Apple music
TikTok took another step to integrate itself deeper into the music streaming ecosystem on Thursday (Nov. 7), as Spotify and Apple Music users gained the ability to easily share songs on the short-form video app — posting them to their For You Page, for example, or sharing them via DM.
When TikTok’s popularity exploded in 2019 and 2020, it seemed like a competitor to many of the older streaming services. Suddenly users didn’t want to leave the addictive short-form video app to listen to songs elsewhere. TikTok proved to be especially effective at driving music discovery for younger listeners.
So it wasn’t surprising that, when Spotify celebrated new features at its Stream On event in 2023, executives poked at TikTok — “There’s a disconnect between where music is being teased and where music is actually being streamed,” for example — without naming it. In recent months, however, two platforms that once looked like rivals appear increasingly interested in collaboration.
Trending on Billboard
In November 2023, TikTok unveiled the “Add to Music App” to serve as “a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full lengthy song on the music streaming service of their choice,” as Ole Obermann, TikTok’s global head of music business development, said in a statement at the time. In addition, TikTok shuttered its own streaming service, TikTok Music, in September.
At the same time, Spotify has said it is newly focused on finding ways for users to share the music they love. For a long time, “sharing was generally seen as an afterthought to the core features on the Spotify platform,” Priscilla Chan, associate director on the business development team, explained in a blog post in September.
“Now, these partnerships and features are vitally important drivers of the viral loop of growth for Spotify,” she continued. It’s all part of the platform’s goal of “being everywhere where our existing and potential users are” to “extend our global reach.”
News that Bytedance will shut down its 18-month old TikTok Music on-demand music streaming service might have come as a surprise to some people. After all, TikTok has over 1 billion monthly active users globally and singlehandedly redefined music discovery by turning generation of smartphone users onto music-based, short-form videos.
But TikTok Music’s demise was entirely predictable. Building a sustainable on-demand music streaming service is incredibly challenging. The digital music graveyard is littered with streaming products that didn’t last — remember Rdio, Boinc, Guvera, Turntable.fm or SpiralFrog? Not even a well-funded platform from a corporate giant is guaranteed of success. Sony’s Music Unlimited didn’t last. Nor did Microsoft’s Zune. Xiami, founded by Chinese e-commerce giant Alibaba, shut down in 2021 after 12 years.
Bytedance’s uphill road was made more difficult when it took on a different role with TikTok Music. TikTok was an insurgent that built itself without the typical constraints facing typical streaming services. The app created a new use case for music in the same way the download succeeded the CD and streaming succeeded the download. TikTok Music, on the other hand, was constrained by the licensing terms that govern on-demand services.
Trending on Billboard
As a result of those rules, Bytedance built something more like Spotify than TikTok because it didn’t have any other choice, says MIDiA Research’s Mark Mulligan. “TikTok Music had massive potential to be these so many things that didn’t look anything like any other [digital service provider],” he says. “But they still ended up having to make something that looked pretty much like any other streaming service.”
That TikTok Music resembled every other music streaming service was a problem, Mulligan argues, not a solution for a new market entrant. On-demand music has become a well-functioning utility like water service, he explains, but one that doesn’t build communities, drive fandom or create conversion — things TikTok does well and TikTok Music couldn’t. “We all really value the water that comes out of our taps, but we rarely go down to the local bar and talk to our friends about how great the water is that comes from taps,” says Mulligan.
These aren’t just any utility companies TikTok Music has been competing against. Market leader Spotify, with its $76 billion market capitalization, is far smaller than the next three companies, Apple, Google and Amazon. These four companies, and even smaller ones like them, have spent years pouring resources into building products and features that keep people listening to music, podcasts and, in the case of Spotify, audiobooks.
TikTok is great at creating engagement, too, but getting people to listen to full songs is different than feeding them a never-ending series of 15-second video clips, says Vickie Nauman, founder of CrossBorderWorks, a music tech and consulting and advisory firm. “You can’t necessarily translate that to something else.”
Things might be different if TikTok Music could differentiate itself on catalog by offering music not available on other music platforms. That’s how it works with on-demand video streaming. But global music services have, more or less, the same catalogs. Offering the world’s music has long been part of the music subscription service’s value proposition. So, music streaming services instead compete against one another on their user experiences.
