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What’s Your Favorite New Music Release of the Week? Vote!

November is here, and with 2024 coming to a close soon, music stars are hardly slowing down with their new releases.

The Weeknd and Anitta finally delivered their “São Paulo” collaboration from his upcoming album Hurry Up Tomorrow. The two debuted “São Paulo” in the titular city’s Estádio MorumBIS on Sept. 7 during a special one-night-only show that was livestreamed. “We knew it was too special to just play on stage. We saw great potential in the song and found the beat, which is the heart of the show,” The Weeknd previously told Billboard Brazil.

Also in the collaboration world, Travis Scott joined Future for a “South of France” remix. The original “South of France” appeared on Future’s Mixtape Pluto project, which topped the Billboard 200 albums chart. Meanwhile, Lil Uzi Vert dropped their fourth full-length studio album, Eternal Atake 2. The Philadelphia rapper announced the release of their long-awaited record just one week prior (Oct. 24), sharing a mysterious teaser trailer to promote the album.

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Shawn Mendes got personal on his new single, “Heart of Gold,” which was written about a childhood friend who passed away from a drug overdose.

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That’s just the tip of the iceberg, with more releases out from The Cure, Megan Moroney, Ethel Cain and a collaboration between Champion, Skrillex, Four Tet and Naisha. Now, we want to know your favorite music release. Check out our Friday Music Guide here, and let us know by voting here or below.

JC Chasez on His Musical Theater Concept Album, Reuniting With *NSYNC — and Potentially With Christina Aguilera

Incredibly, it’s been twenty years since JC Chasez released his debut solo album, Schizophrenic — his first and only solo foray following his time in *NSYNC. But after all that time — during which Chasez has explored various creative outlets, from judging America’s Best Dance Crew to, more recently, reuniting on two songs with his former bandmates — Chasez is back with an unexpected release.

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Playing With Fire is the concept album for a musical based on Mary Shelley’s Frankenstein, which Chasez co-wrote with longtime collaborator Jimmy Harry — and the singer stopped by Billboard News to discuss the project and how it pushed him creatively.

“We knew we wanted to write a musical, we just didn’t know what about,” says Chasez of the seeds of the project. “[Jimmy and I] come from pop music — we write different styles of pop music, but essentially our strengths are in pop music. [But] we’re more mature, we have more ideas than just the typical pop song, and this gave us the opportunity to express those ideas — to do something that’s bigger than three minutes and is a bit more focused but allows us to dream in different ways.”

Chasez is a deep theater fan who admits, “I could go to a show every night if I was lucky enough,” and he says Jesus Christ Superstar was their biggest inspiration for Playing With Fire. “They started with a concept album, and that’s kind of what inspired us to release it as an album first. If someone as smart and talented as Andrew Lloyd Webber thinks [it’s a good idea] is to release the music for a show first, why don’t we give it a shot?”

He also opens up about reuniting with *NSYNC for both “Better Place” (from Trolls Band Together) and “Paradise” from Justin Timberlake’s Everything I Thought I Was. “We’re all great friends, and we’re always talking,” says Chasez. “The conversation has been a little more open — right now I’m focusing on Playing with Fire, Justin’s on tour, Joey’s about to do & Juliet [on Broadway], but we’re always talking and anything’s possible in the future. It’s always gotta be for the right reasons.”

And speaking of potential reunions, he speaks about celebrating the 25th anniversary of fellow former Mouseketeer Christina Aguilera’s debut album with her — and the potential for them to do a duet someday: “If it was the right thing and organic, I’d be happy to sing with her anytime,” he says with enthusiasm.

Watch the full interview — including the story behind “Better Place,” how *NSYNC’s performance with Timberlake earlier this year in Los Angeles came together, and how Playing With Fire pushed Chasez vocally — above.

Why the Major Labels Pivoted from Investing in Tech Startups to Old-School Music Companies

The music business is getting back to basics.  

In a few short years, the major labels have gone from investing in and partnering with speculative tech startups to pouring money into regionally focused music companies across Asia, Africa and Latin America. After a brief flirtation with NFTs and live-streaming businesses, anything resembling a faddish technology seems to be out of favor, judging from the deals and partnerships they’ve been making lately. Instead, the majors are targeting old-school music companies that own catalogs and develop artists — and can benefit from the majors’ global network of distribution and other services.  

