Apple music
Billie Eilish is Apple Music’s 2024 Artist of the Year, and to celebrate, the superstar and her brother Finneas performed a live acoustic set in their hometown of Los Angeles earlier this month. Explore Explore See latest videos, charts and news See latest videos, charts and news The performance featured a Q&A as well as […]
Apple Music is doubling down on its commitment to fuel Latin music’s global presence with the launch of its brand-new Apple Música Uno radio station, which officially went live on Tuesday (Dec. 10). The station will be free, with no subscription needed.
Música Uno is one of Apple Music’s three new global radio stations, the other two being Apple Music Club and Apple Music Chill. They joined the previously launched Apple Music 1, Apple Music Hits and Apple Music Country radio stations.
Música Uno will have multiple on-air hosts — including radio personalities Evelyn Sicairos, who will host La Oficial Radio, and Lechero, who will helm ¡Dale Play! Radio — as well as exclusive special shows hosted by superstars Becky G, Rauw Alejandro and Grupo Frontera.
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“In the past we’ve been lucky to have the support of Zane [Lowe] and Ebro who’ve given us space in their shows, which aren’t necessarily Latin music shows, and that’s been great, but we need more spaces to tell the stories of many other Latin artists and for them to feel free to speak in Spanish or even Spanglish. Apple Música Uno is the place for that,” says Jerry Pulles, Latin music programmer at Apple Music. Over the past 10 years, Pulles has overseen the launch of several hosted shows, including the Apple Music 1 series La Fórmula Radio with El Guru, which is dedicated to Latin music.
Now, Música Uno will serve as a hub exclusively for all things Latin, covering every spectrum of the genre — from reggaetón to pop to Mexican music. “This radio station will allow us to continue building blocks with the artists we’ve supported since day one,” adds Marissa Lopez, Apple’s head of Latin music artist relations. “We’ve seen Latin music’s growth in real time, so this launch has been a long time coming.”
Rauw Alejandro
Apple Music Radio
The launch of Música Uno comes four years after Apple Music last launched a new radio station, when it introduced Apple Music Hits and Apple Music Country. In this way, it’s hoping to tap into the growing popularity of Latin music as it continues to hit record-high revenues — largely led by paid streaming subscriptions. Over the past two years alone, a total of 134 Latin songs have reached Apple Music’s Global Daily Top 100 — up from 88 the previous two years, according to Apple. In the same time range, the number of música mexicana songs on the chart have more than quadrupled, up from 12 to more than 50.
“This was such a natural evolution for us,” Juan Paz, Apple Music’s global head of Latin music business, says of launching Música Uno. “Radio has always been the heartbeat of Apple Music, where we showcase the best and most relevant music and give artists a space for their creative output. With Apple Música Uno, we will continue to do just that, but in our language and with an opportunity for people all over the world to tune-in for free. Having this available for free globally is a truly exciting opportunity to continue to amplify what we do best — supporting artists and being at the forefront of culture.”
Since launching in 2015, Apple Music has made a name for itself in the industry as an artist-first service, and the launch of Música Uno aligns with that identity, says Patty Flores, head of U.S. Latin, music business partnerships at the company.
“By creating a space like this, we are filling a void where the artist is in charge of their own narrative. And a space where we lead by culture and human curation,” Flores says. “Our tagline roughly translates to the culture that moves you, and we really want to make this station come to life through the voices of our hosts and artists. Whether that is sharing track-by-track commentaries explaining the process and story behind new songs, or checking in to share influences or a special story behind their latest release, we want to tell those stories.”
Becky G
Apple Music Radio
Hosted by the Latin pop hitmaker, The Becky G Show will “give people a real sense of what life on tour is like — from the encounters with my incredible fans to the challenges, the highs, and everything in between,” says Becky G. “This show captures a special moment in my career, where I get to fully represent my culture and all the different layers that shape who I am.”
On Grupo Frontera’s show, meanwhile, the band says that “people will get to see us in a more relaxed environment, hanging out, goofing around and talking about music which is what we do in our regular lives. I think people are going to see that we are just a bunch of regular guys living our dreams. We had a lot of fun with our surprise guests.”
