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Spanish Is Now the Second Most Consumed Language for Music in the World 

Share of streaming among the top 10,000 tracks measured by Luminate in its recently-released 2023 Year End Music Report went down by 3.8 percentage points since 2021. Which begs the question: Where did that 3.8% go?  

It went fully into the streaming share of Spanish language tracks, which went up by 3.8%. 

Indeed, today, Spanish is the second most consumed language in music, both in the U.S. and globally.  

In the United States, the top three languages in music consumption by percentage of the total are, of course, English (88.8%), followed by Spanish (8.1%) and Korean in a distant third (0.7%).    

The most recent numbers show Spanish language music’s market share among the country’s most popular songs almost doubled over the past two years — jumping from 4.2% of the top 10,000 tracks in 2021 to 8.1% in 2023. Overall, consumption of Latin music in the U.S grew by 19.4 billion on-demand audio streams in 2023, a 24.1% jump. In total number of streams, it was second in growth only to country, which grew by 20.4 billion streams. 

Worldwide, English-language music consumption among the 10,000 most listened to tracks fell substantially in 2023, from 67% in 2021 to 54.9% in 2023. Spanish-language music consumption also dipped, from 12.4% in 2021 to 10.1% in 2023, while consumption of music in Hindi grew from 6.1% to 7.8%, and in Japanese from 1.3% to 2.1%. However, all told, Spanish is still the second most listened to music language in the world, according to the study. 

In the U.S., Spanish-language music’s growth has been a very gradual process that’s come with the growth of streaming, a bigger Latin population, and with a major cultural shift that accepts that there are more cultures and languages that can coexist. Chief among them is Spanish, which benefits from being the lingua franca of an entire continent, plus Spain. While Latins are not monolithic, as many have long pointed out, they are all (with the exception of Brazilians) united by language; go to any Latin music concert in the U.S., and you’ll find a plethora of nations gathered under the same roof enjoying the same music, regardless of its origin.  

The shift in consumption has been noticed by mainstream labels; 25 years ago, Latin acts like Shakira and Ricky Martin, had to record in English to garner widespread promotion. Spanish, the language which has long defined “Latin” music, was conversely, widely seen as stepping stone on the path to international superstardom but not as the goal.  

Today, for the first time, mainstream labels are signing and developing artists who record solely, or almost solely in Spanish, such as Yahrtiza y su Esencia to Columbia Records and Xavi to Interscope.   

There is strength in numbers, and those numbers opened the door for Latin artists to scale the charts by singing only in Spanish, as well as for predominantly Spanish-language series –like “Narcos” and the new “Griselda”—to score big viewing numbers despite what many would have perceived as a language barrier years ago.  

But clearly, today there is a growing number of non-Spanish speakers who also listen to music in Spanish. According to recent consumer research insights from Luminate, for example, 25% of U.S. music listeners (ages 13+) said they engage with Spanish-language music, even though Hispanics account for 19% of the population.  

People may not speak Spanish, but they’re definitely listening to the music.

The Pokémon Company Is Putting On Its Detective Pikachu Hat & Investigating ‘Palword’

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Pokémon Company Investigating 'Palworld' Plagirism Accusations

Source: CHRIS DELMAS / Getty / Palworld

The Pokémon Company has seen enough and is looking into the viral game Palworld.

2023 ended with a huge gaming scam with The Day Before. Could we be on the verge of seeing a popular video game being exposed for stealing early in 2024?

Since the arrival of Palworld and its meteoric rise, many have been keeping their eyes peeled and ears opened, wondering if The Pokémon Company would have anything to say about the obvious Pokémon-“inspired” survival game.

Thursday night, The Pokémon Company broke their silence on the matter. In a statement, the game studio says it will investigate Palworld and “take appropriate measures” if it finds anything that looks like the game infringes on its intellectual property.

Since launching in early access on Friday, Jan. 19, numerous claims of plagiarism have been lobbied at the game, specifically regarding the design of the Pals, the creatures players can capture, collect, and battle.

