Trending Up

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

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This week: Ryan Murphy’s new FX series about the Menendez Brothers inspires streaming gains for a heavily featured late-’80s act, dance crazes help a new viral hit by Odetari and an old one by Freak Nasty, and can you believe it’s Sept. 21 again already?

‘Menendez Story’ Drives Streaming Gains for Milli Vanilli’s Catalog 

The Lyle and Erik Menendez Story – the latest installment in Ryan Murphy’s Monsters anthology series – has unsurprisingly inspired loads of controversy and discourse, but it’s also inspired some new interest in Milli Vanilli’s catalog. 

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The vocal duo, best known for their three 1989 Hot 100 chart-toppers and the infamous revocation of their best new artist Grammy after being exposed for lip-syncing,also plays a key musical role in the first few episodes of Menendez Story. The opening episode features three of their biggest hits — “Girl You Know It’s True,” “Girl I’m Gonna Miss You” and “Blame It on the Rain” — even earning its title from the latter. Though the events of Menendez story take place several years after Milli Vanilli’s reign, the duo’s music is used to help set the scene and explore the two brothers’ friendship. 

“Blame It On the Rain,” the most prominently featured Milli Vanilli track in the series, posted at 68% increase in streaming activity, going from 75,000 official on-demand U.S. streams during the period of Sept. 13-16 to over 125,000 streams in the four-day period following the series premiere on Netflix (Sept. 20-23). Similarly, “Girl You Know It’s True” jumped 32.5% in streaming activity to nearly 135,000 streams (Sept. 20-23). “Girl I’m Gonna Miss You” earned the biggest streaming increase out of all three tracks, exploding a whopping 258% from 28,000 streams (Sept. 13-16) to 103,000 streams (Sept. 20-23). Overall, streams for Milli Vanilli’s entire catalog leapt 114% after the release of Menendez Story, crossing 552,000 official on-demand U.S. streams during the period of Sept. 20-23. – KYLE DENIS

‘Perfect Couple,’ Perfect Synch: Nicole Kidman Helps Meghan Trainor Dance Up in Streams

The Perfect Couple, the latest bestselling book-turned streaming series starring Nicole Kidman, has been a smash hit for Netflix since premiering earlier this month — and while the mystery involves a murder taking place at a posh wedding, the opening of each episode showcases a much lighter mood than the high-stakes family drama. Kidman, along with costars like Liev Schreiber and Meghann Fahy, spend the theme performing a full-cast, choreographed dance routine on a beach, turning in slow motion and clapping as a voice sings, “Anything that feels this good / Well, it must be illegal, it must be illegal.”

That voice belongs to Meghan Trainor, whose track “Criminals” serves as the theme song for The Perfect Couple after being featured on the deluxe edition of her June album Timeless. And the streaming synch has already helped “Criminals” triple up in streams compared to its pre-Perfect Couple numbers: after earning 263,000 U.S. on-demand streams the week prior to the show’s Sept. 5 premiere, according to Luminate, the song earned 972,000 streams during the week ending Sept. 19, along with 2,400 in weekly digital sales. 

While “Criminals” has yet to hit the Hot 100, the song’s rise is arriving at an enjoyable moment for Trainor, who’s celebrating the 10-year anniversary of “All About That Bass,” and performing at New York’s Madison Square Garden tonight. – JASON LIPSHUTZ

Fraternity Rush Season Revives Freak Nasty’s “Da’ Dip” 

It’s still early in the school year, which means that rush season is in full effect. In a natural progression of the undergraduate fraternity rush process, many pledges now document their journeys to brotherhood on TikTok. Part of that process now includes filming adorably dorky TikTok dance trends – including the latest viral choreography to Freak Nasty’s 1997 smash “Da’ Dip.” 

 The dominant choreography template was originated by user @varsnikk earlier this year (Aug. 14), but as is the case with most TikTok dance trends, the moves have become more simplified as the trend became more viral. That original clip boasts over 700,000 views, while the official “Da’ Dip” TikTok sound now plays in nearly 350,000 posts. Several major stars have hopped on the trend – including Matthew Morrison and Ice Spice – but the recent uptick in engagement has been spurred in large part by “#pledgetok” videos. Essentially, pledges (prospective members of a fraternity) execute the dance trend while commenters around the world cheer on their awkward moves and laud their favorite “divas.” Normally, the young men are dressed in some combination of a navy sports jacket and khakis, and they execute the dance with fellow members of their pledge class. 

