Estate Of The Notorious B.I.G. Signs Partnership Deal With Primary Wave Music
Written by djfrosty on March 24, 2025
The family of The Notorious B.I.G. has struck a deal with Primary Wave Music for the late MC’s catalog and more.
As reported by Variety, the estate of Biggie Smalls has partnered with the music giant in an agreement that includes his publishing rights, master recordings, image, name and likeness. This would allow the agency to negotiate on the estate’s behalf and leverage the assets so The Notorious B.I.G.’s legacy lives on via strategic placements and arrangements.
While terms of the deal have not been publicly disclosed, the Wall Street Journal reports that Primary Wave Music is acquiring 50% into the estate, which the business magazine estimates being valued at $200 million dollars. In the feature, WSJ details the late Voletta Wallace’s journey to organize Biggie’s affairs ever since his passing in 1997, which included negotiating a higher split from Bad Boy Entertainment for his music publishing.
“The estate and Primary Wave will collaborate on all business moving forward in an effort to continue the incredible and innovative work done thus far with one goal in mind, to keep the legacy of the Notorious B.I.G. alive,” a press release reads. According to the Hollywood Reporter B.I.G.’s former management team Mark Pitts and Wayne Barrow will represent the estate. Voletta Wallace passed away Feb. 21 at the age 78.