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Fans of Jerry Lorenzo’s Fear of God attire have been patiently waiting on his collaboration with adidas to drop and though we still have a minute to go before that coveted release date, the man has opened up about his latest collaborative collection.
In an interview with GQ, Lorenzo spoke about the sneakers he has in store for his faithful followers and while fans are getting antsy about waiting so long to get ten toes down in his latest footwear, the designer admitted that “We needed a little bit more time for this to be exactly what I had dreamt for it to become,” he says, “which is just a hundred-percent pure performance.”
Most sneaker enthusiasts remember a time when Jerry Lorenzo was doing his thing over at Nike in 2018 and seemed destined to be a part of the swoosh brand for years to come. Things were going so well that Nike and Lorenzo were in talks to launch Athletics and continue their relationship only to get an upcoming meeting canceled just before he was set to travel to Portland to has out the details of the proposed sneaker line.
GQ reports:
He was taken aback. “I thought I was paving the way and putting numbers on the board in order for [Athletics] to happen,” he says. He felt he had become stuck in corporate limbo, and he was preoccupied by questions about how Nike perceived him and his work and the collaboration (which Lorenzo characterizes as “obviously successful”). He called the final shoe he designed for Nike “The Question.”
In mid-2020, Nike dropped him. Lorenzo says he still doesn’t know why. “I [was] just in this really bad place,” he recalls. “All the shoes sold out. I thought I performed well.”
Undeterred, Lorenzo called New Balance and Reebok. He had conversations with “some sneaker brands overseas” and had offers on the table. Finally, he reached out to Adidas through contacts at Yeezy, where he’d consulted on early product designs. “They got in contact with me shortly after,” he says, and a deal came together that would launch Athletics and put Lorenzo atop Adidas Basketball.
The Adidas x Jerry Lorenzo partnership was announced in 2020 and since then he’s been working on the collection and though some of the pieces have leaked on social media over the years, nothing has been released to the general public for consumption. Hypebeasts are getting antsy out on these streets.
Though Adidas announced that Lorenzo was no longer down with their basketball division due to “creative differences” on kicks that he isn’t 100% behind putting out. Still, Lorenzo and the three-stripped brand are chugging along and from the sound of things, what they’re about to put out will be more than just a fashion statement, it’ll be for sports forreal.
“Simply, I don’t see any kids walking around with basketball shoes unless they’re playing in ’em. I don’t see any kids walking around with turf baseball shoes unless they’re working out.”
He wants to change that. “Most basketball shoes right now, they’re just too bulky,” he says. “You put ’em on with a pair of jeans and you look crazy.” Lorenzo grew up drooling over Air Jordans and Agassi pro models, the sneakers he and his friends hooped in then wore to school the next day. “There was a time when these shoes transcended sport, and I still think it’s possible, even though innovation has taken these shapes and silhouettes far from that place,” he says. “I think there’s a way through design to bring those two languages back together.”
He ain’t lying, you really can’t ball in a pair of Air Jordan 1’s, 3’s or 4’s these days. They hurt like a MF.
But luckily we’ll be getting to see what Jerry Lorenzo and Adidas have been cooking up in the lab after all these years sooner than later and if anything we’ll know just how a little patience and perseverance can pay off.
“I can happily say we’re on the right path for it to be exactly what we dreamed for it to be. By the second half of 2024, you’ll see full performance shoes that are light, playable and transcend the court. Nothing will be compromised.”
Still, even by his sky-high standards, he’s pretty happy with the sneakers that he can finally show the world. He picks up the tan pair again. “You can play in these, but would I say it’s the best basketball shoe in the market? Probably not. But is it one of the best looking sneakers?” He pauses, smiles, admires his handiwork. “Maybe.”
We can’t wait to see.
