays out First Amendment protections. It is said to be a complement to the Senate’s Nurture Originals, Foster Art, and Keep Entertainment Safe Act (NO FAKES Act), a draft bill that was introduced last October.
An artist’s voice, image or likeness may be covered by “right of publicity” laws that protect them from commercial exploitation without authorization, but this is a right that varies state by state. The ELVIS Act aims to provide Tennessee-based talent with much clearer protection for their voices in particular at the state level, and the No AI FRAUD Act hopes to establish a harmonized baseline of protection on the federal level. (If one lives in a state with an even stronger right of publicity law than the No AI FRAUD Act, that state protection is still viable and may be easier to address in court.)
The subject of AI voice cloning has been a controversial topic in the music business in the past year. In some cases, it presents novel creative opportunities — including its use for pitch records, lyric translations, estate marketing and fan engagement — but it also poses serious threats. If an artist’s voice is cloned by AI without their permission or knowledge, it can confuse, offend, mislead or even scam fans.
“From Beale Street to Broadway, to Bristol and beyond, Tennessee is known for our rich artistic heritage that tells the story of our great state,” says Gov. Lee in a statement. “As the technology landscape evolves with artificial intelligence, we’re proud to lead the nation in proposing legal protection for our best-in-class artists and songwriters.”
“As AI technology continues to develop, today marks an important step towards groundbreaking state-level AI legislation,” added Harvey Mason Jr., CEO of the Recording Academy. “This bipartisan, bicameral bill will protect Tennessee’s creative community against AI deepfakes and voice cloning and will serve as the standard for other states to follow. The Academy appreciates Governor Lee and bipartisan members of the Tennessee legislature for leading the way — we’re eager to collaborate with lawmakers to move this bill forward.”
“The emergence of generative Artificial Intelligence (AI) resulted in fake recordings that are not authorized by the artist and is wrong, period,” said a representative from Nashville Songwriters Association International (NSAI). “The Nashville Songwriters Association International (NSAI) applauds Tennessee Governor Bill Lee, Senate Leader Jack Johnson and House Leader William Lamberth for introducing legislation that adds the word “voice” to the existing law — making it crystal clear that unauthorized AI-generated fake recordings are subject to legal action in the State of Tennessee. This is an important step in what will be an ongoing challenge to regulate generative AI music creations.”
“I commend Governor Lee of Tennessee for this forward-thinking legislation,” said A2IM president/CEO Dr. Richard James Burgess. “Protecting the rights to an individual’s name, voice, and likeness in the digital era is not just about respecting personal identity but also about safeguarding the integrity of artistic expression. This act is a significant step towards balancing innovation with the rightful interests of creators and performers. It acknowledges the evolving landscape of technology and media, setting a precedent for responsible and ethical use of personal attributes, in the music industry.”
“The Artist Rights Alliance is grateful to Gov. Lee, State Senator Jack Johnson and Rep. William Lamberth for launching this effort to prevent an artist’s voice and likeness from being exploited without permission,” said Jen Jacobsen, executive director of the Artist Rights Alliance. “Recording artists and performers put their very selves into their art. Scraping or copying their work to replicate or clone a musician’s voice or image violates the most fundamental aspects of creative identity and artistic integrity. This important bill will help ensure that creators and their livelihoods are respected and protected in the age of AI.”
“AI deepfakes and voice cloning threaten the integrity of all music,” added David Israelite, president/CEO of the National Music Publishers’ Association. “It makes sense that Tennessee state would pioneer these important policies which will bolster and protect the entire industry. Music creators face enough forces working to devalue their work – technology that steals their voice and likeness should not be one of them.”
“Responsible innovation has expanded the talents of creators — artists, songwriters, producers, engineers, and visual performers, among others — for decades, but use of generative AI that exploits an individual’s most personal attributes without consent is detrimental to our humanity and culture,” said Mitch Glazier, chairman/CEO of the Recording Industry Association of America (RIAA). “We applaud Governor Bill Lee, State Senate Majority Leader Jack Johnson and House Majority Leader William Lamberth’s foresight in launching this groundbreaking effort to defend creators’ most essential rights from AI deepfakes, unauthorized digital replicas and clones. The ELVIS Act reaffirms the State of Tennessee’s commitment to creators and complements Senator Blackburn’s bipartisan work to advance strong legislation protecting creators’ voices and images at the federal level.”
