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Inside the High-Stakes World of Touring Travel Logistics: ‘We Can’t Make Mistakes’

For every superstar artist who takes the stage at an arena or stadium show, there’s a legion of backup musicians, dancers, sound technicians, builders and other crewmembers who make that show happen. And after every performance, they all need a place to sleep.

That’s where Rob DelliBovi comes in. As the founder and CEO of RDB Hospitality, DelliBovi and his team coordinate travel logistics for major global tours by some of the world’s biggest artists, who in the past have included Miley Cyrus, Radiohead and Kaskade. (Presently “under a ton of NDAs,” DelliBovi says he’s unable to comment on current clients.)

“We’re moving, on average, 50 to 100 people to 40 cities in 60 nights,” he says. “There’s a million moving parts.”

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While few fans ever consider the logistical aspects of touring operations, it’s a crucial part of the business that involves its fair share of high-stakes drama and over-the-top personalities. For RDB, 2024 has seen its highest volume of business ever, along with its most diverse collection of clients. During peak touring season, the company has as many as 40 tours on the road, with 5-10 touring during slower months.

The coordination process starts when RDB is contracted by a tour manager, the person hired by the artist to handle the logistics — flights, buses, hotel reservations, etc. — of putting a tour on the road. This tour manager presents tour dates to DelliBovi, who then gets to work with his team to hammer out the particulars.

“We arrange add-ons like bus parking that most regular travel people would never handle,” he says. “We need hotels with an underground entrance so no one sees the talent, and it all has to be seamless and not annoying for them.”

After launching the company in 2009 and doing a major expansion in 2017, RDB Hospitality now has a staff of 25 working across touring and related arms of the business, like its car service, and DelliBovi says that overall business doubled after the company added something that few other companies offer: 24-hour support. Staff in Australia field situations that arise in what’s the middle of the night in the U.S. and Europe; weekend staff ensure there’s no minute of the day when someone isn’t available to help with canceled flights or other situations.

“People can call at three in the morning or at 2 p.m. on a Saturday and the person they talk to is not going to be grumpy, they’re going to be ready to go,” he says.” Christmas at two in the morning, we’ve got someone working.”

DelliBovi and his team typically have one to three months to make arrangements after getting the tour schedule. They first coordinate transportation, determining which members of the crew will travel by bus, commercial flights and private jet, although not all famous musicians are as picky as one might think.

“I’ll have the most famous person in the world texting me directly saying, ‘I love Delta,’” says DelliBovi. “Then someone who’s not that famous, like a reality star, and I’m talking to their eighth assistant and they need a private jet.”

After transportation is scheduled, several different types of hotels in each city are booked. Crew members like bus drivers, what DelliBovi calls the “D-party,” will stay in a hotel like a Courtyard by Marriott. The stage crew and others at this level, known as “the C party,” will stay in a Hilton or somewhere commensurate. The “B party” — typically backup musicians — will stay in a more upscale hotel, while the A party, composed of the artist and their core team, will stay in a hotel like the Four Seasons or Ritz Carlton. Options across all four tiers are presented to the tour manager, who makes final decisions, with RDB then booking hundreds of rooms on a credit card provided by the tour manager.

DelliBovi says one of the trickiest elements of the job is when artists request same-day reservations if they’ve decided to take a last-minute one-off trip during off days in a tour, for example.

“People will say, ‘I’m going to Philadelphia right now, where am I staying?’ I’m like, ‘I like the Four Seasons in Philadelphia,’ so they’ll go to the Four Seasons,” he explains. “Then they’re like, ‘I think I like the Ritz better,’ so I’ll cancel the Four Seasons, and they’ll pay a $25,000 penalty for doing that. Then they’ll go to the Ritz and call and say, ‘I was wrong. It’s the Four Seasons I like,’ so we’ll cancel the Ritz and they’ll go back to the Four Seasons. It’s just part of this job.”

DelliBovi says it’s a misconception that artists get rooms for free, particularly at luxury hotels that cater to an exclusive (and rich) clientele that includes politicians, executives and other members of the elite. These hotels charge more not only because they’re luxe, but because they’re built specifically to accommodate the needs of famous people with features like private entrances, secluded restaurant tables and elevators one can enter without passing through a lobby and attracting unwanted attention.

Of course, some artists are harder to please than others.

“Punk bands are always the coolest,” says DelliBovi. “They’re always like, ‘Yeah dude, whatever.’ Most bands are much easier. The big megastars, they’re naturally more high maintenance and choosier about where they want to be.”

