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Universal Music Japan’s Global Approach for Taking On the World

The relationships between artists and music fans are growing more diverse, involving streaming and social networks. Universal Music Japan has a team dedicated to exporting music overseas: the Export Marketing Team.

The team’s objective is to provide more strategic support to Japanese artists being listened to outside Japan. Ever since its formation, it has constantly updated the company’s strategies for supplying the increasingly competitive global market with music from Japan. It is truly an organization for the streaming era.

Billboard Japan spoke with Hajime Isogai, General Manager of Export Marketing, about Universal Music Japan’s overseas strategy.

Jay Kogami (JK): What is the role of the Export Marketing Team in Universal Music (UMJ)?

Isogai: We rapidly identify and analyze how Japanese music and Japanese artists are being listened to outside Japan, and we discover signs of changes and opportunities for increasing plays. As the leader of the team, I guess my role is to systematically build an approach for thinking about potential measures. Every day, we’re thinking about how we can respond to daily trend movements.

JK: Could you share an example of a specific Japanese artist that you’ve performed export marketing analysis for?

Isogai: Some interesting movement we saw in 2022 involved Fujii Kaze’s “Shinunoga E-Wa” and SEKAI NO OWARI’s “Habit.” Of course, they’re both excellent songs, but they’ve also become well-recognized around the world through social media. “Habit” first started buzzing in Latin America, in countries like Peru and Mexico, and view numbers started climbing. It spread from there around the world. Seeing a song take off from Latin America and spread worldwide from there was something new for us. Fujii Kaze’s “Shinunoga E-wa” spread through use in Thailand in sped-up UGC on TikTok, anime MADs, and K-drama highlight videos. From there, it hit the Spotify viral charts, and in a flash it had spread around the world.

JK: Do you think that Japanese music owes its worldwide acceptance to the overall high number of young social media users overseas? Or is it limited to specific countries or regions?

Isogai: Rather than compartmentalizing along the lines of age or region, I think it’s essential to look at the cultural backgrounds of music fans. For example, Japanese anime is well-established and accepted worldwide. However, that doesn’t mean that anime tie-up songs always take high places on Billboard’s global charts. There are foundational cultures of accepting music that vary by region and age range. When looking for ways to approach overseas markets, it’s important to investigate and examine their underlying cultures.

JK: Have you made any new discoveries that could overturn past stereotypes or conventional wisdom with respect to the kinds of cultures or environments that welcome Japanese artists and Japanese music?

Isogai: I think we need to reexamine our assumption that lyrics have to be in English. When one particular Japanese song became a viral hit in Southeast Asia, local staff carried out a study and found that one of the reasons for the rise in the number of videos using the song was that “the lyrics are good.” It was a deep love song with lyrics in Japanese, so we were surprised to find out that one of the reasons it resonated with locals was the lyrical content. It really brought home the fact that language barriers and national borders don’t prevent artists based in Japan from reaching listeners and users worldwide.

JK: How do you feel that the Universal Music Group’s strengths have changed with respect not only to Japanese music, but also to capturing overseas market share?

Isogai: I think that, as a global music company, our teams around the world are better than ever at directly working with each other when we discover potential hits, wonderful talent, and creative people. In the past, when aiming to create an overseas hit, you’d have to sign a contract with the local label and ship and sell products. Now, with digital services, we can deliver music across borders, without being concerned with language barriers. That’s making it more important than ever to share information, so that we can understand the pioneering cultures in each country. Having marketing teams in each region is an even greater strength for us in terms of creating paths for international success.

JK: Is there any overseas marketing or any key trends that you would like to work with?

Isogai: With TikTok, Spotify, YouTube, and the like, you can see the numbers change in real time, so you can see data on the number of fans, listeners, and the like. I always keep in mind the process by which these things happen: things take off on social media, get played and shared on streaming services, and then spread around the world, attracting more and more fans. Specifically, physical products like CDs start selling outside Japan, and we start providing fans with tangible ways of expressing their appreciation of their favorite artists. I think one of the missions of a music company is to provide fans with ways of supporting the artists and music they love. I don’t think this trend is limited to Japanese artists, but can also occur overseas as well.

JK: So you’re creating different physical products from zero in different regions?

