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Source: NurPhoto / Getty / Instagram Threads
Wednesday, Instagram decided to “shock drop” its answer to Twitter to strike while the iron is still hot as the mass exodus from Elon Musk is underway. So far, Mark Zuckerberg and co’s decision to hit the launch button was brilliant and is paying off.

Spotted on Engadget, Threads, Meta’s rival to Twitter is off to an impressive start and has already exceeded ten million signups in just seven hours after going live, according to a Thread from CEO Mark Zuckerberg.

The massive signup number was a testament to the platform’s ability to handle the rapid signup rate, which could also be a direct result of Instagram successfully luring some of its 2 billion users over to Threads.
Zuckerberg wasn’t done egging on his rival, Elon Musk, whom he could fight in a cage match. No, we’re not kidding about that. In his first tweet in over a decade, the Meta chief used the classic Spider-Man meme signaling a standoff between the two billionaires.

While this is a solid start for Threads, the platform’s launch is not without issues. Users are enjoying their time with Threads, but complaints are coming in. One of the main issues is the lack of chronological or following-only feed options, which both Twitter and Instagram are still dealing with to some extent.
Current Threads users are stuck with the current algorithm throwing random users on their feeds, directly resulting from seeing posts other users are replying to.
Threads also lack a post-editing feature, something both Facebook and IG users enjoy, hashtags, account switching, a dedicated button to insert GIFS, and more.
Adam Mosseri Spoke About Instagram Threads’ Issues
In a Threads post, Instagram CEO Adam Mosseri said that a following-only feature, post-editing, and account switching are “on the list,” and hashtags will be tappable “in time.”
In a recent update from his Broadcast channel, Mosseri admits things are “hectic” behind the scenes.
“Things have been hectic behind the scenes this week, most of the Threads team is focused on keeping the app up and fixing all the bugs we’re finding it,” Mosseri begins. “It feels a little bit like what working at this company felt like ten years ago, everyone’s rolling up their sleeves, hustling and trying to help the best they can.”

He continues, “We didn’t expect 10s of millions of people to sign up in less than a day, but supporting that is the definition of a champagne problem.”
Well, Rome was not built in a day. We only expect Threads to come into form over time. Plus, you can still spend time on Spill as Threads continues to figure things out.

Photo: NurPhoto / Getty

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Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.
A listing for the app, called Threads, appeared on Apple’s App Store, indicating it would debut as early as Thursday. It is billed as a “text-based conversation app” that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” it said.

Instagram users will be able to keep their user names and follow the same accounts on the new app, according to screenshots displayed on the App Store listing. Meta declined to comment on the app.

Musk replied “yeah” to a tweet from Twitter co-founder Jack Dorsey saying, “All your Threads are belong to us,” along with a screenshot from the App Store’s privacy section showing what personal information might be collected by the new Meta app.

Threads could be the latest headache for Musk, who acquired Twitter last year for $44 billion and has been making changes that have unnerved advertisers and turned off users, including new daily limits on the number of tweets people can view.

Meta has good timing because Twitter users are growing frustrated with Musk’s changes and looking for a viable alternative, said Matt Navarra, a social media consultant.

Threads presents the “opportunity to jump to a platform that can give them many of the things that they want Twitter to continue to be that it no longer is,” he said.

Allowing Instagram users to port their profile to Threads could give the new app more traction with potential users by providing a ready-made set of accounts for them to follow, said Navarra, former director of social media at tech news site The Next Web and digital communications adviser for the British government.

Twitter has rolled out a series of unpopular changes in recent days, including a requirement for users to be verified to use the online dashboard TweetDeck. The policy announced Monday takes effect in 30 days and appears to be aimed at raising extra revenue because users need to pay have their accounts verified under Musk’s changes.

TweetDeck is popular with companies and news organizations, allowing users to manage multiple Twitter accounts.

It comes after outcry over Musk’s announcement this weekend that Twitter has limited the number of tweets users can view each day — restrictions that the billionaire Tesla CEO described as an attempt to stop unauthorized scraping of potentially valuable data.

Still, some users might be put off by Meta’s data privacy track record, Navarra said. And would-be Twitter challengers like Mastodon have found it a challenge to sign up users.