While the game is clearly a riff or parody on Pokémon, other gameplay designs like crafting, arming your characters, and Pals with guns, as well as base-building, put the game in the same breath as other survival titles like Valheim and Ark.

Still, that didn’t stop loyal fans of Pokémon from contacting The Pokémon Company. Like loss prevention at your favorite clothing store that allows thieves to steal so they can build a case, they are watching and seemingly letting Palworld do the same.

The statement reads in full:

We have received many inquiries regarding another company’s game released in January 2024. We have not granted any permission for the use of Pokémon intellectual property or assets in that game. We intend to investigate and take appropriate measures to address any acts that infringe on intellectual property rights related to the Pokémon. We will continue to cherish and nurture each and every Pokémon and its world, and work to bring the world together through Pokémon in the future.

Nintendo has already shut down a Pokémon mod introduced into the PC version of the game, and the creator of the mod announced that the company notorious for coming after people for “abusing” its intellectual property did hit him up.

Speaking with Stephen Totilo of Game File, former head of The Pokémon Company’s legal team from 2008 to 2020, Don McGowan, shared his thoughts on Palworld, saying, “This looks like the usual ripoff nonsense that I would see a thousand times a year when I was Chief Legal Officer of Pokémon,” he said. “I’m just surprised it got this far.”

Palworld Is DOING NUMBERS

Despite all that, Palworld is doing insane numbers that titles like Marvel’s Spider-Man 2 have done, but just in a matter of days.

On its official account, the game celebrated the milestone of selling over 8 million copies in less than six days, and that could be even more thanks to all the hoopla surrounding the game.

The game is also available on Xbox Game Pass, and we have no clue how many subscribers are playing it there, and that could also be in the millions.

We want to see how this plays out and if The Pokémon Company’s investigation exposes some bad faith acting on Palworld’s developer Pocketpair’s part.

Until then, the video game streets are talking. You can see those reactions below.

3. Howling

5. So unserious, lol

Taylor Swift Alleged Stalker Facing Felony Charges After Third Arrest Near Star’s Manhattan Home

A man charged with stalking Taylor Swift outside her Manhattan home was arrested for a third time Wednesday shortly after he was released from police custody, meaning he’s facing new felony charges that could keep him behind bars for years.

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David Crowe, 31, had already been arrested on Saturday and Monday outside Swift’s TriBeCa apartment building and charged with misdemeanor stalking and harassment. But after he was released following an arraignment hearing on Wednesday, he apparently bee-lined back to the same location.

Police say they responded to a 911 call around 2:30 pm about a disorderly male in the area of Swift’s apartment. Though Crowe was gone when they arrived, police say he later turned himself in and was arrested for violating the strict protection order imposed on him as a condition of his release.

In addition to the original charges, Crowe is now facing four counts of criminal contempt in the first degree, a spokesman for the New York Police Department confirmed to Billboard – a felony that can result in as much as a five-year prison sentence. It’s unclear if the new counts are bail-eligible under New York state law, which would make it harder for Crowe to seek another quick release.

Crowe could be arraigned in Manhattan court on Thursday or Friday on the new charges. Manhattan prosecutors declined to comment on Crowe’s latest arrest.

The Seattle native was first arrested on Saturday afternoon, police say, after they responded to a 911 call regarding a “disorderly person” near Swift’s apartment. Crowe had allegedly “attempted to open a door to a building at the location” and was taken into custody on a previous arrest warrant.

Then on Monday evening, witnesses reported an “emotionally disturbed male acting erratically” near the same location, police say; officers then spotted Crowe “harassing multiple complainants” and he was taken into custody.

Following that arrest, Crowe was charged with one count of stalking in the fourth degree, one count of harassment in the first degree, and one count of harassment in the second degree.

