Travis Scott
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Playboi Carti commands an exceptional amount of fan appreciation despite just having two studio albums as he reportedly is working on his third release. Playboy Carti saw his name trending on social media after teasing a new track with Lil Uzi Vert and Travis Scott, drumming up even more anticipation for his upcoming project.
Playboy Carti, who turned 27 yesterday (September 13), hosted a massive birthday party in Atlanta with some of his Opium artists such as Ken Carson, Destroy Lonely, and others in tow. From the several images that made it to X, formerly known as Twitter, Carti had the joint rocking effortlessly.
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It’s been three years since the release of Whole Lotta Red, which remains a favorite among Carti fans. And over the years, Carti would tease new music on social media but nothing would ever materialize but it appears that there is a project slated to come this year.
Carti teased new songs with past collaborators Travis Scott and Lil Uzi Vert, along with the DJ hosting the event playing plenty of Kanye West, also known as Ye. The atmosphere of the birthday party was electric and in several instances, Carti can be seen just soaking it all up.
According to reports, Playboi Carti is working on his third album, tentatively titled Narcissist or Music. There is no set release date.
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Photo: Getty
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In August, Travis Scott fans on Reddit sprang into action. “$5 VINYL GO!” one user wrote in r/travisscott (234,000 members). The call-to-arms post came with a photo of a discount code that made buying the rapper’s double-LP Utopia — once $50 — about as costly as a gallon of milk in New York City. That price point proved irresistible: “This gon be my first vinyl why tf not,” one devotee responded. “Travis … gonna be selling 100k [in] his 4th week,” another added.
That fan wasn’t far off: Scott sold 88,500 vinyl copies of Utopia — 161,000 album-equivalent units overall — in the U.S. through his web-store in his fourth week atop the Billboard 200 albums chart, according to Luminate. Between the July 28 release of Utopia and Sept. 7, fans have snapped up more than 331,000 double LPs.
Vinyl album sales have been growing for 17 straight years, and in 2022 they accounted for $1.2 billion in revenue in the U.S., according to the RIAA. As the format has become more popular, a growing number of stars have moved to capture fan demand by releasing LPs of their own, often leading to eye-popping first-week numbers. What made Scott’s record rollout unusual was that some Utopia vinyl was available for $5 — both through bundle deals, where fans could get a record at that low price if they bought more than $120 worth of merchandise, and some stand-alone copies via discount codes.
At that price, many in the industry believe the rapper was not making a profit. One manager who spoke on the condition of anonymity says he was recently quoted around $7 a unit to manufacture an order of double vinyl. In a senior executive’s experience, “it costs $4 to make a single LP if it’s super bare-bones and you’re making a high quantity,” and more for a double LP. Throw in mechanical royalties, typically paid out on records at a rate of 12 cents per song, and it’s hard to imagine that a $5 double-record could make any money.
Even if Scott were selling some records at a loss, he’s not losing money overall: The rapper is famous for moving mountains of merch, some of which goes for a good deal more than $50. But the ability to offer up some records at $5 — $4.99 is the lowest price an album can be sold at and still count towards the Billboard 200 — shows the extent to which stars with fervent fan bases and formidable merch operations operate in a different world than most artists. And since an album’s streaming numbers usually dip as listener enthusiasm begins to wane after debut week, it’s possible that more artists might start to mark down records to help bolster demand and chart placement.
Luminate only receives data on total record sales, not the number of Utopia LPs sold at different price points. Scott’s label partner, Epic Records, directed questions about the rollout to the rapper’s manager, David Stromberg. Stromberg declined to comment on the record about vinyl pricing or sales strategy.
Executives say that selling some copies of Utopia at a 90% discount makes sense in certain circumstances. “We’ve lost money on individual album sales for chart position,” notes one marketer at a rival major label. A star could “spend $200,000 on ads and hope they convert [into streams],” the marketer continues. Alternatively, he suggests, “sell discounted albums, you lose money on those, figure it out on the back end, and hope the chart visibility helps with the overall story.”
“It’s a marketing exercise: In a genre [hip-hop] where streams dominate, be the only one to have a huge physical number,” adds another senior label executive not involved with Scott’s rollout. The price cut leads to a “sales bump and fan engagement.”