Source: Jonathan Leibson / GettyAlong the way to becoming a rap star, Kanye West also became a poster child for the tolerance of otherwise inexcusable behavor. But bumrushing the MTV VMA’s stage or calling slavery a choice is light work compared to his shenanigans at adidas, which were recently exposed by a lengthy New York Times article investigating his time at the brand.Nevertheless, the New York Times learned that the German sportswear brand was putting up with Ye’s antisemitic rhetoric basically since the start of their almost 10-year business relationship. Obviously, Mr. West made them a gang of money, so don’t expect many tears to be shed on their behalf.The NY Times found evidence that Ye allegedly routinely made antisemitic comments, sexually offensive comments, and displayed out of pocket behavior that still wasn’t enough to stop execs from cutting ties with the artist. And best believe, they have the receipts.This article is the fullest accounting yet of their relationship. While some details have been reported earlier, The Times interviewed current and former employees of Adidas and of Mr. West, and obtained hundreds of previously undisclosed internal records — contracts, text messages, memos and financial documents — that reveal episodes throughout a partnership that was fraught from the start.Some of the documented antics have been told before, others are new revelations and low-key mind-blowing. We had to compile some of the most blatant tomfoolery documented in the story, for archival purposes. See below.
1. Swastika Ye
Source:Getty
Kanye West was so unimpressed with the initial batch of designs presented to him by adidas when they first joined forces in 2013 that he took a marker and drew a swastika on one of the illustrations. We’re not kidding.
Per the NY Times:
“The Adidas employees, thrilled to get started, had arrayed sneakers and fabric swatches on a long table near a mood board pinned with images.
But nothing they showed that day at the company’s German headquarters captured the vision Mr. West had shared. To convey how offensive he considered the designs, he grabbed a sketch of a shoe and took a marker to the toe, according to two participants. Then he drew a swastika.”
Bruh…
HOLLYWOOD, CA – JUNE 28: (L-R) adidas CMO Eric Liedtke and Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST. (Photo by Jonathan Leibson/Getty Images for ADIDAS) photography,arts culture and entertainment,horizontal,usa,topix,bestof,waist up,california,males,hollywood – california,milk studios,adidas,partnership – teamwork,ye – musician
2. Kiss Hitler
Source:Getty
No good can come from a Hitler obsession. Allegedly, Ye told a Jewish employee they should kiss a photo of Hitler. The employee in question, revealed to be Jon Wexler who helped bring him into the adidas fold, yelled at Ye.
Per the NY Times:
“He later advised a Jewish Adidas manager to kiss a picture of Hitler every day, and he told a member of the company’s executive board that he had paid a seven-figure settlement to one of his own senior employees who accused him of repeatedly praising the architect of the Holocaust.”
LOS ANGELES, CA – FEBRUARY 17: Kanye West onstage at adidas Creates 747 Warehouse St. – an event in basketball culture on February 17, 2018 in Los Angeles, California. (Photo by Neilson Barnard/Getty Images for adidas)
3. Roshe Homicide Confirmed
Source:Getty
Sneakersheads were saying this from jump the adidas Yeezy 350 got the then super popular Nike Roshe outta here.
Per the NY Times:
“First came a suede high-top, followed by the Yeezy Boost 350 — a sleek sneaker inspired by Nike’s Roshe Run and nicknamed “the Roshe killer” inside Adidas. It had a flat front, not the standard rolled toe that Mr. West disdained. It put a Yeezy spin on Adidas innovations: Boost foam, a new cushioning technology, in the sole, and a patterned knit fabric on top. The shoe wasn’t suited for running or sports, but complemented the athleisure apparel that was coming into fashion.”
PARIS, FRANCE – JUNE 26: Buyer from ANROSA boutique Romain Rabiller wears Adidas by Kayne West sneakers on day 3 of Paris Collections: Men on June 26, 2015 in Paris, France. (Photo by Kirstin Sinclair/Getty Images)
4. Porn Ye
Source:Getty
Ye is a well-documented fan of pornography. However, it’s not the best of looks in the workplace. For example:
Per the NY Times:
“Mr. West continued to show pornography to Adidas employees, and chose porn actresses to appear in Yeezy promotional photos, according to several people who worked with him. They also said they had seen him drinking at work and noticed that he sometimes went days with little or no sleep.”
LOS ANGELES, CA – OCTOBER 14: Kanye West is seen on October 14, 2022 in Los Angeles, California (Photo by MEGA/GC Images)
5. Morals?
Source:Getty
Ye’s then manager, Scooter Braun, tried to fight it, but adidas insisted on and was a granted a moral clause when his contract was re-upped in 2016. Talk about “CYA.” But, Ye got a 15% royalty and $10 million guaranteed annually.
