Vinyl Albums
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Taylor Swift was the queen of vinyl albums in 2022, as the superstar sold more vinyl LPs in the U.S. than any other act by far last year: 1.695 million across her entire catalog of releases, according to the U.S. 2022 Luminate Year-End Music Report.
In fact, she sold more vinyl LPs last year than the next two biggest-sellers on vinyl combined: Styles with 719,000 and The Beatles with 553,000.
Swift loomed so large on vinyl in 2022, nearly one of every 25 vinyl LPs sold last year in the U.S. was a Swift album (1.695 million of 43.46 million total vinyl albums sold by all artists).
Swift’s latest release, Midnights, was the top-selling vinyl album of 2022 in the U.S., with 945,000 copies sold across all of its vinyl variants and editions. The album has the largest yearly sales total for a vinyl album since Luminate began tracking sales in 1991. Midnights also posted the single-largest sales week for a vinyl LP in Luminate history, when it launched with 575,000 copies in its first week.
Swift has six of the year’s top 40-selling vinyl albums – Midnights (No. 1; 945,000), Folklore (No. 7; 174,000), Red (Taylor’s Version) (No. 11; 153,000), Evermore (No. 14; 134,000), Fearless (Taylor’s Version) (No. 30; 97,000) and Lover (No. 36; 91,000). Harry Styles and Kendrick Lamar have the second-most titles among the year’s top 40-selling vinyl LPs, with three each.
Midnights, and Swift’s popular catalog, helped U.S. vinyl album sales grow for a 17th consecutive year in 2022. It was also the second year in a row, and only the second year since Luminate began tracking music sales in 1991, where vinyl albums outsold CD albums. Vinyl continues to be the leading format for album purchases for the second straight year.
Swift’s vinyl album sales, like many acts, benefit from the availability of a range of alternative versions and color-vinyl variants for her vinyl releases.
Midnights, for example, was available in four standard vinyl LP editions, each with a different cover and colored vinyl (dubbed Moonstone Blue Edition, Jade Green Edition, Mahogany Edition and Blood Moon Edition). Target stores also carried an exclusive colored-vinyl Lavender Edition. To further enhance sales, Swift’s official web store sold signed copies of the four standard vinyl LPs during a pre-order window before the album launched. As previously reported when the album debuted at No. 1 on the Billboard 200, some superfans may have been motivated to purchase all four vinyl variants, as the back covers of the albums fit together like a puzzle to display a clock face (a literal reference to Midnights). Swift shared the news through her social media in mid-September, saying: “If you put all the back covers together, she’s a clock. It’s a clock… It makes a clock.” (Swift’s official web store previously sold hardware to hold the four CDs or the four vinyl LPs together as a wall clock.)
Luminate began tracking music sales in 1991 when the company was known as SoundScan. Luminate’s sales, streaming and airplay data is used to compile Billboard’s weekly charts. Luminate’s 2022 tracking year ran from Dec. 31, 2021, through Dec. 29, 2022. Luminate is an independently operated company owned by PME TopCo, a PMC subsidiary and joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo.
In 2022, for the second year in a row — and only the second year since Luminate began tracking music sales in 1991 — vinyl albums outsold CD albums in the U.S. Vinyl continues to be the leading format for album purchases for the second straight year, according to figures announced in the U.S. 2022 Luminate Year-End Music Report.
Vinyl was the dominant format for album purchases in the U.S. up until the early 1980s. After that, cassettes took hold until the early 1990s, when the CD format blossomed and remained king until 2021.
Further, vinyl album sales grew for a 17th consecutive year in the U.S., with Taylor Swift’s Midnights ruling as the top-selling vinyl LP in 2022. It sold 945,000 copies last year — the largest yearly sales total for a vinyl album since Luminate began tracking sales in 1991.
Growth for the format is slowing, though. Following a 51.4% year-over-year increase in vinyl album sales in 2021 and a 46.2% year-over-year increase in 2020, sales in 2022 rose just 4.2% over the year. Whether that’s due to slowing demand or supply issues that more pressing plants could help alleviate — it marks a significant deceleration following a pandemic-fueled period of rapid expansion.
17 YEARS OF VINYL GROWTH: 43.46 million vinyl albums were sold in 2022 (up 4.2% from 41.72 million in 2021). 2022 was the 17th consecutive year vinyl album sales grew in the U.S., and the largest year for vinyl album sales since Luminate began tracking data in 1991. Plus, vinyl LP sales posted their single-largest sales week of the Luminate era when 2.232 million vinyl albums were sold in the week ending Dec. 22.
