Trending Up
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Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: The Weeknd aims to score a Hot 100-topper with an Ariana Grande remix for the second time in the last two years, Selena Gomez’s social media back-and-forth leads to a surge of streaming support, a golden-age rap hitmaker sells a whole lot of discounted downloads, and loads more.
The Weeknd’s “Die For You” Surges in Streams as It Eyes Hot 100’s Top Spot
Could the Ariana Grande-assisted remix of The Weeknd’s “Die For You” help the years-old song vaunt to No. 1 on the Billboard Hot 100? The slow-burning single, originally released on 2016’s Starboy album, has exploded over the past few months and reached a No. 6 peak on the Hot 100, thanks to a TikTok revival which then crossed over to streaming and pop radio. The last time Grande hopped on a remixed Weeknd track — two years ago, with “Save Your Tears” — the juiced-up version from the two Republic labelmates sped straight to the top of the Hot 100, and now they’re hoping lightning can strike twice with “Die for You.”
And so far, the remix has helped the song surge across different platforms: daily total streams for “Die for You” were up 269% from Feb. 23, the day before the Grande remix was released, to Feb. 24 — rising from 1.77 million U.S. on-demand streams to 6.55 million, according to Luminate. That daily streaming total dipped a bit in the days following the release, but by Monday, “Die for You” was still collecting over 4.25 million daily streams.
Digital sales for the track also rose considerably thanks to Grande’s addition, from a negligible amount pre-mix to 3,600 last Friday. “Die For You” faces stiff competition near the top of the Hot 100, with Miley Cyrus’ “Flowers” and SZA’s “Kill Bill” entrenched in the top two spots for multiple weeks — but early returns suggest that The Weeknd and Grande will at least be tightening the competition on next week’s chart. – JASON LIPSHUTZ
Team Selena: Internet Drama Helps Give Selena Gomez a Catalog Bump
While she hasn’t released a new album since Rare in early 2020, and her 2022 solo single “My Mind & Me” came and went without making a huge impact, Selena Gomez is off to a promising start in 2023. Her “Calm Down” remix collaboration with Afrobeats star Rema has been scaling the Hot 100, breaking into the top 20 this week. And now, fans are flocking to her back catalog to show her support in the midst of a long-simmering celebrity conflict.
The drama stems from Gomez’s relationship with Hailey Bieber, the model/influencer married to Justin Bieber, who was famously involved with Gomez in the early 2010s. Their recent online back-and-forth has involved a mix of subtweets, deleted TikToks, resurfaced old TV clips and other intrigue that you practically need a doctorate in 21st century pop social media to properly understand. But it’s gotten Gomez back in the headlines over the past week and has resulted in some of her best streaming numbers of the young year.
Gomez’s catalog – not counting songs in which she’s a featured or co-lead artist, like “Calm Down” – racked up over 2.5 million official on-demand U.S. streams on Monday (Feb. 27). That’s up 26% from her Sunday total of 2 million, and up 52% from her 1.6 million total the previous Monday (Feb. 20). Combined with her recent crossover collab and the recently teased upcoming third season of her hit Hulu series Only Murders in the Building, it’s looking like a good 2023 so far for the veteran multi-platform star. — ANDREW UNTERBERGER
Loc-ed After Discount: iTunes Pricing Spurs Massive Tone-Loc and Young MC Sales Gains
With digital song sales an ever-shrinking part of the music marketplace in the 2020s, you might think it quaint that something as simple as an iTunes price discount could generate huge sales boosts for a catalog hit. But we see evidence of it still being a factor every year – and this week, it’s the driving force between an explosion in numbers for a trio of songs from late-’80s hitmakers Tone-Loc and Young MC.
Loc’s singles “Funky Cold Medina” and “Wild Thing” and Young MC’s “Bust a Move” were prominently featured as part of an iTunes sale on classic hip-hop staples last week, with the songs discounted from their usual $1.29 price point to 69 cents. The three songs – all of which were co-penned by Young MC, a.k.a. Marvin Young – saw gigantic sales gains, jumping from negligible numbers for the track week ending Feb. 16 to multiple thousands on the week ending Feb. 23, according to Luminate.
