Rihanna Stars in Steamy Savage X Fenty Bridal Campaign & Video
Written by djfrosty on April 16, 2025
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Rihanna launched a new Savage X Fenty bridal collection with the cutest (read: sexiest) video on social media Tuesday (April 15).
Even though Savage X Fenty is Rihanna’s line, it’s still a treat and somewhat of a surprise when she actually models. Historically, she has hosted opulent fashion shows in which she hasn’t even appeared. For these bridal collections, which are called At First Sight and Take a Vow, the lacy pieces were accompanied by a series of fun pictures and a steamy video.
In all of the accompanying imagery, Rihanna can be seen rocking an entire ensemble from the bridal line — including a veil and diamonds, obviously — all while smashing a four-tiered wedding cake. The At First Sight line includes a veil, a lacy bustier in a light pink hue, as well as a matching thong panty and over-the-knee stockings with a backseam that features the Savage X Fenty brand in a red cursive font.
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The Take a Vow line includes a lacy strapless bra, thong panty as well as a few other matching sets. This line also features some super cheeky items such as the crotchless full tights. The pieces are all available in sizes ranging from XS to 4X.
The singer founded the lingerie line in 2018, and the brand has become synonymous with over-the-top fashion shows that are as inclusive as they are avant-garde. Unlike normal fashion shows that might make a statement within the confines of a catwalk, Rihanna has introduced the world to a version of lingerie that’s a symbol of confidence as much as it’s an invitation to embrace sexuality. The shows always feature performances, celebrities, a diverse cast of models, choreography and different set changes.
The brand describes the collection as a reflection of “the evolving traditions of love, lingerie and individuality,” and you can shop it here.