Sure enough, many rappers have ignored the vinyl wave. Steve Harkins, vp of sales and marketing at the distributor Ingram Entertainment, told Billboard earlier this year that “labels have said they’ve had challenges convincing artists and management to release their titles physically in some cases,” leading to a shortage of new albums on vinyl from rappers.
There are exceptions to this rule: Tyler, the Creator, has sold more than 360,000 LPs from across his catalog already this year, according to Luminate, while Kendrick Lamar has sold close to 270,000. But Luminate data show that at more than half a dozen rap albums that earned more than 500,000 album-equivalent units in 2022 had no vinyl component, including a pair of Drake releases, Lil Durk’s 7220, and Polo G’s Hall of Fame.
In August, Stromberg explained to Billboard that rap faces “inherent disadvantages” when it comes to “manufacturing physical music product.” “Due to the fluid nature of rap collaboration, leak culture and last-minute changes, vinyl lead time always far exceeds album delivery dates for rap,” he continued. “Pop artists are usually able to turn in their albums five to six months early and manufacture a significant amount of vinyl with a robust retail plan in place. Vinyl often ends up accounting for well over 50% of these pop artists’ first-week totals, whereas hip-hop is judged entirely on streaming.”
Key components of the Utopia rollout, Stromberg added, were “manufactur[ing] our own vinyl” and crafting “an e-com plan to leverage day-and-date physical music for the first time in modern mainstream rap.” So far, so good: Utopia recently passed Taylor Swift‘s Midnights (around 318,000 copies) to become the second biggest-selling vinyl album of 2023, behind only another Swift release, Speak Now (Taylor’s Version) (roughly 368,000).
And the big discount on Utopia helped some first-time vinyl buyers pull the trigger, according to their Reddit comments. “I am such a cheap ass,” one fan wrote on r/travisscott, “… but I actually bought a vinyl today because you can’t even get crappy vinyls for $5 nowadays. What a steal.”
“I don’t even buy vinyls,” another fan responded. “But $5 is $5.”
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Source: @travisscott / Instagram
The Travis Scott and retro Air Jordan collaborations are must-have for any sneaker aficionado out on these streets, but will his own signature line under the Jordan Brand enjoy the same kind of success? We’re about to find out.
According to Sneakernews, pictures of the upcoming Travis Scott “Cut The Check” silhouette under the Jordan brand umbrella are making the rounds and though there isn’t any hype for the upcoming collaboration, things can change in heartbeat out in the sneaker community. Looking like a remix of some Nike lifestyle sneakers with the Air Huarache straps, the new silhouette don’t look half bad, but it will be on the sneakerheads to decide whether or not these achieve grail status.
Sneakernews reports:
This “Mocha” execution of the Cut The Check also features ample hits of hemp, appearing on the mesh underlay, the tongue, and the thick laces. White leather overtakes the mudguard overlay and even the mid-foot strap, while the brown inks the entirety of the Zoom Spiridon-inspired midsole and the Swoosh logo.
Although we don’t know much about the Cut The Check, this is indeed one of the best looks year at the anticipated release. The Cut The Check is confirmed to drop before the end of the year, so stay tuned for updates as we learn more about Travis Scott’s first new model with Jordan Brand.
Though Travis Scott is one of the hottest artists in the Hip-Hop game and basically every sneaker he remixes basically goes platinum or diamond, the man has taken an “L” or two in the sneaker game, most notably the touches he put on the Nike Air Trainer 1 SP. Not only did those brick, but they’re basically reselling for less than retail out on the secondary market. No one asked for those so no one copped.
How the new “Cut The Check” silhouettes fair remains to be seen, but there’s a good chance these will sellout almost immediately come release day.
While we’re feeling the Travis Scott’s first silhouette from Jordan Brand, what sneakerheads REALLY want is for Jordan Brand to finally drop those “Cactus Jack” Air Jordan IV’s in the “Dark Mocha” colorway. Why do they not give us what we’re begging for?! Why forsake us day-ones?! We want answers!!
