Vinyl
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04/30/2025
These artistic storage options will keep your favorite records in heavy rotation.
04/30/2025
Vinyl releases from Post Malone, Taylor Swift, Gracie Abrams and more were among the top-sellers from Record Store Day (RSD) 2025 in the United States, according to Luminate.
The yearly independent record store celebration was held on April 12 this year and offered an array of unique and limited-edition albums and singles (mostly vinyl pressings) issued for RSD. More than 300 titles were released for RSD 2025 at independent record stores across the U.S.
Post Malone had both the top-selling RSD 2025 album and single. His Post Malone Tribute to Nirvana, pressed on yellow-colored vinyl, was the top-seller among albums. The album was recorded in 2020 during a livestream that raised funds for The World Health Organization in support of COVID-19 relief efforts. Joining Malone for the livestream were Travis Barker (drums), Nick Mack (guitar) and Brian Lee (bass). The RSD 2025 vinyl release is also a charitable affair, as, according to the RSD organization, 100% of net proceeds from the sale of the vinyl will be donated to MusiCares’ Addiction Recovery/Mental Health division.
Tribute to Nirvana also bows at No. 2 on the April 26-dated Top Album Sales chart, where half of the top 10 are RSD 2025 titles. (Bon Iver‘s new studio album SABLE, fABLE — not an RSD 2025 release — debuts at No. 1 on Top Album Sales, scoring the artist his second leader.)
The Nos. 2-5 biggest selling RSD 2025-exclusive albums were: Gracie Abrams’ Live From Radio City Music Hall (double-vinyl set), Rage Against the Machine’s Live On Tour 1993 (double-vinyl set), Laufey’s A Night at the Symphony: Hollywood Bowl (double-vinyl set) and Charli xcx’s 2017 mixtape Number 1 Angel (on apple-colored vinyl).
Meanwhile, in terms of the top-selling RSD 2025 singles, Taylor Swift’s “Fortnight,” featuring Malone (on 7-inch vinyl) was the biggest seller. The Nos. 2-5 selling RSD 2025 singles were Charli xcx’s “Guess,” featuring Billie Eilish (on 7-inch vinyl); The Killers and Bruce Springsteen’s three-song “Encore at the Garden” (on 12-inch vinyl); The Cure’s “Alone” (Four Tet Remix) (on 12-inch vinyl) and Eddie Vedder’s “Save It for Later” / “Room at the Top” (on ocean floor-colored 12-inch vinyl).
Malone also served as the RSD 2025 Ambassador, and earlier said in a statement upon his selection: “What an honor, I can’t believe I was chosen to be Record Store Day’s Ambassador for 2025. Record Store Day is so important and I really hope to do my part to keep it alive.” Malone follows such recent RSD Ambassadors as Paramore (2024), Jason Isbell and Amanda Shires (2023), Swift (2022), Fred Armisen (2021), Brandi Carlile (2020) and Pearl Jam (2019).
Top-Selling Record Store Day 2024 Exclusive Albums at Independent Record Stores in the U.S.Rank, Artist, Title1. Post Malone, Post Malone Tribute to Nirvana (yellow-colored vinyl)2. Gracie Abrams, Live From Radio City Music Hall (double vinyl)3. Rage Against the Machine, Live On Tour 1993 (double vinyl)4. Laufey, A Night at the Symphony: Hollywood Bowl (double vinyl)5. Charli xcx, Number 1 Angel (apple-colored vinyl)6. Wallows, More (evergreen and white-colored vinyl)7. Talking Heads, Live On Tour (double vinyl)8. Fleetwood Mac, Fleetwood Mac (picture disc vinyl)9. Gorillaz, Demon Days Live From the Apollo Theater (red-colored double vinyl)10. The Doors, Strange Days 1967: A Work In Progress (translucent blue-colored vinyl)11. The Replacements, Tim (transparent purple-colored double vinyl)12. Grateful Dead, Beacon Theatre, New York, NY 6/14/76 (180-gram five vinyl set)13. The Cure, The Head On the Door (picture-disc vinyl)14. The Ramones, Loco Live (blue and red-colored double vinyl)15. Soundtrack, The Virgin Suicides (25th Anniversary Edition) (blue-colored vinyl)16. Queen, De Lane Lea Demos (vinyl)17. Wu-Tang and Mathematics, Black Samson, The Bastard Swordsman: Wu-Tang, The Saga Continues Collection (180-gram double vinyl)18. The Rolling Stones, Out of Our Heads (U.S.) (180-gram clear-colored vinyl)19. Elton John, Live at the Rainbow Theatre With Ray Cooper (180-gram vinyl)20. David Bowie, Ready, Set, Go! (Live, Riverside Studios ’03) (180-gram double vinyl)21. Thin Lizzy, Jailbreak (Alternate Version) (vinyl)22. Judas Priest, Live in Atlanta ‘82 (red-colored double vinyl)23. Young Thug, Barter 6 (silver-colored double vinyl)24. Vince Guaraldi, Selections From ‘It’s The Easter Beagle, Charlie Brown’ (10-inch easter egg-shaped, colored vinyl)25. Beabadoobee, Live and Acoustic In London (red slushie-colored vinyl)Source: Luminate, for the week ending April 17, 2025
Top-Selling Record Store Day 2025 Exclusive Singles at Independent Record Stores in U.S.Rank, Artist, Title1. Taylor Swift featuring Post Malone, Fortnight (7-inch vinyl)2. Charli xcx featuring Billie Eilish, Guess (7-inch vinyl)3. The Killers & Bruce Springsteen, Encore at the Garden (Badlands / Dustland / Born to Run) (12-inch vinyl)4. The Cure, Alone (Four Tet Remix) (12-inch vinyl)5. Eddie Vedder, Save It for Later / Room at the Top (ocean floor-colored 12-inch vinyl)6. David Gilmour With Romany Gilmour, Between Two Points (Vita Brevis/Between Two Points [Live From the Royal Albert Hall] / Between Two Points [GENTRY Remix] / Between Two Points [GENTRY Remix Edit] / Between Two Points [Album Version]) (clear-colored 12-inch vinyl)7. Waxahatchee, Much Ado About Nothing / Mud / Next to Me (7-inch vinyl)8. Tom Waits, Get Behind the Mule (Spiritual) / Get Behind the Mule (7-inch vinyl)9. Geddy Lee, The Lost Demos (Gone / I Am… You Are) (12-inch vinyl)10. George Harrison, Be Here Now / Beck, Be Here Now (12-inch vinyl)Source: Luminate, for the week ending April 17, 2025
Record Store Day delivered another triumphant sales day to brick and mortar indie retailers with the hot sellers being Taylor Swift, Gracie Abrams and Charli XCX titles, while the Oasis and Wicked releases were among the most in demand — if only more copies had been manufactured for the event.