“It’s hard to tell whether the upset and discontent is strong enough to make a mass exodus or whether it will be somewhat of a slow erosion,” Navarra said.

Musk’s rivalry with Meta Platforms also could end up spilling over into real life. In an online exchange between Musk and Meta CEO Mark Zuckerberg, the two tech billionaires seemingly agreed to a cage match face-off, though it’s unclear if they will actually make it to the ring.

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Source: @sportscenter / ESPN
The annual Nathan’s Famous Hot Dog Eating Contest in Coney Island, NY goes down every July 4th and you can expect much gluttony as contestants down ridiculous amounts of hot dogs. But this year’s event has caused all types of comedy thanks to a participant named Elizabeth “Glizzy Lizzy” Salgado whose nickname has her going viral.

Hailing out of the Keene, CA, the 5′ 8″ making her debut has the Internets cracking up over her nickname. The sexual innuendo is thick on these e-streets since a ”
Source: @sportscenter / ESPN
glizzy gladiator” is well, we’ll let you look it up.
In case you don’t know, a “glizzy” is a hot dog or sausage, and the consumption at such items are barbecues or lunchroom tables is always cause for immature jokes. And we must admit we’re here for the comedy.
Peep some of the more hilarious reactions in the gallery.

7. All jokes aside, Glizzy Lizzy ain’t have nothing on the champ.

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Source: Anadolu Agency / Getty / Elon Musk
Phony Stark, aka Elon Musk’s masterclass in breaking something that worked perfectly before he bought it, is pretty much complete. Over the weekend, Twitter was an absolute mess, and Black Twitter became officially fed up with the platform.
What the hell is a rate limit?
That’s what many Twitter users were asking over the weekend and some still as of today. Elon Musk took to his broken platform to reveal that all users were hit with limits on how many tweets they could read, causing a significant outage as people tried to keep up with what was happening in the world.
The Trump of Tech said in a tweet that verified account users can see up to 6,000 posts daily, while unverified users only see 600.

Newly registered Twitter users got it the worse, only being allowed to see 300 tweets per day. He eventually lifted that number to 10,000, 1,000, and 500, but the damage was done.

Musk claims that his platform is dealing with “extreme levels of data scraping” from “several hundred organizations” and “system manipulation” while not naming precisely who is doing it.
Is Elon Musk Lying?
Of course, people are calling C A P on Musk’s claims. Spotted on Crooks and Liars, web developer Sheldon Chang accused the Tesla and Space X chief’s Twitter “DDOSing itself, on rival Mastodon.
Per Crooks and Liars:
This is hilarious. It appears that Twitter is DDOSing itself.
The Twitter home feed’s been down for most of this morning. Even though nothing loads, the Twitter website never stops trying and trying.
In the first video, notice the error message that I’m being rate limited. Then notice the jiggling scrollbar on the right.
The second video shows why it’s jiggling. Twitter is firing off about 10 requests a second to itself to try and fetch content that never arrives because Elon’s latest genius innovation is to block people from being able to read Twitter without logging in.
This likely created some hellish conditions that the engineers never envisioned and so we get this comedy of errors resulting in the most epic of self-owns, the self-DDOS.
Unbelievable. It’s amateur hour.
Another developer was able to back up Chang’s claims by also replicating those DDOSing results.

Another claim accuses Musk and Twitter of simply not paying their bills after it moved from Google’s Cloud Services to their servers, and that’s when all of the issues began.

Black Twitter Is Packing Up & Leaving
Since Musk took over and imposed many dumb ideas, users have been looking for a substitute for Twitter. BlueSky caught on immediately but, per The Verge’s reporting, is pausing sign-ups “temporarily” as it deals with the influx of people signing up to use the platform.
In a BlueSky post, the company said:
“We will temporarily be pausing Bluesky sign-ups while our team continues to resolve the existing performance issues. We’ll keep you updated when invite codes will resume functionality. We’re excited to welcome more users to our beta soon!”
Black Twitter, which basically makes the platform pop, is done with Elon, and his shenanigans are on the move to Spill, which happens to be founded by two former Twitter employees, Alphonzo “Phonz” Terrell, and DeVaris Brown.
If you look up and down Twitter timelines, it’s Black users sharing their Spill profiles or asking for invite codes so they can join the mass exodus.
Welp.
Is this truly the end of Twitter? That remains to be seen, but it’s looking like it’s on its way into social media purgatory.
You can see more reactions to Elon Musk breaking Twitter in the gallery below.

