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Ahead of the United Nations Climate Change Conference starting tomorrow (Nov. 3) in Dubai, Sony Music, Universal Music Group and Warner Music Group have announced the creation of the Music Industry Climate Collective (MICC). This alliance will work to address the challenges and changes in the global climate and how they relate to the music industry.
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The MICC’s first initiative will be offering comprehensive sectoral guidance for measuring scope 3 greenhouse gas emissions, defined as “emissions that are not produced by the company itself and are not the result of activities from assets owned or controlled by them, but by those that it’s indirectly responsible for up and down its value chain.”
For the music sector, the vast majority of greenhouse gas (GHG) emissions are in scope 3.
MICC’s members have already worked with scientific experts on their first draft of the sectoral guidance, which will be made available to industry participants. MICC’s members have also initiated calls for wider industry input through an advisory council composed of independent record labels, value chain partners, and climate experts. The guidance will be further developed through an inclusive, multi-stakeholder process.
The American Association of Independent Music, a non-profit trade organization representing more than 600 independently owned U.S. record labels, will serve as an advisor to the MICC. A2IM will assist in myriad ways, initially with recommendations on how best to include small-to-medium-sized businesses in this initiative.
“This initiative demonstrates what can be achieved when music leaders come together with a shared vision and commitment to sustainability,” the MICC’s founding members say in a group statement. “We are proud to collaborate to amplify environmental stewardship and offer practical recommendations and strategies tailored to the unique needs of music companies, regardless of their size or scale of operations.
“Together, we must continue to make progress on this vital priority,” the statement continues. “We welcome all to join us in reducing our industry’s carbon footprint by working together to ensure an environmentally responsible future for music and our planet.”
2023 is on track to be the hottest year on record, with many concerts and festivals affected by climate change since the start of the year.
Universal Music Group (UMG) wants a federal judge to immediately block artificial intelligence company Anthropic PBC from using copyrighted music to train future AI models, warning that the “damage will be done” by the time the case is over.
A month after UMG sued Anthropic for infringement over its use of copyrighted music to train its AI models, the music giant on Thursday demanded a preliminary injunction that will prohibit the AI firm from continuing to use its songs while the case plays out in court.
The music giant warned that denying its request would allow Anthropic “to continue using the Works as inputs, this time to train a more-powerful Claude, magnifying the already-massive harm to Publishers and songwriters.”
“Anthropic must not be allowed to flout copyright law,” UMG’s lawyers wrote. “If the Court waits until this litigation ends to address what is already clear—that Anthropic is improperly using Publishers’ copyrighted works—then the damage will be done.”
“Anthropic has already usurped Publishers’ and songwriters’ control over the use of their works, denied them credit, and jeopardized their reputations,” the company wrote. “If unchecked, Anthropic’s wanton copying will also irreversibly harm the licensing market for lyrics, Publishers’ relationships with licensees, and their goodwill with the songwriters they represent.”
UMG filed its lawsuit Oct 18, marking the first major case in what is expected to be a key legal battle over the future of AI music. Joined by Concord Music Group, ABKCO and other music companies, UMG claims that Anthropic – valued at $4.1 billion earlier this year — is violating copyrights en masse by using songs without authorization to teach its AI models learn how to spit out new lyrics.
“In the process of building and operating AI models, Anthropic unlawfully copies and disseminates vast amounts of copyrighted works,” lawyers for the music companies wrote. “Publishers embrace innovation and recognize the great promise of AI when used ethically and responsibly. But Anthropic violates these principles on a systematic and widespread basis.”
AI models like the popular ChatGPT are “trained” to produce new content by feeding them vast quantities of existing works known as “inputs.” Whether doing so infringes the copyrights to that underlying material is something of an existential question for the booming sector, since depriving AI models of new inputs could limit their abilities. Content owners in many sectors – including book authors, comedians and visual artists – have all filed similar lawsuits over training.
Anthropic and other AI firms believe that such training is protected by copyright’s fair use doctrine — an important rule that allows people to reuse protected works without breaking the law. In a filing at the Copyright Office last month, Anthropic previewed how it might make such argument in UMG’s lawsuit.