He recalls having lost sleep over things like whether an artist would like the types of cheeses on the cheese tray provided in their room, witnessing debauched behavior with drugs and alcohol, helping a boy band deal with 5,000 fans waiting outside their hotel and providing hotels with photos of known stalkers as a safety precaution. (“If you see any of these people anywhere near the hotel, call the police immediately,” he advises hotel security while delivering these photos.) He even uses an alias himself while traveling with clients. Among the wilder requests he’s fielded was a celebrity who asked him to find someone to give them a last-minute colonic in their hotel room.

For that one, he says, “I charged a very high fee.”

But in terms of unsavory behavior on the road, the days of trashing rooms and throwing TVs off the balcony are largely over. “It’s moved more to green juices and yoga and the health and wellness factor,” DelliBovi says. “There are more sober people on the road and more sober tour managers who are specialists in keeping talent sober, too. It’s a good thing.”

Generally, he says, A-list artists fall into two camps in terms of where they prefer to stay. Luxury travelers like a quiet hotel like the Four Seasons that’s very “buttoned up and neutral,” says DelliBovi, while lifestyle travelers want to be in the “cool, hot, fun hotel with a bar that’s always in Page Six.”

Older clients prefer luxury while younger clients choose lifestyle, although, he says, “DJs usually want the peace and quiet of a luxury hotel. DJs produce the most noise in the world for a living, so our DJ clients are always telling us that they have to have quiet.”

Meanwhile, A parties on stadium tours typically include not just the artist, but massage therapists, life coaches, pilates instructors and nutritionists, along with the inner circle of assistants, managers and boyfriends and girlfriends. For RDB, arena tours are the best type to book, given that stadium shows “are so big that they change the way a city works,” making it harder to find the necessary accommodations.

Rob DelliBovi

Rob DelliBovi

Courtesy of RDB Hospitality

Given the logistics at play with having multiple tours on the road simultaneously, the most important part of RDB’s work is simply making sure it’s correct. The team includes one staff member whose only job is checking every single reservation 72 hours prior to ensure bus parking spaces will be ready, that the right credit cards are on file and that the overnight hotel manager will be waiting with a stack of keys so the tired crew can go straight to their rooms.

“We can’t make mistakes in this industry,” says DelliBovi. “If a superstar artist shows up to a hotel and their room is not ready, it’s over for us; we’re fired.”

Part of this process also involves preparing staff for who’s showing up. “We sometimes tell hotels, ‘This person’s difficult, just put a very hard-chinned front desk person in place that day, because they’re going to get it.’”

RDB’s concierge service will arrange reservations to an artist’s restaurant of choice in any given city, even (and especially) the ones that are hard to get into. Other facets of the company include a car service and a corporate events arm that leverages RDB’s relationships with big-name clients to book them at private corporate gigs. (“Rob already knows their routing, so I can go to my corporate client and say ‘We can walk this act in here with minimal travel because they’re already on the Eastern Seaboard, as opposed to Rio de Janeiro,” says Elana Leaf, who heads up the RDB events division.) RDB now has roughly 1,000 clients, half of them musicians and the other half made up of sports teams, comedians and more. DelliBovi estimates that his business has 25 global competitors.

DelliBovi got into this niche after running luxury hotels in New York, Los Angeles and other major cities. His job was attracting entertainment business, including music tours, to these hotels. In doing so, he got to know tour managers, and from his vantage point, “I didn’t think it was being done efficiently,” he says. “There were too many times where the travel agent wouldn’t send me the right list of names or arrival time, or didn’t tell me who was who, so we were putting an assistant in a suite and the talent in a regular room.”

He also saw a gap in the market, finding that while a lot of established acts had a travel person they’ve been working with for a long time, no one was catering to the new generation of artists.

“There were no young, fun people doing this,” he says. “We’re a young team who are out there. Most of our competitors aren’t. We’re backstage at concerts. We’re wining and dining. We’re a very sales-heavy company, so we grew this company just by networking within that community and understanding their needs.” 

Lana Del Rey Says Country Album ‘Lasso’ Won’t Be a ‘Heavy Departure’ From Her Current Sound

Lana Del Rey has been teasing for months that her next album Lasso will be a country record, but if you’re wary about yet another superstar going the rootsier route, fear not — the alt-pop star promises it won’t be all that much different from her past work.

In a new interview with Vogue ahead of her headlining set at Paris’ Rock en Seine music festival Wednesday (Aug. 21), Del Rey gave assurances that her signature sound will still anchor her upcoming project. “All my albums are somewhat rooted in Americana, unless it’s an album like Honeymoon which has a jazz flair, so I don’t think it will be a heavy departure,” she told the publication.