Per the NY Times:
“Mr. West eventually conceded on Adidas’s terms for termination: felony conviction, bankruptcy, 30 consecutive days of mental health or substance abuse treatment, or anything that brings “disrepute, contempt, scandal” to him or tarnishes Adidas, according to a copy of the contract obtained by The Times.”
HOLLYWOOD, CA – JUNE 28: Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST (Photo by Jonathan Leibson/Getty Images for ADIDAS)
6. Break
Source:Getty
After signing his new adidas contract in May 2016, Kanye West would infamously suffer a mental break that required hospitalization later that year. The NY Times got some new details about when he was committed soon after he canceled his tour.
Per the NY Times:
“Harley Pasternak, his friend and former trainer, arrived at the musician’s house in Los Angeles that week to find him consumed with paranoid thoughts, including that government agents were out to get him. He was writing Bible verses and drawing spaceships on bedsheets with a Sharpie, while a handful of worried friends and employees lingered nearby. When Mr. Pasternak encouraged him to come to a nearby office he owned, Mr. West emerged with suitcases packed with pots, pans and Tupperware.
Mr. Pasternak, who later provided an account of the incident in a deposition for Mr. West’s touring company as it sought insurance payouts for the canceled shows, took him to the office. A psychiatrist from U.C.L.A. Medical Center and another doctor were among those called to the scene. After observing Mr. West’s behavior escalate — at one point he threw a bottle, breaking a window — the doctor called 911.”
Kanye West performing (Photo by Swan Gallet/WWD/Penske Media via Getty Images)
7. Blame Farrakhan
Source:Youtube
Ye’s relationship with Nation of Islam leader Louis Farrakhan has been shaky. But in 2013 Ye let off some potentially antisemitic remarks when he told The Breakfast Club that Jews had “connections” but he said much more egregious rhetoric behind closed doors.
Per the NY Times:
“He was becoming closer to Mr. Farrakhan. When Mr. West had drawn criticism that he was perpetuating dangerous stereotypes in 2013 by saying “Black people don’t have the same level of connections as Jewish people,” the minister quickly came to his defense. The rapper went on to help him with a documentary about the Nation of Islam. His manager, Mr. Braun — the grandson of Holocaust survivors — told others in the industry that Mr. West made him attend a private dinner with the minister.”
Mr. West also told some Adidas colleagues that he admired Hitler’s command of propaganda, viewing him as a master marketer.”
In 2018, he disclosed to Mr. Liedtke and another manager that he had paid a seven-figure settlement to the outgoing chief executive of his Yeezy operation, who had accused him of commending Hitler and creating a hostile workplace, according to someone familiar with the conversation.”
8. Kanye West x TMZ edit
Source:Youtube
We all know that Kanye West told TMZ that he thought slavery sounded like a choice, and the firestorm it set off. It turns out that he also said that we should both sides Nazis in the same interview, but his manager managed to get it removed.
Per the NY Times:
“During the TMZ interview in which Mr. West made the slavery comment, he said it was important to love everyone, including Nazis. Before the interview aired, Mr. Braun phoned Harvey Levin, founder of the celebrity news website, to discuss the Nazi reference, according to someone with knowledge of the call. In the end, the remark was cut but was disclosed in 2022 by a former journalist from the site. TMZ declined to comment.”
9. Shoe Me The Money
Source:Kanye West Purchases Second City In Wyoming To Bring Yeezy Production To The US
Apparently, Ye wasn’t a fan of traditional advertising. Instead, he wanted the cash, and he would take it from there.
Per the NY Times:
“Mr. West, who objected to advertising and other traditional promotion, had insisted that Adidas’s money was better spent on anything that drew public attention to him. So the executives had agreed to replace the Yeezy marketing budget with a $100 million annual fund that Mr. West could spend with less oversight.”
10. The start of the ending…
In September 2022 while Ya made wild public demands of adidas, he thought it was a good idea to show the execs he was meeting with pornography to bolster the point that he was being exploited. That didn’t work out too well.
11. The Aftermath
Source:Getty
Despite officially cutting ties with Ye on October 25, 2022, he was still entitled to arbitration. Part of the agreement with adidas was to release the remaining stock of adidas Yeezy product, reportedly worth north of $1 billion. While part of the revenue goes to the Anti-Defamation League and an organization created by George Floyd’s family, most goes to adidas, and Ye gets 15% of that. Through June, they made a cool $437 million, which also pushed adidas into better financial footing. What a time.
