Women in Music 2024
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In just a few years, Tems went from working a digital marketing job to becoming a globally known hit-maker who rubs shoulders with stars like Beyoncé, Rihanna and Drake — all without losing her cool or confidence. “When I make music, I don’t really think about where it’s going to end up,” she explains nonchalantly. “I just leave it all in the studio.”
To a certain extent, she doesn’t even have time to think about where her songs will end up — since once she releases them, they tend to immediately spread everywhere. Ever since she was featured on Wizkid’s 2020 smash, “Essence,” which reached No. 9 on the Billboard Hot 100 a year later (with the help of a Justin Bieber remix) and earned a Grammy nod for best global music performance, the 28-year-old Nigerian artist’s rich, velvety voice has traveled far beyond the African continent and become a mesmerizing fixture in popular music. Drake put up billboards in Tems’ hometown of Lagos to announce she would be featured on his 2021 album, Certified Lover Boy; a year later, they appeared together again on Future’s Hot 100 No. 1 “Wait for U,” which samples “Higher” from Tems’ 2020 debut EP, For Broken Ears. She was one of only three featured artists on Beyoncé’s 2022 Renaissance album. And she earned Golden Globe, Academy Award and Grammy nominations for co-writing Rihanna’s 2022 comeback single, “Lift Me Up,” from the Black Panther: Wakanda Forever soundtrack.
But she hasn’t needed others’ star power to shine, establishing herself as a solo hit-maker as well. With “Essence” leading a major crossover movement for Afrobeats in the United States, Tems emerged as one of the first big African acts here of the last few years. For Broken Ears produced another sleeper hit with “Free Mind,” which set a record for most weeks (17) at No. 1 on the R&B/Hip-Hop Airplay chart for a song by a female lead artist the following May. (SZA’s “Snooze” later surpassed it.) And even though Tems only released two singles last year — “Me & U” in October and “Not an Angel” in December — she was responsible for or featured on eight of the top 40 Afrobeats songs in the United States in 2023, according to Luminate.
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It’s a remarkable career trajectory for someone who has yet to release her debut album — which Tems assures “is 1,000% coming out this year,” though she matter-of-factly adds that she’s “not thinking too much about outcomes.”
Such self-assuredness comes naturally to the artist born Témìládè Openiyi, whose Nigerian mother broke with Yoruba tradition by choosing her daughter’s name — a role typically reserved for the father’s side of the family — because “God told me,” Tems’ mother explained on For Broken Ears’ “Témìládè Interlude.” Growing up, “everybody just called me Temi. Nobody really called me by my full name. It wasn’t something that was on my mind,” Tems says. “It’s only now, as an adult, that I started realizing that it meant ‘The crown is mine.’ I think that’s really powerful. It feels manifested, based on how my life has gone.”
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Zoe McConnell
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Zoe McConnell
And it’s fitting for Billboard’s 2024 Women in Music Breakthrough honoree, who is smashing boundaries for African artists and crossing over to the U.S. market without compromising her own sound. When Tems started making music in her early 20s, the producers she met with often told her that if she wanted to be popular in Nigeria, she should make Afrobeats music. But for someone who grew up enamored by the sentimental melodies of Céline Dion, Destiny’s Child and Mariah Carey, Tems yearned to make soul-stirring songs that sent people deep into their feelings rather than joyful dance records that anyone could catch a vibe to. “Is it possible to make this type of music even though I’m Nigerian? Is there a limit to what I can make?” Tems recalls asking herself. “I wanted to find out.”
In 2018, she quit her job and independently wrote, produced, recorded and released her debut single, “Mr. Rebel,” which showcased her arresting vocals over a buoyant, introspective beat (and established her fan base as the “Rebel Gang”). “It wasn’t an overnight thing,” Tems says of transitioning to making music full time. But as she struggled to establish herself, she had the freeing realization that “I was selling myself short by not pursuing my passion and worrying about what people think.”
That extended to the ways others tried to categorize her music. “Afrobeats” has become a catch-all term for popular music emerging from West Africa, but Tems says her music, which encompasses neo-soul, R&B, reggae, hip-hop and Afrobeats, “doesn’t perfectly fit into one genre.” And she has been touted as a leader in the subcultural alté movement, which emerged in the mid-2010s among young Nigerian creatives who found nontraditional ways of expressing themselves through music and fashion.
“I believe not every Nigerian needs to do the generic sound because we’re talented in general, and whatever we decide to do, we’ll just do it really well,” says Tems’ co-manager Muyiwa Awoniyi, who first met the musician in 2019 during a studio session she attended. When one of the producers present complained that Tems kept rejecting the music they were playing and she stood her ground, her fortitude impressed Awoniyi, who started managing her four months later.
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Zoe McConnell
Ever since, Awoniyi and co-manager Wale Davies have prioritized helping Tems make “amazing music that attracts the maximum amount of people possible,” says Awoniyi, who views her career milestones as her music’s “ripple effect,” but says such accomplishments don’t drive her or her team. (They do, he admits, “keep [Tems’] name in the conversation,” especially when she’s not actively releasing music.)
While Tiwa Savage and Yemi Alade led the charge for African female artists in the 2010s, in this decade, Tems has paved the way for a new generation that also includes Ayra Starr and Tyla, the latter of whom recently scored a Hot 100 top 10 with her pop-infused amapiano smash, “Water.” Tems and Tyla are among a handful of African acts performing at Coachella this spring — further proof that African music, in its many styles, continues to take over the world’s biggest stages.
“I’m not sure if I would ever really be aware of whatever impact my story has, but it feels inspiring to know that I’ve inspired others because I’m inspired by other people as well,” Tems says. “It just encourages me to keep going.”
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Zoe McConnell
Cameron Hancock top, My Wardrobe HQ skirt, Rick Owens boots, 4element jewelry and Dinosaur Designs bracelets.
Zoe McConnell
This story originally appeared in the March 2, 2024, issue of Billboard.
Young Miko vividly remembers the first time she realized her music could make an impact. It was in 2021, after the Puerto Rican singer-rapper released her second single, “Vendetta,” in collaboration with trans artist Villano Antillano — a hard-hitting trap song in which the two spit bars about empowerment, individuality, resilience and self-confidence, all while spotlighting the LGBTQ+ community.
“That’s when I felt a before and after in my life,” Miko tells Billboard. “It’s a moment that I always return to, and I realize that it wasn’t just a song. I feel in my heart that it started a very beautiful movement or gave it more strength. I love feeling that from the beginning I’ve been doing something good with the voice that life has given me and with the space I have, which has to have a purpose.”
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That same voice — one that effortlessly transitions from unapologetic rap rhymes to smooth, sugary vocals — and a devoted work ethic have propelled Miko to become one of música urbana’s brightest new stars, breaking through in the male-dominated genre while primarily singing about her queer identity.
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The 25-year-old artist born María Victoria Ramírez de Arellano Cardona has landed major collaborations with Bad Bunny, Arcángel, Feid, Bizarrap and Karol G — most recently playing the latter’s romantic interest in Karol’s cinematic “Contigo” music video. She has also had a strong presence on the Billboard charts, including four hits on Hot Latin Songs and three on Latin Airplay, two entries on the Billboard Hot 100 and five on the Billboard Global 200 and Global Excl. U.S.
But even amid those successes, Billboard‘s 2024 Women in Music Impact honoree says she’s still learning. “It’s important to have that mentality and to not think I’m at my peak,” she says. “I want to feel like I’m never going to stop being a student, and for me, that’s the coolest part.”
How has embracing your queer identity in your lyrics affected your art?
It has been everything. My lyrics demonstrate a Young Miko that’s 100% true to herself. Thank God, I’ve felt comfortable enough from the beginning to be able to do it and give myself that space to be myself and do what I want with my music. I think it’s very nice that it had a good impact on the music industry in general and on the people around me. Obviously, sometimes, it can get loud — your surroundings, the opinions of others — but I feel like Young Miko would never have been the same if I wasn’t 100% honest in my music.
How have you used your social media presence to create change around you?
Beyond a social media platform, I like to start with my circle and the people who are with me every day. In whatever way I can help, I will always try to add or contribute my grain of sand. Obviously, being aware that anything I publish or associate with will have an impact, period. I know that now people are listening and paying attention to what I say, which gives me more reason to want to promote a good message. There are so many people with so many followers, and they don’t use it for sh-t. For me, it’s a blessing that life has decided to put me in a spot where my voice matters.
You joined Karol G for her Mañana Será Bonito tour and headlined your own Trap Kitty tour last year. What effect did the touring life have on you?
I f–king love touring! It’s so much fun. I feed off a lot from the crowd and the energy. Sometimes you have to see it to believe it — the emotion of all the people and how they know your songs. I learned that it’s not always going to be pretty. There are days that are going to be super tiring, and if you cancel or postpone a show, it’s horrible [for the fans] but you must get through it. Beyond learning as an artist, I learn as a person. When I’m on tour, I miss my home, my parents, my island, the warmth of my people. It’s a roller coaster and not for the weak. It’s so surreal, but I f–king love it.
This story will appear in the March 2, 2024, issue of Billboard.
My big struggle is deciding whether I care more about being the biggest artist I can be commercially or being critically sound,” Charli XCX says. “Then sometimes I land in this place of not caring about either of those things.”
For most of her decade-plus career as both a songwriter for other pop stars (Gwen Stefani, Camila Cabello, Selena Gomez) and a beloved solo performer herself, Charli has managed to strike an enviable balance between the two pop poles she has just described. The 31-year-old British artist has made inescapable hits like her 2014 Iggy Azalea collaboration, “Fancy,” which spent seven weeks at No. 1 on the Billboard Hot 100, and more sonically experimental pop — including her celebrated pairings with SOPHIE, with whom Charli pioneered hyperpop — while establishing herself as a tastemaker with a track record for working with cutting-edge artists like Yaeji, Rina Sawayama and Caroline Polachek before the industry fully catches on.
Tough, playful and whip-smart, her track “Speed Drive” from the Barbie soundtrack is classic Charli and also her biggest commercial success since 2014’s “Boom Clap.” Now she’s gearing up for her sixth studio album, BRAT. (On Wednesday, Charli posted on social media to expect the album this summer.)
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The follow-up to 2022’s Crash is, she says, a club record evoking the illegal London rave scene where she started performing “when I was 14 or 15,” produced from a tight collection of sounds to create “this unique minimalism that is very loud and bold.”
“Loud and bold” could well describe the entire career of Billboard’s 2024 Women in Music Powerhouse honoree. As she chats over Zoom (wearing a white hoodie and a single gold star sticker on her chin) she’s characteristically frank, admitting she finds the time between albums challenging — “probably the reason why I eventually won’t be a musician.” But for now, with a new one finished, she’s gearing up for her life to return to a pop star pace.
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Joelle Grace Taylor
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Joelle Grace Taylor
What’s the concept of the new album?
This album is very direct. I’m over the idea of metaphor and flowery lyricism and not saying exactly what I think, the way I would say it to a friend in a text message. This record is all the things I would talk about with my friends, said exactly how I would say them. It’s in ways very aggressive and confrontational, but also very conversational and personal. And not in that boring way where artists are like, “This is my most personal record.” To me, it feels like listening to a conversation with a friend.
Do you feel like you’re in a unique position to showcase ideas and sounds from the club world to more mainstream audiences?
I think I’ve had a pretty big impact on popular music; I won’t lie. But it feels weird even saying that in a subtle way in this interview, to be honest. I don’t think it has ever been [my or my collaborators’] intention to transport elements of club or underground music to a wider audience; I think we’ve just been instinctual. There’s a spontaneity within my music that feels off the cuff, blunt and at the same time outlandish. It’s just this fearlessness, too. I don’t mean to sound arrogant, but I see it when I write in sessions for other people or with people that I don’t really write much with. It’s like … I don’t follow a rulebook of how to write a song.
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Joelle Grace Taylor
For Crash, you intentionally stepped into the role of a major-label pop star, like cosplay. Is the new album’s direct approach a reaction to that?
It’s definitely related. The pendulum always swings for me. I think a good artist always has to re-form, reformulate and reclothe themselves, quite literally. You’re right, Crash was about me being signed to a major label [Asylum Records UK/Warner Music UK] and feeling like I’d never played that traditional, stereotypical major-label pop star game. I wanted to play this satirical role, so I was hypersexualizing myself, taking songs other people had written for me and using an A&R person for the first time in my career.
This record is the polar opposite. It’s not collaborative. It’s not me playing a character. It’s direct and honest. I really tried not to write love songs or songs about my romantic relationship. [She got engaged to The 1975’s George Daniel in late 2023.] There are a couple, but generally speaking, I wanted it to feel more gossipy, so it is a reaction to Crash. I’m quite a reactionary person.
You’ve written with and for a lot of other women. Has that been intentional?
There are a couple of songs I’ve written that have been for male artists, but it’s not a conscious decision. It just happened like that. I honestly don’t know that I would be able to write from a male perspective.
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Joelle Grace Taylor
Charli XCX photographed on November 27, 2023 in Los Angeles. Beaufille jacket.
Joelle Grace Taylor
You’re receiving the Powerhouse award. What’s your relationship with power?
Some days you wake up and feel very powerful, or empowered, or in control, or confident, or whatever positive words that are related to power or a woman in power. But some days you wake up and feel worthless and small and insecure and not good enough. I don’t think that’s specific to me or my industry; I think that’s just human nature. It’s impossible to feel powerful all the time. For me, at least, that would feel like a lie.
There’s also a lot of power in vulnerability. This is cheesy, but I think when I’m most honest and true to myself, that makes me feel most powerful. Sometimes that upsets people, whether that’s people I work with or my fans or my family. There’s always someone to upset. You just have to ask if it would feel like a sacrifice to not make this decision the way you want to make it. That’s what I ask myself.
Are there specific moments in your career when you stepped into a greater level of power?
When I started working with [producer] A. G. Cook, when I started working with SOPHIE, there was this kinship and understanding that made me feel very powerful because I felt like we were on this unspoken journey together that not many other people could be on.
And then working with my friends — not weird Los Angeles friends that I’ve picked up at parties, but my friends I’ve had since I was 11. That feels powerful because there’s a level of grounding. To them, I’m not this person who is a pop star. I am their friend Charli who was once not very cool.
This story will appear in the March 2, 2024, issue of Billboard.
When Victoria Monét looked in the mirror five years ago, she saw a successful songwriter whose growing list of estimable credits included co-writes on two of Ariana Grande’s biggest hits, “Thank U, Next” and “7 Rings.” What Monét, then 30, didn’t see was a successful solo artist — a goal she had been tirelessly pursuing since 2009.
“It was a very difficult, uphill battle trying to get people to understand there’s a duality to me, that my relevance wasn’t only based on my proximity to somebody else,” Monét recalls. “Interview after interview, questions were snuck in about the artists I worked with. I just wanted to be a stand-alone artist with my own reputation.”
Monét’s long-held dream finally became reality with the 2023 release of her RCA debut studio album, Jaguar II. Her breakthrough single, “On My Mama,” and two earlier album singles, “Smoke” (with Lucky Daye) and “Party Girls” (with Buju Banton), created what she calls a “snowball effect” — and validated her solo artistry, not only in terms of chart position, different interview questions and her first headlining tour, but also in the form of golden hardware.
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At the Grammys in February, Monét — who entered with seven nominations, including record of the year and best R&B song — won best new artist, as well as the statuettes for best R&B album and best engineered album, non-classical. Her best traditional R&B performance nod — for “Hollywood,” featuring Earth, Wind & Fire and her toddler daughter, Hazel Monét — was record-breaking in its own right, making Hazel the youngest-ever Grammy nominee.
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Sami Drasin
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Sami Drasin
But Monét’s three wins — her first triumphs after three prior nods for her work with Grande and R&B duo Chloe x Halle — represent another pivotal moment for the Atlanta-born, Sacramento, Calif.-raised singer-songwriter, who began pursuing a solo career when she moved to Los Angeles in 2009 to audition for a girl group under development by Grammy-winning producer Rodney Jerkins. Monét got the job and the group signed a Motown contract, though it was later dropped without releasing any music.
That setback, however, yielded the start of a friendship with future Grammy- and Academy Award-winning songwriter-producer D’Mile and pushed Monét to focus on the songwriting she had dabbled in while growing up in Sacramento. Shouting out D’Mile as a key supporter and mentor (“He let me and the girl group live in his place”), Monét worked with him on music she had begun recording on the side as an independent artist while she racked up writing credits with acts such as Travis Scott, Blackpink, Fifth Harmony and fellow rising R&B singer and new Grammy winner Coco Jones.
“It’s very hard to ask somebody to invest their time when you don’t have a label to push it through, a production or video budget,” Monét says. “But D’Mile was like, ‘I don’t care about that. I think you’re talented and love your voice … We got this.’ ”
Monét, who didn’t have a manager at that time (“Even when I opened for Ariana on tour in 2016, I did hotel bookings and routing”), found another kindred spirit when she met manager Rachelle Jean-Louis in 2018. “She has been my ride-or-die,” Monét says. “She saw things when no one else saw them.”
Jean-Louis, a former label executive and music supervisor, first crossed paths with Monét while working as the latter, placing Monét’s collaboration with RCA artist Lucky Daye, “Little More Time,” on HBO’s Insecure. “We’re mirrors of each other,” Jean-Louis says. “We both love music, are hard workers and passionate about what we do. Victoria’s melodies and the layering of her vocals reminded me a lot of early Marvin [Gaye] and Janet [Jackson], which was something I hadn’t heard currently at that time. And then hearing she wrote all of her songs … that’s a rare form of artistry that I’ve always admired.”
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Sami Drasin
Music fans got their first taste of Monét’s solo work through four EPs she released between 2014 and 2018. While none of those projects charted, they featured Monét’s ’70s-influenced modern soul that began generating word-of-mouth buzz for the indie artist. But on her Jaguar EP, released in August 2020, the singer emphasized another side of herself.
“I had to learn how to survive,” Monét said during a Grammy Museum Q&A in December when comparing the music industry to a jungle. “The jaguar symbolized my journey up to that point.”
Her first entry on the Billboard Hot 100 as a solo artist was in 2019, when “Monopoly,” a song she co-wrote and was featured on with Grande, cracked the chart at No. 69. The week before, Monét had reached No. 16 on the Emerging Artists list.
With the August 2023 release of sequel Jaguar II, which delivers a sonically mesmerizing mix of ’70s retro soul, dancehall and Southern rap — and, like Jaguar, was executive-produced by Monét, D’Mile and Jean-Louis — Monét hit her stride. The album debuted at No. 6 on Top R&B Albums and No. 22 on Top R&B/Hip-Hop Albums. Meanwhile, “On My Mama,” which samples Texas rapper Chalie Boy’s 2009 track, “I Look Good,” peaked at No. 4 on Hot R&B Songs, while spending 24 consecutive weeks in the top 10. Since the first tracking week of 2023 (from Dec. 29, 2022, to Feb. 1, 2024), Monét’s songs as an artist have generated 342.6 million official on-demand streams, according to Luminate.
“Because songwriters are writing for other artists, it’s really easy to hear their songs but think of the artist they wrote for instead,” Jean-Louis says. “But with the music that Victoria’s making, you can’t do that. The only person you hear when you listen to Victoria Monét’s music is her.”
Victoria Monét photographed on January 16, 2024 at Cricket Ranch in Los Angeles.
Sami Drasin
Paumé Los Angeles ring, Elisheva & Constance earrings, choker and bracelet.
Sami Drasin
With Jean-Louis and a predominately female core team handling both her business and creative plus strong support from RCA (“It has been a real joy to collaborate with a [label] team that really sees me; RCA changed that narrative for me”) — the newly minted three-time Grammy winner is looking ahead to festival performances at Coachella and Governors Ball, along with the deluxe version of Jaguar II.
But, reflecting on her hard work, setbacks and wins thus far, Monét says it all makes her cherish her recognition as Billboard’s 2024 Women in Music Rising Star even more.
“I prefer it this way rather than [achieving] fame quickly or being given to me on a silver platter,” she explains. “I know I have a great foundation and legs to stand on because everything I built was brick by brick. A career takes an excellent amount of patience.”
This story will appear in the March 2, 2024, issue of Billboard.
It’s Friday night in Las Vegas, and Voltaire, the intimate art deco-meets-Studio 54 new performance venue within the Venetian, has transformed into an extremely lit gay club. Beneath countless sparkling disco and glass balls, the crowd of 1,000 dances to the DJ’s mix of a who’s who of dance–pop — Jessie Ware, Spice Girls, ABBA, Sophie Ellis-Bextor’s recently revived “Murder on the Dancefloor.” Intermittently, elastic-limbed burlesque artists enter to striptease, dance and execute feats of dazzling flexibility. This is Voltaire’s Belle de Nuit “preshow.” And it’s just the warmup to the main event.
“It’s almost time for Kylie Minooooogue!” the evening’s MC declares. “Yeah, that’s right — Mother is coming!”
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The screams become truly deafening when, roughly 10 minutes later, the curtain opens to reveal the diminutive 55-year-old Australian pop star clad entirely in metallic gold. She launches into “Your Disco Needs You,” a rousing track from her 2000 album, Light Years: “Let’s dance through all our fears, war is over for a bit,” she sings. “The whole world should be moving, do your part, cure a lonely heart!”
For the next 70 minutes, Minogue follows her own command, belting songs from her three decades-and-counting career that have united listeners with their infectious dance-pop melodies and lyrics that, whether ebullient or bittersweet, are always anchored by a deep, sincere sense of joy. She shimmies to her cover of Gerry Goffin and Carole King’s “The Loco-Motion,” one of her earliest hits from 1987 (and still her highest-charting Billboard Hot 100 entry, peaking at No. 3); she rises above the stage in a flowing red cape like some disco high priestess to sing her seductive current smash, and her biggest in the United States in more than 20 years, “Padam Padam.” She’s a consummate pop diva, stomping down the stage’s catwalk and striking poses — until each song ends. Then, she simply becomes Kylie: giggling, kicking up her stiletto heels in a happy dance and, at one point, speaking into her water bottle when she mistakes it for a microphone.
These two sides of Minogue — the glamorous, charismatic performer who has somehow also remained deeply relatable — have helped her to maintain a remarkably consistent yet organically evolving career amid the shifting waters of the music industry. “A feeling you get from Kylie’s music is that from an artistic point of view, she enjoys her place in pop culture. She doesn’t challenge it or try to run away from it — she looks to innovate herself and develop within that space,” says Stuart Price, the British electronic music producer who executive-produced Minogue’s pivotal 2010 album, Aphrodite. “And it’s infectious to see someone enjoying being themselves. There’s an openness there that creates a connection between Kylie and her fans.”
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Austin Hargrave
Much of that core fan base feels connected to Minogue because they actually grew up with her. They met her as the feisty teenager Charlene on Australian soap opera Neighbours; followed her first era of pop stardom in the late ’80s as one of the flagship teen idols from the Stock Aitken Waterman (SAW) “hit factory” that also produced Rick Astley and Bananarama; watched her break out of that mold in the ’90s on British label Deconstruction, exploring more experimental dance-pop on 1997’s Impossible Princess; and embraced her evolution into global star in the 2000s, especially in the United States, with the release of 2001’s Fever, her highest-charting album on the Billboard 200 (No. 3), which yielded “Can’t Get You Out of My Head,” the song with a hypnotic “la-la-la” chorus that was a self-fulfilling prophecy and propelled it to No. 7 on the Hot 100.
Over all those years, Minogue has stayed both impressively prolific and commercially viable. Eleven of her albums — including her last nine studio releases dating back to Fever — reached the Billboard 200, and 10 appeared on the Top Dance/Electronic Albums chart, including Disco, a highlight of the dance-pop renaissance of 2020 that went to No. 1 on the latter. She has notched seven Hot 100 and five Mainstream Top 40 Airplay hits. It helps, of course, that her songs tend to “help people to smile and forget their daily problems for a bit as only a good piece of dance-pop music can do,” as disco legend Gloria Gaynor puts it. (She joined Minogue for “Can’t Stop Writing Songs About You” on an expanded rerelease of Disco.) But her releases also always feel fresh, genuine and intentional. “Every time she delivers an album, to her it’s like the first,” says Jamie Nelson, senior vp of new recordings U.K. at BMG, Minogue’s label, who is also her longtime A&R executive. “There’s nothing lazy or dialed-in about it.”
Minogue has long been considered pop royalty in the United Kingdom (she’s about to receive the BRIT Awards’ Global Icon honor), Europe and Australia, where she’s the highest-selling female solo artist born in the country of all time; still, her U.S. audience has never quite reached that level. But she has remained popular — and at the front of pop culture consciousness — for long enough that while her older fans stateside remain loyal, younger ones continue to discover her. And that happened in a big way last June, when she released one very unusually titled single and experienced the kind of bona fide U.S. breakthrough that few artists manage in their mid-50s.
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“Padam Padam” — an onomatopoeia for the sound of a heartbeat — went viral on TikTok, with everyone from actress Suki Waterhouse to employees of the British art supply chain Hobbycraft making videos with it; to date, videos using “Padam Padam” have been viewed over 1.3 billion times on the platform. Simultaneously, “padam” became part of the pop lexicon, thanks in large part to Minogue’s LGBTQ+ fans who encouraged use of it as a noun, verb, exclamation or really any part of speech that called for it.
The song was such a runaway hit that, Minogue says, BMG delayed releasing Tension’s title track as a second single, “because ‘Padam’ just kept… Padaming.” With that momentum, Tension became her highest-charting album on the Billboard 200 since 2010 (peaking at No. 21) and her second Top Dance/Electronic Albums No. 1. “Padam Padam,” which is now her second-most-streamed song in the United States after “Can’t Get You Out of My Head,” became her first Mainstream Top 40 Airplay hit since 2004, her highest-peaking (No. 32) since 2003 and just garnered Minogue her second Grammy Award — the inaugural win in the new best pop dance recording category and her first since “Come Into My World” took home best dance recording two decades ago.
Now, with the Tension train still going strong (Xtension, an album of extended dance mixes, arrived in September) and her Vegas residency a coveted ticket, Billboard’s 2024 Women in Music Icon is energized and determined to make the most of this moment. “I told someone at my label: It’s happening now. There’s no snoozing,” Minogue says firmly. “I am wildly inspired right now. I’m at a point in my life where I know it’s not eternal. I just want to maximize this brilliant wave. If you’re not out paddling for when that wave comes along, you’ve got no hope.” And, she promises, she paddles — constantly.
The afternoon following the show in late January, Minogue is in her favorite sweats, sipping tea in the empty Voltaire space and looking surprisingly awake. She doesn’t go onstage each night until after 11, and a two-show weekend renders her “kind of the amoeba version of myself,” she admits, crumpling her tiny 5-foot frame up, amoeba-style. “I’ll have a momentary internal dialogue with myself like, ‘OK, try to go a bit cruise control tonight?’ But it doesn’t work.”
Autopilot has never been Minogue’s thing. When she started out with Stock Aitken Waterman, she found the hit factory’s way of doing things a natural fit — “It’s like working on a TV show: ‘Here’s the script, you know what to do, here’s some direction, do it’ ” — but once her four-year contract ended in 1992, “I was gone. I’m a curious person, and I wanted to do more.” She had observed how the trio of songwriters of SAW worked, seen the craft and diligence it took to create “that song” — but becoming one herself? “That took a bit of haggling,” she says. “It wasn’t easy to make that segue.”
Tony Ward Couture dress and David Yurman jewelry.
Austin Hargrave
Thanks to signing with Deconstruction, and particularly her second album with the label, 1997’s Impossible Princess, Minogue escaped the “normalness” of the SAW starlet image, Price recalls, and public perception of her started to shift to “Kylie the Artist.” When he met her around 2009 — a match made by her label at the time, Parlophone, where she had moved in 1999 — Price saw up close one way in which her soap opera training had benefited that artistry.
“She was able to so consistently deliver great performance after great performance,” he recalls — a skill, Minogue matter-of-factly told him, she supposed might come from the days when she would drive to set with a script she had just received and memorize her lines at traffic lights. “Her memory and recall is incredible, and it was the same when we were writing things together,” Price continues. “If she came up with a melody, it was just there — we could go eat a meal, then she’d bring it straight back up.”
“There’s probably a misconception out there that she’s not a traditional songwriter, but she’s phenomenal,” BMG’s Nelson says. “She’s got a belief that the song is God. She’ll really scrutinize her own music in comparison to outside songs, and anything that’s not up to scratch will get dismissed.” Minogue’s collaborators describe her as a fount of fully formed ideas. “The last three albums I’ve done with her, she has been coming up with whole ideas on her phone,” says Richard “Biff” Stannard, who co-wrote the 2002 hit “Love at First Sight” and, more recently, seven Tension tracks with Minogue. “She’s really confident to say, ‘I’ve got this melody that’s bugging me, I’ve got to get it out.’ It’s proper songwriter stuff.”
Oscar de la Renta dress and David Yurman jewelry.
Austin Hargrave
That said, Minogue has never been precious about accepting material from other writers — “Padam Padam” was co-written by Norwegian singer-songwriter Ina Wroldsen and producer Lostboy — and she relishes figuring out not just whether a song presented to her is a likely hit, but a hit for her. “Songs like ‘Can’t Get You Out of My Head’ and ‘Padam,’ I can’t reply fast enough,” she says. “Not only is it an amazing song, but it and me… it’s like, ‘I can do this!’ If someone else performed ‘Padam’ it could’ve been great, but it would have been different.” Lately, she has been spending time in Los Angeles (her home base is Melbourne), working with two entirely new collaborators she won’t reveal quite yet, other than to say she has long wanted to work with them. “I was on cloud nine for like the next couple of days” after their most recent sessions, she says, grinning.
But since 2020, Minogue has also become a lot more independent in the studio: By necessity, amid pandemic isolation, she taught herself Logic and other essential tools of production. “It’s so liberating,” she says. “I’ve had a lot of uncomfortable moments [in the studio]. No one would have known because I just pretended my way through it. But to have my own mic and do it on my own time? It’s amazing. I could go for hours.”
Minogue’s manager, Polly Bhowmik of A&P Artist Management, says Minogue’s infatuation with studio tech has gone so far that “there is now very much ‘studio engineer Kylie’ as well as artist Kylie.” (Minogue has vocal engineering credits on much of Disco and Tension.) At Stannard’s suggestion, I ask about her personal mic collection (“She’s really geeky about microphones now”), and she quivers with excitement describing her current favorite. “It’s a Telefunken 251, and it’s beautiful,” she gushes. “It’s more to carry, but it’s like graduating to the big leagues.”
Her new studio skill set has been both empowering and freeing (she can now record herself and work on music from her Vegas hotel room, for instance), as well as impressive to her collaborators. “She’s actually useful in the studio!” exclaims singer-songwriter Sia, who co-executive-produced Minogue’s 2014 album, Kiss Me Once, and just released the duet bop “Dance Alone” with her. “She’s actually good at her job. And I would say she’s one of the most prolific idea generators of all the artists I’ve worked with.”
Richard Wilbraham dress, Magda Butrym jacket, Saint Laurent boots and David Yurman jewelry.
Austin Hargrave
It has also helped her to achieve more vocal precision. “She’s very forensic about getting her vocals exactly how she’s happy with, and this has given her that ability,” Stannard says. On Tension, the strikingly wide range of Minogue’s voice — she goes from a sultry purr to full belt to stratospheric whistle tones, and at one point even raps — is on full display. The confidence she now has in her voice took time, Minogue says, and voice lessons starting in 2001 taught her techniques that have helped her preserve and develop it.
“Maturing as a person and my voice maturing too, add to that these past two years of self-recording — [my process] is becoming more vacuum-sealed, and that’s so pleasing to me,” Minogue says. “And to accept that I don’t have that big voice, but being proud I have my voice, and really owning that? That has again taken a long time. But I can adapt and be many voices, just like my [visual] presentation. I’m chameleon-like,” she concludes, satisfied. “That is who I am.”
The morning after her “Padam Padam” Grammy win in early February, Minogue still seems to be wrapping her head around what happened.
“I don’t think I’ve touched down yet,” she admits over the phone. She wore a bright “Padam red” gown; she marveled at Miley Cyrus’ hair (“Amazing. She absolutely smashed it”); she sat with Karol G at the ceremony (“I don’t assume anyone knows who I am, but she’d been on my radar for the last year”); she finally met fellow Aussie Troye Sivan. She was embraced by fans new and old, including Olivia Rodrigo, Ed Sheeran and Dua Lipa, who invited Minogue to appear in her Studio 2054 pandemic-time livestream and, shortly after, featured on a remix of Minogue’s Disco track “Real Groove.”
As for the award itself: “It’s a big win for longevity — let’s put it that way,” Minogue says. It’s also concrete proof to both Minogue and her team that she has, as Sia puts it, “broken her glass ceiling” in the United States. “I’ve had this kind of to-and-fro thing with America,” Minogue reflects. “I was the ‘Loco-Motion’ girl for a long time, then I was the ‘la-la-la’ girl, and I guess I’m ‘Padam’ now. But now that we’ve got streaming, the algorithms will take you to discover more of my music.”
Kylie Minogue photographed on January 27, 2024 at Voltaire in Las Vegas. Tony Ward Couture dress, Christian Louboutin shoes and David Yurman jewelry.
Austin Hargrave
Nelson says BMG has seen “an uplift on the catalog” since the Vegas residency began in November (it runs through early May), but is careful to note that it’s the culmination of a gradual increase in listenership — beyond the devoted core fan base that already buys multiple vinyl and cassette versions of Minogue’s records — over the past few years. “We are firmly seeing a new audience embracing Kylie,” Bhowmik says, pointing out that 60% of “Padam Padam” and Tension streams have come from listeners under 35 and that her audience on TikTok has grown 43% since the song’s release.
And that expanded audience includes the U.S. market, where Minogue hasn’t done a major tour since 2011’s spectacular Aphrodite trek. Considering the momentum behind her now and the fact that the pandemic prevented her from touring Disco, the time seems ripe for a major Minogue tour hitting America — and indeed, UTA just signed her for representation in the United States and Canada. Bhowmik says that with “more opportunities and accolades than ever before,” there are plans for her to perform across the United States and internationally “in the not-too-distant future.”
It’s a rebirth for Minogue — but really just the latest of many she has had throughout her career. “It’s a continuation, not a comeback,” Price says. “Everything from [Tension], it’s just a short steppingstone away from every other hit she has had. They all sound like innovative pop records made in the year they were released that are ahead of their time. And what they all have in common is that Kylie fever.”
That ineffable Kylie essence is always present regardless of whether Minogue wrote on a song or not. It’s the fizzy effervescence that makes “Love at First Sight” a euphoric dance party starter. It’s the very adult, subtle magnetism that makes songs like “Hands” and “Tension” sexy rather than ridiculous. And above all, it’s the true joy — the kind that’s all the more meaningful because you’ve known sadness, too — that suffuses every moment of anthems like Aphrodite’s “All the Lovers,” Disco’s “Say Something” or Tension’s “Hold On to Now.”
“Joy can come from a dark place,” Minogue says. “But if someone’s able to feel that joy and they might not have felt it this morning? It’s a moment of release. I want the audience to feel…” She searches for the right word, waving her hands excitedly, and then just exclaims: “Feel! I’m a conduit for all the emotions.”
This story will appear in the March 2, 2024, issue of Billboard.
Hi, everybody. My name is Karol G. I am from Medellín, Colombia. This is my first time at the Grammys, and this is my first time holding my own Grammy.”
To her tens of millions of fans and followers (68.2 million on Instagram alone) watching February’s Grammys telecast, that humble introduction from the winner of this year’s award for best música urbana album wasn’t surprising — Karol G’s openness and honesty, along with the personal nature of her music, are a big part of what has endeared her to so many. Still, the award felt a bit superfluous.
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At 33, Karol G just wrapped an extraordinary year in which she became the first woman (and second artist ever) to top the Billboard 200 with an all-Spanish-language album (Mañana Será Bonito, for which she won that Grammy); the top female Latin artist on Billboard’s year-end charts (behind only Bad Bunny and Peso Pluma); and the winner of album of the year at November’s Latin Grammys, as well as urban album of the year — the first woman to win the latter.
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Karol is also the first Latina (and still one of only a few women) to headline a global stadium tour and the highest-grossing Latin touring artist of 2023 by far: According to Billboard Boxscore, she grossed $155.3 million and sold 925,000 tickets from 20 shows, placing at No. 11 on Billboard’s all-genre year-end Top Tours chart. The only women who fared better on the list were Beyoncé and P!nk, who played 55 and 37 shows, respectively. (Taylor Swift did not report her 2023 touring numbers.)
And yet the artist born Carolina Giraldo still feels she has something to prove. “I’m certain many people still don’t know me and don’t know what I’ve done,” she says. So at the Grammys, “I wanted to make it clear, because I have so many projects planned, that I want them to know I’m working to accomplish far bigger things.”
And as Billboard’s 2024 Women in Music Woman of the Year — the first artist who records only in Spanish to receive the honor — Karol says she’s even more motivated to maintain her stunning upward trajectory. “It’s so meaningful and inspiring to get an award that’s not only ‘woman of this or that category’ but ‘Woman of the Year.’ I feel a huge responsibility to make the year on par with the title,” she says. (Karol’s sister Jessica Giraldo, an attorney who co-manages her with Noah Assad and Raymond Acosta of Habibi Entertainment, is on Billboard’s Women in Music executive list this year.)
Karol’s journey to the top of the charts has been slow and steady over the past decade. But in 2022, it accelerated (and went beyond language barriers) with her $trip Love U.S. arena tour, which grossed $72.2 million and sold 424,000 tickets. That helped send Mañana Será Bonito to a No. 1 debut on the Billboard 200 in February 2023, which, in turn, led to her first stadium tour and the release of a second album, Mañana Será Bonito (Bichota Season), which debuted at No. 3 in August.
Since the very beginning of 2024, Karol says she has “literally made music every day,” working with collaborators including longtime go-to producer Ovy on the Drums, who often meets up with her on the road and will be traveling with her during the Latin American leg of her tour. That kicked off Feb. 8 with the first of three sold-out dates at Mexico City’s Estadio Azteca (80,000 seats per night, according to promoter OCESA). Karol will play 24 stadium dates in Latin America (most were already sold out at press time) before moving on to 16 arenas and stadiums in Europe, including three dates at Santiago Bernabéu Stadium in Madrid.
“The fact that she headlined predominantly theaters in 2021, then arenas in 2022, then jumped to stadiums in 2023 is unprecedented for any genre,” Jbeau Lewis, Karol’s touring agent and partner at UTA, told Billboard last year. “It’s easy to talk about Karol as a leader in Latin music, but based on the success she has had, especially this year, she should be spoken about in the same breath as Taylor or Beyoncé.”
Balenciaga jacket, Intimissimi underwear, Replika Vintage shoes.
Vijat Mohindra
Karol is acutely aware that as her global audience grows, the stakes for what she does next keep rising. “I started this year with a completely different mindset,” she says. “Although this may sound like a beauty queen reply, the place I’m at right now is one of huge responsibility, and it demands that I’m very aware of what surrounds me so I don’t make missteps.”
To prepare, she took some time off over the winter holidays — an effort toward “working enormously on my mental state, black belt level,” she says with a laugh. “I’m very clear about my plans, my vision of the future and the order in which I want to release [music] and express myself.”
For a Colombian who grew up in Medellín in the aftermath of cartel leader Pablo Escobar’s death, when the country was consumed by drug warfare, that sense of responsibility is especially personal and profound. “My father always told us: ‘We have an obligation to give back — not what’s left over but what’s right,’ ” she says. That idea inspired her in 2021 to launch the Con Cora foundation, which supports women in vulnerable situations through actions in education and the arts.
“When I take the stage in a stadium, one of the reasons I cry is because I know one day this will all be over; I’ll be home remembering the time I was No. 1,” she says. “That’s life. But what I will have is a school I built, or a project we launched [through the foundation]. Today, and in 10 years and in 50 years, lives will change thanks to something we built.”
In the meantime, even as she tours, Karol is putting out singles and remains “very open to experimenting with new sounds,” as is clear on “Contigo,” her recently released song with Tiësto. “I’m feeling very proud because I’m working. I’m really rising to the challenge, and I have to push forward, push forward,” she says. “I may be a very important Latin artist, but I still have the whole world ahead of me.”
This story will appear in the March 2, 2024, issue of Billboard.
In December 2021, when Michelle Jubelirer became Capitol Music Group chair/CEO — and Capitol’s first female chief executive in its 80-plus-year history — she didn’t take much time to dwell on her historic accomplishment: She had a flailing company to save.
“The challenges [I inherited] were plentiful,” Jubelirer admits. CMG faced a falling market share, staff turnover, pandemic challenges and an unwieldy artist roster. “The truth is,” she says, “a lot of change happened in a short period of time.”
Many believed Jubelirer, then CMG’s COO, was destined for Capitol’s top job the year prior. By that time, her résumé already included a stint at a white-shoe law firm, years in legal affairs at Sony and nearly a decade as an artist lawyer for acts like Nas, Pharrell Williams and Frank Ocean — plus almost a decade in Capitol’s top ranks. When her longtime mentor, Steve Barnett, stepped down as CMG chair/CEO at the end of 2020, Jubelirer seemed to some to be a natural choice to replace him. But Universal Music Group (UMG) chairman/CEO Lucian Grainge handed the role to Capitol Records president Jeff Vaughn instead. (In the shift, Jubelirer was elevated to CMG president/COO.) When Vaughn assumed his new role, the company was already on shaky ground; under his leadership, it continued to falter.
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After less than a year as CEO, Vaughn left the company, and Jubelirer was elevated to the post. With her guidance, the label group’s fortunes quickly started to change. At a time when minting new superstars is harder than ever, the company won a bidding war (alongside 10K Projects) in fall 2022 for Ice Spice, who would become the defining breakout star of 2023. It also topped the Billboard Hot 100 with queer anthem “Unholy” by Sam Smith and Kim Petras, worked with Universal Music Enterprises to bring back The Beatles with the artificial intelligence-powered single “Now and Then,” achieved TikTok virality with Doechii’s “Block Boy (What It Is)” (in a new partnership with Top Dawg Entertainment) and reinvigorated the art of the music video — which has declined in popularity in recent years — with Troye Sivan’s creative clips for “Rush,” “One of Your Girls” and “Got Me Started.”
Those successes didn’t insulate CMG from impact amid UMG’s widespread restructuring in 2024, though. On Feb. 1 — shortly after Jubelirer’s interview for this story — UMG revealed much of its plan: Its frontline label system would be split beneath one East Coast executive (Republic’s Monte Lipman) and one West Coast executive (Interscope’s John Janick), Grainge explained in a letter to staff. The restructure would have moved Jubelirer, who was reporting directly to Grainge, under Janick. Six days later, Jubelirer wrote a heartfelt message to her staff announcing her exit, effective immediately.
“When I joined Capitol, I made a stringent promise to myself,” Jubelirer said in a Feb. 2 speech at an Entertainment Law Initiative event in Los Angeles. “The day I stopped changing the record company more than it was changing me would be the day I would walk away.”
As she finalizes the details of her exit from UMG, Jubelirer declined to discuss her future plans — or Capitol’s. But whether she stays in the label business, goes into management or does something else entirely, her impact on Capitol and its artists is clear. “She’s the fiercest when it comes to protecting artists,” says Jody Gerson, chair/CEO of Universal Music Publishing Group (UMPG) and Jubelirer’s longtime friend. “She’s not afraid to fight for what she believes is right.”
“I’m so honored to have worked with such a great woman and boss like Michelle,” Ice Spice says. “She always believed in me and supported my vision from the very beginning. I’m so grateful for her and all that she has done.”
Jubelirer with her son, Stone.
Yuri Hasegawa
What are some of your biggest wins over the last two years?
First and foremost, I think the biggest win is the incredible team. And what we’ve been able to do in two short years, I think it’s the fastest turnaround of a record label. And quite frankly, we’ve been able to sign a diverse roster of artists and modernize the label while prioritizing artists and ensuring that each artist gets uniquely what they need.
How do you balance Capitol’s storied history and what you want it to represent today?
Given that it has been in existence for 80-plus years, it wasn’t lost on me that I was the first woman chair/CEO. And that’s not a great fact, let’s admit, for all women. But the reality is the grandeur of the company and its [previous] artists’ paths are not the focus. The focus is the new, fresh artists that we are breaking day in and day out.
How has your background at Capitol helped you as chair/CEO?
It’s kind of funny: I think I’ve been leading the company all along in my 11-plus years here. [When I became CEO], I knew all of our team, I knew all of the artists. That really helped. But first and foremost, the most educational piece for me was before I got to Capitol, when I was an attorney. In my heart of hearts — no matter what my title is or where I work — I am an artist advocate at my core. That’s who I am. That’s the thought I bring every single day to my job.
What was your first move as CEO to course-correct Capitol?
The three primary pillars I worked on were signing a diverse group of artists, ensuring that the company was reorganized in a way for artists to interact with labels in the way that fans interact with artists and ensuring that artists were prioritized in a way that was right for them specifically.
Capitol Records/10K Projects signee Ice Spice was one of 2023’s biggest breakout stars. What sets her apart?
There’s no question about it: She is the breakout artist of 2023. I don’t think anyone could argue otherwise. And getting into business with her [has been] incredibly exciting and motivating. Ice is a girl’s girl, and she surrounded herself with strong women and signed with strong women. I’m just one of them. She signed with [UMPG’s] Jody Gerson on the publishing side. She has made the right choices in her career every step of the way, from her look to her flow to her collaborations. She knows exactly who she is, and she’s unwavering about it.
What is the key to label success today? You’ve had new successes in the last year while many labels have struggled to break any artists.
Ultimately, everything is about the artist and the team of people. We have those both in spades. I mean, it was incredible to see the fact that we were the No. 1 TikTok label for 2023. Who would have thought that a year or two ago for Capitol Music Group?
Did you always dream of being a record-label CEO?
My dad died when I was 3 years old. I watched my mother struggle to figure out how to take care of our family. Music got me through all of the hard times. Unlike our artists, however, I had zero talent, and I knew it from a young age. (Laughs.) I wasn’t getting into music based on any talent that I had.
My father was a lawyer, and I knew that financially I needed a way to take care of myself. So I went to law school, graduated with a lot of debt and became a mergers and acquisitions lawyer at a big white-shoe law firm in Manhattan. If you know anything about me, you know that I am not the conservative type; I often wear a “F–k you” belt. I didn’t really fit in at the white-shoe law firm, but I had a plan to go into the music industry.
As soon as I paid off my loans, I got a job as a lawyer at Sony Music. I was there for two years, and I did not love being a cog. I had been in New York City for 10 years at that time and was ready to try Los Angeles. I was also dating a guy in Los Angeles, and that was part of the reason that I moved — as I tell you that, I see the feminism seeping outside of my body, but that’s true.
When I got to L.A., I called all the lawyers I had negotiated against who were artists’ attorneys and met Peter Paterno. I got a job working for him [at the firm now known as King Holmes Paterno & Soriano] and told him that for one year I would service his clients, and then I would have all my own clients after that.
While that may seem like bravado, that came to fruition. I became a partner there after three years and practiced law there for nine years, representing artists. Then I met Steve Barnett, who was co-head of Columbia Records at the time. We negotiated against each other in a deal for Odd Future and Tyler, The Creator. He said, “You pantsed me in that deal, you pantsed Columbia in that deal. If I ever go somewhere else, you’re going to be my first hire.” And it happened. I was his first hire [when he became CMG CEO].
Yuri Hasegawa
How did he convince you to move to the label side?
I always dreamed of running a record label from when I was 12 years old. I didn’t know if it would ever happen because, quite frankly, I absolutely love representing artists and the artists that I had. When Steve approached me, believe me, I put him through the wringer. I asked him every hard-hitting question I could as I decided whether I could still be myself and be an artist advocate within the system.
Ultimately, I chose to make the transition for two reasons. No. 1: I felt like now, more than ever, artists and record labels need to partner with each other. And you need an artist advocate within the label in order for an artist to feel truly comfortable and at home. No. 2: I felt like I could make a bigger change at a record label than I could make being an artist attorney.
In your career, have you faced adversity or discrimination that your male counterparts haven’t?
Since I entered the music industry as a lawyer, I’ve been afforded a shield that many women in the music industry don’t have. Because of that I have been protected from a lot — because, quite frankly, people are afraid of lawyers.
But the reality is, when I started as a lawyer, I didn’t have that shield. In one of my first annual reviews at [my first law firm], I was wearing a white shirt. I’m someone who always wears black, and the partner giving me my review took his water bottle [and] sprayed it on me. You can imagine what he could see. Then he said, “All right, we’re ready for your review now.” At the time, I folded my arms and just plodded on and let him give me his review. I did nothing about it. I beat myself up to this day that I did nothing about it because I’m sure he then did that to multiple women after me. Now I will not be quiet when things like that happen around me.
This story will appear in the March 2, 2024, issue of Billboard.
As the five members of NewJeans file gracefully down the stairs at their Billboard photo shoot in Seoul, they greet me with bright smiles and genuine greetings of “Nice to meet you.” Just a few days prior, the exploding K-pop girl group won artist of the year and song of the year at both the Melon Music Awards and MAMA Awards, two of South Korea’s most prestigious music prizes — and just two of the roughly 10 awards shows they attended and performed at in the country this past December and early January. Yet despite the hectic schedule of winter awards season there, they exude warmth and enthusiasm.
That infectious energy has endeared the women of NewJeans — Minji, Hanni, Danielle, Haerin and Hyein, who range in age from 16 to 19 — to fans both in South Korea and worldwide. Since debuting in July 2022, NewJeans has swiftly ascended to the top of the K-pop pantheon. Six of its eight released singles have reached No. 1 or No. 2 on South Korea’s dominant streaming measure, the Circle Digital Chart. The act has made inroads on several Billboard charts as well, including three top 10 hits on the Global 200 and four on the Global Excl. U.S. chart, five entries on the Billboard Hot 100 and six top 10s on World Digital Song Sales (the highest-reaching was “Super Shy,” peaking at No. 2 last July). The group’s songs have gained 931.6 million official U.S. on-demand streams, according to Luminate.
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Along the way, NewJeans has smashed expectations in K-pop, helping lead a new era of female influence in a genre long dominated by male groups. While it was once accepted industry wisdom that only boy bands could build a core fandom and widespread commercial success (selling both albums and concert tickets), NewJeans is part of a girl-group generation that has done both, shifting the paradigm of what achievement entails for young female groups. And NewJeans has done so under the guidance of an equally innovative leader: It’s the first act to debut under ADOR (All Doors One Room), led by founder and CEO Min Hee Jin, the rare woman leading a K-pop label and management company.
About a decade ago — when this writer started working in K-pop as a producer — it sounded very differently. Record labels emphasized melody, dynamic vocal range and cohesive track arrangements, while dance performance was simply considered support for a song. Over time, the music trended toward bombastic anthems well-suited to choreography, and so-called “easy listening” songs (those preferred by the South Korean general public, who of late have not been K-pop’s core audience) tended to get lost. But NewJeans has proved that strong performances and easy listening need not be mutually exclusive. And as Billboard’s Women in Music Group of the Year says in person in Seoul, the act is just getting started.
Danielle
Ssam Kim
Haerin
Ssam Kim
How did it feel to win artist of the year and song of the year at the Melon Music Awards and MAMA Awards?
Hanni: It was really surreal to win such big awards. Honestly, for us, when it comes to these types of awards shows, we are just excited to be there. Just to be invited is an honor. We never expected [to win]. We really are just thankful for everyone who has put in a lot of hard work toward our content and music and all the people that really enjoyed it, so I think it just makes it more fun.
Danielle: I agree with Hanni. There are so many people that put in so much effort and hard work into what we do, and we are just so honored that so many people are enjoying it just as much as we are enjoying it. Sharing that happiness and positive energy through our music is such an honor in itself.
You have a small discography but so many big songs like “Ditto,” which won song of the year at the Melon and MAMA awards. Which did you expect to become as big as they did?
Danielle: When our CEO has a new song and she’s prepared to make a new album, she gets us all in her studio and we listen to all the songs together. I remember the first time we heard the songs for our album Get Up, we were just blown away. Because we truly were just like, “This is so us! This is so NewJeans.” When I first heard “Ditto,” I felt a connection to it — I guess I felt if people hear this, I want them to feel they’re healed in some way. So to know that people out there are receiving somewhat of a positive energy, it’s really amazing. Every time we release new music, we wonder if people are going to enjoy it just as much as we do. To see people out there jamming to our songs, it puts a really big smile on our faces.
Hanni
Ssam Kim
From left: NewJeans’ Minji, Danielle, Haerin, Hanni and Hyein photographed on December 4, 2023 at Seongbuk Songjae in Seoul.
Ssam Kim
Traditionally, men have run the K-pop industry, and ADOR was notably founded by a woman. What was it like training under a CEO who has that shared perspective?
Danielle: I can’t imagine what it would be like if it wasn’t for our CEO, Min Hee Jin. We are so close to her, and we feel such a strong connection to her. After a conversation with her, we’d just be inspired and learn so much. When we go overseas and stuff, she’d take us out shopping and we’d have dinner together, and we’d spend hours and hours laughing and talking about what happened and how we’ve been and telling stories.
Hyein: She is very consistent. She’s always wondering about us and worrying about us. She’s very friendly and reaches out [to us] first, which helps us feel really comfortable around her. She gives us advice like a mother would. She’s not just a great CEO but a great human being in general.
Historically, core fandoms have been harder for women to achieve in K-pop. But in the last few years that has completely changed, and NewJeans is at the forefront of that. Why do you think you’ve been able to capture that?
Minji: It may have to do with the fact that the K-pop market became a lot bigger. That’s one of the reasons why we started with so much attention and love from the general public. We never really set a specific [goal], but rather aimed to put on a performance that we love with songs that we love. I think this probably helped our fans love us from early on.
Haerin: I agree with Minji. I think it’s also because there are so many channels we can use to communicate with our fans and the public.
Hyein
Ssam Kim
Minji
Ssam Kim
I think NewJeans has changed how music sounds in K-pop, with a trend toward returning to easy listening music. Do you agree?
Danielle: Music itself is always changing. But before we debuted, our CEO told us that she wanted to do something new, something fresh and different. But with that, she wanted it to be, no matter who you are, no matter what age or gender, you can listen to it and enjoy it. So I think with that came the easy listening music. We didn’t really think, “Oh, we’re going to change music, that’s crazy.” (All laugh.) We just wanted to try something new and fun.
You’ve accomplished so much in a short time. Where do you want to go from here?
Haerin: I want our songs to move people. My goal is not only to have songs that are emotional but also to share the emotions with people onstage and through our music.
Minji: I have similar thoughts to Haerin, but I want our music to be remembered for a long time. For example, I want people to think of last winter when they hear “Ditto.”
Danielle: Besides music and performing, I just want to become someone who stays true to myself and is always open-hearted and open-minded and modest and tries really hard because there are so many things I want to do and so many places I want to go. I want to experience a lot and learn a lot and just enjoy the time being with the [NewJeans] members.
This story will appear in the March 2, 2024, issue of Billboard.