Utopia Music
LONDON — Utopia Music is planning to rebrand as Proper Group AG, named after its core physical music distribution business, to reflect changes to the Swiss-based firm’s “strategic direction,” the company said Thursday (March 28).
The proposed name change, which needs to be approved by shareholders, comes almost two months after co-founder and former head Mattias Hjelmstedt exited Utopia Music following a shake-up of its executive ranks.
“As Utopia has evolved under new leadership, we recognize the need to align our brand with our new strategy and as a result, new market positioning,” said Michael Stebler, who was appointed CEO in January, in a statement sent to Billboard.
“Our previous brand identity doesn’t accurately reflect who we are today and where we aim to go in the future,” said the chief executive – a former managing director of Investment Advisors Zug AG, which operated on behalf of Utopia’s majority shareholder group. Like Utopia Music, Investment Advisors Zug AG is headquartered in the scenic Swiss town of Zug, located close to Zurich.
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Utopia Music acquired Proper Music Group, the United Kingdom’s biggest independent physical music distributor, which provides distribution services for nearly 6,000 indie labels and service companies, for an undisclosed sum in January 2022.
Eight months later, the company bought up the assets of U.K.-based Cinram Novum — which provides warehouse, fulfillment and distribution services to music labels and home entertainment companies, including Universal Music Group, Sony Music Entertainment and [PIAS] — and renamed it Utopia Distribution Services (UDS).
Both acquisitions took place during a period of intense hyper-growth between 2020 and 2022 when Utopia rapidly acquired 15 companies spanning music tech, finance, publishing, marketing and distribution.
A well-documented downsizing followed, encompassing multiple rounds of job cuts, company divestments and ongoing legal actions, eventually leading to the appointment of a new CEO and executive team at the start of the year.
Changing the company’s name to Proper Group “represents a fresh start,” said Stebler, “and reflects the changes to our strategic direction, where distribution sits at the core of the commercial value chain.”
Under the new arrangement, Billboard understands that Utopia/Proper Group will be divided into four main departments: Proper Distribution, Proper Payments, Proper Processing and Proper Music Data.
Together, the company says, they will provide clients with a “comprehensive suite of tech services” — including cross-platform analytics and royalty tracking, processing and payments — all built around the firm’s music distribution business, which has long generated the bulk of its revenue.
“By leveraging the Proper brand,” the company will “benefit from the positive and strong brand equity Proper has in the music industry,” said Stebler.
The company’s executive team remains unchanged with Stebler supported by deputy CEOs Alain Couttolenc and Drew Hill, a long-serving veteran of the U.K. physical music industry, who doubles as Utopia/Proper Group’s chief of distribution.
Hill’s responsibilities include overseeing the U.K.’s biggest distribution warehouse for physical music and home entertainment — a 25,000-square meter facility in the town of Bicester with handling capacity of up to 250,000 units per day — which Utopia opened last year as part of a £100 million ($125 million) long-term deal with international logistics company DP World.
More recently, Utopia successfully secured around half of a Series C funding round (understood to total more than 15 million euros) with a second tranche of C-round funding underway. The funds will be used to drive commercial growth, enhance product development and strengthen the company’s balance sheet, Stebler told Billboard in January.
Shareholders will get to vote on the proposed name change when Utopia holds its Annual General Meeting at the start of May.
LONDON — Mattias Hjelmstedt, the co-founder and former head of Utopia Music, has exited the company following a shake-up of the Swiss-based firm’s executive ranks earlier this year.
Hjelmstedt departure from Utopia was announced in a memo to staff on Thursday (Feb. 1) sent by recently appointed CEO Michael Stebler and the board of directors.
The memo, which has been viewed by Billboard, states that Hjelmstedt handed in his resignation after “long discussions” with board members because he wanted to dedicate more time towards pursuing “new projects and challenges.”
“The board and I are, as I’m sure you are too, extremely grateful to Mattias for creating and running this amazing company for significant periods of time,” Stebler, who represents the majority shareholder group behind Utopia Music, told staff.
Referring to the company’s well-documented past struggles, which included multiple rounds of job cuts, company divestments and ongoing legal actions, Stebler said he was grateful for the “tough but necessary decisions” that Hjelmstedt began implementing in late 2022.
“I can say with absolute certainty that this was necessary for the company’s survival,” said Stebler, who has been at the helm of Utopia Music since mid-January.
In the memo, Hjelmstedt said the decision to step down from his roles with Utopia “was not taken lightly, but it comes with a deep belief that it’s the right thing to do.”
He went on to say that he firmly believed the company “will continue to grow and succeed” said the new management team means that the firm, which is headquartered in the Swiss-town of Zug, is “in capable hands.”
“As I move forward, I am excited to see how Utopia will evolve and I am cheering you all on, as I will always be one of Utopia’s biggest fans,” the co-founder told staff.
Swedish entrepreneur Hjelmstedt co-founded Utopia Music in 2016 with Thomas Gullberg and led the company through a period of intense hyper-growth between 2020 and 2022 when it rapidly bought up 15 companies.
Acquisitions in that time included music tech company Musimap; Lyric Financial, a Nashville-based provider of royalty-backed cash advances; and Proper Music Group, the United Kingdom’s leading independent physical music distributor, which provides distribution services for over 5,800 indie labels and service companies.
A just-as-quick downsizing swiftly followed, beginning with the axing of around 230 jobs in late 2022 and the subsequent offloading of three of Utopia’s businesses — Absolute Label Services, U.S.-based music database platform ROSTR and U.K.-based publisher Sentric.
During this rocky period, Hjelmstedt served as interim chief executive — taking over from Markku Mäkeläinen — and stayed at the helm of the company up until the appointment of Alain Couttolenc as chief exec last October. (Couttolenc switched roles to deputy CEO earlier this year when Stebler was appointed to the top job).
More recently, Hjelmstedt held the post of Utopia executive’s chairman and, since December, served as a member of the board.