The biggest gainer was “Medina,” up 4,817% to 5,800, followed by “Move” (up 3,159% to 4,800) and “Wild” (up 3,712% to 3,900). The three songs all debut on Billboard’s Digital Song Sales chart this week, at No. 5, No. 8 and No. 12. Their totals might not be as robust as the best-selling songs of a decade ago, but it’s still an impact worth paying attention to – you don’t need to go too deep into the math to know that selling thousands of a song at 69 cents is worth a little more than selling hundreds at $1.29 — AU
Tune Into TV Girl’s Latest Viral Smash
If you’re not plugged into new-school social media or artist streaming totals, you might not know that indie-pop trio TV Girl are absolutely enormous online. The California group’s dreamy, harmony-heavy tunes didn’t make too much mainstream noise upon the release of 2014 debut French Exit and 2016 follow-up Who Really Cares, but some of the singles from those albums — like the lilting, strings-heavy “Lovers Rock”; the shuffling, percussive “Not Allowed”; and the whirring clap-along “Cigarettes out the Window” — have now earned hundreds of millions of streams each, adopted by TikTok users and used to turn the still-active group into unwitting stars.
Next month, they’ll play Coachella, most likely to a massive crowd; over the past month, however, they’ve added another viral hit to their growing collection. “Blue Hair,” a gentle, cymbal-riding lullaby from TV Girl’s 2018 third album Death of a Party Girl, has taken off on TikTok in a sped-up version, with users zeroing in on the melancholy lyric “And I guess I’ll just miss her / Even though she isn’t even really gone”; the line is soundtracking sing-alongs, bedroom tours and, in one poignant case, a photo collage from a trans TikTok user demonstrating their personal evolution.
However it’s being hoisted up, “Blue Hair” is now booming at streaming: its weekly U.S. official on-demand streams are now 20 times what they were a month ago, from 107,000 for the week ending Jan. 26 to 2.12 million for the week ending Feb. 23, according to Luminate. The band has never earned a Hot 100 hit over the course of their nearly decade-long run together — maybe they’ll have one by the time Coachella rolls around. — JL
Metro Boomin’s Star-Studded “Trance” Goes Viral After Missing Verse Revealed
There’ve been countless examples of a Drake feature helping a song take off on the charts over the past decade and a half, but Metro Boomin, Young Thug and Travis Scott’s “Trance” might be the first example of a song exploding partly for its lack of a Drake feature. After a verse Drake submitted for the Heroes and Villains track leaked in January, Metro went viral on TikTok for a clip of him explaining to an understandably incredulous DJ Drama why the biggest rapper in the game ended up on his cutting room floor (“It just really wasn’t no room”).
“Trance” had originally debuted at No. 42 on the Hot 100 during Heroes’ release week, spending three weeks on the chart before falling off around the new year. But listeners perhaps had to hear (or re-listen to) the song that was so perfectly complete that its creator had to give Drake a thanks-but-no-thanks response for his belated contribution. Official on-demand U.S. streams for the song started climbing back up in February, rising from 3.1 million on the week ending Feb. 9 to 5.8 million the week ending Feb. 23. The song even re-entered the Hot 100 at No. 76 this week, proving even Drake’s negative presence on a song guarantees a positive chart impact. — AU
Q&A: Kevin Meenan, Music Trends Manager at YouTube, on What’s Trending Up in His World
Which music trends from the first two months of 2023 have stood out to you the most?
Regional Mexican has really been top of mind in these first two months of the year, with the diverse sounds of the genre having really broken through. The impact of the genre on our charts can hardly be overstated – this week alone it is responsible for over 15 entries on our US Top Songs chart. The rise of Grupo Frontera has been particularly inspiring – just a year ago the group was getting their start by uploading covers directly to YouTube, and now they regularly are landing multiple songs in the upper echelons of our charts. Their Fuerza Regida collaboration “Bebe Dame” even spent two weeks at No. 1 for us in the U.S.
Sonically speaking, Jersey Club’s latest brush with the mainstream has also proven to be an interesting space to watch, with varying levels of its influence taking form across the pop landscape. Both Lil Uzi Vert’s “Just Wanna Rock” and Coi Leray’s “Players” (DJ Smallz 732 – Jersey Club Remix) have proven to be inescapable on YouTube Shorts and beyond, and now PinkPantheress and Ice Spice’s more loosely Jersey Club-inspired “Boy’s a liar Pt. 2” is just taking the platform by storm. And finally, the continued global takeover of BZRP Music Sessions has been a real early 2023 bright spot. The Argentinian producer has long been a charts mainstay for us, but his latest feat – BZRP Music Sessions #53 with Shakira – really lived up to the “broke the internet” cliché. The video earned 54.3M views for us in under 24 hours, and reached No. 1 in 20 markets.
