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How to Watch ‘American Sports Story: Aaron Hernandez’ Online for Free

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After the success of American Horror Story and American Crime Story, executive producer Ryan Murphy now introduces American Sports Story: Aaron Hernandez as a 10-episode limited series.

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Starting on Tuesday, Sept. 17, the two-episode series premiere is available to stream on Hulu, while it also airs on FX.

Ahead, read on for ways to watch and stream American Sports Story: Aaron Hernandez.

What Time Is The American Sports Story: Aaron Hernandez Premiere?

The first two episodes of American Sports Story: Aaron Hernandez are available to stream on Hulu starting on Tuesday, Sept. 17. However, it also airs on the same day at 10 p.m. ET/PT on FX. Episode drops on every Tuesday morning at 12:01 a.m. ET/PT on Hulu, while it broadcasts later in the day at 10 p.m. ET/PT on FX.

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Where to Watch American Sports Story: Aaron Hernandez for Free

If you’re a cord-cutter, then there are a number of ways to watch some of your favorite TV shows without cable — especially if you want to watch for free. For example: Hulu offers a 30-day free trial to try out the service, while many other streaming services, such as DirecTV Stream and Fubo, offer free trials so you can watch American Sports Story: Aaron Hernandez on FX without spending money up front.

Keep reading for more details on how to watch American Sports Story: Aaron Hernandez on Hulu, Disney+ (as part of the Disney Duo), DirecTV Stream and Fubo.

How to Watch American Sports Story: Aaron Hernandez on Hulu

The best way to watch American Sports Story: Aaron Hernandez is with a subscription to Hulu. All episodes of the limited series on the streaming service, while you get access to other fantastic originals, including The Bear, Only Murders in the Building, The Handmaid’s Tale, American Horror Stories and more. You also get access to FX originals including Fargo, Reservation Dogs, What We Do in the Shadows, Under the Banner of Heaven and others.

Hulu starts at $7.99 per month, or $79.99 per year for the ad-supported plan, while you can go without ads for $17.99 per month.

How to Watch American Sports Story: Aaron Hernandez on Disney+

Looking to add Disney+ with your Hulu subscription? You can get Disney+ and Hulu in one streaming service with the Disney Duo. With sign up, you get a new hub called “Hulu” at the top of the Disney+ homepage, along with Disney, Pixar, Marvel, Star Wars and National Geographic.

Episodes are available to stream with the Disney Duo too. Not a subscribers? You can sign up for the ad-supported plan for $9.99 per month, or you can go ad-free for $19.99 per month.

How to Watch American Sports Story: Aaron Hernandez on DirecTV Stream

A subscription to DirecTV Stream gets you access to live TV, local and cable channels, starting at $79.99 per month. The service even offers a five-day free trial to watch American Sports Story: Aaron Hernandez for free, if you sign up now.

You can watch local networks — including NBC, ABC, CBS, Fox and PBS — as well as many cable networks, such as FX, AMC, A&E, Bravo, Cartoon Network, ESPN, FS1, VH1, Fuse, CNN, Food Network, Lifetime, CNBS, BET, MTV, Paramount Network and many others.

How to Watch American Sports Story: Aaron Hernandez on Fubo

Fubo starts at $49.99 per month (with the streamer’s current deals) with nearly 200 channels, including local and cable, that are streamable on smart TVs, smartphones, tablets and on web browsers. And with a seven-day free trial, you can watch American Sports Story: Aaron Hernandez for free, if you act fast and sign up now.

The services gets you live access to local broadcast networks, like NBC, ABC, CBS and Fox, while it also has dozens of cable networks, such as FX, Bravo, TLC, ESPN, E!, FS1, MTV, CMT, ID, Ion, OWN, Paramount Network, TV Land, VH1 and much more.

More Ways to Watch

If you’re overseas and you’d like to stream American Sports Story: Aaron Hernandez internationally, you can sign up for a VPN, such as ExpressVPN, NordVPN and PureVPN, which lets you access a number of streaming platforms, like the ones mentioned above, legally.

The miniseries follows former-New England Patriots tight end Aaron Hernandez (Josh Andrés Rivera) and his rise to stardom in the NFL, and his fall from grace as a murder suspect.

It also stars Patrick Schwarzenegger, Lindsay Mendez, Tony Yazbeck, Jake Cannavale, Catfish Jean, Jaylen Barron, Tammy Blanchard, Ean Castellanos, Thomas Sadoski, Norbert Leo Butz, Kwadarrius Smith, Casey Sullivan and others.