“The copying is merely an intermediate step, extracting unprotectable elements about the entire corpus of works, in order to create new outputs,” the company wrote in that filing. “This sort of transformative use has been recognized as lawful in the past and should continue to be considered lawful in this case.”
But in Thursday’s motion for the injunction, UMG and the music companies sharply disputed such a notion, saying plainly: “Anthropic’s infringement is not fair use”
“Anthropic … may argue that generative AI companies can facilitate immense value to society and should be excused from complying with copyright law to foster their rapid growth,” UMG wrote. “Undisputedly, Anthropic will be a more valuable company if it can avoid paying for the content on which it admittedly relies, but that should hardly compel the Court to provide it a get-out-of-jail-free card for its wholesale theft of copyrighted content.”
A spokesperson for Anthropic did not immediately return a request for comment on Friday.
SINGAPORE — BandLab Technologies has pledged to engage responsibly and ethically with AI, part of a “strategic collaboration” with Universal Music Group.
Announced today (Oct. 18), Singapore-based BandLab becomes the first music creation platform to throw its support behind the Human Artistry Campaign (HAC), a global coalition devoted to ensuring fair and safe play with AI technologies.
“As the digital landscape of music continues to evolve,” reads a joint statement, “this collaboration is designed to be a beacon of innovation and ethical practice in the industry and heralds a new era where artists are supported and celebrated at every stage of their creative journey.”
Led by CEO Meng Ru Kuok, BandLab Technologies operates the largest social music creation platform, BandLab. Among the service’s breakouts is Houston artist d4vd (pronounced “David”), who, in July 2022 as a 17-year-old, released “Romantic Homicide,” a track he had made using BandLab. After going viral on TikTok, the song entered the Billboard Hot 100 (peaking at No. 45) as d4vd signed to Darkroom/Interscope. He’s one of a growing number of BandLab users who’ve developed deeper ties with UMG.
“We welcome BandLab’s commitment to an ethical approach to AI through their accessible technology, tools and platform,” comments Lucian Grainge, chairman & CEO, Universal Music Group, in a statement. “We are excited to add BandLab Technologies to a growing list of UMG partners whose responsible and innovative AI will benefit the creative community.”
Further to Grainge’s comments, Michael Nash, executive VP and chief digital officer at UMG, points to an expanding relationship with BandLab, noting “they are an excellent partner that is compelling for us on multiple fronts.”
BandLab Technologies’ assets are grouped under the holding company of Caldecott Music Group, for which Meng serves as CEO and founder. ““BandLab Technologies and our wider Caldecott Music Group network is steadfast in its respect for artists’ rights,” he comments in a statement, “and the infinite potential of AI in music creation and we believe our millions of users around the world share in this commitment and excitement.”
Meng showed his support in August at Ai4, an AI conference in Las Vegas, by way of the presentation “Augmenting the Artist: How AI is Redefining Music Creation and Innovation.” During that session, he discussed the importance of ethical AI training and development and showcased the company’s AI music idea generator tool SongStarter.
New technologies promise “unbelievable possibilities to break down more barriers for creators,” he notes, but “it’s essential that artists’ and songwriters’ rights be fully respected and protected to give these future generations a chance of success.”
The Human Artistry Campaign was announced during South by Southwest in March along with a series of seven key principles for protecting artists in the age of AI. More than 150 industry organizations and businesses have signed up.
UMG’s AI collaboration with BandLab follows separate arrangements forged with Endel and YouTube.
This “first of its kind” strategic partnership with BandLab Technologies, say reps for UMG, align the “two organizations to promote responsible AI practices and pro-creator standards, as well as enabling new opportunities for artists.”
Universal Music Group announced a new wellness app and a partnership with Ariana Huffington‘s Thrive Global on Tuesday during its first-ever Music + Health conference. Held at the One Hotel in West Hollywood, the event featured keynote remarks from Huffington and UMG chairman and CEO Sir Lucian Grainge, plus panels and conversations deep-diving the therapeutic and medical benefits of music.
