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Charli XCX Cozies Up in Leopard Print for H&M’s A/W 2024 Campaign: What to Know About the Collection

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Brat summer meets brat fall. Charli XCX cozies up in a leopard print coat for H&M’s upcoming A/W 2024 Campaign released on Thursday (Aug. 29).

Described as a “refresh of H&M fashion spirit,” the A/W collection is inspired by the “eternal glamour and versatility of mid-century design” and features leather pieces, knits, micro skirts, boxy jackets, tailored jackets and more.  

“This collection is full of many special inspirations and quality materials,” Eliana Masgalos, Womenswear Design Director, H&M, said in a statement. “The leather, the knits, the sparkly separates – together the pieces showcase the strength of H&M’s fashion ability. It’s all about great clothes: real wardrobe icons. The campaign lets the fashion shine.”

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“This collection is a celebration of who we are, and a moment to reaffirm that H&M is always focused on great fashion,” noted H&M’s creative director, Jörgen Andersson. “The campaign is about liberating fashion and liberating self expression – each subject twists the clothes in their own way and their own style. The message is that difference is power.”

Featured in the campaign are Charli XCX, Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega and Lux Gillespie.

In celebration of the A/W 24 collection, H&M will host a party in London featuring a special performance by Charli XCX and DJ sets by Jamie XX and Sherelle. The event will be open to all, and customers can sign up for the chance to attend via social media and through H&M’s membership competitions.  

H&M’s A/W collection will be available online and in stores on Sept. 12. In the meantime, shoppers can enjoy the H&M Studio Pre-Fall Capsule of stylish denim jeans and skirts, knitwear, tops and other staples for fall. Students get 20% off at H&M.

Why Fan Pages Are Becoming Artists’ Most Useful — and Cheapest — Marketing Tool

The electronic producer Odetari is popular on TikTok, where he has more than 2.5 million followers. He posts “maybe three to five times a week, probably even less,” according to Alec Henderson, vp of digital strategy at Artist Partner Group, which signed Odetari last year. That’s often not enough to satiate a global audience consuming social media 24/7. 

So APG came up with a workaround. “A lot of what we do internally at APG is create multiple profiles for artists across social channels, and we’ll run fan pages in-house for our artists,” says Corey Calder, svp of marketing and creative services at APG. “We utilize these fan pages to continuously serve artists’ audiences with content,” Henderson adds. 

The music industry has become increasingly interested in the marketing potential of these fan pages, which can churn out a lot of posts — song snippets, concert footage, backstage shenanigans, and more — but don’t cost much or require the actual artist to do more work. Some fan pages are started by ardent followers, others by the artists’ own team or label. 

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Either way, they function “like having a media outlet at your disposal at all times,” says Laura Spinelli, digital marketing manager for Shopkeeper Management. For Tim Collins, co-founder of the digital marketing agency Creed Media, fan pages “can tell the story of an artist without the artist having to be the voice.”

Fan pages have existed for as long as the internet. While initially listeners had to actively seek them out and follow them, now the most popular social media platforms are all driven by powerful algorithms, which feed their users videos and posts according to their taste profile. This means that even passive supporters can be served fan pages, expanding their reach. 

“You might like an official Odetari post, and then that serves information to the app that he is an interest of yours,” Henderson explains. “Our fan pages will almost eat off of that, because then the app is going to serve you more content related to that artist.”

For labels, fan pages can hopefully serve as a cost-efficient alternative to influencers. Marketers have been complaining about the saturation of advertising efforts on TikTok for years now — brands, movies, politicians and more use the platform to sell themselves. As a result, any influencers that command an audience can charge a lot more for their services, even though they generally do not get as many eyeballs as they did when the platform was less popular. 

“If you’re going to do influencer marketing and you’re a label, you have to hire an agency or reach out to creators and pay them on a one-off basis to post using your song,” says Benjamin Klein, who runs the Hundred Days Digital marketing agency. “Instead of running a sped-up song campaign or a film-edit campaign that way, you can just launch a page” and put them out yourself. 

Having all these accounts on hand — fan pages, sped-up song pages, film-edit pages, lyric pages — offers “a way to circulate catalog and help facilitate music discovery without burdening the artist or having to spend money,” Collins says.

