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Is Eminem strapped for cash?? We truly doubt it as the man has moved millions of records throughout his illustrious career. But when we heard he was collaborating with White Castle to move some new merchandise we were shocked and couldn’t help but wonder if this was a quick money grab endorsement for the GOAT white rapper.

The truth is Eminem has a brand new album titled The Death of Slim Shady (Coup de Grâce) releasing this Friday (July 12). And to hype up his 11th studio album (12 if you count his very first project, Infinite), Eminem and White Castle have teamed up to release some exclusive tees and trucker hats that are sure to be a hit amongst his day-one fans.

Featuring the White Castle logo and colorway, the tees and hats are branded with the terms “White Rapper” (LOL) and the tagline “Buy ‘em by the ‘Sack.’”
Adding another nod to the iconic rapper, the back of the tee reads, “Established In 1972,” which happens to be the year that Marshall Bruce Mathers III (Eminem) was born. White Castle itself was established in 1921.
>While we’re not hating on the Eminem x White Castle collaboration, we’re low-key surprised Em didn’t take the opportunity to do such a collaboration with his restaurant, Mom’s Spaghetti. Sure, some people say the food is atrocious and the restaurant itself should probably be shut down, but Lord knows it could use the kind of promotion and marketing that only Slim Shady himself can provide. Just sayin’.
Check out the Eminem x White Castle collection, and let us know if you’ll be checking your local White Castle joint for the pieces in the comments section below.

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Photo: Getty