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YouTube raised prices on the individual plans for both YouTube Premium and YouTube Music for new and current U.S.-based subscribers on Thursday (July 20), marking the first time YouTube Premium has increased prices for individual plans in the United States since launching in 2018. Subscribers to YouTube Premium will pay $13.99 per month, up from […]
Itâs been seven years since Ariana Grande unveiled her club-ready hit âInto Youâ off her 2016 album Dangerous Woman, and the enduring hit has reached a new milestone. The music video for the track crossed the one billion views mark on YouTube. Explore Explore See latest videos, charts and news See latest videos, charts and […]

As it turns out, Olivia Rodrigoâs fans have a lot of GUTS. Ahead of the live premiere of Rodrigoâs new âVampireâ video at YouTube headquarters in Playa Vista, Calif., on Thursday night, one brave fan approached the singer/songwriter with a promposal.
âYou wanna, like, go to prom with me?â he asked as Rodrigo walked through a crowd of YouTube creators and fans at the event, broadcast live for her Livies around the globe. âIâve always wanted to go to prom,â she responded, adding to wild cheers: âGive me your number!â
Weâll have to wait and see whether Rodrigo ends up at prom next spring, but for now, sheâs focused on her OR2 Era, premiering the âVampireâ song and video first thing Friday ahead of the release of her sophomore album, GUTS, on Sept. 8.
In addition to the video premiere, the intimate crowd of creators and fans also had the chance to shoot photos and videos around YouTubeâs Spruce Goose airplane hangar, which was transformed into a series of vignettes inspired by the Petra Collins-directed music video. There were banners from the ill-fated â19th Annual Awards,â where Rodrigoâs in-video performance ends in blood-soaked fashion, as well as a grassy knoll and vintage microphone to re-create the idyllic opening scene.
âI hope you guys had fun at all the little stations,â Rodrigo told the crowd ahead of the premiere. âI know it doesnât really make a ton of sense right now, but trust that it will make sense once you watch the video.â
Rodrigo marveled at reuniting with Collins, who also directed her 2021 visuals for âgood 4 uâ and âbrutalâ from her debut album Sour. âI made this video with my friend Petra Collins, whoâs amazing,â Rodrigo said. âIâve been following her for years. Iâve been saving her photos on my Pinterest since I was 15, so I feel really lucky that I get to make art with her now.â
See a photo of Rodrigo posing with YouTube creators and fans at the event and watch the âVampireâ video below.
Olivia Rodrigo and guests attend the revealing of the #vampireOR2 Shorts challenge and premiere the video for her single âvampireâ, (Geffen Records) at YouTube Space LA on June 29, 2023 in Los Angeles.
Timothy Norris/Getty Images for YouTube
TikTok COO V. Pappas is stepping down to âmove on and refocus on my entrepreneurial passions,â they announced on Thursday (June 22nd) in an email to the company they subsequently shared on Twitter.
âTo our amazing community of creators, employees, and people who have made TikTok âthe last sunny spot on the internet,â it has been an absolute privilege to serve you all and to be a part of this once in a lifetime journey,â they tweeted.
TikTokâs chief of staff, Adam Presser, will take over operations, according to a staff email from CEO Shou Chew. âHe will seek to further develop the voices of TikTokâs vibrant and diverse ecosystem and drive closer cross-divisional strategic planning and collaboration, in an effort to bring to life our mission of inspiring creativity and bringing joy to people by nurturing and supporting creators, users, and partners worldwide,â Chew wrote.Â
In addition, Zenia Mucha will join the company as chief brand and communications officer. Mucha previously served for two decades at Disney before departing the company in 2021. She âwill focus on advancing the strategic vision of our brand and advising key businesses,â Chew explained. âIt is essential that we widen the aperture of our marketing and communications functions to further fortify TikTok as a beloved brand and one of the most trusted entertainment platforms in the world,â he added. âWith Zeniaâs vast expertise and deep experience, we are well positioned to do so effectively.â
Pappas, a former YouTube executive â the companyâs first audience development lead, the author of The YouTube Creator Playbook, and the developer of YouTubeâs Creator Academy and channel certification program â initially joined TikTok in 2018.Â
âFive years ago when I was first approached by TikTok, I was incredibly inspired by the product vision to be a new mobile-first video experience that serves as a canvas, bridge and window for everyone,â they wrote in their goodbye letter. âThe pitch was to take on a role to transform and grow the product and broaden its appeal through developing diverse communities and content⌠I took a gamble on what was then a completely unknown company and product.â
Pappas then stepped into the interim global CEO role after Kevin Mayer departed suddenly in 2020.Â
The days of TikTok being âunknownâ are of course long gone; much of the music industry now focuses on the platform to market artists and find new ones to sign.
