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YouTube is reportedly working to remove reuploaded video clips of Kanye “Ye” West‘s controversial interview on Alex Jones’ Infowars talk show.
During his appearance Thursday (Dec. 1) on the alt-right conspiracy theorist’s program, Ye shocked viewers by praising Adolf Hitler and the Nazis. “Every human being has something of value that they brought to the table, especially Hitler,” the rapper said. “How about that one?”
Later in the day, Ye was also suspended once again from Twitter after posting an image of a swastika merged with a Star of David.
NBC News reported on Saturday (Dec. 3) that YouTube parent company Google was “working to remove reuploads if the antisemitism in the interview isn’t denounced in the video via added commentary,” according to a statement from the tech giant.
The article also pointed out that other social media platforms, like Twitter, had not yet stated how it would addressed the matter.
Billboard has reached out to representatives for Google/YouTube and Jones’ Infowars for comment.
Ye has been on a monthlong media tour that has found the rapper repeatedly spewing hateful rhetoric aimed at Jewish people, which has led to rapid downfall of his once-formidable fashion and music empire. The reaction from the public was swift, with several companies — including The Gap, Balenciaga and Adidas — terminating their relationships and brand deals with the rapper.
Ye also announced in recent weeks that he intends to run for president again in 2024.
2022 was a big year for music and music videos, and YouTube officially unveiled on Thursday (Dec. 1) its top 10 songs of the year.
Leading the U.S.-based list is “We Don’t Talk About Bruno” from the Encanto soundtrack, which also rocked the Billboard charts as it ruled the Billboard Hot 100 songs chart for five weeks back in February.
Following the Disney hit is Kodak Black‘s “Super Gremlin” and Jessica Darrow‘s “Surface Pressure” in second and third place, respectively.
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The songs that appear on the annual YouTube include streams from the official music video, lyric videos and user-generated content that uses the full official song, and cover the period from Jan. 1, 2022 to Nov. 15, 2022. Its lists are restricted to two songs for each artist or album.
It was a big year for Latin music on YouTube, as both Bad Bunny and Karol G had two songs each on YouTube’s top 10 list. Bad Bunny‘s “Tití Me Preguntó” launched in at No. 4 while his Chencho Corleone collaboration “Me Porto Bonito” was No. 6. Karol G’s Becky G duet “Mamiii” came in at No. 7 while her sultry “Provenza” hit No. 9. Lil Baby’s “In a Minute” completes the top 10.
Bad Bunny has enjoyed another massive year across all platforms. The Puerto Rican rapper was, separately, named the top artist in Spotify’s year-end list, and his LP Un Verano Sin Ti was its most-streamed album.
YouTube’s rankings don’t end there. The streaming giant also shares its lists for top trending videos, top shorts, top creators, breakout creators, ads, and more.
See the full list of YouTube’s top songs in the United States below and click here for more.
1. Encanto Cast – “We Don’t Talk About Bruno”2. Kodak Black – “Super Gremlin”3. Jessica Darrow – “Surface Pressure”4. Bad Bunny – “Tití Me Preguntó”5. Future – “Wait for U” feat. Drake, Tems6. Bad Bunny, Chencho Corleone – “Me Porto Bonito”7. Karol G, Becky G – “Mamiii”8. Imagine Dragons x JID – “Enemy”9. Karol G – “Provenza”10. Lil Baby – “In a Minute”
For 10 years, Felix Kjellberg a.k.a. PewDiePie was YouTube’s most-subscribed creator and became the first person to reach 100 million subscribers in 2019. However, his title was claimed this month when MrBeast (real name Jimmy Donaldson) gained his 112th million subscriber, making him now the most-followed person on the popular video sharing platform.
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MrBeast is best known for videos featuring massive cash giveaways and prizes, as well as his charity work. In 2021, he launched a charity that functions as a food bank to feed communities across the US. He also worked with fellow YouTuber Mark Rober to raise more than $24 million for their collaborative fundraiser TeamTrees to plant 20 million trees globally. Their other fundraiser, TeamSeas, raises money to remove 30 million pounds of plastic and trash from oceans, rivers and beaches.
In December 2021, MrBeast won the top award, creator of the year, at the YouTube Streamy Awards for the second year in a row. Both MrBeast and TeamSeas were highlighted in a special segment to showcase their work in the community and for the environment.
For this year’s Streamy Awards, set to take over Beverly Hilton in Beverly Hills, Calif. on Dec. 4, MrBeast is the top nominee for the second year in a row. He has seven nods, including creator of the year, collaboration, creator for social good and creator product, editing. MrBeast is vying for a record third consecutive win for creator of the year. For more information, visit www.streamys.org.
Check out MrBeast’s YouTube channel here.
Avicii‘s 2015 music video for his dance hit “Waiting for Love” has joined YouTube’s Billion Views Club. The achievement marks the late DJ and producer’s second clip to reach one billion views on the video sharing platform following 2013’s “Wake Me Up.”