“If anything, it will just be a little lighter lyrically, and more pointed in a classic country, American, or Southern Gothic production — which again, so many of my songs already are.”

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Though it doesn’t yet have a set release date, Lasso will follow last year’s Did You Know That There’s a Tunnel Under Ocean Blvd?, which reached No. 3 on the Billboard 200. Del Rey originally told fans to expect the new project this September, announcing itstitlein January at the Billboard x NMPA Songwriter Awards. (“We’re going country,” she said at the time. “It’s happening.”)

Since Ocean Blvd, the “Summertime Sadness” musician has released a smattering of singles, including “Say Yes to Heaven,” “Lost at Sea” and “Hollywood Bowl” with her father, Rob Grant, “Suburban House” with Holly Macve and a cover of John Denver’s “Take Me Home, Country Roads.” Most recently, she dropped “Tough” with Quavo, which she says she’ll follow up with not one, but two more singles in the next few months.

While speaking to Vogue, she teased: “We have two more coming out by the end of the year!”

10 Essential Pre-‘Short n Sweet’ Sabrina Carpenter Songs: Critic’s Picks

Before the recently minted pop star releases her much-anticipated new album this Friday, a look back at the songs that helped her get to this point.

Sabrina Carpenter has unquestionably reached a new level of stardom over the past 12 months — thanks in part to her caffeinated summer smash “Espresso,” her Billboard Hot 100-topping follow-up single “Please Please Please,” her “Feather” music video (which ruffled feathers in the Catholic Church while the song took over pop radio) and her stint opening for Taylor Swift on the Eras Tour, among other achievements.

Yet the pop singer/songwriter’s music career spanned nearly a decade prior to her recent breakthrough — as Carpenter notably started out as a Disney Channel star on Girl Meets World, and went on to release four albums under the Disney-owned Hollywood Records. Her Hollywood Records output is frequently associated with the image-conscious nature of the Disney machine in the 2010s, yet that doesn’t mean that those projects didn’t flash the promise of the adult artist we see today. And in 2022, Carpenter dropped Emails I Can’t Send, her first album with Island Records, and demonstrated what she was capable of as a new-school pop star.

In a recent interview with Variety, Carpenter claimed that Short n’ Sweet, due out this Friday (Aug. 23), feels like her sophomore album. “It’s my second ‘big girl’ album; it’s a companion [to Emails] but it’s not the same,” she explained. “When it comes to having full creative control and being a full-fledged adult, I would consider this a sophomore album.”

Fans of the still-rising star often bemoan the fact that Carpenter is mistaken for an overnight success, due to her recent hits becoming her first top 10 smashes. Yet before she was known for her razor-sharp melodies, tongue-in-cheek lyricism and vintage-styled music videos, Carpenter released plenty of top-notch tracks that hinted at the arena headliner she would be become in 2024.

Before Short n’ Sweet becomes available for streaming at midnight, here are 10 essential tracks from the older end of Carpenter’s discography.

Gerardo Coronel’s ‘Tutorial Para Olvidar’ Wins No. 1 Spot on Regional Mexican Airplay

Gerardo Coronel “El Jerry” rises to No. 1 spot on Billboard’s Regional Mexican Airplay chart as his single “Tutorial Para Olvidar” crowns the list dated Aug. 24.

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“Tutorial Para Olvidar” jumps 3-1 with the Greatest Gainer honors after a 39% surge in audience impressions, to 7.7 million, on U.S. monitored regional Mexican stations in the Aug. 9-15 tracking week, according to Luminate. The song ejects Los Tigres del Norte from the lead: “Aquí Mando Yo” falls to No. 4 with 5.9 million weekly impressions — that’s a 25% drop from the week prior.

“Tutorial Para Olvidar,” released April 5 on RB/Union Music, gives Coronel his third champ on Regional Mexican Airplay among eight career appearances. He previously reigned with “Que Onda Perdida” with Grupo Firme (three weeks at No. 1 in 2023) and through “Se Buscan Borrachos” (for two weeks in charge in December 2023). The latter also through RB/Union Music.

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Beyond its Regional Mexican Airplay coronation, the song also pushes 9-2 on the overall Latin Airplay chart, through a 37% increase in weekly audience, to 7.7 million, for Coronel’s highest ranking to date among his eight career entries spanning almost a decade.

Swelling radio activity helps fuel “Tutorial Para Olvidar” on the multimetric Hot Latin Songs chart, which combines radio airplay, streaming data and digital sales. There, it debuts at No. 50, for Coronel’s fourth career entry.