Photos: Anadolu Agency / Getty

Twitter owner Elon Musk has limited the number of tweets that users can view each day — restrictions he described as an attempt to prevent unauthorized scraping of potentially valuable data from the social media platform.

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The site is now requiring people to log on to view tweets and profiles — a change in its longtime practice to allow everyone to peruse the chatter on what Musk has frequently touted as the world’s digital town square since buying it for $44 billion last year.

The restrictions could result in users being locked out of Twitter for the day after scrolling through several hundred tweets. Thousands of users complained Saturday (July 1) of not being able to access the site.

In a Friday tweet, Musk described the new restrictions as a temporary measure that was taken because “we were getting data pillaged so much that it was degrading service for normal users!”

Musk has pushed back on what he calls misuse of Twitter data to train popular artificial intelligence systems like ChatGPT. They scour reams of information online to generate human-like text, photos, video and other content.

Musk elaborated on the limits Saturday, saying unverified accounts will temporarily be restricted to reading 600 posts per day, while verified accounts will be able to scroll through up to 6,000.

After facing backlash, he tweeted that the thresholds would be raised to 800 posts for unverified accounts and 8,000 for verified accounts before later settling on 1,000 and 10,000 tweets, respectively.

The crackdown began to have ripple effects, causing more than 7,500 people at one point Saturday to report problems using the social media service, based on complaints registered on Downdetector, a website that tracks online outages.

Although that’s a relatively small number of Twitter’s more than 200 million worldwide users, the trouble was widespread enough to cause the #TwitterDown hashtag to trend in some parts of the world.

The higher threshold allowed on verified accounts is part of an $8-per-month subscription service that Musk rolled out earlier this year in an effort to boost Twitter revenue. It has fallen sharply since the billionaire Tesla CEO took over the company and laid off roughly three-fourths of the workforce to cut costs and stave off bankruptcy.

Advertisers have since curbed their spending on Twitter, partly because of changes that have allowed more sometimes-hateful and prickly content that offends a wider part of the service’s audience.

Musk recently hired longtime NBC Universal executive Linda Yaccarino as Twitter’s CEO to try to win back advertisers.

An Associated Press inquiry about Saturday’s access problems triggered a crude automated reply that Twitter sends to most media queries without addressing the question.

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Source: MANDEL NGAN / Getty / Mark Zuckerberg / Elon Musk
I don’t think anyone had this possible PPV event on their digital bingo cards.
Twitter’s incompetent owner, Elon Musk, and Meta’s chief, Mark Zuckerberg, have been virtually jabbing each other for months. Now it seems the two tech giants could square off in a cage match, and we’re not talking virtually either.
This all stemmed from Twitter users and Musk responding to a report about Instagram’s “Twitter-like” platform, Threads. 
“I’m sure Earth can’t wait to be exclusively under Zuck’s thumb with no other options,” Musk cheekily tweeted.

In response to Musk’s tweet, a user warned the Tesla chief that Zuckerberg is trained in Ju Jitsu, with Musk responding, “I’m up for a cage match if he is, lol.”

Musk might have been joking with his comment, but apparently, Zuckerberg is not, and he let the Phony Stark know he wants all the smoke by responding via his Instagram Stories, “Send me the location.”

Musk continued to egg on the situation by tweeting out a possible venue for the match, the “Vegas Octagon,” of course, and letting off a fire emoji when someone suggested that UFC’s Joe Rogan could be a referee.

He also claims he has a great move called “the walrus,” whatever the hell that means.

