ambassador
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Pharrell Williams continues to be a champion for benevolence. UNESCO has appointed him a Goodwill Ambassador for Arts Education and Entrepreneurship.
As reported by The Associated Press, the multi-hyphenate has received yet another honor for his great work for the creative community. On Tuesday (Dec. 17), the Virginia Beach, Va., native was appointed as UNESCO Goodwill Ambassador for Arts Education and Entrepreneurship at the Organization’s Headquarters in Paris. The ceremony was followed by a screening of his LEGO biopic Piece by Piece. After the film, the In My Mind performer spoke to 800 secondary pupils who are studying music, art and fashion.
Pharrell Williams expressed his enthusiasm for the honor in a formal statement. “Words cannot describe how I feel about being chosen by UNESCO as a Goodwill Ambassador. Thank you to Director-General Audrey Azoulay for this opportunity” he said. “I’m honored to continue our work in evening the odds for children and adults through education with YELLOW and Black Ambition.”
UNESCO Director Audrey Azoulay detailed why the nomination made sense for the organization. “A complete artist, Pharrell Williams is also a humanist who works to put culture at the service of peace and bringing people together. He believes in the power of creativity and education to build a better future,” her statement read, according to a press release. “His commitments resonate with UNESCO’s mandate. I am delighted that he is joining UNESCO’s family of Goodwill Ambassadors today to support our action.”
The United Nations Educational, Scientific and Cultural Organization (UNESCO) is an agency of the United Nations that promotes world peace via arts, education and the sciences.
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Another luxury brand has formally embraced Black excellence. Chanel has announced Lupita Nyong’o as their newest brand ambassador.
As reported by Hypebeast, the Academy Award-winning actress will lend her star power to the French fashion house. In an exclusive statement to Women’s Wear Daily, Lupita explained that the brand has been outfitting her for years. “They were one of my first supporters. I remember wearing them as early as 2013 right when my first film, 12 Years a Slave, came out. And over the years, they’ve often invited me to things and treated me with wonderful hands, and so when they approached me to be an ambassador, I felt very honored,” she said. The New York Times bestselling author added, “of course, this is an important brand, a legacy brand, a historical brand, and I’m happy and very proud to add to that legacy.”
Lupita Nyong’o was born in Mexico City, Mexico, to Kenyan parents. She got her start in Hollywood as a production assistant and made her acting debut in 2008 via the short film East River. Soon after receiving her masters in fine arts from Yale University, she landed her breakout role as Patsey in 12 Years a Slave. Her portrayal won her an Academy Award for Best Supporting Actress and a NAACP Image Award for Outstanding Supporting Actress in a Motion Picture. She would go on to star in several blockbuster films including Black Panther and Us. Last month, she launched her own podcast Mind Your Own, which highlights the stories of Africans.
You can listen to it here.
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Source: Louis Vuitton / Louis Vuitton
It seems that Louis Vuitton will continue to tap into sports to bring their brand to life. They have announced Victor Wembanyama as their newest brand ambassador.
Source: Louis Vuitton / Louis Vuitton
GQ magazine is reporting that the San Antonio Spurs rookie will be the newest face of the luxury label. In an exclusive interview with the men’s lifestyle publication, Victor Wembanyama detailed his enthusiasm about the opportunity. “To me, it’s the best,” he said. “It’s the best partner I can think of.” He went on to further explain why the move made so much sense to him. “I wanted a meaningful partnership,” he added. “To me it made a lot of sense to partner with LV—you know, French excellence. The expertise is something that I feel very much attracted to.”
The brand also detailed why the French native was an obvious choice for this ambassador role. “Striving for excellence and with a perpetual honing of craft, Victor joins Louis Vuitton on a journey of shared values and aligned ambitions. Like Louis Vuitton himself, the young athlete has blazed a trail, excelling in a career that is only just beginning,” the official press release read. This is not the first time the apparel company has tapped into high profile athletes of color. Last month LeBron James starred in a campaign for Pharrell Williams’ LV Spring/Summer 2024 collection. In 2021 global tennis phenomenon Naomi Osaka was named a brand ambassador for the maison.
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Source: ADIDAS / adidas
adidas announce Jenna Ortega as the latest addition to its family, as the face of a soon-to-be-unveiled label, its first in 50 years.
Coming together with a shared commitment to moving through the heart of culture with style, passion, and purpose, Jenna Ortega is who adidas has chosen to embody how the next generation is showing up in the world and who this new label is designed to represent. An innovative on-screen icon, avid soccer fan, and yogi, who harnesses her power to voice what she truly believes in and stands for, Jenna Ortega’s progressive persona and relentless pursuit of creativity seems to be what made her a no brainer to be the face of the new label.
The Wednesday star expressed her enthusiasm for the opportunity in a formal statement. “My love for adidas is one that goes back years. It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways” she said. “Growing up for me it always had to be adidas sneakers and tees as the go-to, to this day so much of my wardrobe is made up of the iconic three stripes. I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys.”
Brian Grevy, adidas Executive Board Member, made it clear the apparel giant is ecstatic to her representing the three stripes. “At adidas, we are constantly looking at ways we can push the boundaries in both sport and culture, which is why it’s so exciting that we can announce Jenna Ortega has joined us, to launch our first new label in 50 years. A progressive and passionate next generation pioneer that is making waves across the globe, her fresh and creative way of thinking is what we, as a brand, found ourselves on and continue to be inspired by. We can’t wait to unveil what’s to come from this special partnership, very soon!”
Photo: adidas
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