State Champ Radio Udio
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Under a new partnership between Universal Music Group (UMG) and Udio, Taylor Swift will soon be able to flip the AI-music switch and allow users to create all the songs they want in the superstar’s style — as would every other artist signed to the world’s biggest label.
“It’s their choice,” Udio’s CEO, Andrew Sanchez, told Billboard shortly after the deal was announced. “But yeah, in the new service, you would be able to do that, and you’d be able to make extraordinary music.”
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Unsurprisingly, Swift was unavailable for comment. But would artists be open to tossing their songs into a generative AI machine to see what the robots can do with them? Maybe, some top managers say. Sia, for example, “views Sia as an avatar,” says Jonathan Daniel, who manages the “Chandelier” hitmaker as well as Miley Cyrus and UMG artist Lorde. “It’s like anyone can be a pop star. That’s why she wears the wig.”
On Oct. 29, UMG was the first major label to settle a lawsuit with Udio, one of the top AI-music services, agreeing to develop a new creation and streaming platform that’s set to launch next year. Under the deal, artists will be able to opt in to the platform in “granular” ways, according to Sanchez, allowing them to choose — by essentially selecting from a menu of options — exactly how fans are allowed to use their music and voices to create songs.
Although Daniel says many of his other clients, including Green Day and Nirvana, are unlikely to submit their catalogs to AI, he adds, “Not all artists, but certainly a lot of artists, are less worried about AI music than people that sound worried about it. Artists are in the magic business, right?”
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AI has spent 2025 creeping into the music business, as artists like Xania Monet and Unbound Music have hit the Billboard charts via streaming and track sales. As Matt Pollack — a senior manager at Monotone Inc., which represents Jack White, Vampire Weekend, LCD Soundsystem and others — puts it, artists, managers and labels must suddenly contend with a future that “wasn’t happening eight weeks ago, and now it is.”
The idea of opting into an AI-music service, even if it’s legal under the terms of the UMG-Udio deal, remains daunting for many artists. (The other two major labels, Sony Music Entertainment and Warner Music Group, have pending litigation against Udio and, along with UMG, another AI-music firm, Suno; their complaint alleges infringement on “an almost unimaginable scale.”) “Once you start to put words in an artist’s mouth, you’re in a real danger zone,” says Jeff Jampol, CEO of Jam Inc., which manages the estates of The Doors, Janis Joplin, Charlie Parker and others. “The legacy is the art and their voice. Do I want to take that and co-opt it and twist it? No, I don’t.”
Corey Smyth, owner and CEO of Blacksmith Holdings, a management company for Vince Staples, De La Soul, the Max Roach estate and others, worries about the idea of major labels managing the AI future of the business. In his view, label executives profited greatly from the streaming revolution, while many artists received pennies for their work. “They’re going to screw you on it,” he says. “The industry’s not built like that. They’re not building it for you.”
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As for whether his Universal-signed artists might agree to the AI treatment, Smyth says, “It depends on where you are, what your business model is. Are you a legacy artist, [or] are you just a flash in the pan? Most artists are driven by the idea of creating. Anyone who wants to just have the thing done isn’t trying to create art — they’re creating commerce.” Daniel, manager of Sia and Green Day, adds that AI is a “great tool” that “might replace pretty good music,” but “great artists have a point of view. Is AI going to write American Idiot? I don’t think so.”
At Monotone, the management company, AI music is a central topic at weekly staff meetings, Pollack says, including the implications of their clients “opting in” to AI systems, as Sanchez suggested after the Oct. 29 settlement with UMG. One of Montone’s artists is working on short-form video content on a low budget and uses AI to save time and money. But he also finds the concept of managing an AI artist that is “not a breathing entity” a bit too surreal, whether major labels allow the possibility or not. Says Pollack: “That’s insane.”
“The reality of it is, I don’t really know,” he adds. “Nobody ever really planned for this. This was a science-fiction notion up to a year and a half or two years ago.”
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On Oct. 29, Universal Music Group (UMG) announced a landmark deal with AI music startup Udio. As part of the agreement, Udio, which UMG was suing for widespread copyright infringement along with the two other major music companies, offered a compensatory settlement with UMG, effectively ending UMG’s part of the lawsuit and paving the way for a new version of Udio, set to release in 2026, which would be a “new commercial music creation, consumption and streaming experience” that would remunerate participating UMG artists.
To survey the industry’s reaction to the deal, Billboard spoke with professionals who have been following the development of AI music closely from various vantage points, including labels, investment firms, AI music start-ups, the songwriting community and consultancies.
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“This deal is beneficial for the music industry,” one label professional tells Billboard. “My question is, though, is it beneficial for Udio? In the short term, they’re going to go through some tension as they do a reset, but this could be great. It’s early.”
To most who spoke to Billboard for this story, the timing of the deal wasn’t entirely surprising. One label executive points out that news of the agreement was cleverly released just hours before UMG’s Q3 earnings call. Still, Sean Power, CEO of Musical AI, says he “expected a deal in Q1 of 2026, not now.”
Since this summer, reports have circulated that the majors have been discussing settlements with Suno and Udio, leading many to believe the talks were getting close. But as the year wore on, some grew skeptical that settlements would be reached by the end of the year. Though the UMG-Udio deal represents the start of reconciliation, these lawsuits are far from over — Warner Music Group and Sony Music are still pursuing their claims against Udio, and all three majors are still pursuing their lawsuit against Suno.
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Vickie Nauman, founder of music-tech consultancy CrossBorder Works, says she’s been watching out for this deal since Lucian Grainge, UMG’s chairman/CEO, released a letter on Oct. 13 expressing the company’s plans to pursue AI deals. “I saw that as Lucian putting a stake in the ground about AI,” Nauman says. “When I read that, I thought, ‘He wouldn’t say this unless he’s pretty sure he will reach a deal soon.’ That letter exuded confidence.”
As part of the deal with UMG, Udio is pivoting its offerings, launching a new version of the service in 2026 that will be focused on building fandom and encouraging engagement with existing music, rather than just offering brand-new songs at the click of a button, as it does now. The new version of Udio will feature a number of tools that will allow users to remix, mash up and riff on the songs of participating UMG artists. Users will also be able to create songs in the style of participating artists and use some artists’ voices on songs.