The company he co-founded and which counts the United Kingdom and United States among its biggest revenue markets provides music companies with a range of financial and tech product services, including royalty tracking and processing, as well as its core U.K. physical distribution business operated through Proper Music Group and Utopia Distribution Services (formerly Cinram Novum). The latter’s clients include Universal Music Group, Sony Music Entertainment and [PIAS].
Speaking to Billboard in January in a rare interview, Hjelmstedt said the ethos behind Utopia Music, whose motto is “Fair pay for every play,” has always been to use technology to help artists, creators and rights holders receive higher returns.
“We have never been about disrupting or taking over the industry,” said Hjelmstedt. “It’s always been about helping the industry be better and grow.
LONDON — Less than three months after installing a new CEO, Utopia Music has once again reshuffled its executive ranks, appointing Michael Stebler to lead the Swiss-based company. Stebler, who represents the majority shareholder group behind Utopia Music, succeeds Alain Couttolenc, who has been in the top post since October.
Couttolenc switches to deputy CEO and chief commercial officer, while Drew Hill, who runs Utopia’s U.K.-based physical distribution businesses Utopia Distribution Services and Proper Music Group, has also been named deputy CEO in addition to his ongoing role as chief of distribution.
Pedro Lima, a former Swiss-based executive at global data and analytics company NielsenIQ, joins the firm as chief operating officer.
All appointments are effective immediately and were communicated to Utopia staff in an internal memo sent by the board of directors on Thursday (Jan. 11).
Michael Stebler
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Speaking exclusively to Billboard, Stebler says his extensive experience in the banking and financial industry will bring stability to the troubled firm and help steer it towards growth.
“We believe that the combination of Utopia’s strategy, our network and our financial support will bring the company to the next level,” he says.
Stebler’s appointment as CEO is his first executive post with Utopia, although he has held close ties with the company for several years through his role as managing director of Investment Advisors Zug AG, which operates on behalf of the majority shareholder group. Like Utopia Music, Investment Advisors Zug AG is headquartered in the scenic Swiss town of Zug, located close to Zurich.
Financial details around the size of investment or identities of investors are confidential says Stebler, but he does confirm that the investor group he heads recently increased its shareholding through a successful Series C funding round. Billboard understands that the investor group led by Strebler covered between 40-60% of the first tranche. A second tranche of C-round funding is underway.
The funds will be used to drive commercial growth, enhance product development and strengthen the company’s balance sheet, says the newly appointed CEO, who steps down from his role with Investment Advisors with immediate effect to focus on Utopia..
“We decided to invest further money into the company and we want to have control in the execution,” says Stebler, adding that “intense due diligence” was carried out by the group before increasing their investment.
“What we saw is a really strong backbone, a strong product and service offering, and great USP with the distribution business in the U.K.,” he says. “Otherwise we would have never made a further commitment and gone into a management position.”
FROM RAPID GROWTH TO SNAP DOWNSIZING
Utopia’s latest structural reorganization comes on the back of a highly turbulent few years for the tech company, which delivers financial services for labels, publishers and distributors and first made waves in the music industry by embarking on a frenetic buying spree of 15 companies between 2020 and 2022, including Lyric Financial, a Nashville-based provider of royalty-backed cash advances; and Proper Music Group, the United Kingdom’s leading independent physical music distributor.
Utopia’s period of rapid hyper-growth was followed by a just-as-quick downsizing, beginning with the axing of around 230 jobs in late 2022. More layoffs followed soon after, along with multiple executive departures, office closures, legal action over a stalled acquisition deal, late payments to staff, and the offloading of three of its businesses — Absolute Label Services, U.S.-based music database platform ROSTR and U.K.-based publisher Sentric.
As a result of those divestments and cost-cutting measures, the firm’s global workforce has been trimmed from approximately 1,200 staff to around 440.
“Today, we are in a much better position,” says Utopia co-founder and executive chairman Mattias Hjelmstedt. He says yearly cash burn has been reduced by 84 million Euros as a result of the changes and calls the new injection of C-round funding into the business “paramount” to getting Utopia on a stable footing.
Going forward, Hjelmstedt and Stebler say there are currently no plans to sell any of Utopia’s remaining businesses or to make further staff layoffs, but say that the firm will continue to evolve and finetune its offering to clients across the music industry.
“We believe that we are able to grow with our [current] head count and achieve profitability by mid or end of 2025,” says Stebler. “From an investor perspective, we prefer to invest more in substantial growth instead of cutting costs.”
One way that Utopia will look to do that is by rolling out its advance finance service, which provides music labels and clients with cash advances, to international markets, including the U.S., Continental Europe, Australia and New Zealand.
The company’s executive team is also looking to grow its core tech offering to clients across the music business. Those product services include cross-platform analytics, an AI-powered recommendation engine targeted at DSPs and streaming services, and Utopia’s royalty processing and payments system, TrackNClaim, which tracks music consumption on digital platforms and helps identify conflicts and unclaimed mechanical royalties.
THE PATH TO PROFITABILITY
Utopia’s other core businesses include its two U.K.-based physical music distribution entities: Proper Music Group, which provides distribution services for over 5,800 indie labels and service companies, and Utopia Distribution Services (formerly Cinram Novum), whose clients include Universal Music Group, Sony Music Entertainment and [PIAS].
According to its most recent accounts, Proper Music Group recorded revenue of £30.1 million ($38 million) for the nine-month period ending Dec. 31, down from £42 million ($53 million) in the prior 12-month accounting period, and a £1.9 million ($2.4 million) net loss in 2022. The company said lower sales and increased operating costs were behind the disappointing figures, while accounts for Utopia Distribution Services are yet to be filed in the U.K.
Deputy CEO Drew Hill, a long serving veteran of the U.K. physical distribution industry, says Proper is on track to return to profitability in 2024 as a result of significant investments Utopia has made in the sector.
They include last year’s opening of the U.K.’s biggest distribution warehouse for physical music and home entertainment — a 25,000-square meter facility in the town of Bicester with handling capacity of up to 250,000 units per day — as part of a £100 million ($125 million) long-term deal with international logistics company DP World.
