Warner Music Latina
Tokischa will launch her own record label called SOL under a new global partnership with Warner Music Latina, Billboard can exclusively announce today (May 23).
The Dominican artist (born: Tokischa Altagracia Peralta Juárez) will release her own music and sign new artists under the new deal that’s in partnership with her manager (and SOL co-founder) Angelica Piche within WML and supported by Atlantic Records.
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“We are thrilled to launch SOL, a label that will be a home for misunderstood artists,” Piche, who’s in charge of the project’s development, said in a statement. “It’s very important for us to give a voice and a space to people who, like us, started from scratch.”
Both teams at WML and Atlantic are excited to form part of Tokischa’s new career era.
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“She is an artist who takes counterculture to its highest and best expression. It is a privilege to help expand her global impact and support her limitless creative vision,” adds Alejandro Duque, Roberto Andrade Dirak, and Natalie Cotton of the Warner family.
Since kicking off her music career in 2018, the 28-year-old artist has shined with her groundbreaking and unapologetic music, bringing to the forefront the Dominican Republic’s thriving local underground scene, known as “el bajo mundo.”
“For me, when I feel free is when I’m myself,” she previously expressed during the women on the rise panel at the 2022 Billboard Latin Music Week. “For me, freedom is to feel comfortable with what surrounds me, with what I do, to feel unique. To feel special and loved by myself because one of the steps toward freedom is self love, and if I love myself and understand and know myself, and know what I need, I know where I’m going to walk and how I’m going to do it.”
With the new partnership, Warner Music Latina—alongside its international team and record labels—aims to introduce Tokischa’s “music to fresh audiences, bolstering her presence across diverse countries and cultures, and ultimately establishing her as a true global star,” noted the press statement.
Tokischa
Courtesy of Warner Music Latina
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Maria Becerra has signed a deal with Warner Music Latina in a new joint venture with 300 Entertainment, Billboard can exclusively announce today (May 10).
“I am thrilled to be a part of the Warner Music Latina family,” Becerra said in a statement. “I know that together we will achieve incredible things and that this union will allow me to go even further in my career and solidify my global expansion. I’m honored to be part of their roster and look forward to working with such a skilled and talented team.”
For Alejandro Duque, president of Warner Music Latin America, having the Argentine singer-songwriter on the roster is an honor.
“She’s a standout artist with a strong team behind her, and her past successes are a testament to that. We’re excited to continue the path that was started by 300 Entertainment and Kevin’s team, and are very excited for our future together,” he added.
The news of the signing comes on the heels of Becerra receiving the Visionary Award at the inaugural Billboard Latin Women in Music gala.
Maria Becerra at Billboard Latin Women In Music held at the Watsco Center on May 6, 2023 in Coral Gables, Florida. The show airs on Sunday, May 7, 2023 on Telemundo.
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To date, the YouTuber-turned-artist has achieved three entries on the Billboard Hot Latin Songs chart, including her hit “Qué Más Pues?” with J Balvin, as well as two top 10 entries on Latin Airplay (the No. 1 hit “Te Espero” with Prince Royce, and “Éxtasis” with Manuel Turizo at No. 9), and five entries on Latin Rhythm Airplay.
In 2021, Becerra was nominated for best new artist at the Latin Grammys, and her latest album La Nena de Argentina (2022) has garnered more than 300 million plays on Spotify alone, to name a few career highlights. Additionally, she signed with 300 Entertainment in 2020, becoming the first Latin artist to join the label’s roster.
“We are very happy and deeply grateful to 300 Entertainment, Kevin Liles, and his entire team, for the support they have provided Maria since the beginning, because due to their dedication, efforts, and teamwork, Maria has been able to achieve the success she celebrates today, which leads us to this important next step with Warner Music Latina, spearheaded by Alejandro Duque, to continue growing with the next albums,” noted Jose Levy, Becerra’s manager.
Kevin Liles, chairman and CEO of 300 Elektra Entertainment, added: “It’s been amazing to see the growth of Maria as an artist, and I’m so proud of everything that we’ve been able to accomplish together so far. Tapping into the vast, global reach of our Warner Music Group family with the addition of Warner Music Latina to the team behind her, there is absolutely no limit on where she can go.”
Up next, Becerra is working on new music to be released under the Warner/300 venture and is expected to announce a tour.
Maria Becerra signs with Warner Music Latina.
Miguel Valencia/Warner Music Latina
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