To help promote bbno$’s “It Boy,” the rapper’s team “had close to 60 fan pages pumping one to four posts a day,” says Sam Alavi, who co-manages the artist. They covered “a myriad of different content types: Some were anime focused, some were bbno$ focused, some were clips of old podcasts bbno$ had done, and then they ended with ‘It Boy.’” The single peaked at No. 10 on Billboard’s TikTok Top 50 chart in July.

When an artist’s team runs a fan page, they don’t have to pay to post there. And when fan pages are set up by fans of the artist, they’re usually “so cheap” to work with, according to Arthur Lindsell, managing director of Grail Talent, an agency that links brands with creators. “Their dream is to get reached out to by the team of their favorite singer — give the person who runs the fan account tickets to the tour, and they’re going to be over the moon.” 

Courting fan pages run by fans is the political equivalent of firing up the base. While influencers are mercenaries — their heart is in it as long as the check clears — the people behind fan pages rejoice at the opportunity to be loud advocates for their favorite artists, theoretically helping to indoctrinate others. Fan pages “sometimes can initiate interest in an artist, but most of the time they snowball it,” Lindsell says. “It’s about getting people who are slightly interested and hyping them up.”

In addition, fan pages can shift some of the burden of non-stop social media posting away from artists — or shoulder that burden entirely for those who are averse to TikTok. “A lot of artists are just not comfortable using social media,” Klein says. In that case, fan pages can serve as “a way to get your artists into a space that they might not want to participate in if they don’t want to create content,” Spinelli says.

These accounts can also post clips that artists might not want to put up themselves. “A lot of artists want their personal account to stay curated,” says Jen Darmafall, a director at ATG, a management company and marketing agency that runs fan pages for some of its clients. “There’s a lot of content that will be captured at shows, for instance, that they might not want to post on their main account because it will look a little spammy.” The fan pages can function as a spam cannon.

While they can do quantity, some marketers fear fan pages don’t always produce the eye-catching posts necessary to hook new listeners. “When you find the kid who makes the best film edits on TikTok, he’s probably 16 years old, and he just really likes the aesthetic of Ryan Gosling movies, for example,” explains Jake Houstle, co-owner of Black 17 Media, The Orchard’s top TikTok label. “I would much rather pay that kid $50 to create six Ryan Gosling edits for my song,” and hope that his passion for the actor transforms into truly standout posts.

Fan pages face one other challenge. An artist already has to have genuine followers for them to be helpful — otherwise there’s no signal to amplify. If fans could be created out of thin air, everyone would be a star. 

“There’s a threshold of how popular the artist needs to be,” Lindsell acknowledges. “No one really gives a shit if something feels obviously manufactured.”

A$AP Rocky Is Going to Release New Song ‘Tailor Swif’: ‘Since U Dummies Leaked It Already’

While A$AP Rocky delayed his anticipated Don’t Be Dumb album, the Harlem native is still preparing to unleash another single ahead of the years-in-the-making project’s arrival. The Mob frontman announced on Thursday (Aug. 29) that his previously leaked “Tailor Swif” single — essentially named after pop titan Taylor Swift but doesn’t have anything else associated with her — will be released on Friday (Aug. 30).

“SINCE U DUMMIES LEAKED IT ALREADY,” Flacco tweeted matter-of-factly, while noting on TikTok that it would arrive “2MRW.” He gave fans a taste of the visual with a 10-second teaser of the clip, which was shot in Ukraine.

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Some fans are hyped that the leak — that was previously titled “Wetty” — will receive an official release. “This a hall of fame music video,” one person tweeted.

However, some Swifties are not exactly thrilled with Rocky using a play on words with the singer’s name. “Why does every male want beef with taylor swift? it’s weird,” they tweeted.

There’s plenty of history with “Tailor Swif.” Rocky debuted the record during a July 2022 performance at Rolling Loud Portugal. Days later, the song and visual leaked.

Rocky seemed to have trepidation about putting “Tailor Swif” on the album following its leak, but he’s apparently had a change of heart and it will release on streaming services. “It’s very important and special if it makes it on the album,” Rocky explained to Apple Music in early August about his new material. “Most of the songs that I usually perform and s–t like that, muthaf–kas leak it. And once it’s leaked, it’s just like, ‘Nah, it’s not on the project.” … I might perform it here or there, but it’s leaked. It is what it is. It’s out already.”