Tale of The Tape
Elon Musk, on paper, is the bigger person, but he also admits he “almost never” goes to the gym, and the only exercise he gets is “picking up my kids and throwing them in the air.”
It’s an entirely different story for Zuckerberg. Per ESPN, he won a no-gi white belt in the 149-pound division at a Silicon Valley tournament and placed second in a gi category on the same day.
The Zuck has also trained BJJ for about a year under Dave Camarillo who has also mentored former UFC titleholders like Cain Velasquez, Jon Fitch, and Josh Koscheck.
Camarillo had high praise for the Meta CEO, telling ESPN:
“He’s amazing. He is an extremely hard worker, as everybody knows. But a lot of people have a business, and they’re successful, and they have that side of their life, and rarely do they dip into the physical side, especially with something like jiu-jitsu and MMA, and have the same amount of success or even go past Day 1 or Month 1.”
Twitter, of course, has thoughts about this possible fight between the tech titans. You can see them in the gallery below.

Photo: MANDEL NGAN / Getty

1. LOL, accurate

During the National Music Publishers’ Association (NMPA) annual meeting on Wednesday (June 14), the trade organization said it calculated total U.S. publishing revenue at $5.6 billion in 2022, up from $4.7 billion in 2021 — a more than 19% increase year over year.

During his presentation at the meeting, held at Alice Tully Hall at Lincoln Center in New York, NMPA president/CEO David Israelite further noted that $5.6 billion figure does not include monies likely owed to publishers after the Copyright Royalty Board’s recent ruling upholding a rate increase for streaming services, rising gradually from 11.4% to 15.1% of service revenue for the 2018-2022 period. Once that increase is retroactively applied later this year, publishers’ should see a substantial additional payday.

Based on revenues earned in January and February 2023, compared to the same two months from 2022, Israelite said publishing earnings are up 27% so far this year. That’s due to a number of factors, including an increased royalty rate from streaming services that’s now set at 15.1% of revenue in 2023 and will increase gradually to 15.35% in 2027. Streaming services raising their subscription prices have also contributed to higher revenues, as well as growing diversity in publishers’ revenue streams.

Since 2014, when U.S. publishers earned $2.2 billion, annual revenues have grown more than 160% overall, according to the NMPA.

Breaking down revenue categories, performance royalties made up 48% of revenue — dropping below 50% for the first time. That fall in percentage, however, was “because the growth in other categories has been so significant, specifically with regard to synchronization,” Israelite said. Synch revenues made up 26.07% of earnings, mechanical 20.27% and other 5.37%.

Elsewhere during the event, NMPA executive vp/general counsel Danielle Aguirre announced that the organization had also distributed $66 million to its members from legal recoveries and settlements last year. “This is equal to a 456% average return on your dues,” she said, adding that the amount collected brings the NMPA’s all-time legal recovery number to $1.2 billion.

In a blockbuster announcement, Aguirre also revealed that NMPA members were suing Twitter over allegations of widespread copyright infringement, with dozens of music publishers seeking hundreds of millions in damages for infringing over 1,700 songs. If the claims are proven, the social media giant could be forced to pay as much as $255 million in damages.

Apart from Israelite’s state of the union address, which provided publishers with key analysis on the successes and pitfalls of the previous year, the meeting also doled out awards to several individuals. Among them, the organization honored RIAA chairman/CEO Mitch Glazier with the NMPA Industry Legacy Award, Senator Dick Durbin of Illinois with the NMPA President’s Award for his leadership in passing the Music Modernization Act and the CASE Act, Brandi Carlile with the Songwriter Icon Award and Ashley Gorley with the first-ever NMPA Non-Performing Songwriter Icon Award.

Coming out to perform in honor of Carlile was Allison Russell, who performed Carlile’s “This Time Tomorrow”; and Brandy Clark, who performed Carlile’s “You and Me on the Rock.” Coming out for Gorley was special guest Luke Bryan, who performed two Gorley-penned hits: “What Make You Country” and “Play It Again.”

This story is developing.

The National Music Publishers’ Association says its members are suing Twitter over allegations of widespread copyright infringement and seeking hundreds of millions in damages, telling the Elon Musk-owned site it can no longer “refuse to pay songwriters and music publishers.”
In the lawsuit, which the group plans to announce during its annual meeting Wednesday (June 14), dozens of music publishers allege that Twitter had infringed more than 1,700 different songs — a claim that, if proven, could put the social media giant on the hook for as much as $255 million in damages.

“Twitter profits handsomely from its infringement of publishers’ repertoires of musical compositions,” the music companies write in their complaint, which was obtained by Billboard. “Twitter’s unlawful conduct has caused and continues to cause substantial and irreparable harm to Publishers, their songwriter clients, and the entire music ecosystem.”