American Sports Story: Aaron Hernandez is available to stream on Hulu and broadcasts on FX on Tuesday, Sept. 17, at 10 p.m. ET/PT. In the meantime, watch the trailer for the American Sports Story: Aaron Hernandez below.


https://youtube.com/watch?v=nYd-BgM6tdQ&version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent

Want more? For more product recommendations, check out our roundups of the best Xbox dealsstudio headphones and Nintendo Switch accessories.

NYC’s Chief Counsel Lisa Zornberg Suddenly Resigns Amid Massive Corruption Probe Circling Mayor Eric Adams & His Inner Circle

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Mayor Eric Adams speaks during press briefing at City Hall.

Source: Pacific Press / Getty / Mayor Eric Adams / Lisa Zornberg

It’s not looking good for Mayor Mixxy, aka Eric Adams.

As the walls continue to close in on NYC Mayor Eric Adams as his people in his close inner orbit are getting visits from the feds and arrested in some cases, another sign Eric Adams is in trouble is New York City Hall’s chief counsel suddenly stepping down.

The New York Post reports that Lisa Zornberg, who has been the lead attorney for Mayor Mixxy and City Hall since July 2023, has handed in her resignation papers. Her move comes after NYPD Commissioner Edward Caban also resigned. 

According to the Daily News reporting, Zornberg resigned “after the mayor rejected her advice to fire several top administration officials ensnared in federal corruption investigations rocking City Hall, according to two sources familiar with the matter.”

In a statement, Zornberg said, “I am deeply grateful to Mayor Adams for giving me the opportunity to serve the city, and I strongly support the work he has done and continues to do for New Yorkers.”

In response, Adams thanked Zornberg for her service and said he would swiftly find her replacement.

“We appreciate all the work Lisa has done for our administration and, more importantly, the city over the past 13 months. These are hard jobs and we don’t expect anyone to stay in them forever,” Adams said.

It’s Not Looking Good For Eric Adams

Zornberg’s resignation comes on the heels of the homes of Caban and other members of the NYPD’s homes being raided as part of a massive corruption probe alleging influence peddling.

James Caban, Edward Caban’s twin brother, is currently under investigation by the feds for allegedly being a “fixer” for many Manhattan restaurants and clubs as part of his “consulting” work.

The hits keep on coming for Eric Adams.

The Jackson 5 Never Won a Grammy, But They Were Nominated With These 3 Records

Tito Jackson’s death on Sunday Sept. 15 at age 70 has put a spotlight on the Jackson 5 (later the Jacksons), which had a string of classic hits in the 1970s and ’80s.

You may be surprised to learn that the J5 never won a Grammy. Michael Jackson won 13 Grammys, but all were for his solo career.

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Three J5 classics – “I Want You Back,” “ABC” and “I’ll Be There” – have been inducted into the Grammy Hall of Fame, which functions as a second chance for the Recording Academy to honor great recordings.

The J5 have yet to receive a lifetime achievement award from the Recording Academy, though Michael received a posthumous lifetime achievement award in 2010.

The J5 were inducted into the Rock and Roll Hall of Fame in 1997 by their old pal Diana Ross, who was credited with having discovered them. (Whether or not she actually discovered them, she did lend her name to their 1970 debut studio album, which was titled Diana Ross Presents the Jackson 5.) Michael was inducted into the Rock Hall as a solo artist in 2001.

Here are the three Jackson 5 records that were nominated for, but did not win, Grammys.

“ABC” (1970)

Nominated for: Best contemporary vocal performance by a duo, group or chorus

Lost to: Carpenters, “Close to You”

Notes: Both family acts were red-hot at the time. “Close to You” topped the Billboard Hot 100 for four weeks and was Billboard’s No. 1 song of the summer for 1970. “ABC,” which topped the Hot 100 for two weeks, was the J5’s second No. 1 hit of 1970 (out of a career-launching volley of four consecutive No. 1 hits). “Close to You” was also nominated for record of the year (unlike “ABC”), which showed its strength with Grammy voters. “ABC” and “Close to You” have both been voted into the Grammy Hall of Fame, a sign that both are now regarded as top-tier classics.

Fun fact: Michael was known to be a fan of the Carpenters.



“Dancing Machine” (1974)

Nominated for: Best R&B vocal performance by a duo, group or chorus

Lost to: Rufus’ “Tell Me Something Good”

Notes: “Dancing Machine” was an important record in the J5’s career. It not only became their biggest Hot 100 hit in three years, but it showed them to be all grown up, with little trace of the bubblegum of such early hits as “ABC.” The record peaked at No. 2 on the Hot 100 behind Ray Stevens’ inane novelty hit “The Streak,” a look at the then-hot fad of streaking (see also: the streaker who raced across the stage behind David Niven on the 1974 Oscars). Stevie Wonder wrote the beyond-funky “Tell Me Something Good,” which was Rufus’ first Hot 100 hit. It reached No. 3.