In 2024 alone, the three majors — Universal Music Group, Sony Music Entertainment and Warner Music Group — have acquired or invested in 11 record labels, music catalogs and service providers in small or developing markets. The flurry of deals — there were even more in 2023 and preceding years — provides the majors with more content for their ever-increasing distribution pipeline and more international artists to take to Western markets. 

Take UMG’s run of acquisitions and investments in 2024: the remaining stake of European indie label group [PIAS], the remaining stake in the catalog of Thai music company RS Group, a majority stake in Nigerian record label Mavin Global and the outright acquisition of Outdustry, a multi-faceted company with an artist- and label-services arm that focuses on China, India and other high-growth emerging markets. Outdustry will be a division of Virgin Music Group, UMG’s fast-growing distribution and artist services company that includes distributor Ingrooves Music Group and Integral, formerly the artist services division of [PIAS]. 

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UMG, in particular, is letting the world know about its intentions. On Thursday (Oct. 31), UMG CEO Lucian Grainge dedicated much of his earnings call opening statements to the company’s efforts to expand into potentially lucrative markets that merited little attention before legal streaming services replaced digital piracy. UMG plans to make “several other investments” before the end of the year, CFO Boyd Muir said during the earnings call. In total, he said, investment spending in the second half of the year will be 350 million to 400 million euros ($380 million to $434 million).  

The focus on emerging markets and artist services is a noticeable change from a few years ago. When NFT prices soared and fans were stuck at home during the pandemic, the majors invested in blockchain, virtual reality and live-streaming startups. Today, as the majors face slowing streaming growth in mature markets and the needs of an increasing number of independent artists, they’re focused on building a global network of service providers with an eye on up-and-coming markets. 

The focus on emerging markets goes beyond acquisitions. In September, UMG launched a new company, Universal Music Group Greater Bay Area, that will be based in Shenzhen, making “the first time a major music company has established a division in China’s Greater Bay Area, the world’s most populous urban area,” the company said.  

Another development mentioned on UMG’s earnings call was GTS, a global talent services business in Latin America. In October, GTS became a standalone company separate from UMG’s record labels. “By separating from our local labels,” Grainge explained, “GTS will now be able to also offer its services to artists outside of the UMG family.” 

Grainge and Muir painted a picture of a global business determined to expand outside of the mature markets they know best and build a presence in high-growth ones. UMG’s competitors — including independent Believe — are doing the same.  

WMG has also had a busy year investing in traditional music companies.  In March, WMG purchased a stake in India’s Global Music Junction (India’s The Economic Times reported it was a 26% stake) and launched Warner Music South Asia in April. Last year, the company took a majority stake in Divo, an Indian digital media and music company. Earlier this week, CEO Robert Kyncl told The Economic Times that China and India are the company’s top markets for expansion. “We’re already doing great in India, but it can be a much bigger part of our story,” Kyncl told the paper.  

The majors continue to buy catalogs, of course. This year, Sony Music purchased Pink Floyd’s recorded music catalog (in addition to merchandising and name and likeness rights) and UMG bought a minority stake in Chord Music Partners, which holds the rights to over 60,000 songs. Expensive song catalogs give the majors rights to assets with long, productive lives. But given the enormous size of these companies, artist catalog acquisitions barely move the revenue needle. A legendary artist’s catalog might cost $200 million but generate a steady $10 million a year — a healthy sum but a pittance to a company with annual sales exceeding $12 billion.  

Rather than pour money into just catalogs, the majors are buying entire companies and building new businesses with growth potential. As Morgan Stanley analysts wrote in an investor note about UMG on Thursday (Oct. 31), earlier acquisitions have had “a negligible effect on revenue and a small impact on profit growth.” But in the future, they are likely to be a more important driver of revenue growth, and Morgan Stanley expects UMG’s financial reports will break out their impact (e.g. reported revenue vs. organic revenue).  

In buying regional music companies and building artist-services business, the majors are also taking a defensive measure. Independents such as Believe have been investing in local markets for years. In 2024 alone, Believe purchased the remaining stake in Turkish record label DMC and acquired Indian label White Hill Music’s music catalog and YouTube channel. Independent distributors such as UnitedMasters, Stem, Symphonic Distribution and Create Music Group have given artists a viable alternative to major label-owned systems. The majors are simply changing along with the market.  

