Awich Announces New Album Produced by RZA & Lead Single ‘Butcher Shop’ Feat. FERG

Awich dropped a new song called “Butcher Shop feat. FERG” on digital platforms last Friday (April 11) at midnight Japan time.

RZA, founding member of Wu-Tang Clan who has greatly influenced hip-hop history, produced the track, the first single from Awich’s album that he produced in full. The collaborative track is a bold number with a global and classic hip-hop feel.

The “Bad B***h Bigaku” rapper and Gravediggaz artist first met when the latter visited Japan a few years ago. They felt a deep resonance both musically and spiritually from the beginning and hit it off immediately. For RZA, who has incorporated Asian culture into his work with Wu-Tang Clan, and for Awich, who was preparing to make her U.S. debut, it was a natural progression from there to start collaborating. The YENTOWN MC spent time at RZA’s base, Wu Mansion, to take in his ideas and sound approach, and over time she built the foundation for her new album.

Awich had been interacting with FERG, the featured artist on her new release, since before, when she performed at music festivals overseas and visited New York. At a live event hosted by Jordan Brand earlier this year, the rapper made a surprise appearance on stage with Awich and the two performed this song for the first time. Awich and FERG’s the backgrounds and skills clash in the mic relay of this track, thrillingly developed by RZA’s precise and cinematic production.

“Butcher Shop is a place where the three realities of Okinawa, where I was born and raised, Tokyo, where I live now, and New York intersect,” says Awich about this single. “Together with the legendary RZA and FERG, a supreme artist who embodies the streets, we’ve carved out today’s borderless atmosphere with cutting words and beats. This song is a crossroads where everything collides: Japan and New York, culture, fashion, luxury, fun, sin and its price. Everyone brings their own ‘meat’ and carves up the truth. Welcome to our Butcher Shop.”

The accompanying music video, which the press release says is immersive like a short film featuring performances by Awich and FERG set to RZA’s signature dark and majestic worldview, was unveiled Monday (April 14) at 8 p.m. Japan time.

Awich’s new single follows her recent collaborative track called “ASIAN STATE OF MIND” featuring South Korea’s Jay Park, India’s KR$NA, Masiwei, the leader of the Chinese group Higher Brothers, and Cambodia’s VannDa released at the end of February.

The rapper has also been giving back to the community, organizing the Know The World – Awich Global Education Project – (Study Abroad in Atlanta & Study Abroad in the City) program for the second year in a row. This project reflects her wish to contribute towards solving the issues of child poverty, experience discrepancy and education in her home prefecture of Okinawa by providing free English learning opportunities to young people. 

The program aims to foster a spirit of “turning adversity into strength” through international exchange experiences and studying abroad. 100 young people from low-income households in Okinawa, from first year high school to those aged 22, will be provided with free “study abroad in the city” homestay experiences with foreign families in the prefecture, and three people will be provided with free short-term study abroad experiences in Atlanta, where Awich studied, after the local homestay stint.

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