“With the new facility we’ve been able to show all of our labels and clients just what Utopia can do,” says Hill. “From here, we can concentrate on selling Utopia’s services and products to our existing client base, which was always the plan, and use Proper and Utopia Distribution Services as funnel to those people. We’ve shown what we can do, built some amazing relationships. Now people are going to see what the true Utopia product is.”
At present, Proper and UDS generate the bulk of Utopia’s revenue but Strebler is confident that the structure is in place to help grow the firm’s other income streams so that it moves closer towards a 50/50 split between physical distribution and tech/financial services.
He declines to discuss revenues, but confirms Utopia’s two biggest markets are the U.K. and U.S. (Last year, Hjelmstedt told Billboard the firm generates over €100 million [$110 million] in global revenue a year, but this was prior to it offloading Sentric and Absolute.) The company says it nis focused on strengthening its balance sheet and is currently working through its outstanding debt and tax obligations.
“We have never been about disrupting or taking over the industry,” says Hjelmstedt. “It’s always been about helping the industry be better and grow. And the more that we have been able to talk to the different parts of the industry, and the more that they are now trusting us to solve those problems, the more likely we are to succeed with that mission.”
Utopia Music is facing another lawsuit over an aborted deal to buy a U.S. music technology company called SourceAudio, this time over allegations that the Swiss company violated a $400,000 settlement that aimed end the dispute.
The two companies have been battling since February, when SourceAudio filed a lawsuit claiming that Utopia – a buzzy music fintech firm – had bailed on 2022 deal to buy the smaller company for $26.5 million. The case claimed that after a year of delays, Utopia owed more than $37 million on the deal.
That case, filed in Delaware, quickly settled on confidential terms. But in a new lawsuit filed Wednesday in Los Angeles, SourceAudio says Utopia has now flaked on that agreement, too.
“Desperate to get the Delaware litigation out of the public eye, Utopia negotiated an agreement to pay SourceAudio $400,000 in exchange for a full release and dismissal of the lawsuit,” the company’s lawyers write. “But as with the underlying contract, Utopia has refused to pay what it owes.”
According to the new lawsuit, just days after signing the legal settlement, Utopia “failed to make the required settlement payment—with no explanation at all.”
“It now appears that the settlement was simply a ruse by Utopia to buy time and avoid paying its debts,” the smaller company’s lawyers write. “SourceAudio brings this action to collect what it is owed [or] to rescind the fraudulently procured settlement agreement. Utopia’s gameplaying must come to an end.”
A spokesman for Utopia did not immediately return a request for comment on Thursday.
Utopia, a Swiss-based tech company that delivers financial services for labels, publishers and distributors, had been on a buying spree over 2021 and 2022. The company has acquired at least 15 companies, including music tech company Musimap, U.K. physical distributor Cinram Novum and Lyric Financial, a provider of royalty-backed cash advances.
But last fall, news broke that Utopia would restructure operations and lay off 20% of its workforce, representing about 230 jobs. In April, the company undertook a fresh round of job cuts, eliminating another 15% of its global workforce. Then in July, Utopia announced it was closing its research and development offices in the United Kingdom and Finland, resulting in the loss of another 5% of its global workforce.
SourceAudio — a tech platform for digital asset management and monetization — sued in February, claiming it had struck a deal in March 2022 to sell itself to Utopia for $26.5 million. Since almost immediately after the deal was reached, SourceAudio claimed, the bigger company had continually balked at actually completing the purchase.
“Despite repeated assurances that Utopia would be able to close…, Utopia engaged in a pattern of discontinuing discussions for an extended period of time, only to resurface immediately before the next intended closing date to indicate that it was unable to close by such date,” the complaint read.
In Wednesday’s new lawsuit, SourceAudio claims that Utopia quickly agreed to pay $400,000 to end the earlier case. Though Utopia made an initial $50,000 payment under the deal, the lawsuit claims, the remaining $350,000 – due this month – has not been paid.
“Defendants fraudulently represented through their attorney that they would perform the settlement agreement, while never intending to make any payment beyond the first installment of $50,000,” The company wrote. “Defendants’ objective with its false promise was to secure a release and dismissal of the Delaware action in exchange for a $50,000 payment and nothing further.”
LONDON — The new CEO of Swiss-based Utopia Music says he is focusing on making the company profitable within the next 12 months through “topline growth” and does not envisage making further cost savings through staff cuts or divestments.
Alain Couttolenc was announced as chief executive of Utopia Music on Thursday (Oct. 19), succeeding co-founder Mattias Hjelmstedt, who has been leading the company since February and now returns to his former role as executive chairman.
Speaking exclusively to Billboard, Couttolenc says he will utilize his 25 years’ experience of leading global data and media businesses to boost growth across all of Utopia’s revenue streams and move the company into profitability “in one year – maximum.”
“By getting the right data with the right AI [artificial intelligence] and the right positioning, I think we have the most unknown and unsold jewels in the industry,” he says. “Now the job is to take them out.”
Couttolenc joins Utopia from Ipsos, one of the world’s largest data companies, where he held the post of chief development officer. His executive career also includes senior leadership roles at data analytics company (and former Billboard owner) Nielsen Media, most notably SVP for Latin America and CEO of Europe Nielsen Media.
The Mexico-born, Swiss-based executive joins Utopia Music on the back of a highly turbulent 12 months that has seen the tech company undertake extensive cost-cutting measures, including several rounds of layoffs, multiple executive departures, office closures, legal action over a stalled acquisition deal and the offloading of three of its businesses — Absolute Label Services, U.S.-based music database platform ROSTR and U.K.-based publisher Sentric.
In under one year, the firm’s global workforce has been trimmed from approximately 1,200 staff to around 440.
Reflecting on Utopia’s well-publicized troubles, Couttolenc says the restructure that interim CEO Hjelmstedt began implementing in late 2022 was a “tough” but necessary response to the wider financial pressures felt by all tech companies over the past several years.
“The good news is that we’re still here,” says Couttolenc, who spent several months working at Utopia’s headquarters in the Swiss town of Zug on a consultancy basis, prior to being officially appointed CEO.
