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Stray Kids, Demi Lovato, Karol G & More Set to Perform at 2023 VMAs

South Korean boy band Stray Kids and Colombian superstar Karol G are set to perform on the MTV Video Music Awards for the first time. The show is set to air live from Prudential Center in Newark, N.J., on Tuesday, Sept. 12, at 8 p.m. ET/PT.

Italian rock band Måneskin is set to perform on the show for the second year in a row. American pop veteran Demi Lovato is set to return to the VMA stage for the first time in six years.

The fact that three of the first four artists announced for this year’s show are from outside the U.S. dramatizes how the music scene has become more global in recent years. This is a far more international cast than the inaugural VMAs in 1984, where there were five American performers (Madonna, Huey Lewis & the News, Tina Turner, ZZ Top and Ray Parker Jr.) and two Brits (Rod Stewart and David Bowie, the latter represented by a pre-taped performance from London).

Stray Kids will offer the U.S. broadcast premiere of “S-Class,” which brought them their second VMA nomination in as many years for best K-pop. The group was nominated in that same category last year for “Maniac” but lost to Lisa for “Lalisa.” “S-Class” is featured on 5-STAR: The 3rd Album, which entered the Billboard 200 at No. 1 in June, becoming the group’s third No. 1 on that chart in less than 15 months. It followed Stray Kids Mini Album: Oddinary andMaxident.

Karol G will bring “Bichota Season” to life on the VMAs stage. The singer’s Mañana Será Bonito entered the Billboard 200 at No. 1 in March, making her the first woman to reach the top spot with an all-Spanish-language album. Karol G, now in the midst of her first stadium tour, received three nominations this year – artist of the year and also best Latin and best collaboration, both for “TQG,” a collab with Shakira. This is the fourth year in a row that Karol G has been nominated for best Latin.

Lovato returns for her first VMAs performance in six years, just days before the Sept. 15 release of her remix album Revamped, which features rock versions of her hit songs. Lovato performed “Give Your Heart a Break” on the VMAs pre-show in 2012. She made her main stage debut in 2015 with “Cool for the Summer” and returned two years later to perform “Sorry Not Sorry.” The singer, who took home best video with a message in 2012 for “Skyscraper,” is nominated in two categories this year: best pop and video for good, both for “Swine.” Lovato is a 14-time career VMA nominee.

Måneskin is set to give the world-premiere performance of their new single “Honey (Are You Coming?),” which is due for release on Sept. 1. The Italian band made its VMAs and U.S. awards show debut last year when they performed “Supermodel.” They also won best alternative for “I Wanna Be Your Slave.” This year, the band is nominated for best rock for “The Loneliest,” making them the first Italian act to be nominated two years running in a main show category.

Taylor Swift leads this year’s nominations with eight nods, followed by SZA (six), Doja Cat, Kim Petras, Miley Cyrus, Nicki Minaj, Olivia Rodrigo and Sam Smith (five each), and BLACKPINK, Diddy and Shakira (four each). 

Fans can vote for their favorites across 15 gender-neutral categories, including video of the year, by visiting vote.mtv.com through Friday, Sept. 1. Voting for best new artist will remain active into the show. Nominations for social categories including group of the year and song of summer, will be announced at a later date.

MTV has yet to announce the host of this year’s show or the recipients of the Video Vanguard and Global Icon awards (though they have verified that those awards will be presented). Last year’s show was co-hosted by LL Cool J, Nicki Minaj and Jack Harlow. Those top honorary awards were presented to Minaj and Red Hot Chili Peppers, respectively.

Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are executive producers of this year’s VMAs. Barb Bialkowski is co-executive producer. Alicia Portugal and Jackie Barba serve as executives in charge of production. Wendy Plaut is executive in charge of celebrity talent. Lisa Lauricella is music talent executive.

Ariana Grande Reveals She Got a ‘Wicked’ New Tattoo: It ‘Felt Very Right’

Ariana Grande is unable to talk about her role in Wicked amid the ongoing SAG-AFTRA strike. But she can talk about her new tattoo, which just so happens to be her character in the upcoming film adaptation of the musical: Glinda the Good Witch.

