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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. While tons of celebrities and influencers have entered the makeup space over the past few years, when Lady Gaga announced the […]
Sebastián Yatra surprised his nearly 30 million fans on social media when he appeared in a video with Tom Hanks.
The short clip, published on Wednesday (March 12) and captioned “hey @tomhanks,” shows Yatra and the Hollywood actor having a conversation. “Hey, Tom. What song do you think would go good on these videos?” Yatra asks him.
“That’s not even a question … ‘La Pelirroja,’” Hanks replies, cuing a snippet of Yatra’s upcoming single of the same name.
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The promo video features some of the Oscar-winning actor’s timeless movie clips, including Forrest Gump, Apollo 13, Toy Story, Cast Away, The Terminal, Saving Private Ryan and A Man Called Otto, to name a few, as a preview of Yatra’s heartfelt ballad about an unattainable love plays in the background.
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“It’s a story that took me a long time to finish,” Yatra previously told Billboard. “The song never mentions ‘the redhead,’ but it has a bit in common with ‘Tacones Rojos’ in terms of the lyrics, which is that romanticism with a bit of naughty lyrics.”
Noting that no specific lady inspired the song, the Colombian singer shared that it’s very sentimental. “It’s one of those songs you put on and it sets the soundtrack to your life,” he said. “It’s one of those songs you literally play and you feel like your life is flashing before your eyes. The redhead represents that person we’ve all had in life, the one we like, but she’s with someone else.”
“La Pelirroja,” out on March 20, is part of Yatra’s upcoming studio album, which he confirmed to Billboard will be very pop and a “celestial experience.”
Watch the teaser with Hanks below:
In the words of its members, Los K’comxtles is “a living tribute” to the evolution of rock in Mexico. Led by Rubén Albarrán of Café Tacvba, the rockabilly supergroup is a multigenerational project that “bridges the past and the present to project it into the future,” the sextet’s vocalist tells Billboard Español.
In addition to Albarrán, Los K’comxtles is comprised of veteran musicians Rafael Acosta (Los Locos del Ritmo) and Rafael Miranda (Los Sleepers), both of whom were part of the famed Mexican rock scene of the 1950s and ’60s; Gato Rockabilly and Christian K’comxtle (Los Gatos) from the ’80s; and Choco Cizaña (La Cizaña) from the ’90s.
“It started with the idea of creating a rock n’ roll group, perhaps as an antidote to all the music we hear on the radio nowadays, which is basically the same and sounds identical — pasteurized, digitized, everything driven by an electronic click,” explains Albarrán. “Our approach leans more toward something organic, more natural, something that moves and vibrates the way only rock n’ roll can. That was the core idea.”
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The band emerged in 2022, during the COVID-19 pandemic, and has since released four singles on digital platforms. Among them is a reimagined version of a classic by Los Sleepers written 64 years ago, “Ojos de Araña,” as well as original songs — the most recent being “Mar de Amor,” whose music video premieres Friday (March 14). The video was filmed in Acapulco, in the Mexican state of Guerrero, which was devastated by the powerful Hurricane Otis in October 2023. “Mar de Amor” is described by the sextet as “a tribute to its beaches, sunrises, sunsets, human warmth, courage and a recognition of its people who fight and persevere.”
These and other songs can be heard live Sunday (March 16), when Los K’comxtles makes its debut at the Vive Latino festival, where the group will perform on the Carpa Intolerante stage. “Vive Latino is a huge showcase, and it’s a great opportunity for us to show off our rock n’ roll heart,” says Miranda.
For Albarrán, this musical project also represents an opportunity to honor the work of musicians such as Acosta and Miranda, who, alongside their bands Los Locos del Ritmo and Los Sleepers, confronted a conservative, “authoritarian and repressive” Mexican society. In their youth, these “martyrs of rock n’ roll,” as he calls them, endured criticism for the way they dressed, the type of songs they wrote and the rebellious spirit with which they chose to live, despite all obstacles.
“They confronted that society with great freedom and determination, committed to making music and living in a way they believed was transforming society — and they truly did transform it with their art and their way of being, to the point where we now enjoy many freedoms that we sometimes take for granted,” says the vocalist.
For Miranda, rock n’ roll has always been an act of resistance and a musical genre that has accompanied youth in their social struggles and artistic expressions.