Isogai: Well, for example, the VTuber Mori Calliope already had a lot of fans in the U.S., so she consulted with a team in our head office and we’ve started selling her merchandise through an American e-commerce site (the U.S. Universal Music store). The number of fans that bought her titles with additional included merch was even higher than we expected. I think that we’ll be seeing lots of similar approaches being developed in the future.

JK: Are there any fields you’d like to take on, or any that you see as challenges?

Isogai: A lot of successful songs are anime tie-ups, so I’d like to increase the number of artists who become popular without any anime tie-ups. That poses a major challenge, but, in that sense, I feel like Fujii Kaze has opened a new door for artists from Japan. His success on TikTok and other social platforms led to a rise in the number of monthly listeners on services like Spotify and created an environment in which it was possible to pitch him for major editorial playlists like Spotify’s “New Music Friday.” It’s still not an easy process, but it’s started to prove effective.

JK: What are the Export Marketing Team’s targets for 2023?

Isogai: We have a few. One is our approach to cultures like the utaite (cover vocalist) and VTuber culture. I think there are a lot of latent or potential fans around the world for Japanese cultures like these. Mori Calliope, who I mentioned earlier, was looking at expanding into the overseas market from the very start, and she signed with EMI Records. I feel like in 2023 we’re going to see even more of these kinds of overseas connections that span label lines. The value of our Export Marketing Team lies in the fact that we can spring to action and provide flexible support and proposals when artists or staff have even a little bit of interest in working on the global stage.

–This interview by Jay Kogami first appeared on Billboard Japan.

Becky G Wants to Be a ‘Bridge-Maker’ and a ‘Peacemaker’ — and She’s Changing the Industry On Her Way Up

The September day that Becky G learned she had scored her first No. 1 as a solo artist on Billboard’s Latin Airplay chart, with “Bailé Con Mi Ex,” she woke up her fiancé, the soccer star Sebastian Lletget, with tears in her eyes. “He was like, ‘Is everything OK? Why are you crying?’ ” she remembers. “A lot of people like to say I’m only successful because of my collaborations. To be able to prove myself as an artist and carry my own weight was important for me. To show the world that whichever way, collaborations or alone, I’m good.”

That solo feat is just one of many points of pride for the 25-year-old Mexican American artist and businesswoman, born Rebbeca Marie Gomez, these days. In 2022, she earned her first No. 1 on the Latin Pop Albums chart with the 14-track Esquemas, and another album — her first regional Mexican set — is due to arrive later this year. Come April, she’ll have “a huge opportunity to reintroduce myself to the world” when she plays Coachella under her own name for the first time.

Becky G

Jean Paul Gaultier top, AKIRA jacket, Versace shorts, Giuseppe Zanotti shoes, Moschino earrings, Grace Lee and Yvonne Léon rings.

Martha Galvan

All the while, Becky G has used her platform to help elevate the women around her. “This industry has really tried to condition women to see each other as competition. We’ve had to survive these very male-dominated spaces because of that ‘there’s only one seat at the table’ mentality. So we’re looking at each other like, ‘Who’s going to get it?’ [But] at my table, everyone is welcome,” she says firmly. “When I open the door, I’m going to leave it open and make sure everyone gets in.”

That impulse, she says, comes from her experience growing up in a tight-knit community in Inglewood, Calif., where her grandmother would cook for her grandchildren and, “If Doña Lolita from down the street came over, she would have enough [food] for her kids too,” says Becky G. “My entire being has been inspired by the houses I grew up in, the people that raised me. It really does take a village when it comes to our culture. Where one person eats, everyone can eat. I’ve really lived by ‘sharing is caring.’ ”

Becky G

Monot dress, Giuseppe Zanotti shoes, Eéera earrings, Vera Belleza ring.

Martha Galvan

And this year’s Impact honoree applies that kind of thinking not only within the music industry but beyond it, including as a co-chair of Michelle Obama’s voter registration nonprofit, When We All Vote. “I want to be a bridge-maker. I want to be a peacemaker,” Becky G says. “I want to be a real model, not a role model, because I know perfection is not real.”

How have you used your position to create change around you?