During the event, UMG said it is working on a forthcoming, music-centric wellness app called Sollos that will deploy “cognitive science and proprietary audio technology to support focus.” As Music Business Worldwide spotted, the label group submitted a trademark application for the brand in late August, however no additional information on the app has been released.
UMG also announced a new partnership with Thrive Global that will see UMG become the exclusive music partner for their Thrive Reset stress management tool. Huffington launched Thrive in 2016 as part of her years-long campaign to stamp out “burnout” and to help companies improve the well-being of workers through science-based actions. The Thrive Reset app uses music and breathing exercises to help users reduce stress in 60-second bursts.
“Universal’s catalog will make Thrive Resets more engaging, personalized and joyful to drive even greater behavior change through our platform, helping people reduce stress and connect each day with what they love about their lives,” said Huffington, who famously installed “sleep pods” — in rooms with names like Napquest — while leading The Huffington Post. “As we learned today from neuroscientists, historians, doctors and entrepreneurs, we’re just getting started with all of the ways we can leverage music, both for preventive health and to augment medical treatment, and I am looking forward to using today’s conference to accelerate this growing movement of music and health.”
On the licensing front, UMG announced it would provide selections from its vast catalog to digital therapeutic company soundBrilliance for use in closed clinical trials. According to the label, these trials will use music, psychology & measurement techniques “to create tools & exercises which empower people to better self-manage the fundamentals of health.”
The day featured a Zoom chat with music producer Rick Rubin on the topics of creativity, music and wellbeing, plus panel discussions featuring Dr. Lisa Miller, Dr. Daniel Levitin, Dr. Assal Habibi, Jaron Lanier and neurosurgeon and scholar Dr. Ali Rezai, as well as a presentation from MedRhythms co-founder and CEO Brian Harris. The day ended with a conversation on mental health between Grainge, Huffington and Selena Gomez.
There were also performances by Republic Records’ artist Chelsea Cutler and Decca Records’ Chad Lawson, plus panel appearances from UMG partners including Apple Fitness +, Endel, Music Care, Universal Production Music, Thrive Reset and a Havas Health panel that looked at music’s power to help end the health equity crisis.
“Throughout my life, I have experienced countless examples of how music can change people’s mood, comfort them in times of emotional crisis, or even help them physically,” Grainge said. “At Universal, I wanted this powerful relationship between music and health to not simply be a series of anecdotal observations, I want it to be a key component of our strategy, so we can really put music to work in ways it has never been used before. As a company, we are fundamentally rooted in the belief that music is a powerful force for good, and now we have the science and technology—with AI and therapeutics and more— to help accelerate these developments. It really is one of the most interesting and exciting new frontiers for music.”
At 50, hip-hop is “as fresh, in demand and modern as ever,” declared Frank Briegmann, chairman and CEO of Universal Music Central Europe and Deutsche Grammophon. He said this to open the Sept. 7 event Universal Inside, the annual label showcase that this year was “Dedicated to hip-hop” in honor of the genre’s 50th anniversary. Example No. 1 was the night’s first performance, from Kontra K, a German rapper who performed “Für die Himmel durch die Hölle” (For Heaven through Hell) and “Summertime,” a No. 1 hit that samples Lana Del Rey’s “Summertime Sadness.”
German-language rap, the very concept of which would have been hard to imagine in the 1970s Bronx, is now the country’s most popular genre.
After the rapper badmómzjay performed, Briegmann spoke about the vitality of hip-hop, as well as the state of the music business in Germany. To mark hip-hop’s anniversary, Briegmann announced that Universal will release the collection Hip-Hop At Fifty (50 Jahre Hip-Hop), plus reissue classic albums like LL Cool J’s Radio and Eazy-E‘s Eazy-Duz-It, and put out vinyl box sets dedicated to Eric B. & Rakim and Public Enemy. At this point, of course, Universal Germany also has its own roster of Deutschrap stars, including Kontra K, badmómzjay, Sido, Luciano, Chapo102 and DJ Desue — all of whom performed later in the evening.