“When we started out (in the ’60s), we were chased by the police for having long hair, wearing leather jackets, or playing this style of music,” he recalls. “We overcame those adversities, and others that came our way, but we were always convinced that rock n’ roll was our life. And here we are, still going strong.”
Myriam Hernández shares how she began hosting the Festival de Viña, recounts the story of how she met Karol G and their memorable duet of “El Hombre Que Yo Amo” during her performance at Viña del Mar, reflects on her personal growth since her divorce, discusses what it’s like working with her son as her publicist, highlights her friendship with Luis Miguel, reveals plans for her upcoming tour later in the year and more!
Leila Cobo:Myriam Hernández, I would tell you, “Welcome to Billboard,” but it looks like you’re the one who has to tell me, “Welcome to Viña del Mar.”
Myriam Hernández:Welcome to my country. Welcome to Viña del Mar, Leila. You’re always welcome here, and you’re always welcome in my heart because I have great affection for you, just like your husband, who is a tremendous musician, Arthur Hanlon. I know your family, and your children as well. So, there is a closeness and affection there since always.
The feeling is totally mutual. I should say that the first time I came to Chile and to Viña del Mar was for a Festival de Viña where Myriam was the lead.
It was in 2005.
And you welcomed me in Hotel O’Higgins. Do you remember?
Exactly.
At the Hotel O’Higgins with a bottle of Carménère, which was the first time that I drank Carménère in my life. I remember a lot.
How beautiful, but you’re always welcome here, always.
Myriam, you did Viña for five years?
This came up. Well, I lived in Miami. You remember I lived there for 10 years. And in 2001 they invited me — well, they sent me the invitation in December for the festival in 2002. At first, I got really nervous because it was like I’m not a host, and I took this as a challenge. I said, “Well, it’s one night and it’s the overture for the festival,” and in the end, I stayed for five years with different hosts.
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Billboard caught up with fans after WWE’s Monday Night RAW, and they shared their hot takes of who had the best heel turn, who they’d pick between Bad Bunny and Travis Scott, and whether they want to see Kendrick Lamar and Drake in the ring.
Keep watching to see the intense night and fan reactions!
Who would you like to see in the ring? Let us know in the comments!
Carl Lamarre:Get a wrestler back.
Rich the Kid:Resurrection. I’d have to go with Travis.
Fan 1:We’re Boricuas, we gotta go Bad Bunny. Way to go, Bad Bunny.
Fan 2:Greatest heel turn of all time? John Cena, not Hulk Hogan.
Tetris Kelly:Billboard‘s resident WWE expert Carl Lamarre went to Monday Night RAW at Madison Square Garden to check on the fans after an eventful few weeks, and we take you there [with] Billboard All Access. As people lined up to head into the venue, we stopped to ask them a few questions.
Carl Lamarre:John Cena or Cody Rhodes?
Fan 3: Well, I think he will beat him in Wrestlemania.
Fan 4:John Cena can never do me wrong, man — that’s my childhood hero.
Fan 1:Gotta go Cena, gotta go Cena.
Carl Lamarre:Shout-out, Cena.
Fan 4:He could turn on anybody, and at the end of the day, I’m gonna stick by his side.
Fan 5:Man, that’s a tough question. I think I gotta go with Cody Rhodes now. I love John Cena. I feel like it’s time for a change.
Fan 6:I got Cena, man. I gotta ride with him, man.
Fan 7:John Cena, all day, come on, man. The day he turned heel. Next day, I felt different. I woke up feeling different. Do you feel me?
Fan 2:I’m sorry, guys. Cody Rhodes, you can’t see him.
Rich the Kid:John Cena.
Tetris Kelly:Now, if you know, you know, so after his massive debut in the ring last week, we had to ask.
Carl Lamarre:What about Travis Scott or Bad Bunny?
Fan 1:Bunny, what Bad Bunny? We’re Boricuas, we gotta go Bad Bunny. Way to go, Bad Bunny.
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Free Our Art, a new non-profit dedicated to safeguarding First Amendment creative freedoms for artists, has officially launched with widespread support from major arts advocacy groups and creative industry leaders.
The nonprofit focuses on the growing trend of creative works being used as confessions in court, advocating for state and federal legislation to limit this practice, supporting legal aid for defendants and funding research.
