2023 Primetime Emmys Creative Arts Awards

Odetari and 6arelyhuman are Billboard’s latest cover stars. We recap everything you missed at the 2024 Golden Globes. The 2023 Primetime Emmy Creative Arts Awards were this weekend, and musicians were among the big winners of the night. Ariana Grande took to social media to announce that her new single “Yes, And?” will be out this Friday, The Weeknd is seemingly teasing a new era of music, and Lil Nas X tweets that new music is coming. And more!

Tetris Kelly:It was a huge award weekend with the Golden Globes and the Creative Arts Emmys going down. Ariana Grande, The Weeknd and Lil Nas X tease new music. We revealed this week’s top 10 on the Billboard Hot 100. And we kick off a full week of cover stars.

Happy Monday! It’s January 8th. I’m Tetris Kelly and we’ve got, wait for it, five new cover stars this week for our Future of Genres issue. And today’s Future of Electronic cover stars are Odetari and 6arelyhuman.

Odetari:So the first song that I had that went viral I think in, like, one day, I had hit 256,000 streams, which was crazy to me because I had never passed like 10k on a song. But I saw how fast it went up, got really excited, and then the next day it dropped like half so it was like a roller coaster.

6arelyhuman:Once it started to really hit was when I would see a bunch of videos from people just creating things and coming up with their own ideas with the song. I remember specifically one of the things that helped a lot was a South Park edit. I don’t know why, but that’s something that really helped the song take off.

Odetari:A lot of people that were making similar music to us, were not showing their faces at all.

6arelyhuman:Yeah.

Odetari:We made sure to also attach the image to it because a lot of songs that blow up on TikTok, most people just scroll like they’ll hear the song but they don’t really care about it or the person who made it. I feel like we really nailed it on that.

Tetris Kelly:For the full interview, head to Billboard.com. We’ll have a new cover for you every day this week, but it’s time to get to our awards show coverage. If you didn’t catch the Golden Globes last night don’t worry, we got you covered.

Watch the full video above!