Briegmann also spoke about the more technical parts of the business, including the idea that there are more places than ever where labels can connect artists with fans – including smart automotive audio systems, fitness machines and metaverse platforms.
“We have gone from being labels to architects and builders of these integrated worlds,” he said. “Together with our artists, we create experiences that go far beyond pure audio consumption.”
One will be Universal’s “YOUniverse,” an interactive platform developed by Universal Music Central Europe that does not seem to exist yet in the U.S.
The music industry’s potential could still be limited, Briegmann said. He spoke about how the “value gap,” which labels and industry groups once invoked to point out that user-upload platforms like YouTube paid less than Spotify and Apple Music, still applied to short-form-video platforms. In the case of YouTube, he said, negotiations eventually led to fairer pay-outs – and he was hopeful the same would happen with these newcomers.
Briegmann also spoke about how artificial intelligence would affect the music business, including Universal’s recent deal with YouTube to develop AI technologies and protect artists from their misuse. The new technology is here to stay, and “we are united by the desire to view and develop AI tools from an artist’s perspective,” Briegmann said. “At the heart of our shared vision is the goal to build a safe, responsible and profitable ecosystem for music and video content.”
Universal Music Group is in the early stages of talks with Google about licensing artists’ voices for songs created by artificial intelligence, according to The Financial Times. Warner Music Group has also discussed this possibility, The Financial Times reported.
Advances in artificial-intelligence-driven technology have made it relatively easy for a producer sitting at home to create a song involving a convincing facsimile of a superstar’s voice — without that artist’s permission. Hip-hop super-fans have been using the technology to flesh out unfinished leaks of songs from their favorite rappers.
One track in particular grabbed the industry’s attention in March: “Heart On My Sleeve,” which masqueraded as a new collaboration between Drake and the Weeknd. At the time, a Universal Music spokesperson issued a statement saying that “stakeholders in the music ecosystem” have to choose “which side of history… to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation.”
“In our conversations with the labels, we heard that the artists are really pissed about this stuff,” Geraldo Ramos, co-founder and CEO of the music technology company Moises, told Billboard recently. (Moises has developed its own AI-driven voice-cloning technology, along with the technology to detect whether a song clones someone else’s voice.) “How do you protect that artist if you’re a label?” added Matt Henninger, Moises’ vp of sales and business development.
The answer is probably licensing: Develop a system in which artists who are fine with having their voices cloned clear those rights — in exchange for some sort of compensation — while those acts who are uncomfortable with being replicated by technology can opt out. Just as there is a legal framework in place that allows producers to sample 1970s soul, for example, by clearing both the master and publishing rights, in theory there could be some sort of framework through which producers obtain permission to clone a superstar’s voice.
AI-driven technology could “enable fans to pay their heroes the ultimate compliment through a new level of user-driven content,” Warner CEO Robert Kyncl told financial analysts this week. (“There are some [artists] that may not like it,” he continued, “and that’s totally fine.”)
On the same investor call, Kyncl also singled out “one of the first official and professionally AI-generated songs featuring a deceased artist, which came through our ADA Latin division:” A new Pedro Capmany track featuring AI-generated vocals from his father Jose, who died in 2001. “After analyzing hundreds of hours of interviews, acappellas, recorded songs, and live performances from Jose’s career, every nuance and pattern of his voice was modeled using AI and machine learning,” Kyncl explained.
After the music industry’s initial wave of alarm about AI, the conversation has shifted, according to Henninger. With widely accessible voice-cloning technology available, labels can’t really stop civilians from making fake songs accurately mimicking their artists’ vocals. But maybe there’s a way they can make money from all the replicants.
Henninger is starting to hearing different questions around the music industry. “How can [AI] be additive?” he asks. “How can it help revenue? How can it build someone’s brand?”
Reps for Universal and Warner did not respond to requests for comment.