As a result of the restructuring, the chief exec says that Utopia is now well positioned at “the right size with the right products,” while his main goal is achieving profitability through “topline growth, not [reducing] cost out.”
“Cost out is about people and that is absolutely not my intention,” says Couttolenc, referring to the multiple rounds of job cuts and divestments Utopia undertook between late 2022 and summer 2023. “I think that’s in the past. It’s not my intention to continue that,” he says. “That’s a [closed] chapter.”
Instead, Couttolenc says he will focus on developing Utopia’s existing tech solutions for all layers of the music business, adding value for its artist, label, publisher, distributor, collecting society and streaming platform clients.
At present, those tech solutions encompass six main product services, spanning cross-platform analytics, an AI-powered recommendation engine targeted at DSPs and streaming services, lyric and language analysis tools to aid discoverability and Utopia’s royalty processing and payments system TrackNClaim, which tracks music consumption on digital platforms and helps identify conflicts and unclaimed mechanical royalties.
According to Utopia, TrackNClaim’s analysis of music consumption on YouTube in North America helped collect over $4 million in royalties for rights holders in 2022. The company aims to expand its TrackNClaim product to other streaming platforms and international markets.
Utopia’s other core businesses include its two main physical music distribution entities: Proper Music Group, which provides distribution services for over 5,800 indie labels and service companies, and Utopia Distribution Services (formerly Cinram Novum), whose clients include Universal Music Group, Sony Music Entertainment and [PIAS].
While the sale of CDs and vinyl may appear to sit uncomfortably with Utopia’s AI and tech-driven business model, Couttolenc says the opposite is true and both businesses deliver a wealth of vital sales data that Utopia then uses to drive revenue elsewhere, as well as providing opportunities for the company to upsell its services to artist and label clients. Together, Proper Music Group and Utopia Distribution Services account for 98% of the physical music market in the United Kingdom, says Utopia.
“For me, [physical] distribution is not a legacy business. On the contrary, it fuels the other solutions and vice versa. It’s a good hybrid to have,” says the chief exec, who was himself a music DJ in the 1980s.
In a statement announcing Couttolenc’s appointment as CEO, Utopia co-founder Mattias Hjelmstedt said the exec’s successful track record as a global business leader coupled with his “deep understanding of data and its implementation” makes him the ideal person to steer Utopia’s ongoing transition from a hyper-growth company to a profitable one.
“It’s our products that will ultimately talk for us,” says Couttolenc. “I’m pretty much obsessed with understanding and tracking why people listen to music. The why for me is very important because that’s where you understand the real trends of listeners.”
LONDON — Located around 65 miles outside London, Bicester in leafy Oxfordshire is far removed from the bustling world of rock and roll. Despite its lack of star power, the historic market town is nevertheless set to play a key role in the British record industry as home to the United Kingdom’s biggest distribution warehouse for physical music and home entertainment.
Due to begin trading today (Aug. 29), the new 25,000-square meter facility is being opened by Swiss-based Utopia Music as part of a £100 million ($125 million) long-term deal with international logistics company DP World. With handling capacity of up to 250,000 units per day, operators say the state-of-the-art warehouse will distribute over 30 million CDs, vinyl records and Blu-ray discs a year across the United Kingdom and export markets on behalf of clients, including Universal Music Group, Sony Music Entertainment and [PIAS].
For Utopia Music, the opening of the Bicester site provides a much-needed boost after a troubled 12 months that has seen the company undergo multiple rounds of job cuts, executive departures, office closures, legal action over a stalled acquisition deal and the offloading of three of its businesses — Absolute Label Services, U.S.-based music database platform ROSTR and U.K.-based publisher Sentric.
For the wider music industry, the new warehouse facility acts as further proof of the continued demand for physical music formats, driven by the ongoing vinyl boom.
Last year, vinyl sales climbed 2.9% to 5.5 million units in the United Kingdom, marking the 15th consecutive year of growth, according to labels trade body BPI. In contrast, CD sales fell 19% year-on-year to 11.6 million units in 2022, though the format still accounted for more than two-thirds (67%) of all physical music purchases. Total revenue from physical music sales stood at £280 million ($352 million) in the United Kingdom last year — down 3.8% versus 2021 but up £9 million ($11 million) on 2020’s total, according to trade organization the Entertainment Retailers Association (ERA).
The latest year-to-date figures from BPI, meanwhile, show slight growth across the U.K. physical music market in 2023 compared to last year, while vinyl sales are up by around 15% versus the first 33 weeks of 2022 in volume terms. The trade body says that physical music revenues are on track to record double-digit percentage growth in 2023.
“A lot of people were too quick to write off physical and maybe now realize there is still a large and viable business here,” says Utopia Music vp of distribution Drew Hill on the eve of the new facility opening.
Fintech firm Utopia Music has owned a large stake in the U.K. physical music distribution business since January 2022, when it acquired Proper Music Group, the United Kingdom’s biggest independent physical music distributor, for an undisclosed sum. Eight months later, Utopia bought up the assets of Cinram Novum — which provides warehouse, fulfillment and distribution services to music labels and home entertainment companies — and renamed it Utopia Distribution Services (UDS).
Drew Hill
Utopia Music
Over the summer, stock has been transported from UDS’ previous warehouse in Aylesbury to the new Bicester site, which will handle 70% of all U.K. physical music sales, as well as 35% of domestic physical video (DVD and Blu-ray discs) sales each year, according to Utopia. Proper Music Group, which trades as a standalone entity within the Utopia group and provides distribution to over 5,000 indie labels and service companies, will continue to operate from its existing warehouse in Dartford.
Hill says the multi-million-pound investment that UDS is making in physical music will help ensure the survival of CD and vinyl formats for future generations. “Lots of other distributors have either gone to the wall or they have been massively underfunded. The physical music business is still a quarter of a billion-pound industry, and it really needed someone to come in and upgrade the infrastructure to be able to support that,” he says.
Utopia Music co-founder and interim CEO Mattias Hjelmstedt says the Bicester facility “marks a new beginning for the U.K.’s physical distribution market.”