“Evolving laws to keep pace with technology is essential to protecting the creative community,” said Michael Huppe, president/CEO of SoundExchange. “As we embrace the enormous potential of artificial intelligence, Tennessee is working to ensure that music and those who make it are protected under the law from exploitation without consent, credit, and compensation. We applaud the cradle of country music and the birthplace of rock n’ roll for leading the way.”
According to a press release from the state of Tennessee, the ELVIS Act is also supported by Academy of Country Music, American Association of Independent Music (A2IM), The Americana Music Association, American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music, Inc. (BMI), Church Music Publishers Association (CMPA), Christian Music Trade Association, Folk Alliance International, Global Music Rights, Gospel Music Association, The Living Legends Foundation, Music Artists Coalition, Nashville Musicians Association, National Music Publishers’ Association, Rhythm & Blues Foundation, Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), Society of European Stage Authors and Composers (SESAC), Songwriters of North America (SONA) and Tennessee Entertainment Commission.
A bipartisan group of U.S. House lawmakers announced a new bill on Wednesday (Jan. 10) that regulates the use of AI for cloning voices and likenesses. Called the No Artificial Intelligence Fake Replicas And Unauthorized Duplications Act of 2023 (“No AI FRAUD” Act), the bill aims to establish a federal framework for protecting one’s voice and likeness and lays out First Amendment protections.
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More federal and state legislation regulating artificial intelligence is expected to be announced later today, including a bill from Gov. Bill Lee of Tennessee also regarding AI voice and likeness cloning. On Jan. 5, Gov. Lee hinted at the subject of his forthcoming legislation: “As the technology landscape evolves with artificial intelligence, we’re proud to lead the nation in proposing legal protection for our best-in-class artists and songwriters.”
The No AI FRAUD Act was introduced by Rep. María Elvira Salazar (R-FL), the lead Republican sponsor of the bill, alongside Reps. Madeleine Dean (D-PA), Nathaniel Moran (R-TX), Joe Morelle (D-NY) and Rob Wittman (R-VA). It is said to be based on the Senate discussion draft Nurture Originals, Foster Art, and Keep Entertainment Safe Act (“NO FAKES” Act), which was announced last October.
“It’s time for bad actors using AI to face the music,” said Rep. Salazar. “This bill plugs a hole in the law and gives artists and U.S. citizens the power to protect their rights, their creative work, and their fundamental individuality online.”
AI voice synthesis technology poses a new problem and opportunity for recording artists. While some laud it as a novel marketing, creative or fan engagement tool, it also leaves artists vulnerable to uncanny impersonations that could confuse, scam or mislead the public.
An artists’ voice, image or likeness may be covered by “right of publicity” laws which protect them from commercial exploitation without authorization, but this is a right that varies state by state. The No AI FRAUD Act aims to establish a harmonized baseline of protection. Still, if one lives in a state with an even stronger right of publicity law than the No AI FRAUD Act, that state protection is still viable, and may be easier to address in court.
This bill is keeping with regulations that a number of music business executives, including those at Sony, ASCAP, UMG, have called for in recent months — following incidents like the viral fake-Drake song “Heart On My Sleeve.”
Mitch Glazier, chairman and CEO of the Recording Industry Association of America (RIAA), released a statement, showing support for the No AI FRAUD Act. “The No AI FRAUD Act is a meaningful step towards building a safe, responsible and ethical AI ecosystem, and the RIAA applauds Representatives Salazar, Dean, Moran, Morelle, and Wittman for leading in this important area. To be clear, we embrace the use of AI to offer artists and fans new creative tools that support human creativity. But putting in place guardrails like the No AI FRAUD Act is a necessary step to protect individual rights, preserve and promote the creative arts, and ensure the integrity and trustworthiness of generative AI. As decades of innovation have shown, when Congress establishes strong IP rights that foster market-led solutions, it results in both driving innovation and supporting human expression and partnerships that create American culture.”
Lucian Grainge, chairman and CEO of Universal Music Group, also shared his praise for the new bill in a statement: “Universal Music Group strongly supports the ‘No AI FRAUD Act’ because no one should be permitted to steal someone else’s image, likeness or voice. While we have an industry-leading track record of enabling AI in the service of artists and creativity, AI that uses their voice or identity without authorization is unacceptable and immoral. We call upon Congress to help put an end to nefarious deepfakes by enacting this federal right of publicity and ensuring that all Americans are protected from such harm.”