According to Luminate, “Da’ Dip” earned over 320,000 official on-demand U.S. streams during the week of Sept. 13-19. That marks a 95% increase in streaming activity from three weeks prior (Aug. 23-29), when the beloved Miami bass track pulled in just over 165,000 streams. “Da’ Dip” has ballooned in streams for each of the past few weeks, helping the track notch a No. 16 debut on the Billboard TikTok Top 50 (chart dated Sept. 21). Should “Da’ Dip” continue its streaming revival, Freak Nasty could add a few more chart accolades to the No. 15 Hot 100 peak the track earned back in 1997. – KD

Numbers Going Strong: Odetari Manages to ‘Keep Up’ Momentum With New Viral Hit

In January, Billboard Dance editor Katie Bain wrote a digital cover story about Odetari (along with frequent collaborator 6arelyhuman) asking if they were the future of dance music; eight months later, the former is providing further evidence that he just might be. His adrenalized new single “Keep Up” – which sounds like the perfect gamer soundtrack, down to its verses even lifting a bit of the melody from the classic Sonic the Hedgehog Green Hill Zone theme – has been steadily taking off since its July release. 

Sonic edits have actually played a big part in the song’s viral success on TikTok – including a couple posted by the producer himself – to the point where a Change.org petition to get the song included in the third Sonic the Hedgehog movie is just a few hundred signatures away from its 5,000 goal. An associated dance has also played a major part in the song’s social media proliferation, with the song’s rapid pace making it a particular degree-of-difficulty challenge. 

It’s all added up to help “Keep Up” increase by millions of streams over the past few weeks. The song racked up 4.2 million official on-demand U.S. streams for the week ending Sept. 19, which is up 91% from where it was three weeks earlier, according to Luminate. It’s already on No. 21 on the Bubbling Under chart – so if it keeps it up, Odetari might not be too far away from his first-ever Hot 100 hit. – ANDREW UNTERBERGER

Season’s Gainings: “September,” Remembered Once More

If you missed observing September Day this year, you’d probably be forgiven – it came over the weekend, and once again with no Demi Adejuyigbe celebratory viral video, with the writer/comedian having retired from his once-annual duties in 2021. But fear not, plenty still remembered the 21st night of September: Earth, Wind & Fire‘s signature 1979 smash racked up a little over 1.7 million official on-demand U.S. streams on Saturday, a 144% gain from the previous week. That is down just a little from the nearly 1.8 mil the song pulled on Sept. 21, 2023, though – so if anyone wants to pick up the torch from Adejuyigbe before the song really starts to reverse momentum and risk losing its perennial status, you’ve got a year to figure out how. – AU

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

Explore

See latest videos, charts and news

See latest videos, charts and news

This week: VMAs winners and performers get a nice uptick in streams and sales, an outpouring of posthumous affection for Frankie Beverly results in huge gains in consumption for the Maze catalog, and Britney Spears fans have a very unusual day of celebration for one of her exes.

The VMAs Bump: Chappell Roan, Benson Boone, ‘Fortnight’ & More of the Night’s Winners See Gains

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As usual, the big wins from MTV’s 41st annual Video Music Awards on Wednesday (Sept. 11) came not only on stage, but also in the days that followed on DSPs and music retailers. A number of the reigning artists from last week — both in terms of moonpeople taken home and major performances delivered on stage — enjoyed strong gains in the consumption of their catalogs and hits following the awards show.

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And as has often been the case so far in 2024, perhaps the biggest winner there was Chappell Roan. The rising alt-pop star took home the award for best new artist, and also had perhaps the most highly anticipated (and later-buzzed-about) performance of the night, playing breakout hit “Good Luck, Babe!” in medieval armor, flanked by an array of dancing swordsmen. Over the three days following the VMAs (Sept. 12-14), “Good Luck, Babe!” racked up 9.6 million official on-demand U.S. streams and 2,700 digital song sales — gains of 20% and 152%, respectively, from the three-day period prior to the VMAs (Sept. 8-10), according to Luminate — while her entire catalog combined for 41.6 million streams and 6,5000 sales over that same period, gains of 22% and 116%, respectively. (In an average week, songs will often stream better from Thursday to Saturday than from Sunday to Tuesday, though usually not to such a sizable degree.)