Asake & Travis Scott’s ‘Active’ Hits No. 1 on U.S. Afrobeats Songs Chart

Asake and Travis Scott’s “Active” jumps 8-1 to rule the Billboard U.S. Afrobeats Songs chart dated Aug. 24. The coronation on the streaming and sales-based charts follows a surge in both metrics, tied to the release of the song’s parent album, Asake’s Lungu Boy, and yields both artists’ first champ on the two-year-old chart.

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In the tracking week of Aug. 9-15, “Active” registered 2.9 million official U.S. streams, according to Luminate, up 198% from 980,000 in the prior week. In addition to the parent album’s release, “Active” enjoyed prominent, top-spot placement on several Afrobeats and African-music focused playlists, including Apple Music’s “Afrobeats Hits” and “New in Afrobeats” offerings. The single also sold 1,500 downloads in the same period, far above a negligible number in the prior week.

Before “Active” unlocked the penthouse, Asake, a Nigerian-based singer and rapper, had previously topped out at a No. 6 best on U.S. Afrobeats Songs with two different tracks. “Palazzo,” a collaboration with Spinall, debuted and peaked at the rank in May 2022 as did his solo track “Terminator” just over three months later.

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Texas-raised rapper Travis Scott, meanwhile, achieves his first No. 1 on U.S. Afrobeats Songs through his first appearance on the list.



“Active” also shakes up the top spot on U.S. Afrobeats Songs for the first time in nearly a year, as the new champ dethrones Tyla’s “Water,” which had dominated for 44 consecutive frames. At the time of its coronation, “Water,” too, did what almost seemed impossible, closing a 58-week stretch at No. 1 for Rema and Selena Gomez’s “Calm Down.” Thanks largely to monopolies for “Water” and “Calm Down” – both top 10 successes on the Billboard Hot 100 – only four songs have reached No. 1 on U.S. Afrobeats Songs in the last two years: the aforementioned trio and Burna Boy’s “Last Last,” an eight-week champ in July-September 2022.

“Active” leads a parade of Asake titles on U.S. Afrobeats Songs chart from his new album, Lungu Boy, released on Aug. 9. Nine songs debut on the list, while previous single “Wave,” with Central Cee, drives 16-11, nearing its No. 8 peak. Here’s a review of the Lungu Boy track placements on this week’s chart:

  • No. 1, “Active,” with Travis Scott
  • No. 7, “MMS,” with Wizkid
  • No. 11, “Wave,” with Central Cee
  • No. 12, “Mood”
  • No. 14, “Fuji Vibe”
  • No. 16, “Suru,” featuring Stormzy
  • No. 18, “Worldwide”
  • No. 20, “Mentally”
  • No. 22, “Skating”
  • No. 25, “I Swear”
  • No. 28, “Ligali”

Gucci Mane & DJ Drama’s ‘Photo Shoot’ Enters Top 5 of TikTok Billboard Top 50 | Billboard News

Can Jordan Adetunji’s “Kehlani” stay at No. 1 this week? Or will Gucci Mane or “Big Dawgs” take the spot? Keep watching to find out!

Tetris Kelly:
“Kehlani” hangs on to the top spot while the top 10 see three new faces. Jordan Adetunji spends a second week at No. 1 on the TikTok Billboard Top 50. “Big Dawgs” leaped from 10 to three, but it’s not as big of a jump as our next two hits. Drama and Gucci Mane’s “Photo Shoot” hopped 16 to five thanks in part to sports brands using the hit.

But it’s Project Pat’s “Life We Live” which moved 40 spots up to hit No. 6 this week. As for the top debut, Surf Curse’s “Disco” lands at No. 7. 

Every Thursday, Billboard will bring you the verified list of the hottest songs on TikTok by monitoring music discovery and engagement on the platform in the United States. To find the TikTok Billboard Top 50 each week, users can simply go to any sound detail page and tap the top right button to access the charts page.

Leading Breaking Competition Red Bull BC One Unveils 2024 Schedule

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Red Bull BC One 2024

Red Bull BC One, the largest Breaking competition in the world, will make its return this year and the stakes remain as high as ever. Red Bull BC One just unveiled its 2024 United States competition schedule with the final taking place in Los Angeles.

Breaking has enjoyed quite a resurgence and much of that is due to the efforts of Red Bull BC One, which features B-Boys and B-Girls from around the globe taking on one another in a chance to represent their country for the world title. The art form that was created within the underground also enjoyed a moment in the mainstream after the 2024 Summer Olympics featured Breaking as an event.