The star revealed in a new interview with Allure — which predominantly focused on the release of Grande’s new R.E.M. Beauty foundation line — that she’s gotten the original Glinda illustration in L. Frank Baum’s Wizard of Oz books inked on the back of her right hand since being cast in the Jon M. Chu-directed project. “This one I knew I wanted to get for a very long time,” she told the publication, showing off her hand.

“This is my most recent one,” she continued. “I waited forever to fill up this hand. And I thought, ‘I’m gonna wait for the right thing to come along,’ and yeah, that felt very right.”

Grande has many other tattoos, including a moon and sun illustration, as well as the name of her dog, Toulouse, inked on the back of her left hand. Just about all of the fingers on both her hands are adorned with designs, too, with a cloud, a heart, olive leaves, dots, a reference to the first song on her debut album — “Honeymoon” — and a thick coverup blocking out the word “Pete,” the name of her ex-fiancé Pete Davidson, which used to preside on her ring finger.

Filming for Wicked came to a halt as a result of the writers’ strike, just a few days before the project was expected to wrap.  “We were only a few days away from being done, so we were SO close,” Chu told fans on Instagram. “It’s been very painful to put a halt to it all but we will be back! And we will finish properly strong when the time is right.”

Shot just outside of London, Wicked will be take place over two films, the first of which is slated for a November 2024 theatrical release. As Glinda, Grande will star opposite Cynthia Erivo’s Elphaba, aka the Wicked Witch of the West, with Jonathan Bailey, Michelle Yeoh, Jeff Goldblum, Ethan Slater and more fleshing out the rest of the cast.

The project certainly hasn’t gone without its share of headlines. In July, Grande and Slater were reported to be dating shortly after the “Positions” singer’s split from husband Dalton Gomez went public. Neither of the actors have confirmed their romance.

Ed & Dexter Are Back In First Teaser For ‘Good Burger 2,’ X Users React To Kel Mitchell’s “Casket Ready” Glam

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'Good Burger 2's First Trailer Has X Users Concerned

Source: Paramount+ / Nickelodeon Studios / Good Burger 2

The first look at the long-awaited (and possibly too late) sequel, Good Burger 2, has arrived.

Good Burger 2, the sequel to the cult classic 1997 film, is coming to Paramount+ this year, and it looks to recapture that feeling of the original movie while luring in some new fans.

As far as the plot for the sequel, the logline for the straight-to-streaming film says it “follows Dexter Reed (Kenan Thompson) and original cashier Ed (Kel Mitchell), as they reunite in the present day at fast-food restaurant Good Burger with a hilarious new group of employees.”

Good Burger 2 was finally announced in March and came after both Thompson and Mitchell said they were both open to bringing back the beloved characters for another film. Per Variety, joining Kenan and Kel in the new film will be “Lil Rel Howery, Jillian Bell, Kamaia Fairburn, Alex R. Hibbert, Fabrizio Guido, Elizabeth Hinkler, and Emily Hinkler as Cindy and Mindy, and Anabel Graetz as Ruth.”

Other original cast members from the first film returning are Josh Server, Lori Beth Denberg, and Carmen Electra.



Before becoming a successful box office film, grossing under $24 million against a $8 million budget, Good Burger gained its relevance as a skit on the popular Nickelodeon sketch comedy show All That. From there, it would receive cult status, with Thompson and Mitchell reviving the characters for a skit in 2015 on The Tonight Show.

Mitchell also appeared as Ed in the revival of All That in 2019.

X Users Have Thoughts About Good Burger 2

Good Burger 2 finally getting a trailer and release date is a big deal, and X users are reacting. It’s a mix of reactions ranging from excitement, confusion about why it’s happening, and thoughts about Mitchell’s makeup in the film.

Will you watch Good Burger 2 when it arrives on Paramoutn+ this fall? Let us know, and peep the reactions to the trailer below.