Check out the pic of Travis Scott and Jordan Brand’s latest brainchild below and let us know if you”ll be interesting in copping come release day in the comment section below.
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Source: Nike / NIke
Earlier this summer Nike re-released the OG John McEnroe Nike “Mac Attack” sneakers which sold out immediately. Now they’re readying to drop an exclusive variation of the sneaker featuring the now iconic (to some) Travis Scott reverse swoosh.
Sneakernews is reporting that the classic sneaker will be retro’d again but this time emblazoned with the Travis Scott emblem on since the rapper did help hype the original re-release not too long ago. While many assumed the re-release would be featuring the Cactus Jack stamp of approval, they actually were the same exact silhouette that dropped in the early 90’s. Now fans will be getting what they expected the first time around and get the kicks that we saw when Travis Scott helped promote the return of the Mac Attacks.
Sneakernews reports:
Paying homage to what came before, the Travis Scott x Nike Mac Attack boasts an intentional resemblance to the silhouette’s original colorway. Much like its predecessor, the collaboration is dressed almost entirely in a light grey, with black applied not only to the mesh insert along the toe but also the leathers that wrap the collar, Swoosh, and lower heel. The “Cactus Jack” logo embroidered onto the shoe’s spine is threaded in the same neutral, while the woven label and “NIKE” further echo the look of the OG.
If the first drop sold out, y’all know these Travis Scott editions are going to be a hot commodity out on these streets.
The kicks are supposed to see a December 2nd release though Nike is notorious for pushing back release dates on hype sneakers. Check out the Travis Scott Mack Attack’s below and let us know if you’ll be checking for these when they drop in the comments section below.
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Travis Scott is going back on the road, as he’s announced a new tour almost two years after the Astroworld tragedy.
The UTOPIA rapper broke the news through a post made on Tuesday (August 29th) through his Instagram account. The caption to the post bearing an NSFW image was brief, beginning with “UTOPIA Tour” and relating that tickets sales for the tour would begin at 10 A.M. on Thursday (August 31st) before adding his website and ending off with “Hsbsdbbddbsbsnsjsbdnd”.
The UTOPIA Circus Maximus Tour (inspired by his recent Rome concert) will kick off in the fall, beginning at the Spectrum Center in Charlotte, North Carolina on October 11th. It will then cover most of North America, with the largest headlining date projected to be at the SoFi Stadium in Los Angeles, California on November 5th. The tour will conclude at Scotiabank Arena in Toronto, Canada on December 29th. Tickets can be purchased at the website, and Live Nation said that $2 from each sale will be donated to Scott’s Cactus Jack Foundation, a nonprofit aimed towards enriching the lives of youths in the Houston area.
One noticeable feature of the tour is that while there are two stops in Texas (Dallas on October 17th and Austin on November 21st), there is no tour date in Houston, Travis Scott’s hometown. Sylvester Turner, the mayor of Houston, had previously issued a statement earlier this month saying that Scott and the promotion team had “booked the Toyota Center for a concert in October.” Mayor Turner also said that the city expected the concert to be like others that have occurred there. “Before (Tuesday’s) announcement, Toyota Center representatives convened meetings with public safety officials and the city’s special events office. They will continue working together to ensure this concert’s safety, not unlike the thousands of concerts held at Toyota Center each year,” it read.
The tour announcement with Live Nation comes almost two years after the tragedy at the Astroworld Festival which occurred in November 2021 where 10 people died after a massive crowd crush. Earlier this year, a grand jury in Houston decided that Scott as well as Live Nation and other organizers would not be held criminally responsible for those deaths at Astroworld. They are still contending with civil lawsuits from over 400 individuals stemming from the incident.
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It’s been a wild summer for popular game streamer, Kai Cenat. He was arrested earlier this month for “inciting” a riot in New York City but later on won Streamer Of The Year at the Streamy Awards (yes, that’s a thing).
Now, the GOAT streamer is getting some star studded help from Travis Scott. The Utopia rapper is vowing to help Cenat get IShowSpeed show unbanned from Twitch right after Cenat announced that he is considering leaving Twitch if they don’t reinstate fellow content creator IShowSpeed. According to Game Rant, Kai isn’t too happy that Twitch shutdown IShowSpeed’s channel and is doing what he can to assist in their return.