Victor Montalvo, the bronze medalist for Team USA’s Breaking team on the men’s side, echoed the significance of Breaking being seen on the world stage in a statement.

“Before Paris, the biggest international breaking competition you wanted to win was Red Bull BC One, which has been around since 2004,” says two-time Red Bull BC One World Champion and Olympic medalist, Victor Montalvo, better known as B-Boy Victor. “Paris was the first look at competitive breaking for many people around the world, but the breaking scene has grown significantly since the 80’s. Red Bull BC One has not only played a pivotal role in my success and breaking journey, but it’s also the best event to tune into if you want a real look into the true spirit of the dance. I hope breaking’s new revival attracts even more fans to the competition.”

Red Bull BC One 2024

Source: Red Bull / Red Bull Content Pool

Hip-Hop Wired has the honor of attending past BC One events and we can attest to what B-Boy Victor expressed. The competition features some of the best dancers across the nation, and the connection within the community was beautiful to witness.

This year, the 2024 season will hold two “Regional Cyphers” serving as qualifying rounds for dancers and the winners of the qualifiers will then compete at the National Cypher in Los Angeles, which is officially the BC One National Championships event.

The first Cypher, Regional Cypher East, will take place in Philadelphia, Pa. on September 7, and the Regional Cypher West event takes place in Denver, Colo. on September 20th. Among the qualifiers will be specially invited dancers known as “wildcards” and winners of the Red Bull BC One City Cypher Series, several smaller local competitions that were held in Boston, Detroit, Miami, Minneapolis, and New York City.

Red Bull BC One 2024

Source: Red Bull / Red Bull Content Pool

A total of 16 B-Boys and eight B-Girls will face off at the Cypher East and Cypher West in the BC One’s usual bracket format featuring a panel of judges who are from the Breaking scene.

At the conclusion of the Regional Cyphers, the National Cypher festivities will begin on Thursday, September 26 with the annual Red Bull BC One Camp USA, which will be teeming with knowledgeable dancers and figures from the community and also a place for people new to Breaking to learn more about the sport. On Saturday, September 28, the BC One USA National Cypher will take place on the world-famous Venice Beach in California. The World Final will take place in Rio de Janeiro, Brazil on December 7.

The schedule is below. Click here to learn more about Red Bull BC One, including where to watch online.

RED BULL BC ONE U.S. SCHEDULE

● East Cypher [Philadelphia, PA]: Saturday, September 7, Dilworth Park

● West Cypher [Denver, CO]: Friday, September 20, Temple Nightclub Denver

● Red Bull BC One Camp [Los Angeles, CA]: September 26 – 27

● Red Bull BC One USA National Cypher [Los Angeles, CA]: Saturday, September 28,

Venice Beach Boardwalk

● World Final [Rio de Janeiro, Brazil]: December 7, Farmasi Arena

Photo: Red Bull Content Pool

Here’s the ‘Very Hot & Amazingly Talented’ Celebrity Maren Morris Said She’d Like to Hook Up With

When Maren Morris sang that “the more that you come closer, want you to push me over,” she really wasn’t kidding.

In a new video interview with Cosmopolitan, in which Morris has to decide whether to answer a question or take a shot of alcohol, Morris revealed which celebrity she would like to “push over” (aka hook up with). After taking a moment to think about it and saying that she didn’t want to “put her on the spot,” the singer revealed her celebrity crush.

“Phoebe Bridgers,” she said, bashfully. “I feel like most people would say that. So, that’s not even controversial. She’s just beloved and very hot and amazingly talented. Also, we’ve only met once. So sorry, Phoebe.”

The reference to being pushed over comes from Morris’ bisexual anthem “Push Me Over,” which she recently told Billboard was inspired by figuring out the dynamics of queer dating. “I remember I had been on a date with this girl, and the date went amazing, but I had so many questions for [co-writers] MUNA the next day,” she said. “I truly felt like a student and I was with, like, the Professors of Gay.”

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Elsewhere in the clip, Morris revealed that as she’s gotten back into the dating scene, she had one encounter with an unnamed celebrity on Raya that did not go particularly well.

“I don’t want to name the person because, they weren’t an a–hole, but they were like, really love-bomby,” she said. “I went on two dates with them, and it was just not fun. I [felt] like I’m talking to, like, my mother or something, like, ‘Why don’t you text me back?’ I was like, ‘Because I’ve been on two dates with you, and I’m on tour. I’m working.’”

Check out Morris’ full interview above.