43% OF ALL ALBUMS SOLD WERE VINYL LPS: Vinyl album sales comprised 43.4% of all album purchases in the U.S. in 2022 (43.46 million of 100.09 million total sales across all formats — both digital and physical). Vinyl LPs accounted for 54.4% of all physical albums sold last year (43.46 million of 79.89 million; physical albums include CDs, vinyl LPs, cassette tapes and other niche physical formats). Both sums are Luminate-era records for vinyl’s share of the album sales market in the U.S.
In 2022 there were a total of 88 albums that sold at least 50,000 copies on vinyl — up from 87 in 2021. To compare, only 56 albums in the CD format sold at least 50,000 copies in 2022 (down from 67 in 2021).
ONLY HALF OF U.S. VINYL BUYERS OWN A RECORD PLAYER: While vinyl album sales continue to gain each year in the U.S., only half of those fans buying records actually own a vinyl record player, according to a research survey commissioned by Luminate. Last September, the firm published the statistic as part of its U.S. Music 360 2022 – Wave 2 report. Of those respondents over the age of 13 who had purchased vinyl in the previous 12 months, there was a question asked about which devices they owned, and only 50% said they owned a record player. Total respondents for the Music 360 study: 3,992.
NEARLY HALF OF ALL VINYL ALBUMS WERE SOLD AT INDIE STORES: in 2022, 48% of all vinyl albums sold in the U.S. were purchased at independent record stores (20.92 million of 43.46 million). The second-largest seller of vinyl LPs in 2022 was Luminate’s category of Internet/mail order/venue, which accounted for 32.8% of the market (14.26 million of 43.46 million). Sales included in the Internet/mail order/venue category include those generated by mail-order websites like Amazon, Target.com and Walmart.com, official artist web stores and merchandise stands at concert venues. In third place was the mass merchant category, which includes in-store sales at stores like Target and Walmart. The segment had 13.6% of vinyl album sales in 2022 (5.90 million of 43.46 million).
ROCK RULES: Among Luminate’s core music genres measured, rock music accounted for a leading 51.83% of all vinyl albums sold in 2022 (22.52 million of 43.46 million). That’s essentially the same volume as in 2021 when rock accounted for 51.78% of all vinyl albums sold (21.60 million of 41.72 million). The second-biggest genre for vinyl album sales in 2022 — and in 2021 — was R&B/hip-hop, which accounted for 17.59% of the market last year (7.65 million of 43.46 million). In 2021, R&B/hip-hop held 17.38% (7.25 million of 41.72 million). R&B/hip-hop is an umbrella genre that includes most R&B and/or rap albums.
‘MIDNIGHTS’ IS MASSIVE: The top-selling vinyl album of 2022 is Swift’s Midnights, with 945,000 copies sold across all of its vinyl variants and editions (see top 10 list, below). Midnights has the largest yearly sales total for a vinyl album since Luminate began tracking sales in 1991. The set also posted the single-largest sales week for a vinyl LP in Luminate history, when it launched with 575,000 copies in its first week.
TOP 10 SELLING VINYL ALBUMS OF 2022 IN U.S.1. Taylor Swift, Midnights (945,000)2. Harry Styles, Harry’s House (480,000)3. Olivia Rodrigo, Sour (263,000)4. Kendrick Lamar, good kid, m.A.A.d city (254,000)5. Fleetwood Mac, Rumours (243,000)6. Tyler, the Creator, Call Me If You Get Lost (211,000)7. Taylor Swift, Folklore (174,000)8. Tyler, the Creator, Igor (172,000)9. Michael Jackson, Thriller (168,000)10. The Beatles, Abbey Road (160,000)Source: Luminate, for the tracking period Dec. 31, 2021, through Dec. 29, 2022.
Eight of the year-end top 10-selling vinyl albums saw their sales enhanced by their availability across multiple variants (including assorted color-vinyl editions). Among the top 10 vinyl sellers, only Tyler, the Creator’s Call Me If You Get Lost (No. 6) and Igor (No. 8) were available in one iteration each.
Midnights, for example, was available in four vinyl LP editions, each with a different cover and colored vinyl (dubbed Moonstone Blue Edition, Jade Green Edition, Mahogany Edition and Blood Moon Edition). Target stores also carried an exclusive colored-vinyl Lavender Edition. To further enhance sales, Swift’s official web store sold signed copies of the four standard vinyl LPs during a pre-order window before the album launched. As previously reported when the album debuted at No. 1 on the Billboard 200, some superfans may have been motivated to purchase all four vinyl variants, as the back covers of the albums fit together like a puzzle to display a clock face (a literal reference to Midnights). Swift shared the news through her social media in mid-September, saying: “If you put all the back covers together, she’s a clock. It’s a clock… It makes a clock.” (Swift’s official web store previously sold hardware to hold the four CDs or the four vinyl LPs together as a wall clock.)