Free Our Art backs legislation establishing a single standard for admitting creative expression as evidence in court. The bipartisan federal Restoring Artistic Protection (RAP) Act was reintroduced in 2023, and states including Georgia, Maryland, Missouri and New York are considering similar bills. This follows cases where courts have overturned convictions due to prejudicial use of lyrics as evidence.
The movement began in the music industry, where artists have faced increasing legal scrutiny, particularly in hip-hop.
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Supporters include the Recording Academy, Black Music Action Coalition, Recording Industry Association of America, Songwriters of North America and SAG-AFTRA, among others. The organization’s leadership includes Harvey Mason jr., Julie Greenwald and Lyor Cohen, with advisory boards co-chaired by advocates and scholars including Dina LaPolt, Willie “Prophet” Stiggers, Dr. Erik Nielson and Lucius Outlaw III.
“RIAA is proud to stand with the creative community supporting free expression,” said Michele Ballantyne, president and COO of RIAA. “Free Our Art stands for responsible, balanced legislative approaches that protect the First Amendment and safeguard and encourage all forms of creative expression while allowing reasonable, limited use of artist works in court only where they are truly relevant and necessary and not being used to inflame and distort the process.”
Mason jr. added: “Music has always been a powerful tool for storytelling and self-expression, and unfairly silencing any genre or form of creativity is a violation against all music people. With the Free Our Art coalition, the Recording Academy will continue leading the fight to protect artists’ right to create freely, without fear of their work being criminalized.”
According to Free Our Art, scholars have documented nearly 700 cases where lyrics, primarily in hip-hop, were used in legal proceedings — with actual instances likely much higher. The group also cites a 2019 study at Arizona State University School of Law that found judges often fail to exclude creative works as character evidence, underscoring the need for legislative action.
Calling an artist’s right to create without fear “non-negotiable,” LaPolt, co-founder of SONA, said that “twisting creative expression into courtroom evidence isn’t just wrong—it’s a blatant attack on our First Amendment rights. This isn’t about one artist or one genre; it’s about protecting every creator from a dangerous legal precedent.”
The issue of lyrics being used in court gained renewed attention following the May 2022 indictment of rappers Young Thug and Gunna on RICO charges, where prosecutors cited song lyrics as evidence of gang affiliation. Young Thug received a 15-year probation sentence, while Gunna was released in December 2022 after pleading guilty to a gang-related charge.
Free Our Art aims to prevent similar cases from unfairly targeting artists based on their creative expression. More information on the organization’s efforts can be found here.
She’s fine, people. Jennifer Hudson just broke down what really happened at the New York Knicks game where she got smacked by a rogue basketball, from the moment it happened to the aftermath.
“First of all, I wanna say: I’m OK!” the talk-show host began on The Jennifer Hudson Show Thursday (March 13).
“It happened so quick,” Hudson continued, laughing incredulously. “I’m like, ‘What the hell done popped me? Someone must’ve hit me. Of all the people to hit, you hit Jennifer Hudson. Really?’”
The episode comes more than a week after the vocalist went viral over the mishap at the March 4 Knicks vs. Golden State Warriors game, where she was sitting courtside and chatting with partner Common when suddenly, a rogue ball came out of nowhere and smacked her in the head. Player Miles McBride then came crashing into her, after which the point guard and a ref checked to see if Hudson was all right as she sat there, stunned.
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“So the ball did actually hit me,” Hudson recounted. “All of a sudden, there’s people standing over me, like, ‘You OK?’ I’m like, ‘Let me just come to for a second. Let me just gather my thoughts.’ The poor basketball player, he wanted to end the whole game.”
“My sweet love was like, ‘OK, you all right? Would you like to leave?’” she continued, referring to Common. “And I’m like, ‘I’m good, just let me sit here and gather myself. ‘Cause the last thing you wanna do is get up and go running somewhere.’ No, you need a moment.”
Hudson also added that she was better prepared for the blow than most because she’s “a boy mom.” “What that means is, I have been on the basketball court many a days playing with these children, so they trained momma well to be able to take the game,” said the Dreamgirls actress, who shares son Daniel with ex David Otunga. “I was ready.”
Though Hudson assured the crowd that she’s OK numerous times, one person was still concerned: McBride. In fact, the point guard ended up sending the American Idol alum a bouquet of flowers and an apology video, which she played for her audience.