Chappell wasn’t the only winner-performer to see such gains: Benson Boone, whose glammed-out and acrobatic performance of “Beautiful Things” was one of the evening’s highlights, also saw a 20% streaming gain (to 6.9 million streams) for his now-signature hit over the same period, while also rising 210% in sales (to 3,800). Meanwhile, Karol G lost the only award she was nominated for on the evening, but her delightful, high-energy performance of current Billboard Hot 100 top 40 hit “Si Antes Te Hubiera Conocido” connected enough with viewers for it to see a 25% streaming bump over that period (to 5.7 million) while also rising 164% in sales (to over 800).

And of course, there was Taylor Swift — who did not perform on the evening, but did take the stage twice, to accept best collaboration and video of the year, along with Post Malone, for their Hot 100-topping team-up “Fortnight.” The evening’s big award winner was up 26% in streams over that period, to 3.6 million, while also rising 235% to over 700 in sales. – ANDREW UNTERBERGER

Before We Let You Go: Frankie Beverly’s Passing Spurs Massive Catalog Gains 

Frankie Beverly, an R&B and soul legend who has soundtracked generations of Black gatherings from cookouts to graduations, unfortunately passed on Sept. 10 at age 77, yet another tragic loss for the music industry this month. 

As the iconic voice behind anthems such as 1981’s “Before I Let Go,” Beverly’s music had an incalculable impact on countless listeners, particularly Black Americans, despite a relatively short list of appearances on the Billboard charts across his six-decade career. According to Luminate, Beverly’s catalog streams (credited to Maze feat. Frankie Beverly) jumped a whopping 970% from just over 690,000 official on-demand U.S. streams during the period of Sept. 8-10 to over 7.4 million in the three-day period following his passing (Sept. 11-13). 

Two of Beverly’s biggest hits with Maze, “Before I Let Go” and 1980’s “Joy and Pain,” received particularly notable bumps. The former, which Beyoncé notably covered in 2019 (and brought to No. 65 on the Billboard Hot 100), leapt 540% over that period, from 156,000 streams to just over 997,000 streams. Similarly, “Joy and Pain” ballooned a massive 1,200% from just over 50,000 to over 654,000 streams. Moreover, Beverly’s passing also spurred fans to purchase tracks across his discography, with he and Maze’s catalog scoring a 9,308% boost in sales activity. During Sept. 8-10, they sold just 95 digital tracks; by Sept. 11-13, that figure rose to over 8,900 digital tracks sold. – KYLE DENIS

You Want a Song to Soar on Streaming as a Kevin Federline Diss? You Better ‘Work Bitch’

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Last Thursday (Sept. 12), Jayden James Federline, the youngest son of Britney Spears and ex-husband Kevin Federline, turned 18 years old — and Britney fans were well aware, having circled the date in their calendars as the reported end of Spears’ child support payments to Federline, now that their two sons were no longer minors. Although reports of those child support payments ending last week have been disputed, fans engaged in a bit of Federline dunking on the big day by streaming Spears’ 2013 single “Work Bitch” — i.e., the song in which the pop superstar declares that, if you want anything extravagant in this life, you better work for it (bitch).

The lampooning resulted in tangible streaming gains for the track: daily official on-demand U.S. streams for “Work Bitch” jumped 35% between Sept. 11 and 12, from 47,000 streams to 64,000 streams, according to Luminate. It’s time to wonder what Britney Jean track could receive a similar revival — maybe “Chillin With You” with Jamie Lynn, if Spears and her sister ever make amends? – JASON LIPSHUTZ

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

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See latest videos, charts and news

See latest videos, charts and news

This week: Linkin Park’s second act is off to a remarkable start on streaming, Rich Homie Quan’s catalog skyrockets on streaming after his tragic passing, Taylor Swift and Travis Kelce give an ’00s classic a singalong bump and much more.

Linkin Park’s Streaming Catalog Soars Following Comeback News

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Next week’s Hot 100 chart will likely feature a new Linkin Park single — a sentence that would have seemed improbable just one week ago. Yet the band’s return, as covered in Billboard’s exclusive cover story last Thursday (Sept. 5), has produced new arena tour dates (kicking off tonight at The Forum in Los Angeles), a new studio album (From Zero, out Nov. 15) and a high-powered new song, “The Emptiness Machine,” that’s off to a hot start at streaming.

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After being released at 6 pm ET on Thursday as Linkin Park launched into a global livestream performance, “The Emptiness Machine” earned 2.22 million U.S. on-demand audio streams on Friday, its first full day of release, according to Luminate. The single hovered about one million U.S. audio streams over the next three days, and ended its first full four-day stretch with 6.47 million streams, while also racking up over 6,000 in digital sales — likely setting it on pace for a big Hot 100 bow. 