Don’t Be Dumb was slated to arrive on Friday (Aug. 30), but A$AP Rocky delayed the effort until the fall without a concrete date. While describing the project to Billboard as part of his cover story, Rocky said he’s continuing his exploration of German expressionism.

“In this very moment, it’s very grim. That’s an abbreviation,” he said. “It’s infusing German expressionism with ghetto futurism.”

Rocky released his “Highjack” single earlier in August with an assist from Jessica Pratt. The track reached No. 89 on the Billboard Hot 100.

Chappell Roan Praises Ariana Grande’s ‘Eternal Sunshine,’ Reveals She’s ‘So Excited’ for ‘Wicked’

Ariana Grande is one femininomenon Chappell Roan loves. While answering questions on a recent livestream, the 26-year-old star had nothing but kind things to say about the 31-year-old vocalist, from praising Eternal Sunshine to hyping up the upcoming Wicked films. 

The topic of Grande first came up when one fan left a comment about Wicked, the first installment of which arrives in November starring the R.E.M. Beauty founder as Glinda opposite Cynthia Erivo’s Elphaba. “Oh my god, I’m so excited,” Roan raved of the film adaptation of the Broadway musical of the same name, which was based off of Gregory Maguire’s novel. 

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“I’m a really big Ari — I’m an Arianator,” the “Good Luck Babe!” artist added. “I love her album.” 

Roan’s comments come nearly two months after Grande sent love to the Missouri native on Instagram Stories, sharing a Wicked-related meme featuring Roan’s 2024 Gov Ball look, which involved painting her entire body green to channel the Statue of Liberty. “I really ♡ @chappellroan,” the Victorious alum wrote at the time.  

On Aug. 19, Grande’s friend and Wicked costar Bowen Yang conversed with Roan for Interview magazine, revealing that he was the one to introduce the “Yes, And?” singer to the “Hot to Go!” artist’s work. “I remember drinking a glass of wine with Ariana Grande after we wrapped and being like, ‘You should get on Chappell Roan,” the Saturday Night Live star recalled. “‘She’s f–king awesome. Her live shows are incredible.’” 

“I appreciate that,” Roan replied at the time. “I’ve been like, ‘Oh, my god. People are legitimately excited about this album.’” 

Roan is currently climbing her way up the Billboard charts, with her album The Rise and Fall of a Midwest Princess recently reaching a new peak at No. 2 on the Billboard 200 a full 11 months after it was released in September 2023. She has seven entries on the Billboard Hot 100 dated Aug. 31, including “Pink Pony Club,” “Red Wine Supernova,” “Casual,” “Femininomenon” and “My Kink Is Karma.” 

As her star has rapidly risen, however, Roan recently needed to set boundaries with fans regarding what she called “predatory behavior” in a lengthy statement on Instagram. “Please stop touching me. Please stop being weird to my family and friends. Please top assuming things about me,” she wrote in the post, which followed a TikTok video in which she also expressed her concerns on the same subject. “There is always more to the story. I am scared and tired. And please—don’t call me Kayleigh.”

A$AP Rocky’s Relationship With Rihanna, Expectations for His New Album & More | Billboard Unfiltered

In this episode of Billboard Unfiltered, Billboard staffers Carl Lamarre, Kyle Denis and Damien Scott discuss A$AP Rocky’s cover story, his one-on-one conversation with Damien and the industry’s expectations for the rapper’s new album. They also dive into Complex’s Best Atlanta Rappers of All Time, debate, who should have taken the No. 1 spot, explore Billboard’s greatest pop stars of the 21st century and more.

Damien Scott:
He sticks with his own vision, he sticks with his own ideas. I’m really excited to hear the rest of the album. What I heard sounds great. 

Carl Lamarre:
André 3000 No. 1 without a solo rap album. 

Kyle Denis:
If you can spit, you can spit. 

Damien Scott:
Can you rap? Or can you not rap?

Carl Lamarre:
50 Cent, Alicia Keys, Kendrick Lamar, Megan Thee Stallion, J. Lo, Missy Elliott, Nelly, Cardi B, Doja Cat, Future, Post Malone, SZA, Sean Paul, Chris Brown. These are the names that did not make the top 25.

Well, shout-out to this brother right here. 

Yes, sir.