It’s not about what you identify as but who you are and how you treat other people and the change you want to make after you become the change. Someone told me the other day, “This contract looks like industry standard,” and I really challenged them. I said, “To be honest, that’s offensive because industry standard wasn’t made with people like me in mind.” It wasn’t made for young, brown women who are Latinas; who identify as a boss; who have ideas; who speak two languages. It’s about time that the industry starts to reflect that. And not just in how we’re represented but how we’re treated, how we’re paid, how we’re invited into those spaces. Changing those things is hard and I can’t do that alone, so I’m grateful I’ve had the opportunity to collaborate with so many women.

Becky G

Marine Serre top and pants, Al Zain necklaces, Rainbow K, Yvonne Leon and Grace Lee rings.

Martha Galvan

Which artist made you believe you could have an impact outside of music?

Selena. She was more than just a pretty face. She was a kind person, a good person, and that heart she had for people translated not just into her artistry but how she loved her fans. Being Tex-Mex, speaking Spanglish, someone who took over genres that were very male-dominated, she inspired other people.

How have you chosen which issues matter to you most?

It’s hard to think about being one person and saving the world, but when you think about being one person and making just a small impact in your community, it feels a lot more achievable. There are a lot of trailblazers coming into these spaces, and it’s important to create alliances.

Becky G

Jean Paul Gaultier top, AKIRA jacket, Versace shorts, Giuseppe Zanotti shoes, Moschino earrings, Grace Lee and Yvonne Léon rings.

Martha Galvan

What does receiving the Impact award mean to you?

There’s nothing more rewarding than knowing that you’re helping others and not expecting anything in return other than seeing people live in their truths, being inspired to be the change, live better lives because of whatever awareness I can bring. That, ultimately, is my version of success.

Becky G

Miu Miu top, Area NY skirt, Wolford stockings, Marc Jacobs shoes, Grace Lee earrings.

Martha Galvan

This story originally appeared in the February 25, 2023, issue of Billboard.

Becky G: Photos From Billboard Women in Music Shoot

The September day that Becky G learned she had scored her first No. 1 as a solo artist on Billboard’s Latin Airplay chart, with “Bailé Con Mi Ex,” she woke up her fiancé, the soccer star Sebastian Lletget, with tears in her eyes. “He was like, ‘Is everything OK? Why are you crying?’ ” she remembers. “A lot of people like to say I’m only successful because of my collaborations. To be able to prove myself as an artist and carry my own weight was important for me. To show the world that whichever way, collaborations or alone, I’m good.”

That solo feat is just one of many points of pride for the 25-year-old Mexican American artist and businesswoman, born Rebbeca Marie Gomez, these days. In 2022, she earned her first No. 1 on the Latin Pop Albums chart with the 14-track Esquemas, and another album — her first regional Mexican set — is due to arrive later this year. Come April, she’ll have “a huge opportunity to reintroduce myself to the world” when she plays Coachella under her own name for the first time.

All the while, Becky G has used her platform to help elevate the women around her. “This industry has really tried to condition women to see each other as competition. We’ve had to survive these very male-dominated spaces because of that ‘there’s only one seat at the table’ mentality. So we’re looking at each other like, ‘Who’s going to get it?’ [But] at my table, everyone is welcome,” she says firmly. “When I open the door, I’m going to leave it open and make sure everyone gets in.”

Read Becky G’s full Billboard Women in Music profile here.

Lady Gaga Calls Selena Gomez ‘Beautiful’ After Actress Wishes She Was ‘As Pretty as Bella Hadid’

Lady Gaga is reminding Selena Gomez that she’s beautiful because, baby, she was born this way. After the Only Murders in the Building actress posted on TikTok Stories Tuesday (Feb. 21) that she wished she could look a bit more like a certain supermodel, Mother Monster reminded her in the comments how perfect she is as is.

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“You look and are beautiful inside and out,” Gaga told Gomez. “One of my favorite ladies alive!”

In her post on TikTok, the “Wolves” singer had posed using a “Bella Hadid” filter that makes users’ skin look more golden and glowy while changing their browbones to match the Vogue cover star’s unique face shape. “I wish I was as pretty as Bella Hadid,” Gomez captioned the video.