In 2012, UMG acquired the recorded music assets of EMI Music and later sold some pieces to WMG to satisfy antitrust regulators. Opposition to greater consolidation in the U.S. and Europe means it was probably the last acquisition of its size in those regions. (WMG’s brief flirtation with buying Believe in April and May quickly drew opposition from French indie labels.) There’s less opposition to more gradual growth taking place elsewhere in the world, though. The majors are continuing to expand, but they’re taking many small steps, not single EMI-sized leaps — and they’re doing it through old-fashioned music businesses. 

Madlib Files Lawsuit Against Former Manager Eothen “Egon” Alapatt

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Madlib, the longtime producer who made his name early on as part of the Stones Throw Records label, filed a lawsuit against his former manager, Eothen “Egon” Alapatt. According to the complaint, Madlib is alleging that Egon engaged in business practices detrimental to their partnership.

In a pitch we received earlier this week, Madlib, real name Otis Jackson Jr., filed the lawsuit in Los Angeles County Superior Court on Thursday (October 31), which was also the anniversary of the passing of Madlib’s collaborative partner in Madvillainy, Daniel “MF DOOM” Dumile.

In our examination of the complaint, the producer alleges that Alapatt engaged in murky dealings that led to the pair exiting Stones Throw Records in 2010. Madlib took on Egon as a manager at this point which led to the creation of two related companies, Madcine Show and Rappcats. Alapatt was slated to run the business operations along with co-founder and recording engineer Jeffrey “Jeff Jank” Carlson, also named in the lawsuit.

Alapatt also helms Now-Again Records, which Jackson’s complaint alleges was pt into place as a go-between for business deals that were in place for Jackson. However, Jackson says Alapatt only sought to benefit himself and his singular business.

“Not only was EGON not performing these duties, but he was also engaged in rank self-dealing, concealing information from and repeatedly breaching his duties to Madlib, and otherwise engaging in persistent and pervasive mismanagement,” a portion of the complaint reads.

The suit further adds that Alapatt forced Jackson “out of several key music business platforms that he should have access to including but not limited to Ingrooves, Apple Music, Bandcamp, and YouTube as well as MADLIB’s own Facebook account and the Instagram account for his QUASIMOTO character.”

Alapatt has yet to publicly respond to the complaint.

This comes after the widow of MF DOOM, Jasmine Dumile Thompson, claimed that Alapatt took over two dozen rhyme notebooks belonging to the beloved lyricist containing songs that were never released. Alapatt is reportedly hoping to donate the notebooks to an archive, going against the wishes of DOOM’s widow.

The complaint can be viewed by following this link.

Photo: Getty

The Rise of Regional Mexican Music: Peso Pluma, Becky G & More Change the Genre | Billboard News

Presented by Lexus, proudly celebrating Latin Music, this episode dives into how Regional Mexican music has been transformed by artists like Peso Pluma, Becky G, Selena, and more. We discuss how the newer generation is putting a modern twist on a classic sound.

Isabela Raygoza:

Let’s talk about the Rise of Regional Mexican Music. 

Leila Cobo:

La música mexicana is traditional Mexican music, it’s just being done with new voices, it’s modernized, it has a new attitude, it has new swagger. And thanks to this new generation making the music, the music has a bigger, broader, audience. Música mexicana comes from Mexico obviously, and it’s a mix of folk sounds from Mexico blended with a lot of European influences. So you have a lot of influence from Spain, you also have a lot of influence from German immigrants. You have guitars, and then you have tubas. Musica mexicana is broken down into many many many subgenres. First of all there’s mariachi, it uses a lot of strings and trumpets, beautiful uniforms and a lot of violins. 

Paola Jara:

I think that if I go to Mexico, we also have some great representatives of the artists I grew up with, who have influenced me since I was a child. Juan Gabriel, Ana Gabriel, Vicente Fernandez. 

Pipe Bueno:

I had the pleasure of touring with him on his farewell tour for 13 shows and getting to know closely such a person, such a giant star of the genre that I love, which is vernacular music, mariachi, regional music. Banda is completely a brass instrumentation. Bandas are big groups, they’re 10 people or more, and they’re all playing tubas, trumpets, and the music is very danceable but it can also be very romantic. 

Keep watching for more!