Yet Linkin Park’s return is also boosting the band’s back catalog and biggest hits, as listeners revisit their past albums before receiving a new one in November. From Sept. 6-9, the band’s catalog (minus “The Emptiness Machine”) earned 30.11 million combined U.S. audio streams — a 62% increase compared to the same four-day period during the previous week. That spike also included big week-over-week gains for hits like “Numb” (up 60%), “One Step Closer” (up 76%) and “Faint” (up nearly 100%), as fans heard new co-vocalist Emily Armstrong sing all three during the band’s livestream and wanted to hear the classic versions, too. – JASON LIPSHUTZ

Rich Homie Quan Catalog Surges on Streaming Following Rap Great’s Death

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The hip-hop world was shaken last week (Sept. 5) by the tragic news of Rich Homie Quan’s death at the age of just 33. The Atlanta rapper, whose real name was Dequantes Devontay Lamar, had been one of hip-hop’s leading hitmakers of the mid-2010s, during a time in which his home city essentially took over as the U.S.’s rap capital. Over the days that followed, tributes poured in from Quan’s collaborators and contemporaries, saluting both the man and artist and expressing shock over his premature passing. 

Fans of Rich Homie Quan of course also expressed their grief by streaming his music in massive numbers. Over Sept. 2-4, the three days before his death, the rapper amassed 1.7 combined million official on-demand U.S. streams for his solo catalog as a lead artist – but that number skyrocketed to 31.7 million total over the following three days, according to Luminate, an eye-popping gain of 1,727%. Leading songs from his catalog over that period include his Hot 100 hits “Type of Way” (4.5 million combined streams, a 1,892% gain) and “Flex (Ooh, Ooh, Ooh)” (3.6 million streams, up 1,666%). 

Those numbers do not account, however, for perhaps the song most celebrated on social media following Quan’s passing: “Lifestyle,” his classic 2014 team-up with Atlanta rap icon Young Thug, released under the collective name Rich Gang. Over the same period, “Lifestyle” was up to 4.7 million combined streams, a 598% gain from the previous three-day period. – ANDREW UNTERBERGER

The Taylor Bump: Works for ‘00s Retro-Rockers as Well as Presidential Candidates

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Taylor Swift made global headlines on Tuesday night (Sept. 10) with her official endorsement of Democratic presidential candidate Kamala Harris, announcing her support of the current vice president with a social media blast following Harris’ debate with former president Donald Trump. The impact of the biggest figure in contemporary pop culture’s co-sign will likely be major — but Harris isn’t the only person benefiting from the Taylor Swift Bump this week.

On Sunday (Sept. 8), Swift attended the U.S. Open men’s tennis finals in Queens, New York (featuring another Taylor in American finalist Taylor Fritz), along with celebrity beau Travis Kelce. There, the pair were spotted singing (and even air-guitaring) along to a ’00s classic — “I Believe in a Thing Called Love,” signature hit for ’00s U.K. retro-rockers The Darkness — with Swift of course dramatically pantomiming the lyrics as well.

Click here for the full story on The Darkness’ Taylor/Travis streaming bump. – AU

‘Beetlejuice Beetlejuice’ Has the Recipe for a “MacArthur Park” Revival

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For the recently released box office-topping film Beetlejuice Beetlejuice – sequel, of course, to the cult classic 1988 comedy Beetlejuice – the filmmakers wanted to recreate the magic of the first film’s famous cast lip sync scene, set to Harry Belafonte’s “Banana Boat (Day-O).” They didn’t want to re-use Belafonte’s ‘50s staple for the scene, however, so they decided to go with something very, very slightly more modern for the 36-years-later sequel: “MacArthur Park,” the bizarre Jimmy Webb-penned psych-pop rhapsody that became a No. 2 Hot 100 hit for actor-singer Richard Harris in 1968, before Donna Summer took her discofied version of it all the way to No. 1 in 1978. 