Photo: Paramount+ / Nickelodeon Studios / Good Burger 2

1. Interesting

iHeartMedia Announces ‘Storytime with Legendary Jerry’ Podcast

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Storytime With Legendary Jerry

Source: handout / iHeartMedia

A new iHeart Media podcast featuring veteran music executive “Legendary Jerry” Clark will focus on the history of Southern rap music with exclusive interviews and more.

iHeartPodcasts announced that they are in collaboration with Jerry Clark to release a new podcast titled Storytime with Legendary Jerry. Clark has been an influential figure in the music industry and in Atlanta’s rap scene itself, having been a VP of Promotions for Steve Rifkind’s SRC/Universal Music label and working in the same capacity for So So Def/Def Jam after being sought out by Jermaine Dupri and the late Shakir Stewart.

The podcast will feature Clark sitting down and diving into an enlightening and engrossing journey into the rise of the Southern rap music scene, done with interviews with some of its greatest artists and figures such as Jermaine Dupri, T.I., Killer Mike, Tony Draper, and more. The episodes aim to give listeners an unfettered look at what goes into the creative process for artists as well as how executives at that level work with artists and the label to produce the best results.

Clark expressed his happiness with the podcast. “I am thrilled to embark on this exciting journey with iHeartMedia,” said Clark in a statement. “This podcast is about celebrating the vibrant landscape of Southern rap and paying homage to the artists, executives, and visionaries who have shaped it. We will delve into the stories behind the scenes, offering listeners a front-row seat to the birth and evolution of this influential genre.”

 

“Southern rappers have had a strong influence on the genre and this podcast will deliver a range of informative insights and never-before-heard stories from the experts and icons for our passionate music fans who are immersed in the culture,” said Will Pearson, President of iHeartPodcasts in the press release.

“Storytime with Legendary Jerry” will make its debut on November 8, 2023. For more information on the launch and upcoming guests, check out iheartmedia.com/podcasts.

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Pay Me: Meek Mill Argues With Sneaker Reseller Over Pair of Air Jordan 4 SB’s

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Meek Mill at Got Sole

Source: @gotsole / Instagram

Sneakerheads are all too familiar with the struggle of having to pay resale prices for grails that they just couldn’t get for retail due to sneakerbots, backdooring employees, etc. but apparently Meek Mill isn’t too fond of paying two or three times what a pair of Jordan’s cost and let a reseller know as much.

In a video making the rounds on the internet, the “Blue Notes” rapper was caught on video arguing with a sneaker reseller at the Got Sole sneaker convention in New York City over the price of a pair of Air Jordan 4 SB’s which retail for $225, but resell for $400+ (prices differ depending on size). Seemingly upset that the reseller was asking for $500 for the pair, Meek complained about the price saying, “I could buy these at the store right now for $300… That’s a bad move, that’s a bad sell. I’m going to buy it from you. I might come back and buy more. Now I’m going to the next table and might spend $5,000.”

Sneakerheads know that $500 for the pair sounds about right given its rarity and popularity, but our question is, which store still has these grails on the shelves for $300? Is Meek sure that he’s getting a legit pair whether at said store or even at Got Sole? Does he know that bootleggers actually updated their fugazi pairs of “SB” Air Jordan 4’s to match the authentic pairs down to the stitching? We do.

Telling the reseller he had to teach him “how to hustle,” Meek ultimately ponied up the $500 for the sneakers but added ” You’re supposed to give it to Meek Mill for the low” saying had he given him a better deal he might’ve come back and bought more kicks off of him.

Meek truly moving out here like he isn’t familiar with the reselling game of the sneaker culture. Resellers will hit up rappers for more money if anything. Never forget that years ago Rick Ross paid $400 for a pair of Air Jordan 6 “Maroon”‘s at Flight Club when they were still sitting on store shelves for $200 at the time. That’s just the game.

Check out Meek Mill’s interaction with a sneaker reseller below and let us know your thoughts on the situation. Is Meek right or is he tripping? Sound off in the comments section below.