Universal Music chairman/CEO Lucian Grainge has released his annual New Year’s memo to staff today (Jan. 9), and used the moment to largely congratulate the world’s largest music company on what was, by many metrics, a huge year for the label and publishing conglomerate.
In his 2,500 word note, obtained by Billboard, Grainge went over many of the points that he raised in his New Year’s note in 2023, when he called for an “updated model” for the music industry, calling for streaming royalty reform in the face of increased fraud and a flood of non-artist music on platforms, and a forward-looking policy in confronting the challenges and opportunities brought by AI, including government protections for copyright and creators. And in this year’s letter, he touted UMG’s achievements on those fronts in the past year, citing the “several global platforms, including the world’s largest music platform, have already adopted artist-centric principles that will transform the way artists are compensated for their work,” referencing new royalty models proposed by Deezer, Spotify and others.
And on the AI front, Grainge cited UMG’s Responsible AI initiative, which lobbied the U.S. Congress on behalf of creators in protecting their works, as well as UMG’s partnership with YouTube to allow artists to develop tools to be able to utilize the advances that AI has brought. Grainge also mentioned UMG’s efforts in the spaces of health and wellness, climate change, sustainability and societal change, through its many task forces and foundations that have fought to promote and donate to coalitions that have helped feed the homeless, promote initiatives that use music to contribute to improved mental and physical health and other initiatives, including increased health care opportunities for musicians and their families.
And he also touted the massive success of UMG’s artists, publishing clients and labels, which dominated year-end charts, including Billboard’s. “To put it succinctly: UMG is the most successful company in the history of the music industry and every one of us should be enormously proud of what we have accomplished together, let alone what I know we will accomplish going forward,” Grainge wrote.
In shifting towards the future, Grainge first noted that UMG had continued its global expansion in the past year, particularly through the expansion and restructuring of distribution company Virgin Music Group, in the Middle East/Northa Africa, Thailand, India and China, to name a few. That is a plan that Grainge says promises to continue: “We will keep growing our presence around the world by doing just what we do in more established music markets: signing and developing local artists; providing local labels and entrepreneurs with global promotion, distribution, and a full suite of artist services; and acquiring local labels, catalogs and artist services businesses.”
In terms of other plans for 2024, Grainge notes that “both the pace of change and our industry leadership will increase significantly.”
In his 2023 note, Grainge wrote about the importance of addressing streaming royalty reform and making sure artists get their deserved share of the royalty pie; in 2024, he’s focused more on “grow[ing] the pie for all artists, by strengthening the artist-fan relationship through superfan experiences and products.” Grainge says that will be accomplished both through internal improvements and through partnerships with various platforms. And he promised to continue their already-underway push in protecting and promoting creators’ voices in the AI discussion.
“In short,” Grainge writes, “We are creating the blueprint for the labels of the future.”
What that blueprint may look like is still to come, however; Grainge also notes that the company will “further evolve our organizational structure,” suggesting that changes to how the overall company operates are on the horizon.
“As you know, over the past several years, we have been investing in future growth, not just expanding geographically and leveraging new technologies, but building our e-commerce and D2C operations,” Grainge writes. “In 2024, as we continue our industry-leading investments in A&R and artist development, we will further evolve our organizational structure to create efficiencies in other areas of the business, so we can remain nimble and responsive to opportunities as they arise, while also taking advantage of the benefits of our scale. In the face of so much change and opportunity, standing still is never an option.”
Read Grainge’s full New Year’s note to staff below.
Dear Colleagues,
Happy New Year! I want to express my deepest gratitude to every one of you for all of your hard work and also to take a few moments to review with you some of the highlights of 2023 and preview some of what’s to come in 2024.
Once again, 2023 saw Universal Music lead the industry in all major financial and competitive performance metrics, at the same time our artists broke records and topped the charts around the world. To put it succinctly: UMG is the most successful company in the history of the music industry and every one of us should be enormously proud of what we have accomplished together, let alone what I know we will accomplish going forward.
In fact, even beyond our artists’ extraordinary achievements and our financial results, there was so much more to be proud of this year.
By the beginning of 2023, it had become obvious that if the industry were to continue to thrive and the value of our artists’ work respected, a number of critically important issues would have to be confronted. As the industry leader we had a clear vision of how to address these issues. And then we went out and took bold steps to turn that vision into reality.