Fun fact: The J5 performed “Dancing Machine” on The Carol Burnett Show in 1974 and on Cher’s solo TV show the following year. Cher, who did not lack for nerve, joined the group in a medley of five of their hits, capped by “Dancing Machine.”



Triumph (1980)

Nominated for: Best R&B performance by a duo or group with vocal

Lost to: The Manhattans’ “Shining Star”

Notes: How were Grammy voters expected to compare performances on full albums like Triumph with performances on singles like “Shining Star”? Good question. (The Recording Academy no longer pits albums and singles against each other in performance categories.)

Triumph reached No. 10 on the Billboard 200, becoming the group’s first top 10 album since the J5 (which had four top 10 albums) evolved into the Jacksons in 1976. Triumph spawned four Hot 100 hits on the Hot 100: “Lovely One” (No. 12), “Heartbreak Hotel” (No. 22). “Can You Feel It” (No. 77) and “Walk Right Now” (No. 73). None of them were as big as “Shining Star,” which reached No. 5, becoming the second-biggest group by the old-school R&B vocal group, whose “Kiss and Say Goodbye” reached No. 1 in the summer of 1976.

Fun fact: The Manhattans were signed to Columbia, sister label to The Jacksons’ Epic. That may have made CBS Records’ post-Grammys party a little awkward that year.



Dana White & Terence Crawford Laugh About UFC’s Kendrick Lamar Mishap

Kendrick Lamar went viral once again, but this time it wasn’t because of a surprise diss track. UFC 306 happened over the weekend in Las Vegas for “Noche UFC” at the Sphere to celebrate Mexican Independence Day, and a bunch of celebs were in attendance to catch the main event between Sean O’Malley and Merab Dvalishvili.

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One of those celebrities was boxer Terence “Bud” Crawford, who was taking in the action as he was seated next to Turki Al-Alshaikh, the chairman of Saudi Arabia’s General Entertainment Authority.

However, while the producers of the telecast got Al-Alshaikh’s name correct, they confused Crawford for rapper Kendrick Lamar when the camera panned to one of the best pound-for-pound boxers in the world. Of course, fans took notice and posted videos of the gaffe all over social media, with one user telling UFC they will be, in fact, “going to hell.”

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Both Crawford and UFC boss Dana White had a laugh about the situation. Bud felt like it was done on purpose by some young, intrepid producer who’s been tapped in with the rap battle that defined the summer.

“To be honest, I think it was intentionally done just for laughter because how can you get us mixed up?” Crawford told TMZ. “All in all, it was funny to me.”

He also told the outlet that a bunch of people hit him up referencing when Kendrick name-dropped him in his Drake diss song “Euphoria,” where the Compton rapper told his rival, “I don’t like you poppin’ s–t at Pharrell, for him, I inherit the beef/Yeah, f–k all that pushin’ P, let me see you Push-a T/ You better off spinnin’ again on him, you think about pushin’ me/ He’s Terrence Thornton, I’m Terence Crawford, yeah, I’m whoopin’ feet.”

During the post-fight press conference, White also had some fun with the mixup and said he had already spoken to the boxer about the mistake. “I was talkin’ to Terence Crawford,” he said while laughing. “I don’t wanna call him … I don’t know who the hell did that and thought it was … Yeah, that was pretty bad. He did kind of look like Kendrick Lamar, though, let’s not f—k around … So, when I said we had a flawless production tonight, I take that back.”

In other K. Dot news, he dropped an untitled track with cryptic lyrics that seemed to be aimed at Drake and the rap industry at large where he proclaims that “it’s time to watch the party die.” This new song comes just days after he announced that he would be headlining Super Bowl 59 in February.

Lady Gaga & Bruno Mars’ ‘Die With a Smile’ Adds Third Week at No. 1 on Billboard Global Charts

Lady Gaga and Bruno Mars’ “Die With a Smile” secures a third week at No. 1 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts. Three weeks earlier, the duet debuted at the runner-up rank on each survey.

Linkin Park lands the highest debut on both the Global 200 and Global Excl. U.S., as the band’s comeback single, “The Emptiness Machine,” launches at No. 2 on the latter and No. 3 on the former.

Plus, Sabrina Carpenter claims three songs in the top 10 of both the Global 200 and Global Excl. U.S. for a third week, all from her new album, Short n’ Sweet, which notches a third week at No. 1 on the U.S.-based Billboard 200.

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The Global 200 and Global Excl. U.S. charts, which began in September 2020, rank songs based on streaming and sales activity culled from more than 200 territories around the world, as compiled by Luminate. The Global 200 is inclusive of worldwide data and the Global Excl. U.S. chart comprises data from territories excluding the United States.