The continuing shift away from physical formats toward streaming does, however, present considerable challenges to any company operating in the physical market. In 2022, Proper Music Group recorded revenue of £30.1 million ($38 million) for the nine-month period ending Dec. 31, down from £42 million ($53 million) in the prior 12-month accounting period, according to its latest financial records. The company says lower sales and increased operating costs were behind the £1.9 million ($2.4 million) net loss it posted last year.
In response to inflationary pressures, Proper raised its prices for the first time in over 15 years in late 2022, with UDS also increasing prices on what Cinram Novum was previously charging clients. Hill declines to reveal how much prices have increased but is confident that the measures taken will help Proper return to profitability in 2024, while the new Bicester facility will enable UDS to grow its client base through increased capacity and a greater focus on direct-to-consumer sales.
By tapping into DP World’s global network, which spans 75 countries on six continents, UDS will also be looking to grow physical music exports outside the United Kingdom. It also, says Hill, has long-term plans to replicate its centralized distribution model overseas, possibly in North America or Europe.
Commenting on Utopia’s well-publicized recent difficulties, Hill says support from the Swiss-based tech firm has been “unwavering” and both Proper and UDS have been “ring-fenced” from the cuts Utopia has implemented elsewhere over the past year.
“[CEO] Mattias [Hjelmstedt] has talked internally about how physical distribution is the engine room of Utopia. We provide a funnel through which it can present and sell its other products and services,” says Hill, who has worked for Proper for more than 15 years.
Hill adds that he has no concerns about the financial stability of Utopia and points to the growing popularity of vinyl, deluxe boxsets and special edition releases among music fans as a thriving growth area for the physical music business.
“Over time, maybe we will start to shift fewer units, but they will be units of higher value,” he says. “As long as you create a beautiful package with valuable content in it, people will always want to buy it.”
Utopia Music has no plans to sell either of its U.K. distribution businesses, Proper Music Group and Utopia Distribution Services, according to the Swiss-based tech company’s co-founder/interim CEO, as it attempts to transition from a hyper-growth company to a profitable one.
Utopia Music acquired Proper Music Group, the United Kingdom’s leading independent physical music distributor, in January 2022 amid a frenetic two-year buying spree that saw the firm rapidly buy up 15 companies spanning distribution, artist and label services, publishing and fintech.
Utopia Distribution Services was launched in September when Utopia acquired the assets of Cinram Novum, one of the United Kingdom’s biggest physical home entertainment suppliers that provides warehouse, fulfillment and distribution services to a range of labels, including Universal Music Group, Sony Music Entertainment and [PIAS].
The past 12 months have, however, seen Utopia undertake a series of extensive cost-cutting measures, including several rounds of layoffs and the divestment of three companies: U.S.-based music database platform ROSTR, United Kingdom-based publisher Sentric and, most recently, distribution and music services company Absolute Label Services.
Last week, Utopia, which is headquartered in the Swiss town of Zug, announced the closure of its research and development offices in the United Kingdom and Finland, resulting in the loss of another 25 jobs. In under one year, the firm’s global workforce has been trimmed from approximately 1,200 staff to around 440.
The company’s recent troubles also include legal action from U.S. music technology company SourceAudio over a stalled acquisition deal (Utopia says it hopes to settle the dispute in the coming weeks) and reports of unpaid tax bills in Sweden and employees not being paid on time (a spokesperson for the company says the tax debt was cleared in the spring and late payments for staff are all being resolved).
“It’s been quite painful,” co-founder/interim CEO Mattias Hjelmstedt tells Billboard in a rare interview. “Any type of readjustment is hard. I would be lying if I said it isn’t hard to take a hyper-growth company [and turn it into] a sustainable-going-into-profitability company. It’s not something you turn around in one day.”
Hjelmstedt says the streamlining measures he and the company’s board have implemented over the past year are having the desired effect and Utopia is now on a “clear path to profitability,” although he declines to discuss financial figures. (Earlier this year, Hjelmstedt told Billboard that the company generates over €100 million [$110 million] in revenue a year, although this was prior to it offloading Sentric and Absolute).
Key to its future growth, Hjelmstedt says, will be its two main physical music distribution entities: Proper Music Group, which provides distribution services for over 5,000 indie labels and service companies, and Utopia Distribution Services (formerly Cinram Novum).
“Those are fantastic businesses for us and they are actually golden when it comes to industry insight and relations,” says Hjelmstedt. He insists neither company is up for sale and says the ongoing importance of physical music distribution is often overlooked by other parts of the music industry.
“Physical distribution is still a substantial part of the business and a very big part of what makes a hit [album] today. When it comes to revenues, for us those are two of our golden companies,” says Hjelmstedt, a serial entrepreneur who co-founded Utopia in 2016 with Thomas Gullberg and has been acting as interim chief executive since former CEO Markku Mäkeläinen exited the company in January.
According to its most recent financial filings, Proper Music Group generated revenue of £42.1 million ($54.4 million) and a loss after tax of £1.2 million ($1.5 million) in the year ended March 31, 2022. The company said the loss was “mainly due to increased operating costs” and was “taking steps to return the group to profitability.” Financial figures for Utopia Distribution Services are yet to be filed.
Evidence of Utopia’s commitment to physical music came in May when it announced a long-term partnership with UAE-headquartered DP World to provide warehousing and logistics for physical music in the United Kingdom and its export markets. As part of the £100 million-plus ($125 million) deal, the two companies have opened a new 25,000-square-meter warehouse in the U.K. that is able to distribute over 30 million units a year.
Addressing the recent reacquisition of Absolute Label Services by its original owners from Utopia, Hjelmstedt says both parties amicably reached an agreement that “the company will probably operate better outside Utopia,” although says he is unable to discuss the terms of the deal. That includes confirming if Absolute’s owners paid any money to Utopia to regain control of the business — or, as indicated to Billboard by music industry sources, whether Absolute changed hands after Utopia failed to meet the financial obligations of its original acquisition deal.
“They were able to reacquire it on good terms between ourselves, so it’s good for them and good for us,” is all Hjelmstedt will say. Absolute Label Services declined to comment.