For Krystina DeLuna, Apple Music’s head of música mexicana editorial, Música Uno is an opportunity to continue the growth of a genre that was long considered niche. But today, thanks to a new generation of música mexicana hitmakers, that has totally changed. “The fact that this station is going to be global and free, that’s only going to help continue the conversation of taking música mexicana to the next level, which is what we’ve been trying to do for many years,” she says. “That’s why it was important to have Grupo Frontera host a show and have our playlist música mexicana playlist La Oficial come to life with a hosted show that will be focused on the culture, creating a safe space for artists to speak about their craft.”
The first song played on Música Uno when it launched Tuesday was Bad Bunny’s “El CLúB.” That marks a full circle moment for Apple Music, as the superstar launched the streaming service’s first Latin playlist, ¡Dale Play!, in 2018. “It’s a testament to the building blocks I mentioned before,” says Lopez. “Being there from the beginning of his career and seeing that growth. It’s just so exciting all around.”
Summer Walker announced on Monday (Dec. 9) that she’s launching her own “Over It Radio” show on Apple Music this week. The six-episode series will debut ahead of her highly anticipated third studio album, Finally Over It. The show will feature Walker talking about relationships, motherhood, friendship and music, both her own music and the music […]
Apple Music released its year-end charts on Tuesday (Dec. 3), and Taylor Swift rounded out a groundbreaking 2024 with yet another accomplishment. The superstar was named the top streamed artist of 2024, while her The Tortured Poets Department earned the top streamed album of the year. Swift took to her Instagram Stories to celebrate, writing, “Ahhhhhh […]
With 2024 coming to an end, Apple Music and Shazam are looking back on a great year in music. Apple Music released its year-end charts on Tuesday (Dec. 3), with Kendrick Lamar coming in at No. 1 on the Top Songs of 2024: Global list with “Not Like Us.” Coming in at second place is […]
TikTok took another step to integrate itself deeper into the music streaming ecosystem on Thursday (Nov. 7), as Spotify and Apple Music users gained the ability to easily share songs on the short-form video app — posting them to their For You Page, for example, or sharing them via DM.
When TikTok’s popularity exploded in 2019 and 2020, it seemed like a competitor to many of the older streaming services. Suddenly users didn’t want to leave the addictive short-form video app to listen to songs elsewhere. TikTok proved to be especially effective at driving music discovery for younger listeners.
So it wasn’t surprising that, when Spotify celebrated new features at its Stream On event in 2023, executives poked at TikTok — “There’s a disconnect between where music is being teased and where music is actually being streamed,” for example — without naming it. In recent months, however, two platforms that once looked like rivals appear increasingly interested in collaboration.
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In November 2023, TikTok unveiled the “Add to Music App” to serve as “a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full lengthy song on the music streaming service of their choice,” as Ole Obermann, TikTok’s global head of music business development, said in a statement at the time. In addition, TikTok shuttered its own streaming service, TikTok Music, in September.
At the same time, Spotify has said it is newly focused on finding ways for users to share the music they love. For a long time, “sharing was generally seen as an afterthought to the core features on the Spotify platform,” Priscilla Chan, associate director on the business development team, explained in a blog post in September.
“Now, these partnerships and features are vitally important drivers of the viral loop of growth for Spotify,” she continued. It’s all part of the platform’s goal of “being everywhere where our existing and potential users are” to “extend our global reach.”
News that Bytedance will shut down its 18-month old TikTok Music on-demand music streaming service might have come as a surprise to some people. After all, TikTok has over 1 billion monthly active users globally and singlehandedly redefined music discovery by turning generation of smartphone users onto music-based, short-form videos.
But TikTok Music’s demise was entirely predictable. Building a sustainable on-demand music streaming service is incredibly challenging. The digital music graveyard is littered with streaming products that didn’t last — remember Rdio, Boinc, Guvera, Turntable.fm or SpiralFrog? Not even a well-funded platform from a corporate giant is guaranteed of success. Sony’s Music Unlimited didn’t last. Nor did Microsoft’s Zune. Xiami, founded by Chinese e-commerce giant Alibaba, shut down in 2021 after 12 years.