Since appearing in the hit sequel, “MacArthur Park” has been rising on streaming, with the Harris version featured in the film racking up over 110,000 U.S. on-demand audio streams from Sept. 8-11 – the film’s four days of release – a 939% gain over the same period in the prior tracking week, according to Luminate. Summer’s version, which also appears on the film soundtrack, has been a similar beneficiary – it’s up 241% to 98,000 streams over the same period – and Belafonte’s “Day-O,” which only appears on the soundtrack through a cover version from Alfie Davis & The Sylvia Young Theatre School Choir, is also up 52% to 485,000 streams. – AU

Season’s Gainings: Kendrick Lamar Super Bowl Announcement Strikes a Chord on DSPs

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The NFL season has kicked off once again, and even if you weren’t following the action on Sunday (Sept. 8), you might’ve still felt the excitement of football’s return – thanks to the early-day announcement that the upcoming Super Bowl LIX in New Orelans would be headlined by rapper-of-the-moment Kendrick Lamar. The announcement was met with some controversy, as many rap purists voiced their support for Big Easy hip-hop icon Lil Wayne as an alternate headliner, but plenty of streaming listeners were evidently still pumped by a prospective K Dot set – the rapper’s total streams for Monday were over 11.6 million, according to Luminate, a 12% gain from the prior Monday. – AU

Taylor Swift made global headlines on Tuesday night (Sept. 10) with her official endorsement of Democratic presidential candidate Kamala Harris, announcing her support of the current vice president with a social media blast following Harris’ debate with former president Donald Trump. The impact of the biggest figure in contemporary pop culture’s co-sign will likely be […]

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news

This week: The Marias score a breakout hit with help from a superstar cosign, Bossman Dlow makes approximately his 73rd Trending Up appearance of 2024 and Surf Curse are back with another new hit from the decade prior.

Marias Put Internet on “Notice” With Help From Billie Eilish

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It’s been one of the feel-good stories about one of the feel-bad hits of the year. indie-pop favorites The Marias, who song in both English and Spanish and previously made the Hot 100 in 2022 as guests on the dreamy “Otro Atardecer” from Bad Bunny’s blockbuster Un Verano Sin Ti album, have seen their “No One Noticed” slowly get massive on TikTok over the past few months, with audiences finding the sighing summer-bummer anthem (especially the “Come on, don’t leave me it can’t be that easy, babe/If you believe me I guess I’ll get on a plane” breakdown section) invaluable in soundtracking their seasonal sadness. Among the more high-profile of those fans: alt-pop superstar Billie Eilish, whose July 17 posting on her IG stories of her singing along to the song helped accelerate its viral velocity.

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For the chart week ending July 18, the song scored 1.5 million official on-demand streams, according to Luminate. But following the Eilish share, the song has grown between 10 and 30 percent in streams in each of the six weeks since — reaching 4.7 million for the week ending Aug. 29, a 223% gain in total. The song has since climbed to No. 12 on Billboard‘s Hot Rock Songs chart and even jumps 13-6 on this week’s Bubbling Under Hot 100, getting that much closer to joining the four still-charting hits from Billie’s own Hit Me Hard and Soft on the Hot 100 proper. — ANDREW UNTERBERGER

Bossman Dlow Adds Another Hit to His Arsenal with Luh Tyler’s “2 Slippery” 

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Another week, another hit for Bossman Dlow, one of 2024’s biggest breakout stars. The Florida rapper has previously appeared in the column this year, and he’s back again as the featured artist on “2 Slippery,” a Luh Tyler song that’s picking up steam on streaming. 

According to Luminate, “2 Slippery” earned over 4.5 million streams during the week of Aug. 23-29. That marks a whopping 82% increase from a month ago (July 25-Aug. 1), during which the song pulled around 2.48 million streams. Streams for “2 Slippery” have increased ebery week for the past month, with the biggest increase coming last week. That 4.5 million figure was a 42.3% increase from the 3.17 million streams the song pulled the week prior (Aug. 16-22).

TikTok has unsurprisingly been the song’s biggest source of traction. A trend giving recognition to the “big dawgs” among us – more specifically, men whose height starts with a “6” and weight starts with a “2.” Users who fit that description film themselves mouthing these lyrics from Bossman Dlow’s verse: “Tired of fuckin’ with them lames, come fuck with some bosses, baby/ She don’t want no puppy, she want a big dog.” On TikTok, the official “2 Slippery” sound boasts over 38,200 posts, with other popular clips including footage of NBA star Anthony Edwards jamming to Dlow’s music, workout videos, and strolling videos from various Black Greek letter organizations. 

“2 Slippery” is the latest single from Luh Tyler’s new Mr. Skii LP, which recently entered the Billboard 200 at No. 197, marking his first appearance on the chart. — KYLE DENIS

A Surf Blessing and a Surf Curse: Band Scores Second Viral Hit With Second Five-Plus-Year-Old Song

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Indie surf rockers Surf Curse first made national noise in 2020, when their song “Freaks” became one of the most popular sounds on TikTok during the early days of the COVID pandemic. By that point, the song was already nearly a decade old — having originally been released on their 2013 album Buds — and despite signing to major label Atlantic in 2021, subsequent 2022 LP Magic Hour failed to produce another streaming hit near the level of “Freaks.” In 2024, however, the band finally has a second hit on its hands — and of course, it’s once again from the pre-pandemic era.