Which trends do you think will define the rest of the year?
In recent years, we have increasingly seen that a hit on YouTube can really come from any time and any place, and I expect this to continue to be a real throughline for us in 2023. It has just been a super exciting phenomenon, with fans getting exposed to sometimes unfamiliar sounds – a throwback like City Pop, or a modern melting pot like Drift Phonk – and finding their new favorite artist or musical inspiration in the process.
And increasingly, we are seeing artists really learn how to lean into these moments, embracing the user-generated content that might have sparked a viral moment while engaging fans with their own new touchpoints – Shorts, visualizers, music videos and everything in between – that just add further fuel to the fire. I see this as a real defining theme of 2023, with entry points like Shorts continuing to break both new releases and unexpected material, and artists finding ways to really own that moment and narrative via their own content.
Which of your 2023 initiatives have most effectively amplified these trends?
To me, it is ultimately all about the platform itself and its continued evolution. With YouTube, artists are really in control of creating multiple touch points to tease out a new release, spark a trend or lean into a viral moment. There are just so many ways to share new music and connect with the fans, be it via Premieres, After Party, Community posts, Shorts, chat in a live stream or the traditional video drop. Shorts in particular is the area that excites me the most – looking forward to a growing feature set there that will help fans and artists connect in exciting ways.
Fill in the blank: in terms of maximizing audience, more popular artists should be thinking about…
Getting creative across video formats. We just continuously see artists find new fans and chart success when they enhance their releases in that way. Take NewJeans as an example, who fans have speculated are behind a mysterious channel that compliments the lore they created with a pair of creative music videos (side a and side b) for their track “Ditto” – which itself had multiple performance videos, behind-the-scenes clips and related Shorts. Each of these creates a new touchpoint for the rising K-pop stars to engage with their fans and keep them coming back for me.
There is no one size-fits-all approach, so I would just encourage artists to experiment – engage with Shorts, host a Premiere, have fun with creative teasers and visualizers and continue to make a moment with the time-tested music video drop. – JL
Welcome to Billboard Pro’s Trending Up column, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: A sanctioned-after-the-fact remix of a popular Lil Uzi Vert leak appears on the verge of becoming their next major hit, while Rainbow finds the pot of gold at the end of a Guardians of the Galaxy trailer bump and Mae Stephens looks to turn TikTok virality into a streaming breakout.
“Watch This”: Lil Uzi Vert Leak Charts With Remix Before Ever Officially Being Released
For much of the past year, fans of Lil Uzi Vert have been frantically trying to get their hands on an official version of “Watch This” – an unreleased track, supposedly from the late 2010s, that leaked in full in April 2022. In the meantime, the track’s unofficial edit has been picked up by a variety of DJs and remixers looking to capitalize on the excitement over the track, including producer Arizonatears, whose “Pluggnb Remix” of “Watch” is on the verge of becoming the rapper’s next major hit.
Despite crediting the popular Sped Up Nightcore account in its Spotify artist listing, the remix is not actually a faster version of the leaked “Watch” – it’s actually slowed and pitched down a bit, with layers of wavy synths giving it a more psychedelic feel. The new edit, which has been out since late last year, has (according to Arizonatears on the song’s YouTube) now been officially sanctioned by Uzi’s Atlantic Records label, and is taking off on streaming – with nearly 4.4 million official on-demand U.S. streams for the week ending Feb. 16, up 265.1% from the week before, according to Luminate.
The song even debuts on a number of Billboard charts this week, including a No. 19 bow on the Hot Rap Songs dated Feb. 25, and seems likely to impact the Billboard Hot 100 before long as its streams keep rising. It’s an extremely anomalous path for a song whose original version still doesn’t exist in any official capacity, but one that feels incredibly appropriate for 2023. — ANDREW UNTERBERGER
Rainbow Streams Up “Since” New Guardians Trailer
Deep Purple guitar great Ritchie Blackmore’s ‘70s and ‘80s side project Rainbow might not be the first artist most younger folks think of when they hear the title “Since You Been Gone.” But it’s not Kelly Clarkson’s ‘00s pop-rock classic that just got the spotlight treatment in a trailer for one of the year’s most anticipated movie sequels: Guardians of the Galaxy 3, the latest installment of the blockbuster MCU film series famous for its resurrection of classic rock staples.