“Just wanted to say I’m sorry for running into you at our game last week,” McBride said in the clip. “I was in the zone trying to make a play, trying to bring some energy, and unfortunately, you were in the wrong place at the wrong time. Just saying I’m sorry, got you a little something — hope we can be cool after this.”
Hudson ended the segment by sharing what lesson she’s learned and plans on applying next time she sits courtside: “Bring a helmet.”
Watch Hudson talk about getting hit in the head with a basketball above.
On his new album, Lonesome Drifter, out Friday (March 14), Charley Crockett traverses new career territory while simultaneously nodding to his roots.
In the past near-decade, the prolific Crockett has released 13 albums, each on his independent label Son of Davy and nine of them in conjunction with Thirty Tigers. For Lonesome Drifter, which he recorded over a 10-day span at Los Angeles’ Sunset Sounds Studio, the fiercely independent-minded Crockett made a major career shift, signing with UMG’s Island Records.
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“The last few years, all the majors started calling,” he tells Billboard, noting that he nearly signed with Columbia Records at one point, given that it had been at points the home of two of his musical icons, Bob Dylan and Johnny Cash.
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But he says Island Records understood what he was seeking in a label partner. “It’s been a process in the past few years of seeing labels realize that if you don’t do a licensing deal with my company, or my friends’ companies, we’re just not going to do [the deal],” Crockett says. “Island agreed to all the things I was looking for, which was I wanted to maintain ownership and have creative control.”
Crockett has spent years building his reputation as a musician’s musician, an artist fueled by creativity and fashioning songs that mirror the lives and stories he sees around him, while also nodding to a deep understanding of the ties and history connecting country, folk, blues and more. In making the choice to sign with Island, he also wanted to make sure he wasn’t erecting creative boundaries in his career.
“Island wasn’t like, ‘Hey let’s take this thing to Nashville and focus on Nashville radio,’” he says. “I didn’t want to be stuck in that because I’ve always felt the thing in Nashville was ‘He’s too country,’ or ‘He’s not country enough.’ No matter who I was dealing with in Nashville, that was always the viewpoint. Not to be controversial here, but I’ve been around a long time and seen a lot of back rooms in Nashville and the money’s still coming from New York — just like Willie [Nelson] and Waylon [Jennings] figured out.
“[Island Records co-chairman/co-CEO] Justin Eshak, he did the whole deal, got all the paperwork, we signed the deal and everything, and they had never heard the [Lonesome Drifter] record,” Crockett continues. “It was like, ‘Look at these records we put out before it. If you like those records, then you’ve got nothing to worry about.’”
To commemorate the release of the new album, and the new label deal, Crockett has been giving away 100,000 copies of a four-song CD sampler at locations around the United States, including at 200 record stores across the country, at SXSW and the Houston and Austin Rodeos, and at Luck Reunion and the Luck Record Club. The choice brings him full circle — as a decade ago, he handed out 5,000 free copies of his self-released 2015 A Stolen Jewel.
“It was my wife’s idea. She’s a lot smarter than I am,” Crockett says, his grin audible as he gives credit for the Lonesome Drifter giveaway to his wife Taylor. “She mentioned it had been 10 years, and was like, ‘Let’s remind them how you did it. Let’s do 100,000 instead of 5,000.’ We went to the Universal building and Taylor threw that idea out in front of Island and they said, ‘It sounds like a hip-hop model,’ and when I say hip-hop, I mean DIY. And they weren’t scared of it.”
Crockett co-produced Lonesome Drifter with singer-songwriter-producer Shooter Jennings, son of Waylon Jennings and Jessi Colter. One of the songs released from the album, “Game I Can’t Win,” inspired by the work of Woody Guthrie, looks at greed from an underdog’s perspective. He takes a shot at Music City on the line, “Them boys in Nashville, they don’t mess around/ Better watch ’em when your deal goes down.”
“The phrase ‘I always love a game I can’t win’ came into my head, because it’s true,” he says. “The thing about America is: No matter what background people are coming from, people feel that it is rigged, that the cards are marked in advance. I think people feel that. When I think about parlor games, think about casinos — we know when we walk into a casino that the game is set up for the house to win, but even with all the odds stacked against you in America, you can win as hard as it is, as rigged as it is, as much favor for a favor [that] there is. For me personally, being from South Texas, I feel that you can win, and I think that’s at the heart of all Americans, that’s kind who we are.