Referring to Utopia’s recent downsizing, the interim CEO dismisses the idea that mistakes were made during Utopia’s busy buying spree but concedes that some of the companies it bought “didn’t really glue together with the rest to be able to actually serve the industry as we wanted.”
Looking ahead, Hjelmstedt refuses to rule out further cost-cutting measures but says there are no immediate plans for more layoffs or streamlining. “We’re very data-driven now, which means that part of what we have to optimize and implement is performance versus cost.” He says the company’s recent actions have significantly reduced outgoings but warns that if more savings need to be made the company will “take action to get there, but right now that’s not the case.”
“The idea and concept of [our] acquisition strategy was never just to scale up to build value,” says Hjelmstedt. “It’s always been about the long game when it comes to Utopia. We’re not naive enough to think that you can change the music industry in one year. It’s going to take time.”
Swiss-based tech company Utopia Music is undertaking a fresh round of job cuts. In a memo to staff on Friday (July 20), co-founder/interim CEO Mattias Hjelmstedt said the company is closing its research and development offices in the United Kingdom and Finland, resulting in the loss of around 5% of its global workforce.
The closures come less than a week after distribution and music services company Absolute Label Services was reacquired from Utopia by its original owners. Billboard understands that around 25 jobs are being lost as a result of London-based Utopia UK (R&D) Ltd and Helsinki-based Utopia R&D Tech Finland Oy being shuttered.
In the staff memo, Hjelmstedt says the cuts are being made in line with the company’s “shifting focus from hyper-growth to sustainable growth and profitability.” Moving forward, writes Hjelmstedt, Utopia’s office in the Swedish capital city Stockholm — where the majority of its engineers are based — will remain the firm’s main research and development hub as part of “a leaner and more efficient setup.”
Utopia’s 10 other employing divisions or companies are not affected by the cost-cutting measures. They include Proper Music Group, the United Kingdom’s leading independent physical music distributor which provides distribution services for 1,000-plus indie labels and service companies. Also unaffected is Utopia Distribution Services, which in September 2022 acquired the assets of Cinram Novum, one of the United Kingdom’s leading physical home entertainment suppliers that provides warehouse, fulfillment and distribution services to a range of labels, including Universal Music Group, Sony Music Entertainment and [PIAS].
“While not taken lightly, consolidating our R&D entities is a necessary step,” Hjelmstedt writes, “as it will enable us to more efficiently deliver new products and improve our existing services.” He adds that all impacted employees will be considered for any future openings.
Friday’s announcement marks the third round of layoffs to take place at Utopia in just under nine months. In November, around 230 posts were cut (then representing 20% of the company’s global workforce), followed by a further 100 redundancies in April. High-profile exits in 2023 have included former CEO Markku Mäkeläinen and Roberto Neri, the United Kingdom-based former CEO of Utopia’s Music Services division.
Twelve months ago, when Utopia was still turning heads throughout the industry on the back of a frenetic buying spree that saw it rapidly acquire 15 companies, the firm’s global workforce numbered around 1,200. Sources tell Billboard that following the closure of the London and Helsinki tech divisions – and the exit of a number of staff who were already in the process of leaving – the number of employees will be around 440.
Alongside job cuts, Utopia has offloaded three companies this year, the most recent being Absolute, which it acquired in early 2022. Other divestments in 2023 include U.S.-based music database platform ROSTR and United Kingdom-based publisher Sentric, which in April was sold to French music company Believe in a deal worth €47 million ($51 million).
In February, the Zug, Switzerland-based tech company was hit with a lawsuit from U.S. music technology company SourceAudio over a stalled acquisition deal. According to a complaint filed Feb. 13 in Delaware court, lawyers for California-based SourceAudio claim that Utopia owes the tech company over $37 million for failing to complete an agreed acquisition deal. (Utopia estimates that this will be settled in the next coming weeks.)
Following Friday’s announcement of more job losses, a spokesperson for Utopia said the company was “streamlining its organization to increase efficiency.” Despite the consolidation, Utopia will continue to develop its product offering, said the spokesperson, and its physical distribution business “remains a priority area.”
Read the memo in full below.
Dear colleagues,
2023 has been a year of transformation, optimization, and delivery. We have been shifting focus from hyper-growth to sustainable growth and profitability. We have taken the necessary, and sometimes difficult, decisions to get there. While we see the fruits of our actions taken so far – with more products on the market and increased sales traction – we need to further consolidate our research and development (R&D) organization. The main purpose for this consolidation is streamlining our operations to increase focus on delivering our market-ready products to the music industry.
Moving forward, Utopia R&D Stockholm will continue to be our main R&D hub. Through this concentration we will be able to build on the successes delivered through this entity with a leaner and more efficient setup. As part of this consolidation, we will close down two R&D entities, Utopia UK (R&D) Ltd, and Utopia R&D Tech Finland Oy. This will not impact our other 11 employing entities. Our Finnish and UK R&D offices represent a relatively small footprint in Utopia’s overall R&D teams and we have a very strong R&D office in Stockholm that will continue developing, maintaining, and improving our core products.
Our product offering and promise to deliver world class services to our customers also remains. However, we sadly have to say farewell to some very appreciated colleagues, who have greatly contributed to our mission through their hard work, as a result. I want to express my sincere apologies to those affected and would like to thank every one of you for your hard work – you have greatly contributed to our mission. I trust you to bid the employees who are leaving a heartfelt farewell – they deserve all the respect and support we can give. All impacted employees will of course be considered for any future openings.
I’m extremely proud of all the hard work you have put in so far, and continue to deliver. The output from this last six-week cycle was truly amazing – you keep showing impressive dedication, competence, and passion. I’m convinced that we are fully equipped to continue delivering superior services to the music industry through our current customer offerings; Distribution, Radio Monitoring, TrackNClaim, Enhance & Discover, HeartBeat, and Accelerate. While not taken lightly, consolidating our R&D entities is a necessary step to realize our long-term vision of Fair Pay for Every Play as it will enable us to more efficiently deliver new products and improve our existing services.