In charging documents, prosecutors say that a security guard for an unnamed individual — presumed to be Swift — reported that Crowe has been spotted near Swift’s apartment roughly 30 times since late November and that on multiple occasions he had stated that he was there to speak to the same unnamed individual. The security guard reported that he had “asked the defendant not to approach the building or to leave the immediate area surrounding the building” on 10 separate occasions.

If convicted of those original charges — all misdemeanors — Crowe faces up to three months in prison for both the stalking count and the first-degree harassment count. If convicted on the second-degree, Crowe faces up to a year in prison.

Nicki Minaj Responds To Rehab Rumors Ahead Of Tour

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Nicki Minaj is preparing to tour the world in support of her latest studio album, Pink Friday 2, but given her level of fame, she also has to contend with attacks on her character. After a gossip blog alleged Nicki Minaj needed rehab before hitting the road, the Queens superstar responded to the claims.

By way of the blog CrazyDaysAndNights, the author of the site posted a “blind item” which was suggested to be about the popular music star and later disscusted on the @CelebriTEAblinds TikTok page.

“Speaking of horrible people, this foreign-born former A+ list rapper definitely needs rehab before she tries to do a tour. It will be awful,” read the blind item post, which seemingly appears to be scrubbed from the CrazyDaysAndNights page according to our search efforts.

@CelebriTEAblinds elaborated on the rumor in the video below, which garnered a reply from Minaj.

The account then posted a direct message from Minaj and recorded another video explaining their side and also confusion over Minaj’s comment, which read, “Once ugly disease allegedly is being paid to get uglier.”

The account then attempted to decipher a comment from Minaj reading “Allegedly they are sucking someone’s dick & being paid to try and tear down a tour. SOLD OUT. SOLD OUT. SOLD OUT. Allegedly you have a disease?” which can be seen in the clip below.

To help clear up any confusion, Minaj let it be known that she’s referring to @CelebriTEAblinds as “ugly” due to discussing the blind items. As is the case with content like this, @CelebriTEAblinds is angling this to get more views on their page and even explaining what a blind item is to the unfamiliar.

Check out the final salvo in the discussion from Nicki Minaj below.

Photo: Jason Koerner / Getty

Justin Timberlake Reveals He Wrote ‘100 Songs’ for New Album ‘Everything I Thought It Was’

Justin Timberlake wanted only the best of the best for his newly announced album, Everything I Thought It Was. In a new interview with Zane Lowe for Apple Music 1, the 42-year-old pop star revealed he had to make some drastic cuts to his collection of songs recorded in the years since his last project in order to whittle them down to just 18 for his highly anticipated upcoming record, which finally arrives March 15.  

“I worked for a long time on this album and I ended up with 100 songs,” he said. “So narrowing them down to 18 was a thing, and then, yeah, I’m really excited about this album. I think every artist probably says this, but it is my best work.” 

“I think there are moments that are incredibly honest, but also, there’s a lot of f–king fun on this album,” added the former boy bander. 

The new interview comes on the heels of Timberlake’s new single “Selfish,” released Thursday (Jan. 25), just days after the star debuted the track live at his concert in Memphis. Everything I Thought It Was will mark his first solo LP since 2018’s Man of the Woods, which debuted at No. 1 on the Billboard 200.  

“I think that’s where I came up with the album title, with everything I thought it was,” the Trolls star told Lowe. “I was playing it for people around me. They’re like, ‘Oh, this sounds like everything we know you for.’ And then another friend of mine was like, ‘Oh, this sounds like everything I thought I wanted from you.’ It was like that sort of phrase, in one way or another, was in the air.”  

“I thought to myself about how some of the songs are more introspective and some of them are more what I think people know me for,” he added. 

Timberlake will help usher in his new era by serving as musical guest on this weekend’s episode of Saturday Night Live, which will be hosted by Dakota Johnson. The “SexyBack” singer teased that while he decided against helming the show, he might just appear at other points throughout the show. 