While this year’s Record Store Day (RSD) represented the usual sales bonanzas for retailers, merchants in some of the stores visited by Billboard reporters said that even with one of the stronger release day schedules in recent years, it was difficult for them to top last year’s RSD, which at the time many retailers proclaimed as their best day ever.
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However, there were other mitigating factors beyond the strength of last year’s performance that were felt by stores. For instance, in the Northeast, RSD was a miserable, rain-drenched day, which put a damper on sales. But that’s not all. As Ilana Costa, who co-owns the 12-year old Vinyl Fantasy Records and Comic Books in Brooklyn with her husband Joe, puts it, “A mixture of the weather, the economy and the news about tariffs” impacted the sales at their store, which were down about one-third from the prior year. Moreover, she said the recent economic turmoil — a chaotic tariff strategy by the Trump administration and the stock and bond market meltdowns and upward swings — had been impacting the store’s performance in the weeks prior to RSD.
Vinyl Fantasy
Ed Christman
Likewise at Pancake Records in Astoria, Queens, co-owner AJ Pacheco said sales at the two-year-old store were down about eight percent from the prior RSD due to the economy, tariffs and the weather, though he thinks the early date for RSD was also a factor in the sales decline. RSD is typically held on the third Saturday of April, but this year it was on the second Saturday.
The weather in New York didn’t stop customers from standing in line at Rough Trade at Rockefeller Center in Manhattan or at Pancake Records. At the latter, about 100 customers were waiting in line when the store opened at 8 am on Saturday morning. In fact, the “line started forming last night, right about when I was closing [at about 9:30],” Pacheco reported on RSD to Retail Track. “I was worried about the customer [who lined up at 9:30] because he was young, it was pouring rain and our store is not in the center of the town,” he said. “But things worked out.”
In Manhattan, Rough Trade Records had a huge line of customers waiting to get into the store all day, which lasted until about 3 pm, after which the store let customers come in and browse as usual.
Amoeba Music in Los Angeles also had a long line waiting to get in the store when Retail Track visited at about 11:15, shortly after the store’s 11 am opening. In fact, customers began lining up two days before RSD, floor manager Rik Sanchez told Retail Track.
With that kind of anticipation, the store “did a little better than last year,” Sanchez reported, though he added that last year was also very strong. While sales were up, “it wasn’t substantially more than last year,” he elaborated.
Sanchez dismissed another factor — Coachella — that one might think would have a sales impact, at least at California stores. “No, it happens around this time every year,” Sanchez said. “[RSD] always lands on one of the Coachella or Stagecoach weekends. I remember thinking, many years ago when we first started this, ‘Oh man, Coachella is going to really have an impact on us,’ but it didn’t.”
Besides, he added, “we also get business from the people who are leaving Coachella, passing through here on Monday.”
Back in New York, Rough Trade reported that sales were up 30%, and that within that, RSD titles were up 20 percent over last year. But Rough Trade had the bonus of a newly-opened second store in the Rockefeller Center complex, this one in the below-ground retail center. That store, referred to as Rough Trade Below and measuring 8,000 square feet, tripled the company’s retail space in the complex as the Sixth Avenue store, now referred to as Rough Trade Above, has 4,000 square feet of space.
Rough Trade
Brenda Manzanedo
Rough Trade co-owner Stephen Godfroy reports that the company used the RSD titles to introduce customers to the new location, which only opened on April 8, four days before the event. Consequently, the line that stretched down the block was funneled to the downstairs store where all the RSD titles were stored.
A few years back, Swift helped change the dynamic of Record Store Day, which used to be dominated by releases of legacy titles in colored vinyl that appealed to older, mainly male, customers. When Swift was named Record Store Day Ambassador back in 2022 and released a 7-inch single of a Folklore bonus track, “The Lakes,” young fans flocked to stores. Once record labels saw that young fans would go, it led to a steady stream of RSD releases in subsequent years with titles from younger stars like Olivia Rodrigo, Chappell Roan, Sabrina Carpenter, Noah Kahan, and this year, Abrams, among others.
Nowadays, Record Store Day’s main traffic driver is young female music fans, RSD co-founder Michael Kurtz says. In fact, store merchants report that the long lines waiting for record stores to open on RSD are largely made up of younger consumers, with the older customers showing up around midday. Along that line, Rough Trade’s Godfroy says two young ladies displaced longtime Rough Trade customer George West, who is usually at the front of the queue, as first in line for RSD this year, getting there the day before.
Retail Track’s View From Eight Indie Record Stores
Shoppers line up outside Rough Trade Below in Rockefeller Center.
Brenda Manzanedo
Rough Trade: Ponchos, Pastries and The Hives in RegaliaMidtown Manhattan
People who lined up early waiting for the Rough Trade store to open received free food and drinks from the different vendors who operate in the Rockefeller Center complex, Godfroy reported. “We look after people as much as we can,” he added. Along those lines, “We gave out 2,000 ponchos to those waiting in line in the rain.”
Like other merchants, Godfroy told Retail Track that the demand for the Oasis boxset and the double LP Wicked: The Soundtrack on green/pink glitter vinyl “was ridiculous.” But like most stores, Rough Trade only got one copy of each, and he wishes more were produced. “While I realize scarcity is what drives people to the stores on RSD,” it’s not fair to the customers waiting in long lines for those titles produced in meager numbers, he added.
Similar to bestseller reports from other retailers, Godfroy said that the store’s bestselling titles were Taylor Swift’s “Fortnight,” followed by Charlie XCX’s two RSD titles — “Number 1 Angel” and “Guess” — and Gracie Abrams’ Live From Radio City Music Hall.