“Since You Been Gone” is a little deeper of a dig by Guardians standards – the song originally peaked at No. 57 on the Hot 100 in late 1979, and has never quite gotten the classic rock radio play of Deep Purple’s most celebrated hits. But fans are certainly discovering it now: The song rises from under 116,000 official on-demand U.S. streams the week ending Feb. 9 to over 226,000 the following week, with the trailer dropping mid-week on Feb. 12 – a gain of nearly 96%, according to Luminate. We’ll see what other FM rock mixtape gems get unearthed by the Guardians franchise this time around when Vol. 3 hits theaters on May 5. – AU
Mae Stephens’ Single “Broke” on TikTok in December. Can It Cross Over Now?
“If We Ever Broke Up,” the cheeky synth-pop kiss-off from Mae Stephens, was a hit on TikTok more than a month before it was officially released. The English singer-songwriter teased the track’s shrugging, lightly funky hook (“If we ever broke up, I’d never be sad/ Thinking about everything that we had/ If we ever broke up,” Stephens sings) in a couple of late December clips — the biggest of which, posted on Dec. 29, blew up, with 11.5 million views to date.
Stephens spent January watching other TikTok users lip sync and create choreography to the track, while promising the full thing was arriving soon — and dealing with commenters claiming that the release was taking too long. “I promise you guys I’m trying!” she wrote on Jan. 13. “All I need is a little patience and understanding!”
Finally, “If We Ever Broke Up” was unveiled in full on Mercury/Republic on Feb. 10 – and early returns for the full track have been promising, with 2.83 million U.S. on-demand streams for the week ending Feb. 16, according to Luminate, and a No. 45 debut on the U.K. Official Charts. Time will tell if “Broke” continues to rise on streaming charts and gets some pop radio play, but Stephens can take comfort in the fact that another song that TikTok users claimed was teased for too long before finally being released — Sam Smith and Kim Petras’ “Unholy” — ended up a Grammy-winning, Hot 100-topping smash. – JASON LIPSHUTZ
Has Roman finally gotten revenge? “Roman Holiday,” the lead track from Nicki Minaj’s 2012 sophomore album Pink Friday: Roman Reloaded, has gone viral and climbed back onto streaming charts, nearly doubling its weekly streaming total thanks to recent fan outcries following the Grammy Awards earlier this month.
For their performance of their No. 1 smash “Unholy” at this year’s Grammys, Sam Smith and Kim Petras leaned into devilish imagery, complete with horns and red leather. Barbz were quick to hop online and point out that Minaj had earned criticism for her 2012 Grammys performance of “Roman Holiday,” which had a similarly winking demonic slant but was latter panned by conservative watch groups and longtime Grammys producer Ken Ehrlich, who called it “a disappointment both in terms of what we did and to an extent what she did.”
For Minaj diehards, the rapper seemingly being punished for her performance over a decade ago — Minaj has yet to return to the Grammys stage since the “Roman Holiday” spectacle, and has yet to win a Grammy, despite 10 career nominations — while Smith and Petras were lauded for their “Unholy” showcase, and soon awarded the best pop duo/vocal performance during the telecast, represented hypocrisy from the Recording Academy. (In the days following their own Grammys performance, Smith and Petras were also criticized, although the Recording Academy has not publicly dinged them.)
As a result, her fans began streaming “Roman Holiday,” and the non-single from Pink Friday: Roman Reloaded crashed the iTunes Chart 11 years after its release.
Weekly U.S. on-demand streams for “Roman Holiday” were up 99% during the week following this year’s Grammys, earning 125,000 streams during the week ending Feb. 9, according to Luminate. It also saw a tremendous jump in sales, going from a negligible weekly number to nearly 6,000 for the week. This isn’t the first time that “Roman Holiday” has gone viral — TikTok is full of sped-up versions of the track, dating back mostly to 2021 — but this time the resurgence is producing a sizable bump in listenership.
“Roman Holiday” never reached the Hot 100 upon its release, although Pink Friday: Roman Reloaded did spin off hits like “Starships,” “Pound the Alarm” and “Va Va Boom.” Last year, Minaj reached the top of the Hot 100 for the first time as a solo artist, thanks to “Super Freaky Girl.”
Linkin Park‘s anniversary plans for their 2003 album Meteora this spring are already off to a soaring start. A reissue of the soon-to-be-20-year-old album was recently announced for this April, along with exciting news of a previously unreleased song from the era (featuring original vocals from the band’s late frontman Chester Bennington) being discovered for the set: the appropriately haunting “Lost.”