Bunnie XO Reveals the Simple Ways She Keeps Things ‘Spicy’ With Jelly Roll

He may be the son of a sinner, but Jelly Roll‘s relationship with Bunnie XO is surprisingly pure — even when it comes to keeping things “spicy” between them.

On the latest episode of her Dumb Blonde podcast posted Thursday (Aug. 22), the influencer addressed a question about how she and her country star maintain their heat. “My husband is a Capricorn Venus, so he’s not romantic at all,” she replied. “A Capricorn Venus is turned on by hard work. We are just both goal-oriented. For our anniversary this year, we’re not buying each other gifts. We’re donating to a charity. That makes us feel good.”

“We’re at a point right now where we both just want to be purposeful,” she continued. “We want to be useful, we want to change other people’s lives.”

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Bunnie also added that they love watching shows together in bed — recently, they binged and loved Mayor of Kingstown — and enjoy a lot of bonding time when she tags along with Jelly on the road. The “Need a Favor” singer is currently days away from kicking off his Beautifully Broken Tour with support from Warren Zeiders and Alexandra Kay, starting Aug. 27 at the Delta Center in Salt Lake City.

“If my husband could have it his way, I would be by his side every appearance,” she said. “I’m like, ‘You signed up to be a country music star, not me. I have a house that I make content in and I’m completely happy with that.’ My new thing is, I’m going on tour with you, you got me for three months f–king straight — don’t ask me for anyone else.”

“We promised each other that once a month while on tour, if not more, we’ll try to sneak away and have a date in a different city,” she added. “He’s my best f–king friend. When it is just so natural, you don’t have to focus on keeping it spicy. You just do.”

Listen to Bunnie XO open up about her marriage below.

Billboard’s Greatest Pop Stars of the 21st Century: No. 24 — Ed Sheeran

With the first quarter of the 21st century coming to a close, Billboard is spending the next few months counting down our staff picks for the 25 greatest pop stars of the last 25 years. We’ve already named our Honorable Mentions and our No. 25 star, and now we remember the century in Ed Sheeran — who went from coffee shops to stadiums without ever changing his fundamental singer-songwriter identity.

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A single person, playing the guitar alone on stage in the middle of a stadium. It’s a fantasy — being an artist whose music and lyrics are simply so undeniable, so unifying, that they leap from the meekest clubs to the most gargantuan venues in the world! — that countless singer-songwriters from all walks of life have attempted to strum into reality over the past 25 years, and almost every single one has come up short. It’s the wrong instrument for this century, really: modern pop does not function like it did back when rock ’n roll was the dominant sound, so this Greatest Pop Stars list does not include a slew of six-string-toting chart-toppers.

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With that in mind, the scale of Ed Sheeran’s 21st century success is even more impressive. In a pop age where singer-songwriters generally bump against their commercial ceiling relatively early in their evolution, this red-headed kid from Halifax kept soaring higher and higher, eventually reaching a space where his longevity, global appeal, influence and multi-quadrant hits allowed him to stand alone. He used to be a teen busking on the streets of London; now, Sheeran often finds himself in the center of 80,000 people, an acoustic strapped to his shoulder, no one and nothing else in his vicinity. And considering everything he’s done, he doesn’t even look that out of place.



Unlike hitmakers such as John Mayer, Jason Mraz and Gavin DeGraw — singer-songwriters who burst onto the scene in the 2000s with flashy, radio-friendly pop singles — Sheeran began his journey into the spotlight with a quiet, unassuming breakthrough hit. Following years of independent releases in between street performances and open-mic nights across the U.K., Sheeran chose “The A Team,” a pleading folk ballad about a sex worker addicted to drugs, as his debut single in 2011 – betting on its juxtaposition of finger-picked melodies and a soothing vocal tone with dark subject matter and stripped-down production.

The bet paid off: In the heart of the EDM-fueled, turbo-pop assault at the top of the Billboard Hot 100, the minimalist sing-along of “The A Team” counteracted the spastic movement of concurrent megapop hits by LMFAO and Pitbull. There had been no shortage of hushed, bleeding-heart singer-songwriter fare that had found its way to adult pop listeners prior to “The A Team” taking off, but Sheeran’s debut was a touch smarter (“A Team” refers to the “Class A drugs” that the song’s subject has taken), more sincere (the way Sheeran warbles “She don’t wanna go-o-o-o outside, tonight” as a major emotional payoff), and altogether more striking than the soundalike songs around it, climbing to No. 3 in Sheeran’s native U.K. and to No. 16 on the Billboard Hot 100. 