In addition to RSD titles and the new store, Rough Trade had another big traffic driver — iNDIEPLAZA — which each year sees the store host seven live bands playing throughout the day from noon until 9:30 p.m., headlined this year by the Hives. While he was waiting on final figures, Godfroy noted that he didn’t expect attendance to equal last year’s, when 89,000 people walked through the indie festival area, due to the rain. But he said each band drew healthy crowds during their performances, topped by The Hives, which he said drew a crowd of several thousand people.
As an added bonus for store customers, at one point earlier in the day, The Hives’ lead singer dressed up as a king in full regalia and walked around the new store signing things and in general “lording it up,” Godfroy said.
Amoeba Music: Smooth Sailing Amid ScarcityLos Angeles
Even Amoeba Music, one of the largest independent stores in the U.S., had to deal with the difficulty of obtaining the desired number of copies for the big in-demand RSD titles. Two of the titles everyone was asking for were the Wicked release and the Oasis box set, “but we only got one of those,” reported Amoeba Music’s Sanchez, regarding the British band. Another thing that doesn’t make for smooth sailing: “During the course of the week people called us all the time asking, ‘Are you going to have this [title]?’ Or ‘Are you going to have that [title]?’ It’s always the case, but we can never because we’re literally getting stuff right up until the night before.”
But other than that, Amoeba can handle whatever RSD throws its way because by now, the store staff isn’t surprised by what happens. “We’ve been doing this for so long, we have it literally dialed in; it’s like a science for us,” Sanchez told Retail Track, noting it’s generally the store’s biggest sales day of the year.
Of course, it wasn’t a science in the early days of RSD, Sanchez recalled. “When we first started this, we actually experienced … 300 people running in here, climbing all over each other, trying to get at the stuff,” he said. The staff realized they needed to handle the RSD rush a different way because that way was “freaking dangerous,” he said. “The way we do it now is smooth and it’s fair.”
So how does the store handle crowd control on RSD? “All the people that are lined up out there before we open get a menu,” Sanchez explained. “They check off what it is that they’d like to get; and then we literally, as they come in, fill their order right up in front of the floor. We just burn right through it.”
What’s more, a lot of preparation goes into prepare for RSD. “We start prepping in January for this,” Sanchez said. “We build up an inventory just for this day because, again, experience has shown us over the years that come Monday, after the weekend [RSD] binge we [would have nothing left]” to restock shelves with, because even the non-RSD titles fly off the shelves over the RSD weekend. Come Monday, if there are any RSD titles left, Amoeba Music will put them up for sale at its online store. “We wait for the weekend to be over,” Sanchez said. “The people who make the trip out get the first pick.”
For The Record: Pre-Noon Sellouts But Plenty of CoffeeGreenpoint, Brooklyn
The Brooklyn contingent of the Retail Track force first stopped by For The Record in North Greenpoint, which has been open for just shy of three and a half years. Owner Lucas Deysine said customers started lining up around 4:30 a.m. — the first person in line brought a beach chair, which he then left on the street outside the store — and the shop, which doubles as a coffee shop and cafe, first pre-opened at 8 am to allow customers to come in from the cold and rain and have some coffee and pastries while receiving a number corresponding with their spot in line.
For The Record then officially opened for RSD at 9 am, with an in-store DJ spinning while customers browsed the RSD stock in the order that they had lined up earlier — a process, Deysine said, which ran much smoother than last year. And it seems to have paid off for the shop. Deysine — who has a background in the hospitality industry but had never really set foot in a record store before opening For The Record — said the store outsold what it did last year before noon, with the hottest titles being Swift’s “Fortnight” and records from Charli XCX and Abrams. (While Retail Track was speaking to Deysine, he took a call from a customer looking for the double-LP Abrams live album, which the store had sold out of already.)
In addition to its coffee, records and used books and tapes, For The Record also holds events and early listening sessions at the store, as well as live vinyl auctions on the site Whatnot, which got its start in the trading cards business but has gotten more into vinyl record auctions of late. While there, Retail Track bought an RSD title, Sly & the Family Stone’s The First Family: Live at Winchester Cathedral 1967, as well as a used copy of UTFO’s “Roxanne, Roxanne,” single.
Retail Track also walked past the not-yet-open Record Grouch — which, even though it was cited on the Record Store Day website as having signed the RSD Pledge, sported a sign in the window informing customers, “No Record Store Day, Just Music, 2pm.”
Captured Record Shop: No Oasis, No ProblemGreenpoint, Brooklyn
After that, Retail Track moved on to Captured Record Shop — the Greenpoint store that was called Captured Tracks until recently, changing its name after the owner got tired of being confused for the independent record label of the same name — and it was still buzzing at 1:30 p.m. The store opened at noon and had a big line well before 11:30 a.m., which remained out the door until around 1 p.m. as collectors came looking for Charli XCX, Taylor Swift and Oasis (though Captured, despite ordering five copies, didn’t stock the latter).
Store buyer Nyerah Thornton told Retail Track that last year’s line was longer, but that the store was selling more this year, with Wicked, Swift and Charli XCX having the hottest records and headlining a collection that was awash in great inventory. (Retail Track bought a live recording of The Meters from 1975). The first customer of the day zeroed in on the Grateful Dead box set, undeterred by its $120 sticker price.
Earwax: Jazz Gems and Hardcore CollectorsWilliamsburg, Brooklyn
By 2 p.m., Earwax in Williamsburg only had a small crate of RSD exclusives left given the rush that had occurred before Retail Track’s arrival. The store only got one copy of the Wicked soundtrack, but it was the first record to go, snapped up alongside the Oasis record by the first person in line outside the store, who had been there for a couple of hours before opening. Sales were slower and there were fewer customers this year than last, with store owner Fabio Roberti attributing much of that to the miserable weather — though the hardcore collectors, he noted, were largely undeterred.
Those RSD exclusives can be as expensive for stores as they are for fans, which is why the shop only had one or two copies of the most high-profile titles; though the shop’s staff was more excited about records by Pharaoh Sanders, Sun Ra and Charles Mingus anyway, wryly hoping that no one would buy those during the day so that they could buy them themselves later. Retail Track bought the RSD title from Orchestral Manoeuvres in the Dark, Peel Sessions 1979-1983, at Earwax.