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Ms. Lauryn Hill Announces ‘Miseducation of Lauryn Hill’ 25th Anniversary Tour With Fugees

Ms. Lauryn Hill is hitting the road, and this time she’s bringing along some very special guests — the Fugees. In honor of the 25-year anniversary of her landmark album Miseducation of Lauryn Hill, she will be embarking on her first world tour since 2020’s Ms. Lauryn Hill Live in Concert trek, she announced on Tuesday (Aug. 22).

The Miseducation of Lauryn Hill 25th Anniversary Tour kicks off at Mystic Lake in Minneapolis, Minn., on Sept. 8, and closes in Climate Pledge Arena in Seattle on Nov. 9.

“The Miseducation of Lauryn Hill is and was a love song to my parents, my family, my people, my musical and cultural forebears, my teachers, my loves, my Creator. I wrote love songs and protest songs — (still love songs) about the subjects and interests that inspired and moved me. I was confident that what inspired me would resonate with an audience that had been led to believe that songs of that kind could only live in the past,” she said in a statement reflecting on the impact of her album. “I loved music, I loved people, I truly felt grateful to God for my life, and genuinely blessed to have a platform where I could share wisdom and perspective through music. I felt a charge to challenge the idea that certain kinds of expression and/or certain kinds of people didn’t belong in certain places. I loved showing what could work or happen provided there was imagination, creativity and LOVE leading the way.”

Grammy-winning reggae star Koffee will open on her stops in Australia Oct. 3 and Oct. 5. Fugees — the Grammy-winning, genre-bending musical collective of which Hill is a part along with Wyclef Jean and Pras — will reunite for their first tour in years to co-headline all U.S. and Canadian dates. (Pras was convicted in April in his political conspiracy case, and could face up to 20 years in prison. The announcement did not address whether the rapper will join the tour.)

There are currently 17 total dates for the Miseducation of Lauryn Hill 25th Anniversary Tour.

The Miseducation of Lauryn Hill, Hill’s debut solo album, arrived on Aug. 25, 1998. The album debuted atop the Billboard 200, making her the first solo female rapper to peak or debut at No. 1 on the ranking. The album spawned three singles that hit the top 40 of the Billboard Hot 100: “Doo Wop (That Thing)” (No. 1, two weeks), “Ex-Factor” (No. 21) and “Everything Is Everything” (No. 35). The Miseducation of Lauryn Hill won Hill five Grammys in one night, making her the first woman to do so; her album is also the first hip-hop record to receive the Grammy for album of the year. Now RIAA-certified Diamond, countless artists continue to cite The Miseducation of Lauryn Hill — which was added to the Library of Congress in 2015 — as a formative and highly influential body of work.

Over the past few months, Ms. Lauryn Hill has made a number of appearances at performances across the United States to celebrate the album’s anniversary. At Hip-Hop 50 Live at Yankee Stadium in The Bronx, N.Y., Hill surprised attendees as a guest during Nas’ set. She wore a hot pink blazer and staggeringly high stilettos as she tore through a medley of her biggest solo and Fugees hits. In June, Hill headlined the Roots Picnic festival, reuniting with the Fugees for the first time since 2021.

Here are all the dates for The Miseducation of Lauryn Hill 25th Anniversary Tour:

  • Sept. 8 – Minneapolis, MN @ Mystic Lake
  • Sept. 23 – New York, NY @ Global Citizen Festival
  • Oct. 1 – Gold Coast, AUS @ Promiseland Festival
  • Oct. 3 – Melbourne, AUS @ Rod Laver Arena (with Koffee)
  • Oct. 5 – Sydney, AUS @ Kudos Banks Arena (with Koffee)
  • Oct. 7 – Auckland, NZ @ Eden Festival
  • Oct. 17 – Newark, NJ @ Prudential Center (with Fugees)
  • Oct. 19 – Brooklyn, NY @ Barclays (with Fugees)
  • Oct. 21 – Washington, DC @ Capital One Arena (with Fugees)
  • Oct. 23 – Philadelphia, PA @ Wells Fargo Arena (with Fugees)
  • Oct. 26 – Toronto, ON – Scotia (with Fugees)
  • Oct. 28 – Chicago, IL @ United Center (with Fugees)
  • Oct. 30 – Fort Worth, TX @ Dickies Arena (with Fugees)
  • Nov. 2 – Denver, CO – Ball Arena (with Fugees)
  • Nov. 5 – Los Angeles, CA @ Kia Forum (with Fugees)
  • Nov. 7 Oakland, CA @ Oakland Arena (with Fugees)
  • Nov. 9 – Seattle, WA @ Climate Pledge Arena (with Fugees)