Released on Friday (Feb. 10), “Lost” has enjoyed the kind of explosive first week the band used to regularly post with new singles during their commercial prime. The song started with nearly 2 million official on-demand U.S. streams its debut day, and earned 7.1 million total plays through Tuesday (Feb. 14), according to Luminate — while also putting up robust sales numbers, moving nearly 11,000 copies over that timespan. It even has started to make radio impact, with 7.1 million in all-format radio audience from Feb. 10-13.
The extra attention around “Lost” and the Meteora reissue (scheduled for Apr. 7 via Warner) has also led to a bump in the songs from that original RIAA seven-times-platinum-certified 2003 blockbuster. The album, which features such Linkin Park staples as “Numb,” “Faint,” “Somewhere I Belong” and “Breaking the Habit,” jumped from just over 1.7 million combined official on-demand U.S. streams the day before “Lost” to nearly 2.3 million on the day of its release, a gain of 32%.
“Lost” should make a significant impact on the Billboard charts next week (dated Feb. 25), including a likely debut on the Billboard Hot 100 — which would be the band’s first since they reached No. 45 with the Kiiara-featuring “Heavy” in Aug. 2017, following Bennington’s tragic death at the age of 41 that July. (If it made the chart’s top 40, that would be their first visit to the region since “Burn It Down” reached No. 30 in May 2012.)
Welcome to Billboard Pro’s Trending Up column, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: Just like she did 33 years earlier, Bonnie Raitt rides a surprise Grammy win to a big commercial boost, while a rising tide lifts all 2023 Morgan Wallen singles and a new remix proves that two viral sensations are better than one.
And “Just Like That…,” Bonnie Raitt’s Post-Grammys Sales & Streams Are Way Up
Few Grammy watchers expected Bonnie Raitt to take home song of the year at Sunday’s (Feb. 5) awards — perhaps least of all Raitt herself, as judged by her heavily memed surprised reaction to the announcement — for the devastating, self-penned title track to her 2022 album Just Like That. The song was easily the least commercially visible of the 10 tracks nominated, the other nine of which were all top 20 hits on the Billboard Hot 100. (Raitt has not reached the Hot 100 since 1995.)
That lack of commercial profile for “Just Like That” to that point, however, has just meant that there’s plenty of curious listeners now intrigued enough by the song’s big Grammy win to check it out for the first time. The song absolutely blasted off on streaming services following its song of the year victory, spiking from just over 10,000 daily official on-demand U.S. streams two days before the Grammys (Feb. 3) to a whopping 697,000 the Monday after (Feb. 6) — a gain of around 6,700%, according to Luminate.
Click here to read the full story over at Billboard Pro.
Morgan Wallen’s New Hits Are Big Enough to Boost His Older Ones
Morgan Wallen’s One Thing at a Time is most likely going to be one of the biggest albums of 2023, if its pre-release tracks are any indication: As noted earlier this week, nine songs have been released so far from the 36-song project, and seven of them have already hit the top 10 of the Hot Country Songs chart. The trio of songs that Wallen issued last week — “Last Night,” “Everything I Love” and “I Wrote the Book” — are doing so well, in fact, that their releases have spurred notable streaming gains for a pair of the country star’s previously released hits.
Since its Jan. 31 release, “Last Night” has established itself as the breakout hit of the new three-pack, with daily U.S. official on-demand streams exceeding 3.38 million through Feb. 5 and peaking at 4.68 million on Feb. 3, according to Luminate. The track debuted at No. 3 on Country Streaming Songs, and became Wallen’s ninth No. 1 on the Country Digital Song Sales chart. Meanwhile, “Everything I Love” and “I Wrote the Book” have each been logging seven-figure daily streams since their releases, peaking at 2.22 million and 2.26 million, respectively, on their release dates.
Yet the new trio of songs have also generated enough interest around Wallen to boost streams for the One Thing at a Time title track, which was released in December, as well as “Thought You Should Know,” a promotional single unveiled in November. On the day that the three-pack was released, U.S. on-demand streams for “One Thing at a Time” jumped 88% to 1.45 million, while “Thought You Should Know” scored a 42% uptick to 1.47 million streams. Both songs’ daily streams hovered above the 1 million mark through Feb. 5.