Pancake Records: Sweet Sales, No TearsAstoria, Queens
Pancake Records
Ed Christman
Pancake Records co-owner Tanya Gorbunoca said she was “surprised” that the Wicked album was such a hot title this year because multiple versions of that album from the musical film have been released in the last year. Meanwhile, Pacheco, Gorbunoca’s partner in the store, said that besides Abrams and Swift, the store also received plenty of requests for Rage Against The Machine‘s Live On Tour 1993 and Post Malone‘s Tribute To Nirvana cover album, most of which couldn’t be fulfilled. “We never get enough” of the sought-after titles, Pacheco said. That particularly is hurtful when dealing with the younger customers, especially the ones who “come up with their list and we have to say, ‘Sorry, we are all sold out,’ on those titles; and then they get sad.” On the other hand, he added that this year, at least “there were no tears.”
More importantly, there were enough RSD titles this year so that everyone could get something. In looking at inventory after the weekend, Pacheco reported, “We didn’t have a lot of RSD records left over, which is different than last year. That tells me we did a good job of owning the right thing, and that we got the right amount.”
Before moving on to the next store, Retail Track bought two vinyl albums: a used copy of the Vibrations‘ Shout! album and Betty Davis’ Crashin’ From Passion.
Black Star Vinyl: Coffee and CurtisBed-Stuy, Brooklyn
At Black Star Vinyl, Retail Track found a small store that served coffee, had novelty knickknacks, what appeared to be self-printed books of various titles and a decent selection of used records, but no RSD titles. Nevertheless, Retail Track scored two Curtis Mayfield vinyl albums there: Honestly and Back To The World.
Vinyl Fantasy Record and Comic Books: No Line, No ProblemBushwick, Brooklyn
Vinyl Fantasy
Ed Christman
At Vinyl Fantasy, which caters to customers who are fans of punk, metal, experimental drone, industrial and electronica, the best sellers were Kelela‘s In The Blue Light and Earth’s Hex. Costa said that due to how the store’s inventory is slanted to the above genres, it got practically all the copies of the RSD titles it requested. When Retail Track stopped by at the store at 11:15 am, there was only one other customer, and, when asked if there was a line when she opened, Costa said no. The only other customer besides Retail Track piped in that according to Google, the store wasn’t scheduled to open for almost another hour; while Costa said she opened early just to throw a curve ball at customers.
The next day, Costa later reported, “We had a ton of new people coming into the store, and there were a surprising amount of people asking for Taylor Swift and Charli XCX, but we usually don’t do a lot of pop [sales].” The customers were disappointed that the store didn’t have music from either artist, leading Retail Track to suggest that maybe Vinyl Fantasy could explore getting more pop titles for next year’s RSD. But Costa was unconvinced. “I don’t think so,” she responded. “That’s not our jam.”
This story was prepared by Retail Track, otherwise known as Ed Christman, who deputized other Billboard staffers to take on the mantle of Retail Track for Record Store Day: Joe Lynch, Kristin Robinson and Dan Rys.
Recorded music revenue in the United States notched record-high revenues of $17.7 billion in 2024, marking a modest 3% increase from 2023 but capping a ninth straight year of upward mobility for the U.S. business, according to the RIAA. Like a broken record, this growth was once again primarily driven by streaming and the enduring popularity of vinyl.
The music industry’s total revenue gain of 3% in 2024 is a decrease from the 7.7% increase seen in 2023.
Streaming continued to dominate the music industry, accounting for 84% of total revenues for the third consecutive year. Streaming revenue grew by 4% to $14.9 billion, with paid subscriptions the leading contributor, rising 5% to $11.7 billion, which alone made up 79% of all streaming revenues and nearly two-thirds of all recorded music revenue.
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For the first time, the number of paid subscriptions surpassed 100 million, increasing by 3% from the previous year’s tally of 97 million.
However, revenue from limited-tier subscriptions — which include services like Amazon Prime, Pandora Plus, fitness streaming services and other paid subs that don’t offer full, on-demand catalogs — declined by 2% to $1 billion. It’s an improvement over 2023, though, when that drop was 4%.
Reversing last year’s gains, ad-supported streaming experienced a slight decline. Revenue from ad-supported on-demand music services like YouTube and Spotify’s free tier dropped by 2% to $1.8 billion. (Last year it was 2% but in the black.) Digital and customized radio services, including SiriusXM, grew modestly by 3% to reach $1.4 billion. SoundExchange distributions, which handle payments for artists and copyright holders, rose by 5% to $1.1 billion, while other ad-supported streaming revenue fell by 4% to $306 million.
Most physical music formats saw a continued resurgence, with total revenues increasing by 5% to $2 billion. Vinyl was the standout performer yet again, growing by 7% to $1.4 billion, marking its 18th consecutive year of growth. Vinyl albums outsold CDs, with 44 million units sold compared to 33 million CDs. A year prior, those numbers were 43.2 million and 37 million, meaning the gap between the physical cousins is growing. Despite these trends, CD revenue still grew by 1% to $541 million compared to $537.1 million.
Digital downloads continued their downward spiral, decreasing by 18% to $336 million, compared to $434.1 million in 2023. This category now represents only 2% of the total music industry revenue, a significant drop from its 2012 peak when it accounted for 43% of the market. Both individual track and album downloads saw double-digit percentage declines.
The overall percentage breakdown between digital and physical revenue—88% to 12%—has remained consistent since 2018, with only minor fluctuations of 1% in either direction over the years. At the wholesale level, total revenue increased by 2.7%, rising to $11.3 billion from last year’s $11 billion, marking the third consecutive year this metric has surpassed the $10 billion mark.
The organization noted that this marks the first year of direct reporting from independent labels, including sync revenue estimates from indie sources.
RIAA chairman & CEO Mitch Glazier highlighted the “historic milestone” of over 100 million paid subs driving two-thirds of revenues, calling it an “extraordinary achievement by an industry that has successfully focused on its creative and commercial core by championing innovative new services, options, and experiences that add real value for fans.”