In the clip, she also lip-synched to a soundbite of Hadid saying in a sultry voice, “My name is Bella Hadid.”

Then, in a followup story, Gomez removed the filter and tried saying the same sentence with her own name. “This is me, I accidentally laminated my brows too much,” she notes as a precursor, before saying, “My name is Selena Gomez — see? It doesn’t even sound sexy.”

Gaga wasn’t the only one to disagree with Gomez’s self-assessment. Thousands of the Rare Beauty founder’s followers flooded the comments of the post within the 24 hours it showed on Gomez’s account, with one writing, “She’s Bella Hadid but your [sic] THE Selena Gomez.”

That same day, the Only Murders in the Building star also posted a TikTok joking about “the reason” she’s single following a flurry of rumors earlier this year that she was dating the Chainsmoker’s Drew Taggart. Mouthing along to another creator’s audio, she says, “Guys, I figured out the reason why I’m single. Apparently you have to go outside and meet people. It’s gonna be a no from me.”

Watch it below:

Kelly Clarkson Admits She Thought Niall Horan & One Direction Won ‘The X Factor’

Kelly Clarkson invited Niall Horan to the set of her eponymous talk show on Wednesday (Feb. 22) to tease his debut alongside her as a coach on The Voice.

Naturally, the two artists had plenty to chat about, especially considering that the both got their respective starts on other reality singing competitions. “So your big break was obviously on X Factor and I came up on [American] Idol. You came up with a group, which I think is cool,” Clarkson pointed out as the audience erupted into screams at the mention of One Direction.

“But no, I was very lonely off the top,” she continued. “And I think that must’ve been cool. Like, that you had buddies to lean on.”

The host then asked Horan whether he and his former bandmates — Harry Styles, Liam Payne, Louis Tomlinson and Zayn Malik — still lean on one another. The former One Direction-er responded, “Yeah, especially on the show we were so lucky. ‘Cause you would see all the other artists melting all the time over everything. We were just 16, 17, 18, 19, whatever we were. … It was so fun. I’d do it again. That’s why I’m doing The Voice.” (“Of course, we speak constantly,” he added later, without going into specifics about his relationships with each member of the group.)

Hilariously, Clarkson also revealed during their chat that she was initially very mistaken on a key aspect of 1D history: She was certain the quintet actually won their season on the U.K. version of The X Factor way back in 2009.

“I thought One Direction won,” she confessed. “I mean, ’cause you did, in life! Like, you actually came in third and I was like, ‘What?!’ ‘Cause I didn’t watch, I just knew that’s where you came from, but, like, congratulations, you killed it, my friend.”

Nowadays, Horan is readying the release of his third solo album, The Show, and many fans have theorized that the record may or may not contain a duet with Styles.

Watch more of Clarkson and Horan’s interview — including the latter’s pitch-perfect imitation of fellow coach Blake Shelton — below.

La Maquinaria Norteña Scores Second No. 1 on Regional Mexican Airplay With ‘Eres Ese Algo’

La Maquinaria Norteña starts off 2023 strong, as the quintet’s “Eres Ese Algo” advances 3-1 to lead Billboard’s Regional Mexican Airplay chart dated Feb. 25.

“Eres Ese Algo” arrives just six months after La Maquinaria claimed its first radio No. 1 during its 10-year-plus charting career on Regional Mexican Airplay, which launched with the No. 40 debut and peak of “Ayer y Hoy” in 2011. Before “Eres Ese Algo,” “50 y Cincuenta” earned the norteño ensemble its maiden champ on any airplay chart last August. In between the band scored a No. 38 high through “Mejor Ni Me La Nombren,” with Neto Bernal (Aug. 27).

“Eres” shoots to No. 1 on Regional Mexican Airplay in its 14th week on the chart. It takes the lead boosted by 28% gain in audience impressions, to 10 million, earned in the U.S. in the week ending Feb. 16, according to Luminate. The increase secures the track the Greatest Gainer honors of the week.

The song is the second single of Al Derecho y Al Reverso, the seven-track set released Oct. 14 via Azteca/Fonovisa/UMLE, which reached No. 10 high on Regional Mexican Albums on the Jan. 21-dated ranking.