But most of the revenue would go to Adidas, and Mr. West was entitled to royalties.
LONDON, ENGLAND – SEPTEMBER 17: A fashion week guest seen wearing red adidas yeezy shoes, outside paul and joe during London Fashion Week September 2022 on September 17, 2022 in London, England. (Photo by Jeremy Moeller/Getty Images)
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It’s official! Ivy Park and Adidas just dropped the final installment of their ongoing collaboration on Thursday (Oct. 12) — and it’s the perfect end of “Summer Renaissance.” Titled Ivy Park Noir, the latest collection features an all-black clothing line (including some chic leggings) inspired by the film-noir genre.
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Beyoncé offered a hint of what to expect in the latest collection while wrapping up her record-breaking Renaissance tour. In an Instagram post from Friday (Oct. 6), she announced the new drop in a photo of herself showing off some of the fresh styles on stage.
“Felt great to design and wear the final IVY PARK drop (with adidas👀💃🏾🕺🏾🪩) on the final show of the RENAISSANCE WORLD TOUR. The Blackout. IVY PARK NOIR dropping Oct 12,” she wrote in the caption.
Expect a mix of pieces including casual sneakers, over-the-knee boots as well as apparel made from jersey, mesh, spandex leather and more materials that aim to “[champion] the human form, through silhouettes that epitomize power, freedom and individuality,” according to a press release. Prices will range from $35 to $350.
If you’re debating what to pair it with, consider topping the pieces off with your Renaissance tour merch (especially if you plan to get tickets to the Renaissance Tour movie).
Previous collaborations have sold out within minutes, which means you won’t want to debate too long over whether or not to snag some pieces for yourself.
Keep reading to shop our favorite picks or view the entire collection here.
Adidas
If you’re in the market for something soft but elevated, then add the velvet bodysuit to your cart ASAP. It’s versatile enough to be dressed up or down, and will help create a seamless appearance whether you wear it under jeans, trousers or track pants.
Adidas
The new pleated miniskirt comes in a black leather material with the brand’s logo across a stretchy elastic band. You can easily wear it with a leather jacket or your go-to sports bra for an edgier take on the classic tennis skirt.
Adidas
Need a fresh pair of kicks? These knitted sneakers bring style and support with a soft yet breathable upper and cushioned inner to keep your feet comfy whether you’re racing to the train or just grabbing a bite with friends.
Adidas
Elevate your outfit with a pair of platform boots that are not only chunky, but feature a long over-the-knee look that’ll pair well with miniskirts and black tights.
Adidas
Treat yourself to two looks for the price of one with this reversible track jacket that comes with two front pockets, a hood and an insulating material to keep you cozy yet stylish.
For more product recommendations, check out our roundups of the best platform heels, pleated skirts and denim dresses.
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Source: MEGA / Getty / Kanye West
adidas CEO has an interesting take on Kanye West and his penchant for saying blatant antisemitic things on social media.
Bjørn Gulden, chief executive of adidas, is finally speaking on the fallout between Ye and his company after the rapper couldn’t stop being an antisemitic clown on his social media accounts.
Spotted on Deadline, Gulden sort of put on his cape for the “Good Life” crafter whom he had to cut ties with, bringing to an end their ridiculously successful partnership, claiming he believes West didn’t mean any of the offensive things he said during a recent episode of the Norwegian podcast In Good Company.
Per Deadline:
“I think Kanye West is one of the most creative people in the world. Both in music and what I call street culture,” Gulden said after being questioned about West on the Norwegian podcast In Good Company.
“He’s extremely creative and has together with Adi, created a Yeezy line that was very successful. And then, as a creative person, he made some statements which wasn’t that good. And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person – it just came across that way.”
Word?
Gulden also noted that it was “very sad” when speaking about his company losing “one of the most successful collabs in history.”
He also notes that what happened with Ye could happen with any celeb or athlete because of how unpredictable working with third parties is.
“When you work with third parties, that could happen. It’s part of the game. That can happen with an athlete — it can happen with an entertainer. It’s part of the business,” he continued.
What Has Ye Been Up To?