One investor, who has not invested in Suno or Udio and spoke to Billboard on the condition of anonymity, said that he fears Udio will run into the same problems as AI film company Runway, which signed a deal with Lionsgate to adapt their intellectual property — a partnership that, one year later, has yet to produce results. “The Lionsgate catalog is too small to create a model,” a person familiar with the situation told The Wrap. “In fact, the Disney catalog is too small to create a model.”
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A label executive, who spoke under the condition of anonymity, adds: “I’d like to see Udio succeed, because I think they’re trying to get on the right side of history. Do I think this deal puts them in a little bit of a box, though? Yes.”
Songwriter/producer Oak Felder raised another point in my TikTok comment section: “The question is: how does [this deal] affect catalogs that are split between Universal and Sony or any other publisher without a deal[?] Udio can’t utilize a song in Universal’s catalog that’s split between writers on non-Universal publishers, right?” (A UMG rep declined to provide specific details on that point.)
Udio and UMG’s deal allows artists to opt in with “granular” controls, as Udio CEO Andrew Sanchez told Billboard shortly after the deal was announced, over which parts of the new Udio service they want to participate in — seen as a win for artists’ autonomy. But the investor asks: “How many of these artists are actually going to opt in?”
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Another possible challenge for Udio: there are already multiple companies offering, or planning to offer, remixing and fan-focused AI features. This includes MashApp, Hook and Spotify, which recently announced that it’s working on AI music products, including remixing features, with the consent of the majors and some large independent music companies.
“It’s a calculated risk,” says Nauman about Udio’s decision to pivot, but she notes that trying to build a business that allows everyone to create quick songs was a risk, too. “I think that just the idea of being able to prompt a few songs easily is kind of a fad, so this [new Udio service] could be interesting. But users will be the ultimate arbiter here.”
Executives interviewed for this story were mixed on how they think Udio’s deal with UMG will impact Suno. “If I were Suno, I would be feeling a lot of pressure after this deal,” says Power. “But also, I don’t imagine that its investors are scared of litigating this to the end.”
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Barclays Research recently pointed out that Suno’s fundraising better insulates it from the impact of these lawsuits with the majors than Udio: “Even a [tough] settlement…would likely only mean the disappearance of Udio, while…Suno may have the necessary financial firepower.”
The anonymous investor adds, “One thing that helps Suno here is they will capture all the Udio users that are going to unsubscribe,” given that Udio is pivoting to become a different service. As part of the UMG deal, Udio prevented its users from exporting their work from Udio, effective immediately. This led to backlash among users, who felt they should’ve been warned about the change. Soon after, Udio allowed users to export their work during a 48-hour window.
Nauman says the UMG-Udio deal “puts every single AI music company, including Suno, on notice. I’ve already seen a number of comments from people in music who are saying Udio is very impressive and friendly. That’s an important piece to this. When engaging with rights holders and licensing, it’s both incredibly transactional but also very relationship and trust-driven. Udio is in a strong position by earning that trust.”
Most interviewed for this story saw the deal as an important step forward for the music business. But does it make Warner and Sony more likely to come to the table? “What Sony and Warner do here, I’m not exactly sure,” says Power. “I’m going to be very interested to see where things land, and I’m really thinking about Universal here. They’re now the ones who can say they made the big move.”
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THE BIG NEWS: Universal Music Group and artificial intelligence music service Udio reached a landmark agreement last week to end their lawsuit – the first major settlement in the battle over the future of AI music. Here’s everything you need to know.
The deal, announced Wednesday, will end UMG’s allegations that Udio broke the law by training its AI models on vast troves of copyrighted songs — an accusation made in dozens of other lawsuits filed against booming AI firms by book authors, news outlets, movie studios and visual artists. The agreement involves both a “compensatory” settlement for past sins and an ongoing partnership for a new, more limited subscription AI service that pays fees to UMG and its artists.
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-The agreement is much more than a legal settlement, Udio CEO Andrew Sanchez told Billboard’s Kristin Robinson in a detailed question-and-answer session just hours after the news broke: “We’re making a new market here, which we think is an enormous one.”
-The deal between UMG and Udio will resolve their legal battle, but broader litigation involving rival AI firm Suno and both Sony Music and Warner Music is still very much pending. Are more settlements coming? Does the deal impact the case? Go read my look-ahead analysis of the ongoing court battle.
-Will AI do more harm than good for the music business? That’s the question Billboard’s Glenn Peoples is asking – and financial analysts don’t have a clear answer. Some believe AI’s negatives outweigh its positives, while others see mostly upside. Maybe it’s just too early to know, Glenn says: “In the near term, expect more deals like UMG’s partnership with Udio. Over the long term, expect to be surprised.”
-Artist advocates are already demanding answers about how exactly this whole thing will work. According to the Music Artists Coalition, talk of “partnership” and “consent” are all well and good, but details are what matter: “We have to make sure it doesn’t come at the expense of the people who actually create the music,” MAC founder Irving Azoff said.
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-To put it lightly, Udio subscribers were not big fans of the settlement, which saw the company immediately disable downloads – even for songs that users created long before the deal was reached. After two days of outrage and threats of legal action, Udio said it would open a 48-hour window for users to download their songs. But with wholesale changes to the platform coming soon, will that be enough to satisfy them?
You’re reading The Legal Beat, a weekly newsletter about music law from Billboard Pro, offering you a one-stop cheat sheet of big new cases, important rulings and all the fun stuff in between. To get the newsletter in your inbox every Tuesday, go subscribe here.
Other top stories this week…
AINT OVER YET – Drake is now formally appealing last month’s court ruling that dismissed his defamation lawsuit against Universal Music Group (UMG) over Kendrick Lamar’s diss track “Not Like Us,” prolonging a messy legal drama that has captivated the music industry and, at times, drawn ridicule in the hip-hop world.
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DRAKE NOT SUED – Another class action, this one against Spotify, claims that the platform has turned a “blind eye” to streaming fraud and allowed billions of fake plays. It alleges that Drake is one of the most-boosted artists, but the rapper is not named as a defendant nor accused of wrongdoing.
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CUSTODY TRUCE – Halle Bailey and DDG temporarily agreed to share custody of their son and drop domestic violence claims against each other, putting a halt to the musicians’ messy legal battle after months of back and forth.