In addition to bringing La Maquinaria its second airplay No. 1, “Eres” also secures the Azteca label its third ruler on Regional Mexican Airplay, among its 72 chart entries spanning 12 years. Prior to “50 y Cincuenta” and “Eres” by La Maquinaria, Azteca scored its first leader, also last August, through La Fiera de Ojinaga’s “Luna de Miel.”

Beyond its Regional Mexican Airplay coronation, “Eres” ascends the all-genre Latin Airplay list, rallying 10-4, besting La Maquinaria Norteña’s previous peak of No. 9 with “50 y Cincuenta.”

“Eres” was written by Keith Nieto, founding member of the Chihuahua-based band.

Spotify’s New ‘DJ’ Pairs AI-Powered Commentary With Song Picks

Spotify announced a new listening feature that incorporates artificial intelligence technology on Wednesday (Feb. 22). Instead of clicking through an editorial playlist like Today’s Top Hits or an algorithmic one like Discovery Weekly, premium users in the U.S. and Canada can now turn to “DJ,” which supplements algorithmic recommendations with commentary about the selections delivered via an AI voice platform. 

DJ “will sort through the latest music and look back at some of your old favorites — maybe even resurfacing that song you haven’t listened to for years,” Spotify wrote in a blog post. “It will then review what you might enjoy and deliver a stream of songs picked just for you. And what’s more, it constantly refreshes the lineup based on your feedback. If you’re not feeling the vibe, just tap the DJ button and it will switch it up.” 

Sulinna Ong, Global Head of Editorial at Spotify, praised DJ as “a new and unique music experience” in a statement. “I’m personally so excited about DJ because we’re able to harness this power to tell an artist’s story, to be able to provide context around their work and their songs in a broader cultural arena like never before,” she added. 

Spotify’s blog post also noted that “early tests” of DJ — the feature is still in beta mode — indicate “that when listeners hear that additional audio context alongside their music recommendations, they’re more willing to try something new and listen to a song they may have otherwise skipped.”

The streaming service said that technology from OpenAI, the company that also developed ChatGPT, helps furnish “insightful facts about the music, artists, or genres you’re listening to” — facts sourced in part from Spotify’s editorial team. The AI voice of DJ is based on that of Xavier “X” Jernigan, the platform’s head of cultural partnerships, who previously hosted a morning show podcast for the streaming service. Spotify announced that it acquired Sonantic, an AI voice platform, last June.

Generative artificial intelligence has become a red-hot topic in tech in recent months thanks to ChatGPT and new image generators like DALL-E 2. AI is already being incorporated by tech companies like BandLab and Boomy, which aim to make the barrier to artistic creation lower by providing aspiring acts access to AI-powered music-making tools.

Gracie Abrams Is Saying ‘Good Riddance’ to Complicated Breakups, People Pleasing & Pre-Eras Tour Stage Fright: ‘I Had to Work on Myself a Lot’

“I love your shirt, by the way,” Gracie Abrams tells me during a cozy Zoom call from Los Angeles, where she grew up and still lives. “It’s incredible.”

The T-shirt in question is printed with a photo of Taylor Swift and Lorde, two of Abrams’ favorite artists (and mutual admirers), hugging one another at a 2016 Grammys afterparty. It’s a replica of a shirt previously worn by the indie pop prodigy’s friend and 2022 tourmate Olivia Rodrigo, who credits Abrams’ artistry with being a major inspiration for her own music.

Rodrigo, Lorde, and Swift – the latter of whom invited Abrams to open a slew of stadium shows on her highly anticipated Eras Tour – are just a few of the many A-list artists the indie pop prodigy has made friends and fans out of since launching her music career in 2019, with debut Interscope single “Mean It.” Billie Eilish has also sung her praises, as has fellow Swift opener Phoebe Bridgers, whom Abrams has been following since she was a 13-year-old with a Soundcloud account. 

With so many famous fans, and fans in general (with 1.4 million Instagram followers and nearly 8 million monthly Spotify listeners), it’s a wonder that Abrams waited so many years to finally release her long-awaited debut album Good Riddance, out Friday (Feb. 24) – especially considering the streaming prowesses of her 2020 breakthrough EP Minor and 2021 12-track project This Is What It Feels Like. If she wasn’t a cult T-Shirt-level icon before, it probably won’t be long until the poetic mastery on Good Riddance makes her into one.