Last January, for example, I wrote to you about the streaming royalty model. A new model was needed, one that would properly reward the artist-fan relationship and disincentivize fraud and gaming the system. Because artists are at the center of everything we do, we called it the “Artist-Centric Model.”
I’m proud to say that in just a matter of months, several global platforms, including the world’s largest music platform, have already adopted artist-centric principles that will transform the way artists are compensated for their work. In the coming months, I believe you will see more platforms adopting these principles. Why? Because it is the right thing to do both for artists and for the wider music ecosystem. As this new model becomes widespread, the impact will be profound: a healthier, more equitable and more vibrant music ecosystem that rewards all artists — be they major, indie or DIY — at all stages of their careers.
In the same way, we showed the industry the way forward when it came to confronting the challenges and opportunities of AI.
Early on in 2023, many “experts” viewed AI as a looming threat. Our view? Just as we had done with so many other previous proclamations of doom, we rejected that short-sighted appraisal. On the contrary, we saw AI as presenting opportunities. And then, just as we did with streaming, we went out to turn those opportunities into reality.
We launched our Responsible AI initiative this year with two goals in mind. First, to lobby for “guardrails,” that is public policies setting basic rules for AI. In the U.S., for example we are lobbying for legislation that would establish a federal right of publicity to harmonize the protections of artists’ image, likeness and voice from AI deepfakes. We were the first music company to call upon the U.S. Congress to protect artists against unethical uses of AI.
Our second goal was to forge groundbreaking private-sector partnerships with AI technology companies. In the past, new and often disruptive technology was simply released into the world, leaving the music community to develop the model by which artists would be fairly compensated and their rights protected. In a sharp break with that past, we formed a historic relationship with our longtime partner, YouTube, that gives artists a seat at the table before any product goes to market, including helping to shape AI products’ development and a path to monetization.
Because we fundamentally believe the best way to ensure responsible AI development is through partnership and market-led solutions, in addition to YouTube, we are collaborating with several platforms on numerous opportunities and approaches — always with artists at the forefront of our thinking. In addition, our artists have begun working with some of the latest AI technology to develop tools that will enhance and support the creative process and produce music experiences unlike anything that’s been heard before. And to leverage AI technology that would benefit artists, we continue to strike groundbreaking agreements with, among others, Endel and BandLab.
We also advanced our initiatives in areas from health and wellness to sustainability and the environment.
The intersection of music and health is another exciting area about which I am especially passionate. We’ve all had experiences in which music changed our mood or comforted us in times of emotional crisis, or even helped us physically. In fact, it’s one of the reasons why so many of us have chosen to spend our careers in music. I’ve long wanted the powerful relationship between music and health to be more than a handful of subjective observations and anecdotes so that it could become a key component of our strategy.
Building upon our success in creating a robust commercial category in fitness, we’re now leading the industry in music and health. In September, we produced the first-ever Music + Health Summit where we brought our artists together with health entrepreneurs and leading neuroscientists to advance this new category. This came on the heels of us entering into a series of more than 40 license agreements to amplify the possibilities in this space. For example, we are pioneering a new category that we call “prescription music,” an evidence-based health technique built on scientific and medical research. What excites me is that it’s cost-effective, non-invasive and drives truly beneficial results. While it’s a field still in its infancy, this area will become an increasingly important component of our strategy.
In the same spirit of promoting positive change in society, our employees also accomplished amazing things. Throughout 2023, our All Together Now Foundation, Task Force for Meaningful Change, Green Team, Unhoused Coalition, and Employee Matching Program contributed to more than 500 organizations around the world, and supported over 1.2 million meals for those in need.
Moreover, in the more than three years since we established a groundbreaking relationship with the non-profit Music Health Alliance (MHA), 500 UMG and UMPG recording artists, songwriters and their families in the U.S. have received life-changing medical care. With this year’s dramatic jump in the need for mental health care within the artist and songwriter community, the MHA partnership significantly increased its support in that area.
Our efforts to move the industry on issues concerning sustainability and the environment led UMG and Bravado to host the first music industry sustainability summits in L.A., London, and New York. The series brought together industry leaders and innovators who made commitments to institute sustainable solutions across a range of categories including events, merchandise, touring and more. We co-founded the Music Industry Climate Collective, the new music industry alliance to address global climate change. And we became the first standalone major music company to win the approval of its greenhouse gas emission reduction targets by the Science Based Targets initiative, the gold standard for establishing corporate climate goals.