Mattias
LONDON — Swiss-based tech company Utopia Music is undertaking a fresh round of job cuts, eliminating around 15% of its global workforce, co-founder and interim chief executive Mattias Hjelmstedt said in a memo to staff on Monday.
Hjelmstedt said the cost-trimming measures follow a review of the organization’s business and form part of an ongoing “strategic shift” towards a focus on delivering financial services for labels, publishers and distributors. Billboard understands that around 100 jobs are being cut.
In the staff memo, which has been seen by Billboard, Hjelmstedt says that Utopia’s distribution companies are not affected by the staff cuts. They include Proper Music Group, the United Kingdom’s leading independent physical music distributor, which provides distribution services for 1,000-plus indie labels and service companies, and Cinram Novum, which provides warehouse, fulfilment and distribution services to a range of labels, including UMG, Sony Music Entertainment and [PIAS].
Monday’s announcement is the second round of layoffs to take place at Utopia in the past six months.
In November, the Zug, Switzerland-based tech company cut its workforce by around 20%, representing about 230 jobs. That was followed by a restructuring of Utopia’s business into two separate divisions: Music Services and Royalty Platform in December and the exit of former CEO Markku Mäkeläinen in January. Earlier this month, U.K.-based Roberto Neri announced that he too was leaving his position as CEO of Utopia’s Music Services division to join French music company Believe.
The start of this year has also seen Utopia, whose motto is “Fair pay for every play,” divest two of the 15 companies it acquired over the past two years during a frenetic buying spree. On Feb. 7, Utopia announced that it had sold U.S.-based music database platform ROSTR — which has a directory of artists, managers, booking agents and record labels — back to ROSTR’s founders for an undisclosed sum.
Last month, French music company Believe acquired U.K.-based publisher Sentric, which represents more than four million songs and over 400,000 songwriters in more than 200 territories, from Utopia in a deal worth €47 million ($51 million). Utopia owned Liverpool-based Sentric Music Group — which also has offices in London, Hamburg, New York and Los Angeles – for just over a year before selling it to Believe.
“Today’s market requires that companies that embarked on a hiring spree during ‘hyper growth’ now restructure,” wrote Hjelmstedt. “We are a company that is not afraid to adjust when necessary. That means we take active decisions, however hard they may be, to ensure we can deliver our vision to serve the music industry.”
Hjelmstedt went on to say that adjusting to these strategic changes “has been a big, but necessary undertaking” that has optimized the company’s client offering “and already seen an uplift in customers.”
Referencing recent reports by Scandinavian news outlet Breakit that some Utopia employees had not been paid and the company’s Swedish arm, Utopia R&D Tech, owes 8 million SEK ($770,000) to the Swedish tax authorities, the CEO said “all outstanding tax debts have been cleared” and legacy issues regarding staff payments were “in the process of being cleaned up.”
“We continue to actively work on this process to ensure that we never find ourselves in this position again,” said Hjelmstedt, adding that the company – which had a workforce of around 1,000 employees internationally prior to sale of Sentric – will soon share information on “commercial initiatives, deals, and sales strategies” that will drive future revenue growth.
Read the memo in full here:
Dear Utopians,
Since taking on additional responsibilities as your Executive Chairman, I’ve been committed to sharing the steps we must take for Utopia to become a profitable and sustainable business. The new leadership team and I have had to make some important, and sometimes very tough, decisions as part of this ongoing process. Today I need to share news of that nature.
Together, we’ve very carefully reviewed our organization against our refocused product and commercial roadmaps, and specific needs, and must share the unfortunate news that, as part of this strategic shift, we need to say goodbye to around 15% of our Utopian colleagues. Our distribution companies are not affected by this review.
Thomas and I created Utopia by combining two of our great loves – music and technology – and we’ve built it together with you. That’s why this is the most difficult decision we’ve had to make so far, and I fully appreciate that after these past few months this will be hard to read. If you are one of the affected individuals: Please know that this is in no way based on your individual performance – we hired you because we value you and you are great at what you do – this is about doing what is necessary to secure the future of the company. We’re truly sorry to see you go and feel both humbled and grateful for all the amazing work you have done for Utopia.
It’s been very hard to see how Utopia was treated last year and you already know how I feel about decisions taken that put us in a difficult situation. Additionally, like the rest of the tech industry, we’re facing challenges brought on by changed market conditions. We’ve seen several waves of redundancies from companies large and small – Meta, for example, recently announced its “year of efficiency” to cater to its long-term vision. Today’s market requires that companies that embarked on a hiring spree during “hyper growth” now restructure. The likes of Spotify, Microsoft, and PayPal (and so many others) now need to adapt to the new reality of focused sustainable growth – just like we have to at Utopia. We are a company that is not afraid to adjust when necessary. That means we take active decisions, however hard they may be, to ensure we can deliver our vision to serve the music industry with technology for processing royalties, distributing music, and facilitating Fair Pay for Every Play while reducing complexity for our customers.
Adjusting to these changes has been a big, but necessary undertaking. We’ve sharpened our strategic focus these past three months through targeted sales (ROSTR and Sentric) – bringing in further capital as an additional benefit – and we appointed a new, mature leadership team that’s equipped to move Utopia towards profitability. We have optimized our offering and already seen an uplift in customers – we have strong products on the market that we will continue to improve, a top-of-the-line platform, a world-class distribution arm that represents 98% of UK labels (including all majors), and a plan to first break even and then grow even further, sustainably. The legacy from last year is in the process of being cleaned up. All outstanding tax debts have been cleared, including our financial obligations in Sweden. We continue to actively work on this process to ensure that we never find ourselves in this position again. We’re humbled and grateful to all of you who stepped up to support this large, strategic shift, and have shown patience while we do so.
Soon we will share more information on commercial initiatives, deals, and sales strategies that will drive Utopia’s revenue growth. But for now, let’s allow ourselves time to reflect and give the great people that will unfortunately have to leave us a proper goodbye. Some colleagues will receive difficult news and some will lose teammates and friends, so please be there for them.
I want to express my sincere apologies to everyone affected. Utopia was built to be a high-impact company and we have attracted extremely talented people who we truly appreciate and respect. That’s why this decision is so hard to make. I know you will have a lot of questions, please know that more information on next steps will be provided by the P&C team shortly.