Chart ranks are based on a weighted formula incorporating official-only streams on both subscription and ad-supported tiers of audio and video music services, as well as download sales, the latter of which reflect purchases from full-service digital music retailers from around the world, with sales from direct-to-consumer (D2C) sites excluded from the charts’ calculations.



“Die With a Smile” leads the Global 200 with 111.4 million streams (up 5% week-over-week) and 9,000 sold (down 10%) worldwide Sept. 6-12. The ballad, released Aug. 16, is Lady Gaga and Bruno Mars’ first No. 1 each since the chart began.

Billie Eilish’s “Birds of a Feather” rises 3-2 on the Global 200, following three weeks at No. 1 beginning in August.

Linkin Park’s “The Emptiness Machine” soars onto the Global 200 at No. 3, marking the band’s first top 10 since the chart began, with 74 million streams and 19,000 sold worldwide Sept. 6-12, its first full tracking week; it premiered at 6 p.m. ET on Sept. 5. The song is the lead single from From Zero, Linkin Park’s eighth studio album, due Nov. 15. It’s the group’s first LP of all new music since the death of co-frontman Chester Bennington in 2017 and its first with vocalist Emily Armstrong.

Notably, as “The Emptiness Machine” concurrently blasts to No. 1 on the U.S.-based Hot Hard Rock Songs chart, it’s the first leader on the list also to have hit the Global 200’s top three.



Sabrina Carpenter claims three songs in the Global 200’s top 10 for a third week: “Taste” slips to No. 4 from its No. 2 high; “Espresso” drops 4-5, following three nonconsecutive weeks at No. 1 beginning in June; and “Please Please Please” descends 5-6, after two weeks at No. 1 also starting in June. She’s the first artist to triple up in the top 10 over three weeks in 2024, besting Eilish and Taylor Swift, each with two such weeks this year.

“Die With a Smile” tops Global Excl. U.S. with 86.1 million streams (up 9%) and 5,000 sold (up 1%) outside the U.S. Sept. 6-12. As on the Global 200, it became Lady Gaga and Bruno Mars’ first No. 1 each since the survey started.

Linkin Park’s “The Emptiness Machine” bounds onto Global Excl. U.S. at No. 2, becoming the band’s first top 10, with 60.8 million streams and 11,000 sold outside the U.S. Sept. 6-12.

Eilish’s “Birds of a Feather” slides 2-3 after three weeks atop Global Excl. U.S. beginning in August; Carpenter’s “Espresso” drops 3-4, following eight nonconsecutive weeks at No. 1 beginning in May; and Karol G’s “Si Antes Te Hubiera Conocido” holds at No. 5, after reaching No. 2.

Plus, Carpenter’s “Taste” falls to No. 6 on Global Excl. U.S. from its No. 4 best and “Please Please Please” backtracks 6-7, following a week at No. 1 in June. Already the only artist with multiple weeks with three songs in the top 10 simultaneously this year, she adds a third week achieving the feat.

The Billboard Global 200 and Billboard Global Excl. U.S. charts (dated Sept. 21, 2024) will update on Billboard.com tomorrow, Sept. 17. For both charts, the top 100 titles are available to all readers on Billboard.com, while the complete 200-title rankings are visible on Billboard Pro, Billboard’s subscription-based service. For all chart news, you can follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram.

Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published.

Hispanic Heritage Month: 25 Defining Moments for Latin Music

From Jennifer Lopez and Shakira headlining the Super Bowl to Karol G’s history-making stadium tour.

Hispanic Heritage Month is in full swing, taking place from Sept. 15 to Oct. 15. The month-long celebration is recognized in the United States to honor the contributions and influence of Latin culture in the country. Latin music’s impact and influence is no exception.

For many years, Latin music has played a key role in shaping what is considered mainstream culture today, with dozens of milestone moments throughout the years — from West Side Story landing on Broadway in the 1950s (with a storyline that focuses on New York’s Puerto Rican immigrants experience) to Daddy Yankee‘s “Gasolina” fueling a global reggaetón movement in the early 2000s.

Most recently, Karol G‘s history-making Mañana Será Bonito stadium tour, in support of her Billboard 200-topping album by the same name, became the highest-grossing Latin tour by a woman in Boxscore history. Additionally, in 2023, Latin music revenues in the United States hit an all-time high last year, exceeding the $1 billion mark on the wings of 24% growth that outpaced the overall market. For a second year in a row, Billboard reported in April that Latin music revenues once again exceeded the $1 billion mark on the wings of 16% growth.

In honor of Hispanic Heritage Month, take a look at 25 defining moments for Latin music in the United States.

Billboard Latin Music Week is returning to Miami Beach on Oct. 14-18, with confirmed superstars including Gloria Estefan, Alejandro Sanz and Peso Pluma, among many others. For tickets and more details, visit Billboardlatinmusicweek.com.