Glazier added: “Music has never been more dynamic, compelling, and relevant – reaching out beyond our earbuds with conversation-driving cultural touchstones like unforgettable halftime performances, historic television moments or must-see films and biopics. And American fans and superfans’ dedication to the artists they support promises an even brighter future as record labels work to create new opportunities that boost incomes for artists and diverse revenue streams to grow the pie for everyone with a stake in the music economy.”
RIAA’s Year-End Report By the Numbers:
The U.S. recorded music industry reached an all-time high of $17.7 billion in estimated retail value.
Streaming generated $14.9 billion — making up 84% of total industry revenue.
Paid music subscriptions surpassed 100 million for the first time, contributing $11.7 billion, nearly two-thirds of total revenue.
Vinyl sales increased for the 18th straight year, reaching $1.4 billion, the highest level since 1984.
For the third year in a row, vinyl records (44 million units) outsold CDs (33 million units).
LONDON — Proper Music Group, the U.K.’s leading physical distributor for independent labels and artists, has been acquired by Netherlands-based Artone, bringing an end to a tumultuous three-year period during which the firm was owned by Swiss fintech company Utopia Music.
Completion of Artone’s acquisition of Proper Music Group was announced by the company Friday (Feb. 28), one day after Proper was placed in administration (roughly equivalent to Chapter 11 bankruptcy protection).
The new ownership structure sees Proper’s longstanding managing director, Drew Hill, take a minority stake in the British firm, which handles physical distribution for more than 5,000 indie labels, as well as provide a range of digital distribution, publishing and artist and label services for artists and music companies.
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Proper’s clients include Absolute Label Services, Believe, Cherry Red, Concord, Epitaph, FUGA, The Orchard in addition to Warner Music Group-owned ADA and Sony Music Group-owned AWAL. The company says its clients collectively make up around 13% of the United Kingdom’s physical music market, which totaled £330 million ($412 million) in 2024, up 6.2% on the previous year, and accounting for nearly 14% of music revenues, according to figures from the Digital Entertainment and Retail Association (ERA).
Announcing the acquisition of Proper, Artone CEO Jan Willem Kaasschieter said the company plays “a vital role in the supporting independent labels and artists in the U.K. By bringing Proper Music Distribution into the Artone family, we ensure its continued success and provide stability for its partners.”
“We now have some certainty about the future,” a relieved Hill tells Billboard. He describes the past three years of Proper being owned by Swiss fintech firm Utopia as being like a “pantomime rollercoaster” that has seen the company often existing “under a cloud” of negativity. “I’m glad it’s finally over,” says Hill, who continues as managing director of Proper Music Distribution.
Got records? A wide view of the Proper warehouse in Dartford.
Proper Music Group
Utopia Music had originally acquired Proper for an undisclosed sum in January 2022 as part of a frenetic buying spree that saw the Swiss fintech firm rapidly acquire 15 companies spanning music tech, finance, publishing, marketing and distribution over a two-year period.
A just-as-quick downsizing followed, encompassing multiple rounds of job cuts, company divestments, numerous legal actions and successive executive departures, including the exit of co-founder Mattias Hjelmstedt.
Early last year, Utopia rebranded as Proper Group AG, named after its core physical music distribution business, but the widespread changes failed to turn the company around. In September, the firm was placed into bankruptcy by a Swiss court over an unpaid debt of 23,000 Swiss Francs ($25,000).
As a result of the court action, Utopia’s two main U.K. physical distribution businesses were placed up for sale with both attracting multiple bidders. Utopia Distribution Services, which was formerly known as Cinram Novum and whose clients include Universal Music Group, Sony Music Entertainment and [PIAS], was acquired by DP World Logistics for an undisclosed sum in December.
Artone and Hill’s subsequent joint acquisition of Proper Music Group is “fantastic news for the independent community,” says Gee Davy, CEO at U.K. trade body the Association of Independent Music (AIM).
“Drew’s 18 years’ experience at the helm of Proper Music Distribution combined with Artone’s pan-European expertise will no doubt ensure that the U.K.’s physical music sector continues to thrive,” says Davy in a statement.
“It’s an ownership structure absolutely rooted in what is our core business,” Hill tells Billboard, pointing to Artone’s range of physical music solutions, which includes its own vinyl pressing plant, the Netherlands’-based Record Industry, capable of pressing 40,000 to 60,000 records per day, as well as Bertus Distribution, one of Europe’s largest independent distributors. Artone additionally operates several indie labels, including Music On Vinyl and V2 Benelux, and last year acquired U.K. D2C e-commerce music retailer and distributor Townsend Music.
The production line at the Proper warehouse in Dartford.
Proper Music Group
“Utopia never really understood what Proper was or what we did or maybe even why they bought us,” says Hill. “Day-to-day, operationally nothing really changed under their control but what was always difficult was the negative association. It just became a PR disaster and I was constantly having to reassure labels that whatever they were reading about the parent company, their money and their stock was safe. It’s great that I no longer have to do that.”
Hill says the financial losses suffered by Proper Music Group, which was a profitable company prior to 2022, over the past several years are spun out of Utopia’s kamikaze approach to business, which prioritized turnover over profit. According to its most recent Companies House figures, Proper made a loss of £1.9 million in the year ending Dec. 31, 2022. There will be further losses to be reported in 2023, says Hill.
“Now we can go back to making sure we’re growing as a sustainable business rather than just growing for growth’s sake,” he states. “The physical music business is in a very healthy place right now and Proper will continue to be right at the heart of it.”
Record Store Day on April 12 will feature more than 300 titles being released, including collectible music from Elton John, Post Malone, Prince, Gracie Abrams, Queen, Taylor Swift, John & Yoko, Charlie XCX, the Killers & Bruce Springsteen, and many more.
As usual, the vast majority of the releases are vinyl LPs, many with a color or picture-disc slant; and also as usual, most releases will be in limited supply.
This will mark the 18th year of RSD, launched back in 2008 after the idea emerged at a gathering of indie record store owners and label executives. Since then, the event has single-handedly revived vinyl into a viable music format that sells over $1 billion annually in the U.S. alone. What’s more, RSD has also evolved into an international event.