Know the Difference Between Corridos, Norteño and Sierreño? Our Mexican Music Dictionary Breaks Down the Genre’s Styles

Regional Mexican music is dominating the Billboard charts thanks to artists such as Peso Pluma, Fuerza Regida, Carin León, Banda MS and Edén Muñoz. Overall, the Mexican style is having an unprecedented year, with consumption up 42.1% so far in 2023, outpacing all genres except K-pop, which is up 49.4%. As of July 15 alone, 27 Mexican regional tracks entered the Billboard Hot 100.

But what, exactly, is Mexican music — or as it is better known in many places, regional Mexican music?

The general term encompasses many subgenres, from corridos and mariachi to norteño and banda. Historically, Mexican music — alive for more than a century and a half — has had a strong presence on both sides of the U.S.-Mexico border. Mariachi was symbolic of Mexico internationally, with which the country was recognized by outsiders. It is arguably the most international Mexican style, thanks to legends such as Vicente Fernández — and, before him, Pedro Infante, Jorge Negrete and José Alfredo Jiménez, during the great Golden Age of Mexican cinema in the 1950s.

Two decades ago, the rise of Sinaloan banda and norteño music (named after the region where it was born) came to complement the strength of Mexican music with new sounds and new forms.

For example, pioneering artists like Sinaloa native Ariel Camacho led the sierreño style with Los Plebes del Rancho. Although his life was cut short at the age of 22 in 2015, years later he inspired a whole group of Generation Z musicians, such as Ivan Cornejo and Yahritza y Su Esencia, who have brought the movement to the masses. Similarly, Sonora-born Natanael Cano, also inspired by Camacho, revamped the corridos with his own tumbado version and gave them a more streetwise approach, closer to the current generation.

Mexican music has gone from being a niche genre to securing a global audience thanks to a traditional musical base such as Banda MS or the revolutionary new approach of Peso Pluma. Over the last five years, the genre grew 604% in Mexico, compared to 212% in the United States and more than 400% globally on Spotify.

“Música mexicana has gone through a similar evolution that reggaetón also went through when it blew up; [the artists have] modernized the way they look, the way they write lyrics, creating a movement for their generation,” Maykol Sánchez, head of artist and label partnerships for Latin America and U.S. Latin at Spotify, previously told Billboard. “It has been a long time coming, and Mexican being such a strong culture in the U.S. with the population, it just makes sense.”  

Across the border, in the United States — home to the second largest Mexican community in the world — this genre is constantly evolving and continues to be the soundtrack of multigenerational households. Below, Billboard Español dissects the nuances and rhythms that exist within the burgeoning Mexican music scene.

— With additional reporting by Griselda Flores and Isabela Raygoza.

Cam’ron & Mase ‘It Is What It Is’ Sports Talk Show Signs 8-Figure Deal: Report

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Cam'ron & Mase's 'It Is What It Is'

Source: Legion Media Group / Legion media group

Cam’ron and Mase are getting to the bag together like it’s 1997 again. 

The two Harlem natives have reportedly signed an 8-figure deal with Underdog Fantasy for their hilarious sports talk show, It Is What It Is.

According to a press release shared with HipHopWired, the partnership will last at least 18 months. The highly popular sports talk show, is hosted by Cameron “Cam’ron” Giles, Mason (Ma$e) Betha, and Treasure “Stat Baby” Wilson. “Thank you Nick (Nicholas Green of Underdog Fantasy),” said Killa Cam in a statement, “We appreciate you seeing the true value of ‘It is What it Is.’” 