Bytedance’s uphill road was made more difficult when it took on a different role with TikTok Music. TikTok was an insurgent that built itself without the typical constraints facing typical streaming services. The app created a new use case for music in the same way the download succeeded the CD and streaming succeeded the download. TikTok Music, on the other hand, was constrained by the licensing terms that govern on-demand services.
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As a result of those rules, Bytedance built something more like Spotify than TikTok because it didn’t have any other choice, says MIDiA Research’s Mark Mulligan. “TikTok Music had massive potential to be these so many things that didn’t look anything like any other [digital service provider],” he says. “But they still ended up having to make something that looked pretty much like any other streaming service.”
That TikTok Music resembled every other music streaming service was a problem, Mulligan argues, not a solution for a new market entrant. On-demand music has become a well-functioning utility like water service, he explains, but one that doesn’t build communities, drive fandom or create conversion — things TikTok does well and TikTok Music couldn’t. “We all really value the water that comes out of our taps, but we rarely go down to the local bar and talk to our friends about how great the water is that comes from taps,” says Mulligan.
These aren’t just any utility companies TikTok Music has been competing against. Market leader Spotify, with its $76 billion market capitalization, is far smaller than the next three companies, Apple, Google and Amazon. These four companies, and even smaller ones like them, have spent years pouring resources into building products and features that keep people listening to music, podcasts and, in the case of Spotify, audiobooks.
TikTok is great at creating engagement, too, but getting people to listen to full songs is different than feeding them a never-ending series of 15-second video clips, says Vickie Nauman, founder of CrossBorderWorks, a music tech and consulting and advisory firm. “You can’t necessarily translate that to something else.”
Things might be different if TikTok Music could differentiate itself on catalog by offering music not available on other music platforms. That’s how it works with on-demand video streaming. But global music services have, more or less, the same catalogs. Offering the world’s music has long been part of the music subscription service’s value proposition. So, music streaming services instead compete against one another on their user experiences.
On-demand services “had to make [the user experience] so elegant, so intuitive, and really, really customize it to consumers,” Nauman explains. In her experience, people underestimate the difficulty of creating a great product and executing the technology that underpins it. “It’s incredibly challenging,” she says. “Not only the user experience,” she continues, but the technology required to manage many tens of millions of tracks. “I think a lot of companies just really misperceive it.”
Changing consumer habits was always going to be a problem, too. It would be presumptuous to think anybody with a TikTok app would become a TikTok Music subscriber. Not every iPhone owner subscribes to Apple Music even though Apple offers a free trial to new iPhone owners and bundles the music service into a money-saving package, Apple One. Even though Alphabet owns both the Android operating system and YouTube, not every Android Phone owner subscribes to YouTube Music.
“To some extent, I’m not surprised” by TikTok Music’s failure, says MusicWatch principal Russ Crupnick. When MusicWatch surveyed American TikTok users about their interest in a standalone TikTok streaming service, the reaction was “surprisingly low” and “very lukewarm,” he says. (TikTok Music never launched in the U.S.) “Getting most people to switch [subscription services] at this point is a bit of a challenge. You’re more likely to get people to use multiple services.”
In the U.S., self-pay subscribers — not including free trials — have an overage of 2.3 music subscription services, according to MusicWatch. That includes Amazon Prime, which online shoppers buy mainly for free shipping, as well as satellite radio service SiriusXM. Asking people paying for multiple services to pay for one more music subscription plan is a tall order for a newcomer like TikTok Music. What’s more, MusicWatch found that Spotify ranks behind only Amazon Prime in terms of subscriber passion. When the economy gets rough, Spotify users are relatively unlikely to cancel their plans.
Zoom out and the demise of TikTok Music reveals something else about the music streaming market. In 2024, the number of global platforms may have reached a steady state and new entrants are unlikely to appear (and, like TikTok Music, any attempts will be unsuccessful). Experts who spoke with Billboard don’t foresee there being another company with both the funding and the stomach to take on the demands of licensing and administering rights for a huge amount of music.