Each year, stores wait in anticipation to see which titles will emerge as must-haves on the big day — the kinds of drops that bring long lines of fans waiting outside participating stores. With a limited supply for most titles, it can mean fans shuffle from store-to-store seeking their sought-after title. But while searching for those titles, it can also mean finding an unexpected treasure.
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“The whole energy in a record store is just super inspiring,” 2025’s Record Store Day Ambassador Post Malone said in a statement provided by the RSD organization in announcing the event. “I feel at home. It’s really an unexplainable feeling to hit up a shop and dig through crates, just see what grabs your eye.”
Malone will issue his Post Malone Tribute to Nirvana, a 2020 livestream performance of Nirvana covers accompanied by blink-182’s Travis Barker on drums, guitarist Nick Mack and bassist Brian Lee. Moreover, 100% of net proceeds from the release will be donated to MusiCares’ Addiction Recovery/Mental Health division.
Malone will also be participating in another RSD release, which is also expected to be a hot item as its a collaboration with 2022’s Record Store Day Ambassador, who also happens to be the biggest music artist in the world, Taylor Swift. They will release their collaboration track “Fortnight,” on a double sided 7-inch vinyl single.
While RSD brings out plenty of long-time collectors, i.e. older demographics, it was Swift who helped spread the day’s popularity to younger fans in 2023 when she caused traffic jams at stores filled with fans seeking her special release of folklore, the long pond studio sessions — a double LP that year. Last year, keeping the young flowing to record stores included releases from Olivia Rodrigo, Noah Kahan, Chappell Roan and Sabrina Carpenter.
This year’s titles for younger music fans include: Gracie Abrams: Live from Radio City Music Hall; Beabadoobee’s Live and Acoustic in London; Megan Thee Stallion’s Traumazine on double black vinyl; and two releases from Charli XCX, the first a collaboration title, Guess featuring Billie Eilish, on 7-inch vinyl; and an edited version of prior release: Number 1 Angel, on apple-colored vinyl with a new RSD exclusive cover. That title’s tracks were previously part of a double-LP release Pop 2.
Moreover, RSD continues to diversify its genres offerings as rap and hip-hop fans will be able to seek titles from Cypress Hill, Anderson .Paak, Snoop Dog and a new release from the Wu-Tang Clan in a collaboration with Mathematics as they release Black Samson, The Bastard Swordsman: Wu-Tang, The Saga Continues Collection on 180-gram LP vinyl. What’s more Wu-Tang Clan are expected to make an appearance at the RSD press event today.
Jazz releases include music from Pharaoh Sanders, Thelonious Monk, Charles Mingus, Gerry Mulligan, and the Vince Guaraldi Trio; while Harry Potter fans will be treated to five different soundtrack albums from that movie series, all on double-LP, clear vinyl.
Finally, in a move to revive another marketing tool previously used to promote RSD, this year’s event will feature a “Record Store Day Song of the Year,” with the tag being applied to the double-a-sided 12-inch single of “Be Here Now,” done by the song’s author George Harrison on one side, with Beck’s cover tribute on the other side.
Other new RSD titles expected to be popular this year include a 12-inch EP collaboration between the Killers and Bruce Springsteen; a David Bowie live-stream from 2003 will now be available as a vinyl and CD release; and a 12-inch, 180-gram yellow vinyl release of John & Yoko with the Plastic Ono Band of their live 1972 One-To-One concert.
About a year and a half into Gimme Gimme Records’ existence in New York City’s East Village, a leak erupted from an upstairs tenant and landed directly on the only section of CDs. Shop owner and founder Dan Cook says he took the leak – supposedly caused by an upstairs tenant falling asleep while filling the bathtub – “as a sign from God.”
Cook admits that the CD section was quite paltry despite it being the mid-1990s, but he still decided to stick strictly with vinyl going forward.
Plus, he could stick with the tried and tested format since the small space he rented on East 5th Street was incredibly cheap. It was a small storefront, painted forest green with an overhang informing passersby that they both bought and sold records, that Cook shared with “an eccentric dude” who sold items he found on the street and taught piano lessons in the mornings.
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“The building was kind of crummy, honestly,” says Cook of the space he rented out a little over 30 years ago. “We were right next to the 9th Precinct, the police station, so kind of odd vibes for a record store. But for cheap rent, you put up with a lot.”
Despite the eccentric neighbors in the “old East Village,” as Cook puts it, the store was a legitimizing step up from the flea market where he was used to selling his collection. Growing up in Massachusetts, Cook was obsessed with vinyl and would buy records from yard sales and flip them at local record stores for albums he actually wanted. “Then, I moved to New York City and tried doing the same thing, and the stores were not as generous. It was just like, ‘here is 11 cents credit.’” he says, “So, I started saving them up and selling at the Chelsea flea market.”
Dan Cook
Jennifer Black
The store was only open Thursday through Sunday and served as a side business for Cook, who also worked at a bookstore and was the lead vocalist for the Matador Records-signed Lynnfield Pioneers, which formed in 1996 and disbanded by 2000. The band was self-described as “hip-hop-no-wave,” which seems fitting for Cook who calls himself and his store “generalist.”
“That’s something that used to set me apart in New York, being a generalist. I like all types of music. If I go through a box of country records or a box of hip-hop records, I know the good ones,” says Cook. “It broadens my opportunities to bring in stuff.”
The pre-streaming era was ripe with genre purists, but besides some questioning glances, Cook’s love for all kinds of music set him up for success whether it is purchasing new vinyl or sifting through used collections. A genre-agnostic store is more of the norm today and suits the pedestrian traffic of Gimme Gimme’s new location in Highland Park, a retro-leaning neighborhood in Los Angeles.
After 18 years in the New York location (and a rent increase of only $50 from 1994 to 2012), the owner of the East Village location sold the building and Cook decided to move the collection to Highland Park where he and his wife had moved in 2010. For two years, Cook had been assessing vinyl inventory over Skype with friends who were running the shop in New York. But once the building had a new owner, Cook found a 1,200 sq. ft. location on Highland Park’s York Boulevard. The street is full of vintage clothing and furniture shops, small cafes, a 100-year-old bowling alley and plenty of popular restaurants that keep the foot traffic steady in front of the new Gimme Gimme Records.