A New Docuseries About Ace of Base Is Coming This December

A new documentary series chronicling the rise and fall of Ace of Base, one of the biggest Swedish pop band exports of all time, following in the tradition of fellow Billboard Hot 100 chart-toppers ABBA and Roxette, is coming this winter.

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Featuring unseen home movie footage and new interviews with members of the band, their business team, music executives, artists and cultural critics, Ace of Base: All That She Wants debuts in full Dec. 5 on Viaplay, a streaming service that hosts Nordic and European TV series and films.

The Swedish quartet — Ulf Ekberg and the siblings Jonas, Jenny and Malin Berggren — first saw success in America with “All That She Wants,” a No. 2 Hot 100 hit and Pop Airplay No. 1, but follow-up single “The Sign” rocketed them to the top of the Hot 100. It was a ubiquitous, era-defining, reggae-flavored dance-pop smash in the mid ‘90s, and remains the longest-leading No. 1 ever on the Pop Airplay chart (it dominated for 14 weeks in 1994).

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Ace of Base scored seven top 40 Hot 100 hits throughout the decade, including “Don’t Turn Around” (another Pop Airplay topper) from their U.S. debut album, The Sign, a repackaging of their European debut Happy Nation that topped the Billboard 200 when released by Arista. Naturally, Arista founder and industry legend Clive Davis is one of the interviewees in this docu-series, which also features sit-downs with Wyclef Jean, Nigerian-Swedish singer Dr. Alban (“It’s My Life”), the group’s manager, lawyer, A&R, bodyguard and one of their backup dancers to provide the full picture of their “warts-and-all” story. Ace of Base: All That She Wants also includes an interview with Billboard executive digital director Joe Lynch, i.e., the person writing this article.

In addition to their own hits, Ace of Base helped crack open the door for Swedish artists such as Robyn and The Cardigans to make inroads in the States — not to mention pop producers Denniz Pop and Max Martin, who would permanently shift the direction of commercial pop in America via their work with Britney Spears, Backstreet Boys and *NSYNC.

You can check out the trailer below and the full three-part documentary on Dec. 5.

For ‘God Bless The USA,’ How Much Is the Trump Bump Worth?

When Lee Greenwood released “God Bless The USA” in the spring of 1984, “it was not a massive hit,” the 82-year-old country music icon tells Billboard.

The song peaked at No. 7 in July 1984 on Billboard’s Hot Country Songs chart, but it has returned to the charts several times over the decades, including over Fourth of July weekend 2020, the first year of the pandemic — when it hit No. 1 on the Digital Song Sales chart.

The anthem’s enduring appeal has led to it being played in the wake of the Sept. 11th terrorist attacks and the assassination attempt on former President Donald Trump. It has been covered by Beyoncé, Dolly Parton, and on Friday (Nov. 1), Drew Jacobs released a rock version. And, of course, it is consistently played at political events, including every Republican National Convention since 1988 — Greenwood sang it live at the last one in July — and now as the walk-on music for former President Trump.

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“To be honest, having President Trump use ‘USA’ as the song he walks out to every single place he goes is a dream come true for any artist,” says Greenwood, who adds he wrote the song for all Americans.  “Millions of people hear my song on a weekly basis all because President Trump uses it.”

So what is that worth? Billboard spoke with Greenwood and ran the numbers to estimate how much he stands to gain from the Trump bump.

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Greenwood says he owns the writer’s and publishing rights to “God Bless The USA,” and that peermusic administers the publishing and synch licensing for it and other songs in his catalog.

Greenwood says he has never charged for the use ‘USA’ at rallies by the former president, whom he knows from his wife Kim Greenwood’s work with the Miss Universe Organization. He says that he did charge the Ronald Reagan campaign $1 to use the song in 1988, but “just because they wanted to have ‘paper on the deal.’

“I don’t look at money as the driver for my music,” he adds.

That said, “God Bless The USA” has earned Greenwood a nice bit of coin this year. The song enjoyed a noticeable increase in consumption, especially in the immediate weeks following Greenwood’s performance at the Republican National Convention.

In the 16 weeks since the RNC, “USA” has averaged over 4,100 song equivalents in the United States, according to Luminate. That’s an increase over the roughly 3,000 U.S. song equivalents it averaged in the 27 weeks of 2024 that preceded the convention.

That post-convention total includes an average of 568,000 U.S. primarily on-demand audio streams compared to 468,000 in the weeks leading up to the convention.