“Disco” is a little newer than “Freaks” was when it took off, at least, having originally dropped in 2019 as lead single to the band’s third album Heaven Surrounds You. But the song has really taken off in the past month, once again thanks to TikTok, where “Disco” has (appropriately) caught on as a dance challenge. No mirrorballs or bell bottoms needed for this one, however: Users instead use the song’s new-wavey chorus to soundtrack clips of them and a partner throwing their arms in different directions in tandem to the refrain’s staccato first half, then doing a kind of twist together as the full groove kicks in, before repeating the steps.

The challenge has helped “Disco” explode on streaming, as the single pulled 2.8 official on-demand U.S. streams for the tracking week ending Aug. 29 — up 351% from three weeks earlier. The band can at least take heart now that it’s not too late for one of the cuts from Magic Hour to have a big moment of its own; they may just have to wait for the early 2030s. — AU

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

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See latest videos, charts and news

See latest videos, charts and news

This week: Lady Gaga and Bruno Mars’ new duet keeps growing, Taylor Swift’s second Tortured Poets single is finding a home on radio, and Gigi Perez may be the next singer-songwriter on the verge of a big mainstream breakthrough.

“Die With a Smile” Looking to Live in the Hot 100’s Top 10

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A duet between Lady Gaga and Bruno Mars was always going to generate a lot of interest upon release, and “Die With a Smile,” the anthemic pop-rock collaboration released on Friday (Aug. 16), is hoping to cash in that star power for a splashy debut within the Hot 100’s upper reaches. And though that might have looked like a longshot from the duet’s first-day numbers, it has been growing over the course of its first week – and now a top-tier debut might very well be in reach for it. 

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After bowing with 2.78 million U.S. on-demand audio streams in its opening day, according to Luminate, “Smile” stayed around that daily streaming mark over the weekend. However, the song received a sizable streaming uptick on Monday (Aug. 19), with 3.52 million streams — a 34% gain from the day before. And the song just keeps growing – by publishing this Wednesday, the song had reached the top of both the Spotify Daily Top Songs USA and the real-time Apple Music charts. (The song has also performed very well in digital song sales, with over 14,000 sold over its first four days of release, as it has stayed atop the iTunes chart for nearly the entire time.) 

Maybe more pop fans latched onto the song as the work week got underway, or it’s possible that TikTok users have started sinking their teeth into its hooks. Either way, “Smile” could possibly notch another top 10 on the long track records of Mars and Gaga early next week. – JASON LIPSHUTZ

How Big of a Hit Can Taylor Swift’s ‘I Can Do It With a Broken Heart’ Become?

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On Tuesday night (Aug. 20), Taylor Swift capped off a five-night run at the U.K.’s Wembley Stadium, and the European run of the Eras tour, by unveiling a new music video for “I Can Do It With a Broken Heart” that featured behind-the-scenes clips of the mega-selling tour. The anthem about shining in the spotlight amidst personal turmoil is featured on The Tortured Poets Department, which logs its 15th frame at No. 1 on the Billboard 200 this week.

And unlike “Fortnight,” the album’s lead single featuring Post Malone that debuted atop the Billboard Hot 100, “Broken Heart” has slowly been climbing back up the chart, and becoming a multi-platform hit.

Read more about Taylor Swift’s swelling “Broken Heart” success here.

“Sailor Song” Charts Course to Virality for Singer/Songwriter Gigi Perez

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New Jersey-born, Florida-raised Gigi Perez achieved some streaming success earlier in the 2020s with the ballad “Sometimes (Backwood),” which has racked up nine digits worth of streams on Spotify. But the singer-songwriter, whose sound is reminiscent of ‘00s alt-folk favorites like Bon Iver and Fleet Foxes, appears to be headed for new levels of virality with her TikTok-approved new love song, “Sailor Song.” 

The long-teased song has earned raves, and even some comparisons to Hozier’s “Take Me to Church,” for its impassioned delivery and lyrics of queer love and longing – while also attracting some backlash from religious TikTokers who object to its “I don’t believe in God/ But I believe that you’re my savior” chorus lyric. Perez responded to the controversy, and users asking her to change or remove that lyric, with a TikTok of her own on Monday (Aug. 19), explaining via caption that altering the lyric “was never up for discussion… My songwriting is not a democracy and that applies to every artists work.” 