All of these initiatives are of course ultimately powered by the success of our artists and songwriters and the support that our employees around the world provide them. So let’s turn to the achievements of our artists and songwriters which were nothing short of astounding in 2023. Here are just a few examples.
Globally in 2023, UMG had:
On Spotify: Six of the Top 10 global artists: Taylor Swift (at No. 1), The Weeknd, Drake, Feid, Karol G and Lana Del Rey.
On Apple Music: 13 of the Top 20 most-streamed songs globally, with Morgan Wallen’s “Last Night” at No. 1.
On Deezer: The three most-streamed artists worldwide with The Weeknd, Taylor Swift and Imagine Dragons.
On YouTube: Three of the Top 5 songs, with Toosii’s “Favorite Song” at No. 1.
On Vevo: Karol G was the ‘Most Watched Artist’ for the third consecutive year.
On Amazon: The top two artists (Taylor Swift and Morgan Wallen), three of the Top 5 songs and albums, and the world’s most requested artist on Alexa (Taylor Swift).
And to break it down by region:
On Spotify: The four most-streamed artists in the U.S.: Taylor Swift, Drake, Morgan Wallen and The Weeknd.
On Apple Music: Five of the top seven songs in the U.S., with Morgan Wallen’s “Last Night” (at No.1), and “You Proof”; Drake & 21 Savage, “Rich Flex” and “Spin Bout U”; and Lil Baby “Freestyle”.
On the Billboard 200: Six of the Top 10 albums—Morgan Wallen’s One thing At A Time (No. 1), Taylor Swift’s Midnights (No. 2), Drake, 21 Savage’s Her Loss, Metro Boomin’s Heroes & Villains, Morgan Wallen’s Dangerous: The Double Album and Taylor Swift’a Lover;
Republic Records was named Billboard’s top label for the third consecutive year.
In the UK, according to the Official Charts Company, UMG had seven of the Top 10 artists, including Taylor Swift at No. 1, Drake and The Weeknd in the top five.
Also in the UK, UMG had all of the three nominees for the prestigious 2024 BRITs Rising Star award, with Island’s The Last Dinner Party taking the award, marking the third consecutive year a UMG artist has won.
In Germany, after having ALL of the Top 10 albums for a week in mid-November, a feat never before accomplished by any company; UMG finished the year with six of the Top 10 albums.
In Japan, UMG had five of the Top 10 albums according to Billboard Japan, including King & Prince at No. 1, while Ado’s single “Show” held the top spot on the weekly streaming chart for 14 consecutive weeks to finish the year.
In France, UMG had five of the Top 10 tracks overall, and three of the Top 5 tracks on Apple Music.
In Australia, UMG had the No. 1 album for 34 weeks this year, with albums from Taylor Swift, Sam Smith, Morgan Wallen, Lana Del Rey, Metallica, Peach PRC, Lewis Capaldi, Niall Horan, G Flip, Powderfinger, Olivia Rodrigo, Drake, Troye Sivan and The Rolling Stones.
In Canada, UMG had eight of the Top 10 albums, including albums from Morgan Wallen at No. 1, Taylor Swift, Metro Boomin, and The Weeknd, and held the No. 1 album for 33 weeks this year.
UMG Sweden’s Loreen won the Eurovision Song Contest with her single “Tattoo” and UMG Sweden had five of the Top 10 artists on Spotify.
At the Latin Grammys, Karol G swept three major awards, including Album of the Year, and Juanes won Best Pop/Rock Album, marking his 25th Latin Grammy award.
Feid continued his massive rise in 2023, as the third most-streamed Latin artist on Spotify, while Sebastián Yatra was recognized as “Artist of the Year” at the 2023 RIAA Honors.
In China, Wu Qingfeng’s Mallarme’s Tuesday won “Album of the Year” at the Golden Melody Awards.
In Indonesia, “Tak Segampang Itu” by Anggi Marito was the top song of the year on Spotify.
Juan Karlos became the first artist from the Philippines to enter the Top 100 Global Spotify Charts with his song “Ere,” which was No. 1 in the Philippines for 10 weeks.
Our Universal Music Publishing Group songwriters also performed spectacularly:
On Spotify’s 2023 most-streamed artists globally, we had four out of the Top 5 (Taylor Swift, Bad Bunny, The Weeknd and Drake) and seven out of the Top 10.