The Brooklyn-based sports platform Underdog Fantasy has cosigned other major sports platforms like Gil’s Arena hosted by former NBA star Gilbert Arenas. It’s a fast-rising sports betting platform available in most states. One can start making bets at eighteen (except for MA and AZ where you have to be 21+, and AL & NE where you have to be 19+).

The two rappers came up early in their careers in Harlem and despite a public split that even spilled onto wax in 2017 (and before), the two childhood friends squashed their beef more than a year ago and came together to work on this sports podcast which was free on YouTube and funded by Cam’ron. 

The former Roc-a-Fella rapper told Good Day New York in May that he was courting offers from interested investors. 

“A lot of n-ggas hollerin’ at me to try and buy my show or make my show a part of what they’re doing. And listen, I appreciate the love, I appreciate the interest and everything else. This is fully funded by me. I didn’t go get no help. I ain’t got no partners. I ain’t got no bank,” he explained.

“They came and did all this shit and y’all gonna have to offer something I ain’t got. Now you don’t know what I got, but you could assume what I got. I’m not gon’ be unreasonable but you gotta be fair. But right now, with the time being, we gon’ have fun.”

Cam told Good Day New York that his sports debate talk show isn’t the only item that he had been getting offers on. He claimed that he regularly receives offers to buy his iconic pink fur coat—with one recent offer being $300,000. 

“The people who offered it to me, I didn’t feel they deserved it,” Cam said. “It was more of a stat to them like, ‘I bought Cam’s jacket.’ It wasn’t really like they appreciated where that jacket came from.”

The jacket was recently immortalized in a New York City Transit MTA card in celebration of Hip-Hop’s 50th anniversary. 

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Drake Shouts Out LeBron James During L.A. Show: ‘It’s An Honor to be Inside His Building’

Normally, when Drake pulls up to a venue the room belongs solely to him for the night. But on Monday (Aug. 21) when the Six God’s It’s All a Blur tour touched down at Los Angeles’ Crypto.com Arena, he was more than happy to share the spotlight with the venue’s resident big dog: LeBron James.

According to ET, the Lakers superstar and his son, Bronny James, 18, walked into the venue behind Drake, who escorted them through the crowd to their VIP seats and hugged both men before starting the show. And then, during the concert, Drake paid homage to the NBA legend who has had his back from day one.

“In 2009, when nobody believed in anything I had going on, that same guy showed up to a release party for a mixtape that was called So Far Gone,” Drake said of the four-time NBA champ. “He came all the way to Toronto, Canada, to support me when I was trying to figure out how I could live my dreams. And so tonight, however many years later, it’s an honor to be inside his building while we’re both still on this earth. I gotta do this building justice tonight. So I came to L.A. and I’m about to give you everything I got, I promise you that.”

ET also reported that LeBron later shared some footage from the show’s after-party on his Instagram Story, which appeared to show that the celebration went late into the night, or morning, based on the 5:17 a.m. timestamp and the message, “No excuses. Just work. Say less.”

Drake even rocked the Lakers’ colors for the show in a nod to the home team, strolling out of the locker room in yellow sneakers and shirt and a purple jacket/pants combo. The show also marked Bronny James’ first major public appearance since the University of Southern California Trojans freshman guard suffered cardiac arrest during a practice last month.

Also on Monday night, Drake revealed the too-cute cover art for his upcoming For All the Dogs album, which he said was created by his five-year-old son, Adonis.

Cheryl ‘Salt’ James and Chuck D Bring Hip-Hop History to Guild of Music Supervisors Conference

As Southern California braced for its first tropical storm in 84 years, Salt-N-Pepa’s Cheryl “Salt” James made history as the first female keynoter at the Guild of Music Supervisors’ (GMS) ninth annual State of Music in Media Conference (Aug. 19). Her invigorating speech fittingly kicked off the daylong event at The Los Angeles Film School in Hollywood.