Game Rant reports:
…Kai has solidified his position as the leading streamer on Twitch, thanks to his groundbreaking 2023 subathon that shattered numerous platform records. Similarly, IShowSpeed has amassed a staggering 20 million subscribers, though it’s worth noting that prior to his YouTube venture, IShowSpeed was an active streamer on Twitch. In 2021, IShowSpeed faced a permanent ban from the platform due to making sexist remarks during a show called E-Date.
Kai Cenat and IShowSpeed are known to be friends and frequently collaborate on hosting streams together. However, a prominent issue has arisen due to IShowSpeed’s Twitch ban. Twitch’s policy prevents banned streamers from returning to the platform, and this seems to be why Kai Cenat has been advocating for a reconsideration of IShowSpeed’s ban. His most recent effort took place just before the 2023 Streamy Awards during a livestream. He remarked that if IShowSpeed’s ban remains in place, he might consider leaving the platform. He then followed this up with a light-hearted comment, clarifying that his previous statement was made in jest.
This is a situation that the average Hip-Hopper on the block knows little to nothing about, but now they got Travis Scott riding with them? Could be a monster assist should the “Highest In The Room” rapper decide to flex his muscle in this situation. How? Who knows, but gamers must be excited about the news.
What do y’all think of this situation? Sound off in the comments section below.
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Earlier this week Travis Scott shocked his Roman fans when he brought out Kanye West to perform alongside him at Rome’s Circus Maximus near the famed Colosseum. Unfortunately, the surprise did lead to some injuries as the crowd went too wild and hurt others while turning up.
TMZ is reporting that things were all good during the Monday (Aug. 7), show until someone in the crowd decided to spray pepper spray into the crowd, which led to some 60 people requiring medical attention including a 14-year-old who fell off a wall.
From TMZ:
During the unrest, Romans reportedly inundated the local fire department with calls about a possible earthquake writing on social media, “Anyone feel an earthquake?” But all the shaking residents were feeling was not from a natural disaster … rather, it was coming from the multitude of fans jumping around at Travis’ concert when Kanye West made a surprise appearance onstage and started rapping with his longtime friend.As a result, Alfonsina Russo, Director of the Colosseum Archeological Park, has now called for the end of concerts at Circus Maximus with the exception of operas and balletsRusso told CNN … “The Circus Maximus is a monument. It is not a stadium, not a concert hall. These mega rock concerts put it at risk.”
We can’t lie, we’re surprised authorities let Travis Scott rock at such an ancient site. This isn’t a good look for the rapper, who’s planning on doing the same at the Giza Pyramids as well. That show might never happen given what went down in Rome.
On the “bright side,” at least they’re not accusing Scott of holding another satanic ritual with this incident. Just sayin’.
What do y’all think? Are Travis Scott concerts too lit for his fans? Let us know in the comments section below.
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Taylor Swift announced the release of her album ‘1989 (Taylor’s Version)’ during her final Eras Tour show in LA. V of BTS released the first track off his debut solo album ‘Layover.’ 60 people have reportedly been injured at Travis Scott’s show at Colossum after someone in the crowd sprayed pepper spray into the audience. […]
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The audience at Travis Scott’s concert in Rome, Italy was treated to a surprise on-stage appearance by Ye aka Kanye West.
On Monday night (August 7th), Scott was in the midst of performing songs from his new album UTOPIA before the packed arena for his Circus Maximus tour. He stopped the music and said, “Only one human being on this motherf**king planet that has ever walked side by side with me through anything and every motherf**king thing.” At that moment he brought West out onto the stage.
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“There is no Utopia without Kanye West. There is no Travis Scott without Kanye West. There is no Rome without Kanye West. Make some noise for Ye,” Scott said as the two performed “Praise God,” a song from West’s 2021 DONDA album that Scott is featured on. They also performed “Can’t Tell Me Nothing”, from West’s 2007 Graduation album to a rapturous crowd.