NEWJEANS, SAME LABEL – A Korean court issued a ruling rejecting NewJeans’ attempt to break away from its label ADOR, dealing a major victory to the HYBE subsidiary in its closely-watched legal battle with the chart-topping K-pop group.
DEPOSITION DRAMA – A judge says Tory Lanez must sit for a deposition in litigation stemming from his alleged shooting of Megan Thee Stallion in 2020. The case was filed by Megan against gossip blogger Milagro Gramz, who she claims spread falsehoods about the shooting.
NOT VERY CASH MONEY – Former Hot Boys member Turk is being sued by a concert promoter over online threats that supposedly threatened to derail a Cash Money Records reunion tour featuring Birdman and Juvenile
UGLY DIVORCE – Sia and her estranged husband are fighting over custody of their child amid divorce proceedings — and the crossfire is getting ugly. Among other claims, he says the pop star is a drug addict who can’t care for a baby, and she says he was investigated over child pornography.
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On Wednesday night (Oct. 29), Universal Music Group (UMG) and AI music company Udio announced they had reached a strategic agreement. Importantly, this agreement not only settled UMG’s involvement in the massive copyright infringement litigation the major labels brought against Udio and another AI music company, Suno, last summer, but also paved the way for the two companies to “collaborate on an innovative, new commercial music creation, consumption and streaming experience,” according to the announcement.
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The newly revamped version of Udio is set to debut in 2026, and it will feature fully-licensed UMG sound recordings and publishing assets that are totally controlled by UMG — but only those from artists that choose to participate.
Here, Billboard looks at the deal more deeply and answers some questions that have arisen in the wake of the first-of-its-kind agreement.
Why did UMG and Udio decide to come together and settle this week?
It’s hard to know exactly what happened behind closed doors, but reports that the major music companies had been in talks to settle with Udio — and Suno, which was also sued in a nearly identical lawsuit by the majors — have been circulating since this summer, making it relatively unsurprising to hear that at least one deal has been finalized.
One clue as to why there was incentive to settle here comes from a recent Barclays Research report on the majors’ lawsuits against the AI music firms, which stated that it could be “prohibitively expensive to lose” for Udio, much more than Suno, given the two firms had raised $10 million and $125 million, respectively, at the time the report was published on Tuesday (Oct. 28). Even a tough settlement, the report states, “would likely only mean the disappearance of Udio.”
The timing of the press release about the UMG-Udio deal also arrived the night before UMG’s Q3 earnings call, which took place yesterday (Oct. 30). The company has a history of announcing big news just before earnings calls in general, including one instance when UMG reached an agreement with TikTok the night before earnings in 2024 after a three-month standoff.
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What exactly will this 2026 version of Udio entail?
The new version of Udio will feature a number of tools to allow users to remix, mash up and riff on the songs of participating UMG artists. Users will also be able to create songs in the style of participating artists and use some artists’ voices on songs.
According to Udio CEO Andrew Sanchez, who spoke to Billboard just after the deal was announced, “[Udio is] going to involve all kinds of AI models, like a base model… The best way to explain it, [is it] will have sort of like flavors of the model that will be specific to particular styles or artists or genres. And this, again, provides an enormous amount of control.”
How can UMG artists and songwriters participate, and can they get paid for that?
Yes, UMG artists and songwriters will be remunerated for participating in Udio. According to a source close to the deal, this will include financial rewards for both the training process of the AI model and for its outputs. The details of exactly how that payment will work beyond this are unclear. Sanchez declined to answer a question about whether the model uses attribution (tracing back which songs in a training dataset influenced the outputs of a model) or digital proxies (a selected benchmark, like streaming performance, used to determine the popularity of songs in a dataset against others overall) as a way to determine payment — two of the most often proposed methods of AI licensing remuneration.
This answer is also made more complicated when considering the breadth of AI tools Udio plans to offer on its service. Importantly, artists can pick and choose exactly which Udio tools they “opt-in” to: “We’re going to launch with a set of features that has a spectrum of freedom that the artist can control,” Sanchez said. “There are some features that will be available to users that will be more restrictive in what they can do with their artists or their songs. And then there will be others that are more permissive. The whole point of it is not only education but just meeting artists at the levels they’re comfortable with.”
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Who is the target audience for the newly revamped Udio?
According to Sanchez, it’s fans: “We want to build a community of superfans around creation. As we say internally, it’s connection through creation — whether that’s with artists or that connection with other music fans. We want to lean into that. I think it’s going to be a huge asset for artists and fandoms.”
Are Sony and Warner still pursuing their lawsuits against Udio?
Yes, for now. UMG’s settlement and deal with Udio does not impact Sony Music and Warner Music Group’s lawsuit against Udio for widespread copyright infringement. While some industry onlookers posit that Sony and Warner are more encouraged to settle now that UMG is no longer pursuing litigation against Udio, there’s no indication that these companies are definitely planning to do so yet.
Why are some Udio users upset about this deal?
By doing this deal with UMG, Udio has agreed to a major pivot in its offering to users. Currently, the site is known for helping users make songs from simple text prompts, which they can then export and upload to streaming services, share on social media — or whatever they want to do.
Users are particularly upset because, as part of this deal with UMG, Udio immediately removed its users’ ability to download their work from the service. Angry subscribers gathered on a subreddit to complain. “This feels lie an absolute betrayal,” wrote one user. “I’ve spent hundreds of $$$ and countless hours building tracks with this tool,” wrote another. “No one warned us that one day, we wouldn’t even be able to access our own music. You can’t just pull the plug and call that a ‘transition.’”
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In a statement to Billboard on Thursday (Oct. 30), an Udio spokesperson said that disabling exports on the platform is “a difficult but necessary step to support the next phase of the platform and the new experiences ahead.” On Friday (Oct. 31), Udio relented slightly, writing on Reddit that starting Monday (Nov. 3), the platform will give users a 48-hour window to download their existing songs — and that any songs downloaded during that time will be covered by the terms of service that existed before the UMG deal was signed.
The move to restrict downloads in the long term may prove to be more than just an inconvenience for users — Udio could also be hit with legal claims over it. There could be arguments made that disabling downloads was a breach of the subscription contract that Udio signed with users, or that Udio falsely advertised its services in violation of consumer protection laws. It wouldn’t be the first time this has happened in recent memory: Just last year, Amazon Prime users brought claims like this over changes to the cost of ad-free movie and TV streaming for subscribers.
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Universal Music Group and Udio have settled their legal battle by striking a deal for a fully-licensed artificial intelligence music platform. But the broader litigation involving rival AI firm Suno and both Sony Music and Warner Music is still very much pending.
The deal, announced Wednesday, will end UMG’s allegations that Udio broke the law by training its AI models on vast troves of copyrighted songs. Under the agreement, Udio will pay a “compensatory” settlement and the two will partner on a new subscription AI service that pays fees to UMG and its artists, and allows artists to opt in to different aspects of the new service.
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But that agreement will not resolve the entire legal battle, in which all three majors teamed up last year to sue both Udio and Suno — the other leading AI music firm — for allegedly “trampling the rights of copyright owners” by infringing music on an “unimaginable scale.”
For now, Sony and Warner will continue to litigate their case against Udio, but a settlement like the one struck by UMG obviously creates a framework for them to reach a similar deal. The revamped Udio 2.0 will not be an exclusive UMG partner, according to sources close to the situation — meaning it’s able to strike similar catalog licensing deals with Sony and Warner, as well as any other parties.
Udio has ample incentive to do so. Past experience has shown that music licensing for tech platforms is something of a zero-sum proposition; it often doesn’t work for users if you have glaring gaps in your catalog of songs. Spotify wouldn’t be nearly as ubiquitous if it were missing catalogs by Taylor Swift, Drake or The Beatles, while TikTok’s standoff with UMG last year ended up impacting non-UMG recording artists like Beyoncé and Adele due to rights being owned by different companies.
In striking the deal, Udio has also effectively put its cards on the table: it wants to be the music industry’s AI good guy. Though not legally impossible, it’s hard to argue in court that you don’t need training licenses and artist consent while touting the benefits of both in press releases. Udio has also already made concrete changes to its platform, including controversially disabling downloads for its existing subscribers — a further sign that it’s no longer looking to fight it out.
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It’s worth noting that the settlement makes for odd bedfellows in any ongoing litigation. The same team of lawyers that repped UMG in its claims against Udio — now settled with a first-of-its-kind partnership — is also representing competitors Sony and Warner as they continue to sue that company. Ditto for Suno, which is defended by the same team of attorneys as Udio, which just agreed to sign a licensing deal that’s antithetical to Suno’s core argument that no such deals are needed.
But such situations are par for the course for cases like these, where industry rivals team up for a legal case, and each company on both sides almost certainly signed agreements waiving any legal right to argue that their lawyers have a conflict of interest.
The case against Suno, on the other hand, looks more likely to keep going. All three majors are still suing that company, and Suno has long been seen in industry circles as more the more combative of the two. One can’t imagine that Suno’s will to fight will be reduced by the Udio deal; if anything, it has a clearer runway to AI music dominance now that its largest text-to-audio rival has effectively left the space to cultivate its own walled-off garden.
The Suno lawsuit remains at the earliest stage, where a defendant will file a motion to dismiss a case, which is typically the first big ruling in a civil litigation. If both sides decide to fight it out, the case and resulting appeals could go on for years into the future. But the key battle lines of the litigation are already clear.
The multi-million-dollar question is whether training AI platforms like Suno on millions of unlicensed copyrighted songs counts as “fair use,” a legal doctrine that allows for the reuse of protected works in certain circumstances. That issue is also at the heart of dozens of other lawsuits filed against booming AI firms by book authors, news outlets, movie studios, comedians and visual artists — meaning it might really be more of a trillion-dollar question.
Can Suno prevail on that point, making Udio look silly for settling so early? The proverbial jury is very much still out.
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One federal judge, ruling on a major case against Anthropic, sided resoundingly with AI firms, saying that unlicensed training was clearly a fair use because it was no different than a human writer taking inspiration from copyrighted books they had read. But another judge ruled that such training would be illegal “in many circumstances” and that AI firms expected to generate “trillions” in profits “will figure out a way to compensate copyright holders.”
A separate, emerging flashpoint in the case is whether Suno broke the law by “stream-ripping” its training songs from YouTube. That’s a key issue in the wake of a court ruling this summer that said AI training on copyrighted works itself is fair use, but that using illegally-obtained works to do so could lead to billions in damages for AI firms.
In the wake of this week’s Udio settlement, the record labels likely see that deal as setting a helpful precedent: “See, AI companies do need licenses to train their models — Udio just took one.” And in that same vein, when it comes to that all-important courtroom battle over fair use, those same music companies likely view this week’s Udio deal as potential legal ammo.
A key factor in the fair-use analysis is whether exploiting a copyrighted work for free caused market harm — whether it hurt the ability of the original author to monetize their own creative output. A major licensing deal with a direct competitor would seem to be a very obvious market that would be harmed by the conduct of Suno, which says it can build its AI models without such deals.
But that argument has already been rejected in both of those earlier fair-use rulings. Even for the judge who said AI training would be illegal in most circumstances, that kind of argument would be “circular” — since essentially any copyright owner could argue that the specific thing they’re suing over is a lost market opportunity. That means the Udio deal might help the labels in the business world and the court of public opinion, but likely not in actual court. For now, time will tell.
For deeper reading, go check out the full lawsuits against Suno and Udio, and go read the responses from Suno and Udio. And stick with Billboard for updates as the cases move ahead.
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Universal Music Group (UMG) reported solid growth across all three business units on Thursday (Oct. 30), with revenue rising 10.2% in constant currency to 3.02 billion euros ($3.53 billion). Early shipments of Taylor Swift’s The Life of a Showgirl, which had an Oct. 3 street date, helped UMG’s physical sales jump 23% year over year. But the quarter was dominated by subscription gains and strong publishing results. During Thursday’s conference call, the conversation was heavy on AI and UMG’s new partnership with the generative AI platform Udio.
Here are some main takeaways from UMG’s third-quarter results and executives’ comments during Thursday’s conference call.
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UMG Announced a Renewed Licensing Deal with YouTube
Usually, a major announcement regarding a leading streaming platform gets its own press release. But during Thursday’s conference call, CEO Lucian Grainge slipped news of UMG’s new licensing deal with YouTube into his opening remarks. It’s the company’s third licensing deal in its “Streaming 2.0” initiative and covers both recorded music and publishing. Previous Streaming 2.0 deals, which the company says prioritize artist-centric principles, were signed with Amazon in December and Spotify in January.
“The agreement includes all aspects of YouTube’s various music services and platforms, embodies our artist centric principles and drives greater monetization for artists and songwriters,” Grainge said. “And as part of our new YouTube deal, we’ve secured really important guardrails and protection for our artists and writers around Gen AI content.”
The Udio Partnership Furthers UMG’s Superfan Ambitions
Some people view a generative AI platform as a means to create music that competes with artists signed to both major and independent record labels. That may have been the common perception of Udio, a popular music-making platform that requires only simple text prompts to create fully formed songs. But on Thursday, UMG made it clear it views its newly signed licensing partnership with Udio as part of its ambitions to reach “superfans,” the people who spend the most time and money on music. That puts Udio in the same category as the long-awaited superfan tiers of subscription services such as Spotify.
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“What we’ve announced with Udio, and in terms of artist centricity, what’s significant there is that the product vision is to focus on a superfan experience for customization, a deep engagement [and] hyper-personalization of the experience for fans interacting through AI technology with the artists that they love,” chief digital officer Michael Nash explained during the conference call. Nash called Udio’s new platform, which will launch in 2026, a “subscription service [that] will transform the user engagement experience, creating a license to protect the environment, to customize, stream and share music responsibly on the audio platform.”
The Artist is Central to AI Music
UMG executives were coy when asked for specifics about the Udio partnership, but they repeatedly emphasized that any AI music platform that partners with UMG will have an artist-centric approach. Nash mentioned UMG’s just-announced partnership with Stability AI, a startup that builds generative AI models for audio and video, to create new tools that benefit its artists and songwriters.
“The economics of the music ecosystem are really driven by fans’ desire to engage with artists and by fans’ desire to participate in music culture,” Nash explained. “We’re envisioning products that deepen both of those things.” Nash pointed to UMG’s internal research of the U.S. market that revealed 50% of music consumers are interested in AI “in relationship to their music experience.” But fake artists ranked lowest amongst U.S. consumers. “There’s a lack of traction” amongst fake artists, he noted, “other than the occasional novelty phenomenon that may capture some headlines.”
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Short-Form Video Has Caused a “Disruption” in Ad-Supported Royalties
People love watching short videos on platforms such as TikTok and YouTube Shorts. Unfortunately for record labels and music publishers, newer short-form platforms don’t monetize music as well as older, long-form platforms with established advertising businesses. As a result, UMG’s streaming revenue — everything other than subscriptions — was flat in constant currency. Other than digital downloads, which were also flat, every other aspect of UMG’s recorded music division posted gains in the quarter. Nash said UMG’s recent licensing deals, including the one with YouTube that was announced during the conference call, were the result of “broad-based efforts” to address the “disruption” to ad-supported royalties caused by short-form video and efforts to better monetize it.
UMG is Making Progress with Japanese Music — Both Inside and Outside of the Country
Japanese music has a reputation for not traveling well, but Grainge highlighted the success of Japanese artists outside of their home country. In March, BABYMETAL signed to Capitol Music Group in the U.S. and, according to Grainge, became the first Japanese artist ever to reach the top 10 of the Billboard 200 album chart with its album Metal Forth. Earlier this year, Grainge added, UMG’s J-pop artist Ado played to 500,000 fans in 33 cities across Asia, Europe, the U.S. and Latin America. UMG fared well inside Japan, too, led by releases from Mrs. GREEN APPLE and Fujii Kaze, with strong sales there helping drive UMG’s 23% increase in physical sales.
Additionally, Grainge said that UMG recently increased its majority stake in Japanese label and artist management company A-Sketch by acquiring the minority stake of KDDI Corporation. UMG initially acquired its majority interest in February by purchasing the stake of the company’s co-founder, Amuse.
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The Best Subscription Growth in Q3 Came from Outside the U.S.
Growth in subscribers in the top 10 markets, not price increases, was the major factor in UMG’s 8.7% (in constant currency) subscription revenue growth, said CFO Matt Ellis. But the U.S. wasn’t at the top of the list. UMG saw double-digit subscription growth in China, Brazil and Mexico, while in the U.S., it saw high single-digit growth. Four of UMG’s top five streaming services delivered double-digit or high single-digit revenue growth.
With 8.7% subscription growth, UMG was within the 8% to 10% range it targets for long-term growth. Good thing, too, since investors see subscription growth as an all-important metric when assessing UMG’s market value. “We remain encouraged by the trajectory of the subscription business,” said Ellis.
Trending on Billboard
Udio’s licensing deal with Universal Music Group (UMG) has prompted backlash from users angry that the AI platform abruptly disabled downloading — and some are already floating the idea of legal action.
The landmark deal, announced on Wednesday (Oct. 29), ends UMG’s involvement in copyright litigation against Udio and lays the groundwork for a new version of the platform trained on licensed music. The catch: Udio will now be a “walled garden” in which users can only stream their AI creations on the platform, with no ability to export and distribute their works.
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While this new version of Udio isn’t launching until 2026, the company immediately disabled all downloading on Wednesday — a move that has many users up in arms, especially on the r/udiomusic Reddit page.
“This feels like an absolute betrayal,” wrote one Reddit user.
“I’ve spent hundreds of $$$ and countless hours building tracks with this tool,” wrote another. “No one warned us that one day, we wouldn’t even be able to access our own music. You can’t just pull the plug and call that a ‘transition.’”
Udio offers both monthly and annual subscription plans. A Standard plan costs either $10 per month or $96 billed annually, and a Pro plan comes out to either $30 per month or $288 a year.
One unlucky Reddit user commented on Thursday (Oct. 30) that they paid for an annual subscription the day that Udio announced the UMG deal and took away download capabilities.
“I’m absolutely livid,” the user wrote. “The sole reason I paid for the service was to produce music to soundtrack short films for the students in my high school media class. Now no downloads?? This is the worst and most disgusting fraud I have ever seen. I don’t even care about the music, I just want my money.”
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In a statement to Billboard on Thursday, an Udio spokesperson said that disabling downloads is “a difficult but necessary step to support the next phase of the platform and the new experiences ahead.”
“We hate having to remove this functionality and did not make the decision lightly,” said the spokesperson. “To ease the transition, Udio is adding 1,200 credits to all Pro and Standard plans, increasing the Pro plan’s song creation limit to 10, and providing all subscribers with a one-time bonus of 1,000 non-expiring credits.”
On Reddit, Udio users are already chatting about potential recourse. Some comments say disgruntled users should ask Udio directly for refunds, while others suggest that individuals who’ve recently bought subscriptions contact their banks to cancel the charges.
Elsewhere on the Reddit page, as well as on other social media platforms like LinkedIn, users are floating the idea of litigation.
“What you have committed is fraud. Just so you understand,” wrote one user. “You may not feel any legal ramifications immediately, but not everyone who used your platform is without resources.”
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Numerous accounts have been posting Udio’s terms of service and encouraging others to send emails to the company formally opting out of provisions that could limit their legal options — namely, a clause requiring that all claims be brought in private, individual arbitration rather than in public court as a class action.
While Udio’s terms of service do indeed allow users to opt out of mandatory arbitration, opt-out notices must be sent within 30 days of registering for the service. “Otherwise, you shall be bound to arbitrate disputes on a non-class basis in accordance with these terms,” the fine print reads.
Whether ultimately brought in arbitration or in a courthouse, there are a number of potential legal claims that disgruntled Udio users might assert. There could be arguments made that disabling downloads constituted a breach of the subscription contract that Udio signed with users, or that Udio falsely advertised its services in violation of consumer protection laws. Just last year, Amazon Prime users brought such claims over changes to the cost of ad-free movie and TV streaming for subscribers.
Whether such legal claims could actually be successful, however, would depend on a judge’s interpretation of the fine print in Udio’s subscription agreement. The Amazon case, for example, was dismissed this summer after a federal judge found that Prime subscription contracts are written to give the retail giant leeway to change the terms.
Trending on Billboard
On Wednesday (Oct. 29), Universal Music Group came to a landmark agreement with AI music company Udio. The deal ends UMG’s involvement in the lawsuit against Udio, which it filed last summer with the two other major music companies — Sony Music and Warner Music Group. In the lawsuit, the labels accused Udio of infringing on its copyrighted sound recordings to train its AI music model, which can generate realistic songs in seconds.
Wednesday’s deal went beyond a “compensatory” legal settlement for UMG and Udio, as stated in the press release; it also provides licensing agreements for UMG’s recorded music and publishing assets, creating a new revenue stream for the company and its signees. Participating UMG artists and songwriters will be rewarded for both the training process of the AI model and for its outputs, according to a source close to the deal.
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The deal also means that Udio will significantly revamp its existing business. In 2026, Udio and UMG plan to work together to launch a new collaborative platform that will combine music creation with streaming capabilities. According to the press release, the new platform will be “powered by new cutting-edge generative AI technology that will be trained on authorized and licensed music. The new subscription service will transform the user engagement experience, creating a licensed and protected environment to customize, stream and share music responsibly, on the Udio platform.”
The source close to the deal says that Udio users will not be able to export works made within Udio’s forthcoming platform. Instead, they can enjoy their creations within the service, which will be geared towards superfans.
To talk about the new deal, along with Udio’s plans for 2026, Billboard got on the phone with Udio CEO Andrew Sanchez minutes after the deal was announced. You can read the Q&A below.
What was the turning point in negotiations with UMG when you felt like both companies could actually become partners?
Sanchez: We share a really similar vision about what we want to do. The thing that I think is going to be the most extraordinary thing for the music industry in general is when people can do things with their favorite artists and their favorite music. Actually, I think that we had agreements with UMG across the board on this. We said, “Look, we want the human to be centered in this. We want the AI to empower human creators. And we also think, by the way, that that’s actually going to really expand the market.” There actually was a lot of — we had a philosophical alignment on that throughout the whole process. And then the question was, it’s incredibly complex. It’s not something [where] we can pull something off the shelf. We had to actually walk through and figure out how it would all work, and that’s just based on time.
How long did your negotiations with UMG last?
Many months.
One of the things that I thought was really interesting in the press release about this deal is that it notes that Udio will be a “creation, consumption and streaming” destination. Right now, I think of Udio as a place for creation. Can you provide more insight about your vision for this forthcoming 2026 platform with UMG that will do it all?
You’re a keen reader. We believe there’s an incredibly exciting market that combines creation and consumption, both of human-generated songs and of AI-generated songs. We are building a platform that is going to allow you to engage in both of those activities, because that’s where we think the market and users want to go. By the way, we also think that’s the way that artists are going to benefit from this enormously. Because if you can go and you can do stuff with your favorite artists, make a song in their style or remix [a] favorite song, you’re also going to listen to their own music. And we want to be able to meet the users and provide them one place to do that.
It sounds like some of the capabilities you’ll provide with this new platform include mash-ups, remixes and speed controls of existing music. There’s already a few things on the market that do these sorts of things — MashApp, Hook and even Spotify sounds like it’s working on tools like that. How will you make Udio stand out from the pack?
There’s a couple of ways. It’s not just remixing and mashing up. It’s also creating in the style of artists with their opt-in. There’s a huge amount of desire for this, and we know that when we do this the right way with the artist, a huge amount of value will be made for the fan and revenue for the artist.
If I were to say I want to make a pop ballad in the style of Taylor Swift, I can now do that because it’s all licensed?
Well, I don’t want to get specific with artists. It’s their choice, but yeah, in the new service, you would be able to do that, and you’d be able to make extraordinary music. I mean, our model is already really powerful. You can imagine what it’s like when you get to do it directly with the artist’s input and their voice and style, and then the artist gets to benefit from that in multiple ways. They get the financial upside from it. They can increase their brand. And the user gets to go deeper in their connection with you as a fan.
Can users export what they make in Udio to streaming services now?
Not now. That’s an important component of this deal. As we’re entering this transition period, when we’re building out our new models and functionality, you’re not able to have songs leave the platform.
Sony and Warner still have active lawsuits against Udio. Are you confident that they will come to the table now that you’ve reached a deal with UMG?
This is something I need to pass on answering.
There are three parts to this. You have your “compensatory” deal with UMG that settles the lawsuit. Then you also have licenses with UMG on the publishing and recorded music side for this future Udio platform. Does this first part mean you are now retroactively paying UMG for the licensing of their recordings for training data?
To be honest, I think I’d be a little bit over my skis on this, and there’s a lot of legal complexity around that. I don’t think I’m in a position to actually speak about that directly.
Now that you have publishing and recorded music licenses in place with UMG, how does the process of compensating participating artists work? Are you doing a system of attribution or digital proxies for payment?
I wish I could give more details about this right now, but it’s something that we have a clear plan for. This is a trade secret for the moment.
Given this past history with this lawsuit, I imagine that a number of artists will be hesitant about opting in and working with your team. How do you plan to reassure UMG artists who might be hesitant but are interested in diving into AI?
So I think the way to do this is to say you have control, right? We’re very clear about this: If you want to participate, that’s great. If you’re unsure about participating, call me, I’ll sit down with you, and we will talk about it. Call Universal. They’ve been working and thinking about this alongside us. We’ve built and invested an absolutely enormous amount into controls. Controls over how artists’ songs can be used, how their styles can be used, really granular controls. And I think that the way for artists to become comfortable with this is to just talk to me or anyone on the team, and we can walk them through what’s possible.
One of the things that you’ll see is we’re going to launch with a set of features that has a spectrum of freedom that the artist can control. There are some features that will be available to users that will be more restrictive in what they can do with their artists or their songs. And then there will be others that are more permissive. The whole point of it is not only education but just meeting artists at the levels they’re comfortable with.
I think this is something that, when done right, can bring an enormous amount of interest and fan engagement. By the way, data is a huge thing for artists. So imagine that you’re an artist, you’re a hip-hop artist, people are on the platform, and 60% or 70% of them are remixing your songs or using your style in a country song. That’s amazing information that we will provide artists in the back end. They’re going to have this new insight into what people like and want. And I also hope that will inform their own music making.
Interesting. So it sounds like artists aren’t just doing a blanket opt-in here. It’s more granular, and artists can pick and choose what they want to say yes to?
One hundred percent. I also think what we’ll see is, artists at different points in their career are going to also have different views on this — when they’re trying to break, and they want to get their name out there, you know, versus when they’re at the peak of their career. We are ready to learn about that, and we’ll meet them where they’re at.
Since this is a destination for creation and streaming, it feels like an interactive product. Do you have any plans to integrate social features into this, too?
Yeah, for sure. I think that we want to build a community of superfans around creation. As we say internally, it’s connection through creation — whether that’s with artists or that connection with other music fans. We want to lean into that. I think it’s going to be a huge asset for artists and fandoms.
So this platform will now include artists’ voice models, correct?
It’s going to involve all kinds of AI models, like a base model, and then we will have a specific…it’s hard to describe. The best way to explain it, [is it] will have sort of like flavors of the model that will be specific to particular styles or artists or genres. And this, again, provides an enormous amount of control.
Who is your ideal user base for this, since it’s a departure from what you’re doing right now?
I think our ideal user is a passionate music fan who maybe hasn’t created yet, but has the impulse to do so. And if they’re given tools, or they’re given experiences that are straightforward, and they’re given a community that they can engage with, they’re going to want to go deeper. I think that people are going to create songs, or there’ll be songs for you made by people in the communities that you love. I think it’ll be an interesting combination of creation and consumption. I think it goes towards people who are just deep music lovers, who want to go further than is possible today, further than is possible on any of the normal forms of music consumption that we have right now.
Now that Udio is moving forward with this partnership with UMG, I’m wondering, how do you feel this deal can help differentiate the direction that Udio is going in versus Suno, since so many people have lumped the two companies together for so long?
I think that we’re clearly building into a totally new space. I mean, what I’ve described to you isn’t even a question of Udio versus other players. Today, we are breaking new ground on a market that combines new forms of AI and artist interaction — creation and consumption. We’re making a new market here, which we think is an enormous one. I think that we’re already incredibly differentiated just today, just by saying all of this.
Anything else to add?
Partnership is absolutely vital to doing this. This has to be done with artists and songwriters and rights holders, and we are super thrilled about this announcement today, and we want to do this with other artists across the board. So we’re ready to build alongside the entire user community.
Trending on Billboard
Universal Music Group (UMG) and Udio, one of the top AI music models on the market, have announced a strategic agreement, thereby settling UMG’s copyright infringement litigation against Udio. Now, a press release from UMG states that the two companies will also “collaborate on an innovative, new commercial music creation, consumption and streaming experience.”
This deal includes a compensatory legal settlement for UMG, which sued Udio and its rival Suno with the two other major music companies in June 2024, accusing the two platforms of copyright infringement on an “almost unimaginable scale.” At the time, Suno and Udio were using UMG and the other majors’ copyrighted sound recordings to train their models, which could make realistic songs at the click of a button, without a license in place. (Sony Music and Warner Music Group are still involved in the lawsuit against Udio and Suno).
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According to the press release, this deal goes beyond just settling the lawsuit — it also provides licensing agreements for recorded music and publishing to UMG, creating a new revenue stream for the company and its signees. Notably, the lawsuit was only focused on the apparent infringement of UMG’s sound recordings, so this now provides a licensing framework for not just sound records but songs as well. Participating UMG artists and writers will be rewarded for both the training process of the AI model and for its outputs, according to a source close to the deal.
For now, Udio’s existing model will remain available for users as the AI company transitions over to this new model with UMG. Any song created with Udio’s existing model will be “controlled within a walled garden,” according to the release, and there are already amendments to Udio in place to make sure that all songs created with it are fingerprinted, filtered and more. According to a source close to the deal, users are not able to export their Udio songs for now.
The new collaborative platform will be launched in 2026, and UMG artists and songwriters can participate in it on an opt-in basis. The press release states it will be “powered by new cutting-edge generative AI technology that will be trained on authorized and licensed music. The new subscription service will transform the user engagement experience, creating a licensed and protected environment to customize, stream and share music responsibly, on the Udio platform.” The source close to the deal adds that works made within Udio’s forthcoming platform cannot be exported. Instead, users can enjoy their creations within the service, which will be geared towards fans. Some capabilities are said to include mashups, remixes and tempo changes to existing, licensed works as well as voice swapping with UMG artists’ voices who have chosen to make their vocals that available to users.
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This marks UMG’s latest collaboration with an AI music company, and certainly its biggest announcement to date. In the past few years, UMG has struck deals with “responsible” AI music companies, as the company often calls them, including KLAY, SoundLabs and Pro-Rada. More deals between UMG and AI companies are expected to arrive in the coming days.
“We couldn’t be more thrilled about this collaboration and the opportunity to work alongside UMG to redefine how AI empowers artists and fans,” said Andrew Sanchez, co-founder & CEO of Udio, in a statement. “This moment brings to life everything we’ve been building toward — uniting AI and the music industry in a way that truly champions artists. Together, we’re building the technological and business landscape that will fundamentally expand what’s possible in music creation and engagement.”
Lucian Grainge, chairman and CEO of UMG, said, “These new agreements with Udio demonstrate our commitment to do what’s right by our artists and songwriters, whether that means embracing new technologies, developing new business models, diversifying revenue streams or beyond. We look forward to working with Andrew who shares our belief that together, we can foster a healthy commercial AI ecosystem in which artists, songwriters, music companies and technology companies can all flourish and create incredible experiences for fans.”
The three major music companies — Sony Music, Universal Music Group and Warner Music Group — are in talks with AI music companies Suno and Udio to license their works as training data, despite suing the two startups for infringement “on an almost unimaginable scale” last summer. Now, executives in the “ethical” or “responsible” AI music space are voicing displeasure that the alleged infringers could potentially benefit from their actions.
Several of those ethical AI companies said they were led to believe they would be rewarded by the record labels for going through the tough process of licensing music from the beginning, in what one AI music company founder previously told Billboard would be “a carrot and stick approach to AI,” penalizing those who raced ahead and trained models without permission or compensation.
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“That’s all out the window,” that founder says now. “I was talking to another founder that does ethical AI voice models, and he told me, ‘F–k it. I don’t care anymore. Why does it matter to be ethical if we just get left behind?’”
Ed Newton-Rex, founder of non-profit Fairly Trained, which certifies ethically-trained AI models, adds: “If I were running a startup that had tried to do the right thing — respecting creators’ rights — and investors had rejected me because I wasn’t exploiting copyrighted work like so many others, and then this happened? I’d definitely be pissed off.”
Tracy Chan, CEO of AI music company Splash, told Billboard via email that she stands by her decision to license music from the start. “At Splash, being ethically trained wasn’t a debate — it was obvious,” she says. “We’re musicians and technologists. We believe AI should amplify creativity, not exploit it. We don’t need to scrape the world’s music to make that happen.”
It remains unclear how far along these licensing talks are between the major music companies and Suno and Udio, and if deals will even come to fruition to avert the blockbuster lawsuits. It’s common in costly and lengthy litigation like this for the two sides to discuss what it would look like to settle the dispute outside of court. Plus, licensing is what the majors have wanted from AI companies all along — does it matter how they come to it?
Multiple executives expressed fear that if the majors ditch the lawsuit and go for deals, they will set a bad precedent for the entire business. “Basically, if they do this deal, I think it would send a message to big tech that if you want to disrupt the music industry, you can do whatever you want and then ask for forgiveness later,” says Anthony Demekhin, CEO/co-founder of Tuney.
This, however, is not the first time the music business has considered a partnership with tech companies that were once their enemy. YouTube, for example, initially launched without properly licensing all of the music on its platform first. In his 2024 New Years’ address to staff, Lucian Grainge, CEO/chairman of UMG, alluded to this, and how he would do it differently this time with his so-called “responsible AI” initiative. “In the past, new and often disruptive technology was simply released into the world, leaving the music community to develop the model by which artists would be fairly compensated and their rights protected,” he wrote, adding that “in a sharp break with the past,” UMG had formed a partnership with YouTube to “give artists a seat at the table” to shape the company’s AI products, and that the company would also collaborate “with several [other] platforms on numerous opportunities and approaches” in the AI space.
Another part of Grainge’s “responsible AI” initiative was “to lobby for ‘guardrails,’ that is public policies setting basic rules for AI.” Mike Pelczynski, co-founder of ethical AI voice company Voice-Swap, also worries that if these deals go through, they could weaken the music industry’s messaging to Capitol Hill, where bills like the NO FAKES Act are still in flux. “All the messaging we had before, all the hard-lining about responsible AI from the beginning, it’s gone,” he says. “Now, if policy makers look at [the music business] they might say, ‘Wait, what side should we take? Where do you stand?’”
If talks about licenses for Suno and Udio move forward, determining exactly how that license works, and how artists will be paid, will be complex. To date, almost all “ethical” AI companies are licensing their musical training data from production libraries, which offer simple, one-stop licenses for songs. Alex Bestall, CEO of music production house and AI company Rightsify, says that the structure of those deals are typically “flat-fee blanket licenses for a fixed term, often one to three years or in some cases perpetuity… all data licensing [music or otherwise] is pretty standardized at this point.”
It’s unclear if the deals the majors have discussed with Suno and Udio will follow this framework, but if they did, the question then comes — how do the majors divide up those fees for their artists and writers? The Wall Street Journal reported that “the [music] companies want the startups to develop fingerprinting and attribution technology — similar to YouTube’s content ID — to track when and how a song is used.” In that scenario, the money received would be given to signees based on usage.
While there are a few startups working on music attribution technology right now, multiple experts tell Billboard they don’t think the tech is ready yet. “Attribution is nowhere,” says Newton-Rex, who also previously worked as vp of audio at Stability AI. “It’s not even close. There’s no system that I have seen that would do a decent job of accurately assigning attribution to what has inspired a given song.”
Even the possibility of deals between the parties has sparked a larger conversation about how to handle tech companies who ask for forgiveness — and not for permission — from the music business.
“If the two biggest offenders actually become the legal standard, it’s effectively like making Pirate Bay into Spotify,” says Demekhin. “I understand it from a business perspective because it’s the path of least resistance [to settle and get a license now]. But this could send a message to tech that could bite the industry on the next wave.”