âFive years later, we have grown to a global team of thousands of people and I believe we have achieved our goal to innovate and define an entirely new experience for people to share, create, and be entertained,â Pappas noted. âToday I stand proud that we deliver a product that resonates with over 1 billion people around the world. TikTok is now a household name.â
According to Pappasâ letter, they will be âtaking on an advisory roleâ during the transition period.
A Grammy Award-winning composer has dropped her closely-watched lawsuit against YouTube over access to its anti-piracy tools like Content ID, just a day before it had been set to go to trial â and weeks after a federal judge gutted the case by refusing to let it move forward as a class action.
Maria Schneider spent years litigating her lawsuit, which claimed that YouTube had become a âhotbed of piracyâ because it provided effective content tools only to âpowerful copyright ownersâ like record labels and not to âordinary ownersâ like artists and songwriters.
But on Sunday (June 11), with a jury trial scheduled to kick off on Monday morning), lawyers for both sides told a federal judge that they had agreed to end the case without a decision: âIn light of the stipulation of dismissal of all claims with prejudice, the jury trial set for June 12, 2023, is vacated,â Judge James Donato wrote. âThe case is closed.â
The sudden end to the case came just weeks after Judge Donato issued a crucial ruling that dramatically reduced the scope of the lawsuit: That Schneider could not team up with tens of thousands of other rightsholders who she claims suffered similar harm from YouTubeâs policies.
Schneider quickly moved to appeal that ruling and postpone the trial, arguing that it would âgravely undermineâ the goals of her lawsuit. But a federal appeals court denied that motion on Friday.
Faced with a jury trial they had warned would be âenormously wasteful,â Schneiderâs lawyers dropped their case. Neither side immediately returned requests for more information about how the resolution of the litigation was reached, including specific details about any kind of settlement agreement.
Filed in 2020, Schneiderâs lawsuit claims that YouTube (owned by Google parent Alphabet) forces songwriters and other smaller rights holders to use âvastly inferior and time-consuming manual meansâ of policing infringement, allowing piracy of their material to flourish on the platform.
For its part, YouTube says itâs done nothing wrong. In court documents, the company has argued that itâs spent âspent over $100 million developing industry-leading toolsâ to prevent piracy, but that it limits access because âin the hands of the wrong party, these tools can cause serious harm.â
The case was filed as a class action, aiming to let potentially tens of thousands of aggrieved copyright owners team up to fight what Schneiderâs lawsuit called âinstitutionalized misbehavior.â An expert retained by her legal team said the class could include between 10,000 and 20,000 rights holders.
But in a May 22 ruling, Judge Donato refused to âcertifyâ the case as a class action. Under federal law, class-action accusers must share very similar legal concerns â and the judge said Schneiderâs fellow rights holders would have widely different cases against YouTube.
Following that ruling, Schneider quickly moved to postpone the trial. But at a hearing days after the decision, Donato said he would stick to the schedule: âIâm not going to do that. You got a trial set on June 12th. This is a 2020 case; OK. Itâs showtime.â
In a June 5 emergency petition to the U.S. Court of Appeals for the Ninth Circuit, Schneiderâs lawyers demanded the appeals court put the case on ice while she filed an appeal on the class certification issue. They argued that a âbriefâ pause would prevent the judgeâs âlast-minute, haphazard and erroneousâ ruling from derailing a case with important implications.
âThe named plaintiffs here joined the case to litigate class claims, and to vindicate their view that YouTube tramples on the rights of independent artists and smaller copyright holders overall, not just those of the individual plaintiffs,â her lawyers told the appeals court.
But in a ruling published on Friday evening, the Ninth Circuit rejected those arguments: âThe court, in its discretion, denies the petition for permission to appeal,â the court wrote. âPetitionersâ emergency motion for a stay is denied as moot.â
Schneider and her lawyers still could have proceeded to trial against YouTube, litigating the case simply on behalf of her and another plaintiff. But they had strongly indicated in court filings that they did not want to proceed to the trial without class-action status.