One Thing at a Time is due out Mar. 3, and Wallen has announced a stadium tour in support of the follow-up to 2021’s Dangerous: The Double Album. “Last Night” should have a major chart bounce during its first full tracking week — we’ll see how much his other songs continue to benefit alongside Wallen’s latest hit.
Song’s a Hit: PinkPantheress Song Boosted to Breakout Status by Ice Spice Remix
Before 2023, pop&B singer-songwriter PinkPantheress and rapper Ice Spice were two of the decade’s most exciting young artists yet to score a Billboard Hot 100 hit, both finding TikTok success, social media buzz and critical acclaim for their early singles but not yet quite getting all the way overground. Ice Spice got on the board this January, however, with the release of her Lil Tjay collab “Gangsta Boo” (debuting at No. 82 on the Hot 100) from her Like..? EP — and now she might be the key ingredient in getting PinkPantheress her first entry there, too.
Ice Spice adds a guest verse for the new remix to PinkPantheress’ streaming hit “Boy’s a Liar” — titled “Boy’s a Liar, Pt. 2” — which debuted last Friday (Feb. 3). Since the release of the new version (which for Billboard chart purposes, gets grouped along with the original when it comes to consumption numbers), daily official on-demand U.S. streams of “Boy’s a Liar” have steadily ballooned from 464,000 on Feb. 2 (the day before) to just under 3 million on Feb. 6, a 541% gain, according to Luminate. As the numbers keep growing, “Liar” seems on pace to become easily the biggest chart hit yet for both artists — and perhaps one of pop music’s biggest breakout stories of early 2023.
Though it’s only January, the third episode of HBO’s post-apocalyptic survival series The Last of Us is already certain to end 2023 as one of the most acclaimed TV episodes of the year. The tearjerking episode, which focused on a decades-spanning love story between two new characters, has been rapturously received in nearly all corners of the media and the internet — and has also led to another streaming success story, this time for Rock and Roll Hall of Famer Linda Ronstadt.
Ronstadt’s devastating ballad “Long, Long Time,” which served as her breakout solo hit on the Billboard Hot 100 when it reached No. 25 in Oct. 1970, is showcased multiple times in the episode. It appears first in renditions by actors Murray Bartlett and Nick Offerman, when they find the sheet music with an old piano owned by Offerman’s character, then as Ronstadt’s original version at the end of the episode, when the show’s main characters (played by Pedro Pascal and Bella Ramsey) find a cassette with the song in a car formerly belonging to Offerman’s character.
Unsurprisingly, the success of the show (and of the episode in particular, also titled “Long, Long Time”) has led to the song taking off in both streaming and sales. From Jan. 28 (the day before the episode) to Jan. 30 (the day after), the song jumped from under 8,000 daily official on-demand U.S. streams to nearly 149,000, and from a negligible number of daily sales to over 1,500 — spikes of 1,776% and 13,782%, respectively, according to Luminate. It’s still a ways from re-charting on the Hot 100, but with its sales and streams still looking to be rising days after the episode’s premiere, it should be in contention for debuts on a couple of Billboard charts next week.
It’s not the first time The Last of Us has resulted in big gains for an older track: After Depeche Mode’s “Never Let Me Down Again” was featured as an ominous radio transmission at the end of the show’s first episode, the song rose 220.5% in daily streams. With “Long, Long Time” now experiencing even greater gains, it seems that The Last of Us is gonna be the show to watch for 2023 when it comes to generating high-profile synch moments with lucrative payoffs for the artists (or writers) involved.
Welcome to Billboard Pro’s Trending Up column, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: Miley Cyrus’ runaway 2023 hit leads to gains not only for her whole discography but for a fellow ’10s superstar’s own 2013 smash, Sabrina Carpenter takes the next step towards crossover pop success, and Baby Tate has a TikTok breakout with an old song that interpolates a much older song.
“Flowers” Success Pollenates Miley Cyrus‘ Whole Back Catalog (And One Bruno Mars Hit)
Miley Cyrus‘ “Flowers” is in bloom on the Billboard Hot 100 this week, becoming just the second single in her storied pop career to top the chart, and her first to debut on top. It does so with some of the most spectacular first-full-week numbers of the decade so far: 52.6 million streams, 70,000 digital song sales and 33.5 million radio airplay audience impressions, according to Luminate.
