Doja Cat, LeBron James Lose Screen Time to Taco Bell Drive-Thru Fans in 2025 Super Bowl Commercial
Written by djfrosty on February 9, 2025
Nearly 400 Taco Bell fans are the stars of the brand’s 2025 Super Bowl commercial, even though the familiar faces of Doja Cat and LeBron James make an appearance.
The 30-second, Dave Meyers-directed ad, which aired during the third quarter of the game Sunday (Feb. 9), is part of the company’s “Live Más at Taco Bell” campaign. More than 3,000 customers went through the Taco Bell drive-thru, and that footage was whittled down to the final Super Bowl Sunday cut. Just barely making the cut, it seems, were Doja and LeBron.
“Behold: A bunch of randos, not famous people,” a voice announces as screenshots of people at the Taco Bell drive-thru are shown.
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“Wait, what?” LeBron says.
“But I’m Doja—!” adds the rapper, popping her head out from her trailer.
“Yeah, but celebs don’t make Taco Bell Taco Bell. Fans do,” says the voice.
“How about now?” says Doja, who looks to be devouring a Mexican Pizza, only to be told, “Yeah, no.”
“Big Game commercials tend to only lean on big-name celebrities, but we decided to flip the approach knowing very well the best Taco Bell moments don’t need a script,” said Taco Bell chief marketing officer Taylor Montgomery in a statement released on Sunday. “Our fans bring incredible Live Más spirit to the drive-thru every day, with families, pets and celebrations in tow, so we’re putting them in the spotlight as a reminder that the most authentic representation of our brand isn’t staged — it’s lived.”
The celebs might have been upstaged in this particular clip, but it’s all good. They’re still into Taco Bell.
In 2022, Doja helped bring back Taco Bell’s Mexican Pizza after she petitioned for the item to return to menu on social media and beyond.
“I’ve already made history with Taco Bell — you’re welcome for the Mexican Pizza comeback — so when I heard Taco Bell was featuring its biggest fans, I assumed that I would be part of the action,” Doja said back in January, when a teaser for the2025 Super Bowl commercial was released. “Don’t get me wrong, I should be the star, but my fellow Taco Bell fans really showed out … I guess I’ll just have to wait and see what happens during the Big Game.”
Watch Taco Bell’s Super Bowl ad starring Doja Cat and LeBron James below: