Scooter Braun’s name has been making headlines over the past week, as a number of his superstar clients have parted ways with his management company, SB Projects.
Sources close to the situation told Billboard on Tuesday (Aug. 22) that Idina Menzel parted with the manager amicably earlier this year. Demi Lovato and Ariana Grande also left their deals with SB Projects this year. It is unclear whether Grande is severing all business ties with Braun outside of management. Lovato, meanwhile, does not yet have new management, though conversations are reportedly taking place. J Balvin, who signed with Braun back in 2019, exited his deal in May and is now managed by Roc Nation.
The manager poked fun at the situation Tuesday by sending out a tweet that read, “Breaking news… I’m no longer managing myself.”
In 2021, Braun sold SB Projects’ parent company Ithaca Holdings to South Korean entertainment company HYBE, which continues to operate SB Projects. Braun has now taken on the role of HYBE America CEO.
So with some of his major clients off the roster, who is still managed by Scooter Braun? We’ve compiled a list of the manager’s clients below, including when they signed with him.
Braun discovered the superstar on YouTube and signed him in 2008, when Bieber was just 13 years old. Despite a report on Friday (Aug. 18) noting that Bieber was looking to leave the company, reps for both parties told Billboard that the “rumors” were “not true.”
The Australian star initially partnered with Braun in June 2021 before leaving SB Projects in September of that year to join Adam Leber’s Rebel Management roster. The Kid LAROI then split with Leber’s team earlier in May when Leber resigned amicably. He rejoined Braun’s team in May 2022.
In March 2021, Quavo signed with Braun, who co-manages the “Workin Me” star alongside the Migos’ manager, Danny Zook, sources told Billboard at the time.
The country duo consisting of Shay Mooney and Dan Smyers signed with SB projects in 2018.
Lil Dicky took to Instagram back in 2016 to announce that he was signing with SB Projects. “Shout out @scooterbraun for believing in me – I’m bout to work him like a dog,” he wrote.
Braun added Black Eyed Peas to his roster in 2015, handling management for the group but not individual members Fergie and will.i.am.
Ava Max signed with SB Projects in early 2023. Max was previously managed by Full Stop Management’s Jeffrey Azoff and Tommy Bruce.
The Latin superstar is one of Braun’s most recent signees, as he signed with SB Projects in June 2023. The management deal is a partnership with Edgar Andino, founder and CEO of Andino Marketing Group.
Kelly is one of Braun’s longest-term clients, having signed with SB Projects back in 2013.
The country stars signed a co-management deal between SB Projects and ZBB’s own Southern Ground in 2018.
YG has been signed to SB Projects as far back as 2020.
While his exact signing date isn’t clear, the producer and songwriter has worked with Braun stemming back to at least 2017.
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