Take care of yourselves and each other,
Mattias
LONDON — In early February, Universal Music Group chairman/CEO Lucian Grainge drew a line in the sand between the traditional record business and financial companies entering the fray to tap into the global growth of streaming. “Our industry is entering a new chapter where we’re going to have to pick sides,” Grainge said at the Billboard Power 100 launch event in Hollywood. “Are we on the side of fintech [financial technology] and functional music, functional content? Or are we on the side of artistry and artists?”
Though Grainge didn’t name names, he could well have been talking about Utopia Music, a Zug, Switzerland-based tech company that delivers financial services for labels, publishers and distributors. Over the past two years, Utopia, whose motto is “Fair pay for every play,” has embarked on a frenetic buying spree of 15 companies, including music tech company Musimap; Lyric Financial, a Nashville-based provider of royalty-backed cash advances; and Proper Music Group, the United Kingdom’s leading independent physical music distributor, which provides distribution services for 1,000-plus indie labels and service companies.
Industry executives don’t quite know what to make of Utopia’s rapid growth, its direction or where exactly the company fits in today’s multifaceted global music business. It’s one of several fintech companies, many backed by venture capitalists, that have penetrated the music business to varying degrees amid the streaming boom. “At its core, Utopia is a royalty tech company,” co-founder and executive chairman Mattias Hjelmstedt tells Billboard in a rare interview. “It’s about fixing the many data gaps in the industry.”
Hjelmstedt says he understands and even agrees with Grainge’s opposition to “pure fintech” companies that “go in and try to optimize [their] revenue versus the rest of the industry.” But that, he insists, is not what Utopia is about. His company uses technology — leveraging what has been described as “a database of more than 213 billion global data points” — to better capture royalties and process them accurately, faster and with greater transparency. That, in turn, will “help all facets of the industry earn more money,” not just Utopia’s slice of it, he says.
“We’re on the side of anyone who owns the copyright, which is a creator, which is an artist, which is also a Universal [Music Group] or a copyright fund or a publisher,” he says. “I don’t think there is a mismatch there [between fintech and artists]. It is actually fully aligned for me to have a clear path from usage to creator.”
Utopia is hardly alone in pitching ways to use tech to give artists more control over their music royalties than they’ve traditionally had with label deals. Hifi, a fintech with backers that include industry executives like Quincy Jones and Capitol Records chair/CEO Michelle Jubelirer — as well as artists Diplo and G-Eazy — is launching an “enhanced royalties acceleration service” that promises to pay artists advances based on predicted streaming royalties. Los Angeles-based beatBread offers funding for existing music catalogs and employs artificial intelligence to help artists secure advances of up to $1 million for unreleased music. And Brazilian fintech company Hurst Capital says it has set up a “hyper-specialized team” to manage the royalties of catalogs it has acquired from sertanejo (Brazilian pop-country) stars like Gusttavo Lima and the late Marília Mendonça.
Hjelmstedt is a Swedish serial entrepreneur known for founding gaming platform Electronic Sports Network, which Electronic Arts acquired in 2012, and co-founding video-on-demand platform Voddler, which filed for bankruptcy in 2018. He co-founded Utopia in 2016 with Thomas Gullberg, basing it in the town of Zug, where around 60 of the company’s staff of 1,000 are based.
Details about Utopia’s finances and funding remain opaque. The company’s only publicly listed investors are Switzerland-based investment firms CV VC and FiveT Fintech (formerly Avaloq Ventures). Hjelmstedt says the firms “are by far not among the largest investors” but declined to reveal any others. Utopia, which he says generates over 100 million euros ($107 million) in revenue a year, recently completed an investment round, but Hjelmstedt declined to discuss figures or what the capital will be used for.
Lately, the company has been characterized by change. In November, Utopia cut its workforce by around 20%, or about 230 jobs, according to a company representative. Hjelmstedt says the job cuts resulted from the global economic downturn coupled with the company’s goal of achieving sustainable growth. A month later, in December, Utopia restructured its business into two separate divisions: Music Services and Royalty Platform. Then in January, Utopia reshuffled its senior leadership, with former CEO Markku Mäkeläinen exiting the company and Hjelmstedt taking over as interim chief executive. (U.K.-based Roberto Neri is CEO of the Music Services division.)
As part of the reorganization, Utopia announced on Feb. 7 that it had sold U.S.-based music database platform ROSTR — which has a directory of artists, managers, booking agents and record labels — back to ROSTR’s founders for an undisclosed sum. Utopia purchased the company in December 2021 to strengthen its direct ties with the artist community. But Hjelmstedt says Utopia will now primarily focus on delivering financial services. He declined to comment on whether there will be further divestments or acquisitions this year, claiming the company will reveal more about future plans, including new product launches, in the coming months.
Utopia’s music services division is headed by U.K.-based former Downtown executive Roberto Neri and includes the acquired companies Proper, Absolute Label Services, Liverpool-based publisher Sentric Music Group and Cinram Novum, one of the U.K.’s leading physical home entertainment suppliers. (Cinram Novum provides warehouse, fulfillment and distribution services to labels, including UMG, Sony Music Entertainment and [PIAS].)
Utopia’s royalty platform arm, which Hjelmstedt oversees, looks after the company’s financial technology services, data operations, copyright and royalty processing.
Hjelmstedt declines to comment on whether dividing Utopia into two separate divisions signals an intention to make the split between distributor and royalty platform permanent. He rejects speculation that Utopia is a tech scale-up looking to capitalize on the growth of the music industry rather than to build a sustainable business. The company’s myriad acquisitions, he says, were made “to understand different parts of the industry better, so we can serve them better with the data.” Despite acquiring a significant chunk of the U.K. music distribution business, he says, it was “never the idea of Utopia to be a distributor.”
“We will never be a collecting society or a [performing rights organization],” says Hjelmstedt. “We will never sell data and we will not take investments from a large strategic player in the industry, and by doing so, we can safeguard the core of what we stand for.”