Gimme Gimme Records
Dan Cook
But the high concentration of vintage lovers also means there’s lots of competition in the area. There are six record stores within a half mile of Gimme Gimme Records, which Cook says both helps and hurts.
“Getting record collections is super competitive,” Cook explains. “I am not just competing with other record stores. There are people with Discogs or eBay and that’s their side hustle.”
On the bright side, having that many record stores in one area makes it a destination for folks visiting. The vinyl enthusiasts and foot traffic are especially valuable since Gimme no longer hosts live shows (they weren’t worth the effort) or sell much outside of its roughly 10,000-15,000 vinyl collection (Cook also collects and sells photography and art books that make up about 2% of Gimme sales).
With about 60% new and 40% used records and a hearty selection of all genres, Gimme is seeing Cook’s generalist tendencies paying off. When the store opened more than 30 years ago, Cook says the clientele was almost exclusively male, but now it’s not uncommon for him to look up from his back counter and see all genders and generations.
“When I first opened the store, it was just sweaty dudes. That’s a cliche, not everyone was, but now its teenagers coming in and grandma/granddaughter duos coming in,” says Cook. “It’s really amazing to see.”
More in this series:
Twist & Shout in Denver, Colo.
Grimey’s in Nashville, Tenn.
Home Rule in Washington, D.C.
Sweat Records in Miami, Fla.
After operating a store on the Sixth Avenue side of Rockefeller Center for a little over four years, Rough Trade is now opening a second location in the complex, the retail chain announced Thursday (Jan. 23).
While the smaller existing store at street level will now be known as Rough Trade Above, and will expand its focus on new vinyl, the new location will cover 4,000 square feet and feature “a large selection of artist/band merch, audio hardware” including turntables and Bluetooth speakers, large sections of new and used CDs and vinyl records, plus movies, collectibles and more.
Since it will be housed in the below street-level retail concourse that connects the world-famous Rockefeller Center to the B/D/F/M subway station, the new store will be known as Rough Trade Below. Just like the Sixth Avenue location, which sees heavy foot traffic walking past the store, located between 49th and 50th Streets in Manhattan, the concourse has a steady crowd flow from the subway. What’s more, the retail concourse, also known as Under 30 Rock, draws office workers from the surrounding office buildings. Altogether, the Rockefeller Center complex — which is home to the annual televised Christmas tree lightening that draws heavy foot traffic during the year-end holidays — enjoys 35 million visitors a year, according to Rough Trade.
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Rough Trade hasn’t yet disclosed a grand opening date for the new store but says it will open sometime this spring, with the company likely targeting an opening before Record Store Day in April.
“We’re extremely excited to be opening Rough Trade Below this spring, helping us further cater to the tremendous demand from music lovers across the five boroughs and beyond,” Rough Trade co-owner Stephen Godfroy said in a statement. “Creating a focus of counterculture in midtown Manhattan has thankfully proved to be a wildly successful move, and we look forward to creating an even stronger creative community as the year progresses.”
One way Rough Trade expects to do that is by bringing back its famed in-store performances, thanks to the new location’s larger footprint. While the smaller 6th Avenue store has hosted acoustic sets — Green Day, for one — and in-store signings, the new store will be able to handle a larger capacity crowd for performances and intends to bring in household names alongside below-the-radar bands across all genres, the company says. Other artists who have held events at the 6th Avenue store include Coldplay, Charlie XCX and De La Soul, among others.
“It’s clear that the ethos of Rough Trade—to narrow the gap between artist and audience—has struck a tremendous chord, here in New York,” Godfroy added. “Creating an even larger mecca for the music lover is an exciting prospect, especially for our intimate live events, where the world’s most exciting artists perform in-store for the admission of purchasing their new album.”
In-store performances were an exciting element of the original New York Rough Trade store, which opened in Brooklyn’s Williamsburg neighborhood in 2013 and closed in 2021. That store, housed in a 10,000-square foot space, was split about evenly between retail space and the club, with the latter hosting live concerts but also doubling as an in-store performance space, albeit one in another room separated from the retail section by a wall.
The new store will have a performance space directly within the store next to CD and vinyl racks on castor wheels, which when moved aside will allow for greater occupancy. According to Godfroy —who responded to an e-mail—the setup will accommodate more “intimacy and magic” at in-stores and “make performances all the more unique, memorable and special, for both artists and fans.”
The goal, Godfroy adds, is to “replicate the successful model of our U.K. flagship, Rough Trade East,” in London.
Since moving to Rockefeller Center, Rough Trade has continued to curate live public events, including its annual iNDIEPLAZA music festival and a quarterly concert series in the complex’s Rainbow Room. The Rough Trade presence has helped Rockefeller Center’s management company, Tishman Speyer, revitalize the complex, allowing it to remain “a dynamic destination” for New Yorkers and visitors, according to EB Kelly, Tishman Speyer’s senior MD and head of Rockefeller Center.
“We are thrilled to have Rough Trade expanding into a second location on campus, and join our Under 30 Rock collection of shops,” Kelly continued. “In just three years, the store has become one of Manhattan’s cultural touchstones and a pillar of Rockefeller Center’s dynamic transformation. New Yorkers have shown us how much they love the experience of the current store on Sixth Avenue, and the new space in our lively Under 30 Rock community will allow even more people to enjoy the musical taste of this legendary shop.”
The new Rockefeller Center location expands Rough Trade’s retail footprint to ten stores — seven in the U.K (of which four are in London, along with outlets in Bristol, Nottingham and Liverpool); one in Berlin; and now two in New York.
After helping to create the watery pink-and-gray cover art for Linkin Park‘s 2024 album From Zero, Frank Maddocks, the band’s art director, chopped the visual into five pieces and adapted them into collages for four alternate vinyl releases. “I wanted to develop these unique textures I could use for whatever kind of piece they could schedule, whether it was a different vinyl or CD configuration,” says Maddocks, Warner Records’ vp of creative, who has been working with the band on album artwork for 24 years. “It’s smart to think of, ‘What would be the next tier of this artwork?’ or, ‘How can it adapt and change?’”