“I flirted with the idea of, should I host or ask to host? And then I just thought, ‘No, this album is really special to me in a different, different way,’” he said. “I also cannot imagine that I won’t get pulled into a sketch or two. It’s only natural — and I’m here for it. That’s always fun, SNL, for me, in any capacity. I’ve hosted five, but I don’t even know how many times I’ve been on the show.” 

Meet the Father-Son Studio Engineers Music’s Superstars Rely On

As two of the music industry’s most in-demand studio engineers, Serban Ghenea and his son Alex Ghenea are accustomed to being grilled about their signature techniques, as if making a hit record is about following some mysterious magic recipe.

The truth, says Serban, 54, is both simpler and a bit more complicated than that. “It always comes down to what the artist is looking for, or the producer, and how to get there. And that means a lot of different things for different artists.”

It’s reasonable enough to think the Gheneas have some secret sauce. With a credit list that spans the mightiest voices in pop past and present — including Taylor Swift, Michael Jackson, Adele, Bruno Mars and Justin Timberlake — and a staggering 19 Grammy Awards, Serban is one of the most prolific engineers in the world.

Alex, 28, has been a rising star ever since he remixed Adam Lambert’s “Better Than I Know Myself” in 2012 at age 15; since then, he has amassed a résumé of blockbuster credits with the likes of Ariana Grande, Khalid, blackbear, P!nk, Katy Perry and Selena Gomez.

These days, the Gheneas — who take on projects independently, though they informally weigh in on each other’s work — both are based at MixStar Studios, a private facility in Virginia Beach, Va., operated by Serban and Grammy-winning engineer John Hanes. Recent MixStar projects include The Rolling Stones’ “Angry” (mixed by Serban) and Halsey and Suga’s “Lilith (Diablo IV Anthem)” (remixed by Alex).

At this year’s Grammys, the two have eight nominations between them — including competing nods (two for Serban, one for Alex) in the new best pop dance recording category. That’s already cause for celebration for the duo, who are characteristically humble when considering the possibility of both father and son taking home trophies. “We’ll figure that out if that happens,” Serban says. “I don’t want to jinx it.”

Alex, you grew up in the studio, watching your dad. Serban, what did you think when he started to express an interest in the work?

Serban Ghenea: From way back in the day, I would check my mixes in the car, listen to what I was working on the day before. It’s part of the process. He was in a car seat, and he’d be sitting there, listening, and asking, “What’s that sound?” And I’d be, “Oh, that’s a triangle.”

And he was interested in music. He played drums; he started playing early. By the time he was 16, I got him Logic and a Mac, just to learn to mess with it. I didn’t expect much, but next thing I know, I come in one day and he’s working on something that sounded familiar.

Alex Ghenea: A Demi Lovato song.

Serban: Yeah, “Skyscraper.” He found an a cappella [recording] online and built a whole new track around it, just with Logic. I was like, “Holy sh-t, what are you doing?” He said, “I’m just playing around.” I said, “Here, listen to these songs and see if you can figure out how they make them and try to re-create it.” And so, he did a remix. I never explained how to do that, and never expected it. We sent it over to Disney —

Alex: It led to an Adam Lambert remix.

Serban: That opened the door for him doing a ton of remixes.

Alex: I think I was about 15 years old.

Did your dad have to explain to you that this wasn’t the typical career trajectory?

Alex: When I was a kid, I remember specifically, he said, “Forget about music; you should go study business or go be a lawyer,” and I actually ended up going to business school and studying marketing and I married a lawyer. So, I kind of took his advice.

Serban: He was on a path of doing remixes, and he was collaborating with a bunch of different people. Then, when COVID-19 happened, he was living in Los Angeles, and he came back [to Virginia Beach] that March and then the lockdown happened. He never went back to L.A. A lot of people that he was working with were writers; he would do the demos and rough mixes. So, when he was here, he just started to do that work, and it turned into mixing. And then, next thing you know, he was doing… What was the first big one?

Alex: [Blackbear’s] “hot girl bummer” with Andrew Goldstein, whom I’d met many years prior, during a writing-producing phase when I was living out in L.A.