Compared to Greenwood’s “USA”, Sam & Dave’s “Hold On I’m Coming” has seen a smaller average bump. That song is currently the subject of a copyright infringement lawsuit filed in August by the estate of Isaac Hayes, who co-wrote the song. The complaint alleges that the song has been used multiple times during rallies without authorization.

“Hold On I’m Coming” averaged over 5,200 song equivalents in the U.S. since the RNC, just a smidge over the 5,000 U.S. song equivalents it averaged in the 27 weeks before the convention.

Looking at U.S. streaming and download revenue for the songs, the master recording rights for “Hold On” generated more revenue overall than “USA” after the convention — an average of $4,613.81 per week, compared to an equivalent $3,337.24.

However, the bump the songs’ master recording rights netted was bigger for “USA” than “Hold On.” Greenwood’s signature song’s master recording rights generated $744 more per week on average since the convention, compared to $148 for “Hold On.”

That adds up to an estimated Trump bump of an additional nearly $12,000 from the song’s master recordings over the past 16 weeks. These calculations are for label revenue, and Greenwood’s share of that figure would depend on his contract, details of which are not known.

On the publishing side, Greenwood song’s earned an average of about $675 a week from U.S. streams and downloads in the 27 weeks leading up to the convention and $845 a week after. That means the song produced an average of $3,267 a week — master recordings and publishing combined — leading up to the convention and $4,182 a week after the convention.

Billboard estimates Greenwood’s U.S. master recording catalog revenues, not including publishing, brought in $219,000 for his label so far this year compared to almost $184,000 in 2023 — a Trump bump of approximately $35,000 year to date.

THE TRUMP… SLUMP?

Not all songs used at Trump events enjoyed the same post-rally glow. The Foo Fighters‘ “My Hero” was played to introduce Robert Kennedy Jr. at an August rally for the former president in Arizona without permission, according to the band. At the time, a spokesperson for the Foo Fighters said any royalties gained from post-rally plays of the song would be donated to Trump’s challenger, Vice President Kamala Harris’ campaign. (A spokesperson for the band did not respond to a request for comment for this story.)

Since “My Hero” was played at the rally, it has declined in popularity, according to data from Luminate. Prior to the convention, the song’s U.S. streams and downloads averaged almost $10,100 in master recording revenue a week. But after the band denounced the song’s use by the Trump campaign, the audio stream counts average weekly plays fell by almost 200,000 from 1.668 million to 1.488 million. Consequently, revenue that had averaged nearly $10,100 a week fell to just below $9,200 a week, a weekly decline of approximately $900.

Lil Uzi Vert’s ‘Eternal Atake 2’: All 16 Tracks Ranked

The intergalactic rap star is back with the sequel to 2020’s Eternal Atake. Read Billboard’s preliminary review and track ranking.

When Lil Uzi Vert‘s Pink Tape debuted atop the Billboard 200 in 2023, the Philly rapper ended the chart’s longest gap between No. 1 rap albums in almost 30 years. A little over a year later, they’re back with a new record called Eternal Atake 2.

A sequel to their 2020 behemoth of the same name, Eternal Atake 2 is a relatively concise 16-track set that finds Uzi returning to the intergalactic explorations that resulted in fan favorites like “Lo Mein” and “Baby Pluto.” Featuring production contributions from a bevy of beatmakers, including Cashmere Cat, WondaGurl, McVertt, Lil 88, Henney Major and Charlie Puth, Eternal Atake 2 notably shifts away from Pink Tape’s preoccupation with punk and metal and instead returns to the pop and R&B-laced trap of Uzi’s earlier work.

Prior to dropping the album, Uzi shared a 30-second teaser jingle, “Uzi The Earthling! (TV Show Theme),” that continued the science fiction bent of the first Eternal Atake and introduced the cosmic reality show they teased through the album’s visuals. While Eternal Atake 2 is a clear improvement on Pink Tape, the album fails to reach the highs of its prequel, with lazy songwriting and an aimless concept marring the more impressive emotional moments tucked away in the back half of the album. Outside of a cameo from Big Time Rush, Uzi handles Eternal Atake 2 entirely on their lonesome — and from introspective rap ballads (“Conceited”) to bass-busting headbangers (“Chips And Dip”), they flaunt their unique versatility across the set.