A Grammy Award-winning composer who is suing YouTube over access to its anti-piracy tools is now asking a federal appeals court to postpone her looming trial, filing an emergency motion that says the upcoming proceedings will be âenormously wasteful.â
With a trial set to kick off next week, Maria Schneider asked the U.S. Court of Appeals for the Ninth Circuit on Monday to âstayâ the proceedings, arguing she needs time to litigate her appeal that seeks to overturn a ruling last month that refused to let the case proceed as a class action.
Schneider says that decision, which means the case will not include tens of thousands of other copyright owners, was not only âmanifestly erroneousâ but also came âonly three weeks before trialâ â a sudden change that âgravely underminesâ the goals of her case.
âThe named plaintiffs here joined the case to litigate class claims, and to vindicate their view that YouTube tramples on the rights of independent artists and smaller copyright holders overall, not just those of the individual plaintiffs,â her lawyers told the appeals court.
âA brief stay here to allow this court to ⌠ensure that the district courtâs last-minute, haphazard, and erroneous conclusion that this case cannot be tried on a classwide basis does not endanger the progress of this litigation,â Schneiderâs attorneys wrote.
Schneiderâs lawsuit claims that YouTube has become a âhotbed of piracyâ because the platform provides âpowerful copyright ownersâ like record labels with tools including Content ID to block and monetize unauthorized uses of their content, but fails to do the same for âordinary owners.â She says songwriters and other smaller rights holders are forced instead to use âvastly inferior and time-consuming manual meansâ of policing infringement, allowing piracy of their material to flourish.
For its part, YouTube says it has done nothing wrong. In court documents, the company has argued that itâs spent âspent over $100 million developing industry-leading toolsâ to prevent piracy, but that it limits access because âin the hands of the wrong party, these tools can cause serious harm.â
The case was filed as a class action, aiming to let potentially tens of thousands of aggrieved copyright owners team up to fight what Schneiderâs lawsuit called âinstitutionalized misbehavior.â An expert retained by her legal team said the class could include between 10,000 and 20,000 rightsholders.
But in a May 22 ruling, Judge James Donato refused to âcertifyâ the case as a class action, dramatically reducing the scope of the lawsuit. Under federal law, class-action accusers must share very similar legal concerns â and the judge said Schneiderâs fellow rightsholders would have widely different cases against YouTube.
âIt has been said that copyright claims are poor candidates for class-action treatment, and for good reason,â the judge wrote at the time. âEvery copyright claim turns upon facts which are particular to that single claim of infringement [and] every copyright claim is also subject to defenses that require their own individualized inquiries.â
Following that ruling Schneider quickly moved to postpone the trial, which is set to kick off on June 12, while she launched an appeal. But at a hearing days after the ruling, Judge Donato said he would stick to the schedule: âIâm not going to do that. You got a trial set on June 12th. This is a 2020 case; okay. Itâs showtime.â
In Mondayâs emergency petition to the appeals court, Schneiderâs lawyers argued that such a decision was unfair, forcing them to proceed to an expensive trial when the ruling on class certification might later be overturned on appeal.
âThe class should not be forced into a situation where an appellate victory would be illusory, placing them back at square one, and the fruits of three years of hard-fought litigation evaporate even when the district courtâs failure to certify a class has been confirmed as erroneous,â her lawyers wrote.
A response to the emergency motion from Google is due by the end of Wednesday.
Read the entire petition here:
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A federal judge on Monday (May 22) dealt a major blow to a lawsuit that claims YouTube enables piracy by restricting access to copyright tools like Content ID, refusing to allow the case to proceed as a class action that could have included tens of thousands of rightsholders.
The lawsuit, filed by a composer named Maria Schneider, claims that YouTube has become a âhotbed of piracyâ because the platform provides âpowerful copyright ownersâ like record labels with Content ID to block and monetize unauthorized uses of their content, but fails to do the same for âordinary owners.â
But in his ruling on Monday, Judge James Donato said that Schneider could not team up with tens of thousands of other rightsholders who she claims suffered similar harm from YouTubeâs policies, dramatically reducing the scope of the lawsuit.
Cases can only be âcertifiedâ as class actions if the various accusers share similar complaints against the defendant. And in Schneiderâs case, Judge Donato said different rightsholders would have very different cases against YouTube.