But timing was vital for the full-length to come together as it did, she insists. Mainly, there was the matter of finding a producer whom she clicked with, following her sticky breakup – which ended up inspiring some of the most painful songs on Good Riddance – from former go-to producer and longtime boyfriend Blake Slatkin, who recently snagged a record of the year Grammy for his work on Lizzo’s “About Damn Time.” 

She eventually found what she was looking for in Aaron Dessner, whom you may know either from beloved indie rock outlet The National or, of course, his work with Abrams’ upcoming tourmate. The two spent months hammering out songs like racing lead single “Difficult” and followups “Where do we go now?,” in which she soberly weeds through the remains of an overgrown relationship, and “Amelie,” a tender love letter to the ways a stranger can permanently alter our lives without realizing, at Dessner’s Long Pond Studios in upstate New York.

“I wanted to do [the album] in a way that would be its own world,” Abrams tells Billboard. “I felt so drawn in my head [to exploring], ‘What would it be like to sit down with one person?’ We were in the middle of nowhere – having space from L.A. was so important.”

Abrams has come a long way since the days of singing alone in her bedroom, posting whisper-soft covers on Instagram and performing concerts via Zoom. In just a couple weeks, she’ll make stops at smaller music venues and theaters on her headline tour in support of the new album before joining Swift’s sold-out Eras trek. But through the crush of rising to mainstream status, connecting with an expanding audience and, as the daughter of Star Wars director J.J. Abrams, fielding increasingly tedious questions about her “nepo baby” origins – all while dating someone new, though she declines to give more details other than “he’s great” – Abrams is keeping her focus on what matters most.

“I’m sure there are misconceptions, as we all have about everyone,” she says of public perceptions amidst her growing profile. “I don’t choose to worry myself too much about what those are. I’m really just trying to, as much as I can, have the primary focus be about the music and let it speak for itself.”  

In Good Riddance’s case, that music is visceral, brutally honest, unflinchingly self-examining storytelling of the highest caliber. In places where her past work would speak, her new songs whisper – and yet, the message behind each is so much louder than anything she’s written before. This effect is only heightened by Dessner’s delicate production, which demands no special attention of its own and dutifully serves as a supporting act for Abrams’ flickering voice and blisteringly nuanced lyrics. It’s the most mature set of songs she’s ever made, reflective of the oftentimes uncomfortable emotional growth spurts she’s experienced over the past year or so (“I know I changed overnight,” as she puts it on “Where do we go now?”).

“It’s an interesting thing to just grow up, period,” the 23-year-old reflects. “Month to month, s–t varies, deeply. There’s lots of fast-track development that happens.” 

Below, Billboard catches up with Gracie Abrams about evolving through heartbreak and getting vulnerable with Aaron Dessner on Good Riddance, being “deeply obsessed” with Taylor Swift and more:

You’ve been open about the stage fright you felt going into your first touring experiences. Is that something you’ve since conquered? 

I love performing now, and that’s due to how truly kind my audience is. They’re all sensitive people too, and that has changed my life even on a songwriting front. There’s less fear about being dead honest in my writing; I can rely on them to connect to what I’m talking about now. 

They’ve been so generous with their experiences and telling me how different songs remind them of s–t they’ve gone through. Seeing them cry and dance and laugh in the audience makes me feel like I can do all those things too. That part kind of eliminates the fear.

With the Eras Tour specifically, it’s gotta help that there’s probably lots of overlap between your fanbase and Taylor Swift’s.

Obviously, she has everybody in the world obsessed with her. I know her fanbase so well because I’m a part of it. At the very least, whether or not any of her fans know that I exist, I feel very stoked to share a space with people who are deeply obsessed with Taylor too. I think I’ll feel safe up there knowing that everybody in the stadium is there to see her, because that’s also why I’m there. 

It means so much. She’s as spectacular a person and friend as she is an artist, writer, director. She’s really that great. To be able to lean on her in any capacity really means a lot. The opportunity is so outrageous – it’s a funny thing to talk about, having not done it yet, because I feel like I don’t even really believe it’s real. I’m so stoked to watch her crush it every single night. To see her up close in that way and be able to study that is the greatest gift.