Serban, in what ways have you passed your craft on to Alex?

Serban: The technical part of it he kind of just absorbed, being around and seeing it being done. I’d let him pick apart sessions and look at how things were put together. And I mean, anyone can learn that. The hard part is the aesthetic and trying to figure out what you should do. What do you like? What do you think people like? What do you react to? You only get that through experience and through listening.

Alex: Some of that early advice he gave me was, “Listen to a lot of music. Listen to stuff you like, listen to stuff you don’t like, listen to new stuff, old stuff.” You have to have a very wide palette of things to reference when you’re working on all sorts of songs and genres.

How much do you work together in the studio?

Alex: We don’t specifically work together, but now we’re sometimes on the same albums. Like with Tove Lo [Dirt Femme], I did a good bit, and he did some. Troye Sivan [Something To Give Each Other], that was about half and half. So, we’re working on the same projects, but it’s more of, I’d say, a collaborative thing. If I’m working on something and I’m like, “I think I’m at a good stopping point,” or, “I don’t know where to go next,” it might be cool to go play it for my dad.

Serban: We have the same manager, but Alex has his own clients. I have my own clients.

Alex: The biggest collaboration is probably figuring out what we’re eating for lunch at the studio.

Serban and Alex Ghenea: Their Client Cosmos

Serban and Alex Ghenea have extensive mixing resumes — including shared clients like Ariana Grande, P!nk and Halsey.

blackbear: Gilbert Flores for Variety. Bruno Mars: Kevin Mazur/Getty Images. Cardi B: Ilya S. Savenok/Getty Images. Cyrus: Arturo Holmes/Getty Images. Francis: Sela Shiloni. Grande: Trae Patton/NBC/NBCU Photo Bank/Getty Images. Halsey: Samir Hussein/WireImage. Jepsen: Jasmine Safaeian. P!nk: Weiss Eubanks/NBCUniversal/Getty Images. Rapp: Santiago Felipe/Getty Images. Swift: Matt Winkelmeyer/Getty Images. Surfaces: Stefan Kohli. Swims: Steve Granitz/FilmMagic. The Weeknd: Pascal Le Segretain/Getty Images.

How do you balance serving someone’s vision with stretching yourselves creatively?

Serban: It’s so different now than it was when I first started mixing on a console. People are very attached by the time it’s approved and ready for us to mix; the direction of the record is kind of set. You can’t go crazy and take it off the rails, so you need to figure out, like Alex said, what needs to be improved. What do you not want to mess with, because you don’t want to break it?

Every song’s got its own signature thing that makes it unique and attractive. Sometimes it’s a little riff; sometimes it’s the way the whole beat feels. Or there’s a melodic thing in there, or the sound of the vocal, or sometimes it’s all of the above. But, at the end of the day, you’re just trying to facilitate and help get it across the line depending on what [the artist is] looking to do.

Serban, you have seven Grammy nominations this year, and Alex, you’re nominated for the first time. What does that mean to you?

Serban: Back in the day, I was a guitar player. My perspective was always, “Wouldn’t it be cool to do something as a musician and get a Grammy?” I never thought I’d be doing what I’m doing now. It’s the highest level of recognition. It never gets old. It’s hard to describe, but it’s definitely an exciting and appreciative feeling, because so many amazing musicians don’t get the opportunity.

Alex: I remember at age 16 or 17, being able to go with my dad and see the whole thing and watch him win a few. Being around all the musicians and producers and seeing what that world is like, I remember always wanting to be a part of it, thinking, “Man, I hope one day I get to be up on the stage, or at least have a shot at being nominated.” To actually see that come to fruition is pretty humbling.

You’re up against each other for best pop dance recording — Serban for Bebe Rexha and David Guetta’s “One in a Million” and David Guetta, Anne-Marie and Coi Leray’s “Baby Don’t Hurt Me,” and Alex for Troye Sivan’s “Rush.” How does that feel?

Serban: Well, I hope he wins.