“’I Can’t Win,’ a lot of it is two songs jammed together,” he continues. “When I put them in front of Shooter, he made me see how Willie and Waylon and them were doing. Willie was really good at taking what looked like two totally different sketches and making them one. Shooter helped give some context to that for me to finish some songs.”
“Easy Money” was inspired in part by the 1969 movie Midnight Cowboy, taking in the story arc of a Texan who seeks his fortunes in New York. Crockett began writing a freehand poem as he watched the movie. “I also remembered this person, a friend’s sister, who started dancing at a gentlemen’s club, Silver City in West Dallas. It all hit me, this idea of ‘easy money,’ but if you’re poor, there’s no such thing as easy money.”
The album closes with a cover of George Strait’s 1982 hit “Amarillo By Morning,” written by Terry Stafford and Paul Fraser in 1973. Before Strait’s version became prominent, Stafford released a version of the song in 1973, while Chris LeDoux recorded it as part of his 1975 album Life as a Rodeo Man.
“I’m a huge Terry Stafford fan,” Crockett says. “I knew all of George Strait’s songs when I was a kid, and ‘Amarillo by Morning’ was always a favorite. I thought, ‘I’m going to recut this. It’s 40 years old.’ But when I told Shooter about it in, I second-guessed myself and was like, ‘Never mind. They are going to judge the s–t out of me. George Strait owns that song.’ But Shooter’s heart was set on it and we did cut it. When I sing [songs like his own] ‘$10 Cowboy,’ it’s like, ‘I’m not George Strait. I’m not a rodeo guy.’ [But the “Amarillo by Morning” lyric] ‘I’m not rich, but Lord, I’m free,’ that’s how I live my life. I wake up every morning and I’ve got more responsibility than I ever did, but I know I still have that freedom of choice.”
Crockett was born in San Benito, close to the Texas-Mexico border, before his family moved to the Dallas-Fort Worth area (he also spent summers with family in New Orleans). He grew up soaking in an array of music, including Jennings, Nelson, Curtis Mayfield and ZZ Top, in addition to folk-troubadours like Dylan and Guthrie.
“I went to New York City because of this idolizing of what I heard or read about that scene in NYC that Bob took that folky thing in the village and took it to the world,” Crockett says. “Looking back now, there was a lot of darkness with that, and I couldn’t live there. I did learn that New York is the empire, the heart of the empire and if you try to get on top of the empire and stay on top, it can destroy you. That concrete jungle is so big. We got offered so many record deals, management deals, all that kind of s–t on those subway cars…one positive thing that’s changed about the business [is] there’s a lot of artists out there and they’re just amplifying what they are doing when they discover ‘em.”
He continued busking his way across the country, playing on the streets of California, Colorado and Paris, France, before making his way back to Texas. Along the way, he offered listeners CDs out of his guitar case, on the advice of other, more seasoned transient performers.
“If I was staying with someone, I would record the songs that I knew real quick with the built-in microphone on their laptop and then burn those onto CDs,” he says. “I’d wrap those up in colorful ads and magazines and sell them for $5,” he says, recalling that “the amount of money people threw in my case increased overnight — I realized I looked more legitimate.”
He had handed one of those CDs to Turnpike Troubadours lead singer Evan Felker outside of Gruene Hall in New Braunfels, Texas. The CD made its way into the hands of Turnpike’s booking agent Red 11 Music, Jon Folk (Red 11 Music was acquired by WME in 2023. Crockett is represented worldwide for booking by CAA). The Folk connection led to Crockett previously aligning with Thirty Tigers.
“The good thing about the way I did it, is I made a lot of records really cheaply with [Thirty Tigers’ co-founder/president David] Macias over the course of those seven, eight years, that allowed me to develop my sound,” Crockett says.
As his sound solidified, his prominence has grown. Crockett has continued putting in the time in both the studio and the road, playing over 100 shows over the past year. He’s been nominated for numerous Americana Honors & Awards and was named emerging artist of the year in 2021. Last year, he earned his first Grammy nomination, as his 2024 $10 Cowboy release was nominated for best Americana album.