SWIFT IS QUEEN OF VINYL: Swift sold the most vinyl albums among all acts in 2022 in the U.S., with 1.695 million sold across her entire catalog of albums. (She sold more vinyl LPs last year than the next two biggest sellers on vinyl combined: Harry Styles with 719,000 and The Beatles with 553,000.) Swift loomed so large on vinyl in 2022 that one of every 25 vinyl LPs sold last year in the U.S. was a Swift album (1.695 million of 43.46 million).
Swift has six of the year’s top 40-selling vinyl albums — Midnights (No. 1; 945,000), Folklore (No. 7; 174,000), Red (Taylor’s Version) (No. 11; 153,000), Evermore (No. 14; 134,000), Fearless (Taylor’s Version) (No. 30; 97,000) and Lover (No. 36; 91,000). Styles and Kendrick Lamar have the second-most titles among the year’s top 40-selling vinyl LPs, with three each.
Luminate began tracking music sales in 1991 when the company was known as SoundScan. Luminate’s sales, streaming and airplay data is used to compile Billboard’s weekly charts. Luminate’s 2022 tracking year ran from Dec. 31, 2021, through Dec. 29, 2022. Luminate is an independently operated company owned by PME TopCo, a PMC subsidiary and joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo.
U.S. vinyl album sales hit a modern-era high in the week ending Dec. 22, as 2.232 million copies were sold, according to Luminate. That marks the single-largest sales week for vinyl albums since Luminate began electronically tracking music sales in 1991. It’s also only the second time in the modern era (1991-onward) that weekly vinyl album sales have exceeded 2 million. It last happened a year ago, when vinyl had its previous modern-era-high by selling 2.115 million in the week ending Dec. 23, 2021.
Vinyl album sales grew by 46.7% in the week ending Dec. 22 (compared with the previous week), powered by holiday gift shopping. The top-selling vinyl album of the week was Taylor Swift’s Midnights, which sold 68,000 copies – the third-largest sales week of the year for an album on vinyl. (Midnights’ vinyl sales profit from its availability across five vinyl variants – all colored vinyl editions, including one exclusive to Target.)
Vinyl album sales made up 57% of overall album sales in the United States in the week ending Dec. 22 (2.232 million of 3.897 million) and 63% of all physical album sales (2.232 million of 3.526 million). (Overall album sales combine both physical and digital download album purchases. Physical album sales include vinyl albums, CDs and cassettes.)
Year-to-date vinyl album sales stand at 41.891 million – up 3.6% compared with the same point in 2021.
Beyoncé’s Renaissance runs back up Billboard’s album charts (dated Oct. 22) following its wide vinyl release on Oct. 7. The set surges 69-2 on Top Album Sales and returns to No. 1 on Top R&B/Hip-Hop Albums, Top R&B Albums and Vinyl Albums, and hits No. 1 on Tastemaker Albums for the first time. On the Billboard 200, the former No. 1 climbs 6-3.
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Renaissance sold 47,500 copies in the U.S. in the week ending Oct. 13 (up 2,401%) according to Luminate. Of that sum, vinyl sales comprised 45,500 (up from a negligible sum the week prior) – marking the largest week for an R&B album on vinyl since Luminate began tracking sales in 1991. It’s also Beyoncé’s single-largest week on vinyl ever.
Renaissance was initially released on July 29 via streaming services, and through all retailers as a digital download and CD. At the time, its vinyl LP was exclusively available only through Beyoncé’s official webstore and in a limited quantity. It did not reach general retail until Oct. 7.
Billboard’s Top Album Sales chart ranks the top-selling albums of the week based only on traditional album sales. The chart’s history dates back to May 25, 1991, the first week Billboard began tabulating charts with electronically monitored piece count information from SoundScan, now Luminate. Pure album sales were the sole measurement utilized by the Billboard 200 albums chart through the list dated Dec. 6, 2014, after which that chart switched to a methodology that blends album sales with track equivalent album units and streaming equivalent album units. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
Top R&B/Hip-Hop Albums and Top R&B Albums rank the week’s most popular R&B/hip-hop albums and R&B albums, respectively, by equivalent album units. Vinyl Albums tallies the top-selling vinyl albums of the week. Tastemaker Albums ranks the week’s best-selling albums at independent and small chain record stores.