As of right now, Ye doesn’t have any collaborations. His comments cost him business dealings with Balenciaga, adidas CAA, and Gap, whom he distanced himself from before they could give him the boot.
You can find Ye running around the country trying to make his Yeezy Socks and dressing his wife, Bianca Censori, in nothing but pantyhose a thing.
We can’t forget allegedly getting caught with his pants down in Venice while his “wife” topped him off, earning them a well-deserved banning by the Venetian Water Taxi company.
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Photo: MEGA / Getty
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Adidas’ once glorious partnership with Kanye West turned sour, then legal, and unfolded as a headache of enormous proportions when the rapper made antisemitic comments on social media and in interviews.
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Almost a year after the German sportswear company cut ties with Ye, its CEO has no hard feelings.
Bjørn Gulden, the Norwegian CEO of Adidas, shared his thoughts on West and the background to that very public fallout for a recent podcast.
Noting that Kanye’s relationship with Adidas pre-dated his own appointment to the top job on Jan. 1, 2023, Gulden remarked, “I think Kanye West is one of the most creative people in the world, both in music and what I would call street culture. He’s extremely creative.” And together, both parties created the Yeezy sneakers line “which was very successful.”
Putting creativity to one side, Ye “made some statements which wasn’t that good,” Gulden continued. “That caused (Adidas) to break that contract and withdraw the product. Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person, it just came across that way.”
Speaking with Nicolai Tangen, CEO of Norges Bank Investment Management, for the In Good Company podcast, Gulden said Ye’s remarks “meant we lost that business, one of the most successful collabs in history. Very sad. But again, when you work with third parties that can happen. It’s part of the game. That can happen with an athlete, with an entertainer. It’s part of the business.”
Adidas cut ties with Ye last October, raising questions about the fate of 1.2 billion euros ($1.3 billion) worth of unsold Yeezys. At Adidas’ annual shareholders meeting in May of this year, Gulden revealed that Adidas would try to sell part of the remaining Yeezy inventory and “donate money to the organizations that help us and were harmed by what Ye said.”
By ending its association with Ye, Adidas took a bath. The split contributed to a loss of 600 million euros ($655 million) in sales for the last three months of 2022, helping drive the company to a quarterly net loss of 513 million euros. Adidas reported 400 million euros ($441 million) in lost sales at the start of 2023.
Gulden, formerly CEO of rival sneaker specialist Puma, succeeded Kasper Rorsted at the helm of Adidas, who was in charge of the business from 2016 until his departure November 2022.
Watch the interview in full below.
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Now that adidas is finally unloading the remaining half-a-billion worth of Yeezy merchandise and recouping the money they thought they never would, the three-striped brand is officially done selling anything associated with Kanye “Alt-Right” West.
Days after adidas held their second “Yeezy Day” on their Confirmed app and participating retailers, Retail Dive is reporting that adidas is officially done churning out Yeezy products. On Thursday (Aug. 3), Their CEO, Bjørn Gulden, said that the company is looking to move on from its relationship with the MAGA-supporting rapper.
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Rumors were swirling that adidas was going to continue to drop new Yeezy Boosts and Slide colorways without the rapper’s stamp of approval. Now, it seems like adidas thought better of it and is retiring the various Yeezy silhouettes altogether.
Retail Dive reports:
“The Yeezy product is something that he created, he’s the inventor of it and we have been his partner. To take his designs and sell them off later, which we technically legally could do, is not part of our strategy,” Gulden said. “Our task now is to limit the damage, get rid of the inventory, use the proceeds to good … and build a business later without Yeezy.”
Executives said the company made about 400 million euros (about $441 million at the time of publish) worth of sales thanks to the first sale of Yeezy products, which accounted for 20% of its total Yeezy inventory, and got rid of about 100 million euros worth of costs associated with writing the inventory off. Gulden added that the company will continue to gradually sell off its current inventory, but is not making any assumptions about how well it will sell.
“The uncertainty on each of these drops is so big and we don’t want to have people believing that we have sales and profits in the pocket,” Gulden said.
Well, there goes adidas’ popularity out in these Hip-Hop streets. Sure, they can sign all the celebrities and athletes they want. But at the end of the day, it was the Yeezy line that helped propel the brand into a stratosphere they hadn’t seen since Run DMC had everyone rocking shell toes.
