AMEXIMPACT23
Becky G received the American Express Impact Award at the 2023 Billboard Women in Music Awards for using her platform to support underrepresented populations in the United States and Latin America.
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From being a co-chair of Michelle Obama’s voter registration nonprofit, When We All Vote, to supporting LatinX artists with her makeup brand, Treslúce Beauty, the star is constantly using her platform to inspire others and make a positive impact.
Becky G accepted the American Express Impact Award at YouTube Theater during Billboard’s highly anticipated Women In Music event on Wednesday, March 1. Music fans in attendance and at-home watching on YouTube and Billboard.com were treated to a special live rendition of her hit song “MAMIII.”
Becky G Accepts the American Express Impact Award at Billboard Women in Music
Throughout her career, Becky G has stayed true to her identity as a “200%er.” Born Rebecca Marie Gomez, she is a Hispanic 200%er, identifying as 100% Mexican and 100% American born to second-generation immigrants. She started her career in entertainment as a child, initially booking commercials and voiceover opportunities to help financially support her family before deciding she wanted to be a musician. Since then, Gomez has seen massive success with five career Billboard Top 10s on the Hot Latin Songs Chart and over two billion song streams in the U.S.
Fellow pop star Dove Cameron presented the Impact Award, detailing Gomez’s success and the extent of her philanthropy. Cameron showed admiration for her dedication to supporting underrepresented communities and cited examples of how Gomez previously has leveraged her platform to raise awareness for the Black Lives Matter movement and DREAMers.
Becky G delivered her powerful acceptance speech in a mix of English and Spanish. “Tomorrow is my birthday,” Gomez said while holding back tears. “And I cannot help but think this is some kind of crazy sign from God that this is exactly where I’m supposed to be.”
“It’s wild because I’m receiving this award that’s called the Impact Award but it’s just as impactful on me and my life and my career for so many reasons,” Gomez continued “But especially because I made a vow to my community, to my family, to my younger self that maybe the promise wasn’t that I wouldn’t leave where I came from, but that I would take where I’m from wherever I go.”
Even though there is always work to be done, Becky G is committed to making an impact in music and beyond.
“Without fear, there is no courage and with that same courage, we can make impact,” she concluded.
This feature was created in paid partnership with American Express, check out more from Women in Music here.
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American Express continued its commitment to supporting women in music by honoring Becky G with the American Express Impact Award at the 2023 Billboard Women in Music Awards, recognizing her profound dedication to uplifting communities and advocating on behalf of women everywhere. Building on their support, American Express is continuing to raise awareness of the importance of shopping small by using the Billboard Women in Music Awards to feature multicultural, women-owned small businesses in the custom reusable tote bags given to attendees. Learn more about the businesses and their top products below.
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The Old Town Soap Company’s Signature Soap
Nicole Albrecht for Billboard
The Old Town Soap CompanyThe Old Town Soap Company is a Black-owned, woman-owned, and veteran-owned and operated wellness brand. Founded in 2012 by Ernestine Brown, the company sells all-natural products. Brown originally used the art of soap making as a form of mental therapy while serving on active duty in the United States Navy. She now educates consumers on the connection between all natural ingredients and mental health. The Old Town Soap Company’s signature soap, gifted to Billboard Women in Music attendees in a variety of scents, is made of butters and oils that contain anti-inflammatory, antibacterial and antioxidant properties.
Sukie’s Candle Co. Travel Size Candle in Golden Rose
Nicole Albrecht for Billboard
Sukie’s Candle Co.Sukie’s Candle Co. is an eco-conscious Black woman-owned business established with relaxation in mind. Founder Sukie Jefferson sees candles as a tool with which users can come to know deeper levels of relaxation, self-love and sensuality. Her extensive background in cultural anthropology and global health informed the essence of her high-quality candles, carefully crafted to burn evenly with no residue. American Express included Sukie’s travel size candles in its gift bags so that recipients can experience handcrafted bliss wherever they go.
Flatbush Granola flavor Cranberry Classic
Nicole Albrecht for Billboard
Flatbush GranolaFlatbush Granola is a Black woman-owned business that infuses culture into healthy granola blends. Founder Tracy Solomon pays homage to different regions across her flavors: take the blend “Say Olé” for example, a granola that celebrates the flavors of Mexico by incorporating regional crops like bananas and peanuts. Solomon seeks to increase representation for the BIPOC community in outdoor recreational activities like camping. Her granola blends are available in REI locations around the U.S.
Treslúce Beauty Forever Brilliante Metallic Liquid Shadow
Nicole Albrecht for Billboard
Treslúce BeautyTreslúce Beauty is a vegan-friendly, cruelty-free makeup brand founded by this year’s American Express Impact Award winner Becky G. The company is inspired by Becky G’s Mexican roots, designs on every package are created in collaboration with Latinx artists and LatinX sourced ingredients. The American Express gift bags included a variety of Treslúce Beauty’s best-sellers including the Bold y Atrevida Liquid Lip Tint, Lips B Like… Plumping Lip Gloss, and Forever Brillante Metallic Liquid Shadow.
Mented Cosmetics Lipstick
Nicole Albrecht for Billboard
Mented CosmeticsMented Cosmetics is a Black woman-owned business that makes makeup for women of all skin tones. Co-Founders KJ Miller and Amanda E. Johnson developed their brand with inclusivity in mind so that no one is made to feel like an afterthought. Their top-selling Red Rover Matte Lipstick blends browns and pinks to be flattering on multi-hued lips. If you’re looking for other beauty products, Mented’s website includes a shade finder to help you find foundation to match your skin tone.
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