Ava Max on Why ‘My Oh My’ Is the Start of Her New Era & More | Billboard News

Ava Max shares her creative process behind some of her singles including “My Oh My,” “Whatever” and “Sweet But Psycho.” She dives in-depth about her collaborations with Kygo, David Guetta and Tiësto and why she emphasizes the importance of vulnerability and authenticity in creating her music. She explains her new era, what it was like to make a track for Barbie, how she handles criticism along with her mental health, dream collaborations with Bad Bunny, J Balvin and more!

Ava Max: 

My music heals. That’s my number one, number one goal always. I just really hope my music continues to heal. Hey, I’m Ava Max and you’re watching Billboard News.

Tetris Kelly:

The song is out, “My Oh My.” Tell me why this was the one to establish this new era.

Ava Max:

I wanted to start this era with no heartbreak attached and no man attached to it because this is the beginning, I feel like, of me. It almost feels like my first album coming out.

Tetris Kelly:

That is a heavy statement. And what do you feel like this era, or this new form of music, is going to say about the new you?

Ava Max:

I mean, for the first time, I’m really finding myself honing in on like, healing. I mean, it’s funny we see like healing era all over like TikTok and Instagram. I really feel like this is everyone’s healing era and, and so I just wanted to release a record that made everyone feel incredible and have fun and just feel like they can just go out with their girlfriends or their guys and not think about anything relationship-related and just be their best selves.

Tetris Kelly:

I mean, you heard me already, I had it stuck in my head when you walked in. I’m like, “’90s paparazzi.” Like the lyrics are so fun. So tell me what was the inspiration. Was it a night you went out? Or what? What helped you write those lyrics?

Keep watching to learn more!