On Spotify’s most-streamed albums globally, we had four of the Top 5 (Bad Bunny, Taylor Swift, SZA, The Weeknd) and seven of the Top 10.
On Apple Music: UMPG had an interest in seven of the Top 10 most-streamed songs in the U.S.
On Billboard’s Hot 100 Songwriters in the U.S., UMPG had three of the Top 5 with Taylor Swift, Jack Antonoff and SZA.
In total, a spectacular performance. We should all be so proud of our artists and songwriters and the work we do to bring their music to the world.
In 2023, we also continued our strategy to expand our presence in high growth markets around the world — both through the strength of our companies in those regions as well as the expansion of Virgin Music Group.
We acquired Chabaka Music, a leading MENA-based company, as well as a majority stake in RS Group in Thailand.
In India we strengthened our position domestically with an exclusive partnership with Represent, a leading management company.
In China we signed new long-term agreements with superstar Eason Chan and with 2022’s No. 1 IFPI global album seller Jay Chou, that includes his JVR Music label.
Looking to 2024, both the pace of change and our industry leadership will increase significantly. We’ll be moving quickly and meaningfully on many different fronts.
Our pioneering artist-centric strategy will extend its reach. We first focused on a fairer way to allocate the streaming pie among real artists by addressing fraud and other aspects that deprive artists of their just compensation. The next focus of our strategy will be to grow the pie for all artists, by strengthening the artist-fan relationship through superfan experiences and products. We are already in advanced discussions with our platform partners regarding this phase and will have more to announce in the coming months. In addition, we will be building our in-house capabilities through groundbreaking partnerships that will accelerate our artists’ ability to create experiential, commerce and content offerings for their fans. In short, we are creating the blueprint for the labels of the future.
As for AI, we will continue building opportunity for our artists, while also leading the fight to protect them from unethical uses of this technology. And all around the world, we will continue to prioritize and fight for policies in the service of artistry — not at the expense of it. We also expect to announce more real-world commercial applications for artist-driven, ethical AI.
We will keep growing our presence around the world by doing just what we do in more established music markets: signing and developing local artists; providing local labels and entrepreneurs with global promotion, distribution, and a full suite of artist services; and acquiring local labels, catalogs and artist services businesses.
As you know, over the past several years, we have been investing in future growth, not just expanding geographically and leveraging new technologies, but building our e-commerce and D2C operations. In 2024, as we continue our industry-leading investments in A&R and artist development, we will further evolve our organizational structure to create efficiencies in other areas of the business, so we can remain nimble and responsive to opportunities as they arise, while also taking advantage of the benefits of our scale.
In the face of so much change and opportunity, standing still is never an option.
We must continue to fight for our artists and songwriters and stand up for the creative and commercial value of music.
Our vision of the future is filled with possibilities, and acting on our strategy will make those possibilities real — for our artists, our employees, our shareholders and the entire music ecosystem.
I promise 2024 will be an extremely exciting and transformative year for our company.
Lucian
Did You Get the Memo? Read Last Year’s Note From Lucian Grainge
Throughout history, music has embraced constructive change and innovation. And we will do so again as we confront the opportunities and risks of artificial intelligence.
Done right, AI should offer avenues for new growth and artistic accomplishment. When creators’ rights are respected, innovation thrives.
Already, music companies have unveiled compelling projects that use AI technologies in groundbreaking ways — with full consent and participation of the artists and rights holders involved. Working together with responsible AI companies, music companies are finding new ways to enhance production and marketing, gain new understandings from data and research, and improve wellness and health. They’ve used it to help identify new audiences for artists and pioneer new ways to celebrate iconic catalogs and performers. This is just the beginning of a new era of possibilities.
But many AI developers are resisting collaborative efforts by the creative sector to develop a responsible policy framework for AI, even though the elements of such a framework are straightforward and common-sense. In short, AI companies must honor:
Authorization: only use copyrighted music if it is authorized (for example, through a license)
Transparency: keep and disclose adequately detailed records of the content on which they train their systems
Authenticity: prevent deepfakes, voice clones, and similar violations of individuals’ rights in their own voice, image, name likeness and identity.
These foundational, consensus principles are detailed by the Human Artistry Campaign and supported by virtually the entire creative community. They set forth a baseline for responsible development and deployment of AI.
But as if on cue, some of the worst instincts of Big Technology have returned. Some AI developers claim it’s “fair use” to scrape up protected music so it can be copied and repackaged by their models. That’s just wrong.