Big-time Dame, big-time cover story. If you guys haven’t already, make sure you check it out right now on billboard.com with A$AP Rocky. Yes sir. Had a fire profile piece. Man, the album was supposed to come out this Friday, which is pushed and coming out this fall. But, bro, talk about your experience kicking it with Rocky and how that was.

Damien Scott:
It was great. You know, I’ve known Rocky — well not know him — but I’ve watched and had the pleasure of watching his career grow from the moment he released “Purple Swag” to now. I’ve worked at publications who’ve covered him. We’ve had him on the cover for various albums and I’ve been fortunate enough to be close enough to see a different match throughout his career, and I’ve always been a fan.

Keep watching for more!

Clean Bandit & Zara Larsson’s ‘Symphony’ Leads TikTok Billboard Top 50 Via Dolphin Meme

Seven years after its 2017 release, Clean Bandit’s Zara Larsson-featuring “Symphony” ranks at No. 1 on the TikTok Billboard Top 50 chart dated Aug. 31.

The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity from Aug. 19-25. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.

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“Symphony” debuts at No. 1, the first to do so since Bobby Caldwell’s “What You Won’t Do For Love” topped the tally in February.

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The seven-year-old song is trending on TikTok thanks to multiple edits using colorful photos and videos of dolphins, with captions and overlays that are generally funny and oftentimes demotivational. Others talk about seeing dolphin images in their everyday life since and being reminded of the new meme.

For her part, Larsson, who is currently on tour, changed the background video of her concert performances of “Symphony” to dolphins as a nod to the trend.

“Symphony” peaked at No. 10 on Billboard’s Hot Dance/Electronic Songs chart in 2017. In the week ending Aug. 22, it earned 784,000 official U.S. streams, up 7%, with more gains likely for the week ending Aug. 29.

The song reigns over Surf Curse’s “Disco,” which jumps from No. 7 to the runner-up spot on the TikTok Billboard Top 50. As noted in the article announcing the Aug. 24 chart, “Disco,” released in 2019, surges due to a dance trend sporting two creators facing each other while performing their moves.

“Disco” leaped 82% in streams in the week ending Aug. 22 to 1.7 million. It’s the second Surf Curse song to sport major attention on TikTok years after the song’s initial release, following “Freaks,” which found so much success that it became a radio single for the band, peaking at No. 15 on Alternative Airplay in 2021.

Jordan Adetunji’s “Kehlani,” which had led the TikTok Billboard Top 50 for the preceding two weeks, falls to No. 3, while DJ Drama and Gucci Mane’s “Photo Shoot” and Hanumankind and Kalmi’s “Big Dawgs” round out the top five.

It’s worth noting too that Tommy Richman’s “Million Dollar Baby,” the chart’s longest-running No. 1 at 10 weeks earlier this year, drops 4-6, marking the first time in its 17 weeks on the survey (dating back to May) that it has not been in the chart’s top four.

Two other songs join “Symphony” as debuts within the top 10, and unlike the No. 1, the ensuing two are brand new songs: Lady Gaga and Bruno Mars’ “Die With a Smile” bows at No. 8, followed by Sabrina Carpenter’s “Taste” at No. 9.

“Die With a Smile” is the first TikTok Billboard Top 50 appearance (the chart began in September 2023) for both Gaga and Mars. The top-performing clip featuring the song so far is an upload on Mars’ own account showing a portion of the music video, while other early successes include fan edits of movies and TV (Tangled, Elemental and more), reaction videos to the song and music video, lip-synch renditions and more.

The tune concurrently debuts at No. 3 on the Billboard Hot 100 with 27.4 million streams, 13 million audience impressions and 21,000 sold, as previously reported.

“Taste,” meanwhile, hasn’t yet made any other Billboard charts – that’s because it was released on Aug. 23, alongside the rest of Carpenter’s new album, Short n’ Sweet. The song benefits from the tracking week for the TikTok Billboard Top 50 being a Monday-Sunday setup (Aug. 19-25) vs. the majority of Billboard’s other charts (Friday-Thursday), though it still needed a hefty amount of attention in those three days to even crack the ranking, let alone the top 10.