With three Billboard 200 No. 1 albums and over 100 Billboard Hot 100 entries to their name, Lil Uzi Vert is one of the most successful rappers of their generation — but they don’t really position themselves as a leader with Eternal Atake 2. If anything, the album feels like a rushed — and, at times, desperate — attempt to hit the reset button and take back control of Uzi’s narrative after the tepid response to Pink Tape. Uzi has offered up a sequel that doesn’t do much to expand upon the world establish with Eternal Atake, and that lack of a coherent vision in regard to how the two album exist in relation to each other is painfully evident. Nonetheless, with a song like “Chill Bae” waiting for its moment in the sun, Uzi will always keep at least one hit in their back pocket.

Here’s a ranking of every track on Lil Uzi Vert’s Eternal Atake 2

JC Chasez’s ‘Playing With Fire,’ *NSYNC Reunion, ‘Bye Bye Bye’ Resurgence | Billboard News

JC Chasez is back with Playing With Fire 20 years after his debut album. The singer talks about how the concept of his latest work was built out, a possible *NSYNC reunion, duetting with Christina Aguilera in the future and more! 

Rebecca Millzoff:
I’m Rebecca Millzoff. I’m the executive magazine editor here at Billboard, and I’m here with JC Chasez today. 

JC Chasez:
Hi. 

He has an album out today, Playing With Fire on Center Stage Records. It is not what you might expect from JC. 

It’s a different kind of thing. Playing With Fire is a musical that I’ve co-written with my writing partner, Jimmy Harry. When you’re making a musical, it takes quite a bit of time, and we decided to release a concept record of the music from the musical, and it’s all based on Mary Shelley’s Frankenstein. We were kind of wondering what we were going to work on next. We were kind of trying to come up with ideas. You know, what would be interesting? We knew we wanted to write a musical, but we just didn’t know what about yet, we came across a piece of work, actually, that Jimmy’s mother wrote. Her name is Barbara Fields, and she wrote a play that went on in the Guthrie Theater in Minneapolis called Playing With Fire.

A major off-Broadway theater for people who don’t know. 

Yeah, I got to look at the material that he shared with me, and I was totally blown away by the way she framed Mary Shelley’s story, the architecture that she put in place to communicate some of the themes and the emotions we talked about. And we said, well, why don’t we just start with a song and see if there’s anything there, and from there, we wrote the first song, which is, “How Do You Sleep.” 

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‘The Avengers’ Assemble To Fight For Kamala Harris & Democracy

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Kamala Harris Campaigns Across Wisconsin In Final Days Of Campaign

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With days left until Americans find out whether or not we’ll continue to live in a free country or fall into an autocracy, The Avengers are doing what they can to save our democracy and encouraging people to vote against the mad orange “titan,” Donald Trump.

On Thursday (Oct. 31), Avengers star Mark Ruffalo (Hulk) shared a video call that included Scarlett Johansson (Black Widow), Robert Downey Jr. (Iron Man), Chris Evans (Captain America), Don Cheadle (War Machine), Danai Gurira (Okoye), and Paul Bettany (Vision), assembling to show their support for Vice President Kamala Harris for president of the United States.

The heartfelt and comedic video conference is sure to make people smile as everyone chimes in on the kind of catchphrase Kamala Harris could use in the closing days of the election with Chris Evans suggesting “I can do this all day” and Danai Guirara adding “Kamala forever,” obvious nods to the characters they play in the MCU. Ultimately, everyone agrees that “Kamala Harris down with democracy” should be the go-to phrase as everyone knows by this point that Donald Trump is seeking to be the first authoritarian in the history of the United States.

Hoping this video helps convince people to get out and vote for Kamala Harris in Tuesday’s historic presidential election, Mark Ruffalo wrote in the caption, “Don’t sit this one out. It’s the one where we will lose big: Project 2025, women’s reproductive rights, climate change, LGBTQIA+ rights, public education, student debt relief, Affordable Care Act, Social Security, and as of today, life saving vaccines. This shit is real and it’s going to come for you.”

“Take 3 friends and know, no matter what you are a hero. Always give it all.”

The MCU might’ve just lost a lot of MAGA moviegoers over this. Oh well.

Does The Avengers assembling to take down Donald Trump sway you in any way, shape or form? Sound off in the comments section below.