The Future Generation: Karol G, Young Miko & More Impact Latin Music | Billboard News

Presented by Lexus, proudly celebrating Latin music, this episode explores the impact of today’s artists — including Karol G, Young Miko and Bad Bunny — on the rise and trajectory of Latin music globally and across genres.

Leila Cobo:
The new generation of artists are pushing boundaries all the time.

Sigal Ratner-Arias:
I would love to have a crystal ball to see where Latin music is heading.

Isabela Raygoza:
I do believe that it’s women’s turn now. 

Leila Cobo:
Latin music has found a new audience that it could not have before. Let’s talk about the future of Latin music. First of all, it’s very bright, because today, more than ever, music in Spanish, which is our definition of Latin music, is being consumed globally. If you go to Europe, if you go to Italy, London, France and you go to a random cafe, you’re very likely to walk in and hear music in Spanish. Latin music is part of the global soundtrack of pop music today.

Alex Torres:
Today, it’s easier to reach homes. It used to be that you had to be sitting in front of a TV to be able to watch certain content. Now you have it right here in the palm of your hand and just click and look for what you are interested in, what you want. 

Isabela Raygoza:
With today’s social media like TikTok, people and artists are able to be vulnerable and themselves, so they don’t have to be entirely polished, like Ivan Cornejo, who can go on stage, be vulnerable, make mistakes, and his crowd will continue to love him for that, because they already feel like they know him.

Keep watching for more!