2025 Latin Women in Music
Ana Bárbara and Yahritza y Su Esencia delivered an unforgettable performance of “Besos Robados” at the 2025 Billboard Latin Women in Music event on Thursday (April 24). The collaboration created a magical moment that honored the past, present and future of regional Mexican music.
The stage transformed into a luminous desert landscape, complete with glowing cacti and a full moon, setting the perfect atmosphere for the emotional ballad. Ana Bárbara dazzled in a crystal-encrusted cowboy hat paired with a fur-trimmed top, exuding iconic glamor, while Yahritza brought a contemporary edge in her relaxed, baggy attire. Together, their powerful vocals soared, sending chills and leaving an indelible mark on the night.
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The duet between the iconic regional Mexican singer-songwriter and the rising sibling trio showcased the beauty of intergenerational artistry and celebrating the profound impact of women in Latin music.
Released last Friday, “Besos Robados” is a heartfelt ballad that delves into themes of heartbreak, longing and the bittersweet process of letting go. “You, who inspired me so many, many melodies/ You left my heart so empty/ I’d better say goodbye (I wanted you by my side, but today they are stolen kisses),” they sang in Spanish.
In addition to being one of the evening’s performers, Ana Bárbara also took on the role of host for the prestigious gala. Last year, she received the Lifetime Achievement award at the gala.
The third annual edition of the Billboard Latin Women in Music special is broadcasted live exclusively on Telemundo, Universo, Peacock, and the Telemundo app, and throughout Latin America and the Caribbean via Telemundo Internacional.
The 2025 honorees also include Selena Gomez as Woman of the Year, as well as Belinda (Evolution Award), Natti Natasha (Unstoppable Artist Award), Anitta (Vanguard Award), Chiquis (Impact Award), Ha*Ash (Unbreakable Award), and Celia Cruz, who, on the centenary of her birth, is posthumously recognized with the Legend Award and featured in the new Billboard Español cover story.
Watch coverage on the pink carpet during Billboard’s livestream here.
For Billboard’s Latin Women In Music 2025 executives list, click here.
Three superstars of Latin music — reggaetón icon Ivy Queen, salsa legend La India and merengue star Olga Tañón — paid vibrant tribute to Celia Cruz during the third edition of Billboard Latin Women in Music, broadcast live on Thursday (April 24) via Telemundo.
In a colorful number very much in the style of the Queen of Salsa, with background visuals that went from a tropical jungle to a colorful carnival, Tañón opened the set with a fiery version of “Yerbero Moderno,” Ivy Queen followed with a vibrant rendition of “La Negra Tiene Tumbao,” and La India honored her godmother Celia with the dazzling classic “Quimbara,” before all three united in a masterful final chorus.
In honor of the centennial of Cruz’s birth, which is being celebrated this year, Cruz — born in 1925 and passing away in 2003 due to a brain tumor — was posthumously awarded the Legend Award. The honor was presented by Cuban singer Goyo, who spoke about how, as a child, she had the opportunity to meet the Queen of Salsa and sing for her. A video featured scenes from Celia’s life and impact, with testimonies from Gloria Estefan, Ivy Queen, Olga Tañón, and La India about the influence the “Guarachera de América” had on their lives and careers.
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Cruz was also celebrated this week by Billboard Español with a cover story featuring testimonials from Emilio Estefan, La India, Randy Malcom, and Goyo.
Known for timeless tropical hits like “La Vida Es un Carnaval,” “La Negra Tiene Tumbao,” and “Ríe y Llora” — and celebrated for her iconic “¡Azúcar!” catchphrase, her vibrant personality, and her flamboyant outfits — the Cuban superstar is recognized as a cultural icon and one of the most influential vocalists in history, with nearly 40 albums recorded.
Each of the artists in Thursday’s tribute has been honored at Latin Women in Music: Ivy Queen received the Icon Award in 2023, La India was recognized with the Pioneer Award in 2024, and Tañón received the Lifetime Achievement Award this year.
Hosted by 2024 honoree Ana Bárbara, the third annual edition of the Billboard Latin Women in Music special is broadcasted live exclusively on Telemundo, Universo, Peacock, and the Telemundo app, and throughout Latin America and the Caribbean via Telemundo Internacional.
The 2025 honorees also include Selena Gomez as Woman of the Year, as well as Belinda (Evolution Award), Natti Natasha (Unstoppable Artist Award), Anitta (Vanguard Award), Chiquis (Impact Award), and Ha*Ash (Unbreakable Award).
For Billboard’s Latin Women In Music 2025 executives list, click here.
Anitta delivered a stripped-down yet emotionally charged performance at the 2025 Billboard Latin Women in Music event on Thursday (April 24), captivating the audience with her deeply personal ballad, “Larissa.”