According to TikTok, creations using the main “Taste” sound have already surpassed 2 million, with one of the top-performing uploads a behind-the-scenes video of the “Taste” music video uploaded by Carpenter herself, asking, “Am I babygirl?” Others feature lip-synchs to the new track, whose full Billboard chart impact will be known on the tallies dated Sept. 7, utilizing data from Aug. 23 to 29.

See the full TikTok Billboard Top 50 here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.

Lady Gaga & Bruno Mars’ ‘Die With a Smile’ & More Hot 100 Hits With Uncommon Star Power

On the Billboard Hot 100 dated May 11, 1959, Edward Byrnes and Connie Stevens’ “Kookie, Kookie (Lend Me Your Comb)” soared from No. 19 to No. 4, where it peaked for two weeks.

The song became a novelty hit, tying into the character that Byrnes played on the TV show 77 Sunset Strip. For all its lightheartedness, it made history: It became the first Hot 100 top 10 by two artists who didn’t regularly record together, dating to the chart’s Aug. 4, 1958, start.

A select few such team-ups hit the Hot 100’s top 10 in the 1960s, before the practice made more inroads in the ‘70s, when high-profile artists sharing No. 1s included Elton John and Kiki Dee (“Don’t Go Breaking My Heart”); John Travolta and Olivia Newton-John (“You’re the One That I Want”); and Barbra Streisand with both Neil Diamond (“You Don’t Bring Me Flowers”) and Donna Summer (“No More Tears [Enough Is Enough]”).

By the mid-‘80s, the Hot 100’s timeline had extended far enough that “That’s What Friends Are For” made its own history: As it marked Stevie Wonder’s 27th top 10 and John’s 20th (as well as Dionne Warwick’s 12th and Gladys Knight’s eighth, all under the billing Dionne & Friends), the all-star charity single became the first top 10 by two acts each adding a 20th hit in the tier.

On the Hot 100 dated Aug. 31, Lady Gaga and Bruno Mars bound in at No. 3 with “Die With a Smile” – Mars’ 19th top 10 and Gaga’s 18th. Even with collaborations now long embedded in hit music, the ballad is an impressive outlier, as it becomes the latest rare song in which at least two acts each up their counts to 15 or more top 10s.

Below, browse (or, in honor of Byrnes and Stevens, comb through) a recap of the select songs with such star power, and acts’ Hot 100 top 10 totals at the time of each entry. Notably, Michael Jackson leads with three dominant duets, while Drake, Gaga, Ariana Grande, Paul McCartney, Rihanna and Wonder boast two each.

Bose Celebrates Its 60th Anniversary With Diamond Edition Headphones & Earbuds: Shop the Limited Collection

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Bose is celebrating its 60th anniversary with diamonds. On Monday (Aug. 26), the tech brand unveiled an exclusive collection of headphones and earbuds available in a limited-edition “Diamond” colorway.

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The three-piece collection includes the Bose QuietComfort Ultra Headphones ($429), QuietComfort Ultra Earbuds ($299) and Ultra Open Earbuds ($299).

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Bose’s popular QuietComfort Ultra Headphones feature spacial audio, full noise cancellation and up to 24 hours of battery life. The QuietComfort Earbuds last for up to six hours per charging session and up to a full day in the charging case. The battery on Bose’s Ultra Open Earbuds is equipped with up to four hours of power on its own and up to 19.5 hours inside the charging case.

Bose

Bose QuietComfort Ultra Headphones, Diamond 60th Anniversary Edition

Bose

Bose QuietComfort Ultra Earbuds, Diamond 60th Anniversary Edition

From now until Sept. 18, customers who shop Bose’s Diamond collection will be automatically entered for a chance to win a pair of diamond-incrusted Ultra Open Earbuds valued at nearly $9,000. The winner will be announced at the end of the September.

In addition to the special release, Bose customers can save 10% with the purchase all three Diamond 60th Edition products by Sept. 15.

Labor Day is coming soon, which means the tech deals are heating up at Bose. Shoppers can save up to $150 off select products during the brand’s Labor Day sale. Although the Diamond collection isn’t included in the sale, there are a bunch of other hot deals to shop over the holiday weekend.

What’s on sale at Bose? The SoundLink Rev+ II Bluetooth is $70 off ($229), QuietComfort Headphones are $100 off ($249) in select colors, the Smart Ultra Soundbar is $150 off ($749) and the Sounlink Micro Bluetooth Speaker is $20 off ($99).