Universal Music Group (UMG) is starting to see the fruit of higher prices and new deals with streaming platforms. The company’s recorded music division saw its subscription revenue climb 10.6% year-over-year (up 13% at constant currency) due in part to price increases at “certain platforms,” the company said in its second quarter earnings release on […]
Universal Music Group general counsel/executive vp of business and legal affairs, Jeffery Harleston, spoke as a witness in a Senate Judiciary Committee hearing on AI and copyright on Wednesday (July 12) to represent the music industry. In his remarks, the executive called for a “federal right of publicity” — the state-by-state right that protects artists’ likenesses, names, and voices — as well as for “visibility into AI training data” and for “AI-generated content to be labeled as such.”
Harleston was joined by other witnesses including Karla Ortiz, a conceptual artist and illustrator who is waging a class action lawsuit against Stability AI; Matthew Sag, professor of artificial intelligence at Emory University School of Law; Dana Rao, executive vp/general counsel at Adobe; and Ben Brooks, head of public policy at Stability AI.
“I’d like to make four key points to you today,” Harleston began. “First, copyright, artists, and human creativity must be protected. Art and human creativity are central to our identity.” He clarified that AI is not necessarily always an enemy to artists, and can be used in “service” to them as well. “If I leave you with one message today, it is this: AI in the service of artists and creativity can be a very, very good thing. But AI that uses, or, worse yet, appropriates the work of these artists and creators and their creative expression, their name, their image, their likeness, their voice, without authorization, without consent, simply is not a good thing,” he said.
Second, he noted the challenges that generative AI poses to copyright. In written testimony, he noted the concern of “AI-generated music being used to generate fraudulent plays on streaming services, siphoning income from human creators.” And while testifying at the hearing, he added, “At Universal, we are the stewards of tens of thousands, if not hundreds of thousands, of copyrighted creative works from our songwriters and artists, and they’ve entrusted us to honor, value and protect them. Today, they are being used to train generative AI systems without authorization. This irresponsible AI is violative of copyright law and completely unnecessary.”
Training is one of the most contentious areas of generative AI for the music industry. In order to get an AI model to learn how to generate a human voice, a drum beat or lyrics, the AI model will train itself on up to billions of data points. Often this data contains copyrighted material, like sound recordings, without the owner’s knowledge or compensation. And while many believe this should be considered a form of copyright infringement, the legality of using copyrighted works as training data is still being determined in the United States and other countries.
The topic is also the source of Ortiz’s class action lawsuit against Stability AI. Her complaint, filed in California federal court along with two other visual artists, alleges that the “new” images generated by Stability AI’s Stable Diffusion model used their art “without the consent of the artists and without compensating any of those artists,” which they feel makes any resulting generation from the AI model a “derivative work.”
In his spoken testimony, Harleston pointed to today’s “robust digital marketplace” — including social media sites, apps and more — in which “thousands of responsible companies properly obtained the rights they need to operate. There is no reason that the same rules should not apply equally to AI companies.”
Third, he reiterated that “AI can be used responsibly…just like other technologies before.” Among his examples of positive uses of AI, he pointed to Lee Hyun [aka MIDNATT], a K-pop artist distributed by UMG who used generative AI to simultaneously release the same single in six languages using his voice on the same day. “The generative AI tool extended the artist’s creative intent and expression with his consent to new markets and fans instantly,” Harleston said. “In this case, consent is the key,” he continued, echoing Ortiz’s complaint.
While making his final point, Harleston urged Congress to act in several ways — including by enacting a federal right of publicity. Currently, rights of publicity vary widely state by state, and many states’ versions include limitations, including less protection for some artists after their deaths.
The shortcomings of this state-by-state system were highlighted when an anonymous internet user called Ghostwriter posted a song — apparently using AI to mimic the voices of Drake and The Weeknd –called “Heart On My Sleeve.” The track’s uncanny rendering of the two major stars immediately went viral, urging the music business to confront the new, fast-developing concern of AI voice impersonation.
A month later, sources told Billboard that the three major label groups — UMG, Warner Music Group and Sony Music — have been in talks with the big music streaming services to allow them to cite “right of publicity” violations as a reason to take down songs with AI vocals. Removing songs based on right of publicity violations is not required by law, so the streamers’ reception to the idea appears to be voluntary.