Alex: Just to be up there with [nominees] Calvin Harris and Kylie Minogue and all that, that’s already a win.

Serban: Yeah, the Grammy itself is not the end goal. It’s a nice recognition and pat on the back and makes you realize that maybe what you’re doing may be on the right path, but it’s not the end-all.

Alex: It’s confirmation that what you’re doing is in the right direction.

This story will appear in the Jan. 27, 2024, issue of Billboard.

Pearl Jam & Ozzy Osbourne to Receive Honorary Clio Music Awards

The 2024 Clio Music Awards will be taking over NeueHouse Hollywood next Wednesday (Jan. 31), and Clio Music announced Thursday (Jan. 25) that Pearl Jam and Ozzy Osbourne will receive honorary awards at this year’s ceremony.

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Pearl Jam will be honored with a Clio Impact Award in recognition “of their diverse creative pursuits, building an enduring and inspiring connection to their fans,” per a press release. The band will also be recognized for their philanthropic work, as well as their creativity in crafting a unique poster for each individual concert date.

Osbourne will be recognized with the Clio Music Lifetime Achievement Award, honoring his illustrious career in music, touring, reality television and more.

“This show marks the 10th anniversary of the Clio Music Awards and we’re thrilled to be doing it bigger than ever before,” said Michael Kauffman, executive director of Clio Music, in a press statement. “We’re hosting our event during Grammy week in Los Angeles for the first time and we’ve got an incredible lineup of honorees, Grand Clio winners and other surprises. I look forward to getting together with our community and celebrating the groundbreaking creativity that we’re recognizing with our awards this year.”

The 2024 Clio Music Awards, hosted by Jai Rodriguez, will also feature a performance by LU KALA, a Congolese-Canadian singer-songwriter presented by Kobalt, last year’s Clio Music Publisher of the Year. 

Additionally, in partnership with Billboard, an executive from the global music authority will present the Billboard & Clio Music Marketing Visionary Award, which “celebrates an executive who has exhibited a consistent dedication to centering music in creative marketing endeavors in innovative, thoughtful, and impactful ways,” according to the release.

For a list of 2024 Clio Music Awards preliminary winners and Of The Year Finalists, see here. To buy tickets, check out Eventbrite here.

Netflix Drops New Trailer For ‘Avatar: The Last Airbender’

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The Last Airbender

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Rejoice ’80s and ’90s babies for it seems like Netflix’s upcoming live-action iteration of Avatar: The Last Airbender will be as faithful to the 2000’s animated series as it can possibly get.

Netflix released its latest trailer for the highly anticipated series and even with fanfare already as high as can be, the fandom was kicked into overdrive as the series seems to encapsulate everything that made the original Nickelodeon series such a hit in the mid-2000s. Centering around the young boy known as Aang (Gordon Courmier) who’s tasked with taking down the oppressive Fire Nation, the trailer takes us back to the fantasy world where the four nations of the Air Nomads, the Earth Kingdom, the Fire Nation and the Water Tribes reign supreme.

With some superb CGI being used to create the likes of the beloved air bison Appa and adored winged lemur Momo, you’d think Avatar: The Last Airbender was some big budget Hollywood film set to release this summer. With some pretty cool action sequences showcasing how the four elements are manipulated during combat along with some witty dialogue between the characters in the story, it’s pretty safe to say that this series may very well redeem the reputation of Avatar that M. Night Shyamalan destroyed with his own film based on the series back in 2010. (That joint was hella struggle.)

Check out the latest trailer for Avatar: The Last Airbender below. Let us know if you’ll be checking for it when the series drops on Netflix Feb. 22.



Jack Harlow Joins Triple-Double Club at No. 1 on Hot R&B/Hip-Hop Songs Chart

Jack Harlow attains a new milestone on Billboard’s Hot R&B/Hip-Hop Songs chart as “Lovin on Me” adds a 10th week at No. 1 on the list. With the latest week in charge, on the chart dated Jan. 27, Harlow becomes only the third artist to have three No. 1 hits that have each ruled for double-digit weeks.