In addition to a suite of panels celebrating the 50th anniversary of hip-hop, the conference schedule — a collaboration between GMS and L.A. Film School — was packed with sessions ranging from “Music Clearance 101” and “The Global Craft of Music Supervision: We Are Worldwide!” to “AI and the Art of Music Supervision: Finding Harmony in the Age of Automation” and “The Ethics of Music Supervising Projects That Tell Diverse Stories.” Among the host of industry participants and guests: rap pioneer/Public Enemy frontman Chuck D, Joel C. High of Creative Control Entertainment (a GMS founder and its outgoing president), Stax Records icon/Songwriter Hall of Famer David Porter, Format Entertainment’s Julia Michels, producer Steve Schnur (Star Wars Jedi: Survivor), Singularity Songs founder/president Andre Marsh and Cue the Creatives founder Qiana Conley Akinro.

Lindsay Wolfington and Joel C. High

Lindsay Wolfington and Joel C. High

Khalid Farqharson

Just before the keynote speech, the ongoing challenges facing music supervisors during the WGA/SAG-AFTRA strike were addressed by incoming GMS president Lindsay Wolfington and High. Speaking to the attendees, the pair referenced a page in the conference booklet featuring a list of resources for strike-impacted workers. The intro to the page said in part, “Music supervisors do not have a union and the AMPTP and Netflix continue to refuse to recognize a Music Supervisior union. We continue in our fight … and GMS fully supports this mission.”

It was also announced that Heather Guibert is the GMS board’s new vp.

Here are a few more highlights from GMS’ 2023 State of Music in Media Conference:

‘The Showstopper’

Walking onstage to rousing applause, James riffed on a phrase from the Salt-N-Pepa classic “Shoop” (“Here I go, here I go …”) then asked the audience a question. “Can we not call me the keynote speaker?” said a smiling James. “That makes me nervous. I just came here to talk to you.”

And that she did, taking the audience back to her growing up on Motown and jazz in Brooklyn. Then she heard The Sugarhill Gang on the radio in 1979. Before segueing into an impromptu audience rap-along to that group’s “Rapper’s Delight,” James said, “I fell in love even more [with the fledgling genre]. There was something about it that just grabbed me deep in my heart.”

After sharing milestones that the Grammy Award-winning group has achieved during its barrier-breaking 38-year career, starting with 1986 debut single “The Showstopper,” James noted, “I remember the question journalists used to ask in the beginning, ‘Will hip-hop last?’ Now we’re here 50 years later, growing from a novelty genre into a whole entire culture. Hip-hop started a whole movement from fashion, movies, politics and beyond to becoming the music of a generation. I would go so far as to say it’s actually shaping generations.”

Drawing a through line between hip-hop’s evolution and that of music supervision, James concluded her keynote by adding, “I know we all can relate to having good intentions and then possibly becoming jaded in our different vocations or callings. But when something is our calling and it gets hard, we have to just put one foot in front of the other and keep going because this is what we’re called to do.”

The Next 50 

“The Global Impact of Hip-Hop: Passing the Torch for the Next 50 Years” was the first in the day’s quartet of sessions dedicated to the genre and the fact — as noted in the conference booklet — that “hip-hop has proven itself to be a soundscape for any genre of music and can be used to tell any story.” Kobalt Music Publishing’s senior vp of global creative Chris Lakey moderated this panel, orchestrating a conversation between artist Igmar Thomas, Peermusic Publishing vp of A&R Tuff Morgan, En Homage artist/producer Camille “Ill Camille” Davis and artist/educator Medusa aka The Gangsta Goddess.

Lakey questioned the panelists on a variety of subjects from their first inkling of hip-hop’s international reach beyond its Bronx birth to trends/hybrid sounds they’re seeing on the horizon. Asked to share some of the hottest areas they’re most excited about in terms of hip-hop’s evolving sound, the panelists shouted out locales such as Ghana, Nigeria, Johannesburg, London, Mexico City and Jamaica. “Every single piece of music that’s out today has undertones of hip-hop,” said Morgan. “It’s influenced every genre at this point.”