Has she heard any of Good Riddance?

I know Aaron’s played her a bunch of it. I’ll let you know if I find out [what she thinks of it].

Why did you wait until now to release your official debut record? There were certainly enough songs on This Is What It Feels Like to constitute a full album.

It didn’t feel like the time was right before. I had to work on myself a lot internally. This Is What It Feels Like came together in lots of fragments and pieces over different periods of time. It was scattered in a way I think I really needed at the time.

When I met Aaron, it was a pivotal point for me. Having a partner who I trusted so wholeheartedly felt like the right time. I was so curious to explore what we could do together. I also think I had a lot to write about. 

What drew you to Aaron as a producer and co-writer?

I’ve been a fan of The National since I was 12 years old. There’s a strength in the fragility of his work. I’ve always loved space in music, when songs are allowed to breathe and aren’t muddied or weighed down by unnecessary production elements. We both bring something different to the table, so to combine our individual skill sets was the best experiment ever.

I’m not someone that’s had very much success in the speed dating of producers, trying a day and seeing how it goes. It’s likely because of how much I write alone. I need to trust whoever it is I’m working with, and I don’t think I can accomplish that in one day, necessarily. But the second I met Aaron, I was like, “I don’t feel remotely filtered in any capacity.” I felt supported and challenged by him in really healthy, positive, beneficial ways. Even when we were writing about all the heavy shit, it was the best time. 

The breakup that inspired a lot of the album happens to involve someone who did a lot of your production in the past. Do you feel like you’ve had to reinvent yourself as an artist as much as a person without having that collaborator by your side anymore?

All I can or want to say on that front is just that it’s a lucky thing to be able to evolve with someone and without someone. It’s been a really lovely and challenging thing to figure that out. 

There’s something about making this album that felt so right and natural the entire time, and so devastating, too. With Aaron, I felt safe to figure out my sound alone. I don’t necessarily think reinvent is the word I’d use, more so just get closer to myself. Coming out of the relationship that I did, to have met someone who was so willing to have those conversations with me and sit with those feelings was definitely life-changing.

Why choose Good Riddance as the title?

There’s a side of it that sounds kind of harsh, but I also think there’s a satirical bit that I like: to be comfortable casually throwing certain things away and walking into the next chapter no matter what that looks like.

The album’s not just about one thing. There’s lots of self-reflection and accountability in the words this time. I felt like there were a lot of personal shifts over the course of the year that the album came together, and walking away from versions of myself that I didn’t recognize anymore and very much saying “good riddance” to those. 

Lyrically, “Amelie” is so different from the rest of the album, which mainly focuses on your breakup or self growth. Why make it a single?

I had this journal entry for a long time that a lot of the lyrics came from, about the deep curiosity, pain and admiration of being struck so immediately by someone. Aaron recorded the guitar at the same time as I sang, we did one take and that was the song. It’s very unexpected as a single, because it’s not this driving pop song – not that this is a pop album – which is something else I love about it. 

Our whole vibe making this album, the spontaneity and mutual trust that I felt when we recorded, was reflected in the song. Before anyone heard it, he and I privately were like, ‘This song is important to us. F–k it.”

“The Blue” also stands out because it’s the only traditional love song on the album. Is it about your current relationship?

I love songwriting so much because as an overthinker, it’s a space where I can imagine all of these possibilities with a person. I actually wrote that song about someone I never even dated, but was so intrigued by. It was fleeting, and ended up being very not right. I don’t think they would ever know it was about them.

Which song on the album was most difficult to write?

“I Know It Won’t Work” hurt to write. “Best” hurt to write. And “Fault Line.”

The thing with all these songs is that they all were written so quickly. The ease at which a lot of the words came out was the painful part, because a lot of what was said in the songs wasn’t said directly to the person [they’re about]. 

I have no idea how anyone will receive the songs, I also do worry about some people thinking a song is about them when it isn’t. I don’t know how to navigate my personal life and – lucky-enough – job being intertwined so seriously yet. How do you do that?

