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Source: NurPhoto / Getty / TikTok
TikTok’s run in the US over? The social media platform is trying its best to remain on smartphones in the States, but the US Government is working really hard to end its stranglehold on social media content creators.
Spotted on The Verge, TikTok is relying on its users to contact their local congress members as a bill calling for the app’s ban gains support in Congress.
The social media platform sent out a push notification warning users about the ban, claiming the government is trying to strip their constitutional rights from them.
Per The Verge:
TikTok sent users in the US a push notification on Wednesday, warning that “Congress is planning a total ban of TikTok” that would “[strip] 170 million Americans of their Constitutional right to free expression.”
The page says that a ban would “damage millions of businesses, destroy the livelihoods of countless creators across the country, and deny artists an audience.” The alert includes a way for users to find their representative and call their office.
The notification comes shortly after the White House expressed support for a bipartisan bill directed at TikTok, which is owned by the Chinese company ByteDance.
The bill — called the Protecting Americans from Foreign Adversary Controlled Applications Act — is in response to the perceived national security risks of TikTok, particularly around how the company collects user data.
The bill would require that TikTok break off from ByteDance or risk being removed from app stores in the US.
The Irony
The White House’s support for the bill is ironic due to President Biden’s presence on the platform under the handle @BidenHQ.
Congress has been trying for years to ban the app, with some states successfully banning the app from government devices, and Montana became the first state to ban it successfully.
A judge put a halt on the ban, which is the subject of numerous court challenges. If the government is successful in passing the ban, the American Civil Liberties Union is already pointing out that it will be a violation of the First Amendment.
TikTok has been having a rough year, with UMG (Universal Music Group) pulling music off the platform after both entities did not extend their licensing agreement.
It sounds like TikTok is in danger. There’s always Instagram Reels. Just saying.
There are twin $10 billion milestones served up in the RIAA’s 2022 year-end report on U.S. recorded music revenues: paid subscription streaming revenue reached $10.2 billion over the course of the year; and industry revenues at wholesale reached $10.3 billion, the first time either of those markers have been crossed, the trade body reports.
Those are two headline numbers of the annual report, wherein U.S. recorded music revenues grew 6.1% at retail, from $15.0 billion in 2021 to $15.9 billion in 2022. That marks the seventh straight year of growth for the business, though the percentage of that bump is the lowest since 2015 (+0.9%), the first year that retail revenues began to rise from the industry’s 2014 nadir. (The growth that year was so small, around $65 million, that it was essentially flat for all intents and purposes.) In fact, 2022 is the only year during that time period when growth has not exceeded double digits other than 2020, when a first COVID-impacted year of uncertainty still saw a 9.2% rise in revenue.
Streaming, unsurprisingly, made up the bulk of the industry’s revenues — 84%, up a tick from 83% in 2021, adding up to $13.3 billion in 2022, up 7% from $12.4 billion the year before. Within that, the aforementioned paid streaming chunk was the largest, accounting for 77% of that total for 8% year-over-year growth, and in and of itself making up just shy of 2/3s of the industry’s overall revenues; of the overall paid streaming number, so-called “limited-tier” subscription streaming — including the likes of Amazon Prime, Pandora Plus, Peloton and other fitness or restricted streaming options — grew 18% to surpass $1 billion, coming in at $1.1 billion overall. And ad-supported streaming — like YouTube, Spotify’s free tier or revenues from TikTok — moved up 6% to $1.8 billion, making up 11% of all revenues for the year.
The average number of paid subscriptions in the U.S., meanwhile, reached 92 million, up 9.6% from the 84 million that existed in 2021. (The RIAA notes that this does not include limited-tier subscriptions, and counts “multi-user plans” as one subscription. The overall paid streaming figure of $10.2 billion includes limited-tier.) That growth, while significant given that it is higher than overall revenue growth, is down in both actual numbers and percentage growth for 2021, as was the revenue growth gleaned from paid subs, suggesting that while there’s still room to go higher and records continue to get broken, there may be a slowdown in subscriptions in the future.
Outside of those streaming figures, digital and customized radio revenue — paid out by services such as SiriusXM — inched up 2% YoY, even as SoundExchange payouts declined 3% to $959 million; those other ad-supported platforms such as SiriusXM and other internet radio services grew 28% in revenue during the year, contributing $261 million to the overall pie. That ends a few straight years of growth from SoundExchange distributions, though the overall figure of $1.2 billion from digital and customized radio in general has remained relatively flat for the past several years.
Also within the digital realm, downloads continued their stumble down the proverbial cliff, dropping 20% across the board — both for tracks and for digital albums — to total $495 million in revenue ($242 million for tracks, $214 million for albums). The RIAA notes that in 2012, digital downloads made up 43% of the overall industry’s revenue; in 2022, that number was just 3%. Factoring other formats, total digital revenue was $13.8 billion, up 6.0% from 2021, or 87% of the total business.
For the first time since 1987, vinyl LP units outsold the number of CDs, 41.3 million to 33.4 million (vinyl overtook CDs in revenue in 2020), as its year-over-year growth streak stretches to 16 years — old enough to drive. Total physical revenue was up 4% in 2022 to $1.7 billion, of which $1.2 billion came from vinyl — up 17% YoY, making up 71% of physical revenues. CD revenue, meanwhile, continued to decline despite the one-time pandemic boost of a few years ago, down 18% to $483 million in 2022. Synch revenue also grew, up 24.8% to $382.5 million.
“2022 was an impressive year of sustained ‘growth-over-growth’ more than a decade after streaming’s explosion onto the music scene,” RIAA chairman/CEO Mitch Glazier said in a statement accompanying the report. “Continuing that long run, subscription streaming revenues now make up two-thirds of the market with a robust record high $13.3 billion. This long and ongoing arc of success has only been possible thanks to the determined and creative work of record companies fighting to build a healthy streaming economy where artists and rightsholders get paid wherever and whenever their work is used.”
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