Green Touring Goals Boosted at London’s International Live Music Conference
Written by djfrosty on February 26, 2025
Artist contract clauses to promote environmentally sustainable touring were highlighted Wednesday (Feb. 26) in London at the 37th annual International Music Conference.
The green initiatives have been put forth by the U.K. live music advocacy group LIVE (Live Music Industry Venues and Entertainment). Its members are a federation of 16 live music industry associations representing some 3,159 businesses, more than 34,000 British artists and 2,000 backstage workers.
Delegates to the ILMC, who hailed from some 60 countries, were greeted Wednesday morning with comments from Chris Bryant, the U.K. minister for creative industries, arts and tourism. “Live music in the U.K. is a really important part of what we have to offer,” said Bryant (while he lamented poor wifi at festivals and “utterly inedible” food at many venues).
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The green contract clauses, initially announced by LIVE last October, are “designed to galvanise industry-wide action and transform the environmental impact of live events,” according to a statement from the organization.
Efforts to reduce the impact of travel-intensive touring on the climate have been promoted in recent years by artists like Coldplay.
When the band announced its Music of the Spheres Tour in 2021, it pledged to reduce its direct carbon emissions—from show production, freight, band and crew travel—by at least 50%. Coldplay subsequently announced that carbon emissions on the first two years of that tour were 59% less than its previous stadium tour (2016-2017) on a show-by-show basis, with its figures verified by the MIT Environmental Solutions Initiative.
The LIVE environmental proposals come at a time when climate change is acknowledged as the driving cause of catastrophes worldwide, from extreme flooding in Europe last fall to the devastating wildfires in Los Angeles earlier this year.
Within the music industry, it has been estimated that extreme weather had affected at least 30 major concerts in 2023, including evacuations, cancellations and postponements, based on a running tally, “while the total number of affected music events worldwide is surely far higher,” Billboard reported.
The contract clauses result from discussions with representatives from the agencies Wasserman and ATC Live, the global event producer TAIT, the Music Managers Forum and other major players in the touring industry. Leading the process has been the working group LIVE Green, guided by Carol Scott, the Principal Sustainability Advocate at TAIT, and Live Green impact consultant Ross Patel.
“It’s a long road, we’re all on it and we’re going in the right direction,” Patel told an ILMC session Wednesday which he hosted, along with Hilary Walsh, general manager of the U.K.booking agency Pure Represents.
The clauses are intended to help artists, agents, promoters,venues and others to create events with environmental sustainability at the core of planning events, with a focus on energy efficiency; waste reduction; water conservation; local and sustainable food; low carbon emission means of transport to encouraging attendees to travel to the show using lower carbon emission transport; offering sustainable and ethical merch; and much more.
“We’re presented with the evidence of a changing global climate on a daily basis,” said Patel as he opened the ILMC session. “And we also know that we hold the keys to be more resilient.”
Patel made the point that the changes to long-standing practices needed within the live music industry to make touring more sustainable are similar to those in the field of health and safety that are now considered standard.
Patel praised “industry professionals who can pack out an empty room at the drop of a hat, or transport thousands of fans to fields in the middle of nowhere, for life-changing experiences…. So why stop there? Why not create events that fill attendees with hope” in the face of climate challenges.
Environmentally sustainable live events exist, said Patel. “The challenge is how to increase the frequency of that.”
Walsh offered the perspective of Pure Represents, a relatively young booking agency, whose founder, Angus Baskerville, has made sustainability a personal and business priority.
“It’s really important to Angus,” said Walsh, noting the agency founder is the father of two small children and “wanted to leave behind a legacy that was sustainable.”
Walsh notes that the green contract clauses (available online from LIVE) have been easily inserted into touring agreements for Pure clients.
But sometimes those clauses have been deleted in returned contracts. Reducing resistance to change, says Walsh, required “conversations, not just on email, on Power Points, or any of that” with promoters, venues, tour managers, production managers and artist managers.
“It’s about us sharing that information,” says Walsh. “I think slowly everybody is getting onboard.”
Katie Bain provided assistance in this story.