Greatest Pop Stars of the 21st Century Ed Sheeran

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Beyond its chart peaks, “The A Team” introduced Sheeran as an early-twenties troubadour worth investing in long-term. He played the song on late-night talk shows, and later at the Grammys, where it was nominated for song of the year. Sheeran’s debut studio album, +, arrived a few months later in 2011, scoring a respectable No. 5 debut on the Billboard 200. And while third single “Lego House” replicated the gentle guitar-pop formula of “The A Team” (with a Rupert Grint-starring music video, as a play on the Harry Potter actor’s physical resemblance to Sheeran), in between, “You Need Me, I Don’t Need You” shook up Sheeran’s image as a hip-hop-adjacent music industry shrug-off, with the singer-songwriter rapping over drum loops, guitar and piano. The song never reached the Hot 100, but became a live staple and fan favorite; more importantly, “You Need Me” expanded expectations for what an Ed Sheeran song could sound like as his voice was reaching wider audiences.

Soon enough, those wider audiences would include Taylor Swift — a country superstar yet to fully cross over to pop in the early 2010s. Swift tapped Sheeran for the Red duet “Everything Has Changed,” which became a top 40 Hot 100 hit as one of the album’s later singles, then brought him on the road as the opening act on the Red arena tour. Swift’s co-sign was and remains a crucial stamp of approval for aspiring artists, but she went above and beyond as an early Sheeran supporter; the two remain close friends and collaborators more than a decade later, having recently re-recorded “Everything Has Changed” for Swift’s mega-selling Red (Taylor’s Version).



By the time Sheeran’s stint on the Red Tour wrapped up in September 2013, he was a star in his own right, headlining Madison Square Garden for the first time that fall and picking up a best new artist Grammy nomination. The collaborators on his next album, 2014’s x, demonstrated the glow-up of the busker turned arena headliner: lead single “Sing” was produced by Pharrell Williams, working the same rhythmic magic that he applied to Justin Timberlake’s debut solo single “Like I Love You,” and follow-up single “Don’t” was helmed by the unlikely generation-separated super-producer duo of Rick Rubin and Benny Blanco.

To this end, x functioned exactly like its titular math symbol would suggest, taking Sheeran’s sonic blueprint and increasing its scope and sound: “Sing” was a rhythmic pop cut that brought Ed’s storytelling to the club for the first time, while “Don’t” was a jilted-lover lament (about a fling with a fellow pop star, rumored to be Ellie Goulding) that diced up sighing harmonies among rapped verses. Yet “Thinking Out Loud,” the blue-eyed soul romantic ballad, was bigger than either of them, heightening Sheeran’s earnestness and sentimentality to wedding first-dance proportions. “Thinking” reached No. 2 on the Hot 100, stuck for eight weeks behind Mark Ronson and Bruno Mars’ “Uptown Funk!” — but winning song of the year at the 2016 Grammys, after performing the song alongside John Mayer, Questlove and Herbie Hancock at the 2015 ceremony, made for a nice consolation prize.



As the wins kept accumulating for Sheeran in the mid-2010s, he started scoring hits that sounded like Ed Sheeran songs but came under the names of other artists. “Love Yourself,” an acoustic kiss-off performed by Justin Bieber, became a downtempo smash from his Purpose album by essentially replicating the Sheeran songwriting formula and serving it as a change-up from Bieber’s trop-pop hits “What Do You Mean” and “Sorry.” In the years leading up to “Love Yourself,” Sheeran also co-penned songs for artists like One Direction and Jessie Ware, but Bieber’s hit (which topped the Year-End Hot 100 in 2016) was an inflection point for the songwriting calls he started answering, and was followed by top 10 hits like Major Lazer’s “Cold Water,” Benny Blanco’s “Eastside” and Liam Payne’s “Strip That Down.” More often than that, the songs co-written by Sheeran smacked of his tone and melodic instincts, a superstar bending other perspectives and sounds toward his own.

Meanwhile, he also established himself as a must-see live performer. The x Tour was Sheeran’s first arena headlining trek, and he successfully translated his long-running stage setup — no backing band, no glitz or glamour, just a collection of pedal loops that allow him to re-create the sonic worlds of his songs on his own — for tens of thousands of ticket buyers. Whether perceived as a gimmick or an act of live-show wizardry, Sheeran’s touring approach gave him an identity in a crowded market as he accrued more hits to play for bigger audiences; no matter who else was out on the road, they weren’t going to put on a show quite like Ed’s.