His Island Records debut Lonesome Drifter comes not quite eight months after $10 Cowboy Chapter II: Visions of Dallas. The frequent releases Crockett has become known for serve as needed deadlines to help drive the singer-songwriter’s creativity.
“One of the reasons I record so often is because I’m really good at starting songs, but I’m not always great at finishing them, if I don’t have pressure,” Crockett says. “I need a bunch of pressure and not a lot of time, so booking studio sessions is how I finish songs.”
And there are more on the way — Crockett says Lonesome Drifter is the first in a trilogy of projects, noting, “I just got the second one done, and I’ve got the theme and sketch of the third one done.”
“Good Luck, Babe!” hitmaker Chappell Roan is opening up about her new self-described country song, “The Giver,” which arrives later on Thursday (March 13).
Roan recently made the media rounds, visiting Amazon Music’s Country Heat Weekly podcast on Thursday (March 13). With hosts Kelly Sutton and Amber Anderson, the musician opened up about creating the new country-leaning bop — and also made her intentions clear.
“I’m trying to really articulate that it’s not me trying to cross genres and be like, ‘Hey, you know, look at me.’ I’m not trying to convince a country crowd that they should listen to my music by baiting them with a country song,” Roan said. “That’s not what I feel like I’m doing. I just think a lesbian country song is really funny, so I wrote that.”
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Roan also noted, “I wrote a country song not to invade country music, but to really capture what I think, the essence of country music is, for me, which is nostalgia, and fun in the summertime, and the fiddle, and the banjo feeling like country queen. It makes me feel a certain type of freedom that pop music doesn’t let me feel. I think it’s interesting and I had to do it. I had to do it for myself to know what is it actually like to write a country song and perform it next to ‘Casual’ or next to ‘My Kink Is Karma’ or next to ‘Super Graphic Ultra Modern Girl’ — I just had to do myself justice.”
The Missouri native referenced the title of her 2024 album, The Rise and Fall of a Midwest Princess, saying, “Well, and I can’t call myself the Midwest princess and not acknowledge country music straight up. That is what is around me in the grocery stores. That’s what is playing on the bus … I know that my heart really wanted to write a country song.”
Roan previously shared her thoughts on writing “The Giver,” and said she grew up surrounded by country music as a child. “I have such a special place in my heart for country music. I grew up listening to it every morning and afternoon on my school bus and had it swirling around me at bon fires, grocery stores and karaoke bars,” she wrote in a March 4 Instagram post. “Many people have asked if this means I’m making a country album??? My answer is.. hmm right now I’m just making songs that make me feel happy and fun and The Giver is my take on c–try xoxo may the classic country divas lead their genre, I am just here to twirl and do a little gay yodel for yall.”
Over the past few years, Roan has gained pop music acclaim thanks to songs including the Billboard Hot 100 top five hit “Good Luck, Babe!” and top 10 hit “Pink Pony Club.” Roan also picked up a Grammy win for best new artist earlier this year.
Lexa Gates is ready to leave her “normal life” behind, and the 23-year-old’s not stopping until she’s sleeping in a mansion and hitting the “Lexa jig” on private jets across the globe.
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It’s been just over six years since her breakthrough “I Can Fly” fittingly pushed her to fully pursue music, after an ex-boyfriend taught her it was possible to record at home and upload songs to the SoundCloud matrix. The Queens native has quickly garnered a fanbase — which she says doesn’t have a name just yet — and established herself as part of the next crop of rap stars coming out of New York City.
Gates’ dexterity allows her to puncture beats with burly flows as refined as her signature Black winged eyeliner, and squeeze every last drop out of brutally honest takes on romance and failed relationships that leave a hole in listeners’ collective hearts.
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She’s also hoping to deliver her Elite Vessel follow-up at some point this year, as Gates promises she has a project done that’s currently in the clearing process. However, for her next act, she refuses to be boxed in and wants to veer into the pop lane.
Gates says she’s doing “more singing and melody” while crafting a “more universally digestible” product. “Less niche, Queens native rapper,” she tells Billboard. “More true artist, global.”
Down the line, Gates — who was co-signed by SZA last year — wants to form the pop avengers and lock in with the genre’s A-list architects like Sabrina Carpenter’s secret weapon Amy Allen and Grammy Award winner Jack Antonoff. “I need to get in there with them,” she adds. “I still bring what I have to the table. We need that.”
