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Source: Burberry / Minecraft
Consider the lines between digital and physical to be blurred thanks to this new collaboration between icon British luxury brand Burberry and the insanely popular videogame Minecraft.
Burberry and Minecraft have teamed up for a new capsule collection available on Burberry’s website and in select retailers.
Gamers will also get to show off their self-expression with in-game items also.
Source: Burberry / Minecraft
The collection includes signature pieces like the iconic trench coat, hoodies, and other accessories that feature Minecraft-inspired prints.
“We are thrilled to be partnering with Minecraft to bring the Burberry brand story to life in such an immersive way,” said Phillip Hennche, Director of Channel Innovation at Burberry. “With a shared belief in adventure, community, and the power of creativity to open spaces, the natural synergy between both of our brands has allowed us to connect our respective worlds in a way that is unexpected and yet entirely natural. By coming together, we hope to connect communities and inspire our consumers with a whole new way to experience our brand.”
“We are excited to announce Minecraft’s first luxury goods collaboration with one of the most iconic fashion brands in the world, Burberry. Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration, and self-expression,” says Kayleen Walters, Head of Franchise Development at Mojang Studios. “Through our partnership, we will bring the joy of gaming to the world of luxury fashion and introduce new audiences to the endless creative possibilities within Minecraft.”
Source: Burberry / Minecraft
Minecraft Players Can Also Download Free Burberry-Inspired In-Game Content
The collaboration doesn’t end with real-world and virtual clothing. Minecraft players can also embark on a Burberry-inspired adventure as well.
“Burberry: Freedom to Go Beyond” will encourage players to “complete various outdoor challenges and interact with the animal kingdom.”
The new content also reflects the fashion brand and Minecraft’s appreciation of the wonder of nature. Both entities teamed up to protect naturescapes for the explorers of tomorrow.
Burberry and Minecraft will donate “to help protect 500,000 trees and plant 25,000 trees through environmental organization Conservation International and their forest conservation efforts around the world.”
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Photo: Burberry / Minecraft
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Source: Neilson Barnard / Getty / Fortnite
Epic Games, the studio that gave us arguably the most popular game in the world, Fortnite, pockets got a bit lighter.
Spotted on Kotaku, Epic Games will have to dip into its funds and pay an astounding $520 million combined settlement after the FTC (Federal Trade Commission) found the company invaded kid’s privacy and was tricking some of its players into purchasing things in Fortnite, they didn’t want.
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The FTC announced the epic (no pun intended) penalty on Monday, Dec.19, pointing out that it is the most significant penalty in the history of the regulatory commission. In response to the fine, Epic Games said, “No developer creates a game with the intention of ending up here.”
So What Did Epic Games’ Do?
According to the FTC, the multi-billion dollar video game developer was making money off children without following the rules to protect them while playing online games.
One settlement was for Epic Games to collect information from Fortnite players under 13 and in-game settings that automatically turn on voice and text chat by default. That was considered a violation of the Children’s Online Privacy Protection Rule resulting in a $275 million fine and a commitment from Epic Games to change the default settings in Fortnite.
The second settlement was for using “dark patterns to trick players into making unwanted purchases.” According to the FTC, Epic accidentally made it easy to purchase skins and hard to locate the refund option.
The FTC also alleges that Epic Games sometimes banned accounts that could secure refunds leaving players locked out of the content they accidentally paid for. For its egregiousness, Epic Games put $245 million into a fund to help reimburse players for those accidental purchases.
Fortnite has made $9 billion, so this fine is just a slap on the wrist for Epic Games, but still, it’s a costly one.
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Photo: Neilson Barnard / Getty
The themes are heavy, but Soulwax is keeping the vibe light with their contributions to the soundtrack for Grand Theft Auto Online: Los Santos Drug Wars.
A sprawling update to the game, out Tuesday (Dec. 13), is accompanied by a flurry of original compositions by artists including Soulwax. The duo’s work on the game includes “Autoclown,” a bouncy production by the Belgian electronic icons that mimics the psychedelic themes of the game itself. Hear an exclusive clip from this track below.
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“When Rockstar approached us to be a part of Grand Theft Auto V, we were really excited about the opportunity,” Soulwax tell Billboard in a joint statement. “We had such a great time making and selecting tracks for the original Soulwax FM that we ended up creating a ton of ideas that we couldn’t fit in the final mix. So when the team came to us again to work on GTA Online, we went back to those initial ideas and started shaping them into a new score for Los Santos Drug Wars.”
Soulwax FM refers to a radio station featured in Grand Theft Auto V and Grand Theft Auto Online, with GTA developer Rockstar Games having heavily incorporated electronic music into the game over the years, with appearances, radio stations and soundtrack contributions by prestige artists including The Blessed Madonna and Moodymann. In 2021, the game Rocktstar Games also partnered with Ibiza-based club brand CircoLoco for its joint venture, CircoLoco Records.
“We’re so excited to be working with Soulwax again,” Ivan Pavlovich, vice president of music at Rockstar Games, tells Billboard. “Soulwax FM’s driving dance and left field lost gems have made it such a classic station, and their music is the perfect vibe for the wild, psychedelic experience that is Los Santos Drug Wars.”
Part two of Los Santos Drug Wars is set for release in early 2023.