7 Fujifilm Camera Deals Starting at $57 for Photography on a Budget

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Fujifilm is just one of the many digital camera brands that allow you to capture memories you can relive forever. From instant cameras to mirrorless designs, the tech brand has made it easy to snag a quality camera no matter how advanced your skills are.

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You may recognize Fujifilm from their vivid Instax polaroid cameras that print out pictures immediately after you snap it. The camera has become a viral accessory to own — especially as nostalgia continues to drive social media trends; there are more than 66 million posts for “Instax Polaroid” on TikTok, with users showing off the camera and its picture quality.

You don’t have to wait until a major holiday sale to capture an affordably priced Fujifilm camera. Rather than pay full price, there are online sales and deals on Fujifilm cameras that’ll get you the polaroid camera for $10 off. For more advanced photographers, Fujifilm has discounts on digital cameras for photography that are being slashed for up to $422 off, giving you expanded features for a fraction of the price.

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The sales are only going on for a limited-time, which means you’ll want to act quickly before the deals are gone in a flash.

Keep reading to discover where to find the best Fujifilm camera deals online.

What Are the Best Fujifilm Camera Deals?

Instead of hunting for the deals yourself, ShopBillboard put together a list of the biggest deals available for you to shop now.

Walmart

Fujifilm Instax Mini SE Instant Camera

$57

$67

15% off

Avoid having to get film developed with this Fujifilm instant camera for 15% off. The device comes in a compact size with a width of 2-inches and 5-inch height making it easy to throw into your purse for photos on the go. In addition to the camera, you’ll also receive a 10 pack of film to load into the camera.

Target

Fujifilm Instax Mini EVO Instant Film Camera Bundle

$328.65

$394.99

17% off

The Mini EVO instant camera not only shows off a sleek leather look, but comes in a bundle that includes an SD card for storing photos, a carrying bag, film and a removable strap for hands-free carrying. Unlike your standard instant camera, this model allows you to change the focus and choose from 10 different effects to personalize photos to your liking.

Amazon

Fujifilm Instax Mini 40 Instant Camera

$93.99

$99.95

6% off

More than 200 Amazon shoppers have purchased this instant camera featuring a sleek black exterior with silver accents. Beginners will appreciate the automatic exposure and a one-touch selfie mode to make taking pictures of yourself simple.

Target

Fujifilm Instax Square SQ6

$186.31

$223.99

17% off

This square Fujifilm instant camera will become your ultimate accessory thanks to its metallic coloring. Built-in features include auto-focusing and three color filters that you can cover the flash with. A mini selfie mirror was also included to help you take photos of yourself with ease.

Amazon

Fujifilm X-T30 II XC15-45mm Kit

$999

$1,075

7% off

Amazon is offering Fujifilm’s X-T30II for under $1,000 giving you a professional grade camera for a more wallet-friendly price. The device comes with three different filming modes including sepia, black and white and normal. You can use the high-speed continuous framing to capture every moment quickly and in a high definition resolution. Mechanical shutters can get eight frames-per-second while the electronic shutter can capture 20 frames-per-second.

Target

Fujifilm X-T50 Mirrorless Digital Camera

$2,109.95

$2,531.99

17% off

Photographers will want to jump on this major deal for $422 off Fujifilm’s mirrorless digital camera. In addition to being bundled with three different lens covers, a travel bag, vlogging tripod and a camera lens, the device has a mix of features that’ll let you flex your photography skills. You can switch settings without having to navigate the menu and digital teleconverters to help you framing possibilities.

Amazon

Fujifilm X100VI Digital Camera

$2,395

$2,595

8% off

Snag $200 off Fujifilm’s X100VI digital camera 40.2 megapixel resolution for a fraction of the cost. You can switch from 20 different film simulation modes as well as up to six stops in body image stabilization for more clear photos.

For more product recommendations, check out ShopBillboard‘s roundups of the best cameras for vlogging, tablet deals and webcam covers.

Why Music Festivals Are Turning to Batteries In a Bid For Sustainability

Since Lollapalooza ushered in the era of the modern music festival in the early 1990s, one main power source has been driving them all: diesel generators. These mobile devices have been particularly crucial to the festival industry given that many of these events take place in open fields and parking lots that aren’t connected to the power grid.  

But generators are also environmentally problematic. At the biggest festivals, they can burn through thousands of gallons of diesel fuel over a weekend, spewing carbon emissions that altogether make them the second biggest carbon emitters in live music, after emissions created by fan travel. They’re also loud, and they kind of stink.   

“You can hear them from the stage, you can smell them from the stage,” says Adam Gardner of the band Guster, and who also co-founded the music sustainability nonprofit REVERB. “It’s just unpleasant.”   