On-demand services “had to make [the user experience] so elegant, so intuitive, and really, really customize it to consumers,” Nauman explains. In her experience, people underestimate the difficulty of creating a great product and executing the technology that underpins it. “It’s incredibly challenging,” she says. “Not only the user experience,” she continues, but the technology required to manage many tens of millions of tracks. “I think a lot of companies just really misperceive it.”
Changing consumer habits was always going to be a problem, too. It would be presumptuous to think anybody with a TikTok app would become a TikTok Music subscriber. Not every iPhone owner subscribes to Apple Music even though Apple offers a free trial to new iPhone owners and bundles the music service into a money-saving package, Apple One. Even though Alphabet owns both the Android operating system and YouTube, not every Android Phone owner subscribes to YouTube Music.
“To some extent, I’m not surprised” by TikTok Music’s failure, says MusicWatch principal Russ Crupnick. When MusicWatch surveyed American TikTok users about their interest in a standalone TikTok streaming service, the reaction was “surprisingly low” and “very lukewarm,” he says. (TikTok Music never launched in the U.S.) “Getting most people to switch [subscription services] at this point is a bit of a challenge. You’re more likely to get people to use multiple services.”
In the U.S., self-pay subscribers — not including free trials — have an overage of 2.3 music subscription services, according to MusicWatch. That includes Amazon Prime, which online shoppers buy mainly for free shipping, as well as satellite radio service SiriusXM. Asking people paying for multiple services to pay for one more music subscription plan is a tall order for a newcomer like TikTok Music. What’s more, MusicWatch found that Spotify ranks behind only Amazon Prime in terms of subscriber passion. When the economy gets rough, Spotify users are relatively unlikely to cancel their plans.
Zoom out and the demise of TikTok Music reveals something else about the music streaming market. In 2024, the number of global platforms may have reached a steady state and new entrants are unlikely to appear (and, like TikTok Music, any attempts will be unsuccessful). Experts who spoke with Billboard don’t foresee there being another company with both the funding and the stomach to take on the demands of licensing and administering rights for a huge amount of music.
“We’re at a fork in the road where all of these broad catalog licenses are kind of exhausted,” says Nauman. Gaming companies have the money but don’t need to license entire catalogs, she adds. Fitness companies that had licensed large catalogs now “want simpler solutions.”
If new entrants are going to find success, says Mulligan, it could be in “regional hubs” in which streaming services can license a smaller amount of local music and focus on markets where Western repertoire is less important. In China, for example, a market dominated by local music licensed by local rights owners, Tencent Music Entertainment has 117 million subscribers and Cloud Music had 44.1 million at the end of 2023 (the last figure the company made available). But regional services are being threatened by the bigger global companies. In some populous markets such as India and the Philippines, dominant Western companies have pushed aside local players.
In the end, Bytedance doesn’t need TikTok Music to be an influential force in music. Mulligan thinks it’s possible that the “majority” of music activity — not revenue — will happen on TikTok within three to five years. Younger people want to create, not just consume, he says, and TikTok could become a self-contained ecosystem that captures more of its users’ time — at the expense of the kind of on-demand streaming business that Bytedance is now abandoning.
Sony Music Entertainment Korea signed a deal to distribute the roster of K-pop label Attrakt, including its most successful act, FIFTY FIFTY. Sony Korea will also oversee global marketing campaigns and business development initiatives for the company, while Arista Records will handle U.S.-based marketing and distribution. FIFTY FIFTY has a new album slated for release at the end of September.
Apple Music partnered with Indian telecom giant Bharti Airtel in a deal that will give the latter company’s customers access to Apple Music later this year by bundling it with Bharti Airtel’s Wynk Music platform, greatly expanding the streamer’s footprint in the world’s most populous country. Access to Apple TV+ is also included in the agreement for Bharti Airtel’s Xstream customers.
Flo Rida and his JettSet1 Enterprises struck a partnership with High Point Gamer, Dash Media Partners and executive producer Damon Jones that’s aimed at building out the gaming lifestyle segment for underserved communities globally, including by increasing educational and career opportunities to those communities in the gaming and tech sectors. Under the deal, the partners also plan to tour High Point’s Madden God tournament series and other console games via a festival-style model. “Together, we’re building career pipelines that will empower the next generation of leaders in gaming and entertainment,” said High Point Gamer co-founder Derek Watford in a statement, adding that the Madden God 4 tournament will be held at Raymond James Stadium in Tampa, Fla. at the end of the year.
