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Academy of Country Music

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As the Academy of Country Music Awards gear to up head to the Lone Star State this year, several country music artists and supporters are sharing their personal definitions of country music.

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Miranda Lambert, Shania Twain, Trixie Mattel, Breland, Lainey Wilson and more have teamed up for an ACM Awards pre-show campaign, “What Country Music Means to Me,” which celebrates the breadth and international scope of the genre’s reach.

Lambert, a 38-time ACM Award winner and Texas native, says in the video, “Country music makes me happy. It’s just my roots. It’s what I loved the most about the music I grew up on and that’s why I love making that kind of music.”

“Country music to me is the sound of home,” says Nigerian-American singer-songwriter Joy Oladokun, who was nominated for emerging act of the year at the 2021 Americana Music Honors & Awards. “In Nigeria, country music has this huge following because it’s a rural country. The sounds of guitars and singing about working and care and love and family is really familiar. To me, listening to country music doesn’t just sound like this small town, it sounds like this country in Africa miles away.”

“Country music is a lifestyle,” Twain says. “Country music was always this huge influence on how I write very statement lyrics.”

Drag queen, television personality and singer-songwriter Mattel adds, “If you like fake hair and sequins, country music is for you.”

Meanwhile, Nashville native and Dodgers player Mookie Betts shares, “As a Nashville native, country music has been a huge part of my life. I grew up around it. As I’ve gotten older, I’ve grown to really appreciate it and get into it.”

The 2023 Academy of Country Music Awards will be held May 11 in Frisco, Texas, airing on Amazon’s Prime Video. This year, Dolly Parton returns to co-host the ACM Awards along with first-time host Garth Brooks.

See the video for the ACM Awards’ “What Country Means to Me” campaign below:

Morgan Wallen will headline an all-star benefit concert for ACM Lifting Lives during ACM Awards week in May. ACM Lifting Lives LIVE: Morgan Wallen & Friends, Presented by VGT by Aristocrat Gaming, will be held Wednesday, May 10, on the golfing green at Topgolf The Colony.

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The show will take place a day prior to the 58th annual ACM Awards show on Thursday, May 11, set to be held at Ford Center at The Star in Frisco, Texas.

Joining Wallen will be reigning ACM new female artist and song of the year winner Lainey Wilson, “Rock and a Hard Place” hitmaker Bailey Zimmerman, and Wallen’s Big Loud Records labelmates HARDY and ERNEST. Also on the bill is DJ 13lackbeard.

Just prior to the benefit concert, ACM Lifting Lives will welcome the return of Topgolf Tee-Off and Rock On Fundraiser at Topgolf The Colony.

General Admission tickets on the green are separate from the Topgolf Tee-Off and Rock On tournament access and will be available to ACM Members, ACM A-List subscribers, 58th ACM Awards ticket holders, and Topgolf Friends and Family through an exclusive presale, which launched Thursday (March 23). Remaining tickets will be available for a general public on-sale beginning this Friday, March 24 at 10 a.m. CST through AXS. Those who have purchased bays for golf will be able to remain in their bay for the concert, with the bay serving as a suite to watch the show.

“ACM Lifting Lives does great work providing aid in times of need to folks inside and outside of the music industry,” Wallen said via a statement. “My band and I are excited to help them raise funds to continue doing this amazing work.”

“The support of Country Music artists and the industry as a whole are who make the impactful work of ACM Lifting Lives possible,” added ACM Lifting Lives Executive Director Lyndsay Cruz. “We are so thankful to Morgan, HARDY, Lainey, ERNEST, Bailey and DJ 13lackbeard for volunteering their time to help us raise money and awareness, and we know music fans in Texas will be blown away by this all-star lineup!”

In addition to distributing more than $4 million to date through its Covid Relief Fund, ACM Lifting Lives provides critical support through the Diane Holcomb Emergency Relief Fund, significant annual commitments to Vanderbilt Children’s Hospital, Music Health Alliance, and the Ryan Seacrest Foundation, and individual grants to organizations that reach communities all across America.

The ACM Awards will air live on May 11, exclusively via Prime Video.

Wallen recently broke the record for the most songs simultaneously charted on the Billboard Hot 100, entering 36 songs on the chart on the survey dated March 18, marking the entirety of his new album, One Thing At a Time. The album also marks a second week at the pinnacle of the all-genre Billboard 200 albums chart.