Twitter did not respond to immediate request for comment.

The plaintiffs named in the lawsuit, set to be filed in Tennessee federal court, include Concord, UMPG, peermusic, ABKCO Music, Anthem Entertainment, Big Machine Music, BMG Rights Management, Hipgnosis Songs Group, Kobalt Music Publishing America, Mayimba Music, Reservoir Media Management, Sony Music Publishing, Spirit Music Group, The Royalty Network, Ultra Music Publishing, Warner Chappell Music, and Wixen Music Publishing.

The announcement that the NMPA would be pursuing legal action against Twitter shouldn’t come as a total surprise. In a February speech at the Association of Independent Music Publishers (AIMP) summit, NMPA president and CEO David Israelite called Twitter his “top legal focus” this year. He warned that the company was “hiding behind” the Digital Millenium Copyright Act – the federal law that limits how websites like Twitter can be sued over copyright infringement by their users.

In a statement on Wednesday, Israelite echoed that threat, saying that Twitter could no longer “hide behind the DMCA and refuse to pay songwriters and music publishers.”

“Twitter stands alone as the largest social media platform that has completely refused to license the millions of songs on its service,” Israelite said in a statement. “Twitter knows full well that music is leaked, launched, and streamed by billions of people every day on its platform.”

The DMCA provides websites like Twitter with a legal immunity — a “safe harbor” — against copyright lawsuits over material uploaded by their users, so long as they promptly remove infringing content and ban repeated violators from the platform. But in their new lawsuit, the publishers allege that Twitter failed to do either, meaning the site has legally forfeited the DMCA’s protections.

“Twitter routinely ignores known repeat infringers and known infringements, refusing to take simple steps that are available to Twitter to stop these specific instances of infringement of which it is aware,” the publishers wrote.

The NMPA annual meeting each year is known to feature at least one bombshell announcement from Israelite. Last year, the NMPA launched a legal action against over a hundred different apps that skim music from digital services without obtaining licenses, sent cease and desist notices to Apple and Google app stores, and filed a copyright infringement lawsuit against music video-making app Vinkle. In 2021, Israelite announced $200 million copyright infringement lawsuit against Roblox for hosting thousands of unlicensed songs within the game’s library.

The NMPA’s public grievances with Twitter date back to at least April 2021, when a Billboard published a guest column, co-penned by Israelite and RIAA chief Mitch Glazier. In it, the two leaders called for social media platform to license music and noted that in the last year music creators had sent more than 2 million notices to Twitter of unlicensed and infringing appearances of copyrighted music on the platform, more than 200,000 of which were of unreleased songs. “The company’s response to date has been totally inadequate,” the article lamented. It went on to suggest three ways for Twitter to address the grievances the music business has had with its operations: “licensing music and pay music creators like others do,” “better content protection tools,” and “stop demanding exorbitant payments from creators for content protection.”

Since Jack Dorsey stepped down from Twitter in November 2021, the stability of the company has been in constant flux. By the time Musk bought the company and assumed the role of CEO in October 2022, Twitter’s future seemed even more uncertain amid Musk’s controversial leadership, widespread cost cutting measures, and restructuring of the company. Since Dorsey’s departure, Israelite has taken to the platform to express his hope that subsequent chiefs like Parag Agrawal, Musk and now Linda Yaccarino would “finally” “take a new approach” with licensing music.

But in Wednesday’s lawsuit, the publishers said things had only gotten worse: “Twitter’s change in ownership in October 2022 has not led to improvements in how it acts with respect to copyright. On the contrary, Twitter’s internal affairs regarding matters pertinent to this case are in disarray.”

Licensing for games, social media, and other applications is quickly becoming a major component of music publishers’ income. At last year’s annual meeting, NMPA announced that licensing from new revenue streams — like Twitch, Roblox, Peloton and others — now account for 29.11% of music publishers’ income, something that is expected to only rise over time. This has come with the success of the NMPA’s aggressive legal agenda in recent years, and has helped publishers diversify their income from streaming, which is strictly regulated in the U.S. by the Copyright Royalty Board.