Trending on Billboard
Seat Unique, an online platform that connects fans with hospitality packages and premium tickets for live events, raised 14.5 million pounds ($19.04 million) as part of an extended Series A funding round led by Nickleby Capital. The funds will be used to further develop the Seat Unique platform, expand its reach into new sectors and more.
Myst Music, a label dedicated to showcasing South Asian music to a global audience, announced a global distribution and label services deal with The Orchard. Under the agreement, Myst artists will have access to The Orchard’s full suite of artist and label services. Sri Lankan musician, actress and model Jacqueline Fernandez will be the first artist to release music under the deal later this month.
Three Norwegian indie labels — PropellerRecordings, IndieRecordings and 777 Music — merged to form the new label group Sounds Like Gold. Headquartered in Oslo, Norway, the label group will be partnered with Virgin Music Group worldwide. The company is being managed by the founders of Propeller Recordings, Indie Recordings and 777 Music to provide distribution, marketing, administration and creative support to executives working with artists including boy pablo, Highasakite, Gåte and Jan Eggum. The management team includes Kristine Bjørnstad and Tim Dunham, the founders of 777 and former heads of Virgin Music Group’s Nordic operation. Additionally, Sounds Like Gold has assumed operations of the historic record label Grappa and its affiliates, with Grappa founder Helge Westbye serving as the label group’s chairman of the board.
Independent distributor IDOL signed a global partnership with Berlin-based indie label City Slang. Under the deal, IDOL will handle digital distribution, digital marketing and audience development for City Slang’s frontline and catalog releases globally. IDOL will service Caribou’s upcoming album Honey, due out Oct. 4, along with music from Eferklang, Faux Real, Jessica Pratt, Lambrini Girls, Los Bitchos, SPRINTS, Calexico, Tindersticks and Lambchop.
Indie hip-hop label Backwoodz Studioz signed a global distribution deal with Rhymesayers Entertainment that will bring Backwoodz’s catalog to retailers for the first time, including releases by Armand Hammer, billy woods, Kenny Segal, Blockhead, ELUCID, Cavalier, ShrapKnel, Moor Mother, AKAI SOLO, Fatboi Sharif and Fielded. The first release under the deal will be a reissue of artist and Backwoodz founder billy woods and Kenny Segal’s 2019 album Hiding Places on Sept. 27th. “For much of the last ten years, our physical distribution network has been an a la carte affair, working with a variety of different entities on a case-by-case basis,” said woods in a statement, adding, “This distribution partnership should benefit our artists by bringing all our titles under one umbrella, thus simplifying and streamlining our operations, while simultaneously increasing our reach and marketing abilities.”
Licensing platform Soundstripe partnered with DAACI to launch its new AI song editing feature. The tool “analyzes a song and instantly identifies its short, self-contained sections,” allowing editors to rearrange, loop, add or delete those sections in-browser to produce different variations and mixes of a track, according to a press release. They can then download them to insert into their projects. Soundstripe also saves the Content ID of the original track, “keeping producers within the parameters of the original license while editing the track,” the release adds.
iHeartMedia and TelevisaUnivision struck strategic media partnerships with Airtasker, a global marketplace for local services including home repairs, pet care and event planning. iHeart will contribute $5 million in audio advertising media in exchange for a four-year, $5 million convertible note with a 5.0% coupon rate. Univision will invest $4.75 million in terrestrial and digital broadcast services for 17.2% equity in Airtasker.
Turntable Labs secured $8.2 million in seed funding ahead of the public launch of its new social music platform Hangout, which allows music fans, coworkers and more “to gather, DJ together and interact in a playful virtual setting,” according to a press release. The round, which will be used to expand Hangout’s engineering infrastructure team, was led by Founders Fund, Elizabeth Street Ventures, 468 Capital and f7 Ventures, with contributions from angel investor Michael Giumarin, CEO of WordOut. Created by Turntable.fm co-founder Joseph Perla, Hangout boasts virtual DJ booths that allow users to privately spin selected tracks for themselves and their friends while also offering “public themed rooms based on their tastes and interests.” The platform, which is slated for a full public launch later this year, also offers custom digital avatars and chat options.