At No. 1 on Top Album Sales, Stray Kids lock up their second chart-topper, as MAXIDENT debuts atop the tally with 110,000 copies sold — the fourth-largest sales week of any album in 2022. Of its sales sum, 97% were CD sales while 3% were digital albums. The set was not available in any other configuration for purchase.
The CD configuration of the album was issued in collectible packages (10 total, including exclusive variants for Barnes & Noble, Target and the group’s official webstore), each with a standard set of internal paper items and randomized elements (such as photocards, mini posters and stickers). CD sales were also aided by autographed editions sold via the act’s webstore.
Lamb of God collects its sixth top 10-charting effort on Top Album Sales as the rock band’s latest studio effort, Omens, bows at No. 3 with 19,000 copies sold. NCT 127’s 2 Baddies rises 9-4 with 11,000 sold (up 49%), following its Oct. 7 release in a CD digipack edition (available in nine different cover variations – one for each of the group’s members – each with a standard set of paper goods and randomized photocards).
Charlie Puth’s third full-length studio album, Charlie, debuts at No. 5 on Top Album Sales with 10,000 sold. It’s the third consecutive top five-charting album for Puth on Top Album Sales. The set was available in a handful of configurations, including two deluxe CD boxed sets (each with a branded T-shirt), a Target-exclusive version packaged with a poster, and a cassette tape and a signed CD sold through his official webstore. A vinyl edition of the album is due out on Nov. 25.
Alvvays notches its first top 10 on Top Album Sales as the act’s third album, Blue Rev, arrives at No. 6 with nearly 10,000 sold – largely from vinyl sales (6,500; a No. 4 debut on Vinyl Albums). Mac Miller’s Macadelic re-enters Top Album Sales at No. 7 with 9,500 sold (up from a negligible sum the week prior) after the album was reissued on colored vinyl for its 10th anniversary. Essentially all of the album’s sales for the week were on vinyl, and it re-enters the Vinyl Albums chart at No. 2.
Slipknot’s The End, So Far falls tumbles to No. 8 (8,500; down 83%) from its chart-topping debut a week ago.
The all-star charity compilation album Good Music to Ensure Safe Abortion Access to All debuts at No. 9 on Top Album Sales with nearly 8,500 sold – the largest sales week for a non-soundtrack compilation album in two years. The 49-track digital download album – boasting music from Death Cab for Cutie, Fleet Foxes and Pearl Jam, among others – was exclusively available via Bandcamp’s webstore for one day only, on Oct. 7. According to a press release, the album’s net proceeds will benefit non-profit organizations working to provide abortion care access to all: Brigid Alliance and NOISE FOR NOW (who are working with Abortion Care Network).
The last time a non-soundtrack compilation album sold more in a single week was two years ago, when the last Good Music charity album, Good Music to Avert the Collapse of American Democracy, Volume 2 debuted at No. 10 on Top Album Sales with 13,500 sold (Oct. 17, 2020 chart).
Good Music to Ensure Safe Abortion Access to All also debuts at No. 1 on Billboard’s Compilation Albums chart, No. 8 on Top Current Album Sales and in the top 40 on Independent Albums, Top Rock & Alternative Albums, Top Rock Albums and Top Alternative Albums.
In 2020, the two Good Music to Avert the Collapse of American Democracy albums raised over $600,000 for voting-rights organizations (according to the Good Music organization).
Rounding out the new Top Album Sales chart is Pink Floyd’s Animals, which gallops 23-10 with a little over 8,000 sold (up 122%) following the Oct. 7 release of a deluxe box set edition. The four-disc set (containing vinyl LP/CD/DVD and Blu-ray discs) sold for $99.98 in Pink Floyd’s official webstore and is packaged in a hardcover book with a 32-page booklet.
In the week ending Oct. 13, there were 1.896 million albums sold in the U.S. (up 14.3% compared to the previous week). Of that sum, physical albums (CDs, vinyl LPs, cassettes, etc.) comprised 1.53 million (up 18.1%) and digital albums comprised 366,000 (up 0.5%).
There were 715,000 CD albums sold in the week ending Oct. 13 (up 17.5% week-over-week) and 804,000 vinyl albums sold (up 18.9%). Year-to-date CD album sales stand at 26.758 million (down 7.9% compared to the same time frame a year ago) and year-to-date vinyl album sales total 30.031 million (up 1.8%).
Overall year-to-date album sales total 73.152 million (down 7.6% compared to the same year-to-date time frame a year ago). Year-to-date physical album sales stand at 57.202 million (down 2.9%) and digital album sales total 15.95 million (down 21.4%).