But it’s not just the Columbia-released “Flowers” that’s blossoming this week — Cyrus’ entire back catalog is growing in the sunlight of her new release. Even without accounting for “Flowers,” Cyrus’ discography is up from 20.7 weekly million official on-demand U.S. streams in the tracking week ending Jan. 12 to 34.2 million the following week (ending Jan. 19), a 65% gain.
Read more in our full article on Miley’s streaming boom (and its Bruno Mars spillover) here.
Sabrina Carpenter Nails Down a Breakout Hot 100 Hit
Six months after releasing her Island Records debut Emails I Can’t Send, Sabrina Carpenter has her biggest hit from the pop project. “Nonsense” debuts at No. 75 on this week’s Hot 100 after making a pronounced impact on streaming charts since the beginning of 2023, and its weekly streaming totals are quickly rising.
“Nonsense,” on which Carpenter sings about feeling so flustered around a significant other that she gets tongue-tied, started going viral on TikTok over the past month. Credit goes to a combination of a sped-up version of the rhythmic pop-rock track and a cheeky dance routine set to its second verse (“I’m talkin’ all around the clock / I’m talkin’ hope nobody knocks / I’m talkin’ opposite of soft / I’m talkin’ wild, wild thoughts,” Carpenter sings). The song’s momentum was also helped by a well-choreographed live performance on Jimmy Kimmel Live! that was widely shared by pop fans around social media.
TikTok Cheers Along Baby Tate’s “Mickey” Reinvention
Choreographer-turned-accidental pop star Toni Basil topped the Hot 100 back in 1983 with “Mickey,” a gender-flipped cover of ’70s U.K. glam-rockers Racer’s “Kitty” turned into a cheerleading stomp-along (with help from an unforgettable music video, an early MTV staple). Atlanta rapper-singer Baby Tate introduced another step in the song’s evolution in 2016 with “Hey Mickey,” a bouncy trap banger keyed around a sultrier rendition of the classic “Mickey” hook.
“Hey Mickey” had limited commercial impact upon its release, but is making waves in 2023 thanks to — what else? — the song going viral on TikTok, with hundreds of thousands of videos of users miming along to its refrain, or posting it over various clip montages, with some videos receiving likes in the millions. It’s led to the song also detonating on streaming, with its weekly official on-demand U.S. streams growing from barely over 2,000 in mid-December to over 2.3 million for the week ending Jan. 19. And it’s still climbing — meaning Tate might be coming for Basil’s head “Mickey” cheerleader status soon enough. — ANDREW UNTERBERGER
PartyNextDoor Finds a PartyNineYearsAgo With Viral ‘Her Way’
Earlier this month, PartyNextDoor returned with “Her Old Friends,” a new single that followed the R&B star’s 2022 singles “No Fuss” and “Sex in the Porsche.” Yet none of those recent tracks are burning up streaming services quite like “Her Way,” the slinky cut from his 2014 project PartyNextDoor Two, which has gotten the sped-up TikTok treatment and soared back into the public consciousness.
Over the past month, “Her Way” has increased its weekly U.S. on-demand streaming total by nearly tenfold — 498,000 streams during the week ending Dec. 22, up to 4.93 million streams during the week ending Jan. 19, according to Luminate. PND himself is playing into the revival: days after releasing “Her Old Friends,” the singer-songwriter released an official “Her Way [Sped Up]” version of the track. With more music expected from PartyNextDoor this year, “Her Way” could serve as an unexpected lead-in to a potential new project. – JASON LIPSHUTZ
Six months after releasing her Island Records debut Emails I Can’t Send, Sabrina Carpenter has her biggest hit from the pop project. “Nonsense” debuts at No. 75 on this week’s Hot 100 after making a pronounced impact on streaming charts since the beginning of 2023, and its weekly streaming totals are quickly rising.
“Nonsense,” on which Carpenter sings about feeling so flustered around a significant other that she gets tongue-tied, started going viral on TikTok over the past month. Credit goes to a combination of a sped-up version of the rhythmic pop-rock track and a cheeky dance routine set to its second verse (“I’m talkin’ all around the clock / I’m talkin’ hope nobody knocks / I’m talkin’ opposite of soft / I’m talkin’ wild, wild thoughts,” Carpenter sings). The song’s momentum was also helped by a well-choreographed live performance on Jimmy Kimmel Live! that was widely shared by pop fans around social media.