From Zero came out with 17 alternate physical versions, known as variants, including 11 vinyl LPs, three CDs, a CD box set and two cassettes — and the combined sales of those variants contributed to Linkin Park’s debut at No. 1 on four rock album charts in late November, including Top Rock Albums and Top Hard Rock Albums. That may sound like a lot, but it’s now standard in today’s music industry, in which almost every hit artist, from Taylor Swift to Sabrina Carpenter to K-pop stars such as TWICE, ATEEZ and Stray Kids, markets highly priced variants to collectors and superfans.
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Today’s variant explosion is rooted in the early 2000s, when the Eagles’ 2007 album Long Road Out of Eden and AC/DC’s 2008 album Black Ice boosted their CD sales with heavily hyped Wal-Mart exclusives — and both landed No. 1 albums at a time when iTunes-style digital downloads dominated the business. In a way, these exclusives were the opposite of today’s variant explosion — each was available for sale at just one retailer. But they broke the dam. Up to that point, labels resisted deals involving exclusive albums for Wal-Mart, Best Buy or Target, fearing spurned old-school record stores might take out their frustrations by short-changing other releases. After the Eagles and AC/DC successes, artists and labels realized they could provide exclusives and release multiple separate versions, for sale directly to consumers through their own webstores or to multiple retailers. K-pop stars became masters of this practice, encouraging superfans to buy every single variant.
“The idea of having consumers run around and collect them all, and pick the best version of an album, isn’t really new,” says Adam Abramson, formerly Elektra Records’ head of sales and streaming. “In the mid-2000s, we could’ve had four or five exclusives — there might’ve been a Best Buy CD with two bonus tracks, a Target CD-DVD combo, Trans World would have a poster, Circuit City would have a T-shirt, Hot Topic would have some kind of merch item, the indies would have a promo item.”
Once streaming kicked in, artists and labels quickly realized CD sales had a disproportionate influence on the Billboard 200, so they could boost chart performance by offering fans extra material, like concert tickets or merch. For a while, the Billboard charts allowed artists to bundle physical albums with concert tickets. But that all changed when Billboard banned the practice in 2020. “The ticket bundles going away was almost a tipping point that opened the floodgates,” says Mike Sherwood, former executive vp of global commercial marketing and strategy at Capitol Records. “They had to be replaced by something, and that something became, ‘Well, this vinyl thing is happening over here, and you can make different colors and weights and packages.’”
As a result, many of today’s biggest artists have gone to extremes in putting out multiple variants. Swift is the master of this approach, scoring a No. 1 album earlier this year with the help of 859,000 first-week sales, including six vinyl versions of The Tortured Poets Department. And every time she sought a chart boost, she rolled out more versions — including not just physical LPs and CDs but digital downloads — allowing the album to remain atop the Billboard 200 for 17 total weeks. At one point in May, Tortured Poets managed to stay ahead of Dua Lipa’s No. 2 Radical Optimism, which arrived with 20 physical versions.
According to Luminate, in early 2019, the top 10 albums on the Billboard 200 arrived with an average of 3.3 different versions of physical albums per week. By the end of 2023, that number had jumped to an average of 8.9 versions. During this time — which included the pandemic, the greatest gift to the vinyl business since Michael Jackson’s Thriller — annual LP sales jumped from 18.8 million to 49.6 million. “It’s a great revenue play and the margins are solid, and for many years, it’s been a growing business,” says Tom Corson, co-chairman/COO at Warner Records, Linkin Park’s longtime label. “K-pop, to some degree, helped unlock this market, as we learn from their ability to service the fan. If that manifests itself in a greater chart result, great.”
The multiple-versions trend has gone over the top in recent years. Travis Scott’s 2023 album Utopia arrived with 31 variants — and hit No. 1, of course. Last year, The Rolling Stones put out limited $38 vinyl editions of Hackney Diamonds with artwork representing each of the 30 Major League Baseball teams, while a Saltburn soundtrack variant containing “bath water filled vinyl” sold out at prices ranging from $60 to $175. K-pop acts helped to pioneer this device and show no signs of stopping: In 2024, TWICE’s With YOU-th came out with 14 CD and three vinyl variants; ATEEZ’s Golden Hour: Part.2 had 23 CDs, six LPs and three digital downloads — and both hit No. 1 on the Billboard 200 in their debut weeks.
One artist who pushed back — gently — on the practice was Billie Eilish, who said she would limit her variants on 2024’s Hit Me Hard and Soft to a conservative eight, all packaged with recycled materials, but wound up releasing 14. “We are doing everything we can to minimize waste in every aspect of my music,” she said at the time.
But there are business downsides to the multiple-variant approach. “Fans are talking it up and figuring out what color or version they want, and there’s a fun element to that,” Abramson says. “But you’re making people choose, oftentimes with limited resources financially, which one they want, knowing they can’t get them all. It’s a little unfair to get them to spend maybe 40 extra dollars to get one extra song.”
The market for endless physical variants may show signs of over-saturation: Fall Out Boy’s 2023 album So Much (for) Stardust dropped with 31 physical versions in its first week, but LP copies were marked down by 30% during a recent holiday sale from retailer The Sound of Vinyl, suggesting low demand. “It’s a point of differentiation if you have something other people don’t have — that’s a lovely thing and you can market around it,” adds Carl Mello, director of brand engagement for New England music chain Newbury Comics, which benefits from variants when labels release exclusive LPs and CDs for release-date events and Record Store Day. But, he says, “The vinyl colors have been so omnipresent. By the time the 12th color rolls around, the average consumer will be like, ‘So what?’”
Labels nonetheless remain committed to their multiple-variant strategy — although, according to Peter Standish, Warner Records’ senior vp of marketing, they should study which artists’ fans crave collectors’ items and which ones don’t. Warner’s analytics department attempts to predict how many copies of a given album might sell so it doesn’t lose too much money, given the expense and long lead times for LPs. “We are trying to offer at least one configuration that’s competitive financially — then maybe more elaborate ones, with more packaging, for a harder-core fan,” he says. “But you also want to balance that with not overwhelming them with choice.”
A version of this story appears in the Jan. 11, 2025, issue of Billboard.