Lizzo Plays a ‘Sesame Street’ Flute Made Out of Cookies for Elmo … Before You Know Who Eats It

Lizzo makes music that’s so sweet, everyone wants to take a bite — especially Cookie Monster, especially if there’s an oven-baked instrument involved. In an adorable collaboration with a couple of Sesame Street‘s famous fuzzy friends, the 34-year-old pop star played delicious music on a flute made of chocolate chips and brown sugar before a certain blue monster gobbled it up.

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In a video posted to Sesame Street‘s official Twitter account, Elmo offers up his neighborhood’s “famous cookie flute” for Lizzo to try. “I’ve played a lot of instruments, but I’ve never played a cookie before!” she exclaims. “May I?”

After playing a few bars of a majestic melody, Cookie Monster saunters in. “Oh boy, oh boy. Can me try?”

“Of course,” the singer-flautist replies. “I didn’t know you played the flute, Cookie Monster.”

“Me don’t,” Cookie Monster says before devouring the baked goodie in front of her.

Elmo retweeted the video onto his individual official account, writing, “One day, Elmo wants to play the flute just like Ms. Lizzo! Elmo loves you, @lizzo. ❤️”

The “Truth Hurts” singer also filmed a video of her own with Elmo, referencing a viral moment from the time Elmo appeared on The Tonight Show for a cooking segment with Jimmy Fallon. In the clip, Elmo tells the late-night comedian to flavor the recipe with “balsamic vinegar — that’s a big word for Elmo,” a soundbite that trended on TikTok after users started lip-synching to it.

“I know this has been a big word for you, so I wanna see if you finally know how to say it,” Lizzo says in her video, gifting Elmo with a bottle of BV.

Watch Lizzo hang out with Sesame Street‘s Elmo and Cookie Monster below:

Kelsea Ballerini Reveals She Met ‘Outer Banks’ Star Chase Stokes by Sliding Into His DMs

Kelsea Ballerini is finally opening up how she and Outer Banks star Chase Stokes met. On Wednesday’s (Feb. 22) episode of the Call Her Daddy podcast, the “Love Me Like You Mean It” singer spoke candidly about the actor and shared the relatable technique she used to strike up a conversation with him.

“I was ready to open back up,” Ballerini told host Alex Cooper. “I just felt, why not? I’ve never really dated; I don’t know how it works. I’m like, ‘Let’s just put ourselves out there — let’s just vibe.’ And it’s been fun.”

She continued, “I’ve never seen his show, but I just knew of him, and I just swan dove right on in. … His handle is ‘@hichasestokes,’ and I said, ‘Hi, Chase Stokes.’ ”

While Ballerini did not confirm if she and Stokes are dating, she did state that she is “having fun” with him. The country star added that she is approaching dating with a brand new perspective in light of her divorce from her husband of five years, Morgan Evans.

In the interview, the 29-year-old revealed that she does not consider how her ex may be reacting to her moving on so quickly “because I’m not married to him anymore and I don’t need to care about his feelings anymore.”

The three-time Grammy nominee did take a moment to clarify. “I mean that with all the respect in the world, but his journey is not mine anymore,” she said of Evans. “I hope he is protected from whatever he needs to be protected from seeing — I hope he has people in his life that help him do that — [but] that is not my job.”

Ballerini further opened up about the divorce proceedings, and said that their split came down to splitting their home or paying alimony. “‘Can you articulate to me that I have a choice right now, to [either] give up half of a house that I bought and he contributed [to], but not equal … or stay, legally, in this marriage and have public alimony hearings indefinitely?’ And they’re like, ‘That’s correct,’” she recalled. “I was like, ‘Give him the house. I want out.’”

Evans responded to Ballerini’s comments on Call Her Daddy in a statement posted to his Instagram. “It’s really sad for me to see this person, who I spent so much of my life with and love with all my heart saying things that aren’t reality and that leave out what really happened. She knows I’m not the type of guy to speak on those things publicly. If this is what she needs to heal, I hope it helps,” he wrote. “All I ask is if that you’re on my pages, please don’t be mean. Don’t be mean to Kelsea, don’t be mean to each other. Life’s too short.”

Ballerini and Evans married in December 2017, and finalized their divorce in November 2022.

Listen to Ballerini’s Call Her Daddy episode in full below.