It’s the first live performance by West since receiving a considerable amount of backlash and condemnation over his slew of antisemitic comments beginning last October when he wrote on social media that it would be “death con 3 on JEWISH PEOPLE.” That led to the rapper’s Instagram account being restricted and the offending post being deleted. West’s Twitter account would also see those tweets removed due to violating its policies. It was also shortly after he debuted “White Lives Matter” t-shirts during a runway show at Paris Fashion Week earlier that month.
The backlash led to Adidas, Gap, and Balenciaga severing ties with West. But he would prove to be more defiant, summarized in a post directed at Ari Emmanuel, the CEO of Endeavor who publicly called on companies to forego doing business with the
artist. “Ari Emanuel. I lost 2 billion dollars in one day. And I’m still alive. This is love speech. I still love you. God still loves you. The money is not who I am. The people is who I am,” West wrote on Instagram afterward. The furor would even cause a greater rift between Ye and his now ex-wife, Kim Kardashian (her sister, Kylie Jenner, has two children with Travis Scott) as Kardashian publicly condemned his stance on social media shortly after the remarks were made.
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Travis Scott’s Utopia blasts in at No. 1 on the Billboard 200 albums chart (dated Aug. 12), capturing the third-biggest week of 2023 for any album and the largest for any R&B/hip-hop or rap release.
The star-laden hip-hop effort bows with 496,000 equivalent album units earned in the U.S. in the week ending Aug. 3, according to Luminate. Among the guests featured on Utopia are 10 acts who have all topped the Billboard 200 on their own: 21 Savage, Bad Bunny, Beyoncé, Drake, Future, Lil Uzi Vert, Playboi Carti, SZA, The Weeknd and Young Thug.
Utopia is Scott’s third No. 1 and first solo album since 2018’s Astroworld, which started atop the chart. In between Astroworld and Utopia, the Jackboys supergroup – led by Scott – notched a No. 1 with its self-titled release in early 2020. Utopia has been teased for years, as Scott first shared the album title in a series of social media posts in the summer and fall of 2020.
Also in the top 10 of the new Billboard 200, Post Malone clocks his fifth consecutive top five-charting effort as Austin bows at No. 2.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Aug. 12, 2023-dated chart will be posted in full on Billboard‘s website on Aug. 8. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
Of Utopia’s 477,000 equivalent album units earned in the week ending Aug. 3, SEA units comprise 243,000 (equaling 330.68 million on-demand official streams of the streaming set’s 19 total songs – the second-biggest streaming week of 2023), album sales comprise 252,000 (the second-largest sales week of 2023) and TEA units comprise 1,000.
Streaming activity comprises nearly half (49%) of Utopia’s first-week activity, with almost all of the remainder generated by album sales. The set’s streaming activity was so robust that the album would have been No. 1 from only its SEA units (and still have twice the total units of the No. 2 album on the chart, Post Malone’s Austin). The most-streamed song on the Utopia album, by official on-demand streams, is “Meltdown,” featuring Drake. It accounted for nearly 10% of the album’s streams during the week.
Utopia was preceded by its first single, “K-POP,” with The Weeknd and Bad Bunny, which debuted at No. 7 on the Billboard Hot 100 dated Aug. 5.
Utopia is available with three different track lists: a standard 18-song edition through all major digital retailers (including the iTunes Store and Amazon), a 19-song set at digital retail and streamers (which includes the song “Meltdown,” featuring Drake), and a 19-song version available on CD, vinyl and a “First Edition” digital album sold through Scott’s webstore (that includes the song “Aye” with Lil Uzi Vert). All of the standard digital retail release’s 18 songs are on both 19-song expanded versions. The “First Edition” digital album was released at the end of the tracking week, in the closing hours of Aug. 3, and sold for just $4.99. The “First Edition” variant sold exceptionally well, due to fan speculation as to the set’s track list, which was not advertised by Scott’s webstore.