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Before “Lovin on Me,” the rapper’s first No. 1 on the list, the Lil Nas X-collaboration “Industry Baby” dominated for 19 weeks in 2021 – the third-longest run in the chart’s history – while 2022’s “First Class” ruled for 10 frames.

Thanks to the triple-double, Harlow joins Drake and Rihanna as the only acts to own at least three songs that posted at least 10 weeks at No. 1 on Hot R&B/Hip-Hop Songs. Drake claims six double-digit champs, with four from lead roles — “One Dance,” featuring Wizkid and Kyla (18 weeks), “Hotline Bling” (15), “God’s Plan” and “In My Feelings” (each 11) — and twice in supporting spots — DJ Khaled’s “I’m on One,” featuring Drake, Rick Ross and Lil Wayne and Rihanna’s “Work” (11). Rihanna’s three double-digit leaders break down into two lead roles: “Diamonds” (14) and “Work” (11), and an assist on Eminem’s “The Monster” (13).



Diving further into the current champ, “Lovin on Me” wins another term atop Hot R&B/Hip-Hop Songs with radio gains and steady strong streaming and sales results. In the tracking week of Jan. 12-18, according to Luminate, “Lovin on Me” collected 26.7 million official U.S. streams; despite the 5% slip compared with last week’s 27.9 million, it remains at No. 1 on the R&B/Hip-Hop Streaming Songs chart for an eighth overall week. The track rebounds 2-1 for a ninth frame leading the R&B/Hip-Hop Digital Song Sales list, overcoming a 10% slide to 7,000 downloads sold in the tracking window.

In the radio world, “Lovin on Me” reinforces its position as a multi-format hit as the song registered 67.5 million in total audience in the tracking period, up 15% from the prior week. The single nabs a fourth week at No. 1 on Rhythmic Airplay after a 3% gain in plays for the week, rockets 7-1 on Mainstream R&B/Hip-Hop Airplay following a 20% surge in weekly plays, and steps 4-3 on Pop Airplay thanks to a 15% improvement there. The strength at multiple sectors pushes “Lovin on Me” 2-1 to crown the all-genre Radio Songs list for the first time.

Chart Rewind: In 1992, Tracy Lawrence’s ‘Sticks and Stones’ Skipped to No. 1

On Jan. 25, 1992, Tracy Lawrence’s rookie single “Sticks and Stones” hit No. 1 on Billboard’s Hot Country Songs chart. It marked the first of his eight career leaders.

The song, which Roger Dillon and Elbert West wrote and James Stroud produced, ushered in Lawrence’s like-titled LP, which became his first of 10 top 10s on the Top Country Albums chart.

Lawrence was born Jan. 27, 1968, in Atlanta, Texas, and was drawn to music by age 15. He arrived in Nashville in a beat-up Toyota in 1990 and was signed to Atlantic Records the next year.

Notably, “Sticks and Stones” became Lawrence’s first of 19 straight career-opening top 10s on Hot Country Songs (encompassing his first seven No. 1s). His streak ran through the No. 4-peaking “How a Cowgirl Says Goodbye” in August 1997, a record, dating to the chart’s 1990 inception, until Carrie Underwood linked 27 career-starting top 10 promoted singles in a row in 2005-18. Lawrence’s career-launching run remains the longest by a male and is second overall only to Underwood’s.

Lawrence made his most recent trip to the Hot Country Songs summit in June 2007 with “Find Out Who Your Friends Are.”



Now 55, Lawrence is still an active touring act. In May 2023, he released the album Live at Billy Bob’s Texas, which includes many of his hits, including “Sticks and Stones.”

In November, Lawrence hosted his 18th annual Mission:Possible Turkey Fry and Benefit Concert at the Nashville Fairgrounds, also featuring Priscilla Block, Lee Brice and Halfway to Hazard. To date, the event has raised more than $1 million to support the Nashville Rescue Mission.