Greatest Pop Stars of the 21st Century Ed Sheeran

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If x was the album that elevated Sheeran to pop’s arena class, its follow-up, 2017’s ÷, was the project that made him a no-doubt superstar. That’s mostly thanks to “Shape of You,” the gargantuan lead single that will likely stand as the biggest hit of Sheeran’s career: a tropical house cocktail with a propulsive marimba line, playful falsetto and vocal chants that inject some drama into Sheeran’s tipsy flirtations, the song spent a whopping 12 weeks atop the Hot 100, gobbled up millions of radio spins and billions of streams, and finished 2017 as the biggest song of the year. If Sheeran’s career prior to that moment consisted of revving up his pop bonafides, “Shape of You” slammed down the gas, as a fully inescapable smash that is now officially one of the 10 biggest songs of the Hot 100 era.



Of course, the success of ÷ wasn’t limited to one song: “Castle on the Hill,” the racing rock single that Sheeran released on the same day as “Shape of You,” became a top 10 hit as well, and stands as one of his most emotionally resonant radio favorites. The Irish folk riff “Galway Girl” never reached the chart heights of its fellow singles on the track list, but quickly became a beloved fan track, and its streams have surpassed the 10-figure mark. And “Perfect,” another wedding-ready waltz in the mode of “Thinking Out Loud,” received a remix featuring none other than Beyoncé that December, which helped the single power to the top of the Hot 100. Toss in “End Game,” Swift’s Reputation track featuring Sheeran and Future, and Ed ended the biggest year of his career as an unquestioned A-lister, capable of leading hits on his own and holding his own alongside fellow superstars on blockbuster collaborations. (In 2019, Billboard named Sheeran the Greatest Pop Star of 2017.)

Topping that 2017 commercial apex was almost impossible to imagine — and to his credit, Sheeran didn’t really try to. His next full-length was 2019’s No. 6 Collaborations Project, a collection of household-name team-ups that was inspired by one of Sheeran’s pre-fame projects. The left turn tempered the sky-high commercial expectations of the proper ÷ follow-up, although “I Don’t Care,” the album’s dancehall-adjacent duet with Justin Bieber, still became one of the biggest pop hits of the year, reaching No. 2 on the Hot 100. Also featuring Travis Scott, Cardi B, Chris Stapleton and Bruno Mars, among many others, No. 6 became another No. 1 album for Sheeran, in the same month that his two-year-plus world tour in support of ÷ finally wrapped up, as the biggest of all time to that point; he largely took the next year off at the COVID-19 pandemic raged, and became a father in August 2020.

Greatest Pop Stars of the 21st Century Ed Sheeran

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Sheeran’s next proper solo album, 2021’s =, powered him into his second decade as a star, with the singles “Bad Habits” and “Shivers” both riding uptempo pop productions and major hooks toward comfortable stays inside the top 10 of the Hot 100 chart. Swift appeared on a remix of the album’s “The Joker and the Queen,” and Lil Baby stopped by a new version of “2Step”; outside of =, Sheeran swung by a reworked version of “Peru,” from Nigerian star Fireboy DML, to notch another global hit that recalled some of the cross-genre pollination from No. 6 Collaborations Project. After that, a hard pivot: 2023’s album marked a downbeat reflection on personal tragedies, including the death of Sheeran’s close friend and complications with his wife’s pregnancy, that was primarily produced by Aaron Dessner, who had helped Swift enter indie-folk terrain on Folklore and Evermore three years earlier. Both and its surprise follow-up/counterpart, Autumn Variations, were too mournful to spawn any hit singles, as Sheeran seemingly issued both projects more for his own peace of mind than for radio gains.

But that’s the good thing about graduating to no-brainer stadium status: Sheeran can easily weather a commercial lull because he’s collected so many hits, and established his brand over the course of a decade-plus, while remaining a road warrior and onstage force. He’s been adjacent to the biggest artists of the 21st century while sneakily out-streaming a lot of them; just take a peek at Sheeran’s Spotify page, and try to count up how many of his songs have crossed the one billion mark. And while Ed has never been the toast of tastemakers, he has unquestionably written songs that are built to last — new wedding-reception staples and tried-and-true pop playlist mainstays — while also influencing the next generation of singer-songwriters, who have their sights set on the biggest crowds imaginable.

Ed Sheeran has transcended every pop trend, succeeded in a variety of styles, and made his voice a familiar sound in every context of modern pop music. He’s still enormous, and probably will be for a long, long time. Not bad for a guy with an acoustic guitar and loop pedal.

Read more about the Greatest Pop Stars of the 21st Century here and check back on Tuesday when our No. 23 artist is revealed!