“Nonsense” earned 5.82 million U.S. on-demand streams during the week ending Jan. 19, according to Luminate — a 66% spike from the previous week’s streaming total. As a result, the track has become the first Hot 100 hit off of Emails I Can’t Send, and Carpenter’s second career entry on the chart, following the 2021 single “Skin” (No. 48 peak).
“The success of ‘Nonsense,’ and the album Emails I Can’t Send as a whole, exemplifies Sabrina’s innate ability to write and perform bold pop songs, capturing large audiences alongside viral growth,” says Jackie Winkler, VP of A&R at Island, in a statement to Billboard. “It’s been hugely rewarding to witness this song come to life from the earliest demo form, to the live show, to the mainstream charts, all while solidifying her mark in pop musical culture.”
Emails I Can’t Send became Carpenter’s highest-charting entry on the Billboard 200 album chart in July, as the former Disney Channel star’s first LP in three years debuted at No. 23 on the tally. A North American headline tour in support of the album kicks off on Mar. 16.
Click here to read why Emails I Can’t Send was one of the Billboard staff’s favorite albums of 2022.
Miley Cyrus‘ “Flowers” is in bloom on the Billboard Hot 100 this week, becoming just the second single in her storied pop career to top the chart, and her first to debut on top. It does so with some of the most spectacular first-full-week numbers of the decade so far: 52.6 million streams, 70,000 digital song sales and 33.5 million radio airplay audience impressions, according to Luminate.
But it’s not just the Columbia-released “Flowers” that’s blossoming this week — Cyrus’ entire back catalog is growing in the sunlight of her new release. Even without accounting for “Flowers,” Cyrus’ discography is up from 20.7 weekly million official on-demand U.S. streams in the tracking week ending Jan. 12 to 34.2 million the following week (ending Jan. 19), a 65% gain.
Some of the major gainers from Cyrus’ catalog include her enduring classics like “Wrecking Ball” (up from 1.9 million to 3.0 million, a 59% gain), “Party in the U.S.A.” (3.5 million to 4.8 million, 35.4%) and “We Can’t Stop (1.4 million to 2.0 million, 46.3%). One of the biggest beneficiaries was her most recent lead single prior to “Flowers”: “Midnight Sky,” from 2020’s Plastic Hearts (1.7 million to 3.2 million, 88.8%).
And the “Flowers” boost has also spread to a catalog smash by another top 40 household name of the past decade-plus: Bruno Mars. His 2013 Hot 100-topping ballad “When I Was Your Man” has been cited by popwatchers on social media as a likely inspiration for the lyrics to “Flowers,” with the latter’s chorus seeming to be in response (or at least in conversation) with the refrain to the former. (Mars: “I should’ve bought you flowers”; Cyrus: “I can buy myself flowers.”)
Evidently, the chatter over the relationship between the two songs — with fans further speculating that the reference is a subtle dig at Cyrus’ ex Liam Hemsworth, as he supposedly once dedicated the song to Cyrus following their first breakup in 2013 — also inspired fans to go back and listen to Mars’ original. “Your Man,” always a productive streamer, rose from 4.5 million to 5.3 million in weekly official on-demand streams for the week ending Jan. 19, a 19.5% gain.
If The 1975 wanted to find love for one of their earliest hits, then they know what the secret weapon is: a co-sign from the biggest pop star in the world, via a live rendition at their own concert.
Taylor Swift, who has long shared a mutual appreciation with the U.K. alt-pop quartet (and who may have even worked with them on still-unreleased Midnights sessions), made a surprise appearance at the first of their two headlining gigs at London’s O2 Arena last Thursday (Jan. 12). She played an acoustic version of her Billboard Hot 100 chart-topper “Anti-Hero” — technically the song’s live premiere — and then treated 1975 fans to a solo cover of “The City,” the group’s first-ever single and a highlight of their self-titled 2013 debut album.
Unsurprisingly, the performance — which enraptured social media and made headlines around the world — led to a considerable bump in consumption for The 1975’s original “City.” The song’s daily official on-demand U.S. streams nearly quadrupled from last Wednesday (Jan. 11, the day before the concert) to the following Friday — from 13,000 to 49,000, a gain of 276%, according to Luminate. The daily streams fell back from there, but still remained in the 20,000s, well above where it was before it got the Swift bump.
As for “Anti-Hero,” the other song Swift played — well, it probably doesn’t need any additional exposure to help its streams at this point. But it does hold on for an eighth week at No. 1 on the Hot 100 this week, making it her longest-running No. 1 to date.