“We’re at a fork in the road where all of these broad catalog licenses are kind of exhausted,” says Nauman. Gaming companies have the money but don’t need to license entire catalogs, she adds. Fitness companies that had licensed large catalogs now “want simpler solutions.”
If new entrants are going to find success, says Mulligan, it could be in “regional hubs” in which streaming services can license a smaller amount of local music and focus on markets where Western repertoire is less important. In China, for example, a market dominated by local music licensed by local rights owners, Tencent Music Entertainment has 117 million subscribers and Cloud Music had 44.1 million at the end of 2023 (the last figure the company made available). But regional services are being threatened by the bigger global companies. In some populous markets such as India and the Philippines, dominant Western companies have pushed aside local players.
In the end, Bytedance doesn’t need TikTok Music to be an influential force in music. Mulligan thinks it’s possible that the “majority” of music activity — not revenue — will happen on TikTok within three to five years. Younger people want to create, not just consume, he says, and TikTok could become a self-contained ecosystem that captures more of its users’ time — at the expense of the kind of on-demand streaming business that Bytedance is now abandoning.
Sony Music Entertainment Korea signed a deal to distribute the roster of K-pop label Attrakt, including its most successful act, FIFTY FIFTY. Sony Korea will also oversee global marketing campaigns and business development initiatives for the company, while Arista Records will handle U.S.-based marketing and distribution. FIFTY FIFTY has a new album slated for release at the end of September.
Apple Music partnered with Indian telecom giant Bharti Airtel in a deal that will give the latter company’s customers access to Apple Music later this year by bundling it with Bharti Airtel’s Wynk Music platform, greatly expanding the streamer’s footprint in the world’s most populous country. Access to Apple TV+ is also included in the agreement for Bharti Airtel’s Xstream customers.
Flo Rida and his JettSet1 Enterprises struck a partnership with High Point Gamer, Dash Media Partners and executive producer Damon Jones that’s aimed at building out the gaming lifestyle segment for underserved communities globally, including by increasing educational and career opportunities to those communities in the gaming and tech sectors. Under the deal, the partners also plan to tour High Point’s Madden God tournament series and other console games via a festival-style model. “Together, we’re building career pipelines that will empower the next generation of leaders in gaming and entertainment,” said High Point Gamer co-founder Derek Watford in a statement, adding that the Madden God 4 tournament will be held at Raymond James Stadium in Tampa, Fla. at the end of the year.
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Seat Unique, an online platform that connects fans with hospitality packages and premium tickets for live events, raised 14.5 million pounds ($19.04 million) as part of an extended Series A funding round led by Nickleby Capital. The funds will be used to further develop the Seat Unique platform, expand its reach into new sectors and more.
Myst Music, a label dedicated to showcasing South Asian music to a global audience, announced a global distribution and label services deal with The Orchard. Under the agreement, Myst artists will have access to The Orchard’s full suite of artist and label services. Sri Lankan musician, actress and model Jacqueline Fernandez will be the first artist to release music under the deal later this month.
Three Norwegian indie labels — PropellerRecordings, IndieRecordings and 777 Music — merged to form the new label group Sounds Like Gold. Headquartered in Oslo, Norway, the label group will be partnered with Virgin Music Group worldwide. The company is being managed by the founders of Propeller Recordings, Indie Recordings and 777 Music to provide distribution, marketing, administration and creative support to executives working with artists including boy pablo, Highasakite, Gåte and Jan Eggum. The management team includes Kristine Bjørnstad and Tim Dunham, the founders of 777 and former heads of Virgin Music Group’s Nordic operation. Additionally, Sounds Like Gold has assumed operations of the historic record label Grappa and its affiliates, with Grappa founder Helge Westbye serving as the label group’s chairman of the board.
Independent distributor IDOL signed a global partnership with Berlin-based indie label City Slang. Under the deal, IDOL will handle digital distribution, digital marketing and audience development for City Slang’s frontline and catalog releases globally. IDOL will service Caribou’s upcoming album Honey, due out Oct. 4, along with music from Eferklang, Faux Real, Jessica Pratt, Lambrini Girls, Los Bitchos, SPRINTS, Calexico, Tindersticks and Lambchop.