Canada’s ACTRA Recording Artists’ Collecting Society (ACTRA RACS) partnered with no-code metadata platform Noctil to streamline the ingestion and processing of artist and sound recording metadata. The move is designed to improve the accuracy and efficiency of ACTRA RACS’ operations. Noctil uses AI and machine learning technologies to improve matching and identification, leading to faster and more accurate royalty distributions to artists and performers.
HipHopWired Featured Video
Source: Irma Mchedlishvili / Apple Music
Apple Music has just unveiled their 100 Best Albums of All Time List. Surprisingly the slotted The Miseducation Of Lauryn Hill at number one.
As reported by Variety Magazine the popular streaming platform has taken the time to curate their first ever top 100 list. According to their website this is their “definitive list of the greatest albums ever made” and was “assembled with the help of artists and experts, it’s a modern love letter to the records that have shaped the world we live and listen in today.” The effort spans across all music genres and even includes some titles that either hard to find or were just recently made available online.
To the surprise of many The Miseducation Of Lauryn Hill was ranked the best album of all time by their brain trust. This accolade is quite remarkable as her debut project beat out the likes of Michael Jackson’s Thriller (#2), Stevie Wonder’s Songs in the Key of Life (#3), Abbey Road by The Beatles (#3). Additionally, some of the culture’s brightest stars also cracked the top 10 with Beyoncé’s Lemonade and Kendrick Lamar’s good kid, m.A.A.d city.
Apple Music also bestowed Ms. Hill with an award in honor of the number one ranking. When Ebro Darden told her the news at the ceremony she simply responded “that’s crazy.” Later on during the event she detailed why the moment is bigger than her. “This is my award, but it’s a rich, deep narrative and involves so many people, and so much sacrifice, and so much time, and so much collective love” she said.
You can view Apple Music’s Top 100 Albums of All Time list here.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Unless you’re spinning vinyl on your record player or listening to the radio, you most likely have a music subscription to stream your favorite artists and the latest album drops. Apple Music, much like Spotify and Amazon Music, is an all-in-one hub to go to for playlist creation, music discovery and taking your favorite songs on the go.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Attached to each music subscription is a monthly or annual cost, but with a little help from Apple Music deals, promos and bundles going on, you can use the platform for free.
Trending on Billboard
The easiest way to test out the music-streaming platform is through Apple Music’s standard free trial option. New users will receive one-month free of the streamer when they sign up and get access to all of the benefits like Spatial Audio and playlists that are always ad-free.
If you find commitment scary, you can read on to discover more ways on how to get a free Apple Music subscription.
How to Get a Free Apple Music Subscription
Instead of finding the deals yourself, Shop Billboard put together a list of the latest deals and promos that’ll instantly get you free Apple Music.
Standard Apple Music Free Trial
If you’re new to Apple Music, you’re eligible for a free one-month subscription when you sign up through Apple. After that, it’s $10.99 a month, but includes benefits such as an ad-free listening experience, curated weekly playlists, access to the streamer’s library of more than 100 million songs and more.
Still in school? Apple Music has a student plan that offers the same 30-day trial before charging $5.99 a month. For families, there’s even the option to test it out for a month before paying $16.99 per month. And for those who prefer to only use Siri, the Apple Voice plan provides the same free trial before charging $4.99 a month. All you have to do is click the button on the page that says “try it free” and sign up.
Purchasing an Eligible Apple Device
Apple has a couple more methods to earn a free subscription without even leaving its site. The first being if you purchase an eligible Apple device such as AirPods, a HomePod Mini or Beats. Once redeemed, you’ll receive six months of Apple Music at no additional cost.
Once your subscription is up, the individual Apple Music plan is $10.99 a month, but for further savings, you can do the Apple Voice plan for $4.99 a month, which requires you use Siri for all your streaming needs. Students can grab a student plan for $5.99 a month, while families can enjoy streaming together for just $16.99 a month.