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But the live events industry, and the festival industry in particular, is amidst what seems to be a sea change in how events are powered. And increasingly, the more viable alternative to the diesel devilry is simple — batteries. 

Last month, the Lollapalooza 2024 mainstage was powered entirely by batteries, which kept the lights, sound and other power components on during performances by Chappell Roan, Megan Thee Stallion, SZA, The Killers and more. A rep for Lollapalooza tells Billboard that with this effort, the festival saw a 67% reduction in both fuel use and greenhouse gas emissions over prior years, when batteries had not been used. This equates to the sparing of 26 metric tons of greenhouse gas emissions, or the equivalent to five homes’ electricity use for a year. The use of batteries also saved over 3,000 gallons of fuel. Lollapalooza says this initiative made it the first major U.S. festival to power its mainstage on a hybrid battery system.   

“I’ve heard some rumors about competitors being maybe a little jealous that we were the first ones to do it,” says Jake Perry, the director of operations and sustainability at C3 Presents, which produces Lollapalooza.  

Lolla’s effort helped demonstrate that what may seem risky is actually a reliable alternative that’s evolving power options for live events. “There’s a lot of fear and apprehension over providing the power that’s turning the show on,” says Perry. “But there were, like, zero issues.”  

The battery set up at Lollapalooza 2024

The battery set up at Lollapalooza 2024

Dusana Risovic

REVERB, a 501c3 nonprofit that’s focused on sustainability in music for 20 years and was co-founded by Gardner and his wife, environmentalist Lauren Sullivan, estimates that each year, U.S. festivals burn the equivalent of 46 million miles driven by gasoline powered vehicles. As battery technology evolves, they’re becoming a more viable solution to the issue, if organizers can be convinced that they’re reliable enough to use.  

“If there’s a choice between sustainability and reliability, everyone’s going to choose reliability,” says Greg Landa, CEO of CES Power, the industry’s leading mobile power provider for festivals. “The pop star doesn’t want to be on stage if there’s no audio or lighting.” 

But early adopters have demonstrated batteries’ efficacy. In May, Northern California’s two-day Mill Valley Music Festival was powered entirely by batteries. At the 2023 edition of Willie Nelson’s Luck Reunion near Austin, Texas, the REVERB team powered all four stages with batteries, setting up a temporary on-site solar array to charge them. By 2024, the entire event was battery powered, with the only generators on site being inside the tour buses of the artists playing. In total, 350 gallons of diesel fuel were used at Luck in 2022, with that number down by 90% in 2023 and 100% in 2024, tour buses notwithstanding. This year, REVERB also brought battery power to SXSW, using it to power an outdoor stage for public performances by artists including Bootsy Collins.  

REVERB and Overdrive Solutions' solar setup at Luck Reunion 2024

REVERB and Overdrive Solutions’ solar setup at Luck Reunion 2024

Courtesy of REVERB

These efforts were backed by REVERB’s Music Decarbonization Project, which aims to eliminate carbon emissions created by the music industry. The Project made headlines in 2023 when it brought a temporary solar array to Lollapalooza in Chicago, using it to charge the battery system that powered the mainstage during a headlining set from Billie Eilish, arguably the modern artist most vocal about sustainability. (Eilish helped launch and fund REVERB’s Music Decarbonization Project in 2023.) 

Through this initiative with Eilish, “we were able to help Lollapalooza [get] to where they are now, where they were able to take it upon themselves,” says Gardner, “which is exactly the point of the Music Decarbonization Project.” 

Lollapalooza’s use of battery power in 2024 came after years of the fest searching for the battery technology to make it happen, with C3 testing batteries from myriad manufacturers over the last few years at events including Austin City Limits and North Carolina’s High Water.  

“The technology is evolving very quickly,” says Perry. “This year it finally got to a point where it was big enough and capable enough to put it into an installation this size.” The effort falls into Live Nation’s goal of cutting its emissions by 50% by 2030. 

Battery power at a festival functions in essentially the same way as in a hybrid car; think of battery systems as a hybridization of the stage. How long batteries last depend on what’s being powered (i.e. a stage, a lighting source, a food vendor, etc.), how long it’s powered for and the battery’s storage capacity. 

Partnered with CES, Lollapalooza 2024 used lithium ion batteries made by industrial equipment manufacturer Atlas Copco. All batteries, regardless of manufacturer, can carry only a certain amount of charge and must have charge added during the event. Each battery is connected to a secondary power source that charges it back up when necessary.   

As such, how green batteries actually are varies by the way they’re charged. Batteries can be powered off the grid if utility power is available, or from a generator running off diesel (the most common option) or biodiesel, which has less of a carbon footprint but can be hard to source. Solar panels don’t require any fuel to be burned, although setting up the necessary solar array at an event can be time- and space-intensive.  