The discourse around “Sailor Song” has only helped its overall consumption, however. While it debuted with 3.9 million U.S. official on-demand streams on the tracking week ending Aug. 1, according to Luminate – already a tremendous number for a new song by an artist without extensive chart history – two weeks later, that number has climbed to 4.6 million, a 23% gain. The song also climbs from No. 18 to No. 12 on Hot Rock Songs this week, one of the chart’s top gainers. – ANDREW UNTERBERGER

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

Explore

See latest videos, charts and news

See latest videos, charts and news

This week: Billie Eilish sees big gains for two different songs thanks to two different live performances, Lewis Capaldi gets a big spot in the summer’s biggest romance, and Brat Summer makes room for one of the album’s big collaborators to have a hit of his own.

Au Revoir! Olympics Closing Ceremony Boosts Phoenix, “Nightcall” & More

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The closing ceremony of the 2024 Summer Olympics capped off a riveting two-week athletic showcase at the Stade de France on Sunday night (Aug. 11) by once again toasting this year’s host city of Paris, as well as looking ahead to the 2028 summer games in Los Angeles. As such, the ceremony combined a showcase for French indie-rock stalwarts Phoenix — who were joined onstage by Air, Vampire Weekend’s Ezra Koenig and French producer Kavinsky, among others — with performances from L.A. natives like Red Hot Chili Peppers, Billie Eilish and Dr. Dre and Snoop Dogg.

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Fifteen years after breaking through with hits like “1901” and “Lisztomania,” Phoenix reintroduced themselves to the American mainstream, and received a sizable streaming bump: the band’s catalog rose 86%, to 1.12 million U.S. on-demand audio streams from Aug. 11-12 from the same two-day period the previous week (603,000 streams from Aug. 4-5), according to Luminate. Meanwhile, Kavinsky’s 2010 synthwave single “Nightcall” became a Shazam sensation after being featured in the ceremony, as the track grew 74% to 208,000 streams from Aug. 11-12, compared to 119,000 streams during Aug. 4-5.

And while West Coast anthems like RHCP’s “By the Way” and Dr. Dre’s “The Next Episode” made their Olympics bows, a current smash, Eilish’s “Birds of a Feather,” was the greatest gainer on the sales side: the track sold 4,200 digital downloads from Aug. 11-12, after moving under 1,000 units over the same time frame the previous week (Aug. 4-5). There’s nothing quite like playing your song on the world stage to help your top 10 hit climb a few spots higher. – JASON LIPSHUTZ

Lewis Capaldi ‘Ends’ Up With His Most Viral Hit in Years, Thanks to Colleen Hoover Film Adaptation

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Back in 2019, the sound of Lewis Capaldi wailing about how he was getting kinda used to being someone you loved was absolutely omnipresent, as his breakout ballad “Someone You Loved” topped the Billboard Hot 100 for three weeks and spread to all corners of pop culture. After scoring another top 10 hit the next year with “Before You Go,” hits have been relatively sparse for Capaldi in the U.S. But now, he’s got the most streaming momentum he’s had in several years – thanks to a movie that’s now dominating the culture the way “Someone You Loved” did a half-decade ago. 

It Ends With Us, the film adaptation of Colleen Hoover’s wildly popular 2022 romance novel, has become an immediate box office smash, earning $50 million in its first weekend – and has also consumed discussion online, thanks to reports of drama between its star Blake Lively and director/co-star Justin Baldoni. But it’s also boosting the performance of songs across its soundtrack, by artists ranging from indie rock sensation Ethel Cain (“Strangers”) to alt-pop superstar Lana Del Rey (“Cherry”). 

The biggest bump, however, has been for Capaldi’s big ballad “Love the Hell Out of You,” originally featured on his 2023 sophomore LP Broken by Desire to Be Heavenly Sent. The song was never officially tabbed as a single, but it may be headed for belated focus-track status now that it’s been featured in Ends’ final scene and end credits. After “Love” earned under 40,000 U.S. on-demand audio streams combined from the period of Aug. 2-5, according to Luminate, that number exploded to over 675,000 for the same four-day period a week later, with the movie now in theaters – a gain of 1,620%, with the song still rising day-to-day. Seems like we might need to get kinda used to Capaldi being someone who’s unavoidable in our lives once again. – AU

Billie Eilish’s Next Big Hit? “Wildflower” Keeps Growing

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Billie Eilish is enjoying a flashy week in the upper reaches of the Hot 100 chart, where “Birds of a Feather” moves up three spots to a new peak of No. 7, while her appearance on the remix of Charli xcx’s “Guess” helps the song bow at No. 12. “Birds” has been the clear breakout hit from Eilish’s third studio album, Hit Me Hard and Soft, thus far — but lower down on the Hot 100, “Wildflower,” the moody ballad that waxes poetic about crossing lines with a friend’s ex, is making noise, and being positioned as a potential fall-time follow-up hit for Eilish.