Apple One Subscription
Sick of having multiple subscriptions? Apple released one of its newer services: Apple One, which bundles up to six apps together to create a lower monthly price. This even includes up to 2TB of iCloud+ storage and one month free of Apple Music. Rather than have various apps charging you different subscriptions costs, this will put it all together.
To score a free trial, go to the Apple One page and click “try Apple One for free.” From there you’ll have the option to choose from one of three plan options with the basic one being an Individual plan for $16.95. month that provides 50GB of iCloud+ storage and up to four apps bundled.
Need more space?You can opt to go with the Premiere plan for $32.95 a month, which will allow you to share it with up to five people, has 2TB of iCloud+ storage and can bundle up to six apps. Families can also snag a Family plan for $22.95 a month giving them access to 200GB of iCloud+ storage, the ability to bundle up to four apps and sharing with a max of five people.
Verizon Unlimited Plan
For anyone looking for an excuse to upgrade their cell phone, this is your sign to do it. Verizon Wireless has a promo where you can score six months of free Apple Music, and all you have to do is be on an eligible Verizon Unlimited Plan.
After the Verizon free trial is up, the subscription follows Apple’s different tiered plans including Apple Voice for $4.99 a month, a Student plan for $5.99 a month, the Standard plan of $10.99 a month and the Family plan for $16.99 a month.
Best Buy Promo
Arguably one of the easiest ways you can start streaming for free is through Best Buy’s promo. Just add Apple Music to your cart from the site and you’ve automatically earned three months of free, unlimited music (only eligible for new or returning subscribers).
Plans for Apple Music follow its own tiered plan that’s separate from Best Buy’s promo. The standard plan will cost $10.99 a month, but if you’re looking for additional savings you can subscribe to Apple Voice (a Siri only listening plan), the student plan or the family plan.
For more product recommendations, check out our roundups of how to get free Amazon Music Unlimited, the best tech deals and streaming device deals.
It’s The Tortured Poets Department release week, and beginning April 13, Taylor Swift fans can embark on a search for a secret message from Swift on Apple Music. One word a day will be hidden within Swift’s lyrics on the music streaming service, Apple has announced. Explore Explore See latest videos, charts and news See […]
Fans may have been on to something when they theorized that Taylor Swift‘s new album, The Tortured Poets Department, was inspired by the five stages of grief. Ahead of the LP’s April 19 release, the pop star shared a quintet of playlists she personally curated for Apple Music on Friday (April 5), each of them featuring songs from her first 10 albums representing a distinct phase of heartbreak.
Four of the playlists are named after the taglines of previously announced deluxe editions, with the fifth one dubbed “I Can Do It With a Broken Heart” after one of the song titles on Tortured Poets. Firstly, the “I Love You, It’s Ruining My Life” roundup features tracks such as “Style” and “Treacherous,” designed by the 14-time Grammy winner to embody the “denail” stage.
Trending on Billboard
“This is a list of songs about getting so caught up in the idea of something that you have a hard time seeing the red flags, possibly resulting in moments of denial and maybe a little bit of delusion,” she said in a statement. “Results may vary.”
Secondly, anger is soundtracked by a playlist called “You Don’t Get to Tell Me About Sad,” including “Vigilante Shit,” “Bad Blood,” “We Are Never Ever Getting Back Together” and more. “These songs all have one thing in common: I wrote them while feeling anger,” Swift continued. “Over the years, I’ve learned that anger can manifest itself in a lot of different ways, but the healthiest way that it manifests itself in my life is when I can write a song about it, and then oftentimes, that helps me get past it.”
Next up in the “Five Stages of Heartbreak” — modeled after Dr. Elisabeth Kübler-Ross’ famous five stages of grief theory — is bargaining. For this phase, Swift gathered tracks like “Soon You’ll Get Better,” “Say Don’t Go” and “This Is Me Trying” in a playlist titled “Am I Allowed to Cry?”
“This playlist takes you through the songs that I’ve written when I was in the bargaining stage, times when you’re trying to make deals with yourself or someone that you care about,” the “Anti-Hero” singer explained. “You’re trying to make things better, you’re oftentimes feeling really desperate, because oftentimes we have a gut intuition that tells us things are not going to go the way that we hope, which makes us more desperate, which makes us bargain more.”