The Labor Day sale ends on Sept. 2.

Publishing Briefs: Suki Waterhouse Re-Signs With Maison Arts Ahead of New Album

Maison Arts has re-signed Suki Waterhouse to a global publishing deal, further building upon her longstanding partnership with the Los Angeles-based boutique publisher, which has supported her since the start of her career. Under the new deal, Waterhouse’s upcoming album, Memoir of a Sparklemuffin, will be included and is set to release on Sept. 13 via Sub Pop Records.

The Other Songs has formed a new partnership with Universal Music Publishing Group and has signed “Easily” and “Nothing” singer/songwriter Bruno Major to a worldwide publishing deal. As part of their expansion, the UK-based independent publisher, founded by brothers Alastair and Billy Webber, has also brought on Jacque O’Leary as its new general manager.

Primary Wave Music has acquired the publishing, artist royalties and neighboring rights for the composer, flugelhorn and trumpet player Chuck Mangione. This encompasses his entire catalog, including jazz hits like “Feels So Good,” “Bellavia,” “Land of Make Believe,” “Give It All You Got, But Slowly,” “Children of Sanchez,” “Once Upon A Love Time,” “Chase The Clouds Away.”

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Kobalt has signed songwriter/producer Max Wolfgang to a global publishing administration deal. Though he is perhaps best known for his production work with BLACKPINK, BTS, Ed Sheeran and Olivia Dean, Wolfgang first gained attention as the frontman of British alt-rock band Wolf Gang.

Platinum Grammar Publishing and LISTEN TO THE KIDS PUBLISHING have signed Adam Wendler to a global publishing agreement. A co-writer for Dasha’s viral hit “Austin,” this is Wendler’s first-ever publishing deal.

Prescription Songs, in partnership with Disruptive Label publishing, is excited to announce the recent signing of JAYA. A rising Nigerian artist, songwriter and producer, JAYA has an upcoming placement on DaBaby’s next album and is currently working on records for Oxlade, RunTown, Lion King 2, and a number of Nigerian acts as well.

Song Sleuth has partnered with Regalías Digitales, the leading royalty collection agency in the Latin music industry and beyond, to identify undetected user-generated live music content and maximize collections for their rightsholders. Song Sleuth has also entered into a 12 month commercial trial with ICE, to ensure that ICE Core Society & Publisher Partners are properly collecting on UGC uses of their catalogs.

Position Music has signed Abe Parker to a worldwide publishing deal. An artist, producer and multi-instrumentalist, the rising star has experienced viral success with singles “Butterflies,” “Empty House,” and “Stupid Face.”

Warner Chappell Music and Songs & Daughters have signed singer-songwriter Emmi Elliott. A country and Christian songwriter, president and founder of Songs & Daughters, Nicolle Galyon, says “she’s a brilliant creative.”

Syleena Johnson’s Last Stand: The R&B Diva Breaks Down New ‘Legacy’ Album & Her Late Father’s Impact

Casual music listeners may recognize Syleena Johnson’s soulful, magnetic voice from “All Falls Down,” her 2004 Grammy-nominated Billboard Hot 100 hit (No. 7) with Ye (the artist formerly known as Kanye West). Yet there is several decades’ worth of music history coursing through those vocal cords. 

Johnson, the daughter of the late soul giant Syl Johnson, is getting ready to unleash what she says is her final solo studio album on Friday (Aug. 30). And, as she explains to Billboard over Zoom, the road has not been easy. 

“This album is probably my best work, and it is whooping my ass!” she quips. “It wouldn’t be this good if there wasn’t some drama that was attached to it.” 

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Johnson is frazzled over the final mixes for Legacy, which serves not only as her final solo LP, but also a painstakingly crafted tribute to her late father. Led by the revelatory “Monsters in the Closet,” Legacy combines Johnson’s vocals with that of her late father, setting their tones and styles in conversation across 16 tracks that explore the industry-inflicted scars, the timelessness of soul music and the towering impact of Chicago’s music and culture. Featuring appearances from Twista and Shawnna, as well as fresh takes on Syl Johnson classics like 1968’s “Different Strokes,” Legacy is both a gift from a daughter to her father, and a gift from an artist to the sounds that sustain her. 