“Wildflower” has been boosted by a live acoustic performance for Amazon Music’s Songline series, which has earned 6.4 million YouTube views since posting on July 29, and inspired plenty of TikTok analyses of Eilish’s vocal showcase in the clip (“the pain in her voice it’s CRAAAZY,” declares one user). Two weeks ago, “Wildflower” earned 6.66 million U.S. on-demand streams during the chart week ending July 25, according to Luminate; that number grew to 9.08 million streams for the week ending Aug. 9, and as such, the song has leapt from No. 77 to No. 55 on the Hot 100 in two weeks’ time. That’s still a long way away from its No. 17 peak, back when Hit Me Hard and Soft was released in May — but don’t be surprised to watch it creep up closer to that ranking over the next month or two. – JASON LIPSHUTZ

The ‘Brat’ Summer Expanded Universe Is Now Boosting The Dare’s “Girls” 

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Among the starrier artists involved in the recent pop culture sensation that was “Guess” remix – which of course included original performer Charli XCX and new featured guest Billie Eilish, as well as the latter’s star collaborator brother Finneas in the production credits – appeared another name that might not be as familiar to mainstream audiences. Harrison Patrick Smith, better known as electro-rocker The Dare – paragon of the modern-day New York “indie sleaze” revival – was the co-producer on the original track, and even gets a shoutout from Charli herself in the “Guess” refrain (“Wear ’em, post ’em, might remix it/ Send them to The Dare, yeah, I think he’s with it”). 

Thanks to the bump in exposure from the “Guess” moment (and perhaps partly thanks to the increasing popularity of “indie sleaze”-related fan accounts on TikTok), The Dare is starting to see real movement on his underground breakout hit from 2022, “Girls.” The frisky and slightly dirtbaggy synth-rock anthem received 827,000 official on-demand U.S. streams for the tracking week ending August, according to Luminate – a 261% gain from the 229,000 it posted two weeks before, pre-”Guess.” Indie sleaze may or may not officially be back – some say it never totally existed in the first place – but Brat Summer definitely just keeps getting bigger. – ANDREW UNTERBERGER

Q&A: Erika Elliott, Executive Artistic Director of SummerStage and The Charlie Parker Jazz Festival, on What’s Trending Up in Her World

How did the programming of this year’s Charlie Parker Jazz Festival come together? 

The Charlie Parker Jazz Festival, currently in its 32nd year and a part of Capital One City Parks Foundation SummerStage festival, is committed to honoring uniquely New York music traditions and cultural communities. Every year, we aim to present the best jazz musicians that are masters of the genre, as well as championing the next generations of jazz artists who are creating a name for themselves in the jazz world, while keeping an eye on gender equity – all for FREE!

How does the Jazz Fest fit into the larger SummerStage planning? 

Our mission at City Parks Foundation SummerStage is to celebrate the cultural communities of New York, and to connect New Yorkers to their public parks. These goals come together perfectly with The Charlie Parker Jazz Festival as the free program takes place in neighborhood parks located in Harlem and the Lower East Side. These communities fostered the growth of Jazz and were the actual communities of where Charlie Parker lived and worked. By celebrating and presenting jazz music in these neighborhoods, we are not only able to acknowledge the lasting legacy and impact of Parker, but honor the jazz roots in the NYC community.

Which trends within modern jazz are most exciting to highlight at this year’s festival? 

Overall, across both SummerStage and The Charlie Parker Jazz Festival, the thing I find most exciting is the interest in the genre by both young musicians and audiences. There is a global scene that is developing now within jazz, with performers such as Ezra Collective and Yussef Dayes, and in the U.S. with acts like Dana and Alden and Anessa Strings – all who were presented by us this year at SummerStage. There is so much great talent out there, but most importantly young people (folks under 30) are listening and interested in jazz!

Fill in the blank: the performers that casual jazz fans need to discover this year are:

Ekep Nkwelle, Isaiah Collier, Helen Sung Feat. Chris Potter. – J.L.