The fourth stage is depression, encapsulated by Swift on songs such as “Champagne Problems,” “We Were Happy” and “Forever Winter” on her “Old Habits Die Screaming” playlist. “We’re going to be exploring the feelings of depression that often lace their way through my songs,” she added. “While these things are really, really hard to go through, I often feel like when I’m either listening to songs or writing songs that deal with this intensity of loss and hopelessness, usually that’s in the phase where I’m close to getting past that feeling.”
Finally, Swift’s “I Can Do It With a Broken Heart” playlist — which matches the name of track 13 on Tortured Poets — marks the last stage of grief/heartbreak, aka acceptance. “Here we finally find acceptance and can start moving forward from loss or heartbreak,” Tay said of the mix, which ropes in songs including “You’re On Your Own, Kid,” “Closure,” “Now That We Don’t Talk” and “Long Story Short.”
“These songs represent making room for more good in your life, making that choice because a lot of time when we lose things, we gain things too,” Swift added.
Swift is currently taking a two-month break from her global Eras Tour trek to prepare for the release of her 11th studio album, which she first announced while accepting best pop vocal at the 2024 Grammys for her previous LP, Midnights. Since then, she’s shared the new project’s main cover plus details on the four deluxe editions, as well as confirming that Post Malone and Florence + The Machine are both featured on the album.
Listen to all five of Swift’s Apple Music playlists ahead of The Tortured Poets Department here.
A dozen years after Spotify launched in the United States and 18 years into the existence of YouTube, streaming music is so ingrained in Americans’ behavior that 91% of the U.S. internet population used a music streaming service in the last year, according to the 22nd edition of MusicWatch’s U.S. Annual Music Study.
According to the report, released Monday (Mar. 11), the number of U.S. subscribers to music services such as Spotify, Apple Music and Amazon Music Unlimited reached 109 million in 2023 — meaning over half of U.S. internet users aged 13 and over now pay for a music streaming service. That number increases to 136 million if SiriusXM and Amazon Prime Music are included. SiriusXM is predominantly a satellite radio service that also has an internet product. Amazon Prime provides music streaming to customers who sign up for Prime for free shipping and other perks.
In 2012, just 56% of Americans used any type of music streaming service. That number jumped to 69% in 2014 and surpassed the 80% mark in 2018. But 2023 was the first time music streamers surpassed 90% of the internet population. MusicWatch counts music streaming on ad-supported audio platforms such as Spotify and Pandora, paid services such as Apple Music, and video services such as YouTube. For the sake of this survey, short-form video platforms such as TikTok and Instagram Reels are not considered to be music streaming platforms.
Trending on Billboard
The number of people who stream music has grown even faster than the proportion of the population that does so. In 2012, the U.S. internet population stood at roughly 125 million. By 2023, it had grown by nearly 60 million to 193 million. The way people access the internet has changed over that period. In the early days of the internet, people mostly had a dial-up home internet connection, but over time, home internet access improved while mobile internet usage exploded.
The prevalence of mobile internet has played an important role in music streaming adoption. Not long ago, MusicWatch principal Russ Crupnick noticed a change in the reasons why people paid for subscription services. Early subscription adopters were heavy users who found value in features such as playlists, connecting to their social networks and recommendations. Then, about five years ago, Crupnick found new subscribers’ reasons for paying a monthly fee started to change.
More recent adopters of paid music streaming services care more about access, not features, says Crupnick. As more people had smart speakers, bluetooth headphones and in-dash entertainment systems in their cars, it was important for services to offer a seamless listening experience as they moved from place to place. “It just works,” he says of subscribers’ rationale for paying. “It works everywhere that I want and works on all of my devices.”
Per-capita spending on recorded music increased 7% from 2022 as music subscriptions, CDs and vinyl all saw double-digit gains. That improvement came from both organic growth and price inflation, says Crupnick. Music subscription services pushed through a string of price increases after keeping their prices mostly untouched for many years — Apple Music in Oct. 2022, Spotify in July, YouTube Music also in July and Amazon Music in August.
The European Union leveled its first antitrust penalty against Apple on Tuesday, fining the U.S. tech giant nearly $2 billion for breaking the bloc’s competition laws by unfairly favoring its own music streaming service over rivals.