“Deep fakes, and/or unauthorized recordings or visuals of artists generated by AI, can lead to consumer confusion, unfair competition against the artists that actually were the original creator, market dilution and damage to the artists’ reputation or potentially irreparably harming their career. An artist’s voice is often the most valuable part of their livelihood and public persona. And to steal it, no matter the means, is wrong,” said Harleston.
In his written testimony, Harleston went deeper, stating UMG’s position that “AI generated, mimicked vocals trained on vocal recordings from our copyrighted recordings go beyond Right of Publicity violations… copyright law has clearly been violated.” Many AI voice uses circulating the internet involve users mashing up one previously released song topped with a different artist’s voice. These types of uses, Harleston wrote, mean “there are likely multiple infringements occurring.”
Harleston added that “visibility into AI training data is also needed. If the data on AI training is not transparent, the potential for a healthy marketplace will be stymied as information on infringing content will be largely inaccessible to individual creators.”
Another witness at the hearing raised the idea of an “opt-out” system so that artists who do not wish to be part of an AI’s training data set will have the option of removing themselves. Already, Spawning, a music-tech start-up, has launched a website to put this possible remedy into practice for visual art. Called “HaveIBeenTrained.com,’ the service helps creators opt-out of training data sets commonly used by an array of AI companies, including Stability AI, which previously agreed to honor the HaveIBeenTrained.com opt-outs.
Harleston, however, said he did not believe opt-outs are enough. “It will be hard to opt out if you don’t know what’s been opted in,” he said. Spawning co-founder Mat Dryhurst previously told Billboard that HaveIBeenTrained.com is working on an opt-in tool, though this product has yet to be released.
Finally, Harleston urged Congress to label AI-generated content. “Consumers deserve to know exactly what they’re getting,” he said.
Vinyl Me, Please, the ebullient record of the month club (and pressing plant) based in Denver, hired creative veterans Rob Jones and Alan Hynes to add some rocket fuel to VMP’s product line. In their new roles (Jones as executive creative director and Hynes as senior creative director), the duo will help guide VMP’s artistic direction and work alongside existing creatives on custom record packaging designs for releases. They’ll also work with studios and composers to bring movie scores to vinyl as part of its new Soundtracks offering, beginning with a new pressing of Dave Grusin’s score for The Goonies later this summer. Jones joins VMP after a successful couple of decades as co-founder of Mondo, the maker of pop culture collectibles (including vinyl records and posters) that was acquired by Funko last year. Hynes also arrives from Mondo, where he played an integral role in its design department for years — creating original record packaging for films like Fight Club, Eyes Wide Shut and others.
“Bringing joy to people through tangible, transcendent experiences with music is what VMP is about and what we’re always striving to offer our customers,” said Cam Schaefer, CEO of VMP. “The addition of Rob and Alan to the team takes us to the moon creatively and fills out a 1992 Olympic Dream Team of art and design. Their experience, mind-bending creativity, and passion for exploration will allow them to make a deep impact within VMP and help us to elevate and expand our product line for customers. We’re lucky to have them.”
Liliahn Majeed exited her post as Universal Music Group‘s first global chief diversity, inclusion and belonging officer for a similar DEI role at L’Oréal. During her three years at UMG, Majeed led a team focused on boosting the label giant’s inclusion and equity efforts, and she notably co-chaired one of the committees of UMG’s high profile “Task Force for Meaningful Change.” Before Majeed traded the globe’s No. 1 music company for the No. 1 beauty firm, she held senior marketing and diversity roles at the NBA and earlier, at Frito-Lay. Majeed moves into the chief diversity, equity and inclusion officer, North America role at L’Oréal following the retirement of Angela Guy.