Indie hip-hop label Backwoodz Studioz signed a global distribution deal with Rhymesayers Entertainment that will bring Backwoodz’s catalog to retailers for the first time, including releases by Armand Hammer, billy woods, Kenny Segal, Blockhead, ELUCID, Cavalier, ShrapKnel, Moor Mother, AKAI SOLO, Fatboi Sharif and Fielded. The first release under the deal will be a reissue of artist and Backwoodz founder billy woods and Kenny Segal’s 2019 album Hiding Places on Sept. 27th. “For much of the last ten years, our physical distribution network has been an a la carte affair, working with a variety of different entities on a case-by-case basis,” said woods in a statement, adding, “This distribution partnership should benefit our artists by bringing all our titles under one umbrella, thus simplifying and streamlining our operations, while simultaneously increasing our reach and marketing abilities.”
Licensing platform Soundstripe partnered with DAACI to launch its new AI song editing feature. The tool “analyzes a song and instantly identifies its short, self-contained sections,” allowing editors to rearrange, loop, add or delete those sections in-browser to produce different variations and mixes of a track, according to a press release. They can then download them to insert into their projects. Soundstripe also saves the Content ID of the original track, “keeping producers within the parameters of the original license while editing the track,” the release adds.
iHeartMedia and TelevisaUnivision struck strategic media partnerships with Airtasker, a global marketplace for local services including home repairs, pet care and event planning. iHeart will contribute $5 million in audio advertising media in exchange for a four-year, $5 million convertible note with a 5.0% coupon rate. Univision will invest $4.75 million in terrestrial and digital broadcast services for 17.2% equity in Airtasker.
Turntable Labs secured $8.2 million in seed funding ahead of the public launch of its new social music platform Hangout, which allows music fans, coworkers and more “to gather, DJ together and interact in a playful virtual setting,” according to a press release. The round, which will be used to expand Hangout’s engineering infrastructure team, was led by Founders Fund, Elizabeth Street Ventures, 468 Capital and f7 Ventures, with contributions from angel investor Michael Giumarin, CEO of WordOut. Created by Turntable.fm co-founder Joseph Perla, Hangout boasts virtual DJ booths that allow users to privately spin selected tracks for themselves and their friends while also offering “public themed rooms based on their tastes and interests.” The platform, which is slated for a full public launch later this year, also offers custom digital avatars and chat options.
Canada’s ACTRA Recording Artists’ Collecting Society (ACTRA RACS) partnered with no-code metadata platform Noctil to streamline the ingestion and processing of artist and sound recording metadata. The move is designed to improve the accuracy and efficiency of ACTRA RACS’ operations. Noctil uses AI and machine learning technologies to improve matching and identification, leading to faster and more accurate royalty distributions to artists and performers.
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Source: Irma Mchedlishvili / Apple Music
Apple Music has just unveiled their 100 Best Albums of All Time List. Surprisingly the slotted The Miseducation Of Lauryn Hill at number one.
As reported by Variety Magazine the popular streaming platform has taken the time to curate their first ever top 100 list. According to their website this is their “definitive list of the greatest albums ever made” and was “assembled with the help of artists and experts, it’s a modern love letter to the records that have shaped the world we live and listen in today.” The effort spans across all music genres and even includes some titles that either hard to find or were just recently made available online.
To the surprise of many The Miseducation Of Lauryn Hill was ranked the best album of all time by their brain trust. This accolade is quite remarkable as her debut project beat out the likes of Michael Jackson’s Thriller (#2), Stevie Wonder’s Songs in the Key of Life (#3), Abbey Road by The Beatles (#3). Additionally, some of the culture’s brightest stars also cracked the top 10 with Beyoncé’s Lemonade and Kendrick Lamar’s good kid, m.A.A.d city.
Apple Music also bestowed Ms. Hill with an award in honor of the number one ranking. When Ebro Darden told her the news at the ceremony she simply responded “that’s crazy.” Later on during the event she detailed why the moment is bigger than her. “This is my award, but it’s a rich, deep narrative and involves so many people, and so much sacrifice, and so much time, and so much collective love” she said.
