AEG2025

Shakira, Usher & Rauw Alejandro Take Over Billboard Live Music Summit | Billboard News

Trending on Billboard

This is partner content.

The Billboard Live Music Summit & Awards was full of enlightening panels and the hottest stars. Usher & Rauw Alejandro spoke about their experiences while touring, and Shakira won big. Keep watching for all the details!

Usher:

Live music and live entertainment is really the source, and I’m happy to be able to say that I built a career that I have, but it is primarily because of my live performance that I have rebounded my hardest times. 

Tetris Kelly:

The one and only Usher was honored as Touring Artist of the Year at the 2025 Billboard Live Music Summit and Awards. The annual event, which was held at One hotel West Hollywood, brings together the biggest names and innovators in the live music industry. The eight-time Grammy winner reflected on his live performance legacy and how it brings him closer to his fans.

Usher:

To have that intimacy is a dedication, it’s a commitment between me and an audience member, one they spent their hard-earned money to come and see me. And I want to, I want to impress them, but I would like to be as theatrical and use my imagination as much as I possibly can.

Tetris Kelly:

Billboard cover star Rauw Alejandro spoke at the event and shared what his experience was like touring while on the rise in Latin music.

Rauw Alejandro:

When I saw everybody singing my songs in Spanish, I was like, “What the h*ll is going on in here? Okay, we’re here.” 

Tetris Kelly:

The Billboard Live Music Summit was a day of conversation, spotlighting emerging industry topics, including sustainable touring, mindfulness and music, and fan first ticketing, among others. 

Keep watching for more!

Usher & Rauw Alejandro Set to Speak at Billboard Live Music Summit 2025: What to Expect & How to Get Tickets

Trending on Billboard

This article was created in partnership with AEG Presents.

The Billboard Live Music Summit returns to Los Angeles on November 3, honoring Usher as Touring Artist of the Year. With 8 Grammy Awards, 9 Billboard Hot 100 No. 1 hits, and countless sold-out arena tours, Usher has built a career few can rival. From his record-breaking Las Vegas residency to his electrifying world tours, he continues to redefine what it means to be a live performer. Another notable name in Latin music is Rauw Alejandro, who will be speaking with Hans from Live Nation and Leila Cobo on his rise in the Latin music space and his experience on touring.

Usher and Rauw Alejandro will appear in conversation during Billboard‘s Live Music Summit, held Nov. 3 in Los Angeles. For tickets and more information, click here.

Explore

See latest videos, charts and news

From iconic festival to global tour promotion for superstar artists, to some of the most iconic and well-known venues, AEG Presents is a world leader in the music and entertainment industry. They are a part of every step of creating a live music experience, bringing fans and artists together, which will all be covered at the Billboard Live Music Summit and Awards.

This year’s Live Music Summit will bring a wide range of touring executives and music industry professionals together for a day of insights and conversation. The event featured Usher along with other top artists and key touring executives sharing their perspectives throughout the day. 

AEG Presents will be sponsoring the Luncheon, which will be held in between panels during the Live Music Summit. The Luncheon will allow artists, attendees, and panelists an opportunity to talk in a more relaxed setting, allowing for additional conservations and networking opportunities. 

Usher will sit down with Gail Mitchell to speak about his current tour and how he went from being an aspiring artist to a household name. Usher’s legacy is unmatched – a 28-year touring career, which has taken him to arenas, residencies and the world’s largest stage: the Super Bowl.

Rauw Alejandro and Hans from Live Nation will join Billboard Español’s Leila Cobo in conversation about his rise in Latin Music and touring. Both Usher and Rauw Alejandro had two of the biggest tours in 2025. Which makes them the perfect representatives on the artists front. They will both appear on November 3 at the Billboard Live Music Summit and Awards in partnership with AEG Presents.

Rauw Alejandro

Rauw Alejandro

Marco Perretta

The Ticketing Panel panelists include Kristen Mitchell (Wasserman), Lauren mcKinney (Foundations Artist Management), and Dean Dewulf (AXS) and will be moderated by Dave Brooks (Billboard).  Ticketing is one of the most important aspects of the touring industry, connecting fans to their favorite artists. The panel will focus on accessibility to tickets, fan first ticketing, and the steps ticketing partners are striving toward for the future.

The Agents Power panel will bring together top agents from WME, CAA, UTA, AGI, and Arrival Artists to cover all things related to artist development and representation. 

Following the Ticketing, Usher Legend of Live, and Agents Panels in the morning, the AEG Sponsored Luncheon allowed leaders and attendees to come together by creating a space for networking and discussion in a relaxed, professional setting.

Live Music Summit 2025

Live Music Summit 2025

Courtesy Photo

Billboard Live Music Summit 2025 returns on November 3 in Los Angeles. Click here for more information, the programming schedule, and to buy tickets.