Warner Music Latina appointed Andrés Shaq as A&R director. He’ll be based in Miami and report to Hector Ruben Rivera, senior vice president and head of A&R Latin Music. Shaq was previously senior A&R manager at Warner Music Colombia, where he spent three years and played a key role in the careers of artists like Piso 21, Mike Bahía and Blessd. He also signed notable Colombian producers such as ICON, DJ MAFF, and SOG. “Colombia and the Andean region have an abundance of incredible talent waiting to be discovered. I’m fully committed to discovering and fostering future Latin superstars,” said Shaq. –Leila Cobo
Sony Pictures Television tapped Palash Ahmed to lead new efforts to develop more music-connected projects at the studio. As head of music development — a newly created role — Ahmed will work with studio president of international production Wayne Garvie on synergistic pairings with obvious partners (Sony Music’s recorded music and publishing divisions), as well as with non-Sony artists and labels. In announcing Ahmed’s new role, studio chairman Ravi Ahuja said film and TV content with a music tie-in “comes with a built-in, highly engaged fanbase, and we are excited to begin leaning in to opportunities to develop projects with musical artist connections.” Ahmed, who is based in Los Angeles, joined Sony Pictures Entertainment in 2017 and most recently held the title of senior vp of corporate development.
Tim McGraw‘s management and marketing company, EM.Co, appointed Doug Phillips as vp of marketing and digital. Phillips has previously worked at companies including Q Prime South, Universal Music Group and Sony Music Nashville. Concurrently, EM.Co vice president Brian Kaplan joins McGraw’s media venture Down Home as co-founder and chief strategy officer. Down Home launched earlier this year with partners Skydance and social content studio Shareability. –Jessica Nicholson
Faryal Khan-Thompson joined Downtown-owned music distributor CD Baby as senior vice president of marketing and community engagement, responsible for strategy around the disciplines in her job title, as well as branding initiatives, artist education efforts and growing the company internationally. The NYC-based Khan-Thompson was previously vp of international at TuneCore. “I am committed to building on the great work that has been done and positioning CD Baby as the leading provider of music distribution services for independent artists,” she said. CD Baby recently made headlines by sunsetting most of its physical distribution business — namely, that it will no longer warehouse or distribute the CDs that it makes for artists.
ICYMI: Big Machine Music elevated Mike Molinar to president of the publishing company.
Justin Chacona was named vice president of brand & marketing at Stockholm-based production music company Epidemic Sound, where he’ll lead a team of 40-plus staffers working on marketing and PR initiatives, social media strategy and consumer relations as the company eyes expansion into new markets. Launched in 2009, Epidemic offers a catalog of restriction-free music for use in videos, podcasts and other content. Chacona joins from Polar Electro where he’s been group chief marketing officer since 2020. Earlier in his career, Chacona worked at Rovio Entertainment, where he led marketing efforts surrounding the video game developer’s hit movie for Angry Birds. Chacona’s appointment follows the hiring of Rob Bullough as global brand director earlier this year.
Vickie Nauman was appointed to the advisory board of Interstellar Music Services, a specialist digital rights management company. Based in Los Angeles, Nauman is the founder and CEO of music and tech consultancy CrossBorderWorks and before that held executive roles at 7digital and Sonos. Interstellar, which launched in January, works to maximize the collection of royalties via a suite of services that includes digital distribution, brand partnerships, metadata cleaning, neighboring rights, publishing administration and detailed analysis/reporting. “The Company sits right at the intersection of music and innovation,” said Nauman, “so I hope that it will benefit from my experience as it enters its next phase of growth.”
Youth-focused social media platform Zigazoo hired Joe Kelley as director of music partnerships. In his new role, Kelley will lead outreach efforts with the music industry at large as the short video app looks to build on the recent launch of its product for kids 13 and up. Kelley had plenty of experience connecting with music acts during his four years as Billboard‘s head of artist relations — booking talent for a wide swath of events and other branded franchises. After leaving Billboard, Kelley worked as an artist manager and, more recently, as head of artist partnerships at music impact events platform WithOthers.
The Royal College of Music has enlisted James Williams to be only its 11th director since the prestigious school, located in South Kensington, London, was founded in 1882. Williams will join RCM on Sept. 1, 2024, succeeding current director Colin Lawson, who is retiring. Williams is managing director of the Royal Philharmonic Orchestra, a position he has held since June 2016.