In the lawsuit against Twitter, the publishers noted that TikTok, Facebook, Instagram, YouTube, and Snapchat had all entered into such broader licensing deals, enabling their users to use copyrighted music while still compensating songwriters. Twitter, they wrote, cannot not continue to be the exception.

“Twitter is seizing for itself an artificial competitive advantage against companies that are not violating copyright law, undercutting existing markets, cheapening the value of music, and undermining Publishers’ well-established business models,” lawyers for the publishers wrote.

Elon Musk said Thursday he has found a new CEO for Twitter, or X Corp. as it’s now called — and it’s a woman. He did not name her but said she will be starting in about six weeks.

Musk, who bought Twitter last fall and has been running it since, has long insisted he is not the company’s permanent CEO. The Tesla billionaire said in a tweet Thursday that his role will transition to being Twitter’s executive chairman and chief technology officer.

In mid-November, just a few weeks after buying the social media platform for $44 billion, he told a Delaware court that he does not want to be the CEO of any company.

While testifying, Musk said “I expect to reduce my time at Twitter and find somebody else to run Twitter over time.”

More than a month later, he tweeted in December: “I will resign as CEO as soon as I find someone foolish enough to take the job.” The pledge came after millions of Twitter users asked him to step down in a Twitter poll the billionaire himself created and promised to abide by.

In February, he told a conference he anticipated finding a CEO for San Francisco-based Twitter “probably toward the end of this year.”

Shares of Tesla rose about 2% Thursday after Musk made the announcement. Shareholders of the electric car company have been concerned about how much of his attention is being spent on Twitter.

Last November, he was questioned in court about how he splits his time among Tesla and his other companies, including SpaceX and Twitter. Musk had to testify in the trial in Delaware’s Court of Chancery over a shareholder’s challenge to his potentially $55 billion compensation plan as CEO of the electric car company.

Musk said he never intended to be CEO of Tesla, and that he didn’t want to be chief executive of any other companies either, preferring to see himself as an engineer. Musk also said at the time that he expected an organizational restructuring of Twitter to be completed in the next week or so. It’s been nearly six months since he said that.

Musk’s tenure at Twitter’s helm has been chaotic, and he’s made various promises and proclamations he’s backtracked or never followed up on. He began his first day firing the company’s top executives, followed by roughly 80% of its staff. He’s upended the platform’s verification system and has scaled back content moderation and safeguards against the spread of misinformation.

Bantering with Twitter followers late last year, Musk expressed pessimism about the prospects for a new CEO, saying that person “must like pain a lot” to run a company that “has been in the fast lane to bankruptcy.”

“No one wants the job who can actually keep Twitter alive. There is no successor,” Musk tweeted at the time.

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Source: Christopher Furlong / Getty / Twitter
If you haven’t used your Twitter account in a while and plan on keeping it, you better log on now because Elon Musk wants to get rid of it.

Elon Musk said on his janky Twitter app to warn his followers and other users, “You will probably see follower count drop” after revealing that the platform will begin “purging” accounts that “had no activity at all for several years.”

The announcement didn’t reveal an exact date for this purge, but you can bet one is on the way from Twitter in the form of a blog post.

Musk’s tweet about inactive accounts comes after reportedly threatening to reassign NPR’s Twitter handle after the news outlet ditched Twitter for other social media platforms after labeling NPR “state-affiliated media,” putting it in the same category as Russia’s RT.
Per Engadget’s reporting, Musk told NPR in an email exchange that it’s Twitter’s policy to “recycle handles that are definitively dormant,” and the “same policy applies to all accounts.”
Elon Musk Says His Company Will Archive Abandoned Accounts
Responding to his tweet, a paid subscriber to Musk’s profile “strongly” urged Musk not to purge inactive accounts. “Deleting the output of inactive accounts would be terrible. I still see people liking ten year old tweets I made, but the threads are already often fragmented with deleted or unavailable tweets. Don’t make it worse!”
Musk replied to the user by revealing his platform would archive the “abandoned” accounts.

Currently, the platform’s policy page on inactive accounts says to “log in at least every 30 days,” adding it will delete accounts due to inactivity.
We shall see if Musk keeps his word on this policy update.

Photo: Christopher Furlong / Getty