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KISS spent the majority of its five-decade career disguising their faces in makeup. Now, as the band plans the next phase for its music and iconic characters, KISS is still leaving its fans with mystery and intrigue.

After the culmination of The End of the Road Tour in December, KISS began the year with the sale of its name and likeness and plans to live eternally in the digital world. Details are scarce, but the band has said the virtual performance should launch in Las Vegas in 2027. In a conversation with Billboard’s Behind the Setlist podcast, frontman Paul Stanley won’t say exactly how the group will carry its legacy into the future. But in typical KISS fashion, Stanley has ambitious goals.

“It’s a must-see, go-to experience,” Stanley boasts. “It’s beyond anything that anyone else has contemplated.” 

Virtual artists are nothing new: a Tupac Shakur hologram appeared at Coachella in 2012, and avatars have resurrected deceased musicians such as Ronnie James Duo and Whitney Houston for live performances. Those earlier examples of digital likenesses pale in comparison to Abba Voyage, a high-budget, mixed virtual reality-live music concert in London that has won rave reviews.

In April, KISS sold its name and likeness rights to Pophouse, the Swedish company that helped build Abba Voyage around virtual versions of Abba’s four members made to look decades younger. Although those early generations of avatars wowed audiences, KISS isn’t content to replicate the previous models, says Stanley.

“We’re creating something that’s not a concert,” he explains. “The idea of a hologram — and it’s not a hologram, but that term seems to get thrown around a lot — but the idea a simulated concert is not what we want to do. Frankly, I would find that boring.”

Like Abba Voyage, which takes place in the purpose-built, 3,000-capacity ABBA Arena in Queen Elizabeth Olympic Park in London, the KISS experience will require a dedicated venue built around the technology, says Stanley. Las Vegas is filled with venues, from Sphere to T-Mobile Arena to numerous theaters that host long-term residencies (Bruno Mars at Park MGM, for example). Stanley is mum on the venue but tells Billboard the final product will be more advanced than Abba Voyage.

“Now, mind you, the Abba show is an older technology, because technology moves ahead at an exponential rate,” says Stanley. “So, by the time that show started to be presented, there was new technology.” To that end, he adds, KISS will work with Industrial Light & Magic, the visual effects company founded by filmmaker George Lucas that produced special effects for the Star Wars, Terminator and Jurassic Park franchises. 

KISS fans got a preview of its plans in December when then band revealed digital depictions showed at the final End of the Road concert and released a two-minute sizzle reel, KISS: A New Era Begins, that shows the band donning motion-capture technology to create their digital likenesses. Stanley insists that the final product will be far more advanced. 

“That was just an early — I don’t want to say rendering — but an early version of what is to come and is still being worked on,” says Stanley. “But it bears little resemblance to what was there. What we were showing was just the inception of the idea that we can continue on outside of flesh and blood.”

As for Stanley, he expects to stay busy outside of prepping the Las Vegas show. Stanley leads a retro-soul band, Paul Stanley’s Soul Station, that plays original and classic soul songs and released an album, Now and Then, in 2021. He has forged a successful career as a painter. Asked if he’ll release another solo album—following his 1978 eponymous album and Live to Win from 2006 — Stanley keeps his fans guessing.

“We’ll see,” he says. “I’m not done with music, that’s for sure. I’ve become more judicious in what I do, picking and choosing, because as you get older, you see more and more that anything you do takes you away from something else. And at some point, it really comes down to picking and choosing what you do as it relates to what you don’t get to do. So yeah, I mean, I’ll certainly do more music. Music is a big part of who I am.”

Listen to the entire interview with Paul Stanley at the embedded Spotify player below, or go to Spotify, Apple Music, Amazon Music, iHeart or Everand.