Global Impact of Hip Hop

Global Impact of Hip Hop

Jay Farber

Medusa and Davis also advocated for more female presence in the hip-hop arena. “I definitely want there to be more reverence for female producers and MCs,” said Davis. “I want more women to experiment with the music. There are women that I revere, the same way that I revere [late hip-hop producer] J Dilla, who are constantly making music but you don’t hear about them. I would like more women to make DJ and MC collectives. I just want more of that energy where we take more ownership, and autonomy over the sound, the brand, the look; you feel us and see us in everything. I want more women in hip-hop to put their flag down.”

Lorrie Boula, Chuck D and Carol Dunn

Lorrie Boula, Chuck D and Carol Dunn

Jay Farber

Rounding out the day’s quartet of hip-hop sessions: “Fight the Power: How Hip-Hop Changed the World” featuring Channel Zero.net co-founders Chuck D and Lorrie Boula with Human Worldwide’s Carol Dunn as moderator; “The Origins of Hip-Hop” featuring James, Berklee College of Music’s John Paul McGee, artist/Likwit Radio’s King T, Salamani Music’s Amani “Burt Blackarach” Smith and composer Jae Deal; and “The Golden Age of Hip-Hop: A Cultural Phenomena” with moderator/Moonbaby Media’s Angela “Moonbaby” Jollivette, television host/activist Ananda Lewis, veteran A&R executive Dante Ross, Universal Hip-Hop Museum OM/curator SenYon Kelly, DJESQ’s Paul Stewart and Rich + Tone Productions’ Rich & Tone Talauega.

Close-Up on Daisy Jones

One of the afternoon’s popular offerings was the session spotlighting the hit television series Daisy Jones & the Six, adapted from Taylor Jenkins Reid’s novel of the same name about a ‘70s band. The session centered on what’s involved in “preparing for successful on-camera performances” as outlined in the conference program. Moderator/music supervisor Amanda Krieg Thomas of Yay Team Inc. was joined by Daisy Jones’ music supervisor Frankie Pine of Whirly Girl Music and Lauren Neustadter, president of film & TV for Reese Witherspoon’s Hello Sunshine production company. Among the show’s nine 2023 Emmy Awards nominations are nods for outstanding limited or anthology series, outstanding music supervision and outstanding sound mixing.

Neustadter spoke first about the show’s origin and the challenge of doing on-camera performances. “My husband read the book and created the show. But we had no idea really of how to do a project that was music driven in the way that this is. But we also knew that we had carte blanche from Taylor. She said, ‘I’m excited for you guys to work with experts in the music field to actually bring the soundtrack and the different albums in the book to life on screen.” 

So the next move was to bring in showrunner Will Graham. “We chose him for a bunch of reasons,” said Neustadter. “But one of them was he had worked on Mozart in the Jungle, so he knew how to do a show that had a huge music component. And the first person that Will introduced us to was Frankie.”

Picking up the story, Pine said, “The first thing that I did was put together a list of executive music producers that I thought would be right for the time period; to be able to give us that ‘70s vibe, but also not pigeonhole us too much into that world where these songs [can] kind of live outside of the ‘70s. After reading the book, the one thing I wanted … was for this to feel organic and real. I wanted everybody that watched it to think literally in their minds, ‘This band was in the ‘70s? I swear I missed this band.’”

Pine also shared a major lesson from her experience. “The sooner you can get [started] with an on-camera project the better. Because that gives you all kinds of time to curate and work not only on the music but to also take your time in assembling the right music team and giving your actors [enough] time. That really is the key to a successful run.”

Hired in March 2019, Pine initially wanted to spend four months with the actors. Then she and Neustadter received an unexpected extension when their April 2020 shoot start was delayed by the pandemic. So music lessons were done instead over Zoom. In addition to explaining the genesis of the on-camera performances in two show clips that were shown, Pine and Neustadter touched on several other topics such as Pine collaborating in the casting and writing process as well, mic tips and why trust is an important factor.

“What we witnessed was these actors becoming musicians and these musicians becoming a band,” said Neustadter. “It was totally awesome.” She also noted that Pine will be working with Hello Sunshine on two more productions, one of which is Run, Rose, Run. Starring Dolly Parton, the upcoming show is an adaption of the same-titled book by Parton and James Patterson. Parton also released a companion album to the book in 2022.