But even when using diesel backup generators, batteries are more efficient. Landa says that if the company put a 60 kw battery at an event site, it’s unlikely the battery would ever be using that full 60 kw power, with levels more likely to be at 30-45 kw depending on what it’s powering. At that rate, the battery would likely last four to five hours before being charged by the generator, thus using less fuel.   

“That’s the hybrid approach we’re talking about,” Landa says.  

Batteries also have built-in computers, making them able to report how much power they’re using at any given time. When they need to be charged, they automatically turn on their power sources. When they reach the necessary level of charge, they automatically turn this backup source back off. And because batteries are intelligent, if a failure occurs, they’ll instantly flip on the backup source to avoid power interruptions.  

“They’re telling you everything in real time,” says Gardner. “You can literally monitor your power usage on an iPhone as it’s happening.”  

According to Landa, the top mobile battery suppliers are currently Caterpillar, Atlas Copco and portable power solutions supplier POWR2. The Vermont-based Nomad offers transportable battery systems designed for rapid deployment and operation at the utility (or grid) level, although Alex Crothers of the Burlington-based music production company Higher Ground incorporated Nomad batteries into the company’s 2024 summer season, along with batteries from Overdrive Solutions. Crothers is currently exploring how to make these batteries into backup power for the venues he co-owns, given that the concert series only happens a few times a month due to the weather. Meanwhile, Overdrive Solutions provides battery power stations and systems and has partnered with AEG on myriad events, assisting with planning and on-site execution.  

“A lot of them use the same technology in their guts,” Gardner says of all these products.  

As battery technology improves, there could come a time when they can be charged with utility power before being transported to a festival, then run for the duration without being recharged. “That is not where we are today,” says Landa. “But that is the goal.” As batteries become more efficient, they’ll also likely become smaller, which will allow more of them to fit on a shipping truck and reduce costs and carbon emissions related to transport. Some batteries currently being made by Overdrive Solutions are already as small as a rolling suitcase.  

The current hybrid battery model is what makes it possible for artists to say that their shows are completely battery powered, even though there are generators on site. “When you hear about Coldplay, they brought just as many generators as they brought batteries,” says Landa. “While Chris Martin was on stage, he may have been without any emissions, but there were diesel generators charging those batteries [after]. I’m not trying to greenwash this.” 

At Lollapalooza 2024, generators ran on b14 biodiesel, a blend of diesel and biodiesel, with C3 partnering with CES and sustainability consultancy ZAP Concepts (who worked with Coldplay on their Music of the Spheres Tour, which pledged to reduce the band’s direct carbon emissions from production, freight and band and crew travel by at least 50%) to make the project a reality. 

Of course, batteries have many festival applications beyond powering stages. REVERB worked with Coachella and Stagecoach to put up battery-powered light towers that were charged by solar. “Festival organizers loved it,” says Gardner, “because they didn’t have to run out to light towers on the outskirts of the festival in their golf carts and fill up the diesel generators.”   

REVERB and Overdrive Solutions' solar setup at Coachella

REVERB and Overdrive Solutions’ solar setup at Coachella

Courtesy of REVERB

Perry of C3 says that after the success of 2024, Lollapalooza will likely roll out additional battery usage incrementally, ultimately working to entirely replace the roughly 70 generators on-site annually. This endeavor will become easier as the general supply of batteries increases, as currently, Perry says, “these types of high-capacity batteries are low supply, high demand.”  

He adds the price of the Lolla mainstage project was “not cheap,” with the festival partnering with CES, Live Nation’s sustainability program Green Nation and T-Mobile to cover costs. Landa says that while lithium-ion batteries currently cost about five times the price of diesel generators, batteries are rechargeable and built to work for a decade or longer, so buyers can spread the cost out over time.

Landa predicts that, as with electric cars and iPhones, prices will come down as technology evolves, with a trickle-down effect likely to occur. “Think electric vehicles at the top,” he says, “then think industrial applications, then think events and entertainment at the bottom of the funnel. We need the guys ahead of us to drive down cost and increase the supply chain so that it makes sense by the time it gets to the bottom of the funnel.”

As this happens, and as the industry grapples with sustainably — particularly in the face of events being affected by major and extremely freaky weather events — initiatives like REVERB’s work at Luck Reunion and SXSW and what C3 did at Lolla 2024 are meant to build broad trust, showing the industry what this technology is and that it works.  

“I think the most positive feedback that I got was that it went unnoticed,” Perry says of Lolla’s batteries. “For me, an operational person, the biggest kudos is to be smooth and unseen.” 