As for what Kanye will do now that he’s basically the most toxic celebrity in the game thanks to his antisemitic rants is anyone’s guess. There were rumors that he’d release his own clothing and sneaker line on his own dime, but only time will tell if that actually pans out.
What do y’all think of adidas retiring all things Yeezy? Let us know in the comments section below.
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adidas is sticking to their word after parting ways with Kanye West. The brand will be donating $121 million dollars from YEEZY sales to charity.
As spotted on Hype Beast the Herzogenaurach, Germany based brand is making the best out of a bad situation. Back in late 2022 Kanye West infamously went on several tirades that targeted the Jewish community. Naturally his hate speech was met with uproar causing several of his corporate partners to drop him. adidas followed suit and severed ties with the “All Of The Lights” rapper on October 25. “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect” a press release read.
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Since the announcement adidas has put the YEEZY products on pause. According to The Financial Times the apparel company will be donating close to $121 million dollars from YEEZY sales to charities that battle anti-Semitism. “We have inherited a situation that was very unfortunate,” CEO Bjørn Gulden said in a statement. “I think the YEEZY business and the [Nike] Jordan business were the only two collabs in the world that were creating these kind of premiums over a longer period. Our task now is to limit the damage, get rid of the inventory, use the proceeds for good and lead the business without YEEZY.”
On July 28 adidas announced they would be selling the existing YEEZY inventory in August. The products will be available through adidas digital platforms including the CONFIRMED app, adidas app and adidas.com.
Photo: Yeezy
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Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West, as the German sportswear maker tries to offload the unsold shoes and donate part of the proceeds to groups fighting antisemitism and other forms of hate.
The first batch of shoes released in June, which sold out, helped the company reach an operating profit of 176 million euros in the second quarter, better than it originally planned, Adidas said Thursday. A second sale started Wednesday.
After Ye’s antisemitic and other offensive comments led the company to end its partnership with the rapper in October, Adidas said it had sought a way to dispose of 1.2 billion euros worth of the high-end shoes in a responsible way.
“We will continue to carefully sell off more of the existing Yeezy inventory,” said CEO Bjørn Gulden, who took over in January.
“This is much better than destroying and writing off the inventory and allows us to make substantial donations to organizations like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change and Robert Kraft’s Foundation to Combat Antisemitism,” Gulden said.
Adidas has already handed over 10 million euros to the groups and expected to give an additional 100 million euros, with further donations possible depending on how future sales go, Chief Financial Officer Harm Ohlmeyer said.
Several Jewish civic leaders contacted by The Associated Press said they weren’t planning to buy a pair of Yeezys themselves but generally welcomed the plan to support anti-hate organizations, saying the company is trying to make the best of a bad situation.
The Adidas CEO said the Yeezy sales are “of course also helping both our cash flow and general financial strength.”
The first sale unloaded roughly 20% to 25% of the Yeezy sneakers that were left stacked up in warehouses, contributing 150 million euros of Adidas’ 176 million euros in operating earnings in the April-to-June quarter.
Ohlmeyer, however, cautioned that the Yeezy contribution was smaller than the number made it seem because it did not include many of the company’s costs.
Adidas also warned that the first sale included the highest-priced shoes and sold out completely but that it wasn’t clear whether the remaining releases would see similar price levels and demand.
The blow-up of the Ye partnership put Adidas in a precarious position because of the popularity of the Yeezy line, and it faced growing pressure to end ties last year as other companies cut off the rapper.
The torn-up contract was now in arbitration, “a process that is being taken care of by legal people” for both sides and was surrounded “by a lot of uncertainty,” said Gulden, the Adidas CEO.
Asked whether it must pay Ye royalties on the shoes, the company has said only that it will observe all its contractual obligations.
Yeezy revenue from June was “largely in line” with sales seen in the second quarter of last year, Adidas said. The boost has allowed the company to cut its expectations for this year’s operating loss to 450 million euros from 700 million euros predicted previously.
On the amount of money given to anti-hate groups, Adidas said the donations were not a fixed percentage of sales but that it had discussed with the recipients what an appropriate amount would be.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Bad Bunny has been with Adidas for some time now, and his newest drop — Campus Chalky Brown — is set […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Grab your sunscreen and get ready to have the trendiest fits of the summer as Adidas and Ivy Park have created […]