Accompanied only by an acoustic guitarist, the trilingual superstar showed her soul through deep lyrics and a soulful vocal performance, revealing a vulnerable side rarely seen behind her electrifying stage persona. Dressed in a delicate nude lace dress, Anitta delivered a moment that was as intimate as it was powerful on a stage framed by smoke, genuinely connecting with the audience.
Yailin La Más Viral was in charge of introducing Shakira on screen, who praised the reach of funk and its ability to blend the past with the future, taking music to new heights. In this context, Anitta took the moment to share a powerful message about the impact of artists on society:
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“I believe that we, artists, are in this position with many people watching us, not only to entertain, but to change society,” said the Brazilian artist. “We have thousands of people watching us, and the importance of having an award like this [is immense]. We would like to see more men supporting us for society to change; not only women should support the cause, but also men.”
As the recipient of this year’s Vanguard Award — an honor recognizing an artist who boldly forges her own path — Anitta’s performance was a powerful statement of creativity, resilience, and vision.
Beyond the music, Anitta has embraced a more personal and reflective chapter in her life, as documented in her 2025 Netflix film, Larissa: The Other Side of Anitta. The documentary explores her journey of healing and the balance between her stage persona and her true self. “I wanted to show people that everyone goes through struggles, even if it looks perfect from the outside,” Anitta recently told Billboard Español.
The third annual edition of the Billboard Latin Women in Music special is broadcasted live exclusively on Telemundo, Universo, Peacock, and the Telemundo app, and throughout Latin America and the Caribbean via Telemundo Internacional.
The 2025 honorees also include Selena Gomez as Woman of the Year, as well as Belinda (Evolution Award), Natti Natasha (Unstoppable Artist Award), Chiquis (Impact Award), Ha*Ash (Unbreakable Award), and Celia Cruz, who, on the centenary of her birth, is posthumously recognized with the Legend Award and featured in the new Billboard Español cover story.
For Billboard’s Latin Women In Music 2025 executives list, click here.
Natti Natasha showcased her romantic bachata-pop balladry at the third edition of Billboard Latin Women in Music, aired live on Telemundo on Thursday (April 24).
Wearing an elegant white silk suit and backed by a tropical ensemble, the Dominican singer performed the soulful “Vendaje” from her latest album Natti Natasha en Amargue, which debuted at No. 6 on Billboard‘s Top Tropical Albums chart in February.
The Dominican singer is honored with the Unstoppable Award at the third edition of the gala. “Thank you for allowing me to be here alive, present, without purpose. It is from a country that gave me birth, from a soul that I carry with pride, thanks to my land for giving me passion, flavor,” said the singer upon receiving her award.
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“I want to dedicate this award to the souls who are no longer with us, people who were simply celebrating life, this moment is also yours. To show that a woman can sing to the whole world,” she added, referring to the tragedy in the Dominican Republic that took hundreds of lives. She then thanked Don Omar, Becky G, Bad Bunny and many more artists who have marked her career to this day, as well as her daughter.
“Being recognized as ‘unstoppable’ makes me reflect on everything I’ve been through — every obstacle I’ve had to overcome, every tear, every sacrifice, every moment I had to be strong even when I was breaking inside,” the performer told Billboard earlier this week. “To me, being unstoppable is loving what you do with your whole heart. It’s getting back up a thousand times, even when the world tells you that you can’t. It’s being a woman, being a mother, being a proud and strong Latina.”
Billboard Latin Women in Music special is broadcasted live exclusively on Telemundo, Universo, Peacock, and the Telemundo app, and throughout Latin America and the Caribbean via Telemundo Internacional.
The 2025 honorees also include Selena Gomez as Woman of the Year, as well as Belinda (Evolution Award), Anitta (Vanguard Award), Chiquis (Impact Award), Ha*Ash (Unbreakable Award), and Celia Cruz, who, on the centenary of her birth, is posthumously recognized with the Legend Award and featured in the new Billboard Español cover story.
Watch Natti Natasha on the pink carpet during Billboard‘s livestream here.
For Billboard’s Latin Women In Music 2025 executives list, click here.
Olga Tañón brought the fire to the stage at Billboard Latin Women in Music on Thursday night (April 24), kicking off the third edition of the event, broadcast live on Telemundo.
The Mujer de Fuego (Woman of Fire) performed a commanding medley of hits that included “Basta Ya,” “El Reclamo,” “Escondidos,” “Cómo Olvidar” and “Así Soy Yo.” Moments later, she received the Lifetime Achievement Award for her unmatched influence as a merengue star from her fellow Puerto Rican friend Luis Fonsi, who called her “more than a star, a force of nature” and an “undisputed role model for Latinas” as an artist, mother and wife. He also thanked her as his “musical godmother” for having supported him early in his career by inviting him to sing with her.