Arriving in the throes of the ever-challenging balancing act that is being an R&B star and present mother — “[Creating Legacy] took time in the middle of touring, chasing around a superstar athlete kid and another child who is on the spectrum, high-functioning, mind you, and has piano and drawing class” – Johnson’s new record is a wholly family affair. The warmth of those familial ties, as well as the darkness of certain shared experiences, permeates the entire record.

Just as the contributions of her own family remind listeners of our general human connection, so does the album’s exploration of soul music, which marries the late 1950s beginnings of Syl Johnson’s discography with the 21st century sheen of his daughter’s. It’s a winning continuation of Syl Johnson’s own impact as one of the most sampled acts in hip-hop, from Public Enemy‘s “Fight the Power” to The Throne’s “The Joy.”

In a candid conversation with Billboard, Syleena Johnson pulls back the curtain on both her final album and her nearly three decades in the music industry.



Why was now the time to come back with a new record? 

I was already going to come back two years ago, but my father died [in 2022], and that changed things. My father was the legacy, the pinnacle of my music. I feel like [losing him] changed the tone and scope of the album. It changed the intention of the album, and it changed my motivation of why I was creating it. It took two years, which is unheard of for a person like me [who] can create an album in a week or two. Two years means I was mourning. 

Every single track has my father in it, so I was trying to make sure that [the album] honored him and highlighted him as well as myself properly. I was okay with taking my time and getting it done right. The time is now, not because I chose it, but because God designed it for this time. Why? I don’t know, but we’re gonna find out. 

This is the last Syleena Johnson album. We’re going to work Legacy for as long as we possibly can, because it has so much good material. Sometimes, you let the people catch up to all of the repertoire. I have 14 albums, there’s people that don’t know those records. Hopefully, Legacy will be powerful enough to [spur interest in my back catalog]. I will be doing the Chi album [with Dave Hollister and Carl Thomas], but as far as [my own] albums, I just don’t want to do anymore. 

Was there a specific moment in which you knew that this would be the final Syleena Johnson album? 

Yes. I recorded eight records, and they were good. We were thinking of just doing an EP, so I went to Chicago to Toxic Studios, my producers, my musical family. I went there to touch up vocals on a record, and they started playing all this music. I just got sadder and sadder because I knew I [was going to] have to record all of these because they were so good. It was like a happy-sad moment. I was like, “Oh my God!” creatively, but the adult in me that has been in this business for over three decades was like, “Again? Okay. I’m not free. We have to continue.”

And then I realized this album is getting ready to go to a different level, That’s when I knew: I’m going to give them 16 records, give them everything I have vocally and lyrically, and I’m out. And I’m going to put my dad in it. Both of us are considered underrated, so I want us to not be underrated together in this space. I’m constantly going to be creating in some way, shape or form, but it’s the work part and [being] independent that’s just too hard. 

The album literally blends your vocals with your dad’s. Why did you go for that approach instead of, say, sampling his original recordings? 

First, I’m a creative, so I can’t do nothing that’s basic. I don’t want to do anything anybody’s ever done. This hasn’t been done before. Because we own the estate, it’s easier for us to get clearances – these different record companies that [own the song’s] publishing are not going to push back because it brings more money and more eyes to the project and my dad’s records. 

I wanted to show people our similarities [and] the best way to show that is to put us right next to each other. There are parts of the record [where] I sound almost like my dad. I wanted to bring him in because I saw him in his last days. I saw him until his last breath. I wanted to remember him in the light that I put him in on this record. 

This album has helped me understand how amazing he is as an artist. How he placed a record, why he wrote and sang certain ways, comparing his body movements onstage to my own, etc. There’s also lines on the album where he’s just talking to me and whoever listens to this album. 

Did you go into the studio sessions already knowing what songs of his you wanted to bring into the fold? 

No! My sister [who is also my manager and the head of our dad’s trust] is directly connected with the record label that bought my dad’s publishing right before he died. She told the producers at Toxic“ Productions, “You can create from these records,” and my dad had a whole box set. 

I work with such talented producers, and one of my hopes for this project is that it blows up, gets a Grammy, and does all the things that an album can do. I want the producers to be recognized for this body of work that they helped me to create. Rafael Capone is mixing and mastering the whole project in a two-and-a-half-week period.  

What was the first song that you knew was going to be on this album? 

