The 2024 Super Bowl is just around the corner, with just four teams left competing to go face-to-face for the championship.
With the Kansas City Chiefs taking on the Baltimore Ravens and the Detroit Lions playing against the San Fransisco 49ers in the NFC Championship games on Sunday (Jan. 28), it’s a tough race towards the Super Bowl, which will take place at Las Vegas’ Allegiant Stadium on February 11.
While the superstar athletes have been bringing it on the field, some musical superstars have been making headlines from the crowd. Taylor Swift has been spending many of her weekends over the past few months supporting her boyfriend, Kansas City tight end Travis Kelce, during his games, often seen bringing her famous friends along and having fun while celebrating the Chiefs’ wins in the team’s suite alongside Kelce’s family and teammates’ families.
Over in D-town, Eminem has been a longtime supporter of his hometown team. The rapper is often spotted at games with his daughter Hailie Jade or with his friends, hyping up his fellow attendees and actively cheering on the team.
From Em hyping the crowd during a “Lose Yourself” Ford Field moment and Taylor’s swag surfin’ with Brittany Mahomes, to the viral “seemingly ranch” dip, see below for all the reasons why we at Billboard think a Detroit Lions vs. Kansas City Chiefs Super Bowl would be fun on — and off — the field, thanks to two of music’s biggest stars.
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When Eminem Led the Crowd in ‘Lose Yourself’
While Em was watching the Jan. 21 game from the skybox at Ford Field, at one point in the game the big screen flashed a now-legendary tweet from the rapper in which he wrote, “Let’s f–king go!!!! Detroit.” That got fans hyped up as the stadium speakers blasted the Rock and Roll Hall of Famer’s iconic 8 Mile pump-up anthem, “Lose Yourself.”
When the camera panned to Eminem, the star, who was decked out in Lions gear, jumped up and screamed before pounding his chest and sitting back down.
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When Taylor Gave Her Scarf to a Fan
The sweet moment was shared at Arrowhead Stadium between the 34-year-old pop star and Beth Vancil, who both braced freezing temperatures to attend the Chiefs’ playoffs game against the Miami Dolphins. Swift was in her usual box suite seat, and Vancil was in the row in front of her.
The singer noticed Vancil needed a scarf a lot more than she did. So she took the one she was wearing around her own neck and passed it to the St. Louis resident. “During the game, Taylor coined me as her ‘good luck charm,’ noticed my face was bright red and gave me her scarf,” Vancil recalled to People. “The scarf smelled like home.”
Vancil shared a number of photos and videos with Swift to Instagram, including a selfie with Swift and Patrick Mahomes’ wife, Brittany. “We came, we saw, we conquered,” she captioned the post. “We swag surfed with Donna [Kelce], Taylor and Brittany and Taylor gave me her scarf (it was not red and she doesn’t want it back).”
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When Eminem Volunteered to Join the Lions’ O-Line
Em got into the spirit of the Lions’ rare post-season progress with a social post directed at coach Dan Campbell. “Yo, Dan, I’m reporting. I’m going to report. Third quarter,” the Rap God says in the clip posted to Instagram. “I’m reporting, offensive line, eligible receiver. I’ll be the quarterback, the entire line, (the) offensive line. And the receiver, I will throw it to myself and score a touchdown. In the third quarter. Just give me a uniform. Or at least just a helmet.”
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When Taylor & Brittany Mahomes Swag-Surfed With the Crowd
Taylor Swift and Brittany Mahomes got in on the fun from the Arrowhead Stadium suite when Fast Life Yungstaz’s “Swag Surfin” began blaring through the speakers. The duo were seen doing the song’s viral dance along with the crowd, amping up the energy.
Taylor Swift made Lil Wayne swag surf the highest downloaded song pic.twitter.com/bYjtqF4OIL
— DaHellisDis? (@wayne4_real) January 22, 2024
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The “Seemingly Ranch” Phenomenon
Who would’ve thought a condiment would go viral during this football season? The combination of ketchup and the now-viral “seemingly ranch” became popular after Swift was spotted eating chicken tenders and French fries with the condiments at the Sept. 24 Kansas City Chiefs game amid her rumored romance with the team’s tight end Travis Kelce. Following the game, Heinz made 100 limited-edition bottles of “Ketchup & Seemingly Ranch” (the flavor previously existed within the company as “Kranch,” but got a timely rebrand for the pop star).
When Eminem attended the Detroit Lions vs. Carolina Panthers game with his daughter Hailie Jade, she got in on the fun as well. Hailie shared a series of photos in an Instagram carousel, the first of her posing with the full stadium and the football players as her backdrop, the second a video of the Lions getting a touchdown, and the third of her watching the game with a plate of chicken tenders and french fries, with ketchup and seemingly ranch as her condiments of choice. “Football, family & seemingly ranch,” she captioned the post with a football emoji.