Utopia’s sales were also enhanced by its availability across five CD variants (each with a different cover), five vinyl LP variants (with different covers and color vinyl), 15 deluxe boxed sets – each containing a piece of branded clothing and a copy of the album on CD or vinyl, six zine/CD deluxe editions (where a copy of the CD is housed inside a magazine-like package branded to the album), and two Fan Pack offers in which customers could choose to purchase a copy of the CD or vinyl LP with a piece of branded merchandise for a discounted price. Initially, the assorted CD and vinyl album cover art was not displayed to customers on Scott’s webstore. When fans placed orders, they selected one of five covers, not knowing what the final design would look like. Eventually, closer to street date, the cover art for all variants was revealed.
All physical formats of the album are exclusively sold through Scott’s official webstore. It has not been announced when, or if, any of the physical versions of the album will be released wide to any other retailers.
Scott drove customers to his webstore during Utopia’s pre-order campaign and during its first-week thanks to frequent new merchandise releases. Alongside merch drops, the webstore promoted discounted pricing on the Utopia album – going as low as $4.99 for its digital album.
In total, Utopia sold 252,000 copies in its first week. Of that sum, digital downloads comprise 111,000 (with 79% of that sum from the “First Edition” variant), CD sales comprise 63,000 (80% of that figure were CDs housed in boxed sets and zine packages) and vinyl sales comprise 79,000 (30.5% were vinyl housed in boxed sets). Of the album’s 252,000 sold across all formats (digital download, CD and vinyl), deluxe boxed sets and zine packages combined to sell 30% of that figure (about 75,000 of 252,000).
Utopia’s vinyl sales were so big, they mark the largest sales week for an R&B/hip-hop or rap album on vinyl since Luminate began tracking sales in 1991. Notably, Scott sold 55,000 copies of the vinyl edition of Utopia as individual purchases – those not contained inside a deluxe boxed set with merch. That figure would still represent the largest week for an R&B/hip-hop or rap set on vinyl in the Luminate era.
At No. 2 on the new Billboard 200, Post Malone scores his fifth consecutive and total top five-charting set as Austin launches with 113,000 equivalent album units earned. Of that sum, SEA units comprise 78,000 (equaling 101.14 million on-demand official streams of the set’s 18 songs), album sales comprise 34,000 and TEA units comprise 1,000.
Austin was led by a trio of charting songs on the Hot 100: “Chemical” (No. 13 peak in April), “Mourning” (No. 36 in June) and “Overdrive” (debuted at No. 47 on the July 29-dated chart).
Austin is absent any guest stars and presents a sonic shift for Post Malone, focusing more on pop and alternative sounds and guitar-based tunes instead of hip-hop. (Post Malone’s four previous albums all hit No. 1 on Billboard’s Top R&B/Hip-Hop Albums chart.)
The set was available to purchase across five CD variants (four with alternative covers, one of which includes a bonus track), three vinyl LPs (including a Target-exclusive color variant), a cassette tape, four digital download variants (each with a different cover, exclusive to his official webstore), and two Fan Pack offers. In addition, the album was issued in a deluxe version in the middle of its first tracking week, with a new bonus track added, “Joy.”
Austin sold about 11,500 copies on vinyl – marking Post Malone’s biggest week ever on vinyl.
Morgan Wallen’s chart-topping One Thing at a Time is a non-mover at No. 3 on the Billboard 200, shifting 96,000 equivalent album units (down 7%). It’s the first time the album has fallen below 100,000 units in a single week, in its 22nd week on the chart. The set earned in excess of 100,000 equivalent album units in its first 21 chart weeks, the most weeks of 100,000-plus units since the Billboard 200 began ranking titles by units in December of 2014.
The Barbie film soundtrack dips 2-4 in its second week with 91,000 equivalent album units (down 28%), Taylor Swift’s former leader Speak Now (Taylor’s Version) falls 4-5 with 66,000 units (down 16%), NewJeans’ 2nd EP ‘Get Up’ falls 1-6 in its second week with 55,000 units (down 56%) and Peso Pluma’s Génesis slips 5-7 with 50,000 units (down 6%).
Three former No. 1s round out the top 10, as Swift’s Midnights backtracks 6-8 with 49,000 (up less than 1%), Wallen’s Dangerous: The Double Album falls 7-9 with nearly 49,000 (down 5%) and Swift’s Lover holds steady at No. 10 with 43,000 (up 2%).
Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published.