My father died on my youngest son’s birthday (Feb. 6). My son was turning 11 with a party at Sky Zone [at 10 a.m.] and my dad died at 2:00 in the morning. I had to go and be a mom, even though I was super sad. 

Three weeks after that, I flew to Chicago and started recording. The very first song was “Monsters in the Closet” and the next song was “Watching Over.” Those two songs I knew for a fact were going to make the album. I couldn’t even get through recording and writing those two songs. I would be recording and just break down in tears and everybody would just stop and wait until it passed.  

Every time I go in the studio, I don’t have many songs that don’t make it. That’s not my process. I record a specific amount of songs because I’m a storyteller. I don’t need to write a whole bunch of unnecessary records. That’s like if you write a book and go, “Let me write six chapters just in case.” Sometimes you will get some good records that somebody else wrote, and you save those in the vault or for a deluxe. Pretty much everything I recorded made this album except two things. I’m not a big fan of recording, I’m a live girl because that’s where you can really connect the fans with the music. 

What was the most difficult part about opening yourself up on a song like “Monsters,” which draws parallels between the experiences you and father had in this industry? 

There’s many stages of grieving. I was in a place where I was upset at this industry and what it had done to my father and I and our relationship. It’s an ongoing thing inside of the industry and it does it to all artists. The music business is dirty and cruel. It steals from you. It takes from you with very little deposit back into you. I’m tired of not telling the truth. We have to start telling the truth about what the hell be going on! 

I know this is R&B, but we don’t always have to talk about love and pain. That’s what Marvin Gaye and Stevie Wonder and Donny Hathaway and my father did back in the day. I wanted this album to be conscious across all of its tracks. 

Artists’ mental health is huge theme on Legacy, and the record drops right before Suicide Prevention Month kicks off. What do you want to see the industry do in terms of better prioritizing artists’ mental health? Have you seen anything get better (or worse) during your time in the industry? 

The only that has gotten better is the fact that we [can do so much by ourselves] as independent artists. It’s not at the hands of the marketing department at your label. The flip side of that is very difficult because you have to use your own money and you have to do all the footwork, but at least you know where your money’s going.  

In general, people and greed are the basis of the music industry. Because you’re dealing with artists, we are delicate in that way. We want you to like and buy into what we create because it’s tied to our actual livelihood. They don’t like it, we don’t eat. I don’t think people truly understand the depth of how stressful that can be. When you see all of these artists self-medicating, trying to calm themselves down, trying to not have anxiety, then whatever they’re using to self-medicate gets the best of them. It could kill them.  

I think we need to do a better job of understanding the artists’ case and having empathy for them. We have to be these politicians and we ain’t politicians! We’re human beings and our job is to create music and soundtrack our lives. You don’t see nobody knocking on the movie score man’s house and cussing him out, and he’s creating the scores for all these movies for us to feel certain ways. But because we’re famous, we should be grateful that people even give us the time of day. Meanwhile, during the pandemic, the artist suffered the most. There’s no empathy for artists. People don’t care what happens to them. You hold us to all these high standards, and then you’re quick to forget us when it’s over. 

People don’t value what we put into the world, and I feel like everybody should be valued the same.  

“Black Balloon” became your first Billboard chart entry in over a decade. What did that mean to you, especially to do so alongside your dad, who’s officially credited as an artist on that track? 

It’s a great moment because I’m 48. I recorded my first album at 15 [and] I am still out here. The people are still out here turning up/ I’m happy that God has allowed me to have this longevity and have and still be here in my right mind and talk regular with you, chile. 

What lessons would you say were the most difficult for you to internalize throughout your career? 

Trusting myself. Trusting my ears. Trusting what I really want to hear in my records and being adamant about it. I was 21 when Wayne Williams brought me into Jive Records and I would let the last say be someone else’s. Sometimes I might not be happy with it inside, but you just have to let it go. And that was that wasn’t all the time, that was rare. I was given a lot of creative freedom at Jive. It was just certain things [that] when I look back, I’m like “Shit, I should have just listened myself.” [Being an] introvert disconnected me from a lot people in times where I should have been trying to connect more. That’s another lesson: networking. And some of my introversion comes from fear of judgement, but I was very young. When you get older, you don’t give a f—k who’s around and you don’t give a damn. When you’re a young woman and trying to balance male egos, it’s tough. I don’t blame myself.