Even outside of the music world, Gates has lofty goals to eventually lock down her own Erewhon smoothie and a Puma deal. Learn more about our Hip-Hop Rookie of the Month for March in the interview below.
Billboard: When you look back at your musical upbringing, what are some moments that stand out in changing your life?
Lexa Gates: I was dating a white rapper from Harlem who was enrolled in SUNY Purchase. He taught me that you can record yourself at home and put it on SoundCloud. Something could happen with that. [This was] when I was like 17.
Is that when you started to take music seriously?
Yeah, that’s when I started learning how to engineer myself and create a product.
How long did it take to reach the level where you felt, “I can kinda do this?”
Well, not that long. Nowadays, you can download Garageband on your phone and just make a song with a pair of headphones.
Is “I Can Fly” from around that time?
Yes, exactly — and everyone really loved that song. That boyfriend ended up being a hater about it. It happens.
Would you say that was a breakthrough moment for you?
Yeah, it really was. It would’ve had like 10,000 plays on SoundCloud, and I was like, “Whoa, who would’ve thought that people would actually like it?” It was fully organic. That’s how it was back then with SoundCloud. It wasn’t about any marketing or any schemes. No TikTok; Instagram was just your friends on there.
How would you summarize this last year for yourself? It’s been quite the elevation.
It’s been a lot, but I still feel like it’s nothing yet. I’m just getting started.
How has been dealing with fame for you?
Some girl just recognized me outside. No makeup, on my way to get my eyebrows done. She like, “Are you Lexi?” I’m outside my house, so that’s a little scary.
So you’re starting to get recognized outside a bit? At least in New York.
Yeah, that’s a good thing, and it’s what I want. Eventually, I just want to be constrained to the back of a car or a private jet and never get to live a normal life again.
Some people try to keep it as normal as they can be, and you’re on the other end of getting to this point and not having to deal with any of this.
It’s gonna be a nightmare either way. That’s not necessarily a positive. I’ll be like, “D–n, I wish I could go grocery shopping.”
The dating scene has gotta be crazy.
Oh, that’s already out the window. That’s already gone.
The days of swiping on Hinge are over.
Yeah, actually, I met that dude on Tinder — the boyfriend. Yeah, and we dated for a long time. You never know.
How’s performing been? I went to your show in Brooklyn last June.
Oh, the Elsewhere show? That one was pretty a–. The shows are great. I’m a lot more comfortable now. I remember in that concert, I was super nervous, and my mom was there and I barely moved on stage. I was just standing there with my arms crossed.
It was cool to see your fans bringing your flowers. Where did that relationship start to become a thing?
That’s just from begging a bum-a– dude to buy me flowers, to just having so much fruition in my career. People bringing me flowers that I don’t even know — but they love me. And I don’t have to be like, “Why didn’t you get me this?” Also, I heard that flowers raise a woman’s vibration. It’s like a natural thing. You can smell ’em.
How did your signature winged eyeliner come to be?
It was just like, me not going to school. I’m doing my makeup and trying to make the liner even on one side and the other side until it just became a giant Black block on my eyes. It gets to the point where you just get tired of washing it off and trying again, so you kinda just work with what you got. Now it’s more intentional. I get it perfect almost every single time.
What’s next on the music front? What are our plans this year?
I have a whole album done that we are in the process of clearing. I have like 20 songs done. I want to drop another album.
Did you do any work with Conductor Williams?
No, I didn’t, but I’m in conversation with him. We just haven’t gotten together. It’s crazy because I want to make pop music.
Is this something that feels natural to you, or you wanted to change it up and keep it fresh?
It was still natural for me. I had to be in L.A., of course. It’s still true to me, it’s just what I like now.
Yeah, you gotta pull up [to the office] and play that… You got some fans over here.
I’m really happy to hear that. I never even knew about all this ranking and status within the artist community until I got signed and spoke to [a media trainer], and she pulled up the Billboard [Hot] 100 and I realized, “This is like a sport.” [It’s a] pro athlete vibe. That’s also something I took with me into my new work. That’s why it has to be more structured and intentional.
How has being signed to a label influenced your creativity? Is it different being at a studio than at home?