“After such a beautiful career of almost 40 years, it’s been a journey of immense growth to be able to leave [something valuable] for future generations,” Tañón expressed joyfully. Having a successful career “sometimes takes a long time,” she added, “but by doing the right things, you can get there.”
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Later in the evening, Tañón will participate in a tribute to Celia Cruz alongside La India and Ivy Queen.
With nearly four decades of an artistic career, Olga Tañón has not only won hearts but has also helped shape the tropical music style, earning a special place in the history of Latin music thanks to her interpretive quality, her unmistakable mezzo-soprano voice, and her high energy on stage.
Since launching her solo career in 1992, 20 of her albums have entered Billboard’s Top Latin Albums chart, including two that reached No. 1: Llévame Contigo (1997) and Te Acordarás de Mí (1998). On the Tropical Airplay chart, she holds the record as the female artist with the most top 10 entries (29 in total), with hits like “Es Mentiroso,” “Cómo Olvidar,” and “El Frío de Tu Adiós,” to name a few.
The Grammy and Latin Grammy winner was also recognized this year by Billboard among the top 10 Best 50 Female Latin Pop Artists of All Time.
Hosted by 2024 honoree Ana Bárbara, the third annual edition of the Billboard Latin Women in Music special is broadcasted live exclusively on Telemundo, Universo, Peacock, and the Telemundo app, and throughout Latin America and the Caribbean via Telemundo Internacional.
The 2025 honorees also include Selena Gomez as Woman of the Year, as well as Belinda (Evolution Award), Natti Natasha (Unstoppable Artist Award), Anitta (Vanguard Award), Chiquis (Impact Award), Ha*Ash (Unbreakable Award), and Celia Cruz, who, on the centenary of her birth, is posthumously recognized with the Legend Award and featured in the new Billboard Español cover story.
Watch Olga Tañón on the pink carpet during Billboard‘s livestream here.
For Billboard’s Latin Women In Music 2025 executives list, click here.
Billboard Women in Music 2025
Olga Tañón, Anitta, and Chiquis will be honored at the third annual Billboard Latin Women in Music event, Billboard and Telemundo announced on Wednesday (April 2). The program will air live exclusively on Telemundo on April 24 at 9 p.m. ET.
Hosted by Ana Bárbara, the two-hour music special will celebrate the “groundbreaking women shaping the future of Latin music,” says the press release. It will also stream on the Telemundo app, Universo and Peacock.
According to the initial list of honorees, la Mujer del Fuego (the Women of Fire) Olga Tañón, as she is widely known, will receive the Lifetime Achievement Award for her nearly four decades of unparalleled influence in merengue and Latin pop. Throughout her career, which dates back to the mid-1980s, the Puerto Rican legend has not only stolen hearts, but has also shaped the tropical style, earning a special place in the history of Latin music, earning the No. 8 spot on Billboard‘s Best 50 Female Latin Pop Artists of All Time.
Twenty of her albums have charted on Billboard’s Top Latin Albums, including two No. 1s, Llévame Contigo (1997) and Te Acordarás de Mí (1998). Meanwhile, on Tropical Airplay, the merengue powerhouse holds the record as the female artist with the most Top 10 entries (29 in total). “Her musical versatility, passion, and ability to connect with diverse audiences have made her an enduring icon,” reads the statement.
Meanwhile, trilingual superstar Anitta will be honored the Vanguard Award for her groundbreaking contributions to Latin pop, becoming one of the few Brazilian artists to successfully break into the Spanish-speaking market.
Anitta’s breakthrough came in 2017 with the J Balvin collaboration “Downtown,” which peaked at No. 14 on Billboard’s Hot Latin Songs chart. Since then, through impactful collaborations and solo hits like “Envolver” — which reached No. 2 on Billboard’s Global 200 — she has established herself as an essential force in breaking “barriers, challenge norms, and inspire future generations,” the statement said.
Rounding out the honorees on this first announcement, Chiquis will be recognized with the Impact Award for her “extraordinary contributions to the music industry and society.” A three-time Latin Grammy winner, the Mexican-American artist carries forward the rich banda legacy of her renowned family.
Chiquis holds 12 entries on Regional Mexican Airplay, and two No. 1 albums on Regional Mexican Albums for Ahora (2015) and Entre Botellas (2018). As the founder of Busy Bee Productions, she launched two hit TV series, while her podcast Chiquis and Chill has ran for four successful seasons.
Billboard and Telemundo will announce additional Latin Women in Music honorees in 2025.
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