Lil Pump Blasts Taylor Swift for Endorsing Kamala Harris: ‘Clearly You Didn’t Do Ur Research’

Lil Pump is and lambasting Taylor Swift for her endorsement of Kamala Harris in the 2024 presidential election. The “Gucci Gang” rapper took to X on Monday (Sept. 16), where he put the pop titan on blast for supporting Harris and questioned her intelligence.

“Taylor Swift, you have no clue why ur even voting for Kamala,” he began. “Maybe cuz ur a billionaire and voting for her has 0 impact on ur life. You said do ur research, clearly you didn’t do ur research. Right after the debate u endorsed her lol Right after she lied many many times!”

Billboard has reached out to Swift’s rep for comment about Lil Pump’s tweets.

As part of his X rant, he also shared a fake comment from Taylor Swift that seemingly called Pump out and unleashing Swifties on him. Numerous users on X pointed out to the rapper that the tweet he purported to be from the superstar was not real.

“Stop acting like ur so innocent YOU ARE PUSHING PPL TO VOTE FOR KAMALA! Inflation through the roof and ppl are struggling to pay bills They def won’t be able to afford tix to ur shows,” he continued. “She said she will make changes right away, WHY DIDNT SHE THE PAST 3.5 years?”

In one particularly vulgar tweet, the Florida rapper questionably guaranteed he’ll be hitting the Super Bowl Halftime Show stage before T-Swift, and again pledged his allegiance to Donald Trump. “… vote 4 trump and never look back fam also i bet i perform at the superbowl before her cringe a–,” he spewed in part.

While his music hasn’t been able to cut through on the Billboard charts, Pump has pivoted to put his energy into advocating for Trump in his journey for a return to the Oval Office. The 24-year-old even declared that he’s leaving the United States if Harris wins the 2024 election.

“I swear on my dad’s grave, if this stupid-a– bi— Kamala Harris wins the f—ing election, I’m moving out of America, boy,” he said on Instagram Stories in early August. “I swear on everything.”

Even though Swift hasn’t name-dropped Donald Trump, the twice-impeached former president lashed out at the pop star. “I HATE TAYLOR SWIFT!” the business mogul — who in May was convicted on 34 counts of falsifying business records — wrote in all caps on Truth Social on Sunday (Sept. 15).

Following Sept. 10’s presidential debate, Swift made a political splash when endorsing Kamala Harris.She hailed the candidate as a “warrior” and a “steady-handed, gifted leader.”

“Like many of you, I watched the debate tonight. If you haven’t already, now is a great time to do your research on the issues at hand and the stances these candidates take on the topics that matter to you the most,” she wrote. “As a voter, I make sure to watch and read everything I can about their proposed policies and plans for this country.”

Celebrities & Politicians Send Taylor Swift ‘Love’ After Donald Trump’s ‘Hate’ Message

Taylor Swift is being showered with love despite Donald Trump‘s hate.

The former president lashed out at the pop superstar on his Truth Social over the weekend following her recent endorsement of Kamala Harris in the 2024 U.S. presidential election. “I HATE TAYLOR SWIFT!” Trump wrote in all caps.

Trump’s post comes just days after Swift took to social media to voice her support for the Harris campaign. Swift expressed her admiration for Harris, calling her a “steady-handed, gifted leader” and a “warrior” for causes including LGBTQ+ rights and women’s reproductive freedoms. She also called out Trump posting fake AI images that had falsely suggested she supported him.

“It really conjured up my fears around AI, and the dangers of spreading misinformation,” she said about the doctored images. “It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.”

Swift signed her Instagram post as “Childless Cat Lady,” aimed at Trump’s VP candidate JD Vance, who used that description to demean Democratic leaders without children. Swift’s endorsement post of the Democratic candidates brought around 400,000 people to the Vote.gov registration website in the following days.

Following Trump’s message of hate, a number of celebrities and politicians alike took to social media to note how much they “love” Taylor Swift, and #ILoveTaylorSwift was trending on X within hours. Some public figures that came forward in support of the “Cruel Summer” singer include “King Swiftie” Flavor Flav, actor Mark Hamill, author Stephen King, actress Mia Farrow and former Republican House Representative Liz Cheney.

Most surprisingly, Scooter Braun took to his Instagram Stories to clap back at Trump’s message. “Shake it off Donald. Kamala 2024,” he wrote, in reference to Swift’s 1989 hit, “Shake It Off.” Braun has a history of “Bad Blood” with Swift, as he acquired Scott Borchetta’s Big Machine Records Label Group and Swift’s catalog for $300 million in 2019. Braun later sold Swift’s masters in 2020, prompting Swift to begin the process of re-recording her first six Big Machine albums.

See below for celebrity reactions to Donald Trump’s message to Taylor Swift.