Nashville Bites: Universal Music Group Nashville hired Charlene Bryant as senior vp of business development and strategy. For the last five years, she ran her own company, Riveter Management, a multigenre firm whose clients have included hip-hop artist Trippie Redd… Rachel Burleson was promoted to Big Machine Label Group director of streaming from Big Machine Records project manager… SMACKSongs promoted Sam Sarno to creative director from creative manager… Mark Turcotte starts July 18 as Nashville-based Outback Presents senior vp of marketing. He arrives from Cox Media/Atlanta, where he was general sales manager. –Tom Roland
Earlier this year, Oleg Stavitsky, co-founder/CEO of Endel, laid out a vision for how his company’s AI-driven functional soundscapes could help the major labels — even as anxiety around AI was reaching new heights. “We can process the stems [the audio building blocks of a track] from Miles Davis’ Kind of Blue and come back with a functional sleep version of that album,” Stavitsky told Billboard. At the time, he said his company was in talks with all the major labels about this possibility.
A few short months later, Stavitsky will have a chance to do exactly that: Endel announced a new partnership with Universal Music Group on Tuesday (May 23). In a statement, Endel’s CEO said his company will put “AI to work and help UMG build new and exciting offerings to promote wellness and banish the perceived threat around AI.”
“Our goal was always to help people focus, relax, and sleep with the power of sound,” Stavitsky added. “AI is the perfect tool for this. Today, seeing our technology being applied to turn your favorite music into functional soundscapes is a dream come true.” Artists from Republic and Interscope will be the first to participate — though the announcement omitted any names — with their soundscapes arriving “within the next few months.”
Endel focuses on creating “sound that is not designed for conscious listening,” Stavitsky told Billboard earlier this year. “Music is something you consciously listen to when you actually want to listen to a song or an album or a melody,” he explained. “What we produce is something that blends with the background and is scientifically engineered to put you in a certain cognitive state.”
Endel’s technology can spit out these soundscapes effectively at the click of a button. “The model is trained using the stems that are either produced in-house by our team, led by co-founder and chief composer Dmitry Evgrafov (who’s himself an established neo-classical artist), or licensed from artists that we’ve worked with,” Stavitsky said. “The trick is all of the stems” — Endel has used stems from James Blake, Miguel and Grimes —”are created following the scientific framework created by our product team in consultation with neuroscientists.”
Some people in the music industry have taken to calling sounds designed for sleep, study, or soothing frayed nerves “functional music.” And while it maintains a low profile, it’s an increasingly popular and lucrative space. “Science tells us that nature sounds and water sounds have a calming effect on your cognitive state,” Stavitsky noted this winter. “So naturally, people are turning to this type of content more and more.”
Early in 2022, Endel estimated that the size of the functional music market is 10 billions streams a month across all platforms. (The company has since raised its estimate to 15 billion streams a month.) If true, that would mean functional music is several times more popular than the biggest superstars. “Every day, hundreds of millions of people are self-medicating with sound,” Stavitsky wrote in March. “If you look at the top 10 most popular playlists at any major streaming service, you’ll see at least 3-4 ‘functional’ playlists: meditation, studying, reading, relaxation, focus, sleep, and so on.”
But this has caused the music industry some concern. Major labels have not historically focused on making this kind of music. Most streaming services pay rights holders according to their share of total plays; when listeners turn to functional music to read a book or wind down after a long day, that means they’re not playing major label artists, and the companies make less money. In a memo to staff in January, UMG CEO Lucian Grainge complained that “consumers are increasingly being guided by algorithms to lower-quality functional content that in some cases can barely pass for ‘music.’”
But record companies can’t eliminate listener demand for functional music. It makes sense, then, that they would try to take over a chunk of the market. And Stavitsky has been savvy, actively pushing Endel’s technology as a way for the labels to “win back market share.”
Back in 2019, Endel entered into a distribution agreement for 20 albums with Warner Music Group. And the company announced its new partnership with UMG this week. In a statement, Michael Nash, UMG’s evp and chief digital officer, praised Endel’s “impressive ingenuity and scientific innovation.”
“We are excited to work together,” Nash continued, “and utilize their patented AI technology to create new music soundscapes — anchored in our artist-centric philosophy — that are designed to enhance audience wellness, powered by AI that respects artists’ rights in its development.”