Put bluntly, that’s digital theft.
In every legitimate market in the world, the use of others’ property requires the owner’s consent and agreed-upon compensation. Together, for example, music and technology have developed a burgeoning streaming market built on the common-sense principle that use of copyrighted creative works requires licensing and consent.
Indeed, the developers’ claim that they can use decades’ worth of iconic and extremely valuable recordings for AI without bothering to ask or pay the rightsholders is so far-fetched that former Stability AI developer Ed Newton-Rex quit his job in November rather than be party to an extreme effort to rip off artists and misappropriate their work, explaining via X:
“Companies worth billions of dollars are, without permission, training generative AI models on creators’ works, which are then being used to create new content that in many cases can compete with the original works. I don’t see how this can be acceptable[.]”
It’s not.
This is why transparency is essential. AI developers must keep accurate records of the copyrighted works used by their models and make them available to rights holders seeking to enforce their rights. We need rules requiring that developers maintain adequately detailed records and share this information — or bear the consequences if they fail to produce it. We were pleased to see that the European Union enshrined this as a core principle in its landmark AI Act.
AI policy must also establish clear rules protecting every performer’s right to their own voice, image, name and likeness — the most fundamental cornerstones of individual identity. AI fakes that mine an artist’s body of work to create artificial replicas and voice clones, fashion phony endorsements, or depict individuals in ways they haven’t consented to represent the worst kind of personal invasion. Congress needs to put an end to wrongful appropriation of the most central components of individual human identity.
These are the challenges of 2024.
We either work to continue a strong and sustainable foundation for music in the era of generative AI that moves both art and technology forward together, or generative AI devolves into just another “move fast and break things” novelty that fails to deliver anything of value while eroding our culture.
These are the choices policymakers will face this coming year. Let’s work to help them forge the right path.
Mitch Glazier is chairman/CEO of the Recording Industry Association of America.
More than half a century after his first comeback, Elvis Presley is combing back, again. U.K. company Layered Reality announced this week that it is prepping an holographic AI concert special entitled “Elvis Evolution” that is slated to debut in London in November.
In a statement announcing the special event, immersive experience specialists (The Gunpowder Plot) Layered Reality promise that the mind-blowing “concert finale” featuring the King of Rock will feature a “jaw-dropping” performance and a “personal invite to the After Party.”
“The show peaks with a concert experience that will recreate the seismic impact of seeing Elvis live for a whole new generation of fans, blurring the lines between reality and fantasy,” reads a statement announcing the show. “A life sized digital Elvis will share his most iconic songs and moves for the very first time on a UK stage.”
The show promises to use Layered Reality’s patented blend of “technology, augmented reality, theatre, projection and multi-sensory effects” to reproduce the late rock icon for his first-ever shows outside of North America nearly half a century after Presley’s 1977 death.
“Elvis fans can look forward to a memory-making experience like no other. Through AI and groundbreaking tech you’ll be able to witness iconic Elvis performances as if you were really there, and celebrate defining moments in Elvis Presley’s extraordinary life and career,” the statement continues. “After the show, the central London venue will also host an After Party at its ELVIS-themed restaurant and bar with live music, DJs and performances.”
At press time the name of the London venue hosting the event had not yet been revealed. In a video tease, Layered Reality founder and CEO Andrew McGuinness promised that the show will go on a global tour after its London debut — reportedly hitting Las Vegas, Berlin and Tokyo as well — following a deal reached with the owner of the Presley estate, Authentic Brands Group.
“You’re going to go on a journey and really understand what Elvis went through during his life,” McGuinness said. “The end of this experience is a real crescendo, where you’ll see a life-sized Elvis in AI perform some of his biggest hits.” The Elvis AI show will follow on the heels of the hit London show “ABBA Voyage,” which digitally recreated the beloved Swedish pop band via digital avatars.
One of the best-selling artists in music history with over 500 million records sold worldwide, Elvis, who died at 42, has been everywhere over the past two years thanks to Baz Luhrmann’s Oscar-nominated biopic Elvis and Sofia Coppola’s Golden Globe-nominated Priscilla. The rock legend was also back in the Billboard Hot 100 top 20 over the Christmas holiday when his 1957 classic “Blue Christmas” hit No. 18 on the chart dated Jan. 6, 2024, marking the first time one of his songs has has charted since “Way Down” peaked at No. 18 in Oct. 1977.
Watch the preview clip below.