âIt has been said that copyright claims are poor candidates for class-action treatment, and for good reason,â the judge wrote. âEvery copyright claim turns upon facts which are particular to that single claim of infringement [and] every copyright claim is also subject to defenses that require their own individualized inquiries.â
Filed in 2020, Schneiderâs lawsuit claims that YouTube (owned by Google parent Alphabet) forces songwriters and other smaller rights holders to use âvastly inferior and time-consuming manual meansâ of policing infringement, allowing piracy of their material to flourish on the platform.
For its part, YouTube says itâs done nothing wrong. In court documents, the company has argued that itâs spent âspent over $100 million developing industry-leading toolsâ to prevent piracy, but that it limits access because âin the hands of the wrong party, these tools can cause serious harm.â
With a trial date looming next month, attorneys for Schneider had urged Judge Donato to let the case move forward as a class action. An expert retained by her legal team suggested that the class âat a minimumâ would include between 10,000 and 20,000 aggrieved copyright owners.
âThe Copyright Act does not countenance such blatant disregard of individual artistsâ intellectual property rights,â her attorneys wrote. âClass actions were created for this institutionalized misbehavior that relies upon the disincentives and lack of resources for a lawsuit absent collective action. A class action is the superior method through which YouTubeâs participation in and facilitation of copyright infringement can be held to account.â
But in Mondayâs ruling, Judge Donato strongly disagreed. He said the many individual claims against YouTube would require âhighly individualized inquiries into the merits,â including a case-by-case assessment of whether YouTube possibly had a valid license to those particular songs.
âWhether YouTube has a license for a particular work will be a matter of intense inquiry at trial,â the judge wrote. âThe answer to this inquiry will depend upon facts and circumstances unique to each work and copyright claimant.â
Mondayâs order wonât end the case, but it will now proceed to trial based only on copyrights owned by Schneider and two other plaintiffs (Uniglobe Entertainment and AST Publishing). The lawsuit is scheduled for a June 12 trial, though itâs unclear if that date will be changed in the wake of Mondayâs decision.
An attorney for Schneider and a representative for YouTube did not immediately return requests for comment on Mondayâs order.
YouTube brought in $6.69 billion in advertising revenue to start the year, continuing a downward trend for the video giant after past quarters of explosive growth during the earlier years of the pandemic.
The first-quarter revenue figure, reported as part of parent company Alphabetâs quarterly earnings on Tuesday, is roughly a 2.6 percent decline compared to the $6.87 billion in revenue reported during the first quarter of 2022. The video platform previously reported $7.96 billion in ad revenue during the holiday season, falling short of Wall Street expectations and representing an 8 percent year-over-year decline.
In a call with investors, Alphabet CFO Ruth Porat said the company was âencouraged by progressâ in monetization for YouTube Shorts, which rolled out its revenue-sharing program with creators in February. The executive also said there was âsignificant ongoing subscriber growthâ in YouTube Music Premium and YouTube TV, though the company has not disclosed subscriber numbers.
YouTube is now led by Neal Mohan, the former chief product officer who assumed the CEO role in February after longtime executive Susan Wojcicki said she was stepping down to focus on her family and âpersonal projects.â
In his first public message released on March 1, Mohan said his top priorities included supporting YouTubeâs creators by improving monetization tools, increasing accessibility on the platform and focusing on growth in areas like gaming and podcasting. Included in those areas were YouTubeâs short-form offering, Shorts, and its streaming products like YouTube TV and Primetime Channels.
The executive also noted YouTube will continue to contend with an advertising downturn that notably impacted the companyâs revenue growth last year. âThis is a pivotal moment for our industry. We face challenging economic headwinds and uncertain geopolitical conditions. AI presents incredible creative opportunities, but must be balanced by responsible stewardship. Creators, viewers, and advertisers have more choices about where to spend their time than ever before and platforms like YouTube need to deliver across a range of formats while investing in the policies that protect platforms from real-world harm,â Mohan said in his letter at the time. âAs I look ahead to whatâs next for YouTube, Iâm confident weâll put our full energy into what matters most for creators and viewers.â
Parent company Alphabet saw modest growth during the first quarter, with total revenue increasing 3 percent year over year to hit $69.79 billion. The company said it took $2.6 billion in charges related to the January layoffs that resulted in 12,000 employees â or around 6 percent of Alphabetâs workforce â losing their jobs.
This article was originally published by The Hollywood Reporter.