You can view Apple Music’s Top 100 Albums of All Time list here.
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Unless you’re spinning vinyl on your record player or listening to the radio, you most likely have a music subscription to stream your favorite artists and the latest album drops. Apple Music, much like Spotify and Amazon Music, is an all-in-one hub to go to for playlist creation, music discovery and taking your favorite songs on the go.
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Attached to each music subscription is a monthly or annual cost, but with a little help from Apple Music deals, promos and bundles going on, you can use the platform for free.
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The easiest way to test out the music-streaming platform is through Apple Music’s standard free trial option. New users will receive one-month free of the streamer when they sign up and get access to all of the benefits like Spatial Audio and playlists that are always ad-free.
If you find commitment scary, you can read on to discover more ways on how to get a free Apple Music subscription.
How to Get a Free Apple Music Subscription
Instead of finding the deals yourself, Shop Billboard put together a list of the latest deals and promos that’ll instantly get you free Apple Music.
Standard Apple Music Free Trial
If you’re new to Apple Music, you’re eligible for a free one-month subscription when you sign up through Apple. After that, it’s $10.99 a month, but includes benefits such as an ad-free listening experience, curated weekly playlists, access to the streamer’s library of more than 100 million songs and more.
Still in school? Apple Music has a student plan that offers the same 30-day trial before charging $5.99 a month. For families, there’s even the option to test it out for a month before paying $16.99 per month. And for those who prefer to only use Siri, the Apple Voice plan provides the same free trial before charging $4.99 a month. All you have to do is click the button on the page that says “try it free” and sign up.
Purchasing an Eligible Apple Device
Apple has a couple more methods to earn a free subscription without even leaving its site. The first being if you purchase an eligible Apple device such as AirPods, a HomePod Mini or Beats. Once redeemed, you’ll receive six months of Apple Music at no additional cost.
Once your subscription is up, the individual Apple Music plan is $10.99 a month, but for further savings, you can do the Apple Voice plan for $4.99 a month, which requires you use Siri for all your streaming needs. Students can grab a student plan for $5.99 a month, while families can enjoy streaming together for just $16.99 a month.
Apple One Subscription
Sick of having multiple subscriptions? Apple released one of its newer services: Apple One, which bundles up to six apps together to create a lower monthly price. This even includes up to 2TB of iCloud+ storage and one month free of Apple Music. Rather than have various apps charging you different subscriptions costs, this will put it all together.
To score a free trial, go to the Apple One page and click “try Apple One for free.” From there you’ll have the option to choose from one of three plan options with the basic one being an Individual plan for $16.95. month that provides 50GB of iCloud+ storage and up to four apps bundled.
Need more space?You can opt to go with the Premiere plan for $32.95 a month, which will allow you to share it with up to five people, has 2TB of iCloud+ storage and can bundle up to six apps. Families can also snag a Family plan for $22.95 a month giving them access to 200GB of iCloud+ storage, the ability to bundle up to four apps and sharing with a max of five people.
Verizon Unlimited Plan
For anyone looking for an excuse to upgrade their cell phone, this is your sign to do it. Verizon Wireless has a promo where you can score six months of free Apple Music, and all you have to do is be on an eligible Verizon Unlimited Plan.
After the Verizon free trial is up, the subscription follows Apple’s different tiered plans including Apple Voice for $4.99 a month, a Student plan for $5.99 a month, the Standard plan of $10.99 a month and the Family plan for $16.99 a month.
Best Buy Promo
Arguably one of the easiest ways you can start streaming for free is through Best Buy’s promo. Just add Apple Music to your cart from the site and you’ve automatically earned three months of free, unlimited music (only eligible for new or returning subscribers).
Plans for Apple Music follow its own tiered plan that’s separate from Best Buy’s promo. The standard plan will cost $10.99 a month, but if you’re looking for additional savings you can subscribe to Apple Voice (a Siri only listening plan), the student plan or the family plan.
For more product recommendations, check out our roundups of how to get free Amazon Music Unlimited, the best tech deals and streaming device deals.