Apple banned app developers from “fully informing iOS users about alternative and cheaper music subscription services outside of the app,” said the European Commission, the 27-nation bloc’s executive arm and top antitrust enforcer.
That is illegal under EU antitrust rules. Apple behaved this way for almost a decade, which meant many users paid “significantly higher prices for music streaming subscriptions,” the commission said.
The 1.8 billion-euro fine follows a long-running investigation triggered by a complaint from Swedish streaming service Spotify five years ago.
Trending on Billboard
The EU has led global efforts to crack down on Big Tech companies, including a series of multbillion-dollar fines for Google and charging Meta with distorting the online classified ad market. The commission also has opened a separate antitrust investigation into Apple’s mobile payments service.
The commission’s investigation initially centered on two concerns. One was the iPhone maker’s practice of forcing app developers that are selling digital content to use its in-house payment system, which charges a 30% commission on all subscriptions.
But the EU later dropped that to focus on how Apple prevents app makers from telling their users about cheaper ways to pay for subscriptions that don’t involve going through an app.
The investigation found that Apple banned streaming services from telling users about how much subscription offers cost outside of their apps, including links in their apps to pay for alternative subscriptions or even emailing users to tell them about different pricing options.
The fine comes the same week that new EU rules are set to kick in that are aimed at preventing tech companies from dominating digital markets.
The Digital Markets Act, due to take effect Thursday, imposes a set of do’s and don’ts on “gatekeeper” companies including Apple, Meta, Google parent Alphabet, and TikTok parent ByteDance — under threat of hefty fines.
The DMA’s provisions are designed to prevent tech giants from the sort of behavior that’s at the heart of the Apple investigation. Apple has already revealed how it will comply, including allowing iPhone users in Europe to use app stores other than its own and enabling developers to offer alternative payment systems.
The commission also has opened a separate antitrust investigation into Apple’s mobile payments service, and the company has promised to open up its tap-and-go mobile payment system to rivals in order to resolve it.
Kanye West and Ty Dolla $ign’s Vultures 1 album has been removed from Apple Music after five days on the streaming service.
Vultures 1 was taken down from Apple Music on Thursday afternoon (Feb. 15) without any explanation as to why.
The project was also wiped from iTunes and scrubbed from the Apple Music charts, where the Rich The Kid and Playboi Carti-assisted “CARNIVAL” had held the No. 1 slot on the Top 100: Global chart. However, “CARNIVAL” has since been added back as a single to Apple Music and YouTube Music.
Earlier on Thursday (Feb. 15), Billboard reported that the album’s distribution company FUGA — a business-to-business tech and distribution platform for labels — had plans to work with DSPs to take the project off streaming in its entirety.
“Late last year, FUGA was presented with the opportunity to release Vultures 1,” a FUGA spokesperson said in a statement to Billboard. “Exercising our judgment in the ordinary course of business, we declined to do so.”
The spokesperson continued: “On Friday, Feb. 9, 2024, a long-standing FUGA client delivered the album Vultures 1 through the platform’s automated processes, violating our service agreement. Therefore, FUGA is actively working with its DSP partners and the client to remove Vultures 1 from our systems.”
Trending on Billboard
The FUGA spokesperson didn’t clarify whether the company would help facilitate a transfer to another distributor.
While Apple Music has removed the project, Vultures 1 remains on other streamers like Spotify and Amazon Music as of press time.
However, the project faced its first streaming issues on Wednesday (Feb. 14) when Spotify removed “Good (Don’t Die)” from its platform due to claims of “copyright infringement” made by Donna Summer’s estate. The electro-pop deep cut appears to interpolate elements of Donna Summer‘s 1977 hit “I Feel Love” on the pensive chorus, and the estate says it didn’t approve of its use.
“Kanye West… asked permission to use Donna Summer’s song I Feel Love, he was denied… he changed the words, had someone re sing it or used AI but it’s I Feel Love… copyright infringement!!!” the estate wrote in an Instagram Story on the official Donna Summer account Saturday (Feb. 10).
Amazon Music followed suit with the removal of “Good (Don’t Die)” on Thursday (Feb. 15), and it appears more Vultures fallout is on the horizon.
Billboard has reached out to Apple Music and West’s reps for comment.