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The song, which peaked at No. 7 on Billboard’s Hot Dance/Electronic Songs chart, was featured on Avicii’s 2015 album Stories and features English singer Simon Aldred as an uncredited vocalist.
In 2021, nearly three and a half years after the producer’s untimely death at age 28, the Avicii estate announced an upcoming documentary on the life and music of the Swedish artist born Tim Bergling. Set for release in 2023, the film will feature newly produced material and includes interviews with Bergling’s family, friends and colleagues, along with never-before-seen archive footage and interviews with Bergling himself.
The film is being billed as a look at the “music and the artist who defined an era and changed the world of music forever, and is an up-close, intimate, and epic story about his unparalleled successes and his struggles to cope with the pressure.”
In the meantime, before the documentary is released next year, rewatch the music video for Avicii’s “Waiting for Love” below.
YouTube announced that it now has more than 80 million Music and Premium subscribers around the world (counting users in trials). That represents a jump of 30 million users from 2021.
In a blog post, Global Head of Music Lyor Cohen called passing the 80-million threshold “a monumental moment for music on YouTube.” He added, “Hopefully, these milestones demonstrate our commitment to becoming the #1 contributor of revenue to the music industry.”
In a statement, Lucian Grainge, chairman and CEO of Universal Music Group, praised YouTube for “creating a compelling and unique music service that is rapidly growing its base of subscribers and contributing significantly to the vibrancy of the music ecosystem.”
“YouTube has demonstrated their commitment to partnership with the music industry and growing revenue for all artists and rightsholders alike,” added Jeremy Sirota, CEO of Merlin.
YouTube’s latest level-up follows the company’s September announcement that it had paid out $6 billion to the music industry in the 12 months between June 2021 and June 2022. That amount represented a hefty 50% increase relative to the previous sum YouTube reported in June 2020: $4 billion over a 12-month period. (In 2020, the company reported that it had 30 million subscribers.)
Cohen has set lofty goals for YouTube: “We want our twin engine of ads and subscriptions to be the #1 contributor of revenue to the industry by 2025,” he declared in September. That won’t be easy; Spotify’s Loud & Clear report said the company paid $7 billion in royalties to the music industry in 2021. That was a 40% jump from the $5 billion the service said it paid out in 2020.
Among other major streaming services, Apple Music reported 60 million global subscribers back in 2019, while Amazon Music reported 55 million subscribers worldwide in 2020 (neither company has updated those numbers since). Elsewhere, the much-smaller Deezer boasts 9.4 million global subscribers as of its Q3 2022 earnings report, while paid subscribers to the diminishing Pandora service were 6.3 million, according to parent company SiriusXM’s Q3 earnings report released Nov. 1.
In his blog post, Cohen seemed cheerful about his company’s ability to leapfrog its competitors, ending the short note with McFadden & Whitehead‘s ode to persistence, “Ain’t No Stoppin’ Us Now.”
YouTube’s ad revenue dropped down to $7.07 billion during the third quarter, marking a 1.9 percent decrease compared to the previous year, parent company Alphabet reported on Tuesday.
The $7.07 billion figure is also a decline compared to the second quarter, when the video platform reported $7.34 billion in advertising revenue during the second quarter, slightly missing analysts’ expectations but representing a 4 percent year-over-year increase.
YouTube’s ad revenue growth has slowed down considerably since the earlier years of the pandemic, when the company saw massive gains; in July 2021, the company had even outperformed its first quarter ad revenue earnings by $1 billion, representing a whopping 84 percent year-over-year increase.
But the video giant isn’t the only tech and social platform to be impacted by a declining digital ad market. Snap, which has previously warned of macroeconomic headwinds impacting its ad business, reported a net loss of $360 million during Q3 as the company has seen engagement in the U.S. decrease by 5 percent year over year.
As YouTube continues to fend off competition, the video platform is preparing to launch one of the biggest updates to its ad revenue sharing program with creators. Beginning next year, short-form creators posting to YouTube Shorts — the company’s TikTok competitor — will receive a 45 percent cut of ad revenue, which will be calculated based on the creator’s share of total Shorts views.
To come to this calculation, YouTube will count the total amount of ad revenue from all ads displayed on Shorts each month. Of that total, an undisclosed percentage will be allocated toward creators, while the remainder will be used to cover the costs of music licensing, Neal Mohan, YouTube’s chief product officer, said at an event on Sept. 20 announcing the program. Creators will then receive 45 percent of the funding allocated toward creators, though each individual will receive different amounts based on their contribution to the total number of Shorts views.
The decision to opt for a 45 percent cut, rather than the 55 percent share that long-form YouTube creators receive, could also signal the start of platforms beginning to reassert themselves as they contend with declining ad revenue.
This article was originally published by The Hollywood Reporter.