They put a positive pressure on me. It’s still very personal. I work usually work one-on-one, just me and the producer so it’s not a whole organization in the studio yet, but I’m not closed out to the idea if I find the right people.
How was linking up with Jadakiss and Fabolous for “New York to the World”?
Brought me back to my roots. Just like the energy they bring — intimidating, smoking, but still down to earth and true to themselves. I had to be the girl with the hair did and my legs crossed, and just spit some s–t. They’re mad cool and super loving. Especially the producer, Scott Storch. Yeah, he’s a legend, so inspirational. He seems a little bit like an insane guy.
When did you start doing your dances across the city?
It was just an accident. I had to make content, so I was like, “Record me.” Then I just dance. It was never like supposed to be what it is. People just made it a thing. They love anything. They f–king told me. I was spinning around in circles and trying different things, but the dance is what stuck with me. They be calling it the Lexa jig. It’s actually kind of embarrassing now because that’s just how I dance in general so when I do it, it’s not the same anymore. I hear some music and I start dancing and I gotta stop myself.
What does your mom think about your music career taking off? I know she was an aspiring musician and put you in lessons and things growing up.
She’s really happy and is really proud of me. She loves everything I’m doing and supports me fully, but except for financially. Just emotionally.
I feel like on records you touch on romance, relationships and love. What do you think makes a perfect record for that kind of song?
I guess just capturing the moment of time that you’re in. Whatever is going on you just gotta get the last drop from it.
Do you hold certain things back on it or let it rip?
I don’t hold back, I let it rip. Sometimes it be just about even anybody in the room. I don’t really care. If I have to say it, I have to.
How was the experience of staying in the box for 10 hours? I feel like that broke through and saw it everywhere. It was kind of refreshing. For lack of a better term, I feel like we see a lot of bulls–t promo tactics that artists go through.
It was never supposed to be like a promotional thing. I think the label showed me that was the case when they were telling me, “Oh, we should do a halal truck outside and sell food to them.” I’m like, “What? No, it’s supposed to be art.”
How was it getting the SZA co-sign?
That was really surreal. All these things you feel like you want, then you get it — and then you’re still a human being in a body that’s rotting and digesting food and bleeding and breathing. You never float through the air and explode into sparkles. It’s all the same. She’s the GOAT. Very talented and beautiful woman.
How do you look at this next generation of New York City? We had Laila! up here and she showed you love.
I don’t know a lot of [artists]. I know a lot of people coming up, like Sailorrr. I know she got this [Rookie of the Month] spot last month. There’s so many people. Every day, something’s breaking. I like Molly [Santana] too.
I was watching an interview you did a couple of months ago and you said you were bordering on a spiritual psychosis, but being aware, in control. What does that mean?
I don’t even know what the f–k that means. It was very surreal to be on tour and be on a bus and have the shows selling out. It’s a beautiful thing, but also it’s nothing. You can only feel so much in a natural state where you just become disassociated to what’s happening so you can get the work done. If I thought, “Oh my God. This is amazing.” Then I wouldn’t work as hard as I do to do more.
I look at it from a sports sense: what would be your version of winning the NBA Finals or a Super Bowl? What’s your goal? What’s the top thing? What would I do after that?
I guess having that unethical, ungodly f–k you money out of art would probably be the end goal, or really winning to where anything is possible. That’s why people stop doing art — like, “All right, I don’t have to give it to people anymore. “Maybe they still do it behind closed doors. Even like Frank Ocean or Aminé. He just followed me, and I look at his page, and there’s nothing. If you really love art, you probably weren’t doing it for that in the first place, or for any type of outside validation or streams. It would be a luxury to be back at that point.
Does the fan base have a nickname yet?
No. I don’t know. Maybe we just call them my Flowers. It’s cute. Little Flowers. Like a Little Monster. I like Ice Spice, too. They should be my Beans.
Do you have any brand partnerships or business endeavors outside of music that you think would be dope for you?
Yeah, I want an Erewhon smoothie. I want to work with Puma. I love Margiela and Acne. Something fire. I really love coffee, too. It would be cool to a coffee-related thing. I like Blue Bottle Coffee.
Where’s Lexa Gates in 10 years?
Hopefully, in the best shape of my life. Financially free. I want a house and I want to own a bunch of houses. Is that a good answer? Where should I be? I want to be on Billboard. No. 1, I don’t see why not.